MILWAUKEE WORLD FESTIVAL INC: Form 990, tax year 2012

View the entire original 990 at ProPublica ↗

Organization
MILWAUKEE WORLD FESTIVAL INC (EIN 39-1049688)
Tax period
2012-01-01 to 2012-12-31
Filed
2013-11-15
IRS object ID
201313199349308611
Schema version
2012v2.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2013-11-15T15:10:31-06:00Timestamp
Tax Period End Date2012-12-31TaxPeriodEndDate

Preparer Firm PreparerFirm

FieldValueIRS element (for citing)
EIN391658905EIN

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1Coleman & Williams LtdBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line17127 N Green Bay AvenueAddressLine1
CityMilwaukeeCity
StateWIState
ZIP Code53209ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2012-01-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN391049688EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1Milwaukee World Festival IncBusinessNameLine1
FieldValueIRS element (for citing)
Name ControlMILWNameControl
Phone4142732680Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line1200 N Harbor DrAddressLine1
CityMilwaukeeCity
StateWIState
ZIP Code532025901ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameDon SmileyName
TitlePresidentTitle
Phone4142732680Phone
Date Signed2013-11-15DateSigned
Authorize Third Party1AuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
NameWilliam B ColemanName
PTINP00640540PTIN
Phone4142780170Phone
FieldValueIRS element (for citing)
Tax Year2012TaxYear
Build TS2016-03-07 17:11:31ZBuildTS

Form 990 IRS990

Doing Business As DoingBusinessAs

FieldValueIRS element (for citing)
Business Name Line1SummerfestBusinessNameLine1
FieldValueIRS element (for citing)
Name Of Principal Officer PersonDon SmileyNameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line1200 N Harbor DrAddressLine1
CityMilwaukeeCity
StateWIState
ZIP Code53202ZIPCode
FieldValueIRS element (for citing)
Gross Receipts32645569GrossReceipts
Group Return For Affiliates0GroupReturnForAffiliates
Organization501c3XOrganization501c3
Web Sitewww.summerfest.comWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1968YearFormation
State Legal DomicileWIStateLegalDomicile
Activity Or Mission DescriptionA civic organization not organized for profit but operated exclusively for charitable and educational purposes including in furtherance thereof, the production of an annual festival in the Milwaukee metropolitan area known as Summerfest, the production of other events and ethnic festivals during an annual festival season during the months of May through October of each year, all of the aforementioned activities being directed toward promoting an understanding by members of the general public of different ethnic cultures, educating the general public in the histories and traditions of various nationalities, providing a suitable showcase for the performing arts, providing activities and recreation available to the general public, promoting racial and ethnic harmony in the community, promoting civic pride, and providing employment opportunities for the community's youth.ActivityOrMissionDescription
Nbr Voting Members Governing Body25NbrVotingMembersGoverningBody
Nbr Independent Voting Members25NbrIndependentVotingMembers
Total Nbr Employees2186TotalNbrEmployees
Total Nbr Volunteers400TotalNbrVolunteers
Total Gross UBI290368TotalGrossUBI
Net Unrelated Business Txbl Income206518NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year3828878ContributionsGrantsPriorYear
Contributions Grants Current Year2849903ContributionsGrantsCurrentYear
Program Service Revenue Prior Year28435852ProgramServiceRevenuePriorYear
Program Service Revenue CY27897166ProgramServiceRevenueCY
Investment Income Prior Year24511InvestmentIncomePriorYear
Investment Income Current Year-17819InvestmentIncomeCurrentYear
Other Revenue Prior Year1631043OtherRevenuePriorYear
Other Revenue Current Year1674150OtherRevenueCurrentYear
Total Revenue Prior Year33920284TotalRevenuePriorYear
Total Revenue Current Year32403400TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year0GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY0GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year0BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year7646829SalariesEtcPriorYear
Salaries Etc Current Year7719892SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year0TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year476654TotalFundrsngExpCurrentYear
Other Expense Prior Year26195143OtherExpensePriorYear
Other Expenses Current Year27600262OtherExpensesCurrentYear
Total Expenses Prior Year33841972TotalExpensesPriorYear
Total Expenses Current Year35320154TotalExpensesCurrentYear
Revenues Less Expenses Prior Year78312RevenuesLessExpensesPriorYear
Revenues Less Expenses CY-2916754RevenuesLessExpensesCY
Total Assets BOY87014243TotalAssetsBOY
Total Assets EOY83895358TotalAssetsEOY
Total Liabilities BOY64843367TotalLiabilitiesBOY
Total Liabilities EOY64641236TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY22170876NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY19254122NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionThe corporation shall be a civic organization not organized for profit but operated exclusively for charitable and educational purposes including in furtherance thereof, the production of an annual festival in the Milwaukee metropolitan area known as Summerfest, the production of other events and ethnic festivals during an annual festival season during the months of May through October of each year, all of the aforementioned activities being directed toward promoting an understanding by members of the general public of different ethnic cultures, educating the general public in the histories and traditions of various nationalities, providing a suitable showcase for the performing arts, providing activities and recreation available to the general public, promoting racial and ethnic harmony in the community, promoting civic pride, and providing employment opportunities for the community's youth.MissionDescription
Significant New Program Services0SignificantNewProgramServices
Significant Change0SignificantChange
Expense18092651Expense
Revenue30283130Revenue
DescriptionSummerfest is an annual festival in the Milwaukee metropolitan area. It is the World's Largest Music Festival. Total attendance was 805,437 in 2012.Description

Activity2 Activity2

FieldValueIRS element (for citing)
Expense1563829Expense
Revenue2151935Revenue
DescriptionThis category represents eight ethnic and cultural events, eight music concerts and eleven other events including seven walks/runs for charity. Total attendance was 524,168 in 2012.Description

Activity3 Activity3

FieldValueIRS element (for citing)
Revenue19013Revenue
DescriptionThis category represents consulting, production, staffing and management services provided to other entities producing events.Description

Activity Other ActivityOther

FieldValueIRS element (for citing)
Expense10303075Expense
Revenue159913Revenue
DescriptionThis category represents seasonal operating revenues and expenses that are not directly attributed to a specific event. Additionally, it represents other income and expense including general and administrative.Description
FieldValueIRS element (for citing)
Total Of Other Program Service Exp10303075TotalOfOtherProgramServiceExp
Total Of Other Program Service Rev159913TotalOfOtherProgramServiceRev
Total Program Service Expense29959555TotalProgramServiceExpense
Described In501 C31DescribedIn501C3
Schedule B Required1ScheduleBRequired
Political Activities0PoliticalActivities
Lobbying Activities0LobbyingActivities
Subject To Proxy Tax0SubjectToProxyTax
Donor Advised Funds0DonorAdvisedFunds
Conservation Easements0ConservationEasements
Collections Of Art0CollectionsOfArt
Credit Counseling0CreditCounseling
Term Or Permanent Endowments0TermOrPermanentEndowments
Report Land Bldg Equip1ReportLandBldgEquip
Report Invest Oth Securities0ReportInvestOthSecurities
Report Prog Rel Invest0ReportProgRelInvest
Report Other Assets0ReportOtherAssets
Report Other Liabilities1ReportOtherLiabilities
Report Fin48 Footnote1ReportFin48Footnote
Independent Audit Financial Stmt0IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt1ConsolidatedAuditFinancialStmt
School0School
Foreign Office0ForeignOffice
Foreign Activities0ForeignActivities
More Than5000 K To Organizations0MoreThan5000KToOrganizations
More Than5000 K To Individuals0MoreThan5000KToIndividuals
Professional Fundraising1ProfessionalFundraising
Fundraising Activities1FundraisingActivities
Gaming0Gaming
Hospital0Hospital
Grants To Organizations0GrantsToOrganizations
Grants To Individuals0GrantsToIndividuals
Schedule J Required1ScheduleJRequired
Tax Exempt Bonds1TaxExemptBonds
Invest Tax Exempt Bonds0InvestTaxExemptBonds
Escrow Account0EscrowAccount
On Behalf Of Issuer0OnBehalfOfIssuer
Excess Benefit Transaction0ExcessBenefitTransaction
Prior Excess Benefit Transaction0PriorExcessBenefitTransaction
Loan To Officer Or DQP0LoanToOfficerOrDQP
Grant To Related Person0GrantToRelatedPerson
Bsnss Rltnshp With Organization0BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member0BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp0OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions0DeductibleNonCashContributions
Deductible Contributions Of Art0DeductibleContributionsOfArt
Terminated0Terminated
Partial Liquidation0PartialLiquidation
Disregarded Entity1DisregardedEntity
Related Entity1RelatedEntity
Related Org Controlled Entity0RelatedOrgControlledEntity
Transfers To Exempt Non Chrtbl Org0TransfersToExemptNonChrtblOrg
Activities Conducted Partnership0ActivitiesConductedPartnership
Schedule O Required1ScheduleORequired
Number Forms Transmitted With1096332NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup Witholding1ComplianceWithBackupWitholding
Number Of Employees2186NumberOfEmployees
Employment Tax Returns Filed1EmploymentTaxReturnsFiled
Unrelated Business Income1UnrelatedBusinessIncome
Form990-T Filed1Form990-TFiled
Foreign Financial Account0ForeignFinancialAccount
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTrans
Taxable Party Notification0TaxablePartyNotification
Non Deductible Contributions0NonDeductibleContributions
Quid Pro Quo Contributions1QuidProQuoContributions
Quid Pro Quo Disclosure1QuidProQuoDisclosure
Form8282 Property Disposed Of0Form8282PropertyDisposedOf
Funds To Pay Premiums0FundsToPayPremiums
Premiums Paid0PremiumsPaid
Indoor Tanning Services0IndoorTanningServices
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members25NbrVotingGoverningBodyMembers
Number Independent Voting Members25NumberIndependentVotingMembers
Family Or Business Relationship1FamilyOrBusinessRelationship
Delegation Of Management Duties0DelegationOfManagementDuties
Changes To Organizing Docs0ChangesToOrganizingDocs
Material Diversion Or Misuse0MaterialDiversionOrMisuse
Members Or Stockholders0MembersOrStockholders
Election Of Board Members0ElectionOfBoardMembers
Decisions Subject To Approval0DecisionsSubjectToApproval
Minutes Of Governing Body1MinutesOfGoverningBody
Minutes Of Committees1MinutesOfCommittees
Officer Mailing Address0OfficerMailingAddress
Local Chapters0LocalChapters
Form990 Provided To Governing Body0Form990ProvidedToGoverningBody
Conflict Of Interest Policy1ConflictOfInterestPolicy
Annual Disclosure Covered Persons1AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement1RegularMonitoringEnforcement
Whistleblower Policy1WhistleblowerPolicy
Document Retention Policy1DocumentRetentionPolicy
Compensation Process CEO1CompensationProcessCEO
Compensation Process Other1CompensationProcessOther
Investment In Joint Venture0InvestmentInJointVenture
States Where Copy Of Return Is FiledWIStatesWhereCopyOfReturnIsFiled
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

FieldValueIRS element (for citing)
Business Name Line1Susan LandryBusinessNameLine1
FieldValueIRS element (for citing)
Telephone Number4142732680TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1200 N Harbor DrAddressLine1
CityMilwaukeeCity
StateWIState
ZIP Code53202ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (34 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationOfficerOfficerKey EmployeeKeyEmployeeHighest Compensated EmployeeHighestCompensatedEmployee
Howard Schnoll
Immediate Past Chairman0.40X000
Dan Minahan
Chairman of the Board0.40X000
Ted Kellner
First Vice President0.40X000
Howard Sosoff
Second Vice President0.40X000
Greg Wesley
At-Large Board Member0.40X000
Mike White
At-Large Board Member0.40X000
Dave Spano
Designee- Utd Ethnic Festi0.40X000
Tim Witkowiak
Designee- Utd Ethnic Festi0.40X000
Joanne Bischmann
Designee- Harley-Davidson0.40X000
Beverly Greenberg
At-Large Board Member0.40X000
Charles Harvey
At-Large Board Member0.40X000
John Hiller
Citizen Designee- Milwauke0.40X000
Bill Hurwitz
At-Large Board Member0.40X000
Colin Lancaster
At-Large Board Member0.40X000
J Michael Lauer
At-Large Board Member0.40X000
Don Layden
Citizen Designee- Mayor of0.40X000
Kim Marotta
Designee-Miller Brewing Co0.40X000
Marc Marotta
Secretary- Non Voting0.40X000
Timothy McMurtry
Citizen Designee-Milwaukee0.40X000
Martin Matson
Comptroller- City of Milwaukee0.40X000
H Carl Mueller
At-Large Board Member0.40X000
Bob Quinn
At-Large Board Member0.40X000
Alex Fraser
At-Large Board Member0.40X000
Tom Savage
Designee- Brigg's & Stratton0.40X000
Tim Sheehy
At-Large Board Member0.40X000
John Warren
Designee- Utd Ethnic Festi0.40X000
Bob Venable
At-Large Board Member0.40X000
Don Smiley
President- Non voting45.00X9950120286646X
Bob Babisch
V.P Entertainment45.00164427039715X
Sue Landry
V.P /CFO45.00148246026823X
John Boler
V.P Sales and Marketin45.00126154032936X
Frank Nicotera
CAO and General Council45.00114198021718X
Gaye Littell
Director- New Business Dev45.00108251020826X
Matt Leibham
Controller45.00105489029225X
FieldValueIRS element (for citing)
Total Reportable Comp From Org1761777TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs0TotalReportableCompFrmRltdOrgs
Total Other Compensation457889TotalOtherCompensation
Number Individuals GT100 K8NumberIndividualsGT100K
Formers Listed1FormersListed
Total Comp GT150 K1TotalCompGT150K
Compensation From Other Sources0CompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
Hunzinger Construction Co
21100 Enterprise AvenueBrookfieldWI53045Construction11081201
Owner Direct
21100 Enterprise AvenueBrookfieldWI53045Construction2333501
Stagehands Inc
230 West Wells Street 405MilwaukeeWI53203Stagehand services1035643
Aerosmith
10866 Wilshire BlvdLos AngelesCA90024Artist performance1005358
Foo Fighters
10510 Northup WayKirklandWA98033Artist performance1000000
FieldValueIRS element (for citing)
Number Of Contractors GT100 K39NumberOfContractorsGT100K
All Other Contributions2849903AllOtherContributions
Total Contributions2849903TotalContributions

Program Service Revenue ProgramServiceRevenue (5 entries)

DescriptionDescriptionBusiness CodeBusinessCodeTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncomeExclusionExclusionAmountUnrelated Business RevenueUnrelatedBusinessRevenue
Festivals7113002668573226685732
Parking Revenues9000997595048086$751,418
Gifts & Souvenir sale453220179960179960
Consulting & Signs Services541610633134430019013
Advertising5418004179241792

Total Oth Program Service Revenue TotalOthProgramServiceRevenue

FieldValueIRS element (for citing)
Total Revenue Column166865TotalRevenueColumn
Related Or Exempt Function Income166865RelatedOrExemptFunctionIncome
FieldValueIRS element (for citing)
Total Program Service Revenue27897166TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column6912TotalRevenueColumn
Related Or Exempt Function Income6912RelatedOrExemptFunctionIncome

Royalties Revenue RoyaltiesRevenue

FieldValueIRS element (for citing)
Total Revenue Column167743TotalRevenueColumn
Related Or Exempt Function Income167743RelatedOrExemptFunctionIncome

Gross Rents GrossRents

FieldValueIRS element (for citing)
Real1423498Real
Personal265090Personal

Less Rental Expenses LessRentalExpenses

FieldValueIRS element (for citing)
Real0Real
Personal165678Personal

Rental Income Or Loss RentalIncomeOrLoss

FieldValueIRS element (for citing)
Real1423498Real
Personal99412Personal

Net Rental Income Or Loss NetRentalIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column1522910TotalRevenueColumn
Related Or Exempt Function Income49809RelatedOrExemptFunctionIncome
Unrelated Business Revenue49603UnrelatedBusinessRevenue
Exclusion$1,423,498ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

FieldValueIRS element (for citing)
Securities6847Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

FieldValueIRS element (for citing)
Securities31578Securities

Gain Or Loss GainOrLoss

FieldValueIRS element (for citing)
Securities-24731Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column-24731TotalRevenueColumn
Related Or Exempt Function Income-24731RelatedOrExemptFunctionIncome
FieldValueIRS element (for citing)
Gross Income Fundraising Events28410GrossIncomeFundraisingEvents
Fundraising Direct Expenses44913FundraisingDirectExpenses

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

FieldValueIRS element (for citing)
Total Revenue Column-16503TotalRevenueColumn
Exclusion-$16,503ExclusionAmount

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column32403400TotalRevenueColumn
Related Or Exempt Function Income27104716RelatedOrExemptFunctionIncome
Unrelated Business Revenue290368UnrelatedBusinessRevenue
Exclusion$2,158,413ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total1057490Total
Program Services844766ProgramServices
Management And General105749ManagementAndGeneral
Fundraising106975Fundraising

Comp Disqual Persons CompDisqualPersons

FieldValueIRS element (for citing)
Total689575Total
Program Services585558ProgramServices
Management And General34479ManagementAndGeneral
Fundraising69538Fundraising

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total4556691Total
Program Services3867990ProgramServices
Management And General558765ManagementAndGeneral
Fundraising129936Fundraising

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total318205Total
Management And General318205ManagementAndGeneral

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total382257Total
Program Services66717ProgramServices
Management And General253588ManagementAndGeneral
Fundraising61952Fundraising

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total715674Total
Program Services429854ProgramServices
Management And General285820ManagementAndGeneral

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total81764Total
Management And General81764ManagementAndGeneral

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total32607Total
Management And General32607ManagementAndGeneral

Fees For Services Other FeesForServicesOther

FieldValueIRS element (for citing)
Total72051Total
Program Services72051ProgramServices

Advertising Advertising

FieldValueIRS element (for citing)
Total1473328Total
Program Services1386077ProgramServices
Management And General16895ManagementAndGeneral
Fundraising70356Fundraising

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total249093Total
Management And General249093ManagementAndGeneral

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total50392Total
Program Services13738ProgramServices
Management And General36654ManagementAndGeneral

Occupancy Occupancy

FieldValueIRS element (for citing)
Total2593081Total
Program Services1766321ProgramServices
Management And General826760ManagementAndGeneral

Travel Travel

FieldValueIRS element (for citing)
Total13775Total
Management And General13775ManagementAndGeneral

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total21071Total
Management And General21071ManagementAndGeneral

Interest Interest

FieldValueIRS element (for citing)
Total943640Total
Management And General943640ManagementAndGeneral

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total5049404Total
Program Services4504368ProgramServices
Management And General545036ManagementAndGeneral

Insurance Insurance

FieldValueIRS element (for citing)
Total359338Total
Management And General359338ManagementAndGeneral

Other Expenses OtherExpenses (4 entries)

DescriptionDescriptionTotalTotalProgram ServicesProgramServicesManagement And GeneralManagementAndGeneral
Entertainer and Product1234960512349605
Festival Expenses2178456212306755389
Site Setup and Maintena110100810965834425
Equipment and Supplies71345363591077543

All Other Expenses AllOtherExpenses

FieldValueIRS element (for citing)
Total318196Total
Program Services216950ProgramServices
Management And General63349ManagementAndGeneral
Fundraising37897Fundraising

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total35320154Total
Program Services29959555ProgramServices
Management And General4883945ManagementAndGeneral
Fundraising476654Fundraising

Cash Non Interest Bearing CashNonInterestBearing

FieldValueIRS element (for citing)
BOY3000BOY
EOY3000EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY21561334BOY
EOY6865893EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY15123073BOY
EOY17513939EOY

Inventories For Sale Or Use InventoriesForSaleOrUse

FieldValueIRS element (for citing)
BOY81722BOY
EOY83053EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY1124608BOY
EOY1046506EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis102391379LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec44998205LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY47928187BOY
EOY57393174EOY

Other Assets Total OtherAssetsTotal

FieldValueIRS element (for citing)
BOY1192319BOY
EOY989793EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY87014243BOY
EOY83895358EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY3938859BOY
EOY2350059EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY14847608BOY
EOY17110452EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

FieldValueIRS element (for citing)
BOY42834727BOY
EOY41849728EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY3222173BOY
EOY3330997EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY64843367BOY
EOY64641236EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY22170876BOY
EOY19254122EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY22170876BOY
EOY19254122EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY87014243BOY
EOY83895358EOY
FieldValueIRS element (for citing)
Reconcilation Revenue Expenses-2916754ReconcilationRevenueExpenses
Reconcilation Other Changes0ReconcilationOtherChanges
Info In Schedule O Part XIIXInfoInScheduleOPartXII
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or Review0AccountantCompileOrReview
FS Audited1FSAudited

FS Audited Basis FSAuditedBasis

FieldValueIRS element (for citing)
Financial Statement ConsolidatedXFinancialStatementConsolidated
FieldValueIRS element (for citing)
Audit Committee1AuditCommittee
Federal Grant Audit Required0FederalGrantAuditRequired

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Publicly Supported Org170b1 AviXPubliclySupportedOrg170b1Avi

Gifts Grants Contrib Received170 GiftsGrantsContribReceived170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years5680067CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years1963358CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years2038672CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year3794542CurrentTaxYearMinus1Year
Current Tax Year2849903CurrentTaxYear
Total16326542Total

Total170 Total170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years5680067CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years1963358CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years2038672CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year3794542CurrentTaxYearMinus1Year
Current Tax Year2849903CurrentTaxYear
Total16326542Total
FieldValueIRS element (for citing)
Amounts Subst Contributors Total6858453AmountsSubstContributorsTotal
Public Support Total1709468089PublicSupportTotal170

Gross Investment Income170 GrossInvestmentIncome170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years2269577CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years1888867CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years1513841CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year1485478CurrentTaxYearMinus1Year
Current Tax Year1430128CurrentTaxYear
Total8587891Total

Net UBI NetUBI

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years282946CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years107783CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years119718CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year292179CurrentTaxYearMinus1Year
Current Tax Year290368CurrentTaxYear
Total1092994Total

Other Income170 OtherIncome170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years212293CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years191333CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years178864CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year169029CurrentTaxYearMinus1Year
Current Tax Year167743CurrentTaxYear
Total919262Total
FieldValueIRS element (for citing)
Total Support26926689TotalSupport
Gross Receipts From Admissions Etc135473690GrossReceiptsFromAdmissionsEtc
Public Support Pertcentage1700.35160PublicSupportPertcentage170
Public Support Pertcent Prior Year0.45200PublicSupportPertcentPriorYear
Thirty Three Percnt Tests CY170XThirtyThreePercntTestsCY170

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

FieldValueIRS element (for citing)
Contributor NumberRESTRICTEDContributorNumber

Contributor Name Business ContributorNameBusiness

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor Address US ContributorAddressUS

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Aggregate ContributionsRESTRICTEDAggregateContributions

Schedule D IRS990ScheduleD

Land Land

FieldValueIRS element (for citing)
Investment Cost Or Other Basis3913844InvestmentCostOrOtherBasis
Book Value3913844BookValue

Buildings Buildings

FieldValueIRS element (for citing)
Investment Cost Or Other Basis3715023InvestmentCostOrOtherBasis
Depreciation316831Depreciation
Book Value3398192BookValue

Leasehold Improvements LeaseholdImprovements

FieldValueIRS element (for citing)
Investment Cost Or Other Basis86591727InvestmentCostOrOtherBasis
Depreciation38653708Depreciation
Book Value47938019BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Investment Cost Or Other Basis8170785InvestmentCostOrOtherBasis
Depreciation6027666Depreciation
Book Value2143119BookValue
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings57393174TotalOfBookValueLandBuildings

Other Liabilities OtherLiabilities (2 entries)

DescriptionDescriptionAmountAmount
Other rent$3,088,832
Other Longterm Liability$242,165
FieldValueIRS element (for citing)
Total Of Amounts3330997TotalOfAmounts
Footnote In Part XIIIXFootnoteInPartXIII

Form990 Schedule D Part XIII Form990ScheduleDPartXIII

FieldValueIRS element (for citing)
IdentifierDescription of Uncertain Tax Positions Under FIN 48:Identifier
Return ReferencePart X, Line 2:ReturnReference
ExplanationThe implementation of FIN 48 has no impact on the Organization's statement of financial position or statement of activities. The organization does not believe its financial statements include (or reflect) any uncertain tax positions.Explanation

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Mail SolicitationsXMailSolicitations
In Person SolicitationsXInPersonSolicitations
Special Fundraising EventsXSpecialFundraisingEvents
Agreement Ref Fundraising0AgreementRefFundraising
Licensed StatesWILicensedStates

Events Information EventsInformation

FieldValueIRS element (for citing)
Gross Receipts Event128410GrossReceiptsEvent1
Gross Revenue Event128410GrossRevenueEvent1
Cash Prizes Event134451CashPrizesEvent1
Other Direct Expenses Event110462OtherDirectExpensesEvent1
Gross Receipts Total28410GrossReceiptsTotal
Gross Revenue Total Events28410GrossRevenueTotalEvents
Cash Prizes Total Events34451CashPrizesTotalEvents
Other Direct Expenses Total Events10462OtherDirectExpensesTotalEvents
Direct Expense Summary Events44913DirectExpenseSummaryEvents
Net Income Summary-16503NetIncomeSummary

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Club Dues Or FeesXClubDuesOrFees
Written Policy Re T And E Expenses1WrittenPolicyReTAndEExpenses
Substantiation Required1SubstantiationRequired
Compensation CommitteeXCompensationCommittee
Written Employment ContractXWrittenEmploymentContract
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance Payment0SeverancePayment
Supplemental Nonqual Retire Plan0SupplementalNonqualRetirePlan
Equity Based Comp Arrangement0EquityBasedCompArrangement
Comp Based On Revenue Of Filing Org0CompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related Orgs0CompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing Org0CompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate Orgs0CompBasedNetEarningsRelateOrgs
Any Non Fixed Payments0AnyNonFixedPayments
Initial Contract Exception0InitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII (7 entries)

TitleTitleBase Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
Don Smiley
President- Non voting3284470507512015905302796650116480128632504001400
Bob Babisch
V.P Entertainment16278301644000249110148040204142000
Sue Landry
V.P /CFO1425250572100022311045120175069000
John Boler
V.P Sales and Marketin12119704957000193330136030159090000
Frank Nicotera
CAO and General Council1097860441200017206045120135916000
Gaye Littell
Director- New Business Dev1050830316800016314045120129077000
Matt Leibham
Controller10237403115000160410131840134714000

Schedule K IRS990ScheduleK

Form990 Schedule K Part I Form990ScheduleKPartI

FieldValueIRS element (for citing)
Bond ReferenceABondReferenceCd

Issuer Name IssuerName

FieldValueIRS element (for citing)
Business Name Line1Redevelopment Authority of the City of MilwaukeeBusinessNameLine1
FieldValueIRS element (for citing)
Issuer EIN391186734IssuerEIN
CUSIP Number60242EJJ1CUSIPNumber
Date Issued2010-12-29DateIssued
Issue Price25000000IssuePrice
Description Of PurposeFinance, in part, the South End ProjectDescriptionOfPurpose
Defeased0Defeased
On Behalf Of Issuer0OnBehalfOfIssuer
Pool Financing0PoolFinancing

Form990 Schedule K Part II Form990ScheduleKPartII

FieldValueIRS element (for citing)
Bond ReferenceABondReferenceCd
Total Proceeds25000000TotalProceeds
Amount In Reserve Fund1979728AmountInReserveFund
Issuance Costs From Proceeds500000IssuanceCostsFromProceeds
Capital Expenditures22520272CapitalExpenditures
Year Of Subst Completion2012YearOfSubstCompletion
Current Refunding0CurrentRefunding
Advance Refunding1AdvanceRefunding
Final Allocation Made1FinalAllocationMade
Adequate Books And Recds Maintaind1AdequateBooksAndRecdsMaintaind

Form990 Schedule K Part III Form990ScheduleKPartIII

FieldValueIRS element (for citing)
Bond ReferenceABondReferenceCd
Owning Bond Financed Property0OwningBondFinancedProperty
Any Lease Arrangements0AnyLeaseArrangements
Mngment Cntrct Bond Financd Prprty0MngmentCntrctBondFinancdPrprty
Any Research Agreements0AnyResearchAgreements
Prcntge Prvt Business Use By Others0.00000PrcntgePrvtBusinessUseByOthers
Percentage Of Prvt Business Re UBI0.00000PercentageOfPrvtBusinessReUBI
Total Private Business Use0.00000TotalPrivateBusinessUse
Bond Iss Meet Prvt Security Pay Test0BondIssMeetPrvtSecurityPayTest
Change In Use Bond Financed Prop0ChangeInUseBondFinancedProp
Non Qualified Bond Remed Procdrs0NonQualifiedBondRemedProcdrs

Form990 Schedule K Part IV Form990ScheduleKPartIV

FieldValueIRS element (for citing)
Bond ReferenceABondReferenceCd
Form8038 T Filed0Form8038TFiled
Rebate Not Due Yet0RebateNotDueYet
Exception To Rebate0ExceptionToRebate
No Rebate Due0NoRebateDue
Variable Rate Issue1VariableRateIssue
Hedge Identified In Books And Recds0HedgeIdentifiedInBooksAndRecds
Gross Proceeds Invested In GIC0GrossProceedsInvestedInGIC
Gross Proceeds Invested0GrossProceedsInvested
Written Proc To Monitor Reqs0WrittenProcToMonitorReqs

Form990 Schedule K Part VI Form990ScheduleKPartVI

FieldValueIRS element (for citing)
ExplanationThese bonds are not qualified 501(c)(3) bonds. They are Midwest Disaster Area, private activity bonds. 2012 60242EJJI 2013 60242EJK8 2014 60242EJL6 2015 60242EJM4 2016 60242EJN2 2017 60242EJP7 2018 60242EJQ5 2019 60242EJR3 2020 60242EJS1 2021 60242EJT9 2022 60242EJU6 2023 60242EJV4 2024 60242EJW2 2025 60242EJX0 2026 60242EJY8 2030 60242EKC4Explanation

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (6 entries)

Return ReferenceReturnReferenceExplanationExplanationIdentifierIdentifier
Form 990, Part VI, Section A, line 2Marc Marotta and Kim Marotta have a family relationship
Form 990, Part VI, Section B, line 11An Independent Accounting firm prepares the Form 990. It is reviewed by the Vice President & CFO; and the Chairpersons of standing committees of the Board before it is filed.
Form 990, Part VI, Section B, line 12cThe organization issues a copy of the policy and a questionnaire to each officer, director, trustee or key employee once per year at its annual meeting.
Form 990, Part VI, Section B, line 15The organization engaged an independent contractor to establish comparability data in 2012. Each year that data is updated using the Midwestern CPI. Each employee receives a performance rating. An increase is assigned to each employee based how close their current salary is to the comparability data and their performance rating. The Personnel Committee of the Board reviews the resulting salary and recommends approval to the full Board of Directors.
Form 990, Part VI, Section C, line 19The organization's governing documents, conflict of interest policy and financial statements are available to the public upon request from the office of the organization.
Form 990 Part XII, line 2cThe process of the Financial Statements review has not changed from prior year.Review of Financial Statements

Schedule R IRS990ScheduleR

Form990 Schedule R Part I Form990ScheduleRPartI

Name Of Disregarded Entity NameOfDisregardedEntity

FieldValueIRS element (for citing)
Business Name Line1MWF LLCBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1200 North Harbor DriveAddressLine1
CityMilwaukeeCity
StateWIState
ZIP Code53202ZIPCode
FieldValueIRS element (for citing)
EIN800547125EIN
Primary ActivitiesManage and operate beverage operations on the properties owned by MemberPrimaryActivities
Legal Domicile StateWILegalDomicileState
Total Income2752613TotalIncome
EOY Assets11665767EOYAssets

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1Milwaukee World Festival IncBusinessNameLine1

Form990 Schedule R Part II Form990ScheduleRPartII

Name Of Disregarded Entity NameOfDisregardedEntity

FieldValueIRS element (for citing)
Business Name Line1Summerfest Foundation IncBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1200 N Harbor DriveAddressLine1
CityMilwaukeeCity
StateWIState
ZIP Code53202ZIPCode
FieldValueIRS element (for citing)
EIN452522052EIN
Primary ActivitiesPerform the functions and carry out the purpose of Milwaukee World FestivalPrimaryActivities
Legal Domicile StateWILegalDomicileState
Exempt Code Section501(c)(3)ExemptCodeSection
Public Charity StatusPublicPublicCharityStatus

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1Milwaukee World Festival IncBusinessNameLine1
FieldValueIRS element (for citing)
Controlled Org0ControlledOrg
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents Royalties0ReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other Org0GiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other Org0GiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other Org0LoansOrGuaranteesFromOtherOrg
Dividends Related Organization0DividendsRelatedOrganization
Sale Of Assets To Other Org0SaleOfAssetsToOtherOrg
Purchase Of Assets From Other Org0PurchaseOfAssetsFromOtherOrg
Exchange Of Assets0ExchangeOfAssets
Rental Of Facilities To Other Orgs0RentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other Orgs0RentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other Orgs1PerformOfServicesForOtherOrgs
Perform Of Services By Other Orgs0PerformOfServicesByOtherOrgs
Sharing Of Facilities1SharingOfFacilities
Sharing Of Paid Employees0SharingOfPaidEmployees
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrg
Reimbursement Paid By Other Org1ReimbursementPaidByOtherOrg
Other Transfer To Other Org0OtherTransferToOtherOrg
Other Transfer From Other Org0OtherTransferFromOtherOrg

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