Patents
US 10475041 B2: Retail product interaction driven customer relationship management
- Granted
- 2019-11-12
- Filed
- 2015-03-30 application 14672940
- Type
- Utility · 18 claims
- Elsewhere
- Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗
Abstract
Embodiments of the present invention provide a method, system and computer program product for customer-product interaction driven CRM. In an embodiment of the invention, the method includes detecting an orientation change of a unit of a product so as to indicate the unit being held by a customer, for instance based upon data values read from an accelerometer affixed to the unit of product. The method also includes timing a duration in which the unit is held by the customer, and in response to the duration exceeding a threshold period of time, executing a CRM action in a CRM application with respect to the product and customer. In this regard, as an example the CRM action can be a message transmitted to a mobile device associated with the customer, or as another example, the CRM action can be a message transmitted to a sales representative geographically proximate to the customer.
Source: PVGPATDIS, file of 2026-04-10 (ipg191112.xml).
Assignees
| Assignee | Type | Place | Also on furp.org | Source |
|---|---|---|---|---|
| SugarCRM, Inc. 47 patents | US company or organization | Cupertino, CA | SugarCRM Inc Form D issuer EXACT high confidence: identical full name and state | PVGPATDIS, file of 2026-04-10 |
Inventors
| Inventor | Place | Patents | Person page | Source |
|---|---|---|---|---|
| Matthew G. Marum | Raleigh, NC | 29 | PVGPATDIS, file of 2026-04-10 | |
| Wes Moran | Merrimack, NH | 5 | PVGPATDIS, file of 2026-04-10 |
CPC categories
| Subclass | Category | First group | Source |
|---|---|---|---|
| G06Q | Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial or supervisory purposes; systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not otherwise provided for | G06Q30/01 | PVGPATDIS, file of 2026-04-10 |
Cooperative Patent Classification, as currently assigned (one row per subclass).
Assignments and security interests
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2018-07-31 | Security interest Security interest Security interest | SUGARCRM INC., AS GRANTOR signed 2018-07-31 | GOLDMAN SACHS SPECIALTY LENDING GROUP, L.P., AS COLLATERAL AGENT DALLAS, TX | 46673/434 | ECORSEXC, file of 2026-09-25 |
| 2015-03-30 | Assignment Assignment of assignor's interest | MARUM, MATTHEW signed 2015-03-26 MORAN, WES signed 2015-03-26 | SUGARCRM INC. CUPERTINO, CA | 35288/431 | ECORSEXC, file of 2026-09-25 |
Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.
USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.