REACH OUT AND READ OF GREATER NEW YORK INC: Form 990, tax year 2010

View the entire original 990 at ProPublica ↗

Organization: REACH OUT AND READ OF GREATER NEW YORK INC (EIN 13-4080045)
Tax period: 2010-07-01 to 2011-06-30
Filed: 2011-09-26
IRS object ID: 201132699349300408
Schema version: 2010v3.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule C
Schedule D
Schedule G
Schedule L
Schedule M
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2011-09-26T07:36:19-07:00	Timestamp
Tax Period End Date	2011-06-30	TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	KBL LLP	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	110 WALL ST FL 11	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	100053817	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2010-07-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	134080045	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	REACH OUT AND READ OF GREATER NEW YORK INC	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Control	REAC	NameControl
Phone	6462370103	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	30 EAST 33RD STREET	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10016	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	GARY TANNENBAUM	Name
Title	TREASURER	Title
Phone	6462370103	Phone
Date Signed	2011-09-23	DateSigned

Preparer Preparer

Field	Value	IRS element (for citing)
Name	SANJAY SINGLA CPA	Name
Phone	2127859700	Phone
Date Prepared	2011-09-26	DatePrepared

Field	Value	IRS element (for citing)
Tax Year	2010	TaxYear
Build TS	2016-03-07 17:11:31Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	GARY TANNENBAUM	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	30 EAST 33RD ST	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10016	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	1127258	GrossReceipts
Group Return For Affiliates	false	GroupReturnForAffiliates
Organization501c3	X	Organization501c3
Web Site	WWW.REACHOUTANDREADNYC.ORG	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	1999	YearFormation
State Legal Domicile	NY	StateLegalDomicile
Activity Or Mission Description	TO PROVIDE SUPPORT, GUIDANCE TRAINING AND FINANCIAL & TECHNICAL RESOURCES TO MEMBER PROGRAMS PARTICIPATING IN NATIONAL PEDIATRIC EARLY-LITERACY PROGRAM	ActivityOrMissionDescription
Nbr Voting Members Governing Body	19	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	19	NbrIndependentVotingMembers
Total Nbr Employees	6	TotalNbrEmployees
Total Nbr Volunteers	461	TotalNbrVolunteers
Total Gross UBI	0	TotalGrossUBI
Contributions Grants Prior Year	1262125	ContributionsGrantsPriorYear
Contributions Grants Current Year	1122388	ContributionsGrantsCurrentYear
Program Service Revenue CY	0	ProgramServiceRevenueCY
Investment Income Prior Year	8950	InvestmentIncomePriorYear
Investment Income Current Year	4870	InvestmentIncomeCurrentYear
Other Revenue Current Year	0	OtherRevenueCurrentYear
Total Revenue Prior Year	1271075	TotalRevenuePriorYear
Total Revenue Current Year	1127258	TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year	15040	GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	320156	SalariesEtcPriorYear
Salaries Etc Current Year	364851	SalariesEtcCurrentYear
Total Prof Fundrsng Exp CY	0	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	160809	TotalFundrsngExpCurrentYear
Other Expense Prior Year	939126	OtherExpensePriorYear
Other Expenses Current Year	752857	OtherExpensesCurrentYear
Total Expenses Prior Year	1274322	TotalExpensesPriorYear
Total Expenses Current Year	1117708	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	-3247	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	9550	RevenuesLessExpensesCY
Total Assets BOY	714896	TotalAssetsBOY
Total Assets EOY	731582	TotalAssetsEOY
Total Liabilities BOY	52416	TotalLiabilitiesBOY
Total Liabilities EOY	59552	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	662480	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	672030	NetAssetsOrFundBalancesEOY
Info In Schedule O Part III	X	InfoInScheduleOPartIII
Mission Description	TO PROVIDE SUPPORT, GUIDANCE TRAINING AND FINANCIAL & TECHNICAL RESOURCES	MissionDescription
Significant New Program Services	false	SignificantNewProgramServices
Significant Change	false	SignificantChange
Expense	855213	Expense
Grants	136	Grants
Revenue	1122388	Revenue
Description	REACH OUT AND READ OF GREATER NEW YORK, INC. (ROR GNY) IS A PEDIATRIC LITERACY PROGRAM WHOSE MISSION IS TO PREPARE AMERICA'S YOUNGEST CHILDREN TO SUCCEED IN SCHOOL BY PARTNERING WITH DOCTORS TO PRESCRIBE BOOKS AND ENCOURAGE FAMILIES TO READ TOGETHER. THE ORGANIZATION PROVIDES SUPPORT, GUIDANCE, AND TRAINING, AS WELL AS FINANCIAL AND TECHNICAL RESOURCES TO MEDICAL PROVIDERS AT MEMBER PROGRAM SITES WHO PARTICIPATE IN THIS NATIONAL EARLY LITERACY PROGRAM. ROR GNY ALSO REPRESENTS 178 PROGRAM SITES IN HOSPITALS AND COMMUNITY HEALTH CENTERS THROUGHOUT THE FIVE BOROUGHS OF NEW YORK CITY, AS WELL AS IN LONG ISLAND, WESTCHESTER, SULLIVAN, DUTCHESS, ROCKLAND, PUTNAM, ULSTER AND ORANGE COUNTIES. ROR GNY ANNUALLY DISTRIBUTES OVER 415,000 DEVELOPMENTALLY - AND CULTURALLY APPROPRIATE NEW BOOKS TO MORE THAN 272,000 CHILDREN AGES 6 MONTHS THROUGH 5 YEARS, AND ADVISES PARENTS ABOUT THE IMPORTANCE OF READING ALOUD TO THEIR CHILDREN	Description
Total Program Service Expense	855213	TotalProgramServiceExpense
Described In501 C3	true	DescribedIn501C3
Schedule B Required	true	ScheduleBRequired
Political Activities	false	PoliticalActivities
Lobbying Activities	true	LobbyingActivities
Donor Advised Funds	false	DonorAdvisedFunds
Conservation Easements	false	ConservationEasements
Collections Of Art	false	CollectionsOfArt
Credit Counseling	false	CreditCounseling
Term Or Permanent Endowments	false	TermOrPermanentEndowments
Report Land Bldg Equip	true	ReportLandBldgEquip
Report Invest Oth Securities	false	ReportInvestOthSecurities
Report Prog Rel Invest	false	ReportProgRelInvest
Report Other Assets	false	ReportOtherAssets
Report Other Liabilities	false	ReportOtherLiabilities
Report Fin48 Footnote	false	ReportFin48Footnote
Independent Audit Financial Stmt	true	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	false	ConsolidatedAuditFinancialStmt
School	false	School
Foreign Office	false	ForeignOffice
Foreign Activities	false	ForeignActivities
More Than5000 K To Organizations	false	MoreThan5000KToOrganizations
More Than5000 K To Individuals	false	MoreThan5000KToIndividuals
Professional Fundraising	true	ProfessionalFundraising
Fundraising Activities	true	FundraisingActivities
Gaming	false	Gaming
Hospital	false	Hospital
Grants To Organizations	false	GrantsToOrganizations
Grants To Individuals	false	GrantsToIndividuals
Schedule J Required	false	ScheduleJRequired
Tax Exempt Bonds	false	TaxExemptBonds
Excess Benefit Transaction	false	ExcessBenefitTransaction
Prior Excess Benefit Transaction	false	PriorExcessBenefitTransaction
Loan To Officer Or DQP	false	LoanToOfficerOrDQP
Grant To Related Person	false	GrantToRelatedPerson
Bsnss Rltnshp With Organization	true	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	false	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	true	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	true	DeductibleNonCashContributions
Deductible Contributions Of Art	false	DeductibleContributionsOfArt
Terminated	false	Terminated
Partial Liquidation	false	PartialLiquidation
Disregarded Entity	false	DisregardedEntity
Related Entity	false	RelatedEntity
Related Org Controlled Entity	false	RelatedOrgControlledEntity
Transaction Related Entity	false	TransactionRelatedEntity
Activities Conducted Partnership	false	ActivitiesConductedPartnership
Schedule O Required	true	ScheduleORequired
Number Forms Transmitted With1096	4	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Number Of Employees	6	NumberOfEmployees
Employment Tax Returns Filed	true	EmploymentTaxReturnsFiled
Unrelated Business Income	false	UnrelatedBusinessIncome
Foreign Financial Account	false	ForeignFinancialAccount
Prohibited Tax Shelter Trans	false	ProhibitedTaxShelterTrans
Taxable Party Notification	false	TaxablePartyNotification
Non Deductible Contributions	false	NonDeductibleContributions
Quid Pro Quo Contributions	false	QuidProQuoContributions
Form8282 Property Disposed Of	false	Form8282PropertyDisposedOf
Funds To Pay Premiums	false	FundsToPayPremiums
Premiums Paid	false	PremiumsPaid
Indoor Tanning Services	false	IndoorTanningServices
Info In Schedule O Part VI	X	InfoInScheduleOPartVI
Nbr Voting Governing Body Members	19	NbrVotingGoverningBodyMembers
Number Independent Voting Members	19	NumberIndependentVotingMembers
Family Or Business Relationship	false	FamilyOrBusinessRelationship
Delegation Of Management Duties	false	DelegationOfManagementDuties
Changes To Organizing Docs	false	ChangesToOrganizingDocs
Material Diversion Or Misuse	false	MaterialDiversionOrMisuse
Members Or Stockholders	false	MembersOrStockholders
Election Of Board Members	false	ElectionOfBoardMembers
Decisions Subject To Approval	false	DecisionsSubjectToApproval
Minutes Of Governing Body	true	MinutesOfGoverningBody
Minutes Of Committees	true	MinutesOfCommittees
Officer Mailing Address	false	OfficerMailingAddress
Local Chapters	false	LocalChapters
Form990 Provided To Governing Body	true	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	true	ConflictOfInterestPolicy
Annual Disclosure Covered Persons	true	AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement	true	RegularMonitoringEnforcement
Whistleblower Policy	true	WhistleblowerPolicy
Document Retention Policy	true	DocumentRetentionPolicy
Compensation Process CEO	true	CompensationProcessCEO
Compensation Process Other	true	CompensationProcessOther
Investment In Joint Venture	false	InvestmentInJointVenture
Other Website	X	OtherWebsite
Upon Request	X	UponRequest

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	THE ORGANIZATION	BusinessNameLine1

Field	Value	IRS element (for citing)
Telephone Number	6462370103	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	30 EAST 33RD ST	AddressLine1
City	TH FL NEW YORK	City
State	NY	State
ZIP Code	10016	ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (20 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	Individual Trustee Or DirectorIndividualTrusteeOrDirector	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	Key EmployeeKeyEmployee	Highest Compensated EmployeeHighestCompensatedEmployee
MARIA GOTSCH
CHAIRPERSON	5.00	X	0	0	0
KATHLEEN COLLINS
VICE CHAIR	5.00	X	0	0	0
GARY TANNENBAUM
TREASURER	5.00	X	0	0	0
GOLDIE ALFASI-SIFFERT PHD
MEMBER	2.00	X	0	0	0
KARINE APOLLON
MEMBER	2.00	X	0	0	0
ZANDRA COMBS
MEMBER	2.00	X	0	0	0
KEITH DAWKINS
MEMBER	2.00	X	0	0	0
KATINKA DOMOTORFFY
MEMBER	2.00	X	0	0	0
EILEEN FITZPATRICK
MEMBER	2.00	X	0	0	0
SHAWNA HOLZER
SECRETARY	5.00	X	0	0	0
SUSAN KAUFMAN
MEMBER	2.00	X	0	0	0
MEHMET KIRDAR
MEMBER	2.00	X	0	0	0
JUDITH LEVINE
MEMBER	2.00	X	0	0	0
SABRINA D MARTIN MD
MEMBER	2.00	X	0	0	0
DOUGLAS MCCORMACK
MEMBER	2.00	X	0	0	0
LINDA MOODY
MEMBER	2.00	X	0	0	0
LEORA MOGILNER MD
MEMBER	2.00	X	0	0	0
JACK EPACE III ESQ
MEMBER	2	X
ANN SAND
MEMBER	2	X
TRACI LESTER
EXECUTIVE DIRECTOR	35		104573			X	X

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	104573	TotalReportableCompFromOrg
Number Individuals GT100 K	1	NumberIndividualsGT100K
Formers Listed	false	FormersListed
Total Comp GT150 K	false	TotalCompGT150K
Compensation From Other Sources	false	CompensationFromOtherSources
Number Of Contractors GT100 K	0	NumberOfContractorsGT100K
Fundraising Events	204825	FundraisingEvents
Government Grants	39000	GovernmentGrants
All Other Contributions	878563	AllOtherContributions
Noncash Contributions	139057	NoncashContributions
Total Contributions	1122388	TotalContributions

Investment Income InvestmentIncome

Field	Value	IRS element (for citing)
Total Revenue Column	4870	TotalRevenueColumn
Exclusion	$4,870	ExclusionAmount

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	1127258	TotalRevenueColumn
Exclusion	$4,870	ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

Field	Value	IRS element (for citing)
Total	104573	Total
Program Services	61018	ProgramServices
Management And General	12800	ManagementAndGeneral
Fundraising	30755	Fundraising

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	204957	Total
Program Services	153592	ProgramServices
Management And General	25087	ManagementAndGeneral
Fundraising	26278	Fundraising

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	25420	Total
Program Services	14851	ProgramServices
Management And General	3115	ManagementAndGeneral
Fundraising	7454	Fundraising

Payroll Taxes PayrollTaxes

Field	Value	IRS element (for citing)
Total	29901	Total
Program Services	17447	ProgramServices
Management And General	3660	ManagementAndGeneral
Fundraising	8794	Fundraising

Fees For Services Legal FeesForServicesLegal

Field	Value	IRS element (for citing)
Total	40968	Total
Program Services	16744	ProgramServices
Management And General	21590	ManagementAndGeneral
Fundraising	2634	Fundraising

Fees For Services Accounting FeesForServicesAccounting

Field	Value	IRS element (for citing)
Total	22025	Total
Program Services	9002	ProgramServices
Management And General	11607	ManagementAndGeneral
Fundraising	1416	Fundraising

Fees For Services Lobbying FeesForServicesLobbying

Field	Value	IRS element (for citing)
Total	11550	Total
Program Services	4720	ProgramServices
Management And General	6087	ManagementAndGeneral
Fundraising	743	Fundraising

Fees For Services Other FeesForServicesOther

Field	Value	IRS element (for citing)
Total	17924	Total
Program Services	7326	ProgramServices
Management And General	9447	ManagementAndGeneral
Fundraising	1151	Fundraising

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	40109	Total
Program Services	30082	ProgramServices
Management And General	3610	ManagementAndGeneral
Fundraising	6417	Fundraising

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	18916	Total
Program Services	14187	ProgramServices
Management And General	1702	ManagementAndGeneral
Fundraising	3027	Fundraising

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	988	Total
Program Services	741	ProgramServices
Management And General	89	ManagementAndGeneral
Fundraising	158	Fundraising

Insurance Insurance

Field	Value	IRS element (for citing)
Total	5501	Total
Program Services	4126	ProgramServices
Management And General	495	ManagementAndGeneral
Fundraising	880	Fundraising

Other Expenses OtherExpenses (5 entries)

DescriptionDescription	TotalTotal	Program ServicesProgramServices	Management And GeneralManagementAndGeneral	FundraisingFundraising
BOOKS FOR PROGRAMS	506945	506945	0	0
SPECIAL EVENTS	65842	0	0	65842
INTERNS/REGIONAL COORDINATOR	13026	7601	1594	3831
TELEPHONE & INTERNET	4760	3570	428	762
MISCELLANEOUS	4303	3261	375	667

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	1117708	Total
Program Services	855213	ProgramServices
Management And General	101686	ManagementAndGeneral
Fundraising	160809	Fundraising

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	251185	BOY
EOY	167528	EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

Field	Value	IRS element (for citing)
BOY	419399	BOY
EOY	549017	EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

Field	Value	IRS element (for citing)
BOY	32866	BOY
EOY	4290	EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Field	Value	IRS element (for citing)
BOY	6620	BOY
EOY	6909	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	10055	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	9875	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	1168	BOY
EOY	180	EOY

Other Assets Total OtherAssetsTotal

Field	Value	IRS element (for citing)
BOY	3658	BOY
EOY	3658	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	714896	BOY
EOY	731582	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	2416	BOY
EOY	7552	EOY

Deferred Revenue DeferredRevenue

Field	Value	IRS element (for citing)
BOY	50000	BOY
EOY	52000	EOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	52416	BOY
EOY	59552	EOY

Field	Value	IRS element (for citing)
Follow SFAS117	X	FollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	662480	BOY
EOY	672030	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	662480	BOY
EOY	672030	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	714896	BOY
EOY	731582	EOY

Field	Value	IRS element (for citing)
Reconcilation Revenue Expenses	9550	ReconcilationRevenueExpenses
Method Of Accounting Accrual	X	MethodOfAccountingAccrual
Accountant Compile Or Review	false	AccountantCompileOrReview
FS Audited	true	FSAudited
Audit Committee	true	AuditCommittee
Financial Statement Separate	X	FinancialStatementSeparate
Federal Grant Audit Required	false	FederalGrantAuditRequired

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	X	PubliclySupportedOrg509a2
Public Support Total170	0	PublicSupportTotal170

Gross Investment Income170 GrossInvestmentIncome170

Field	Value	IRS element (for citing)
Total	0	Total

Field	Value	IRS element (for citing)
Public Support Pertcentage170	0	PublicSupportPertcentage170

Gifts Grants Contrib Received509 GiftsGrantsContribReceived509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	1111910	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	1166178	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	1065970	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	1262125	CurrentTaxYearMinus1Year
Current Tax Year	1122388	CurrentTaxYear
Total	5728571	Total

Total509 Total509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	1111910	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	1166178	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	1065970	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	1262125	CurrentTaxYearMinus1Year
Current Tax Year	1122388	CurrentTaxYear
Total	5728571	Total

Field	Value	IRS element (for citing)
Public Support Total509	5728571	PublicSupportTotal509

Gross Investment Income509 GrossInvestmentIncome509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	12954	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	16565	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	12682	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	8950	CurrentTaxYearMinus1Year
Current Tax Year	4870	CurrentTaxYear
Total	56021	Total

Investment Income And UBTI InvestmentIncomeAndUBTI

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	12954	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	16565	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	12682	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	8950	CurrentTaxYearMinus1Year
Current Tax Year	4870	CurrentTaxYear
Total	56021	Total

Total Support Total TotalSupportTotal

Field	Value	IRS element (for citing)
Total	5784592	Total

Field	Value	IRS element (for citing)
Public Support Percentage509	0.99030	PublicSupportPercentage509
Prior Year Support Percentage	0.98850	PriorYearSupportPercentage
Investment Income Percentage	0.00970	InvestmentIncomePercentage
Prior Yr Invest Income Percentage	0.01150	PriorYrInvestIncomePercentage
Thirty Three Percnt Tests CY509	X	ThirtyThreePercntTestsCY509

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

Field	Value	IRS element (for citing)
Contributor Number	RESTRICTED	ContributorNumber

Contributor Name Business ContributorNameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor Address US ContributorAddressUS

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Aggregate Contributions	RESTRICTED	AggregateContributions

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Political Expenditures	6600	PoliticalExpenditures

Lobbying Nontaxable Amount2 LobbyingNontaxableAmount2

Field	Value	IRS element (for citing)
Current Year Minus3	1020	CurrentYearMinus3
Current Year Minus2	5100	CurrentYearMinus2
Current Year Minus1	5100	CurrentYearMinus1
Current Year	6600	CurrentYear
Total	17820	Total

Field	Value	IRS element (for citing)
Lobbying Ceiling	$26,730	LobbyingCeilingAmount

Total Lobbying Expenditures2 TotalLobbyingExpenditures2

Field	Value	IRS element (for citing)
Current Year Minus3	1020	CurrentYearMinus3
Current Year Minus2	5100	CurrentYearMinus2
Current Year Minus1	5100	CurrentYearMinus1
Current Year	6600	CurrentYear
Total	17820	Total

Form990 Schedule C Part IV Form990ScheduleCPartIV (2 entries)

IdentifierIdentifier	ExplanationExplanation
Pt I-A Line 1	ROR'S EXPENSE FOR LOBBYING INCLUDES TIME SPENT IN PREPARING FOR AND ATTENDING A. MEETING WITH KEY LEGISLATIVE LEADERS AND STAFF TO EDUCATE THEM ABOUT ROR'S PROGRAMS AND ROR'S NEED FOR ONGOING PUBLIC SUPPORT B. MEETING WITH KEY ADMINISTRATION STAFF TO EDUCATE THEM
Pt I-A Line 1	ABOUT ROR PROGRAMS AND ROR'S NEED FOR ONGOING PUBIC SUPPORT c. MEETING WITH BOTH LEGISLATIVE AND ADMINISTRATIVE KEY LEADERS AND STAFF TO DEVELOP A BROADER UNDERSTANDING OF EARLY LITERACY PROGRAMMING AND THE VALUE OF EARLY LITERACY IN THE SPECTRUM OF EDUCATION PROGRAMMING

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	10055	OtherCostOrOtherBasis
Depreciation	9875	Depreciation
Book Value	180	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	180	TotalOfBookValueLandBuildings
Total Revenue	1127258	TotalRevenue
Total Expenses	1117708	TotalExpenses
Excess Or Deficit For Year	9550	ExcessOrDeficitForYear
Excess Or Deficit Per FS	9550	ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt	1127258	TotRevenueEtcAuditedFinclStmt
Revenue Subtotal	1127258	RevenueSubtotal
Total Revenue Per Form990	1127258	TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt	1117708	TotExpensesEtcAuditedFinclStmt
Expenses Subtotal	1117708	ExpensesSubtotal
Total Expenses Per Form990	1117708	TotalExpensesPerForm990

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	X	MailSolicitations
Email Solicitations	X	EmailSolicitations
Phone Solicitations	X	PhoneSolicitations
In Person Solicitations	X	InPersonSolicitations
Solicitation Of Non Govt Grants	X	SolicitationOfNonGovtGrants
Solicitation Of Govt Grants	X	SolicitationOfGovtGrants
Special Fundraising Events	X	SpecialFundraisingEvents
Agreement Ref Fundraising	true	AgreementRefFundraising

Fundraiser Activity Information FundraiserActivityInformation

Name Of Organization NameOfOrganization

Field	Value	IRS element (for citing)
Business Name Line1	LAWRENCE CO EVENTS INC	BusinessNameLine1

Field	Value	IRS element (for citing)
Activity	ANNUAL BENEFIT EVENT MGMT	Activity
Fundraiser Control Of Funds	false	FundraiserControlOfFunds
Gross Receipts	199815	GrossReceipts
Amount Retained By Contractor	25000	AmountRetainedByContractor
Net To Organization	174815	NetToOrganization

Field	Value	IRS element (for citing)
Total Gross Receipts	199815	TotalGrossReceipts
Total Retained By Contractors	25000	TotalRetainedByContractors
Total Net To Organization	174815	TotalNetToOrganization

Events Information EventsInformation

Field	Value	IRS element (for citing)
Name Of Event1	12TH ANNIVERSARY	NameOfEvent1
Gross Receipts Event1	199815	GrossReceiptsEvent1
Gross Revenue Event1	199815	GrossRevenueEvent1
Food And Beverage Event1	21875	FoodAndBeverageEvent1
Entertainment Event1	400	EntertainmentEvent1
Other Direct Expenses Event1	41175	OtherDirectExpensesEvent1
Name Of Event2	BOWLING FOR BOOKS	NameOfEvent2
Gross Receipts Event2	5010	GrossReceiptsEvent2
Gross Revenue Event2	5010	GrossRevenueEvent2
Rent Facility Costs Event2	1450	RentFacilityCostsEvent2
Food And Beverage Event2	585	FoodAndBeverageEvent2
Other Direct Expenses Event2	357	OtherDirectExpensesEvent2
Gross Receipts Total	204825	GrossReceiptsTotal
Gross Revenue Total Events	204825	GrossRevenueTotalEvents
Rent Facility Costs Total Events	1450	RentFacilityCostsTotalEvents
Food And Beverage Total Events	22460	FoodAndBeverageTotalEvents
Entertainment Total Events	400	EntertainmentTotalEvents
Other Direct Expenses Total Events	41532	OtherDirectExpensesTotalEvents
Direct Expense Summary Events	65842	DirectExpenseSummaryEvents
Net Income Summary	138983	NetIncomeSummary

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV (4 entries)

RelationshipRelationship	Amount Of TransactionAmountOfTransaction	Description Of TransactionDescriptionOfTransaction	Sharing Of RevenuesSharingOfRevenues
JACK E PACE ESQ
BOARD MEMBER	40057	SEE PART V	false
LEORA MOGILNER MD
BOARD MEMBER	12739	SEE PART V	false
SABRINA D MARTIN MD FAAP
BOARD MEMBER	1795	SEE PART V	false
GOLDIE ALFASI-SIFFERTPHD
BOARD MEMBER	688	SEE PART V	false

Form990 Schedule L Part V Form990ScheduleLPartV (10 entries)

IdentifierIdentifier	ExplanationExplanation
PART IV, LINE 1	JACK E PACE, ESQ IS A PARTNER WITH WHITE & CASE, LLP.
PART IV, LINE 1	WHITE & CASE, LLP PROVIDED PRO BONO LEGAL ASSISTANCE TO ROR GNY-$40,057
PART IV, LINE 2	ROR GNY DONATED 5,925 BOOKS TO MOUNT SINAI VALUED AT $12,739
PART IV, LINE 2	LEORA MOGILNER, MD WORKS WITH MOUNT SINAI
PART IV, LINE 3	ROR GNY DONATED 835 BOOKS TO "THE FAMILY HEALTH CENTER AT NORTH GENERAL
PART IV, LINE 3	HOSPITAL" VALUED AT $1,795 SABRINA D. MARTIN, MD WORKED WITH
PART IV, LINE 3	"THE FAMILY HEALTH CENTER AT NORTH GENERAL HOSPITAL"
PART IV, LINE 4	ROR GNY DONATED 320 BOOKS TO "THE INSTITUTE FOR FAMILY HEALTH",
PART IV, LINE 4	PHILLIPS FAMILY PRACTICE VALUED AT $688. GOLDIE ALFASI-SIFFERT, PH.D
PART IV, LINE 4	WORKED WITH THE "THE INSTITUTE FOR FAMILY HEALTH".

Schedule M IRS990ScheduleM

Books And Publications BooksAndPublications

Field	Value	IRS element (for citing)
Non Cash Checkbox	X	NonCashCheckbox
Noncash Contribs Rptd F990	99000	NoncashContribsRptdF990
Method Of Determining Revenues	FAIR VALUE	MethodOfDeterminingRevenues

Other Non Cash Contributions Table OtherNonCashContributionsTable (2 entries)

Non Cash CheckboxNonCashCheckbox	DescriptionDescription	Number Of ContributionsNumberOfContributions	Noncash Contribs Rptd F990NoncashContribsRptdF990	Method Of Determining RevenuesMethodOfDeterminingRevenues
X	LEGAL SERVICE	1	29418	FAIR VALUE
X	POSTAGE & OFF. SUPPORT	1	10639	FAIR VALUE

Field	Value	IRS element (for citing)
Any Property That Must Be Held	false	AnyPropertyThatMustBeHeld
Review Process Unusual NC Gifts	false	ReviewProcessUnusualNCGifts
Third Parties Used	false	ThirdPartiesUsed

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (3 entries)

IdentifierIdentifier	ExplanationExplanation
Pt VI-B, Line 11a	BEFORE FILING, 990 WILL BE REVIEWED BY BOARD
Pt VI-B, Line 12c	AT ANNUAL MEETING, ALL THE BOARD MEMBERS HAVE TO DISCLOSE CONFLICT
Pt VI-B, Line 15	COMPENSATION IS REVIEWED BY BOARD BASED ON COMPARATIVE SALARIES & EMPLOYEE ABILITIES

REACH OUT AND READ OF GREATER NEW YORK INC: Form 990, tax year 2010

Return header ReturnHeader

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

Preparer Firm US Address PreparerFirmUSAddress

Filer Filer

Name Name

US Address USAddress

Officer Officer

Preparer Preparer

Form 990 IRS990

Address Principal Officer US AddressPrincipalOfficerUS

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

Address US AddressUS

Form990 Part VII Section A Form990PartVIISectionA (20 entries)

Investment Income InvestmentIncome

Total Revenue TotalRevenue

Comp Current Officers Directors CompCurrentOfficersDirectors

Other Salaries And Wages OtherSalariesAndWages

Other Employee Benefits OtherEmployeeBenefits

Payroll Taxes PayrollTaxes

Fees For Services Legal FeesForServicesLegal

Fees For Services Accounting FeesForServicesAccounting

Fees For Services Lobbying FeesForServicesLobbying

Fees For Services Other FeesForServicesOther

Office Expenses OfficeExpenses

Occupancy Occupancy

Depreciation Depletion DepreciationDepletion

Insurance Insurance

Other Expenses OtherExpenses (5 entries)

Total Functional Expenses TotalFunctionalExpenses

Cash Non Interest Bearing CashNonInterestBearing

Savings And Temp Cash Investments SavingsAndTempCashInvestments

Pledges And Grants Receivable PledgesAndGrantsReceivable

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Other Assets Total OtherAssetsTotal

Total Assets TotalAssets

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Deferred Revenue DeferredRevenue

Total Liabilities TotalLiabilities

Unrestricted Net Assets UnrestrictedNetAssets

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Schedule A IRS990ScheduleA

Gross Investment Income170 GrossInvestmentIncome170

Gifts Grants Contrib Received509 GiftsGrantsContribReceived509

Total509 Total509

Gross Investment Income509 GrossInvestmentIncome509

Investment Income And UBTI InvestmentIncomeAndUBTI

Total Support Total TotalSupportTotal

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

Contributor Name Business ContributorNameBusiness

Contributor Address US ContributorAddressUS

Schedule C IRS990ScheduleC

Lobbying Nontaxable Amount2 LobbyingNontaxableAmount2

Total Lobbying Expenditures2 TotalLobbyingExpenditures2

Form990 Schedule C Part IV Form990ScheduleCPartIV (2 entries)

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

Schedule G IRS990ScheduleG

Fundraiser Activity Information FundraiserActivityInformation

Name Of Organization NameOfOrganization

Events Information EventsInformation

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV (4 entries)

Form990 Schedule L Part V Form990ScheduleLPartV (10 entries)

Schedule M IRS990ScheduleM

Books And Publications BooksAndPublications

Other Non Cash Contributions Table OtherNonCashContributionsTable (2 entries)

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (3 entries)

Comments