IPO registrations (S-1, F-1) · Registrants
Vitacost.com, Inc.
- SEC CIK
- 1401688 · filings on EDGAR ↗
- Registration
- Form S-1, first filed 2007-06-20, last 2009-09-21; 1 initial registration, 7 amendments
- Outcome
- Final prospectus filed 2009-09-24; declared effective 2009-09-23
- Industry (SIC)
- Retail-Catalog & Mail-Order Houses 5961
- Incorporated in
- DE
- Business address
- 5400 BROKEN SOUND BLVD NW, SUITE 500, Boca Raton, FL 33487-3521
- EIN
- 37-1333024
- EDGAR entity type
- operating
- Insiders and CEO pay
- Vitacost.com, Inc. on the corporate pages
Offering terms
- Proposed price range
- $11.00–$13.00 per share (S-1/A filed 2009-09-21)
- Final price
- $12.00 per share, within the range (424B4 filed 2009-09-24, an initial public offering)
- Shares sold
- 11,000,000 (4,428,445 by the company, 6,571,555 by selling holders)
- Gross proceeds
- $132,000,000 before underwriting discounts and any over-allotment option
- Listing
- Nasdaq under the symbol VITC
- Lead underwriters
- Jefferies (4,675,000 shares); Oppenheimer (3,685,000 shares)
- Syndicate
- Needham & Company (1,540,000); Roth Capital Partners (1,100,000)
Read from the cover pages of the filings listed under “Prospectus pages read” below; check the document for anything that matters.
On this site
- Business registration: VITACOST.COM, INC. EXACT (EIN (EXACT, as the state registration reports it))
- Business registration: VITACOST.COM, INC. EXACT (EIN (EXACT, as the state registration reports it))
- Business registration: VITACOST.COM, INC. Fuzzy (name and state)
- Form 5500 plan sponsor: VITACOST.COM INC. EXACT (EIN (EXACT))
- Form D issuer: Vitacost.com, Inc. EXACT (CIK (EXACT))
- SEC filer: Vitacost.com, Inc. EXACT (CIK (EXACT))
Filings 10
| Filed | Form | What it is | Name as filed | EDGAR |
|---|---|---|---|---|
| 2007-06-20 | S-1 | S-1 (registration) | Vitacost.com, Inc. | 0001193125-07-139320 ↗ |
| 2007-08-10 | S-1/A | S-1/A (amendment) | Vitacost.com, Inc. | 0001193125-07-179178 ↗ |
| 2007-09-18 | S-1/A | S-1/A (amendment) | Vitacost.com, Inc. | 0001193125-07-202865 ↗ |
| 2009-06-12 | S-1/A | S-1/A (amendment) | Vitacost.com, Inc. | 0001193125-09-130340 ↗ |
| 2009-07-28 | S-1/A | S-1/A (amendment) | Vitacost.com, Inc. | 0001193125-09-157076 ↗ |
| 2009-08-24 | S-1/A | S-1/A (amendment) | Vitacost.com, Inc. | 0001193125-09-180247 ↗ |
| 2009-09-09 | S-1/A | S-1/A (amendment) | Vitacost.com, Inc. | 0001193125-09-189414 ↗ |
| 2009-09-21 | S-1/A | S-1/A (amendment) | Vitacost.com, Inc. | 0001193125-09-194571 ↗ |
| 2009-09-23 | EFFECT | EFFECT (declared effective) | Vitacost.com, Inc. | 9999999995-09-002644 ↗ |
| 2009-09-24 | 424B4 | 424B4 (final prospectus) | Vitacost.com, Inc. | 0001193125-09-197146 ↗ |
Prospectus pages read 2
| Filed | Form | Read as | Range | Price | Shares | Proceeds | Listing | Underwriters | What was found | Document |
|---|---|---|---|---|---|---|---|---|---|---|
| 2009-09-21 | S-1/A | registration statement | $11.00–$13.00 | 11,000,000 | - | Nasdaq VITC | 4 | primary document; range, shares headline, cover names 4 | document ↗ | |
| 2009-09-24 | 424B4 | final prospectus | $12.00 | 11,000,000 | $132,000,000 | Nasdaq VITC | 4 | primary document; price sentence, shares headline, proceeds table, underwriting table 4, cover names 4 | document ↗ |
Officers, directors and large holders Forms 3, 4 and 5
| Insider | Role | Title | Filings | Years | On this site |
|---|---|---|---|---|---|
| Bjornstad Eigerwand | Officer | Vice President Manufacturing | 1 | 2009 | |
| Ezra Eran | Director | 2 | 2009–2010 | ||
| Gitler Stewart L. | Director | 2 | 2009–2010 | ||
| Gorsek Wayne | TenPercentOwner | 2 | 2009 | ||
| Hirsch Robert Donald | Officer | Vice President IT | 1 | 2009 | |
| Ilfeld David N | Director | 3 | 2009–2010 | ||
| Josephs Allen | Director | 4 | 2009–2010 | ||
| Kerker Ira | Director,Officer | Chief Executive Officer | 2 | 2009 | |
| Lambert Sonya | Officer | Vice President Marketing | 2 | 2009 | |
| Pabst Lawrence | Director | 5 | 2009–2010 | ||
| Smith Richard P | Officer | Chief Financial Officer | 2 | 2009 | |
| Trapp Robert G. | Director | 6 | 2009–2014 | ||
| GAFFNEY CHRISTOPHER S | Director; Director,TenPercentOwner; TenPercentOwner | 9 | 2010–2014 | ||
| GHP III, LLC | TenPercentOwner | 4 | 2010–2014 | ||
| GHP IV, LLC | TenPercentOwner | 4 | 2010–2014 | ||
| Great Hill Equity Partners III LP | TenPercentOwner | 4 | 2010–2014 | ||
| GREAT HILL EQUITY PARTNERS IV LP | TenPercentOwner | 4 | 2010–2014 | ||
| GREAT HILL INVESTORS LLC | TenPercentOwner | 5 | 2010–2014 | ||
| Great Hill Partners GP III, L.P. | TenPercentOwner | 4 | 2010–2014 | ||
| Great Hill Partners GP IV, L.P. | TenPercentOwner | 4 | 2010–2014 | ||
| HAYES JOHN G | TenPercentOwner | 4 | 2010–2014 | ||
| Vettel Matthew T | TenPercentOwner | 4 | 2010–2014 | ||
| Brar Birender S. | Officer | Vice President, Supply Side | 1 | 2010 | |
| Marbach Mary | Officer | Chief Legal Ofcr & Corp Sec; Chief Legal Officer & Corp Sec; Gen. Counsel & Corp. Secretary; General Counsel | 6 | 2010–2014 | |
| JUNG MARK | Director | 1 | 2010 | ||
| Kumin Michael Andrew | Director; Director,TenPercentOwner | 5 | 2010–2014 | ||
| Stibel Jeffrey M | Director | 1 | 2010 | ||
| Horowitz Jeffrey | Director; Director,Officer; Director,Officer,TenPercentOwner; Director,TenPercentOwner | Chief Executive Officer | 19 | 2010–2014 | |
| SHERIDAN MICHAEL J | Director | 1 | 2010 | ||
| MARKERT STEPHEN E JR | Officer | Interim Chief Financial Office | 1 | 2010 | |
| Goldfarb Stuart | Director | 4 | 2011–2014 | ||
| KOZLOWSKI EDWIN J | Director | 4 | 2011–2014 | ||
| Freshford Capital Management, LLC | TenPercentOwner | 2 | 2011 | ||
| Wegner Robert C. | Officer | Chief Operating Officer; Chief Operations Officer | 2 | 2011 | |
| Zucker David A. | Officer | Chief Marketing Officer | 3 | 2011–2013 | |
| Desai Nachiket V. | Officer | Chief Information Officer | 1 | 2011 | |
| HELMAN BRIAN D | Officer | Chief Financial Officer | 5 | 2012–2014 | |
| Topper Joseph R. Jr. | Officer | Chief Information Officer; CIO/CTO | 4 | 2012–2014 | |
| Cavalline Christopher Lee | Officer | Chief Merchandising Officer | 3 | 2013–2014 | |
| McConnell Michael J | Director | 3 | 2014 | ||
| KROGER CO | TenPercentOwner | 2 | 2014 | ||
| Vigor Acquisition Corp | TenPercentOwner | 2 | 2014 | ||
| Taber Mark D. | TenPercentOwner | 1 | 2014 | ||
| Wheatley Christine S | Director,Officer | See Remarks | 1 | 2014 |
Everyone who filed an insider report for this company, from the SEC’s Insider Transactions Data Sets (2006 on). Person pages are matched by name and state only.
Private offerings before or after (Form D)
| First filed | Issuer | Industry | Offering | Sold | Investors | Filings |
|---|---|---|---|---|---|---|
| 2012-02-21 | Vitacost.com, Inc. | Retailing | $34,848,903 | $34,848,903 | 7 | 1 |
Data: SEC EDGAR. The quarterly full index (every S-1, S-1/A, F-1 and F-1/A since 1993, with the pricing prospectus, notice of effectiveness and withdrawal request of each registrant) and the company submissions data (SIC, state of incorporation, address, EIN, tickers, former names). Company details are what EDGAR holds today, not at the time of the filing.
Also on this site Fuzzy
| Record | Name as filed | Where | Dataset | Matched by |
|---|---|---|---|---|
| Business registration | VITACOST.COM, INC. | FL | State business registries | name and state |
| Business registration | VITACOST.COM, INC. | FL | State business registries | name and state |
| Plan sponsor | VITACOST.COM, INC. | FL | Form 5500 (employee benefit plans) | name and state |
| Plan sponsor | VITACOST.COM, INC. | FL | Form 5500 (employee benefit plans) | name and state |
| Form D issuer | Vitacost.com, Inc. | FL | Form D private offerings | CIK (EXACT) |
| SEC filer | Vitacost.com, Inc. | SEC filers (EDGAR) | CIK (EXACT) | |
| Trademark owner | Vitacost.com, Inc. | FL | Trademarks (USPTO) | name and state |
| Business registration | VITACOST.COM, INC. | State business registries | EIN (EXACT, as the state registration reports it) | |
| Form 5500 plan sponsor | VITACOST.COM INC. | EIN (EXACT) |
Matched by an identifier (EIN, CIK, CRD), by name and state or city, or by street address; a shared name or address is not proof of the same person or organization. Every link says how it was made; how the cross-referencing works.
Others with the same interests
SIC industry Retail-Catalog & Mail-Order Houses, FL first:
- Buyrite Club Corp. FL
- memory lane syndications, inc FL
- SHADES HOLDINGS, INC. FL
- Chewy, Inc. FL
- SUMMIT AMERICA TELEVISION INC /TN/ FL
- BARNETT INC FL
- Pacific Gold Entertainment Inc. A1
- Allied Corp. A1
- China De Xiao Quan Care Group Co., Ltd AZ
- SKYMALL INC AZ
In other datasets, the same topic (Retail) in FL:
- Form D issuer: A1 Group of Florida, Inc. (Form D private offerings)
Interests: Retail-Catalog & Mail-Order Houses · Retail