Patents
US 10296936 B1: Method and system for measuring effectiveness of a marketing campaign on digital signage
- Granted
- 2019-05-21
- Filed
- 2008-09-12 application 12283606
- Type
- Utility · 18 claims
- Elsewhere
- Google Patents ↗ · USPTO patent document ↗ · USPTO Patent Center record ↗
Abstract
The present invention is a system and method for measuring effectiveness of a marketing campaign on digital signage on many different signage networks, by measuring the efficiency of the campaign at reaching targeted audience and the effectiveness of conveying the message. This invention provides a solution to the challenges created by wide variety of measurements and lack of accuracy. By using automated audience measurement, the current invention is able to collect, large, statistically significant data for analysis. Non-intrusive, computer based measurement also ensure that the data is free from any biases. The media content rating system will provide a quantitative measure of how many people did the campaign reach and what effect did it have. The data will be available at the aggregate level, at network level and down to the screen level.
Source: PVGPATDIS, file of 2026-04-10 (ipg190521.xml).
Assignees
| Assignee | Type | Place | Also on furp.org | Source |
|---|---|---|---|---|
| VideoMining Corporation 54 patents | US company or organization | State College, PA | Videomining Corporation State business registration EXACT high confidence: identical full name and state VIDEOMINING CORP Form D issuer FUZZY medium confidence: same name (legal endings aside) and state | PVGPATDIS, file of 2026-04-10 |
Inventors
| Inventor | Place | Patents | Person page | Source |
|---|---|---|---|---|
| Varij Saurabh | State College, PA | 10 | PVGPATDIS, file of 2026-04-10 | |
| Rajeev Sharma | State College, PA | 83 | PVGPATDIS, file of 2026-04-10 | |
| Namsoon Jung | State College, PA | 45 | PVGPATDIS, file of 2026-04-10 |
CPC categories
| Subclass | Category | First group | Source |
|---|---|---|---|
| G06Q | Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial or supervisory purposes; systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not otherwise provided for | G06Q30/0242 | PVGPATDIS, file of 2026-04-10 |
Cooperative Patent Classification, as currently assigned (one row per subclass).
Assignments and security interests
| Recorded | What | From | To | Reel/frame | Source |
|---|---|---|---|---|---|
| 2023-10-05 | Release of security interest Release of security interest | VIDEOMINING CORPORATION signed 2023-09-26 VIDEOMINING, LLC signed 2023-09-26 | WHITE OAK YIELD SPECTRUM PARALELL FUND, LP SAN FRANCISCO, CA WHITE OAK YIELD SPECTRUM REVOLVER FUND SCSP SAN FRANCISCO, CA | 65156/157 | ECORSEXC, file of 2026-09-25 |
| 2023-09-08 | Release of security interest Release of security interest | ENTERPRISE BANK signed 2023-09-05 | VIDEOMINING CORPORATION STATE COLLEGE, PA VIDEOMINING, LLC FKA VMC ACQ., LLC STATE COLLEGE, PA | 64842/66 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/406 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58959/397 | ECORSEXC, file of 2026-09-25 |
| 2022-02-07 | Name change Change of name | VMC ACQ., LLC signed 2022-01-18 | VIDEOMINING, LLC STATE COLLEGE, PA | 58957/67 | ECORSEXC, file of 2026-09-25 |
| 2022-02-01 | Name change Change of name | VMC ACQ., LLC signed 2022-01-11 | VIDEOMINING, LLC STATE COLLEGE, PA | 58922/571 | ECORSEXC, file of 2026-09-25 |
| 2021-12-21 | Assignment Assignment of assignor's interest | VIDEOMINING CORPORATION signed 2021-05-26 | VMC ACQ., LLC STATE COLLEGE, PA | 58552/34 | ECORSEXC, file of 2026-09-25 |
| 2021-12-20 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2021-12-10 VMC ACQ., LLC signed 2021-12-10 | ENTERPRISE BANK ALLISON PARK, PA | 58430/273 | ECORSEXC, file of 2026-09-25 |
| 2019-04-12 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2018-10-01 | HIRATA, RICHARD STATE COLLEGE, PA | 48876/351 | ECORSEXC, file of 2026-09-25 |
| 2019-04-12 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2018-10-01 | HARI, DILIP BELLEFONTE, PA | 48874/529 | ECORSEXC, file of 2026-09-25 |
| 2017-08-03 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-07-27 | FEDERAL NATIONAL PAYABLES, INC. D/B/A/ FEDERAL NATIONAL COMMERCIAL CREDIT BETHESDA, MD | 43430/818 | ECORSEXC, file of 2026-09-25 |
| 2017-01-25 | Release of security interest Release of security interest | AMERISERV FINANCIAL BANK signed 2017-01-19 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 41082/41 | ECORSEXC, file of 2026-09-25 |
| 2017-01-13 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2017-01-12 | ENTERPRISE BANK ALLISON PARK, PA | 40975/632 | ECORSEXC, file of 2026-09-25 |
| 2016-05-31 | Security interest Security interest Security interest | VIDEOMINING CORPORATION signed 2016-05-19 | AMERISERV FINANCIAL BANK JOHNSTOWN, PA | 38751/889 | ECORSEXC, file of 2026-09-25 |
| 2010-03-12 | Assignment Assignment of assignor's interest | JUNG, NAMSOON signed 2009-09-16 SAURABH, VARIJ signed 2009-09-17 SHARMA, RAJEEV signed 2009-09-17 | VIDEOMINING CORPORATION STATE COLLEGE, PA | 24075/681 | ECORSEXC, file of 2026-09-25 |
Documents recorded with the USPTO Assignment Recordation Branch that list this patent. A security interest is a lender’s claim on the patent as collateral; a release ends it.
USPTO bulk data: PatentsView granted patents, disambiguated (PVGPATDIS) for patents, assignees, inventors, places and CPC categories; the USPTO Patent Assignment Dataset (ECORSEXC) for assignments and security interests. Patents filed in the last 20 years. No claims or full text. Links to other records are by name (and state): EXACT means the identical full name and state; FUZZY means a looser name match, with the confidence shown.