MONTEREY BAY AQUARIUM FOUNDATION: Form 990, tax year 2010

View the entire original 990 at ProPublica ↗

Organization
MONTEREY BAY AQUARIUM FOUNDATION (EIN 94-2487469)
Tax period
2010-01-01 to 2010-12-31
Filed
2011-11-15
IRS object ID
201123199349304902
Schema version
2010v3.4
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2011-11-15T11:48:44-06:00Timestamp
Tax Period End Date2010-12-31TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1GRANT THORNTON LLPBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line1ONE CALIFORNIA STREET SUITE 2300AddressLine1
CitySAN FRANCISCOCity
StateCAState
ZIP Code94111ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2010-01-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN942487469EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1Monterey Bay Aquarium FoundationBusinessNameLine1
FieldValueIRS element (for citing)
Name ControlMONTNameControl
Phone8316484800Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line1886 CANNERY ROWAddressLine1
CityMONTEREYCity
StateCAState
ZIP Code93940ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameEDWARD E PROHASKAName
TitleCFOTitle
Phone8136484800Phone
Date Signed2011-11-14DateSigned
Authorize Third PartytrueAuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
NameCHRISTINA BECKWITHName
Phone4159863900Phone
FieldValueIRS element (for citing)
Tax Year2010TaxYear
Build TS2016-03-07 17:11:31ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Name Of Principal Officer PersonJulie PackardNameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line1886 CANNERY ROWAddressLine1
CityMONTEREYCity
StateCAState
ZIP Code93940ZIPCode
FieldValueIRS element (for citing)
Gross Receipts90152387GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
Organization501c3XOrganization501c3
Web Sitewww.montereybayaquarium.orgWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1978YearFormation
State Legal DomicileCAStateLegalDomicile
Activity Or Mission DescriptionTHE MISSION OF THE MONTEREY BAY AQUARIUM IS TO INSPIRE CONSERVATION OF THE OCEANS (SEE SCHEDULE O FOR FURTHER DETAIL).ActivityOrMissionDescription
Nbr Voting Members Governing Body17NbrVotingMembersGoverningBody
Nbr Independent Voting Members16NbrIndependentVotingMembers
Total Nbr Employees555TotalNbrEmployees
Total Nbr Volunteers1271TotalNbrVolunteers
Total Gross UBI90515TotalGrossUBI
Net Unrelated Business Txbl Income-12210NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year29244577ContributionsGrantsPriorYear
Contributions Grants Current Year26601004ContributionsGrantsCurrentYear
Program Service Revenue Prior Year35053001ProgramServiceRevenuePriorYear
Program Service Revenue CY33816321ProgramServiceRevenueCY
Investment Income Prior Year1533050InvestmentIncomePriorYear
Investment Income Current Year779664InvestmentIncomeCurrentYear
Other Revenue Prior Year1113509OtherRevenuePriorYear
Other Revenue Current Year1647445OtherRevenueCurrentYear
Total Revenue Prior Year66944137TotalRevenuePriorYear
Total Revenue Current Year62844434TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year591148GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY484516GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year0BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year27144482SalariesEtcPriorYear
Salaries Etc Current Year28485621SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year677283TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY795153TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year2639604TotalFundrsngExpCurrentYear
Other Expense Prior Year26833342OtherExpensePriorYear
Other Expenses Current Year29157586OtherExpensesCurrentYear
Total Expenses Prior Year55246255TotalExpensesPriorYear
Total Expenses Current Year58922876TotalExpensesCurrentYear
Revenues Less Expenses Prior Year11697882RevenuesLessExpensesPriorYear
Revenues Less Expenses CY3921558RevenuesLessExpensesCY
Total Assets BOY289804352TotalAssetsBOY
Total Assets EOY305851550TotalAssetsEOY
Total Liabilities BOY13407819TotalLiabilitiesBOY
Total Liabilities EOY12293261TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY276396533NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY293558289NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionSEE SCHEDULE OMissionDescription
Significant New Program ServicesfalseSignificantNewProgramServices
Significant ChangefalseSignificantChange
Expense23700822Expense
Grants10800Grants
Revenue31947828Revenue
DescriptionMARINE LIFE EXHIBITION AND CARE - SEE SCHEDULE ODescription

Activity2 Activity2

FieldValueIRS element (for citing)
Expense8365500Expense
Grants15000Grants
Revenue1801223Revenue
DescriptionEDUCATION AND OUTREACH - SEE SCHEDULE ODescription

Activity3 Activity3

FieldValueIRS element (for citing)
Expense6130245Expense
Grants458716Grants
Revenue0Revenue
DescriptionCONSERVATION AND RESEARCH - SEE SCHEDULE ODescription
FieldValueIRS element (for citing)
Total Of Other Program Service Exp12376772TotalOfOtherProgramServiceExp
Total Of Other Program Service Grnt0TotalOfOtherProgramServiceGrnt
Total Of Other Program Service Rev0TotalOfOtherProgramServiceRev
Total Program Service Expense50573339TotalProgramServiceExpense
Described In501 C3trueDescribedIn501C3
Schedule B RequiredtrueScheduleBRequired
Political ActivitiesfalsePoliticalActivities
Lobbying ActivitiestrueLobbyingActivities
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArtfalseCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentstrueTermOrPermanentEndowments
Report Land Bldg EquiptrueReportLandBldgEquip
Report Invest Oth SecuritiestrueReportInvestOthSecurities
Report Prog Rel InvestfalseReportProgRelInvest
Report Other AssetsfalseReportOtherAssets
Report Other LiabilitiestrueReportOtherLiabilities
Report Fin48 FootnotetrueReportFin48Footnote
Independent Audit Financial StmtfalseIndependentAuditFinancialStmt
Consolidated Audit Financial StmttrueConsolidatedAuditFinancialStmt
SchoolfalseSchool
Foreign OfficefalseForeignOffice
Foreign ActivitiestrueForeignActivities
More Than5000 K To OrganizationstrueMoreThan5000KToOrganizations
More Than5000 K To IndividualsfalseMoreThan5000KToIndividuals
Professional FundraisingtrueProfessionalFundraising
Fundraising ActivitiestrueFundraisingActivities
GamingfalseGaming
HospitalfalseHospital
Grants To OrganizationstrueGrantsToOrganizations
Grants To IndividualstrueGrantsToIndividuals
Schedule J RequiredtrueScheduleJRequired
Tax Exempt BondsfalseTaxExemptBonds
Excess Benefit TransactionfalseExcessBenefitTransaction
Prior Excess Benefit TransactionfalsePriorExcessBenefitTransaction
Loan To Officer Or DQPtrueLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
Bsnss Rltnshp With OrganizationfalseBsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family MemberfalseBsnssRltnshpThruFamilyMember
Officer Entity With Bsnss RltnshpfalseOfficerEntityWithBsnssRltnshp
Deductible Non Cash ContributionstrueDeductibleNonCashContributions
Deductible Contributions Of ArttrueDeductibleContributionsOfArt
TerminatedfalseTerminated
Partial LiquidationfalsePartialLiquidation
Disregarded EntityfalseDisregardedEntity
Related EntitytrueRelatedEntity
Related Org Controlled EntitytrueRelatedOrgControlledEntity
Transaction Related EntitytrueTransactionRelatedEntity
Transfers To Exempt Non Chrtbl OrgfalseTransfersToExemptNonChrtblOrg
Activities Conducted PartnershipfalseActivitiesConductedPartnership
Schedule O RequiredtrueScheduleORequired
Number Forms Transmitted With1096246NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup WitholdingtrueComplianceWithBackupWitholding
Number Of Employees555NumberOfEmployees
Employment Tax Returns FiledtrueEmploymentTaxReturnsFiled
Unrelated Business IncometrueUnrelatedBusinessIncome
Form990-T FiledtrueForm990-TFiled
Foreign Financial AccounttrueForeignFinancialAccount
Name Of Foreign CountryCJNameOfForeignCountry
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTrans
Taxable Party NotificationfalseTaxablePartyNotification
Non Deductible ContributionsfalseNonDeductibleContributions
Quid Pro Quo ContributionstrueQuidProQuoContributions
Quid Pro Quo DisclosuretrueQuidProQuoDisclosure
Form8282 Property Disposed OffalseForm8282PropertyDisposedOf
Funds To Pay PremiumsfalseFundsToPayPremiums
Premiums PaidfalsePremiumsPaid
Form8899 FiledfalseForm8899Filed
Form1098 C FiledfalseForm1098CFiled
Indoor Tanning ServicesfalseIndoorTanningServices
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members17NbrVotingGoverningBodyMembers
Number Independent Voting Members16NumberIndependentVotingMembers
Family Or Business RelationshiptrueFamilyOrBusinessRelationship
Delegation Of Management DutiesfalseDelegationOfManagementDuties
Changes To Organizing DocsfalseChangesToOrganizingDocs
Material Diversion Or MisusefalseMaterialDiversionOrMisuse
Members Or StockholdersfalseMembersOrStockholders
Election Of Board MembersfalseElectionOfBoardMembers
Decisions Subject To ApprovalfalseDecisionsSubjectToApproval
Minutes Of Governing BodytrueMinutesOfGoverningBody
Minutes Of CommitteestrueMinutesOfCommittees
Officer Mailing AddressfalseOfficerMailingAddress
Local ChaptersfalseLocalChapters
Form990 Provided To Governing BodytrueForm990ProvidedToGoverningBody
Conflict Of Interest PolicytrueConflictOfInterestPolicy
Annual Disclosure Covered PersonstrueAnnualDisclosureCoveredPersons
Regular Monitoring EnforcementtrueRegularMonitoringEnforcement
Whistleblower PolicytrueWhistleblowerPolicy
Document Retention PolicytrueDocumentRetentionPolicy
Compensation Process CEOtrueCompensationProcessCEO
Compensation Process OthertrueCompensationProcessOther
Investment In Joint VenturefalseInvestmentInJointVenture
States Where Copy Of Return Is FiledCAStatesWhereCopyOfReturnIsFiled
Own WebsiteXOwnWebsite
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

FieldValueIRS element (for citing)
Name PersonEDWARD E PROHASKANamePerson
Telephone Number8316484800TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1886 CANNERY ROWAddressLine1
CityMONTEREYCity
StateCAState
ZIP Code93940ZIPCode
FieldValueIRS element (for citing)
Info In Schedule O Part VIIXInfoInScheduleOPartVII

Form990 Part VII Section A Form990PartVIISectionA (26 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorOfficerOfficerReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationKey EmployeeKeyEmployeeHighest Compensated EmployeeHighestCompensatedEmployee
Dr Peter S Bing MD
Chairman1.0XX000
Julie Packard
Executive Dir, Vice Chairman28.0XX232734040223
Susan Ford Dorsey
Trustee1.0X000
Stephen C Neal
Trustee1.0X000
Susan Orr
Trustee1.0X000
James E Canales
Trustee1.0X000
Margaret Caldwell
Trustee1.0X000
Gordon R Smith
Trustee1.0X000
Mark Wan
Trustee1.0X000
Pietro Parravano
Trustee1.0X000
Paul L Davies III
Trustee1.0X000
Michael Mantell
Trustee1.0X000
Caroline Getty
Trustee1.0X000
Connie Martinez
Trustee1.0X000
Chris Scholin
Trustee1.0X000
M R C Greenwood
Trustee1.0X000
Joan Lane
Trustee1.0X000
Edward E Prohaska
Chief Financial Officer40.0X217117030821
James Hekkers
Managing Director40.0X246085040461
Barbara Wright
Secretary1.0X000
Cristina Fekeci
Chief Development Officer40.0192730036794X
George Michael Sutton
VP Dir Ctr for Future Oceans40.0176877039764X
Don Hughes
VP Exhibitions40.0167563034205X
Cynthia Vernon
VP Educ Guest Research Prgm40.0150009028228X
Teresa Jeanine Merry
VP Human Resources40.0144669041018X
Edward Cassano
Director Conservation Outreach40.0186504033857X
FieldValueIRS element (for citing)
Total Reportable Comp From Org1714288TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs0TotalReportableCompFrmRltdOrgs
Total Other Compensation325371TotalOtherCompensation
Number Individuals GT100 K28NumberIndividualsGT100K
Formers ListedfalseFormersListed
Total Comp GT150 KtrueTotalCompGT150K
Compensation From Other SourcesfalseCompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
RUDOLPH AND SLETTEN INC
1600 SEAPORT BOULEVARD SUITE 350REDWOOD CITYCA94063Construction Service2599270
ENGINE COMPANY 1
451 PACIFIC AVESAN FRANCISCOCA94133Media and ad service2389669
FRANK M BOOTH INC
222 THIRD STREETMARYSVILLECA95901Construction service2511754
STOCKER AND ALLAIRE INC
21B MANDEVILLE COURTMONTEREYCA93940Construction service890197
Kreysler Associates
501 GREEN ISLAND ROADAMERICAN CANYONCA94503construction service1520440
FieldValueIRS element (for citing)
Number Of Contractors GT100 K36NumberOfContractorsGT100K
Membership Dues9146410MembershipDues
Related Organizations1500000RelatedOrganizations
Government Grants911753GovernmentGrants
All Other Contributions15042841AllOtherContributions
Noncash Contributions1343635NoncashContributions
Total Contributions26601004TotalContributions

Program Service Revenue ProgramServiceRevenue (4 entries)

DescriptionDescriptionBusiness CodeBusinessCodeTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncomeUnrelated Business RevenueUnrelatedBusinessRevenue
ADMISSION FEES6116003067072430670724
PRIVATE EVENT REVENUE71399086618277870787475
OTHER PROGRAM REVENUE90009918012231801223
FOOD SERVICE7223204781924751523040
FieldValueIRS element (for citing)
Total Program Service Revenue33816321TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column1748786TotalRevenueColumn
Exclusion$1,748,786ExclusionAmount

Income From Invest Bond Proceeds IncomeFromInvestBondProceeds

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Royalties Revenue RoyaltiesRevenue

FieldValueIRS element (for citing)
Total Revenue Column8776TotalRevenueColumn
Related Or Exempt Function Income8776RelatedOrExemptFunctionIncome

Gross Rents GrossRents

FieldValueIRS element (for citing)
Real2433350Real
Personal125000Personal

Less Rental Expenses LessRentalExpenses

FieldValueIRS element (for citing)
Real855844Real

Rental Income Or Loss RentalIncomeOrLoss

FieldValueIRS element (for citing)
Real1577506Real
Personal125000Personal

Net Rental Income Or Loss NetRentalIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column1702506TotalRevenueColumn

Gross Amount Sales Assets GrossAmountSalesAssets

FieldValueIRS element (for citing)
Securities25465749Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

FieldValueIRS element (for citing)
Securities26434871Securities

Gain Or Loss GainOrLoss

FieldValueIRS element (for citing)
Securities-969122Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column-969122TotalRevenueColumn
FieldValueIRS element (for citing)
Gross Income Fundraising Events29447GrossIncomeFundraisingEvents
Fundraising Direct Expenses17238FundraisingDirectExpenses

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

FieldValueIRS element (for citing)
Total Revenue Column12209TotalRevenueColumn
Exclusion$12,209ExclusionAmount

Net Income From Gaming NetIncomeFromGaming

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income Or Loss NetIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Other Revenue Misc OtherRevenueMisc (2 entries)

DescriptionDescriptionBusiness CodeBusinessCodeTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncome
MISCELLANEOUS900099170064170064
LOSS ON FIXED ASSET DISPOSAL900099-246110-246110
FieldValueIRS element (for citing)
Total Other Revenue-76046TotalOtherRevenue

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column62844434TotalRevenueColumn
Related Or Exempt Function Income33658536RelatedOrExemptFunctionIncome
Unrelated Business Revenue90515UnrelatedBusinessRevenue
Exclusion$1,760,995ExclusionAmount

Grants To Domestic Orgs GrantsToDomesticOrgs

FieldValueIRS element (for citing)
Total459516Total
Program Services459516ProgramServices

Grants To Domestic Individuals GrantsToDomesticIndividuals

FieldValueIRS element (for citing)
Total15000Total
Program Services15000ProgramServices

Foreign Grants ForeignGrants

FieldValueIRS element (for citing)
Total10000Total
Program Services10000ProgramServices

Benefits To Members BenefitsToMembers

FieldValueIRS element (for citing)
Total0Total

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total1036965Total
Management And General807441ManagementAndGeneral
Fundraising229524Fundraising

Comp Disqual Persons CompDisqualPersons

FieldValueIRS element (for citing)
Total0Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total20879068Total
Program Services18190425ProgramServices
Management And General2071780ManagementAndGeneral
Fundraising616863Fundraising

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total1773630Total
Program Services1555023ProgramServices
Management And General169250ManagementAndGeneral
Fundraising49357Fundraising

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total3209976Total
Program Services2663783ProgramServices
Management And General415426ManagementAndGeneral
Fundraising130767Fundraising

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total1585982Total
Program Services1354857ProgramServices
Management And General176302ManagementAndGeneral
Fundraising54823Fundraising

Fees For Services Management FeesForServicesManagement

FieldValueIRS element (for citing)
Total0Total

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total297705Total
Program Services237654ProgramServices
Management And General59819ManagementAndGeneral
Fundraising232Fundraising

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total196088Total
Management And General196088ManagementAndGeneral

Fees For Services Lobbying FeesForServicesLobbying

FieldValueIRS element (for citing)
Total122211Total
Program Services10255ProgramServices
Fundraising111956Fundraising

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total795153Total
Fundraising795153Fundraising

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

FieldValueIRS element (for citing)
Total149221Total
Management And General149221ManagementAndGeneral

Fees For Services Other FeesForServicesOther

FieldValueIRS element (for citing)
Total5868054Total
Program Services5030402ProgramServices
Management And General771962ManagementAndGeneral
Fundraising65690Fundraising

Advertising Advertising

FieldValueIRS element (for citing)
Total3456354Total
Program Services3443886ProgramServices
Management And General12468ManagementAndGeneral

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total5661291Total
Program Services4977372ProgramServices
Management And General400317ManagementAndGeneral
Fundraising283602Fundraising

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total301913Total
Program Services285056ProgramServices
Management And General13353ManagementAndGeneral
Fundraising3504Fundraising

Royalties Royalties

FieldValueIRS element (for citing)
Total0Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total1556061Total
Program Services1467438ProgramServices
Management And General86702ManagementAndGeneral
Fundraising1921Fundraising

Travel Travel

FieldValueIRS element (for citing)
Total1098809Total
Program Services929527ProgramServices
Management And General100801ManagementAndGeneral
Fundraising68481Fundraising

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

FieldValueIRS element (for citing)
Total0Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total142646Total
Program Services110796ProgramServices
Management And General27568ManagementAndGeneral
Fundraising4282Fundraising

Interest Interest

FieldValueIRS element (for citing)
Total48Total
Management And General48ManagementAndGeneral

Payments To Affiliates PaymentsToAffiliates

FieldValueIRS element (for citing)
Total0Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total8444645Total
Program Services8178228ProgramServices
Management And General258311ManagementAndGeneral
Fundraising8106Fundraising

Insurance Insurance

FieldValueIRS element (for citing)
Total414153Total
Program Services396537ProgramServices
Management And General17085ManagementAndGeneral
Fundraising531Fundraising

Other Expenses OtherExpenses (4 entries)

DescriptionDescriptionTotalTotalProgram ServicesProgramServicesFundraisingFundraisingManagement And GeneralManagementAndGeneral
MERCHANT FEES63972055297386747
DONATED GOODS74001159194612806520000
MISCELLANEOUS EXPENSES-128242727-44009
NONFUNDRAISING EVENT COST6993869938

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total58922876Total
Program Services50573339ProgramServices
Management And General5709933ManagementAndGeneral
Fundraising2639604Fundraising

Cash Non Interest Bearing CashNonInterestBearing

FieldValueIRS element (for citing)
BOY11741036BOY
EOY10881697EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

FieldValueIRS element (for citing)
BOY32665345BOY
EOY30988458EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY1288225BOY
EOY1247876EOY

Receivables From Officers Etc ReceivablesFromOfficersEtc

FieldValueIRS element (for citing)
BOY230000BOY
EOY230000EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY378440BOY
EOY445122EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis234047184LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec104715721LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY124469487BOY
EOY129331463EOY

Investments Other Securities InvestmentsOtherSecurities

FieldValueIRS element (for citing)
BOY118309013BOY
EOY131990844EOY

Other Assets Total OtherAssetsTotal

FieldValueIRS element (for citing)
BOY722806BOY
EOY736090EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY289804352BOY
EOY305851550EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY5758090BOY
EOY5705108EOY

Grants Payable GrantsPayable

FieldValueIRS element (for citing)
BOY57500BOY
EOY20000EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY7285667BOY
EOY6272162EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY306562BOY
EOY295991EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY13407819BOY
EOY12293261EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY224095263BOY
EOY245712734EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY39219630BOY
EOY34708800EOY

Permanently Restricted Net Assets PermanentlyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY13081640BOY
EOY13136755EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY276396533BOY
EOY293558289EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY289804352BOY
EOY305851550EOY
FieldValueIRS element (for citing)
Info In Schedule O Part XIXInfoInScheduleOPartXI
Reconcilation Revenue Expenses3921558ReconcilationRevenueExpenses
Reconcilation Other Changes13240198ReconcilationOtherChanges
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or ReviewfalseAccountantCompileOrReview
FS AuditedtrueFSAudited
Audit CommitteetrueAuditCommittee
Financial Statement ConsolidatedXFinancialStatementConsolidated
Federal Grant Audit RequiredtrueFederalGrantAuditRequired
Federal Grant Audit PerformedtrueFederalGrantAuditPerformed

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Publicly Supported Org509a2XPubliclySupportedOrg509a2

Gifts Grants Contrib Received509 GiftsGrantsContribReceived509

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years16320351CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years49074566CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years31383828CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year29244577CurrentTaxYearMinus1Year
Current Tax Year26601004CurrentTaxYear
Total152624326Total

Gross Receipts From Admissions GrossReceiptsFromAdmissions

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years26707144CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years30981649CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years30564881CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year35048913CurrentTaxYearMinus1Year
Current Tax Year33755253CurrentTaxYear
Total157057840Total

Total509 Total509

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years43027495CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years80056215CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years61948709CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year64293490CurrentTaxYearMinus1Year
Current Tax Year60356257CurrentTaxYear
Total309682166Total

Amts Recd From Disqual Persons AmtsRecdFromDisqualPersons

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years2089923CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years31599703CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years7156080CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year7010760CurrentTaxYearMinus1Year
Current Tax Year1266744CurrentTaxYear
Total49123210Total

Amts From Subst Contributors AmtsFromSubstContributors

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years0CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years0CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years0CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year0CurrentTaxYearMinus1Year
Current Tax Year0CurrentTaxYear
Total0Total

Support From DQ Ps Etc SupportFromDQPsEtc

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years2089923CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years31599703CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years7156080CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year7010760CurrentTaxYearMinus1Year
Current Tax Year1266744CurrentTaxYear
Total49123210Total
FieldValueIRS element (for citing)
Public Support Total509260558956PublicSupportTotal509

Gross Investment Income509 GrossInvestmentIncome509

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years4952212CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years5204656CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years4621089CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year4410388CurrentTaxYearMinus1Year
Current Tax Year4190912CurrentTaxYear
Total23379257Total

Investment Income And UBTI InvestmentIncomeAndUBTI

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years4952212CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years5204656CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years4621089CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year4410388CurrentTaxYearMinus1Year
Current Tax Year4190912CurrentTaxYear
Total23379257Total

Net Income From Other UBI NetIncomeFromOtherUBI

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years0CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years0CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years0CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year0CurrentTaxYearMinus1Year
Current Tax Year0CurrentTaxYear
Total0Total

Other Income509 OtherIncome509

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years95673CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years34748CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years130145CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year81975CurrentTaxYearMinus1Year
Current Tax Year170064CurrentTaxYear
Total512605Total

Total Support Total TotalSupportTotal

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years48075380CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years85295619CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years66699943CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year68785853CurrentTaxYearMinus1Year
Current Tax Year64717233CurrentTaxYear
Total333574028Total
FieldValueIRS element (for citing)
Public Support Percentage5090.78111PublicSupportPercentage509
Prior Year Support Percentage0.75407PriorYearSupportPercentage
Investment Income Percentage0.07009InvestmentIncomePercentage
Prior Yr Invest Income Percentage0.08303PriorYrInvestIncomePercentage
Thirty Three Percnt Tests CY509XThirtyThreePercntTestsCY509
General ExplanationIn 2010, the majority of other income was earned from contract work relating to (1) research for the federal government on the Gulf of Mexico oil spill and (2) research on sustainable fisheries related to the Seafood Watch program.GeneralExplanation

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

FieldValueIRS element (for citing)
Contributor NumberRESTRICTEDContributorNumber

Contributor Name Business ContributorNameBusiness

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor Address US ContributorAddressUS

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Aggregate ContributionsRESTRICTEDAggregateContributions

Schedule C IRS990ScheduleC

Total Grassroots Lobbying TotalGrassrootsLobbying

FieldValueIRS element (for citing)
Filing Organizations Totals11346FilingOrganizationsTotals

Total Direct Lobbying TotalDirectLobbying

FieldValueIRS element (for citing)
Filing Organizations Totals140718FilingOrganizationsTotals

Total Lobbying Expenditures TotalLobbyingExpenditures

FieldValueIRS element (for citing)
Filing Organizations Totals152064FilingOrganizationsTotals

Other Exempt Purpose Expenditures OtherExemptPurposeExpenditures

FieldValueIRS element (for citing)
Filing Organizations Totals58774910FilingOrganizationsTotals

Total Exempt Purpose Expenditures TotalExemptPurposeExpenditures

FieldValueIRS element (for citing)
Filing Organizations Totals58926974FilingOrganizationsTotals

Lobbying Nontaxable LobbyingNontaxableAmount

FieldValueIRS element (for citing)
Filing Organizations Totals1000000FilingOrganizationsTotals

Grassroots Nontaxable GrassrootsNontaxableAmount

FieldValueIRS element (for citing)
Filing Organizations Totals250000FilingOrganizationsTotals
FieldValueIRS element (for citing)
Tot Lobbying Grassroot Minus Non TxTotLobbyingGrassrootMinusNonTx
Tot Lobby Expend Mns Lobbying NontxTotLobbyExpendMnsLobbyingNontx
Form4720 FiledtrueForm4720Filed

Lobbying Nontaxable Amount2 LobbyingNontaxableAmount2

FieldValueIRS element (for citing)
Current Year Minus31000000CurrentYearMinus3
Current Year Minus21000000CurrentYearMinus2
Current Year Minus11000000CurrentYearMinus1
Current Year1000000CurrentYear
Total4000000Total
FieldValueIRS element (for citing)
Lobbying Ceiling$6,000,000LobbyingCeilingAmount

Total Lobbying Expenditures2 TotalLobbyingExpenditures2

FieldValueIRS element (for citing)
Current Year Minus324140CurrentYearMinus3
Current Year Minus2132859CurrentYearMinus2
Current Year Minus1142964CurrentYearMinus1
Current Year152064CurrentYear
Total452027Total

Grassroots Nontaxable Amount2 GrassrootsNontaxableAmount2

FieldValueIRS element (for citing)
Current Year Minus3250000CurrentYearMinus3
Current Year Minus2250000CurrentYearMinus2
Current Year Minus1250000CurrentYearMinus1
Current Year250000CurrentYear
Total1000000Total
FieldValueIRS element (for citing)
Grassroots Ceiling$1,500,000GrassrootsCeilingAmount

Grassroots Lobbying Expenditures GrassrootsLobbyingExpenditures

FieldValueIRS element (for citing)
Current Year Minus33856CurrentYearMinus3
Current Year Minus215585CurrentYearMinus2
Current Year Minus14660CurrentYearMinus1
Current Year11346CurrentYear
Total35447Total

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmtsArtPublicExhibitionAmts
Held Works Of Art AmtsHeldWorksOfArtAmts

Current Year CurrentYear

FieldValueIRS element (for citing)
Beginning Of Year Balance75328843BeginningOfYearBalance
Contributions1018399Contributions
Investment Earnings Or Losses1550640InvestmentEarningsOrLosses
Other Expenditures463374OtherExpenditures
End Of Year Balance77434508EndOfYearBalance

Current Year Minus1 Year CurrentYearMinus1Year

FieldValueIRS element (for citing)
Beginning Of Year Balance74637452BeginningOfYearBalance
Contributions165475Contributions
Investment Earnings Or Losses902723InvestmentEarningsOrLosses
Other Expenditures376807OtherExpenditures
End Of Year Balance75328843EndOfYearBalance

Current Year Minus2 Years CurrentYearMinus2Years

FieldValueIRS element (for citing)
Beginning Of Year Balance65871281BeginningOfYearBalance
Contributions8766171Contributions
End Of Year Balance74637452EndOfYearBalance
FieldValueIRS element (for citing)
Board Designated EOY Balance0.80430BoardDesignatedEOYBalance
Permanent Endowment EOY Balance0.19570PermanentEndowmentEOYBalance
Endowments Held By Unrelated OrgsfalseEndowmentsHeldByUnrelatedOrgs
Endowments Held By Related OrgsfalseEndowmentsHeldByRelatedOrgs

Land Land

FieldValueIRS element (for citing)
Other Cost Or Other Basis10083878OtherCostOrOtherBasis
Book Value10083878BookValue

Buildings Buildings

FieldValueIRS element (for citing)
Other Cost Or Other Basis142829239OtherCostOrOtherBasis
Depreciation61742328Depreciation
Book Value81086911BookValue

Leasehold Improvements LeaseholdImprovements

FieldValueIRS element (for citing)
Other Cost Or Other Basis756385OtherCostOrOtherBasis
Depreciation731255Depreciation
Book Value25130BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Other Cost Or Other Basis25470215OtherCostOrOtherBasis
Depreciation15621501Depreciation
Book Value9848714BookValue

Other Land Buildings OtherLandBuildings

FieldValueIRS element (for citing)
Other Cost Or Other Basis54907467OtherCostOrOtherBasis
Depreciation26620637Depreciation
Book Value28286830BookValue
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings129331463TotalOfBookValueLandBuildings
Financial DerivativesFinancialDerivatives
Closely Held Equity InterestsCloselyHeldEquityInterests

Other Securities OtherSecurities (7 entries)

DescriptionDescriptionBook ValueBookValueMethod Of ValuationMethodOfValuation
MULTISTRATEGY COMMODITY FUND85184516F
HEDGE EQUITY FUNDS17006083F
MULTISTRATEGY COMMODITY FUND4807780F
PRIVATE CAPITAL FUNDS764669F
MULTISTRATEGY FIXED INC FUND16259508F
COMMONFUND - NON MARKETABLE7954134F
MONEY MARKET14154F
FieldValueIRS element (for citing)
Total Of Book Value Securities131990844TotalOfBookValueSecurities
Federal Income Tax Liability0FederalIncomeTaxLiability

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
DescriptionGIFT ANNUITY PAYMENT LIABILITYDescription
Amount$295,991Amount
FieldValueIRS element (for citing)
Total Of Amounts295991TotalOfAmounts

Form990 Schedule D Part XIV Form990ScheduleDPartXIV

FieldValueIRS element (for citing)
IdentifierForm 990, Schedule D, Part V, Line 4Identifier
ExplanationThe earnings of the Aquarium's endowment funds support education and conservation programs and the mission of the Aquarium. Form 990, Schedule D, Part X, line 2: ASC 740-10-25, Accounting for Uncertainty in Income Taxes, clarifies the accounting for uncertainty in income taxes recognized in an entity's consolidated financial statements and provides guidance on the recognition, de-recognition and measurement of benefits related to an entity's uncertain tax positions, if any. The Aquarium adopted ASC 740-10-25 on January 1, 2009 and the adoption of this standard had no material effect on the Aquariums consolidated financial statements as of January 1, 2009 or at December 31, 2009 and 2010. As such, the Aquarium does not have a deferred tax asset on the Statement of Financial Position and there have been no related tax penalties or interest, which would be classified as tax expense in the consolidated statements of activities and changes in net assets. The Aquarium is subject to income taxes in the U.S. and California on unrelated business income. The Aquariums federal returns since December 31, 1995 remain subject to the federal statute of limitations. The Aquariums California returns since December 31, 2001 remain subject to the California statute of limitations. The Aquarium does not anticipate that there will be any material changes in its unrecognized tax positions over the next 12 months.Explanation

Schedule F IRS990ScheduleF

FieldValueIRS element (for citing)
Grant Records MaintainedtrueGrantRecordsMaintained

Accts Actvs Out US Table AcctsActvsOutUSTable (7 entries)

RegionRegionNumber Of OfficesNumberOfOfficesNumber Of EmployeesNumberOfEmployeesType Of Activities ConductedTypeOfActivitiesConductedSpecific Services ProvidedSpecificServicesProvidedTotal ExpendituresTotalExpenditures
East Asia and the Pacific00Program Servicessee part V17014
Europe (Including Iceland and Greenland)00Program ServicesSustainable Seafood13564
South America00GrantmakingPenguin Acquistion10000
Middle East and North Africa00Program Servicessee part V2083
North America00Program ServicesAnimal Collecting33222
North America00Program ServicesSustainable Seafood8720
North America00Program ServicesGraphic design review510
FieldValueIRS element (for citing)
Subtotal Number Of Offices0SubtotalNumberOfOffices
Subtotal Number Of Employees0SubtotalNumberOfEmployees
Total Number Of Offices0TotalNumberOfOffices
Total Number Of Employees0TotalNumberOfEmployees
Subtotal Amount Spent85113SubtotalAmountSpent
Total Amount Spent85113TotalAmountSpent

Grants To Orgs Outside US GrantsToOrgsOutsideUS

FieldValueIRS element (for citing)
RegionSouth AmericaRegion
Purpose Of GrantPenguin acquisitionPurposeOfGrant
Amount Of Cash Grant10000AmountOfCashGrant
Manner Of Cash DisbursementwireMannerOfCashDisbursement
FieldValueIRS element (for citing)
Transfer To Foreign CorpfalseTransferToForeignCorp
Interest In Foreign TrustfalseInterestInForeignTrust
Own Foreign CorpfalseOwnForeignCorp
Passive Foreign Invest CofalsePassiveForeignInvestCo
Foreign PartnershipfalseForeignPartnership
Boycott CountriestrueBoycottCountries

Form990 Schedule F Part V Form990ScheduleFPartV (3 entries)

IdentifierIdentifierExplanationExplanation
Form 990, Schedule F, Part I, Line 2:The Aquarium requires potential grant recipients to submit formal applications which are reviewed by the program manager and Director of Finance for consistency with the Aquarium's mission and compliance with the annual budget. Furthermore, the Aquarium requires a written report from the grantee providing detail about how funds were used to accomplish the grant objectives. Reports are reviewed by the program manager as well as the Director of Finance for compliance with grant conditions.
Form 990, Schedule F, Part I, Line 3:Expenditures for senior staff travel to Japan and Dubai to tour public aquariums to learn of best practices for the purpose of fulfilling the Aquarium's mission of ocean conservation through the operation of a public aquarium.
form 990, Schedule F, Part IV, LIne 6:Senior Staff traveled to Dubai to tour public aquariums to learn of best practices for the purpose of fulfilling the Aquarium's mission of ocean conservation through the operation of a public aquarium.

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Mail SolicitationsXMailSolicitations
Email SolicitationsXEmailSolicitations
Phone SolicitationsXPhoneSolicitations
In Person SolicitationsXInPersonSolicitations
Solicitation Of Non Govt GrantsXSolicitationOfNonGovtGrants
Solicitation Of Govt GrantsXSolicitationOfGovtGrants
Special Fundraising EventsXSpecialFundraisingEvents
Agreement Ref FundraisingtrueAgreementRefFundraising

Fundraiser Activity Information FundraiserActivityInformation (4 entries)

Name Of IndividualNameOfIndividualActivityActivityFundraiser Control Of FundsFundraiserControlOfFundsGross ReceiptsGrossReceiptsAmount Retained By ContractorAmountRetainedByContractorNet To OrganizationNetToOrganization
SDA TeleservicesTelephone Outreachfalse1437727762866144
Charles FeldsteinGift Consultingfalse132000
Conservation Strategy GroupGift Consultingfalse24000
Harris Connect Group HoldingTelemarketfalse1408320545844862476
FieldValueIRS element (for citing)
Total Gross Receipts1552092TotalGrossReceipts
Total Retained By Contractors779472TotalRetainedByContractors
Total Net To Organization928620TotalNetToOrganization
Licensed StatesCALicensedStates

Events Information EventsInformation

FieldValueIRS element (for citing)
Name Of Event1Halloween NightNameOfEvent1
Gross Receipts Event129447GrossReceiptsEvent1
Gross Revenue Event129447GrossRevenueEvent1
Food And Beverage Event18795FoodAndBeverageEvent1
Entertainment Event11855EntertainmentEvent1
Other Direct Expenses Event16588OtherDirectExpensesEvent1
Total Number Of Other Events0TotalNumberOfOtherEvents
Gross Receipts Total29447GrossReceiptsTotal
Gross Revenue Total Events29447GrossRevenueTotalEvents
Food And Beverage Total Events8795FoodAndBeverageTotalEvents
Entertainment Total Events1855EntertainmentTotalEvents
Other Direct Expenses Total Events6588OtherDirectExpensesTotalEvents
Direct Expense Summary Events17238DirectExpenseSummaryEvents
Net Income Summary12209NetIncomeSummary

Form990 Schedule G Part IV Form990ScheduleGPartIV

FieldValueIRS element (for citing)
IdentifierPart I Line 2bIdentifier
ExplanationInvoices from fundraisers are reviewed to determine if a component of the fees paid are for a reimbursement of expenses. Of the $779,472 reported in part 2b, $2,614 was for reimbursement of expenses.Explanation

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Records MaintainedtrueRecordsMaintained

Recipient Table RecipientTable (9 entries)

Address Line1AddressUS/AddressLine1CityAddressUS/CityStateAddressUS/StateZIP CodeAddressUS/ZIPCodeEIN Of RecipientEINOfRecipientIRC SectionIRCSectionAmount Of Cash GrantAmountOfCashGrantPurpose Of GrantPurposeOfGrant
AZA Executive Office
8403 Colesville RdSilver SpringsMD20910550526930501(c)(3)10000savoring sustainable seafood event
California State University Long Beach
6300 State Univ Dr 332Long BeachCA9081595610669411542306White Shark Research
Environmental Media Association
5979 W Third StLos AngelesCA90036954268867501(c)(3)10000Environmental Media awards sponsorship
Stanford University
Oceanview BlvdPacific GroveCA93950941156365501(c)(3)186351white shark research
Spitfire Strategies
1800 M ST NW 200 NorthWashingtonDC200368105610165100Boston Seafood Show Sponsorship
Marine Conservation Institute
2809 S Mission Rd Ste GFallbrookCA92028208328051501(c)(3)10000Intl White Shark Symposium
American Culinary Education
180 Center Place WaySt AugustineFL32095382172192501(c)(3)150002010 Film Festival Sponsor.
UC Santa Cruz
1156 High Street EMS bldgSanta CruzCA9506494153956311518000Manta research and tags
University of Hawaii
2777 Kalakaua AvenueHonoluluHI96815996000354115125298research of white sharks and mantas
FieldValueIRS element (for citing)
Total Nbr Of501 C3 And Govt Grants8TotalNbrOf501C3AndGovtGrants
Total Nbr Of Other Organizations1TotalNbrOfOtherOrganizations

Form990 Schedule I Part III Form990ScheduleIPartIII

FieldValueIRS element (for citing)
Type Of GrantScholarshipsTypeOfGrant
Number Of Recipients15NumberOfRecipients
Amount Of Cash Grant15000AmountOfCashGrant

Form990 Schedule I Part IV Form990ScheduleIPartIV

FieldValueIRS element (for citing)
IdentifierForm 990, Schedule I, Part I, Line 2:Identifier
ExplanationThe Aquarium requires potential grant recipients to submit formal applications which are reviewed by the program manager and director of finance for consistency with the Aquarium's mission and compliance with the annual budget. Furthermore, the Aquarium requires a written report from the grantee providing detail about how funds were used to accomplish the grant objectives. Reports are reviewed by the program manager as well as the director of finance for compliance with grant conditions.Explanation

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelXFirstClassOrCharterTravel
Housing Allowance Or ResidenceXHousingAllowanceOrResidence
Club Dues Or FeesXClubDuesOrFees
Written Policy Re T And E ExpensestrueWrittenPolicyReTAndEExpenses
Substantiation RequiredtrueSubstantiationRequired
Compensation CommitteeXCompensationCommittee
Independent ConsultantXIndependentConsultant
Written Employment ContractXWrittenEmploymentContract
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance PaymenttrueSeverancePayment
Supplemental Nonqual Retire PlanfalseSupplementalNonqualRetirePlan
Equity Based Comp ArrangementfalseEquityBasedCompArrangement
Comp Based On Revenue Of Filing OrgfalseCompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related OrgsfalseCompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing OrgfalseCompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate OrgsfalseCompBasedNetEarningsRelateOrgs
Any Non Fixed PaymentsfalseAnyNonFixedPayments
Initial Contract ExceptionfalseInitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII (9 entries)

Base Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
Julie Packard
231379039509600235960166270272957000
Edward E Prohaska
21556607900761021824089970247938000
James Hekkers
2405890790047060245000159610286546000
Cristina Fekeci
1905300790014100197460170480229524000
George Michael Sutton
175758079003290181550216090216641000
Don Hughes
1651660790016070171940170110201768000
Cynthia Vernon
1480160790012030150910131370178237000
Teresa Jeanine Merry
143435079004440153570256610185687000
Edward Cassano
98805000876990102870235700220361000

Form990 Schedule J Part III Form990ScheduleJPartIII

FieldValueIRS element (for citing)
IdentifierForm 990, Schedule J, Part I, Line 1a:Identifier
ExplanationTax Gross-Up Payments: The Aquarium issues cell phone and other personal digital assistants to certain employees for business purposes. To comply with IRS regulations, employees received a tax gross-up payment to cover taxes associated with personal usage as a fringe benefit. All gross-up payments were treated as taxable income in employees' form W-2 and included in income reported on schedule J, Part II, column B (III). First Class travel: First Class travel was approved by the CFO for George Michael Sutton to facilitate the timing between two meetings on the West coast and Washington D.C. Any first class travel needs to have a valid business reason, must be approved in advance by the CFO, and is never funded by government funds. Housing allowance or residence for personal use: George Michael Sutton receives a housing allowance pursuant to his employment as approved by the Executive Compensation Committee. All payments were treated as taxable income in employees Form W-2 and included in income reported on Schedule J, Part II, Column B (iii). Health club dues: As part of the Aquarium's wellness program, all employees (including the listed employees in Part VII, Section A) are eligible to receive a monthly reimbursement of $25 for health club dues if the employee meets the program goals. All payments were treated as taxable income in employees Form W-2 and included in income reported on Schedule J, Part II, Column B (iii).Explanation

Schedule L IRS990ScheduleL

Loan Table LoanTable

FieldValueIRS element (for citing)
Name PersonMichael SuttonNamePerson
Purpose Of LoanHousing AssistancePurposeOfLoan
Loan From OrganizationXLoanFromOrganization
Original Principal$230,000OriginalPrincipalAmount
Balance Due230000BalanceDue
DefaultfalseDefault
Approved By BoardtrueApprovedByBoard
Written AgreementtrueWrittenAgreement
FieldValueIRS element (for citing)
Total Balance Due230000TotalBalanceDue

Form990 Schedule L Part IV Form990ScheduleLPartIV

Name Of Interested Person NameOfInterestedPerson

FieldValueIRS element (for citing)
Name PersonLEON E PANETTANamePerson
FieldValueIRS element (for citing)
RelationshipCOMMON TRUSTEERelationship
Description Of TransactionINSURANCEDescriptionOfTransaction

Schedule M IRS990ScheduleM

Works Of Art WorksOfArt

FieldValueIRS element (for citing)
Non Cash CheckboxXNonCashCheckbox
Number Of Contributions1NumberOfContributions
Noncash Contribs Rptd F99082250NoncashContribsRptdF990
Method Of Determining RevenuesOpinion of expertMethodOfDeterminingRevenues
FieldValueIRS element (for citing)
Art Historical TreasuresArtHistoricalTreasures
Art Fractional InterestArtFractionalInterest
Books And PublicationsBooksAndPublications
Clothing And Household GoodsClothingAndHouseholdGoods
Cars And Other VehiclesCarsAndOtherVehicles
Boats And PlanesBoatsAndPlanes
Intellectual PropertyIntellectualProperty

Securities Publicly Traded SecuritiesPubliclyTraded

FieldValueIRS element (for citing)
Non Cash CheckboxXNonCashCheckbox
Number Of Contributions37NumberOfContributions
Noncash Contribs Rptd F990871328NoncashContribsRptdF990
Method Of Determining RevenuesCost/Selling PriceMethodOfDeterminingRevenues
FieldValueIRS element (for citing)
Securities Closely Held StockSecuritiesCloselyHeldStock
Securities Prtnrshp Trust IntrstsSecuritiesPrtnrshpTrustIntrsts
Securities MiscellaneousSecuritiesMiscellaneous
Qualified Contrib Hist StructQualifiedContribHistStruct
Qualified Contrib OtherQualifiedContribOther
Real Estate ResidentialRealEstateResidential
Real Estate CommercialRealEstateCommercial
Real Estate OtherRealEstateOther
CollectiblesCollectibles

Food Inventory FoodInventory

FieldValueIRS element (for citing)
Non Cash CheckboxXNonCashCheckbox
Number Of Contributions17NumberOfContributions
Noncash Contribs Rptd F99034612NoncashContribsRptdF990
Method Of Determining RevenuesOpinions of ExpertsMethodOfDeterminingRevenues
FieldValueIRS element (for citing)
Drugs And Medical SuppliesDrugsAndMedicalSupplies
TaxidermyTaxidermy
Historical ArtifactsHistoricalArtifacts
Scientific SpecimensScientificSpecimens
Archaeological ArtifactsArchaeologicalArtifacts

Other Non Cash Contributions Table OtherNonCashContributionsTable (2 entries)

Non Cash CheckboxNonCashCheckboxDescriptionDescriptionNumber Of ContributionsNumberOfContributionsNoncash Contribs Rptd F990NoncashContribsRptdF990Method Of Determining RevenuesMethodOfDeterminingRevenues
XMiscellaneous536107Cost/Selling Price
XAdvertising21319338Cost/Selling Price
FieldValueIRS element (for citing)
Any Property That Must Be HeldfalseAnyPropertyThatMustBeHeld
Review Process Unusual NC GiftstrueReviewProcessUnusualNCGifts
Third Parties UsedtrueThirdPartiesUsed

Form990 Schedule M Part II Form990ScheduleMPartII

FieldValueIRS element (for citing)
IdentifierForm 990, Schedule M, Line 32:Identifier
ExplanationThe Aquarium uses investment brokers to accept and liquidate gifts in the form of securities. Form 990, Schedule M, Line 33: The Aquarium collected an additional 167 contributions of food, wine, kitchen equipment, and advertising reported as part of program service revenue on form 990, Part VIII, Line 2C.Explanation

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (6 entries)

IdentifierIdentifierExplanationExplanationReturn ReferenceReturnReference
Form 990, Part I, line 1 and Form 990, Part III, line 1The Mission of the Monterey Bay Aquarium is to inspire conservation of the oceans. The last quarter century has brought unprecedented and disturbing changes in the health of the marine environment worldwide, from the collapse of fisheries to the rise of ocean dead zones. In response, The Monterey Bay Aquarium has grown more resolute in its commitment to ensure a healthy future for our oceans. The breadth and scope of our programs continue to grow to address today's critical challenges: mismanagement of fisheries, destruction of coastal habitats and the increasingly urgent threat of global climate change. During 2010, we rose to that challenge by working to reach new audiences through our live exhibits, education programs and conservation initiatives. Form 990 Part III Line 4a Marine Life Exhibition and Care Marine life exhibition and care costs of $23,700,822 include the cost of operating and maintaining the Aquarium's living exhibit galleries. Live animals and compelling exhibits are the most powerful tools we have to inspire visitors to connect with ocean life - a connection that can lead them to act in the spirit of ocean conservation. We continued to foster that engagement in 2010 when we introduced cute and compelling animals throughout the Aquarium, and especially when we opened a special exhibition with an important message. In February 2010 we introduced Kit, a charming 11-week-old sea otter pup, who went on exhibit along with adult companion and regular exhibit animal Mae. Kit was the youngest sea otter to ever go on exhibit and became an instant visitor favorite. We documented Kit's trials and successes growing up in a six-part series of multimedia stories we sent exclusively to Aquarium members first, then to others on our general email distribution lists. The series shared Kit's progress, as well as the incredible behind-the-scenes work of our Sea Otter Research and Care (SORAC) program, which rescues and rehabilitates stranded pups and injured adults with the primary goal of releasing them back to the wild. SORAC program expenses are part of Conservation and Research described in Line 4c. In July 2010 we introduced a 16-week-old rescued pup known only to us as "502" - the number SORAC staff assigned her upon admittance into the program. A rescued animal's ID represents the number of stranded sea otters brought into the program to date. We placed 502 on exhibit with adult sea otter companion, Joy. 502 was Joy's 12th pup, but only the second pup ever to be raised in a public setting. Eventually we placed 502 with the Georgia Aquarium as her new permanent home. As part of the SORAC program, Joy and other adult female otters usually raise pups or are companions for juvenile or adult otters behind-the-scenes that are eventually released to the wild. In late March 2010 we opened a new special exhibition, "Hot Pink Flamingos: Stories of Hope in a Changing Sea" that explores the effects of climate change through the lives of remarkable ocean wildlife, and shares stories of hope involving people and communities that are engaged in tackling climate change - and making a difference. Climate change is a challenging topic to discuss in general, and most discussion has been about its effect on land. But the devastating effects on the oceans from this growing threat are too important for us not to share our concerns with visitors. Inside "Hot Pink Flamingos" visitors wind through four live animal galleries exploring the different ways that climate change is affecting ocean animals. Several striking species - including scarlet and white ibis, Chilean flamingos, cattle egrets and Magellanic penguins - have never before been on exhibit at the Aquarium. Alongside live animal exhibits are videos and interactive stations that address how energy use from fossil fuels creates carbon pollution, and the many impacts carbon pollution has on the oceans: from rising sea levels and melting polar ice, to ocean acidification, warming waters and disappearing food sources. Visitors are also invited to explore how they can join with the Aquarium and people around the world in taking small but significant steps to address the climate crisis and protect ocean wildlife. In summer we finished our new Animal Research and Care Center, or the ARCC, with the primary purpose of housing some of our open-ocean animals, such as sea turtles, yellowfin and bluefin tuna, pelagic rays and scalloped hammerhead sharks, during the renovation of the Outer Bay galleries which reopen in 2011 as The Open Sea galleries. The offsite center, which isn't open to the public, contains three huge holding tanks, a food preparation room and an animal health lab, and is as "green" as possible, from water use to energy needs. In late August 2010 we began the 11-month process of creating The Open Sea galleries to share tales of epic animal migrations across the Pacific through impressive live exhibits and multimedia experiences that connect visitors with tiny plankton, sharks, fishes, sea turtles and sea birds. The Open Sea galleries preserve past highlights from the Outer Bay galleries, including mesmerizing jelly exhibits and the million-gallon exhibit of open-ocean life. New features include a seabird exhibit with tufted puffins, an interactive plankton magnifier and a virtual jelly swarm. Form 990 Part III Line 4b Education and Outreach Education and Outreach costs of $8,365,500 include the cost of education programs for both teachers and students, Aquarium Adventure programs to deepen guest experiences, and the Cooking for Solutions event that promotes sustainable seafood practices. In 2010 some of our important education and outreach programs matured and expanded their reach. Through our first 26 years, our educators have connected nearly 2 million schoolchildren with marine life in ways that can't be duplicated in a school classroom. We offer five different programs, from the Splash Zone-based bilingual lessons for Head Start preschoolers, to flexibly structured Home School Days. We hosted, free of charge, more than 76,000 students in these programs in 2010. One of our comprehensive education programs, the Watsonville Area Teens Conserving Habitats (WATCH) program, continued to have significant impacts in the predominantly Hispanic farmworker community. The collaboration at Pajaro Valley High School teaches students about their local environment, conservation research methods and community outreach. In 2010 we expanded the program to include students from nearby Watsonville High School. Once again, WATCH students who graduated from high school received a total of $15,000 in college scholarships from the Aquarium. We reached out to teachers, too, with workshops and week-long institutes throughout the year to give them effective new tools to teach students about marine science and ocean conservation. Many of the educators told us that these programs renew their commitment to teaching, or spark a new interest in marine science. We further reached thousands of visitors through customized Aquarium Adventures programs, ranging from behind-the-scenes tours and overnight sleepovers, to sailing and scuba adventures. These help forge deeper connections to our mission with our guests. As part of our climate change outreach, we produced a clever yet compelling video called "Change for the Oceans." The short animated video, produced by Free Range Studios, shares the message that while animals can't adapt quickly to a changing environment, humans can. "Change for the Oceans" lives on our website and asks viewers to commit to a change that may seem small on an individual basis, but can make a big difference collectively, such as biking or walking instead of driving a car, carrying reusable bags and bottles and eating local food in season.
The video is narrated by John Cleese who carries a reusable bag and todate has refused 3,982 plastic water bottles. John also tips his hat to the National Oceanic and Atmospheric Administration, which supported the production of the video and the production of the website page where the video lives. In 2010 we shared conservation messages in some different ways. We were proud to be the presenting sponsor for Monterey's first BLUE Ocean Film Festival & Conservation Summit in August. Since its debut a year earlier, BLUE has been recognized for bringing together the world's greatest collection of ocean films, esteemed filmmakers and marine experts. It is also the first festival to combine an international ocean film competition, a professional underwater filmmakers' and photographers' conference, and high-profile ocean conservation presentations, along with educational and entertainment activities for ticket-holders - including Aquarium members - and the community. Our Cooking for Solutions four day event, which includes the Sustainable Seafood Institute, drew over 11,000 participants with the help of 18 culinary celebrities including Suzanne Goin, Rick Bayless, and Guy Fieri. Form 990 Part III Line 4c Conservation and Research Conservation and Research costs of $6,130,245 represent expenses for animal research, the Center for the Future of the Oceans advocacy group, and Seafood Watch programs. Thanks to the ongoing conservation research partnerships which the Aquarium is a part of, today we better understand sea otters, white sharks and tuna - species that play key roles in the ocean's delicate balance and that face serious threats in the wild. Our researchers have devoted years to studying these charismatic animals. Like a giant puzzle, we are slowly adding pieces, and the big picture is beginning to emerge. Our 26 years of work with California's threatened sea otters continued to generate new insights into the slow recovery of the population, from our field documentation of sea otter behavior to the progress of our veterinary team in identifying and treating parasites and diseases that are affecting many sea otters in prime breeding age. Assessing the risk factors is the key to long term recovery of California sea otters and is the focus of our program for the next three to five years. In 2010 our researchers continued to work with an extended team of biologists studying the sea otter population off Big Sur. The team is comparing the health and reproduction rate of Big Sur sea otters - at the heart of the animals' range - with those found in Monterey Bay and other areas closer to urban and agricultural centers. The Aquarium is the only facility in California equipped to care for and rehabilitate stranded sea otters through our Sea Otter Research and Conservation (SORAC) program - over 500 to date. In 2010, two adult female sea otters previously reared as stranded pups by surrogate mothers at the Aquarium each gave birth in the wild to their second pups. This brings to five the number of pups born to female sea otters reared in this manner and released to the wild by our SORAC program. Our knowledge about white sharks, another protected species, also continues to grow. We suspended the exhibit component of our juvenile white shark research program due to the remodel of the Outer Bay exhibit, but continued to tag and track juvenile and adult white sharks in the wild. Our program, in collaboration with researchers in the United States and Mexico, is making significant contributions to understanding great white sharks in the Pacific Ocean: where they travel, where they live and details about their basic physiology. The new data are generated from electronic tags, photo identification and genetic analyses using tissue and blood samples taken from individual sharks. In collaboration with Stanford University, we've placed 240 electronic tracking tags on 100 individual sharks at the Farallon Islands, Point Reyes, and at Ao Nuevo Island since 2000. Many sharks have been tagged more than once, generating multiple years of information about their travels. We're also expanding use of acoustic tags that pinpoint precisely when the sharks swim past specific points along the coast. Our research team has also learned that California's great white sharks comprise a genetically distinct population, long isolated from other great whites around the world. And the team has completed a first population estimate, by identifying individuals from the unique shape of their dorsal fins. The team estimates the minimum population off central California is around 250 adolescent and adult sharks. Over time, we hope to learn whether this small population is currently increasing, decreasing or stable. Electronic tags also allow the research team to map critical habitat used by young-of-the-year sharks. In collaboration with scientists in California and Mexico, we've placed tracking tags on 43 young sharks (through 2010) and documented a great white shark nursery that extends from southern California through Baja California. We're beginning to fit these sharks with acoustic tags as well, to identify locations where they may be particularly vulnerable to being caught as bycatch in coastal fisheries - despite their protected status in both countries. Our collaboration with biologists at the Tuna Research and Conservation Center (TRCC) at Stanford University's Hopkins Marine Station seeks to better understand pelagic fishes by building our knowledge of their basic biology, ecology and natural history-knowledge that is vital to protecting their dwindling numbers. The TRCC's home is a facility for maintaining open-ocean fishes located at Stanford University's Hopkins Marine Station next to the Aquarium. Established in 1994, it is the only place in the continental U.S. where live tunas are kept for research. Four 5,000- to 86,000-gallon tanks, each with its own life-support system, hold fast-swimming tunas that can ultimately grow to weigh hundreds of pounds. A team of Stanford University and Aquarium scientists and students blend animal husbandry expertise with cutting-edge scientific research skills in a partnership that draws on each institution's unique strengths. Bluefin, yellowfin and skipjack tuna have all been successfully maintained and studied here. Years of tagging efforts have revealed that the two populations of Atlantic bluefin tuna - found in the Gulf of Mexico and the Mediterranean - intermingle and interbreed. These data, published in the scientific press, reinforced calls by the conservation community to suspend fishing for the severely depleted Atlantic bluefin tuna population. For ocean lovers, 2010 brought significant progress toward policy reforms that will protect our oceans for future generations. The Aquarium, through its Center for the Future of the Oceans, was deeply involved in advocating for these reforms. Our conservation research programs help inform our policy initiatives, which focus primarily on the California coast and Pacific Ocean. In California, we continue to support creation of a robust statewide network of marine protected areas-including fully protected marine reserves. By the end of 2011, a growing network of marine protected areas along the California coast will encompass state waters from the Oregon border to Mexico. Another big victory for the oceans occurred not in the halls of government but in the aisles of the grocery store. Whole Foods Market announced a partnership with our Seafood Watch program and the Blue Ocean Institute to label all wild-caught seafood in its stores across North America using our green, yellow and red criteria for sustainable fishing practices. Whole Foods also pledged to remove the last red-listed seafood from its shelves by Earth Day 2013. It is the first national retailer to offer this level of transparency and make this kind of commitment.
We expanded the features on our free Seafood Watch iPhone app to includeone that allows sustainable seafood fans to share information with others. Project FishMap lets people tag any of more than one million restaurants and markets across the United States when they find ocean-friendly seafood. Other iPhone users can then discover where peers have found sustainable seafood nationwide. We continue to partner with major seafood buyers, and these partnerships are resulting in the purchase of millions of pounds of sustainable seafood. Over time, increased demand from major buyers can transform the entire supply chain and ultimately lead to changes in the way seafood is caught or farmed. For her commitment to ocean sustainability and leadership, in 2010 the National Marine Sanctuary Foundation awarded Aquarium Executive Director Julie Packard its Lifetime Achievement Award. Packard joins past Lifetime Achievement Award recipients, including ocean explorers Dr. Sylvia Earl, Dr. Bob Ballard and Jean-Michel Cousteau. Form 990 Part III Line 4d Other Program Services of $12,376,772 represent the costs of activities to provide a high quality experience for the 1.8 million people visiting the Aquarium in 2010. Included in this category are costs for marketing, guest services, and membership services, as well as costs associated with foodservices and retail. Marketing includes costs associated with the creation, production, and placement of advertising in various media for the purpose of building awareness about the opportunity to connect with marine life and ocean conservation through an Aquarium visit. The Aquarium was thrilled to announce in September that we selected award-winning Napa Valley chef and restaurateur Cindy Pawlcyn, in partnership with ARAMARK, to manage our dining experiences. Through this culinary collaboration, Pawlcyn - creator of Mustards Grill and other critically acclaimed "farm-to-table" restaurants - brought her cooking philosophy to all aspects of the Aquarium's food and beverage program, including its self-service cafe, full-service restaurant and private event catering. Pawlcyn continues our food service's emphasis on fresh, local and seasonal ingredients, and on wild-caught and farmed seafood that adheres to the highest standards of our Seafood Watch program. Proceeds from retail and foodservices support the Aquarium's operations and mission. Our Guest Experience team created an effective way to communicate with visitors while on-site, launching a mobile text messaging service inviting them to check out UFOs - Unscheduled Feeding Opportunities - throughout the day. These UFOs feature not space aliens but unscheduled feedings of jellyfish, sharks, flamingos and bat rays, enrichment sessions for the giant Pacific octopus, and even unusual wildlife sightings off the Aquarium's ocean-view decks. None of these activities are publicized - except via opt-in text message alerts, and the messages end when the Aquarium closes for the day. The first-in-the-world UFO alert system was built using technology from mobile service provider Guide by Cell, which provides mobile audio solutions to more than 800 aquariums, zoos, museums and nonprofit organizations worldwide. We continued to strengthen our ties to California's growing Hispanic community. The Aquarium attracted nearly 112,000 California Hispanic visitors partially due to three specially crafted cultural weekend promotional events that granted free admission for all children 12 and under. Our free admission programs through local libraries and nonprofit social service organizations brought 40,000 low-income and special needs visitors to the Aquarium. At the Aquarium, more than 1,200 individuals volunteered nearly 150,000 hours during 2010 to help clean exhibits, feed sea otter pups, explain sea stars to toddlers, show off a jelly to a visitor from overseas, discuss why eating sustainable seafood can help the ocean, and make countless other connections that further our mission in very personal ways. Costs associated with these volunteer activities were allocated 64% to Other Program Services, 12% to Marine Life Exhibition and Care, 12% to Education and Outreach, and 12% to Conservation and Research. Form 990, Part VI, Section A, line 2: Christopher Scholin, a trustee, is the CEO of Monterey Bay Aquarium Research Institute ("MBARI") of which Julie Packard is a board member. Form 990, Part VI, Section A, line 11A: The Form 990 is prepared by Grant Thornton LLP based on audited financial statements and with the assistance of the Aquarium's finance and accounting staff. The final draft of the Form 990 is reviewed by the CFO. Upon acceptance of the draft by the CFO, the draft Form 990 is delivered to the Finance Committee of the Board of Trustees in advance of their next meeting. The Finance Committee reviews the draft during the meeting, with the CFO and Executive Director present for questions and discussion. Finally, the Board receives a copy of the Form 990 prior to filing. Form 990, Part VI, Section B, Line 12c: The Aquarium regularly and consistently monitors and enforces compliance with its conflict of interest policy. For the trustees and officers Conflict of Interest Policy, the Executive Director's office requests completion of the annual disclosure form by January 31 for all trustees and officers. The Executive Director assures that all forms have been received, prepares a summary of disclosures, and forwards the completed forms and the summary to the Aquarium's Legal Counsel. Following Legal Counsel review, the Executive Director presents the disclosures to the Board's Executive Compensation Committee, which reviews the disclosures and makes a report to the Board at its May Board meeting. The Chief Financial Officer also reviews the completed forms and the summary, and is responsible for assuring appropriate reporting to the external auditors and disclosure in the annual tax filings. Trustees and officers have a continuing duty to make additional disclosures throughout the year. For the employees Code of Ethical Conduct Policy, the Vice President of Human Resources forwards the Code, which includes a section on conflicts of interest, to all managers by January 31 and each manager responds that they have read it and are in compliance. They are also required to disclose any interests which could give rise to conflict. Disclosures (and mitigation plans, if appropriate) are reviewed by the Executive Director, Vice President of Human Resources and Chief Financial Officer by March. Form 990, Part VI, Section B, Line 15: Compensation consultants were engaged to conduct a review of all senior staff positions including officers and key employees. A custom survey was conducted which included 20 comparable organizations. Market data was gathered and analyzed by a national compensation consulting firm. Results were reviewed by Executive Compensation Committee and were used by the Committee to formally review and confirm that their compensation is appropriate. The review was contemporaneously documented in the Committee minutes. Form 990, Part VI, Section C, Line 19: The Aquarium makes its audited financial statements and Form 990 for the most recent three years available to the public by posting on its website. The conflicts of interest policy and governing documents are provided upon request within two business days.
Form 990, Part XI, Line 5Other changes in net assets represent, unrealized gains and losses reported for financial statement purposes, excluded from revenues reported on the form 990.
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:Edward E Prohaska TITLE:Chief Financial Officer HOURS:1FORM 990 PART VII
HOURS DEVOTED FOR RELATED ORGANIZATIONNAME:James Hekkers TITLE:Managing Director HOURS:1FORM 990 PART VII

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