TAMPA BAY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2012

View the entire original 990 at ProPublica ↗

Organization: TAMPA BAY CONVENTION & VISITORS BUREAU INC (EIN 59-2529118)
Tax period: 2012-10-01 to 2013-09-30
Filed: 2014-08-13
IRS object ID: 201402259349301105
Schema version: 2012v2.1
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule B
Schedule D
Schedule F
Schedule G
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2014-08-13T09:14:11-05:00	Timestamp
Tax Period End Date	2013-09-30	TaxPeriodEndDate

Preparer Firm PreparerFirm

Field	Value	IRS element (for citing)
EIN	410746749	EIN

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	CLIFTONLARSONALLEN LLP	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	1715 NORTH WESTSHORE BLVD STE 950	AddressLine1
City	TAMPA	City
State	FL	State
ZIP Code	33607	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2012-10-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	592529118	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	TAMPA BAY CONVENTION AND VISITORS BUREAU INC	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Control	TAMP	NameControl
Phone	8008268358	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	401 E JACKSON STREET NO 2100	AddressLine1
City	TAMPA	City
State	FL	State
ZIP Code	33602	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	GREGORY K ORCHARD	Name
Title	CHIEF FINANCIAL OFFICER	Title
Phone	8008268358	Phone
Date Signed	2014-08-06	DateSigned
Authorize Third Party	1	AuthorizeThirdParty

Preparer Preparer

Field	Value	IRS element (for citing)
Name	CLINTON FREEMAN	Name
PTIN	P00451572	PTIN
Phone	8133842700	Phone
Date Prepared	2014-07-30	DatePrepared

Field	Value	IRS element (for citing)
Tax Year	2012	TaxYear
Build TS	2015-11-30 17:44:51Z	BuildTS

Form 990 IRS990

Doing Business As DoingBusinessAs

Field	Value	IRS element (for citing)
Business Name Line1	VISIT TAMPA BAY	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	SANTIAGO CORRADA	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	401 E JACKSON STREET NO 2100	AddressLine1
City	TAMPA	City
State	FL	State
ZIP Code	33602	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	10463750	GrossReceipts
Group Return For Affiliates	0	GroupReturnForAffiliates
Organization501c	X	Organization501c
Web Site	WWW.VISITTAMPABAY.COM	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	1985	YearFormation
State Legal Domicile	FL	StateLegalDomicile
Activity Or Mission Description	TO CREATE VIBRANT GROWTH FOR THE TAMPA BAY AREA BY PROMOTING, DEVELOPING, AND EXPANDING A UNITED VISITOR INDUSTRY	ActivityOrMissionDescription
Nbr Voting Members Governing Body	42	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	42	NbrIndependentVotingMembers
Total Nbr Employees	106	TotalNbrEmployees
Total Nbr Volunteers	100	TotalNbrVolunteers
Total Gross UBI	0	TotalGrossUBI
Net Unrelated Business Txbl Income	0	NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year	9674421	ContributionsGrantsPriorYear
Contributions Grants Current Year	8510297	ContributionsGrantsCurrentYear
Program Service Revenue Prior Year	1865236	ProgramServiceRevenuePriorYear
Program Service Revenue CY	1619013	ProgramServiceRevenueCY
Investment Income Prior Year	0	InvestmentIncomePriorYear
Investment Income Current Year	0	InvestmentIncomeCurrentYear
Other Revenue Prior Year	141955	OtherRevenuePriorYear
Other Revenue Current Year	102328	OtherRevenueCurrentYear
Total Revenue Prior Year	11681612	TotalRevenuePriorYear
Total Revenue Current Year	10231638	TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year	300000	GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year	0	BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	4633767	SalariesEtcPriorYear
Salaries Etc Current Year	4388220	SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year	0	TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY	0	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	0	TotalFundrsngExpCurrentYear
Other Expense Prior Year	6446025	OtherExpensePriorYear
Other Expenses Current Year	5248070	OtherExpensesCurrentYear
Total Expenses Prior Year	11379792	TotalExpensesPriorYear
Total Expenses Current Year	9636290	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	301820	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	595348	RevenuesLessExpensesCY
Total Assets BOY	3063313	TotalAssetsBOY
Total Assets EOY	3961404	TotalAssetsEOY
Total Liabilities BOY	1570021	TotalLiabilitiesBOY
Total Liabilities EOY	1872764	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	1493292	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	2088640	NetAssetsOrFundBalancesEOY
Info In Schedule O Part III	X	InfoInScheduleOPartIII
Mission Description	TO CREATE VIBRANT GROWTH FOR THE TAMPA BAY AREA BY PROMOTING, DEVELOPING, AND EXPANDING A UNITED VISITOR INDUSTRY.	MissionDescription
Significant New Program Services	0	SignificantNewProgramServices
Significant Change	0	SignificantChange
Description	AS THE OFFICIAL MARKETING ORGANIZATION FOR HILLSBOROUGH COUNTY, VISIT TAMPA BAY'S MISSION IS TO "CREATE VIBRANT GROWTH FOR THE LOCAL ECONOMY BY PROMOTING, DEVELOPING, AND EXPANDING A UNITED VISITOR INDUSTRY." WITH A FISCAL YEAR 2012-13 BUDGET OF APPROXIMATELY $10.5 MILLION, VISIT TAMPA BAY IMPLEMENTED STRATEGIC SALES, MARKETING, PUBLIC RELATIONS AND MEMBERSHIP INITIATIVES THAT DIRECTLY CONTRIBUTED TO THE LOCAL COMMUNITYS ECONOMY, BUSINESS CLIMATE, AND QUALITY OF LIFE.IN ITS ROLE AS AN ECONOMIC DEVELOPMENT ORGANIZATION FOR HILLSBOROUGH COUNTY, VISIT TAMPA BAY SUPPORTS THE LOCAL HOSPITALITY AND TOURISM COMMUNITY, WHICH IS THE AREAS TOP INDUSTRY. IN 2013, THE TOURISM INDUSTRY IN THE COUNTY: WELCOMED 13.9 MILLION VISITORS GENERATED $4.4 BILLION IN VISITOR SPENDING EMPLOYED OVER 65,000 RESIDENTS SUPPORTED OVER $2.6 BILLION IN WAGESTHE FINANCIAL IMPACT OF THE TOURISM INDUSTRY DIRECTLY REACHES LOCAL HOTELS, RESTAURANTS, ATTRACTIONS, MUSEUMS, SHOPPING CENTERS, AIRPORTS, CRUISE LINES, TRANSPORTATION COMPANIES, ETC. IN ADDITION, TOURISM ALSO INDIRECTLY SUPPORTS LOCAL BUSINESSES LIKE DRY CLEANERS, DOCTOR'S OFFICES, AND GROCERY STORES BY PROVIDING EMPLOYMENT FOR RESIDENTS, WHICH IN TURN, HELPS TO MAINTAIN A STRONG AND VIBRANT LOCAL ECONOMY, AND BY BRINGING CONSUMERS INTO THE MARKET WHO MAY NEED ACCESS TO THESE SERVICES DURING THEIR STAY. IN FY 2013, VISIT TAMPA BAY WAS RESPONSIBLE FOR BOOKING MORE THAN 659,070 ROOM NIGHTS IN AREA HOTELS AS A RESULT OF MEETINGS AND LEISURE GROUP SALES. THE ECONOMIC IMPACT OF THESE GROUPS IN THE LOCAL COMMUNITY IS ESTIMATED TO BE MORE THAN $240 MILLION. OVER 720 BOOKINGS WERE SECURED FOR HILLSBOROUGH COUNTY, AND NEARLY 450 CLIENTS AND POTENTIAL CUSTOMERS WERE INTRODUCED TO THE TAMPA BAY AREA THROUGH SITE VISITS AND FAMILIARIZATION TOURS. IN ADDITION, THE COMPANY ATTENDED 83 TRADE SHOWS, CONDUCTED 37 INDIVIDUAL SALES TRIPS, HOSTED 259 SITE INSPECTIONS, AND PRODUCED 40 OUT-OF-MARKET PROMOTIONS AND CLIENT EVENTS IN KEY MARKETS BOTH DOMESTICALLY AND INTERNATIONALLY. THE SERVICES DIVISION, IN PROVIDING SUPPORT TO MEETING PLANNER CLIENTS, PRODUCED OVER 4,515 MEMBER REFERRALS AND BUSINESS LEADS AND SUPPORTED 17 PRE-PROMOTE ACTIVITIES ACROSS THE COUNTRY. WITH A FOCUS ON GENERATING EXPOSURE FOR TAMPA BAY, THE COMPANY IMPLEMENTED A $1.2 MILLION ADVERTISING PLAN IN CONSUMER AND MEETINGS MEDIA, AS WELL AS ON TRAVEL-RELATED INTERNET SITES. MORE THAN 821 UNPAID NATIONAL AND INTERNATIONAL MEDIA PLACEMENTS WERE GARNERED, ACCOUNTING FOR OVER $3.8 MILLION IN ADVERTISING EQUIVALENCY. IN KEY OUT-OF-AREA MARKETS, PROMOTIONS GENERATED $4.7 MILLION IN MEDIA VALUE THROUGH RADIO, TV, MAGAZINE, NEWSPRINT AND ONLINE PROMOTIONS. AND MORE THAN 1.3 MILLION CONSUMERS SOUGHT ADDITIONAL INFORMATION ABOUT THE TAMPA BAY AREA THROUGH VISIT TAMPA BAY'S WEBSITE. THE OFFICIAL TAMPA BAY VISITOR INFORMATION CENTERS, OPERATED BY VISIT TAMPA BAY, ASSISTED OVER 31,000 INDIVIDUALS WITH AREA RECOMMENDATIONS AND INFORMATION. AS A PARTNER-BASED ORGANIZATION, VISIT TAMPA BAY SERVED OVER 760 AREA BUSINESSES BY PROVIDING SALES AND MARKETING OPPORTUNITIES THROUGHOUT 2013-14. MEMBERS RECEIVE MANY BENEFITS FROM VISIT TAMPA BAY, INCLUDING ACCESS TO SALES LEADS, CLIENT REFERRALS FOR BUSINESS, LISTINGS IN OFFICIAL TAMPA BAY PUBLICATIONS, AND OPPORTUNITIES TO PARTICIPATE IN SALES CALLS, TRADESHOWS, SALES MISSIONS, PROMOTIONS, CLIENT AND MEDIA FAMILIARIZATION TOURS, AND OTHER COOPERATIVE SALES AND MARKETING INITIATIVES.	Description
Described In501 C3	0	DescribedIn501C3
Schedule B Required	1	ScheduleBRequired
Political Activities	0	PoliticalActivities
Subject To Proxy Tax	0	SubjectToProxyTax
Donor Advised Funds	0	DonorAdvisedFunds
Conservation Easements	0	ConservationEasements
Collections Of Art	0	CollectionsOfArt
Credit Counseling	0	CreditCounseling
Term Or Permanent Endowments	0	TermOrPermanentEndowments
Report Land Bldg Equip	1	ReportLandBldgEquip
Report Invest Oth Securities	0	ReportInvestOthSecurities
Report Prog Rel Invest	0	ReportProgRelInvest
Report Other Assets	0	ReportOtherAssets
Report Other Liabilities	0	ReportOtherLiabilities
Report Fin48 Footnote	1	ReportFin48Footnote
Independent Audit Financial Stmt	1	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	0	ConsolidatedAuditFinancialStmt
School	0	School
Foreign Office	1	ForeignOffice
Foreign Activities	1	ForeignActivities
More Than5000 K To Organizations	0	MoreThan5000KToOrganizations
More Than5000 K To Individuals	0	MoreThan5000KToIndividuals
Professional Fundraising	0	ProfessionalFundraising
Fundraising Activities	1	FundraisingActivities
Gaming	0	Gaming
Hospital	0	Hospital
Grants To Organizations	0	GrantsToOrganizations
Grants To Individuals	0	GrantsToIndividuals
Schedule J Required	1	ScheduleJRequired
Tax Exempt Bonds	0	TaxExemptBonds
Loan To Officer Or DQP	0	LoanToOfficerOrDQP
Grant To Related Person	0	GrantToRelatedPerson
Bsnss Rltnshp With Organization	0	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	0	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	0	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	0	DeductibleNonCashContributions
Deductible Contributions Of Art	0	DeductibleContributionsOfArt
Terminated	0	Terminated
Partial Liquidation	0	PartialLiquidation
Disregarded Entity	0	DisregardedEntity
Related Entity	0	RelatedEntity
Related Org Controlled Entity	0	RelatedOrgControlledEntity
Activities Conducted Partnership	0	ActivitiesConductedPartnership
Schedule O Required	1	ScheduleORequired
Number Forms Transmitted With1096	7	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Compliance With Backup Witholding	1	ComplianceWithBackupWitholding
Number Of Employees	106	NumberOfEmployees
Employment Tax Returns Filed	0	EmploymentTaxReturnsFiled
Unrelated Business Income	0	UnrelatedBusinessIncome
Foreign Financial Account	0	ForeignFinancialAccount
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTrans
Taxable Party Notification	0	TaxablePartyNotification
Non Deductible Contributions	0	NonDeductibleContributions
Indoor Tanning Services	0	IndoorTanningServices
Info In Schedule O Part VI	X	InfoInScheduleOPartVI
Nbr Voting Governing Body Members	42	NbrVotingGoverningBodyMembers
Number Independent Voting Members	42	NumberIndependentVotingMembers
Family Or Business Relationship	0	FamilyOrBusinessRelationship
Delegation Of Management Duties	0	DelegationOfManagementDuties
Changes To Organizing Docs	0	ChangesToOrganizingDocs
Material Diversion Or Misuse	0	MaterialDiversionOrMisuse
Members Or Stockholders	1	MembersOrStockholders
Election Of Board Members	1	ElectionOfBoardMembers
Decisions Subject To Approval	0	DecisionsSubjectToApproval
Minutes Of Governing Body	1	MinutesOfGoverningBody
Minutes Of Committees	1	MinutesOfCommittees
Officer Mailing Address	0	OfficerMailingAddress
Local Chapters	0	LocalChapters
Form990 Provided To Governing Body	1	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	1	ConflictOfInterestPolicy
Annual Disclosure Covered Persons	1	AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement	1	RegularMonitoringEnforcement
Whistleblower Policy	1	WhistleblowerPolicy
Document Retention Policy	1	DocumentRetentionPolicy
Compensation Process CEO	1	CompensationProcessCEO
Compensation Process Other	0	CompensationProcessOther
Investment In Joint Venture	0	InvestmentInJointVenture
States Where Copy Of Return Is Filed	FL	StatesWhereCopyOfReturnIsFiled
Upon Request	X	UponRequest

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	GREG ORCHARD	BusinessNameLine1

Field	Value	IRS element (for citing)
Telephone Number	8133424082	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	401 E JACKSON STREET SUITE 2100	AddressLine1
City	TAMPA	City
State	FL	State
ZIP Code	33602	ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (50 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	Individual Trustee Or DirectorIndividualTrusteeOrDirector	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	OfficerOfficer	Highest Compensated EmployeeHighestCompensatedEmployee	FormerFormer
RON ALICANDRO
DIRECTOR	1.00	X	0	0	0
KEN ANTHONY
SECRETARY	1.00	X	0	0	0	X
JEFF ANTONACCIO
DIRECTOR	1.00	X	0	0	0
PAM AVERY
VICE CHAIR	1.00	X	0	0	0	X
JIM BARTHOLOMAY
DIRECTOR	1.00	X	0	0	0
JOSEPH CABALLERO
DIRECTOR	1.00	X	0	0	0
ROBERT CANTON
DIRECTOR	1.00	X	0	0	0
RON CIGANEK
DIRECTOR	1.00	X	0	0	0
BOB CLARK
DIRECTOR	1.00	X	0	0	0
JOE COLLIER
DIRECTOR	1.00	X	0	0	0
JAMES DEAN
CHAIR	1.00	X	0	0	0	X
BRIAN FORD
DIRECTOR	1.00	X	0	0	0
ARTURO FUENTE
DIRECTOR	1.00	X	0	0	0
PHIL GARCIA
DIRECTOR	1.00	X	0	0	0
BILL GIESEKING
DIRECTOR	1.00	X	0	0	0
RICHARD GONZMART
DIRECTOR	1.00	X	0	0	0
KEN HAGAN
DIRECTOR	1.00	X	0	0	0
JAMIE HARDEN
DIRECTOR	1.00	X	0	0	0
MISHA HART
DIRECTOR	1.00	X	0	0	0
MARK HOUSE
DIRECTOR	1.00	X	0	0	0
KIM ISEMANN
DIRECTOR	1.00	X	0	0	0
JACK JONES
DIRECTOR	1.00	X	0	0	0
PAUL JOSEPH
DIRECTOR	1.00	X	0	0	0
BRIAN KEENAN
DIRECTOR	1.00	X	0	0	0
TOD LEIWEKE
DIRECTOR	1.00	X	0	0	0
JUDITH LISI
DIRECTOR	1.00	X	0	0	0
KEN LUCAS
DIRECTOR	1.00	X	0	0	0
TROY MANTHEY
DIRECTOR	1.00	X	0	0	0
RAY MATHEWS
DIRECTOR	1.00	X	0	0	0
MARY THOMAS MATHIS
DIRECTOR	1.00	X	0	0	0
BOB MCDONAUGH
DIRECTOR	1.00	X	0	0	0
RICK NAFE
DIRECTOR	1.00	X	0	0	0
BRUCE NARZISSENFELD
DIRECTOR	1.00	X	0	0	0
BOB PASSWATERS
DIRECTOR	1.00	X	0	0	0
LOU PLASENCIA
DIRECTOR	1.00	X	0	0	0
CRAIG PUGH
DIRECTOR	1.00	X	0	0	0
JAMES RANSOM
DIRECTOR	1.00	X	0	0	0
GREG RIEHLE
TREASURER	1.00	X	0	0	0	X
MARY SCOTT
DIRECTOR	1.00	X	0	0	0
THOM STORK
DIRECTOR	1.00	X	0	0	0
JOE VARNER
DIRECTOR	1.00	X	0	0	0
SANTIAGO CORRADA
CEO AS OF 5/2013	40.00	X	0	0	0	X
GREGORY K ORCHARD
CFO	40.00		143989	0	13199	X
KELLY M MILLER
CEO THROUGH 11/2012	40.00		243593	0	4500	X
ROBER F HIGGINS
SPORTS COMMISSION CEO	40.00		137951	0	13384		X
STEPHEN R HAYES
VP	40.00		127259	0	12932		X
ALEX M KAPTZAN
VP	40.00		124295	0	13473		X
JOLYNN M LOKEY
VP	40.00		118052	0	12026		X
KEITH BUKOVAN
DIRECTOR	40.00		100419	0	9102		X
WILLIAM PAUL CATOE
FORMER CEO	40.00		296939	0	14850			X

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	1292497	TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs	0	TotalReportableCompFrmRltdOrgs
Total Other Compensation	93466	TotalOtherCompensation
Number Individuals GT100 K	8	NumberIndividualsGT100K
Formers Listed	1	FormersListed
Total Comp GT150 K	1	TotalCompGT150K
Compensation From Other Sources	0	CompensationFromOtherSources

Contractor Compensation ContractorCompensation (4 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1	CityAddressOfContractor/AddressUS/City	StateAddressOfContractor/AddressUS/State	ZIP CodeAddressOfContractor/AddressUS/ZIPCode	Description Of ServicesDescriptionOfServices	CompensationCompensation
SPARK BRANDING
2309 W PLATT STREET	TAMPA	FL	33609	BRAND DEVELOPMENT, MARKETING AND ADVERTI	307539
BARKLEY REI
PO BOX 876270	KANSAS CITY	MO	64187	WEBSITE DEVELOPMENT, HOSTING AND EMAIL M	249496
SIMPLEVIEW
7458 N LACHOLLA BLVD SUITE 100	TUCSON	AZ	85741	WEBSITE AND CRM HOSTING AND DEVELOPMENT	118690
BONN MARKETING RESEARCH GROUP
3758 PINEY GROVE DRIVE	TALLAHASSEE	FL	32311	EVENT RESEARCH	118000

Field	Value	IRS element (for citing)
Number Of Contractors GT100 K	4	NumberOfContractorsGT100K
Government Grants	8510297	GovernmentGrants
Total Contributions	8510297	TotalContributions

Program Service Revenue ProgramServiceRevenue (4 entries)

DescriptionDescription	Business CodeBusinessCode	Total Revenue ColumnTotalRevenueColumn	Related Or Exempt Function IncomeRelatedOrExemptFunctionIncome
MANAGEMENT FEE INCOME	561000	605106	605106
MEMBERSHIP DUES	900099	549749	549749
PROMOTIONAL PARTNERSHIPS	900099	341559	341559
REGISTRATION AND HOUSING	900099	122599	122599

Field	Value	IRS element (for citing)
Total Program Service Revenue	1619013	TotalProgramServiceRevenue
Gross Income Fundraising Events	211601	GrossIncomeFundraisingEvents
Fundraising Direct Expenses	170783	FundraisingDirectExpenses

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

Field	Value	IRS element (for citing)
Total Revenue Column	40818	TotalRevenueColumn
Exclusion	$40,818	ExclusionAmount

Field	Value	IRS element (for citing)
Gross Sales Of Inventory	122839	GrossSalesOfInventory
Cost Of Goods Sold	61329	CostOfGoodsSold

Net Income Or Loss NetIncomeOrLoss

Field	Value	IRS element (for citing)
Total Revenue Column	61510	TotalRevenueColumn
Related Or Exempt Function Income	61510	RelatedOrExemptFunctionIncome

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	10231638	TotalRevenueColumn
Related Or Exempt Function Income	1680523	RelatedOrExemptFunctionIncome
Unrelated Business Revenue	0	UnrelatedBusinessRevenue
Exclusion	$40,818	ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

Field	Value	IRS element (for citing)
Total	404395	Total

Comp Disqual Persons CompDisqualPersons

Field	Value	IRS element (for citing)
Total	249406	Total

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	2917176	Total

Pension Plan Contributions PensionPlanContributions

Field	Value	IRS element (for citing)
Total	119902	Total

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	408098	Total

Payroll Taxes PayrollTaxes

Field	Value	IRS element (for citing)
Total	289243	Total

Fees For Services Other FeesForServicesOther

Field	Value	IRS element (for citing)
Total	372431	Total

Advertising Advertising

Field	Value	IRS element (for citing)
Total	2335873	Total

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	466496	Total

Information Technology InformationTechnology

Field	Value	IRS element (for citing)
Total	218103	Total

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	591190	Total

Travel Travel

Field	Value	IRS element (for citing)
Total	104046	Total

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	136632	Total

Other Expenses OtherExpenses (4 entries)

DescriptionDescription	TotalTotal
TRADESHOW EXPENSE	513813
SITE VISIT	265505
LOCAL AND COMMUNITY	161172
FULFILLMENT	82809

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	9636290	Total

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	980288	BOY
EOY	2637302	EOY

Accounts Receivable AccountsReceivable

Field	Value	IRS element (for citing)
BOY	1727551	BOY
EOY	804568	EOY

Inventories For Sale Or Use InventoriesForSaleOrUse

Field	Value	IRS element (for citing)
BOY	51800	BOY
EOY	48279	EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Field	Value	IRS element (for citing)
BOY	30617	BOY
EOY	68012	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	1193327	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	798694	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	264582	BOY
EOY	394633	EOY

Other Assets Total OtherAssetsTotal

Field	Value	IRS element (for citing)
BOY	8475	BOY
EOY	8610	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	3063313	BOY
EOY	3961404	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	1260169	BOY
EOY	1534630	EOY

Deferred Revenue DeferredRevenue

Field	Value	IRS element (for citing)
BOY	309852	BOY
EOY	338134	EOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	1570021	BOY
EOY	1872764	EOY

Field	Value	IRS element (for citing)
Follow SFAS117	X	FollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	1493292	BOY
EOY	2088640	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	1493292	BOY
EOY	2088640	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	3063313	BOY
EOY	3961404	EOY

Field	Value	IRS element (for citing)
Reconcilation Revenue Expenses	595348	ReconcilationRevenueExpenses
Reconcilation Other Changes	0	ReconcilationOtherChanges
Method Of Accounting Accrual	X	MethodOfAccountingAccrual
Accountant Compile Or Review	0	AccountantCompileOrReview
FS Audited	1	FSAudited

FS Audited Basis FSAuditedBasis

Field	Value	IRS element (for citing)
Financial Statement Separate	X	FinancialStatementSeparate

Field	Value	IRS element (for citing)
Audit Committee	1	AuditCommittee
Federal Grant Audit Required	0	FederalGrantAuditRequired

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

Field	Value	IRS element (for citing)
Contributor Number	RESTRICTED	ContributorNumber

Contributor Name Business ContributorNameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor Address US ContributorAddressUS

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Aggregate Contributions	RESTRICTED	AggregateContributions

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	241719	OtherCostOrOtherBasis
Depreciation	56013	Depreciation
Book Value	185706	BookValue

Equipment Equipment

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	755072	OtherCostOrOtherBasis
Depreciation	657405	Depreciation
Book Value	97667	BookValue

Other Land Buildings OtherLandBuildings

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	196536	OtherCostOrOtherBasis
Depreciation	85276	Depreciation
Book Value	111260	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	394633	TotalOfBookValueLandBuildings
Footnote In Part XIII	X	FootnoteInPartXIII
Tot Revenue Etc Audited Fincl Stmt	10965038	TotRevenueEtcAuditedFinclStmt
Donated Srvc And Use Of Facilities	501288	DonatedSrvcAndUseOfFacilities
Other Revenues	232112	OtherRevenues
Revenue Not Rptd F990	733400	RevenueNotRptdF990
Revenue Subtotal	10231638	RevenueSubtotal
Revenue Not Rptd On Fin Stmt	0	RevenueNotRptdOnFinStmt
Total Revenue Per Form990	10231638	TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt	10369690	TotExpensesEtcAuditedFinclStmt
Donated Services Use Of Facilities	501288	DonatedServicesUseOfFacilities
Other Expenses Included	232112	OtherExpensesIncluded
Expenses Not Rptd F990	733400	ExpensesNotRptdF990
Expenses Subtotal	9636290	ExpensesSubtotal
Expenses Not Rptd On Fin Stmt	0	ExpensesNotRptdOnFinStmt
Total Expenses Per Form990	9636290	TotalExpensesPerForm990

Form990 Schedule D Part XIII Form990ScheduleDPartXIII (3 entries)

IdentifierIdentifier	Return ReferenceReturnReference	ExplanationExplanation
DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:	PART X, LINE 2:	THE BUREAU IS INCORPORATED AS A NOT-FOR-PROFIT ORGANIZATION AND IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. THE BUREAU IS SUBJECT TO TAXATION FOR UNRELATED BUSINESS INCOME, WHICH INCLUDES INCOME FROM RETAIL OPERATIONS. THE BUREAU HAS INCOME TAX MATTERS THAT MAY ARISE FROM ONGOING OPERATIONS FROM TIME TO TIME, AND MANAGEMENT WOULD MAKE ACCRUALS FOR THOSE MATTERS WHERE APPROPRIATE. THE BUREAU HAS ADOPTED THE STANDARD FOR ACCOUNTING FOR UNCERTAIN TAX POSITIONS. THE BUREAU'S 2009 THROUGH 2013 TAX YEARS ARE OPEN FOR EXAMINATION BY THE INTERNAL REVENUE SERVICE (IRS). THE BUREAU FILES AS A TAX-EXEMPT ORGANIZATION. SHOULD THAT STATUS BE CHALLENGED IN THE FUTURE, ALL YEARS SINCE INCEPTION COULD BE SUBJECT TO REVIEW BY THE IRS.
PART XI, LINE 2D - OTHER ADJUSTMENTS:		FUNDRAISING EXPENSES 170,783. COST OF SALES 61,329.
PART XII, LINE 2D - OTHER ADJUSTMENTS:		COST OF SALES 61,329. FUNDRAISING EXPENSE 170,783.

Schedule F IRS990ScheduleF

Accts Actvs Out US Table AcctsActvsOutUSTable (2 entries)

RegionRegion	Number Of OfficesNumberOfOffices	Number Of EmployeesNumberOfEmployees	Type Of Activities ConductedTypeOfActivitiesConducted	Specific Services ProvidedSpecificServicesProvided	Total ExpendituresTotalExpenditures
SOUTH AMERICA	2	2	PROGRAM SERVICES	PROMOTING TAMPA/HILLSBOROUGH COUNTY AS A CONVENTION AND TOURIST DESTINATION	57189
EUROPE	1	1	PROGRAM SERVICES	PROMOTING TAMPA/HILLSBOROUGH COUNTY AS A CONVENTION AND TOURIST DESTINATION.	51328

Field	Value	IRS element (for citing)
Subtotal Number Of Offices	3	SubtotalNumberOfOffices
Subtotal Number Of Employees	3	SubtotalNumberOfEmployees
Cont Number Of Offices	0	ContNumberOfOffices
Cont Number Of Employees	0	ContNumberOfEmployees
Total Number Of Offices	3	TotalNumberOfOffices
Total Number Of Employees	3	TotalNumberOfEmployees
Subtotal Amount Spent	108517	SubtotalAmountSpent
Cont Amount Spent	0	ContAmountSpent
Total Amount Spent	108517	TotalAmountSpent
Transfer To Foreign Corp	0	TransferToForeignCorp
Interest In Foreign Trust	0	InterestInForeignTrust
Own Foreign Corp	0	OwnForeignCorp
Passive Foreign Invest Co	0	PassiveForeignInvestCo
Foreign Partnership	0	ForeignPartnership
Boycott Countries	0	BoycottCountries

Form990 Schedule F Part V Form990ScheduleFPartV

Field	Value	IRS element (for citing)
Identifier	METHOD USED TO ACCCOUNT FOR EXPENDITURES:	Identifier
Explanation	SCHEDULE F, PART I, LINE 3: ACCRUAL BASIS	Explanation

Schedule G IRS990ScheduleG

Events Information EventsInformation

Field	Value	IRS element (for citing)
Name Of Event1	NATIONAL TOURISM WEEK LUNCH	NameOfEvent1
Gross Receipts Event1	73065	GrossReceiptsEvent1
Gross Revenue Event1	73065	GrossRevenueEvent1
Non Cash Prizes Event1	679	NonCashPrizesEvent1
Rent Facility Costs Event1	28375	RentFacilityCostsEvent1
Food And Beverage Event1	21498	FoodAndBeverageEvent1
Entertainment Event1	375	EntertainmentEvent1
Other Direct Expenses Event1	1536	OtherDirectExpensesEvent1
Name Of Event2	ANNUAL LUNCHEON	NameOfEvent2
Gross Receipts Event2	62710	GrossReceiptsEvent2
Gross Revenue Event2	62710	GrossRevenueEvent2
Food And Beverage Event2	31500	FoodAndBeverageEvent2
Entertainment Event2	10000	EntertainmentEvent2
Other Direct Expenses Event2	43	OtherDirectExpensesEvent2
Total Number Of Other Events	3	TotalNumberOfOtherEvents
Gross Receipts Other Events	75826	GrossReceiptsOtherEvents
Gross Revenue Other Events	75826	GrossRevenueOtherEvents
Rent Facility Costs Other Events	13300	RentFacilityCostsOtherEvents
Food And Beverage Other Events	195	FoodAndBeverageOtherEvents
Other Direct Expenses Other Events	63282	OtherDirectExpensesOtherEvents
Gross Receipts Total	211601	GrossReceiptsTotal
Gross Revenue Total Events	211601	GrossRevenueTotalEvents
Non Cash Prizes Total Events	679	NonCashPrizesTotalEvents
Rent Facility Costs Total Events	41675	RentFacilityCostsTotalEvents
Food And Beverage Total Events	53193	FoodAndBeverageTotalEvents
Entertainment Total Events	10375	EntertainmentTotalEvents
Other Direct Expenses Total Events	64861	OtherDirectExpensesTotalEvents
Direct Expense Summary Events	170783	DirectExpenseSummaryEvents
Net Income Summary	40818	NetIncomeSummary

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Compensation Committee	X	CompensationCommittee
Form990 Of Other Organizations	X	Form990OfOtherOrganizations
Compensation Survey	X	CompensationSurvey
Board Or Committee Approval	X	BoardOrCommitteeApproval
Severance Payment	0	SeverancePayment
Supplemental Nonqual Retire Plan	0	SupplementalNonqualRetirePlan
Equity Based Comp Arrangement	0	EquityBasedCompArrangement

Form990 Schedule J Part II Form990ScheduleJPartII (4 entries)

TitleTitle	Base Compensation Filing OrgBaseCompensationFilingOrg	Comp Based On Related OrgsCompBasedOnRelatedOrgs	Bonus Filing OrgBonusFilingOrg	Bonus Related OrgsBonusRelatedOrgs	Other Compensation Filing OrgOtherCompensationFilingOrg	Other Compensation Related OrgsOtherCompensationRelatedOrgs	Deferred Comp Filing OrgDeferredCompFilingOrg	Deferred Comp Related OrgsDeferredCompRelatedOrgs	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrg	Nontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgs	Total Compensation Filing OrgTotalCompensationFilingOrg	Total Compensation Related OrgsTotalCompensationRelatedOrgs	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrg	Comp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
GREGORY K ORCHARD
CFO	120672	0	23317	0	0	0	7199	0	6000	0	157188	0	0	0
KELLY M MILLER
CEO THROUGH 11/2012	168449	0	75144	0	0	0	0	0	4500	0	248093	0	0	0
ROBER F HIGGINS
SPORTS COMMISSION CEO	115241	0	22710	0	0	0	7384	0	6000	0	151335	0	0	0
WILLIAM PAUL CATOE
FORMER CEO	270339	0	26600	0	0	0	14850	0	0	0	311789	0	0	0

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (7 entries)

Return ReferenceReturnReference	ExplanationExplanation
FORM 990, PART VI, SECTION A, LINE 1	THE EXECUTIVE COMMITTEE CONSISTS OF 14 CURRENT MEMBERS OF THE BOARD OF DIRECTORS INCLUDING THE CHAIR, VICE CHAIR, SECRETARY AND TREASURER. THE EXECUTIVE COMMITTEE IS EMPOWERED AND AUTHORIZED TO EXERCISE ALL OF THE POWERS AND AUTHORIZATIONS POSSESSED BY THE BOARD OF DIRECTORS AT ALL TIMES, EXCEPT DURING TIMES WHEN THE BOARD OF DIRECTORS IS IN SESSION. THE ANNUAL MEETING OF THE EXECUTIVE COMMITTEE IS HELD IMMEDIATELY FOLLOWING THE ANNUAL MEETING OF THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION A, LINE 6	THE ORGANIZATION HAS TWO CLASSES OF MEMBERSHIP - ACTIVE AND HONORARY MEMBERS. THE ONLY DIFFERENCE IN THE RIGHTS OF THESE TWO MEMBERSHIP LEVELS IS THAT ACTIVE MEMBERS ARE ALLOWED TO VOTE IN THE ELECTION OF THE BOARD OF DIRECTORS, WHILE HONORARY MEMBERS ARE NOT.
FORM 990, PART VI, SECTION A, LINE 7A	ACTIVE MEMBERS OF THE ORGANIZATION ARE ALLOWED TO VOTE IN THE ELECTION OF THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 11	A COPY OF THE FORM 990 IS PROVIDED TO THE FINANCE COMMITTEE FOR ITS REVIEW AND APPROVAL PRIOR TO FILING. IN ADDITION, A COPY OF THE FORM 990 IS MADE AVAILABLE TO ALL MEMBERS OF THE BOARD OF DIRECTORS PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12C	THE CORPORATION'S POLICIES AND PROCEDURES MANUAL CONTAINS A SECTION ON BUSINESS ETHICS AND CONDUCT THAT APPLIES TO ALL EMPLOYEES, OFFICERS AND DIRECTORS. THIS POLICY CONTAINS A PROHIBITION AGAINST CONFLICTS OF INTEREST AND PROCEDURES FOR REPORTING VIOLATIONS. IN ADDITION, A CONFLICT OF INTEREST QUESTIONNAIRE IS DISTRIBUTED ANNUALLY IN CONNECTION WITH THE YEAR END AUDIT PROCEDURES THAT REQUIRES AN AFFIRMATIVEE RESPONSE FROM BOARD MEMBERS. ANY TRANSACTION WITH AN EMPLOYEE OR BOARD MEMBER WOULD BE REVIEWED AND APPROVED IN ADVANCE BY THE FINANCE COMMITTEE AND THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 15A	THE ORGANIZATION HAS AN ACTIVE COMPENSATION COMMITTEE THAT REVIEWS AND APPROVES THE COMPENSATION PLAN FOR THE ENTIRE ORGANIZATION, INCLUDING DIRECT PAY AND BENEFITS. THE COMPENSATION PLAN INCLUDES BENCHMARK COMPARISONS OF PAY AND BENEFITS FOR EACH POSITION IN THE ORGANIZATION TO INDUSTRY AND GEOGRAPHIC DATA. IN ADDITION, THE COMPENSATION COMMITTEE AND THE EXECUTIVE COMMITTEE REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR THE CEO.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.