SAN FRANCISCO TRAVEL ASSOCIATION: Form 990, tax year 2016

View the entire original 990 at ProPublica ↗

Organization
SAN FRANCISCO TRAVEL ASSOCIATION (EIN 94-0835150)
Tax period
2016-07-01 to 2017-06-30
Filed
2018-05-15
IRS object ID
201841359349306634
Schema version
2016v3.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2018-05-15T12:57:03-05:00ReturnTs
Tax Period End2017-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN946214841PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1Armanino LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line112657 Alcosta Blvd Ste 500AddressLine1Txt
CitySan RamonCityNm
State AbbreviationCAStateAbbreviationCd
ZIP945834600ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2016-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN940835150EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1San Francisco Travel AssociationBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlSANFBusinessNameControlTxt
Phone4159746900PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1One Front Street No 2900AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94111ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonTina WuPersonNm
Person TitleCFOPersonTitleTxt
Phone4159746900PhoneNum
Signature2018-05-15SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonKaty BrownPreparerPersonNm
PTINP00650274PTIN
Phone9257902600PhoneNum
Preparation2018-05-15PreparationDt
FieldValueIRS element (for citing)
Tax2016TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerTina WuPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1One Front Street No 2900AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94111ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$32,962,648GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.sanfrancisco.travelWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1909FormationYr
Legal Domicile StateCALegalDomicileStateCd
Activity Or MissionTO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.ActivityOrMissionDesc
Voting Members Governing Body35VotingMembersGoverningBodyCnt
Voting Members Independent35VotingMembersIndependentCnt
Total Employee135TotalEmployeeCnt
Total Volunteers35TotalVolunteersCnt
Total Gross UBI$557,528TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm-$14,156NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$39,795,622PYContributionsGrantsAmt
CY Contributions Grants$27,029,938CYContributionsGrantsAmt
PY Program Service Revenue$3,304,109PYProgramServiceRevenueAmt
CY Program Service Revenue$5,334,439CYProgramServiceRevenueAmt
PY Investment Income$47,278PYInvestmentIncomeAmt
CY Investment Income$83,733CYInvestmentIncomeAmt
PY Other Revenue$528,304PYOtherRevenueAmt
CY Other Revenue$514,538CYOtherRevenueAmt
PY Total Revenue$43,675,313PYTotalRevenueAmt
CY Total Revenue$32,962,648CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$13,505,873PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$14,162,239CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$24,562,494PYOtherExpensesAmt
CY Other Expenses$16,415,507CYOtherExpensesAmt
PY Total Expenses$38,068,367PYTotalExpensesAmt
CY Total Expenses$30,577,746CYTotalExpensesAmt
PY Revenues Less Expenses$5,606,946PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$2,384,902CYRevenuesLessExpensesAmt
Total Assets BOY$22,688,743TotalAssetsBOYAmt
Total Assets EOY$23,966,291TotalAssetsEOYAmt
Total Liabilities BOY$8,330,281TotalLiabilitiesBOYAmt
Total Liabilities EOY$7,222,927TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$14,358,462NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$16,743,364NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTO ENHANCE THE LOCAL ECONOMY BY MARKETING SAN FRANCISCO AND THE BAY AREA AS THE PREMIER DESTINATION FOR CONVENTIONS, MEETINGS, EVENTS AND LEISURE TRAVEL.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$25,094,536ExpenseAmt
Revenue$5,081,323RevenueAmt
DescAs the City's official visitor promotion organization, the primary purpose of the San Francisco Travel Association is to enhance San Francisco's economy by promoting the City as a site for conventions and trade shows, and as a destination for leisure travelers. In support of this purpose, San Francisco Travel provides sales and marketing, as well as information services to facilitate an excellent visitor experience and enhance the visibility of its members. In FY 2016-17, San Francisco Travel's convention division booked future meetings representing 1,587,552 hotel room nights. The division continued to refine sales strategies for both citywide conventions as well as self-contained strategies to address business during the Moscone expansion period.In 2017, San Francisco Travel completed comprehensive research on visitor attitudes, usage and visitation in the domestic and international markets. The studies revealed 25.5 million visitors and record spending of $9.1 billion in 2017, as well as insights into consumer behaviors which will be used in sales and marketing initiatives. Also completed was the custom Economic Impact Calculator module for convention, sport events and special event. Additionally, San Francisco Travel Association completed data base modeling and intelligence for visitor volume, paid nights and total visitor spend by country and region to better track ROI of sales and marketing spend.In FY 2016-17, San Francisco Travel Public Policy staff along with the Board of Directors continued to educate and advocate around issues which affect the visitor experience, and therefore the economic impact of the industry. Staff supported increased funding for street cleaning, homeless services, and security, as well as advocated for accommodations and improved transportation services to meet client needs.San Francisco Travel's tourism staff generated 120 new tourism programs for partners. We hosted dedicated sales activities in China, Japan, Australia, UK, Mexico, Canada, New York City and Los Angeles, and hosted over 1,000 travel professionals via our FAM program. Staff actively worked with San Francisco International Airport to establish 7 new international non-stop routes and attract 3 new international air carriers, and executed in-market cooperative programs to support the new service.The Marketing organization developed marketing campaigns that generated 6 MM visitors to our various web sites (10 different sites in 10 languages) during the 2016-17 fiscal year. The media relations department hosted and assisted more than 1,400 journalists from around the world during FY 2016-17, generating over 6.5 billion media impressions worldwide. International media alone was valued at in excess of $87 million.San Francisco Travel operates a Visitor Information Center in Hallidie Plaza in downtown San Francisco that is open 336 days a year (closed Sundays from Nov - May) as well co-branded location at Macy's Union Square and the California Welcome Center, which keeps expanded evening and weekend hours. In 2016-2017, the staff assisted over 400,000 visitors.During FY 2016-17, San Francisco Travel published the following titles in partnership with Miles Media: the San Francisco Visitors Planning Guide for distribution to the traveling public as well as several map-guides in multiple languages. In addition, a Meeting Planner's Guide and a Travel Planner's Guide are also published for free distribution to the meeting planners and professional travel planners domestically and internationally. In the fall of 2016 a new seasonal digital guide was added to the publications mix, creating a new "digital bridge" between the existing printed Visitors Planning Guide and reach a higher-funnel, out-of-market audience in a cost-effective manner.Desc
Total Program Service Expenses$25,094,536TotalProgramServiceExpensesAmt
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Temp Or Permanent Endowments0TempOrPermanentEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other SecYes (1)ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With Officer Ent0BusinessRlnWithOfficerEntInd
Deductible Non Cash ContriYes (1)DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl EntYes (1)RelatedOrganizationCtrlEntInd
Transaction With Control Ent0TransactionWithControlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document113IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee135EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members35GoverningBodyVotingMembersCnt
Independent Voting Member35IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local ChaptersYes (1)LocalChaptersInd
Policies Reference ChaptersYes (1)PoliciesReferenceChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Ann HanBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone4152272658PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1One Front Street Ste 2900AddressLine1Txt
CitySan FranciscoCityNm
State AbbreviationCAStateAbbreviationCd
ZIP94111ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (45 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
Rodrigo Enriquez
Chair2.00Yes (X)Yes (X)$0$0$0
Melinda Yee Franklin
Chair-elect2.00Yes (X)Yes (X)$0$0$0
Janet Griggs
Secretary-Treasurer2.00Yes (X)Yes (X)$0$0$0
Peter Gamez
Vice-Chair2.00Yes (X)Yes (X)$0$0$0
Toni Knorr
Immediate Past Chair2.00Yes (X)Yes (X)$0$0$0
Ike Kwon
Public Policy Council Chair2.00Yes (X)Yes (X)$0$0$0
Bruce Gorelick
Tourism Council Chair2.00Yes (X)Yes (X)$0$0$0
Kathryn Pellegrini-Inglin
Marketing Council Chair2.00Yes (X)Yes (X)$0$0$0
Jon Kimball
Convention Council Chair2.00Yes (X)Yes (X)$0$0$0
Annie Allen
Director2.00Yes (X)$0$0$0
Gary Bauer
Director2.00Yes (X)$0$0$0
Larry Bouchard
Director2.00Yes (X)$0$0$0
Steve Cowan
Director2.00Yes (X)$0$0$0
Paul Devitt
Director2.00Yes (X)$0$0$0
John Duggan
Director2.00Yes (X)$0$0$0
Murat Eskicioglu
Director2.00Yes (X)$0$0$0
Steven Haines
Director2.00Yes (X)$0$0$0
Lisa Kershner
Director2.00Yes (X)$0$0$0
Andrea La Mesa
Director2.00Yes (X)$0$0$0
James Lim
Director2.00Yes (X)$0$0$0
Steve Lutge
Director2.00Yes (X)$0$0$0
Sheila Martin
Director2.00Yes (X)$0$0$0
Chuck Pacioni
Director2.00Yes (X)$0$0$0
Matt Prieshoff
Director2.00Yes (X)$0$0$0
Anderson Pugash
Director2.00Yes (X)$0$0$0
Randall Reynoso
Director2.00Yes (X)$0$0$0
Taylor Safford
Director2.00Yes (X)$0$0$0
Pete Sittnick
Director2.00Yes (X)$0$0$0
Lori Starr
Director2.00Yes (X)$0$0$0
David von Winckler
Director2.00Yes (X)$0$0$0
Charles Ward
Director2.00Yes (X)$0$0$0
Sylvia Weiler
Director2.00Yes (X)$0$0$0
Rick Welts
Director2.00Yes (X)$0$0$0
Monetta White
Director2.00Yes (X)$0$0$0
Ivar Satero
Director2.00Yes (X)$0$0$0
Joseph D'Alessandro
President/CEO37.50Yes (X)$674,075$0$31,253
Howard Pickett
EVP, Chief Marketing Officer37.50Yes (X)$280,141$0$31,138
Tina Wu
EVP, Chief Financial Officer37.50Yes (X)$273,606$0$22,082
John Reyes
EVP, Chief Customer Officer37.50Yes (X)$269,858$0$19,615
Paul Frentsos
EVP, Chief Operating Officer37.50Yes (X)$263,427$0$9,500
Kenley Moy
VP, National Sales37.50$230,548$0$10,617Yes (X)
Lysa Lewin
SVP, Citywide Sales37.50$209,958$0$22,606Yes (X)
Christina Hopeman
VP, Informationa Technology37.50$196,866$0$22,595Yes (X)
Todd O'Leary
VP, Global Partnership and Stretegic Alliances37.50$173,796$0$9,043Yes (X)
Leonie Patrick
Sr. Director, Citywide Sales37.50$175,475$0$22,835Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,747,750TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$201,284TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K42IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
HARTMANN STUDIOS
1150 Brickvard Cove Rd Suite 202Point RichmondCA94801SPECIAL EVENTS$1,076,568
KETCHUM INC
912 Fort Duquesne Blvd 3rd FloorPittsburghPA15222PR SERVICES$320,000
PYRO EVENTS INC
PO Box 1030CLAREMONTCA91711FIREWORKS PRODUCTION$292,201
ADMAIL WEST
521 NORTH 10TH STREETSACRAMENTOCA95814FULFILLMENT HOUSE$150,180
MILES MEDIA GROUP LLLP
PO BOX 645430CINCINNATIOH45264PUBLICATIONS$111,117
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K5CntrctRcvdGreaterThan100KCnt
Related Organizations$24,605,500RelatedOrganizationsAmt
Government Grants$900,000GovernmentGrantsAmt
All Other Contributions$1,524,438AllOtherContributionsAmt
Noncash Contributions$886,318NoncashContributionsAmt
Total Contributions$27,029,938TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
MEMBER CO-OP ADVERTISI541800$2,340,535$2,340,535
Membership Dues900099$1,846,016$1,846,016
MEMBER CO-OP PROGRAMS900099$578,506$578,506
COLLATERAL MATERIALS900099$291,894$38,778$253,116
MEMBER PROGRAMS900099$277,488$277,488
FieldValueIRS element (for citing)
Total Program Service Revenue$5,334,439TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$83,733TotalRevenueColumnAmt
Exclusion$83,733ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$137,052TotalRevenueColumnAmt
Unrelated Business Revenue$137,052UnrelatedBusinessRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmtExclusionExclusionAmt
MISC INCOME900004$227,847$17,721$210,126
ONLINE RESERVATION SYS900004$149,639$149,639
FieldValueIRS element (for citing)
Other Revenue Total$377,486OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$32,962,648TotalRevenueColumnAmt
Related Or Exempt Func Income$5,081,323RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$557,528UnrelatedBusinessRevenueAmt
Exclusion$293,859ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$2,068,267TotalAmt
Program Services$1,421,242ProgramServicesAmt
Management And General$647,025ManagementAndGeneralAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$8,545,393TotalAmt
Program Services$6,912,022ProgramServicesAmt
Management And General$1,633,371ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$2,784,612TotalAmt
Program Services$2,067,778ProgramServicesAmt
Management And General$716,834ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$763,967TotalAmt
Program Services$575,807ProgramServicesAmt
Management And General$188,160ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$383,207TotalAmt
Management And General$383,207ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$11,050,138TotalAmt
Program Services$11,050,138ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$349,613TotalAmt
Program Services$220,604ProgramServicesAmt
Management And General$129,009ManagementAndGeneralAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$766,096TotalAmt
Program Services$465,540ProgramServicesAmt
Management And General$300,556ManagementAndGeneralAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,447,728TotalAmt
Program Services$1,097,616ProgramServicesAmt
Management And General$350,112ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$669,049TotalAmt
Management And General$669,049ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$124,940TotalAmt
Program Services$31,500ProgramServicesAmt
Management And General$93,440ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmt
DONATED MATERIALS$924,318$924,318
OTHER EXPENSES$474,168$234,537$239,631
EMPLOYEE RELATIONS AND$152,716$43,683$109,033
EQUIPMENT USAGE AND MAI$73,534$49,751$23,783

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$30,577,746TotalAmt
Program Services$25,094,536ProgramServicesAmt
Management And General$5,483,210ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$2,364,611BOYAmt
EOY$5,490,172EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
EOY$216,175EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$2,983,988BOYAmt
EOY$1,365,258EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,824,781BOYAmt
EOY$1,237,883EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$6,530,408LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$3,108,255LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$3,773,799BOYAmt
EOY$3,422,153EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
EOY$8,085,787EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$10,436,926BOYAmt
EOY$3,695,068EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$1,304,638BOYAmt
EOY$453,795EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$22,688,743BOYAmt
EOY$23,966,291EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$3,571,156BOYAmt
EOY$3,346,291EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,792,420BOYAmt
EOY$926,441EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$2,966,705BOYAmt
EOY$2,950,195EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$8,330,281BOYAmt
EOY$7,222,927EOYAmt
FieldValueIRS element (for citing)
Organization Follows SFAS117Yes (X)OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

FieldValueIRS element (for citing)
BOY$14,358,462BOYAmt
EOY$16,743,364EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$14,358,462BOYAmt
EOY$16,743,364EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$22,688,743BOYAmt
EOY$23,966,291EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$2,384,902ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$4,209,748OtherCostOrOtherBasisAmt
Depreciation$1,636,628DepreciationAmt
Book Value$2,573,120BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,193,678OtherCostOrOtherBasisAmt
Depreciation$1,360,105DepreciationAmt
Book Value$833,573BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$126,982OtherCostOrOtherBasisAmt
Depreciation$111,522DepreciationAmt
Book Value$15,460BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$3,422,153TotalBookValueLandBuildingsAmt

Other Securities OtherSecuritiesGrp

FieldValueIRS element (for citing)
DescCORPORATE BONDSDesc
Book Value$3,695,068BookValueAmt
Method ValuationFMethodValuationCd
FieldValueIRS element (for citing)
Total Book Value Securities$3,695,068TotalBookValueSecuritiesAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (2 entries)

DescDescAmtAmt
DEFERRED RENT$1,585,190
DEFERRED COMPENSATION PLAN OBLIGATION$1,365,005
FieldValueIRS element (for citing)
Total Liability$2,950,195TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart X, Line 2:FormAndLineReferenceDesc
ExplanationThe Association has been granted tax-exempt status by the Internal Revenue Service (IRS) under Section 50l(c)(6) and the California Franchise Tax Board under Section 2370l(e) of the California Revenue and Taxation Code. The Foundation has also been granted tax-exempt status by the IRS under Section 501(c)(3) and the California Franchise Tax Board under Section 23701(d) of the California Revenue and Taxation Code. Accordingly, no provision for income tax has been made in the accompanying consolidated financial statements. U.S. GAAP provide disclosure guidance about positions taken by an entity in its tax returns that might be uncertain. Management has considered its tax positions and does not believe that the Organization has any uncertain tax positions that require adjustment or disclosure in the consolidated financial statements. The Organization's returns are subject to examination by federal and state taxing authorities, generally for three to four years, respectively, after they are filed.ExplanationTxt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (6 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtSpecific Services ProvidedSpecificServicesProvidedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
East Asia and the Pacific00PROGRAM SERVICESPROGRAM SERVICE EXPENSES$723,827
Europe (Including Iceland & Greenland)00PROGRAM SERVICESPROGRAM SERVICE EXPENSES$632,178
North America00PROGRAM SERVICESPROGRAM SERVICE EXPENSES$150,740
South America00PROGRAM SERVICESPROGRAM SERVICE EXPENSES$84,255
South Asia00PROGRAM SERVICESPROGRAM SERVICE EXPENSES$62,381
Central America and the Caribbean00PROGRAM SERVICESPROGRAM SERVICE EXPENSES$10,817
FieldValueIRS element (for citing)
Subtotal Offices0SubtotalOfficesCnt
Subtotal Employees0SubtotalEmployeesCnt
Continutation Total Office0ContinutationTotalOfficeCnt
Continutation Total Employee0ContinutationTotalEmployeeCnt
Total Office0TotalOfficeCnt
Total Employee0TotalEmployeeCnt
Subtotal Spent$1,664,198SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$1,664,198TotalSpentAmt
Transfer To Foreign Corp0TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign Partnership0ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Travel For CompanionsYes (X)TravelForCompanionsInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (10 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
Joseph D'Alessandro
President/CEO$479,952$0$186,623$0$7,500$0$0$0$31,253$0$705,328$0$0$0
Howard Pickett
EVP, Chief Marketing Officer$243,702$0$36,439$0$0$0$0$0$31,138$0$311,279$0$0$0
Tina Wu
EVP, Chief Financial Officer$235,293$0$38,313$0$0$0$0$0$22,082$0$295,688$0$0$0
John Reyes
EVP, Chief Customer Officer$238,064$0$31,794$0$0$0$0$0$19,615$0$289,473$0$0$0
Paul Frentsos
EVP, Chief Operating Officer$230,872$0$32,555$0$0$0$0$0$9,500$0$272,927$0$0$0
Kenley Moy
VP, National Sales$206,007$0$24,541$0$0$0$0$0$10,617$0$241,165$0$0$0
Lysa Lewin
SVP, Citywide Sales$186,260$0$23,698$0$0$0$0$0$22,606$0$232,564$0$0$0
Christina Hopeman
VP, Informationa Technology$180,486$0$16,380$0$0$0$0$0$22,595$0$219,461$0$0$0
Todd O'Leary
VP, Global Partnership and Stretegic$158,517$0$15,279$0$0$0$0$0$9,043$0$182,839$0$0$0
Leonie Patrick
Sr. Director, Citywide Sales$157,791$0$17,684$0$0$0$0$0$22,835$0$198,310$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I, Line 4bFormAndLineReferenceDesc
ExplanationJoseph D'Alessandro participated in a non-qualified retirement plan and contributed $7,500 to it in the 2016 calendar year.ExplanationTxt

Schedule M IRS990ScheduleM

Other Non Cash Contri Table OtherNonCashContriTableGrp (3 entries)

Non Cash CheckboxNonCashCheckboxIndDescDescContributionContributionCntNoncash Contributions Rpt F990NoncashContributionsRptF990AmtMethod Of Determining RevenuesMethodOfDeterminingRevenuesTxt
Yes (X)Other items10$511,180FMV
Yes (X)Banners, Booklets, Passes11$264,051FMV
Yes (X)Food, Beverages5$111,087FMV
FieldValueIRS element (for citing)
Any Property That Must Be Held0AnyPropertyThatMustBeHeldInd
Review Process Unusual NC Gifts0ReviewProcessUnusualNCGiftsInd
Third Parties Used0ThirdPartiesUsedInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I, Column (b):FormAndLineReferenceDesc
ExplanationTHIS NUMBER REPRESENTS THE NUMBER OF CONTRIBUTIONS MADE, NOT THE NUMBER OF ITEMS CONTRIBUTED.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Section B, line 11bTHE FORM 990 IS PROVIDED ELECTRONICALLY TO THE GOVERNING BODY WITH REPORTABLE COMPENSATION AVAILABLE UPON REQUEST.
Form 990, Part VI, Section B, line 12cTHE CONFLICT OF INTEREST AND ANTI-TRUST STATEMENTS ARE REVIEWED BY EACH OFFICER, DIRECTOR OR KEY EMPLOYEE AT THE BEGINNING OF EACH MEETING.
Form 990, Part VI, Section B, line 15OFFICERS SALARIES ARE REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE. COMPENSATION OF THESE PERSONS ARE DETERMINED BY USING DATA SUCH AS COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS. THE ORGANIZATION KEEPS DOCUMENTATION WITH RESPECT TO THE ABOVE PROCESS.
Form 990, Part VI, Section C, line 18THE FORM 990 - RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX IS AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST.
Form 990, Part VI, Section C, line 19THE ORGANIZATION WILL PROVIDE COPIES TO ANYONE REQUESTING ONE OF THESE FORMS IN WRITING.
Form 990, Part XII, Line 2c:NO CHANGE FROM THE PRIOR YEAR

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp (2 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdEINEINPrimary ActivitiesPrimaryActivitiesTxtLegal Domicile StateLegalDomicileStateCdExempt Code SectionExemptCodeSectionTxtPublic Charity StatusPublicCharityStatusTxtBusiness Name Line1DirectControllingEntityName/BusinessNameLine1TxtControlled OrganizationControlledOrganizationInd
SAN FRANCISCO TRAVEL FOUNDATION
ONE FRONT STREET SUITE 2900SAN FRANCISCOCA94111810618666TO HELP PREPARE FUTURE INDUSTRY LEADERSCA501(c)(3)Line 10SAN FRANCISCO TRAVEL ASSOCIATIONYes (1)
San Francisco Tourism Improvement District Management Corp
One Front Street Suite 2900SAN FRANCISCOCA94111264814856To advance and promote the hotel and tourism industry within San FranciscoCA501(c)(6)0
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth OrgYes (1)GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of Facilities0SharingOfFacilitiesInd
Paid Employees Sharing0PaidEmployeesSharingInd
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org0ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other OrgYes (1)TransferFromOtherOrgInd

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