IPO registrations (S-1, F-1) · Registrants
Direct Digital Holdings, Inc.
- SEC CIK
- 1880613 · filings on EDGAR ↗
- Registration
- Form S-1, first filed 2021-11-15, last 2026-05-21; 6 initial registrations, 7 amendments
- Outcome
- Final prospectus filed 2022-02-14; declared effective 2022-02-10; withdrawal requested 2026-10-23
- Industry (SIC)
- Services-Advertising 7310
- Incorporated in
- DE
- Business address
- 1177 WEST LOOP SOUTH, SUITE 1310, Houston, TX 77027
- EIN
- 87-2306185
- Ticker
- DRCT (OTC)
- EDGAR entity type
- operating
- Insiders and CEO pay
- Direct Digital Holdings, Inc. on the corporate pages
Offering terms
- Proposed price range
- $5.50–$7.50 per share (S-1/A filed 2022-02-07)
- Final price
- $5.49 per share, below the range (424B4 filed 2022-02-14, an initial public offering)
- Shares sold
- 2,800,000
- Gross proceeds
- $15,400,000 before underwriting discounts and any over-allotment option
- Listing
- Nasdaq under the symbol DRCT
- Lead underwriters
- The Benchmark Company; Roth Capital Partners
Read from the cover pages of the filings listed under “Prospectus pages read” below; check the document for anything that matters.
On this site
- Business registration: DIRECT DIGITAL HOLDINGS, INC. Fuzzy (name and state)
- Business registration: DIRECT DIGITAL HOLDINGS, LLC Fuzzy (name and state)
- Form D issuer: Direct Digital Holdings, Inc. EXACT (CIK (EXACT))
- SEC filer: Direct Digital Holdings, Inc. EXACT (CIK (EXACT))
Filings 31
| Filed | Form | What it is | Name as filed | EDGAR |
|---|---|---|---|---|
| 2021-11-15 | S-1 | S-1 (registration) | Direct Digital Holdings, Inc. | 0001104659-21-138307 ↗ |
| 2022-01-18 | S-1/A | S-1/A (amendment) | Direct Digital Holdings, Inc. | 0001104659-22-004925 ↗ |
| 2022-01-24 | S-1/A | S-1/A (amendment) | Direct Digital Holdings, Inc. | 0001104659-22-006959 ↗ |
| 2022-01-31 | S-1/A | S-1/A (amendment) | Direct Digital Holdings, Inc. | 0001104659-22-009206 ↗ |
| 2022-02-02 | S-1/A | S-1/A (amendment) | Direct Digital Holdings, Inc. | 0001104659-22-010903 ↗ |
| 2022-02-07 | S-1/A | S-1/A (amendment) | Direct Digital Holdings, Inc. | 0001104659-22-012361 ↗ |
| 2022-02-10 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-22-000395 ↗ |
| 2022-02-14 | 424B4 | 424B4 (final prospectus) | Direct Digital Holdings, Inc. | 0001104659-22-022173 ↗ |
| 2023-05-04 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-23-001300 ↗ |
| 2024-10-22 | S-1 | S-1 (registration) | Direct Digital Holdings, Inc. | 0001104659-24-110407 ↗ |
| 2024-11-04 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-24-003363 ↗ |
| 2024-11-07 | 424B4 | 424B4 (final prospectus) | Direct Digital Holdings, Inc. | 0001628280-24-046240 ↗ |
| 2025-01-17 | S-1 | S-1 (registration) | Direct Digital Holdings, Inc. | 0001628280-25-001836 ↗ |
| 2025-01-28 | 424B4 | 424B4 (final prospectus) | Direct Digital Holdings, Inc. | 0001628280-25-002779 ↗ |
| 2025-01-28 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-25-000222 ↗ |
| 2025-10-27 | S-1 | S-1 (registration) | Direct Digital Holdings, Inc. | 0001628280-25-046479 ↗ |
| 2025-11-17 | S-1/A | S-1/A (amendment) | Direct Digital Holdings, Inc. | 0001628280-25-052584 ↗ |
| 2025-11-26 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-25-003401 ↗ |
| 2025-12-01 | 424B4 | 424B4 (final prospectus) | Direct Digital Holdings, Inc. | 0001628280-25-054416 ↗ |
| 2026-02-04 | S-1 | S-1 (registration) | Direct Digital Holdings, Inc. | 0001628280-26-005423 ↗ |
| 2026-02-11 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-26-000537 ↗ |
| 2026-04-29 | S-1 | S-1 (registration) | Direct Digital Holdings, Inc. | 0001628280-26-028460 ↗ |
| 2026-05-21 | S-1/A | S-1/A (amendment) | Direct Digital Holdings, Inc. | 0001628280-26-037397 ↗ |
| 2026-05-27 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-26-001769 ↗ |
| 2026-10-23 | RW | RW (withdrawal request) | Direct Digital Holdings, Inc. | 0001880613-26-000138 ↗ |
| 2026-10-28 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-26-003352 ↗ |
| 2026-10-28 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-26-003353 ↗ |
| 2026-10-28 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-26-003354 ↗ |
| 2026-10-28 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-26-003355 ↗ |
| 2026-10-28 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-26-003357 ↗ |
| 2026-10-28 | EFFECT | EFFECT (declared effective) | Direct Digital Holdings, Inc. | 9999999995-26-003358 ↗ |
Prospectus pages read 2
| Filed | Form | Read as | Range | Price | Shares | Proceeds | Listing | Underwriters | What was found | Document |
|---|---|---|---|---|---|---|---|---|---|---|
| 2022-02-07 | S-1/A | registration statement | $5.50–$7.50 | $6.50 | 2,750,000 | $17,875,000 | Nasdaq DRCT | 2 | primary document; range, price line, shares headline, proceeds computed, cover names 2 | document ↗ |
| 2022-02-14 | 424B4 | final prospectus | $5.49 | 2,800,000 | $15,400,000 | Nasdaq DRCT | 2 | primary document; price sentence, shares headline, proceeds table, cover names 2 | document ↗ |
Officers, directors and large holders Forms 3, 4 and 5
| Insider | Role | Title | Filings | Years | On this site |
|---|---|---|---|---|---|
| Cohen Richard | Director | 12 | 2022–2026 | ||
| Direct Digital Management, LLC | TenPercentOwner | 6 | 2022–2025 | ||
| Echard Susan | Officer | Chief Financial Officer | 4 | 2022–2023 | |
| Leatherberry Antoinette Renee | Director | 12 | 2022–2026 | ||
| Pillai Anu | Officer | Chief Technology Officer | 16 | 2022–2026 | |
| SMITH W KEITH | Director,Officer; Director,Officer,TenPercentOwner | President | 31 | 2022–2026 | |
| Walker Mark D | Director,Officer; Director,Officer,TenPercentOwner | Chairman and CEO | 43 | 2022–2026 | |
| Grittani Timothy | TenPercentOwner | 3 | 2022 | ||
| Lowrey Maria Vilchez | Officer | Chief Growth Officer | 13 | 2022–2026 | |
| Locke Mistelle | Director | 13 | 2023–2026 | ||
| Diaz Diana P | Officer | CFO; Chief Financial Officer; Interim CFO | 8 | 2023–2026 | |
| Harlev Ohad | Director | 1 | 2026 |
Everyone who filed an insider report for this company, from the SEC’s Insider Transactions Data Sets (2006 on). Person pages are matched by name and state only.
Private offerings before or after (Form D)
| First filed | Issuer | Industry | Offering | Sold | Investors | Filings |
|---|---|---|---|---|---|---|
| 2026-05-20 | Direct Digital Holdings, Inc. | Other Technology | $50,000,000 | $0 | 1 | 1 |
| 2025-08-20 | Direct Digital Holdings, Inc. | Other Technology | $25,000,000 | $25,000,000 | 1 | 1 |
Data: SEC EDGAR. The quarterly full index (every S-1, S-1/A, F-1 and F-1/A since 1993, with the pricing prospectus, notice of effectiveness and withdrawal request of each registrant) and the company submissions data (SIC, state of incorporation, address, EIN, tickers, former names). Company details are what EDGAR holds today, not at the time of the filing.
Also on this site Fuzzy
| Record | Name as filed | Where | Dataset | Matched by |
|---|---|---|---|---|
| Business registration | DIRECT DIGITAL HOLDINGS, INC. | TX | State business registries | name and state |
| Business registration | DIRECT DIGITAL HOLDINGS, LLC | TX | State business registries | name and state |
| Plan sponsor | DIRECT DIGITAL HOLDINGS | TX | Form 5500 (employee benefit plans) | name and state |
| Form D issuer | Direct Digital Holdings, Inc. | TX | Form D private offerings | CIK (EXACT) |
| SEC filer | Direct Digital Holdings, Inc. | SEC filers (EDGAR) | CIK (EXACT) | |
| Trademark owner | DIRECT DIGITAL HOLDINGS LLC | TX | Trademarks (USPTO) | name and state |
Matched by an identifier (EIN, CIK, CRD), by name and state or city, or by street address; a shared name or address is not proof of the same person or organization. Every link says how it was made; how the cross-referencing works.
Others with the same interests
SIC industry Services-Advertising, TX first:
- Median Group Inc TX
- Clear Channel Outdoor Holdings, Inc. TX
- RetailMeNot, Inc. TX
- Thryv Holdings, Inc. TX
- ADM ENDEAVORS, INC. TX
- MNTN, Inc. TX
- UNIVERSAL OUTDOOR INC TX
- MEDICONSULT COM INC NY
- OBIE MEDIA CORP OR
- ELLER MEDIA CORP AZ
In other datasets, the same topic (Technology) in TX:
- Lobbying client: 3001 INC (Federal lobbying (LDA))
Interests: Services-Advertising · Technology