DISCOVER PALM BEACH COUNTY INC: Form 990, tax year 2015
View the entire original 990 at ProPublica ↗
- Organization
- DISCOVER PALM BEACH COUNTY INC (EIN 59-2321112)
- Tax period
- 2015-10-01 to 2016-09-30
- Filed
- 2017-08-15
- IRS object ID
- 201742279349302114
- Schema version
- 2015v3.0
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2017-08-15T10:50:24-05:00 | ReturnTs |
| Tax Period End | 2016-09-30 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 651083521 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Holyfield & Thomas LLC | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 125 Butler Street | AddressLine1Txt |
| City | West Palm Beach | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 33407 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2015-10-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 592321112 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Discover Palm Beach Inc | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | DISC | BusinessNameControlTxt |
| Phone | 5612333000 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1555 Palm Beach Lakes Blvd No 800 | AddressLine1Txt |
| City | West Palm Beach | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 33401 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | Jorge Pesquera | PersonNm |
| Person Title | President & CEO | PersonTitleTxt |
| Phone | 5612333000 | PhoneNum |
| Signature | 2017-08-14 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | Scott Y Haynes | PreparerPersonNm |
| PTIN | P01366363 | PTIN |
| Phone | 5616896000 | PhoneNum |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2015 | TaxYr |
| Build TS | 2021-01-29 14:40:06Z | BuildTS |
Form 990 IRS990
Doing Business As Name DoingBusinessAsName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Discover The Palm Beaches | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | Jorge Pesquera | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1555 Palm Beach Lakes Blvd No 800 | AddressLine1Txt |
| City | West Palm Beach | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 33401 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $14,967,950 | GrossReceiptsAmt |
| Group Return For Affiliates | 0 | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | Palmbeachfl.com | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1983 | FormationYr |
| Legal Domicile State | FL | LegalDomicileStateCd |
| Activity Or Mission | To promote tourism in Palm Beach County. | ActivityOrMissionDesc |
| Voting Members Governing Body | 16 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 16 | VotingMembersIndependentCnt |
| Total Employee | 52 | TotalEmployeeCnt |
| Total Volunteers | 0 | TotalVolunteersCnt |
| Total Gross UBI | $0 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | $0 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $11,719,030 | PYContributionsGrantsAmt |
| CY Contributions Grants | $14,404,925 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $355,741 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $563,025 | CYProgramServiceRevenueAmt |
| PY Investment Income | $0 | PYInvestmentIncomeAmt |
| CY Investment Income | $0 | CYInvestmentIncomeAmt |
| PY Other Revenue | $0 | PYOtherRevenueAmt |
| CY Other Revenue | $0 | CYOtherRevenueAmt |
| PY Total Revenue | $12,074,771 | PYTotalRevenueAmt |
| CY Total Revenue | $14,967,950 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $0 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $3,908,389 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $4,216,770 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $7,978,907 | PYOtherExpensesAmt |
| CY Other Expenses | $10,760,925 | CYOtherExpensesAmt |
| PY Total Expenses | $11,887,296 | PYTotalExpensesAmt |
| CY Total Expenses | $14,977,695 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | $187,475 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | -$9,745 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $3,387,133 | TotalAssetsBOYAmt |
| Total Assets EOY | $2,780,758 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $2,569,484 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $1,972,854 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $817,649 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $807,904 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | To promote tourism in Palm Beach County, through the provision of accomodations, meals, hotels, and entrance fees for visiting travel agents. | MissionDesc |
| Significant New Program Srvc | 0 | SignificantNewProgramSrvcInd |
| Significant Change | 0 | SignificantChangeInd |
| Expense | $13,745,337 | ExpenseAmt |
| Revenue | $563,025 | RevenueAmt |
| Desc | In order to promote tourism in Palm Beach County, the Organization maintains an extensive website that highlights the following activities and information guides:1. Vacation guide for hotels, resorts from luxury to bed and breakfast.2. Activities available by interest, for example: a. Cultural, heritage, golf, water sports, dining, etc. b. Family fun activities.3. Links to various tourist and visitor attractions and destinations.4. Calender of events.5. Maps and directory assistance.Other website links are for accessing visitor information for each city, town and village by name in Palm Beach County, and access to statewide visitor information. | Desc |
| Total Program Service Expenses | $13,745,337 | TotalProgramServiceExpensesAmt |
| Described In Section501c3 | 0 | DescribedInSection501c3Ind |
| Schedule B Required | Yes (1) | ScheduleBRequiredInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Subject To Proxy Tax | 0 | SubjectToProxyTaxInd |
| Donor Advised Fund | 0 | DonorAdvisedFundInd |
| Conservation Easements | 0 | ConservationEasementsInd |
| Collections Of Art | 0 | CollectionsOfArtInd |
| Credit Counseling | 0 | CreditCounselingInd |
| Temp Or Permanent Endowments | 0 | TempOrPermanentEndowmentsInd |
| Report Land Building Equipment | 0 | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | 0 | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | 0 | ReportProgramRelatedInvstInd |
| Report Other Assets | 0 | ReportOtherAssetsInd |
| Report Other Liabilities | 0 | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | Yes (1) | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (1) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | 0 | ConsolidatedAuditFinclStmtInd |
| School Operating | 0 | SchoolOperatingInd |
| Foreign Office | 0 | ForeignOfficeInd |
| Foreign Activities | 0 | ForeignActivitiesInd |
| More Than5000 K To Org | 0 | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividualsInd |
| Professional Fundraising | 0 | ProfessionalFundraisingInd |
| Fundraising Activities | 0 | FundraisingActivitiesInd |
| Gaming Activities | 0 | GamingActivitiesInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Grants To Organizations | 0 | GrantsToOrganizationsInd |
| Grants To Individuals | 0 | GrantsToIndividualsInd |
| Schedule J Required | Yes (1) | ScheduleJRequiredInd |
| Tax Exempt Bonds | 0 | TaxExemptBondsInd |
| Loan Outstanding | 0 | LoanOutstandingInd |
| Grant To Related Person | 0 | GrantToRelatedPersonInd |
| Business Rln With Org Mem | 0 | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | 0 | BusinessRlnWithFamMemInd |
| Business Rln With Officer Ent | 0 | BusinessRlnWithOfficerEntInd |
| Deductible Non Cash Contri | 0 | DeductibleNonCashContriInd |
| Deductible Art Contribution | 0 | DeductibleArtContributionInd |
| Terminate Operations | 0 | TerminateOperationsInd |
| Partial Liquidation | 0 | PartialLiquidationInd |
| Disregarded Entity | 0 | DisregardedEntityInd |
| Related Entity | 0 | RelatedEntityInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Activities Conducted Prtshp | 0 | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (1) | ScheduleORequiredInd |
| IRP Document | 5 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (1) | BackupWthldComplianceInd |
| Employee | 52 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (1) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | 0 | UnrelatedBusIncmOverLimitInd |
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | 0 | TaxablePartyNotificationInd |
| Nondeductible Contributions | 0 | NondeductibleContributionsInd |
| Indoor Tanning Services | 0 | IndoorTanningServicesInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 16 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 16 | IndependentVotingMemberCnt |
| Family Or Business Rln | 0 | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | 0 | DelegationOfMgmtDutiesInd |
| Change To Org Documents | 0 | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | 0 | MembersOrStockholdersInd |
| Election Of Board Members | 0 | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | 0 | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (1) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (1) | MinutesOfCommitteesInd |
| Officer Mailing Address | 0 | OfficerMailingAddressInd |
| Local Chapters | 0 | LocalChaptersInd |
| Form990 Provided To Gvrn Body | 0 | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (1) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (1) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (1) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (1) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (1) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (1) | CompensationProcessCEOInd |
| Compensation Process Other | Yes (1) | CompensationProcessOtherInd |
| Investment In Joint Venture | 0 | InvestmentInJointVentureInd |
| States Where Copy Of Return Is Fld | FL | StatesWhereCopyOfReturnIsFldCd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | Mike Valdes VP Finance | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 5612333000 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1555 Palm Beach Lakes Blvd | AddressLine1Txt |
| City | West Palm Beach | CityNm |
| State Abbreviation | FL | StateAbbreviationCd |
| ZIP | 33401 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (33 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|
| Joe Cardenas | |||||||
| Chairman | 4.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Colin Clark | |||||||
| Vice Chairman | 4.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Patrick Franklin | |||||||
| Secretary/Treasurer | 4.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Rita Craig | |||||||
| Director | 4.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Troy McLellan | |||||||
| Director | 4.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Vicki Chouris | |||||||
| Immediate past chair | 4.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| Jason Emmett | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| John Parkinson | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Michael King | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| John Carns | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Ken Kennerly | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Yvonne Boice | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Rick Rose | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Harold Kramer | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Jim Mostad | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Andre Verona | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Jim Williams | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| David Burke | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| David Fine | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| James Hansen | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Peter Yesawich | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Brett Langbert | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Marilynn Wick | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Ricky Wade | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| James Barr | |||||||
| Director | 2.00 | Yes (X) | $0 | $0 | $0 | ||
| Jorge Pesquera | |||||||
| President & CEO | 40.00 | Yes (X) | $268,345 | $0 | $43,251 | ||
| Michael Valsez | |||||||
| VP - Finance | 40.00 | Yes (X) | $50,727 | $0 | $14,767 | ||
| Donald Kolodz | |||||||
| SVP - Operations | 40.00 | Yes (X) | $115,989 | $0 | $26,929 | ||
| Richard Basen Jr | |||||||
| SVP - Marketing | 40.00 | Yes (X) | $153,252 | $0 | $35,194 | ||
| Kelly Cavers | |||||||
| SVP - Group Sales | 40.00 | Yes (X) | $127,691 | $0 | $33,405 | ||
| Steve Crist | |||||||
| Assoc. VP Meetings & Convention Sales | 40.00 | $112,023 | $0 | $25,474 | Yes (X) | ||
| Dori Jensen | |||||||
| Senior Director of Sales Meetings and Conventions | 40.00 | $115,820 | $0 | $19,579 | Yes (X) | ||
| Susan Carlson | |||||||
| Director of Sales-Meetings & Conventions | 40.00 | $104,350 | $0 | $16,270 | Yes (X) | ||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $1,048,197 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $214,869 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 7 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | 0 | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (1) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | 0 | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp (5 entries)
| Address Line1ContractorAddress/USAddress/AddressLine1Txt | CityContractorAddress/USAddress/CityNm | State AbbreviationContractorAddress/USAddress/StateAbbreviationCd | ZIPContractorAddress/USAddress/ZIPCd | ServicesServicesDesc | CompensationCompensationAmt |
|---|---|---|---|---|---|
| Barr & Barr Media | |||||
| 460 West 34th Street | New York | NY | 10001 | Marketing | $4,729,042 |
| Miles Media Group | |||||
| PO Box 1133 | Pine Lake | GA | 30002 | Marketing | $421,925 |
| Development Councelors Intl | |||||
| 215 Park AveSouth 1403 | New York | NY | 10003 | Marketing | $319,266 |
| Simpleview | |||||
| 7458 N La Cholla Blvd 100 | Tucson | AZ | 85741 | Marketing | $108,039 |
| Visit Florida | |||||
| PO Box 1100 | Tallahassee | FL | 32301 | Advertising | $108,039 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 5 | CntrctRcvdGreaterThan100KCnt |
| Government Grants | $14,404,925 | GovernmentGrantsAmt |
| Total Contributions | $14,404,925 | TotalContributionsAmt |
Program Service Revenue ProgramServiceRevenueGrp (2 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| Special Promotion Activity | 900099 | $281,954 | $281,954 |
| Membership Fees | 900099 | $281,071 | $281,071 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $563,025 | TotalProgramServiceRevenueAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $14,967,950 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $563,025 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $0 | ExclusionAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,002,627 | TotalAmt |
| Program Services | $806,328 | ProgramServicesAmt |
| Management And General | $196,299 | ManagementAndGeneralAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,350,140 | TotalAmt |
| Program Services | $1,899,749 | ProgramServicesAmt |
| Management And General | $450,391 | ManagementAndGeneralAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $110,988 | TotalAmt |
| Program Services | $86,554 | ProgramServicesAmt |
| Management And General | $24,434 | ManagementAndGeneralAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $512,872 | TotalAmt |
| Program Services | $399,961 | ProgramServicesAmt |
| Management And General | $112,911 | ManagementAndGeneralAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $240,143 | TotalAmt |
| Program Services | $187,275 | ProgramServicesAmt |
| Management And General | $52,868 | ManagementAndGeneralAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $38,548 | TotalAmt |
| Program Services | $18,111 | ProgramServicesAmt |
| Management And General | $20,437 | ManagementAndGeneralAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $34,500 | TotalAmt |
| Program Services | $16,209 | ProgramServicesAmt |
| Management And General | $18,291 | ManagementAndGeneralAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $130,533 | TotalAmt |
| Program Services | $69,082 | ProgramServicesAmt |
| Management And General | $61,451 | ManagementAndGeneralAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $7,100,862 | TotalAmt |
| Program Services | $7,100,862 | ProgramServicesAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $188,807 | TotalAmt |
| Program Services | $97,334 | ProgramServicesAmt |
| Management And General | $91,473 | ManagementAndGeneralAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $85,233 | TotalAmt |
| Program Services | $7,118 | ProgramServicesAmt |
| Management And General | $78,115 | ManagementAndGeneralAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $294,200 | TotalAmt |
| Program Services | $294,200 | ProgramServicesAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $55,423 | TotalAmt |
| Management And General | $55,423 | ManagementAndGeneralAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt | Program ServicesProgramServicesAmt |
|---|---|---|
| Marketing-Convention | $1,013,582 | $1,013,582 |
| Marketing-Services | $811,673 | $811,673 |
| Public Relations | $512,722 | $512,722 |
| Marketing-Tourisim | $375,504 | $375,504 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $119,338 | TotalAmt |
| Program Services | $49,073 | ProgramServicesAmt |
| Management And General | $70,265 | ManagementAndGeneralAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $14,977,695 | TotalAmt |
| Program Services | $13,745,337 | ProgramServicesAmt |
| Management And General | $1,232,358 | ManagementAndGeneralAmt |
| Fundraising | $0 | FundraisingAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $500 | BOYAmt |
| EOY | $500 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,130,672 | BOYAmt |
| EOY | $622,627 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,095,506 | BOYAmt |
| EOY | $1,998,707 | EOYAmt |
Inventories For Sale Or Use InventoriesForSaleOrUseGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $27,239 | BOYAmt |
| EOY | $47,743 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $133,216 | BOYAmt |
| EOY | $111,181 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,387,133 | BOYAmt |
| EOY | $2,780,758 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,322,150 | BOYAmt |
| EOY | $1,714,646 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $247,334 | BOYAmt |
| EOY | $258,208 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,569,484 | BOYAmt |
| EOY | $1,972,854 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows SFAS117 | Yes (X) | OrganizationFollowsSFAS117Ind |
Unrestricted Net Assets UnrestrictedNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $817,649 | BOYAmt |
| EOY | $807,904 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $817,649 | BOYAmt |
| EOY | $807,904 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,387,133 | BOYAmt |
| EOY | $2,780,758 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | -$9,745 | ReconcilationRevenueExpnssAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Info In Schedule O Part XII | Yes (X) | InfoInScheduleOPartXIIInd |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | 0 | AccountantCompileOrReviewInd |
| FS Audited | Yes (1) | FSAuditedInd |
FS Audited Basis FSAuditedBasisGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Separate Basis Fincl Stmt | Yes (X) | SeparateBasisFinclStmtInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Audit Committee | Yes (1) | AuditCommitteeInd |
| Federal Grant Audit Required | 0 | FederalGrantAuditRequiredInd |
Schedule B IRS990ScheduleB
Contributor Information ContributorInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor | RESTRICTED | ContributorNum |
Contributor Business Name ContributorBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor US Address ContributorUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Contributions | RESTRICTED | TotalContributionsAmt |
Schedule D IRS990ScheduleD
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $0 | TotalBookValueLandBuildingsAmt |
| Footnote Text | Yes (X) | FootnoteTextInd |
| Total Rev Etc Audited Fincl Stmt | $15,291,918 | TotalRevEtcAuditedFinclStmtAmt |
| Donated Services And Use Fclts | $323,968 | DonatedServicesAndUseFcltsAmt |
| Revenue Not Reported | $323,968 | RevenueNotReportedAmt |
| Revenue Subtotal | $14,967,950 | RevenueSubtotalAmt |
| Revenue Not Reported Fincl Stmt | $0 | RevenueNotReportedFinclStmtAmt |
| Total Revenue Per Form990 | $14,967,950 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $15,301,663 | TotExpnsEtcAuditedFinclStmtAmt |
| Donated Services Use Fclts | $323,968 | DonatedServicesUseFcltsAmt |
| Expenses Not Reported | $323,968 | ExpensesNotReportedAmt |
| Expenses Subtotal | $14,977,695 | ExpensesSubtotalAmt |
| Expenses Not Rpt Fincl Stmt | $0 | ExpensesNotRptFinclStmtAmt |
| Total Expenses Per Form990 | $14,977,695 | TotalExpensesPerForm990Amt |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | Part X, Line 2: | FormAndLineReferenceDesc |
| Explanation | The organization is exempt from federal and state income taxes under Section 501(c)(6) of the Internal Revenue Code of 1986 and Chapter 220.13 of Florida Statutes. However, income from certain activities not directly related to the organization's tax-exempt purpose is subject to taxation as unrelated business income. Management does not believe that the organization engaged in any unrelated business activities during the years ended September 30, 2016, and accordingly there is no provision for income taxes reflected in the accompanying financial statements. The organization follows FASB ASC 740-10, Accounting for Uncertainty in Income Taxes. This pronouncement seeks to reduce the diversity in practice associated with certain aspects of measurement and recognition in accounting for income taxes. It prescribes a recognition threshold and measurement attribute for financial statement recognition and measurement of a tax position that an entity takes or expects to take in a tax return. An entity may only recognize or continue to recognize tax positions that meet a "more likely than not" threshold. The organization assesses its income tax positions based on management's evaluation of the facts, circumstances and information available at the reporting date. The organization uses the prescribed "more likely than not" threshold when making its assessment. For the years ended September 30, 2016, the organization did not accrue any interest expense or penalties related to tax positions, and there are no open federal or state tax years currently under audit. | ExplanationTxt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Written Employment Contract | Yes (X) | WrittenEmploymentContractInd |
| Compensation Survey | Yes (X) | CompensationSurveyInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | 0 | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | 0 | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | 0 | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (3 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jorge Pesquera | ||||||||||||||
| President & CEO | $268,345 | $0 | $0 | $0 | $0 | $0 | $18,784 | $0 | $24,467 | $0 | $311,596 | $0 | $0 | $0 |
| Richard Basen Jr | ||||||||||||||
| SVP - Marketing | $153,252 | $0 | $0 | $0 | $0 | $0 | $10,727 | $0 | $24,467 | $0 | $188,446 | $0 | $0 | $0 |
| Kelly Cavers | ||||||||||||||
| SVP - Group Sales | $127,691 | $0 | $0 | $0 | $0 | $0 | $8,938 | $0 | $24,467 | $0 | $161,096 | $0 | $0 | $0 |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (6 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| Form 990, Part VI, Section B, line 11 | The Organization provides a copy of Form 990 to the Board of Directors after it is filed. Any significant, recommended changes to the Form 990 will be addressed by amending the tax return. |
| Form 990, Part VI, Section B, line 12c | Annually, members of the board of directors and key management personnel are required to file a conflict of interest statement. |
| Form 990, Part VI, Section B, line 15 | The compensation of the President is reviewed and approved by the Board of Directors annually. The President reviews and approves compensation of key employees. |
| Form 990, Part VI, Section C, line 18 | The Organization makes its form 990 available to the public upon request. |
| Form 990, Part VI, Section C, line 19 | The Organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. |
| Part XII, Line 2c | The audit report is reviewed annually at the audit report review meeting as presented by the independent auditor. The process has not changed from the prior year. |