IPO registrations (S-1, F-1) · Registrants
LEAF GROUP LTD.
- SEC CIK
- 1365038 · filings on EDGAR ↗
- Name on the registration
- DEMAND MEDIA INC.
- Former names
- DEMAND MEDIA INC. (2010–2016); Demand Media Inc (2006–2008)
- Registration
- Form S-1, first filed 2010-08-06, last 2011-01-24; 1 initial registration, 8 amendments
- Outcome
- Final prospectus filed 2011-01-26; declared effective 2011-01-25
- Industry (SIC)
- Services-Computer Processing & Data Preparation 7374
- Incorporated in
- DE
- Business address
- 1655 26TH STREET, Santa Monica, CA 90404
- EIN
- 20-4731239
- EDGAR entity type
- operating
- Insiders and CEO pay
- LEAF GROUP LTD. on the corporate pages
Offering terms
- Proposed price range
- $14.00–$16.00 per share (S-1/A filed 2011-01-24)
- Final price
- $17.00 per share, above the range (424B4 filed 2011-01-26, an initial public offering)
- Shares sold
- 8,900,000 (all by selling holders)
- Gross proceeds
- $151,300,000 before underwriting discounts and any over-allotment option
- Listing
- NYSE under the symbol DMD
- Lead underwriters
- Goldman Sachs (3,115,000 shares)
- Syndicate
- Morgan Stanley (3,115,000); UBS (667,500); Allen & Company (445,000); Jefferies (400,500); Stifel (356,000); RBC Capital Markets (311,500); Pacific Crest Securities (222,500); Raine Securities (178,000); JMP Securities (89,000)
Read from the cover pages of the filings listed under “Prospectus pages read” below; check the document for anything that matters.
On this site
- Business registration: DEMAND MEDIA, INC. EXACT (EIN (EXACT, as the state registration reports it))
- Business registration: LEAF GROUP, INC. EXACT (EIN (EXACT, as the state registration reports it))
- Business registration: Leaf Group Ltd Fuzzy (name and state)
- Business registration: LEAF GROUP LTD. Fuzzy (name and state)
- Form 5500 plan sponsor: LEAF GROUP LTD. EXACT (EIN (EXACT))
- Form D issuer: LEAF GROUP LTD. EXACT (CIK (EXACT))
- SEC filer: DEMAND MEDIA INC. EXACT (CIK (EXACT))
- Person page: Dion Camp Sanders Fuzzy (officer, director or 10% owner on the company's Forms 3, 4 and 5 (Officer))
- Person page: Mark E Jennings Fuzzy (officer, director or 10% owner on the company's Forms 3, 4 and 5 (Other))
Filings 13
| Filed | Form | What it is | Name as filed | EDGAR |
|---|---|---|---|---|
| 2010-08-06 | S-1 | S-1 (registration) | DEMAND MEDIA INC. | 0001047469-10-007151 ↗ |
| 2010-09-16 | S-1/A | S-1/A (amendment) | DEMAND MEDIA INC. | 0001047469-10-008127 ↗ |
| 2010-10-12 | S-1/A | S-1/A (amendment) | DEMAND MEDIA INC. | 0001047469-10-008518 ↗ |
| 2010-10-29 | S-1/A | S-1/A (amendment) | DEMAND MEDIA INC. | 0001047469-10-008989 ↗ |
| 2010-12-21 | S-1/A | S-1/A (amendment) | DEMAND MEDIA INC. | 0001047469-10-010535 ↗ |
| 2011-01-03 | S-1/A | S-1/A (amendment) | DEMAND MEDIA INC. | 0001047469-11-000005 ↗ |
| 2011-01-10 | S-1/A | S-1/A (amendment) | DEMAND MEDIA INC. | 0001047469-11-000060 ↗ |
| 2011-01-12 | S-1/A | S-1/A (amendment) | DEMAND MEDIA INC. | 0001047469-11-000109 ↗ |
| 2011-01-24 | S-1/A | S-1/A (amendment) | DEMAND MEDIA INC. | 0001047469-11-000258 ↗ |
| 2011-01-25 | S-1MEF | S-1MEF (added securities) | DEMAND MEDIA INC. | 0001047469-11-000288 ↗ |
| 2011-01-25 | EFFECT | EFFECT (declared effective) | DEMAND MEDIA INC. | 9999999995-11-000246 ↗ |
| 2011-01-26 | 424B4 | 424B4 (final prospectus) | DEMAND MEDIA INC. | 0001047469-11-000296 ↗ |
| 2012-10-05 | EFFECT | EFFECT (declared effective) | DEMAND MEDIA INC. | 9999999995-12-002921 ↗ |
Prospectus pages read 2
| Filed | Form | Read as | Range | Price | Shares | Proceeds | Listing | Underwriters | What was found | Document |
|---|---|---|---|---|---|---|---|---|---|---|
| 2011-01-24 | S-1/A | registration statement | $14.00–$16.00 | $15.00 | 7,500,000 | $112,500,000 | NYSE DMD | 10 | primary document; range, price sentence, shares headline, proceeds computed, cover names 10 | document ↗ |
| 2011-01-26 | 424B4 | final prospectus | $17.00 | 8,900,000 | $151,300,000 | NYSE DMD | 10 | primary document; price sentence, shares headline, proceeds table, underwriting table 10, cover names 10 | document ↗ |
Officers, directors and large holders Forms 3, 4 and 5
| Insider | Role | Title | Filings | Years | On this site |
|---|---|---|---|---|---|
| BENNETT ROBERT R | Director | 6 | 2011–2013 | ||
| Bhandari Gaurav | Director | 2 | 2011 | ||
| Blend L Michael | Officer | EVP Media & Marketplace; EVP, Registrar Services; President & COO | 6 | 2011–2012 | |
| Bradford K Joanne | Officer | Chief Revenue Officer; Chief Rev & Marketing Officer | 16 | 2011–2013 | |
| Colo J Shawn | Director,Officer; Officer | EVP Corp. Development; Executive VP and Head of M&A; Executive V.P. & Head of M&A; Interim President; Interim President and CEO; President | 19 | 2011–2014 | |
| Fitzgibbon D Larry | Officer | EVP, Media and Operations; Executive VP, Media Operations; Exec. VP, Media | 4 | 2011 | |
| GUBER PETER | Director | 8 | 2011–2015 | ||
| HARMAN FREDERIC W | Director; Director,TenPercentOwner | 2 | 2011 | ||
| HAWKINS JOHN | Director; Other | 4 | 2011–2020 | ||
| Hilliard S Charles | Officer | President and CFO; President & CFO | 8 | 2011–2012 | |
| James G Joshua | Director | 7 | 2011–2014 | ||
| OAK INVESTMENT PARTNERS XII L P | Other; TenPercentOwner | 20 | 2011–2020 | ||
| Oak Investment Partners XI L P | TenPercentOwner | 20 | 2011–2020 | ||
| Panos E David | Officer | Chief Marketing Officer; Chief Strategy Officer | 7 | 2011–2012 | |
| PARKER VICTOR E JR | Director,TenPercentOwner | 2 | 2011 | ||
| Polesetsky P Matthew | Officer | EVP & General Counsel; EVP, General Counsel; Executive V.P. & Gen. Counsel; Executive VP & General Counsel | 19 | 2011–2014 | |
| Quandt R James | Director | 29 | 2011–2020 | ||
| Rosenblatt M Richard | Director,Officer | CEO & Chairman of the Board; Chairman & CEO | 14 | 2011–2013 | |
| SEA V Management LLC | TenPercentOwner | 3 | 2011–2020 | ||
| Spectrum Equity Associates V LP | TenPercentOwner | 3 | 2011–2020 | ||
| Spectrum Equity Investors V L P | TenPercentOwner | 3 | 2011–2020 | ||
| Spectrum V Investment Managers Fund LP | TenPercentOwner | 3 | 2011–2020 | ||
| Naidu Taryn Jogi | Officer | EVP, Domain Services; EVP, Registrar Services | 18 | 2011–2014 | |
| Tang Mel | Officer | Chief Financial Officer; Chief Finanical Officer | 15 | 2012–2014 | |
| DOSSETT JEFFREY | Officer | Chief Revenue Officer | 6 | 2013 | |
| MORIARTY SEAN P | Director,Officer | Chief Executive Officer | 112 | 2014–2021 | |
| Boecker Frederick Scott | Officer | EVP & GM, Marketplaces | 3 | 2014–2015 | |
| Campistron Julie | Officer | EVP Media | 6 | 2014–2015 | |
| Pike Brian | Officer | Chief Technology Officer; COO and CTO; CTO & COO | 64 | 2014–2021 | |
| Weinrot Daniel J | Officer | EVP, Gen. Counsel & Secretary; EVP & General Counsel | 36 | 2014–2018 | |
| REGAN BRIAN M | Director | 3 | 2015–2019 | ||
| KIM PETER HYONG DO | Officer | SVP-Accounting & interim CAO | 2 | 2015 | |
| Glaser Rachel C | Officer | Chief Financial Officer | 10 | 2015–2017 | |
| Voong Wendy | Officer | Chief Accounting Officer | 35 | 2015–2019 | |
| Stern Mitchell | Director | 8 | 2016–2019 | ||
| Camp-Sanders Dion | Officer | EVP, Marketplaces | 14 | 2016–2018 | person page Fuzzy |
| PLEASANTS JOHN | Director | 7 | 2016–2020 | ||
| Schulz Jennifer | Director | 8 | 2016–2021 | ||
| Lewis John Hartnett | Other; TenPercentOwner | 20 | 2017–2021 | ||
| Osmium Capital II, LP | Other; TenPercentOwner | 20 | 2017–2021 | ||
| OSMIUM CAPITAL LP | Other; TenPercentOwner | 20 | 2017–2021 | ||
| Osmium Diamond, LP | Other; TenPercentOwner | 20 | 2017–2021 | ||
| Osmium Partners, LLC | Other; TenPercentOwner | 20 | 2017–2021 | ||
| OSMIUM SPARTAN L P | Other; TenPercentOwner | 20 | 2017–2021 | ||
| Reigersman Jantoon | Officer | Chief Financial Officer | 24 | 2017–2020 | |
| Wergeles Adam F. | Officer | EVP, Gen Counsel and Sec; EVP, Gen Counsel & Secretary | 49 | 2018–2021 | |
| Carmichael Beverly K | Director | 5 | 2018–2021 | ||
| Benton Deborah A | Director | 5 | 2019–2021 | ||
| Baker Charles | Director | 2 | 2019 | ||
| Gephart Brian | Officer | Chief Accounting Officer; Chief Financial Officer; See Remarks | 18 | 2019–2021 | |
| Boyle Brian Fitzgerald | Other | 3 | 2020 | ||
| Boyle Capital Management, L.L.C. | Other | 3 | 2020 | ||
| Boyle Capital Opportunity Fund, LP | Other | 3 | 2020 | ||
| GENERATION CAPITAL PARTNERS II LP | Other | 1 | 2020 | ||
| Generation Members' Fund II LP | Other | 1 | 2020 | ||
| Generation Partners II LLC | Other | 1 | 2020 | ||
| Golden Valley Capital Partners, LLC | Other | 3 | 2020 | ||
| Hulsizer Matthew | Other | 1 | 2020 | ||
| JENNINGS MARK E | Other | 1 | 2020 | person page Fuzzy | |
| Just Jennifer | Other | 1 | 2020 | ||
| PEAK6 Capital Management LLC | Other | 1 | 2020 | ||
| PEAK6 Group LLC | Other | 1 | 2020 | ||
| PEAK6 Investments LLC | Other | 1 | 2020 | ||
| PEAK6 LLC | Other | 1 | 2020 | ||
| Ritland Erik Andrew | Other | 3 | 2020 | ||
| HOPGOOD SUZANNE M | Director | 3 | 2020–2021 | ||
| KROLIK ROBERT J | Director | 4 | 2020–2021 | ||
| Logan Harold J | Director | 3 | 2020–2021 | ||
| McConnell Michael J | Other | 1 | 2021 | ||
| MUTCH JOHN | Other | 1 | 2021 | ||
| Singer Eric | Other | 1 | 2021 | ||
| VIEX Capital Advisors, LLC | Other | 1 | 2021 | ||
| VIEX GP, LLC | Other | 1 | 2021 | ||
| VIEX Opportunities Fund, LP Series One | Other | 1 | 2021 |
Everyone who filed an insider report for this company, from the SEC’s Insider Transactions Data Sets (2006 on). Person pages are matched by name and state only.
Private offerings before or after (Form D)
| First filed | Issuer | Industry | Offering | Sold | Investors | Filings |
|---|---|---|---|---|---|---|
| 2017-05-11 | LEAF GROUP LTD. | Other Technology | $1,820,552 | $1,820,552 | 1 | 1 |
| 2014-08-26 | DEMAND MEDIA INC. | Other Technology | $11,245,105 | $11,245,105 | 6 | 1 |
Data: SEC EDGAR. The quarterly full index (every S-1, S-1/A, F-1 and F-1/A since 1993, with the pricing prospectus, notice of effectiveness and withdrawal request of each registrant) and the company submissions data (SIC, state of incorporation, address, EIN, tickers, former names). Company details are what EDGAR holds today, not at the time of the filing.
Also on this site Fuzzy
| Record | Name as filed | Where | Dataset | Matched by |
|---|---|---|---|---|
| Business registration | DEMAND MEDIA, INC. | CA | State business registries | EIN (EXACT, as the state registration reports it) |
| Business registration | LEAF GROUP, INC. | CA | State business registries | EIN (EXACT, as the state registration reports it) |
| Business registration | Leaf Group Ltd | CA | State business registries | name and state |
| Business registration | LEAF GROUP LTD. | CA | State business registries | name and state |
| Form D issuer | LEAF GROUP LTD. | CA | Form D private offerings | CIK (EXACT) |
| SEC filer | LEAF GROUP LTD. | SEC filers (EDGAR) | CIK (EXACT) | |
| Trademark owner | LEAF GROUP LTD. | CA | Trademarks (USPTO) | name and state |
| Form 5500 plan sponsor | LEAF GROUP LTD. | EIN (EXACT) | ||
| Person page | Dion Camp Sanders | People (Form 990 officers, directors and employees) | officer, director or 10% owner on the company's Forms 3, 4 and 5 (Officer) | |
| Person page | Mark E Jennings | People (Form 990 officers, directors and employees) | officer, director or 10% owner on the company's Forms 3, 4 and 5 (Other) |
Matched by an identifier (EIN, CIK, CRD), by name and state or city, or by street address; a shared name or address is not proof of the same person or organization. Every link says how it was made; how the cross-referencing works.