DAIRY MANAGEMENT INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization: DAIRY MANAGEMENT INC (EIN 36-3992031)
Tax period: 2020-01-01 to 2020-12-31
Filed: 2021-11-13
IRS object ID: 202123179349300627
Schema version: 2020v4.1
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule D
Schedule F
Schedule I
Schedule J
Schedule O
Schedule R

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2021-11-13T08:15:37-06:00	ReturnTs
Tax Period End	2020-12-31	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	ERNST & YOUNG US LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	1101 NEW YORK AVE NW	AddressLine1Txt
City	WASHINGTON	CityNm
State Abbreviation	DC	StateAbbreviationCd
ZIP	20005	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2020-01-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	363992031	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	DAIRY MANAGEMENT INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
In Care Of	% QUINTON BAILY	InCareOfNm
Business Name Control	DAIR	BusinessNameControlTxt
Phone	8478032000	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	10255 W Higgins Road suite 900	AddressLine1Txt
City	Rosemont	CityNm
State Abbreviation	IL	StateAbbreviationCd
ZIP	60018	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	QUINTON BAILY	PersonNm
Person Title	CFO	PersonTitleTxt
Phone	8478032000	PhoneNum
Signature	2021-11-12	SignatureDt
Discuss With Paid Preparer	Yes (true)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	QUINTON	PersonFirstNm
Person Last	BAILY	PersonLastNm

Field	Value	IRS element (for citing)
SSN	999009999	SSN

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	AMBER GAZICA	PreparerPersonNm
PTIN	P01391011	PTIN
Phone	2023276000	PhoneNum
Preparation	2021-11-12	PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	2	TrustedCustomerCd

Field	Value	IRS element (for citing)
Tax	2020	TaxYr
Build TS	2022-09-23 18:48:47Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Principal Officer	Thomas Gallagher	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	10255 W Higgins Road Ste 900	AddressLine1Txt
City	Rosemont	CityNm
State Abbreviation	IL	StateAbbreviationCd
ZIP	60018	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$161,001,687	GrossReceiptsAmt
Group Return For Affiliates	false	GroupReturnForAffiliatesInd
Organization501c	Yes (X)	Organization501cInd
Website Address	WWW.DAIRY.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1995	FormationYr
Legal Domicile State	DC	LegalDomicileStateCd
Activity Or Mission	TO INVEST DAIRY PRODUCER CHECKOFF FUNDS IN STRATEGIC, COORDINATED MARKETING PROGRAMS DESIGNATED TO INCREASE CONSUMPTION OF DAIRY PRODUCTS BOTH DOMESTICALLY AND INTERNATIONALLY.	ActivityOrMissionDesc
Voting Members Governing Body	79	VotingMembersGoverningBodyCnt
Voting Members Independent	79	VotingMembersIndependentCnt
Total Employee	304	TotalEmployeeCnt
Total Volunteers	45	TotalVolunteersCnt
Total Gross UBI	-$569,928	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$0	PYContributionsGrantsAmt
CY Contributions Grants	$0	CYContributionsGrantsAmt
PY Program Service Revenue	$155,735,159	PYProgramServiceRevenueAmt
CY Program Service Revenue	$161,564,911	CYProgramServiceRevenueAmt
PY Investment Income	$16,200	PYInvestmentIncomeAmt
CY Investment Income	$6,704	CYInvestmentIncomeAmt
PY Other Revenue	$0	PYOtherRevenueAmt
CY Other Revenue	-$569,928	CYOtherRevenueAmt
PY Total Revenue	$155,751,359	PYTotalRevenueAmt
CY Total Revenue	$161,001,687	CYTotalRevenueAmt
PY Grants And Similar Paid	$1,480,000	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$1,530,000	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$28,929,072	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$30,004,222	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$0	CYTotalFundraisingExpenseAmt
PY Other Expenses	$125,342,287	PYOtherExpensesAmt
CY Other Expenses	$129,467,465	CYOtherExpensesAmt
PY Total Expenses	$155,751,359	PYTotalExpensesAmt
CY Total Expenses	$161,001,687	CYTotalExpensesAmt
CY Revenues Less Expenses	$0	CYRevenuesLessExpensesAmt
Total Assets BOY	$14,838,837	TotalAssetsBOYAmt
Total Assets EOY	$14,281,932	TotalAssetsEOYAmt
Total Liabilities BOY	$14,838,837	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$14,281,932	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$0	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$0	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	DAIRY MANAGEMENT INC (DMI) WAS FORMED IN 1995 BY THE NATIONAL DAIRY PROMOTION AND RESEARCH BOARD (NDB) AND THE UNITED DAIRY INDUSTRY ASSOCIATION (UDIA). DMI IS A MANAGEMENT ORGANIZATION THAT INVESTS DAIRY PRODUCER CHECKOFF FUNDS IN STRATEGIC, COORDINATED MARKETING PROGRAMS DESIGNED TO INCREASE CONSUMPTION OF U.S. DAIRY PRODUCTS BOTH DOMESTICALLY AND INTERNATIONALLY. THE FORMATION OF DMI HAS CREATED EFFICIENCIES, GAINED THROUGH THE ELMINATION OF REDUNDANCIES AND THE POWER OF JOINT PLANNING.	MissionDesc
Significant New Program Srvc	false	SignificantNewProgramSrvcInd
Significant Change	false	SignificantChangeInd
Desc	2020 Domestic and International Partnerships Partnerships play a foundational role in the checkoff's work and its mission to drive dairy sales and trust by working with, and through, food and beverage industry leaders both domestically and internationally. These partnerships focus on immediate and long-term opportunities with a concentrated focus on product, menu, and packaging innovation along with advertising. Domestic Foodservice Partnerships In 2020, DMI continued its partnerships with foodservice leaders Domino's, McDonald's, Pizza Hut and Taco Bell. These partners contributed more than 100 million incremental milk pounds in 2019 - continuing a long-term dairy volume growth trend that has yielded over 2.2 billion milk equivalent dairy pounds growth and three percent average growth over the term of the partnerships. DMI supports the partnerships with dairy food scientists alongside consumer insights, marketing and nutrition experts to advance dairy-centric opportunities. This includes introducing new cheese varieties, unique ways to use dairy in menu offerings and to include dairy in new menu occasions such as breakfast and dessert. And, even more important, these partners are category leaders and capture the attention of their competitors. This catalytic effect means, for example, when DMI leads the redevelopment and marketing relaunch of McDonald's McCaf specialty beverage portfolio, other chains often follow - with no additional investment from the dairy checkoff. Domino's continues to deliver record sales by focusing on new ways to engage with consumers to buy more pizzas and meet new occasions. In 2020, they supported trust efforts by incorporating dairy's story in their popular Pizza Tracker during National Dairy Month. Additionally, they expanded Smart Slice pizza to more than 12,000 schools. Dairy sales results were driven by Domino's loyalty Points for Pies program (any pizza counted towards free pizza at Domino's, which encouraged overall category growth) and new Carryout Insurance television advertising which built confidence and trust in the delivery experience. McDonald's continued its focus on menu development with the introduction of its Donut Sticks made with real butter, and its Worldwide Favorites menu that featured dairy-friendly menu items which included new cheeses (gouda, mozzarella), cheesy bacon fries and the popular Stroopwafel McFlurry. Pizza Hut relaunched its popular P-Zone, a calzone-style pizza that fit consumer needs for both an on-the-go snack and a cheese-friendly meal. Additionally, Pizza Hut launched their spin on a favored consumer snack, Cheez-It, with their portable, cheese-centric Cheez-It Pizza. Taco Bell offered its $5 Grande Nacho Box, which evolved nachos from a side to a meal fit for sharing, which featured high-quality cheese and sour cream. Additionally, they launched the Toasted Cheddar Chalupa which includes a new way to the new, aged cheddar cheese variety. Domestic Fluid Milk Partners Revitalizing the fluid milk category remains a checkoff priority. To accomplish this, DMI works with targeted fluid milk processors who share farmers' commitment to invest in innovation, packaging, marketing efforts and infrastructure to address two core goals: - Stabilizing the 40-plus year decline in fluid milk sales with a focus on letting milk be milk - Growing milk-based beverages that lets milk be the competition. This means milk serves as a primary ingredient in coffees, teas, smoothies and other ready-to-drink beverages Through this initiative, DMI partnered with four core dairy/food companies: Dairy Farmers of America, Darigold, Kroger and Shamrock Farms. These efforts have led to sustainable change for the category through investments in infrastructure (e.g., new plant construction, upgraded facilities), advertising, staffing and product innovation. In 2020, these partners launched new beverages in growth-driving segments that include: -Value-added milk from Darigold, which led to Borden, Horizon and Meijer to launch similar products -Indulgent, flavored whole milk, Private Selection Primo Pastures from Kroger, which was followed by a premium flavored milk from Dean Foods' TruMoo brand -On-the-go energy drinks made from milk which we partnered with Shamrock Farms to deliver. Shamrock Farms extended its Rockin' Protein line to include a Rockin' Energy extension (a single-serve energy beverage made with milk) - Dairy milk + plant blended beverages launched by Dairy Farmers of America, under their Live Real Farms brand, to meet consumer demand for plant-based products and keep them in the milk category. DMI also partnered with the Milk Processor Education Program (MilkPEP) and leading brands to create the Milk Revitalization Alliance. This effort provides retail-specific category leadership and shopper/consumer trend insights to help retailers understand how they can leverage and build the milk category. International Partnerships Checkoff has embarked on direct partnerships with companies who supply or purchase U.S. dairy to accelerate international sales. This effort builds on the successful domestic partnership model with foodservice companies and dairy cooperatives and processors by serving as expert consultants to provide marketing, packaging, insights, innovation, supply chain and social responsibility support to advance U.S. dairy. Global foodservice partners include Pizza Hut Asia Pacific, KFC in Latin America and Domino's Japan which have delivered positive results for U.S. dairy exports: -Pizza Hut Asia Pacific increased its U.S. cheese sales through the launch of several limited time offers, such as the Salted Egg Sensation Stuffed Crust pizza in Hong Kong that features U.S. string cheese in the crust and the Cheese Bomb in Indonesia that offers a crust with a breaded mozzarella ball border available in salsa, BBQ and truffle flavors. -KFC also grew U.S. dairy sales in its Latin America and Caribbean market by pairing chicken with U.S.-produced cheese. The Chicken & Cheese Pop, a mix of popcorn chicken and cheese curds that are breaded with KFC's 11 herbs and spices. -Domino's Japan launched its New Yorker pizza that features 1 kilogram (2.2. pounds) of U.S. cheese per pizza. DMI provided marketing support that helped raise awareness among Japanese consumers. Additionally, checkoff has partnered with dairy co-operatives to advance U.S. dairy exports including Dairy Farmers of America, Darigold, Land O'Lakes and United Dairymen of Arizona/Dairy America.	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Desc	EXPORT DMI IMPLEMENTS MARKETING PROGRAMS TO FACILITATE THE SALES OF U.S. PRODUCED DAIRY PRODUCTS IN INTERNATIONAL MARKETS AND U.S. PRODUCED DAIRY INGREDIENTS OUTSIDE THE UNITED STATES. DMI ALSO PROVIDES TRADE AND ACCESS SUPPORT FOR EXPORTS INTO INTERNATIONAL MARKETS.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Desc	FUEL UP TO PLAY 60 FUEL UP TO PLAY 60 (FUTP 60) IS DAIRY'S BEST SUCCESS STORY WHEN IT COMES TO ADVANCING HEALTH AND WELLNESS AMONG YOUTH. AT ITS CORE, FUTP 60 IS AN IN-SCHOOL HEALTH AND WELLNESS PROGRAM DESIGNED TO ENGAGE AND EMPOWER YOUTH TO TAKE ACTION FOR THEIR OWN HEALTH BY IMPLEMENTING LONG-TERM, POSITIVE CHANGES FOR THEMSELVES, THEIR SCHOOLS AND BEYOND. CUSTOMIZABLE AND NON-PRESCRIPTIVE PROGRAM COMPONENTS ARE GROUNDED IN RESEARCH WITH YOUTH, INCLUDING TOOLS AND RESOURCES, IN-SCHOOL PROMOTIONAL MATERIALS, A WEBSITE, STUDENT ENGAGEMENT ACTIVITIES AND GRANTS TO FUND SUSTAINABLE CHANGES - ESPECIALLY IN PROVIDING INCREMENTAL ACCESS TO SCHOOL NUTRITION WITH AN EMPHASIS ON DAIRY. FUTP 60 WAS FOUNDED IN 2009 BY THE NATIONAL DAIRY COUNCIL (NDC) AND THE NATIONAL FOOTBALL LEAGUE (NFL), IN COLLABORATION WITH THE U.S. DEPARTMENT OF AGRICULTURE. SINCE THAT TIME FUTP 60 HAS BECOME THE LARGEST IN-SCHOOL HEALTH & WELLNESS PROGRAM IN THE UNITED STATES WITH MORE THAN 70,000 SCHOOLS ENROLLED, REACHING MILLIONS OF students. THE PROGRAM HAS HELPED TO CHANGE SCHOOL ENVIRONMENTS TO BETTER SUPPORT PROPER NUTRITION AND PHYSICAL ACTIVITY, AND BECAUSE OF FUEL UP TO PLAY 60, MILLIONS OF STUDENTS ARE EATING HEALTHIER AND ARE MORE PHYSICALLY ACTIVE. THE PROGRAM HAS NOT ONLY BEEN WELL RECEIVED BY SCHOOLS AS IT HELPS THEM IMPROVE THE SCHOOL HEALTH AND WELLNESS ENVIRONMENT, ESPECIALLY IN UNDERSERVED SCHOOLS, BUT IT ALSO HAS BEEN EMBRACED BY THOSE OUTSIDE OF THE DAIRY INDUSTRY WHO SEE THE VALUE OF ENGAGING IN THE PROGRAM INCLUDING MANY OTHER HEALTH AND NUTRITION ORGANIZATIONS. OUR SUCCESS WITH FUTP 60 GOES BEYOND HEALTHY EATING AND PHYSICAL ACTIVITY IN SCHOOLS. IT IS ABOUT THE TOTAL HEALTH OF THE CHILD, AND THE POSITIVE IMPACT ON COMMUNITIES. As part of its mission to protect and grow sales and trust in dairy, Dairy Management Inc. (DMI) and the Innovation Center for U.S. Dairy launched an industry-wide initiative in 2017, Undeniably Dairy. In its fourth year, during 2020, Undeniably Dairy serves as the dairy community's industry-wide, multi-stakeholder campaign that helps consumers and other stakeholders recognize the important role dairy plays in their lives. Undeniably Dairy does this by building on consumer insights that indicate people increasingly want to know more about where their foods come from. The campaign connects people with the farmers and the dairy community behind the real, nutrient-rich and responsibly produced milk and dairy foods they love, while also bringing a bit of dairy joy during culturally relevant moments. Each year, Undeniably Dairy leverages an integrated multi-channel approach to expand reach, raise awareness and build participation and ultimately, trust, through: -Integrated communications - A comprehensive approach that includes media and other channel partnerships, digital (websites, search, and social strategies), earned and social media, and through events and experiences. -Influencer outreach - Establishing and/or strengthening relationships with critical media, reputational (e.g., dietitians, health professional organizations, environmental and animal care leaders) and cultural influencers (e.g., food and lifestyle bloggers) that reach consumers. -Community engagement - Rallying the dairy, food and other relevant communities to amplify, customize and create content around Undeniably Dairy and its pillars to further unify and strengthen dairy's voice, including engagement among farmers, processors and manufacturers, retailers, and agribusiness. In 2020, efforts focused on building trust and relevance around dairy as a sustainably nutritious food. This was reinforced by content that shared stories of farmers' commitment to caring for the land for future generations and to using new technologies and innovations to protect and enhance natural resources. Additional content and partnerships with fitness and nutrition influencers highlighted the unique nutritional make-up of dairy foods and the role they play in overall wellness. IN ITS FIRST FOUR YEARS, THE CAMPAIGN HAS MADE AN IMPACT. THE UNDENIABLY DAIRY CAMPAIGN HAS EARNED 1.5 BILLION MEDIA IMPRESSIONS, INCLUDING SATELLITE MEDIA TOURS, DESK-SIDE VISITS AND OTHER MEDIA RELATIONS TO REACH TARGETED CONSUMERS AND THOUGHT LEADERS. 2020 EFFORTS SECURED MORE THAN 271 MILLION IMPRESSIONS AND MORE THAN 72 MILLION VIDEO VIEWS WHICH LED TO SIGNIFICANT LIFT IN THE PERCEPTIONS OF DAIRY.	Desc

Field	Value	IRS element (for citing)
Described In Section501c3	false	DescribedInSection501c3Ind
Schedule B Required	false	ScheduleBRequiredInd
Political Campaign Acty	false	PoliticalCampaignActyInd
Subject To Proxy Tax	false	SubjectToProxyTaxInd
Donor Advised Fund	false	DonorAdvisedFundInd
Conservation Easements	false	ConservationEasementsInd
Collections Of Art	false	CollectionsOfArtInd
Credit Counseling	false	CreditCounselingInd
Donor Rstr Or Quasi Endowments	false	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (true)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	false	ReportInvestmentsOtherSecInd
Report Program Related Invst	false	ReportProgramRelatedInvstInd
Report Other Assets	Yes (true)	ReportOtherAssetsInd
Report Other Liabilities	Yes (true)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	false	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (true)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	false	ConsolidatedAuditFinclStmtInd
School Operating	false	SchoolOperatingInd
Foreign Office	false	ForeignOfficeInd
Foreign Activities	Yes (true)	ForeignActivitiesInd
More Than5000 K To Org	false	MoreThan5000KToOrgInd
More Than5000 K To Individuals	false	MoreThan5000KToIndividualsInd
Professional Fundraising	false	ProfessionalFundraisingInd
Fundraising Activities	false	FundraisingActivitiesInd
Gaming Activities	false	GamingActivitiesInd
Operate Hospital	false	OperateHospitalInd
Grants To Organizations	Yes (true)	GrantsToOrganizationsInd
Grants To Individuals	false	GrantsToIndividualsInd
Schedule J Required	Yes (true)	ScheduleJRequiredInd
Tax Exempt Bonds	false	TaxExemptBondsInd
Loan Outstanding	false	LoanOutstandingInd
Grant To Related Person	false	GrantToRelatedPersonInd
Business Rln With Org Mem	false	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	false	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	false	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	false	DeductibleNonCashContriInd
Deductible Art Contribution	false	DeductibleArtContributionInd
Terminate Operations	false	TerminateOperationsInd
Partial Liquidation	false	PartialLiquidationInd
Disregarded Entity	false	DisregardedEntityInd
Related Entity	Yes (true)	RelatedEntityInd
Related Organization Ctrl Ent	Yes (true)	RelatedOrganizationCtrlEntInd
Transaction With Control Ent	Yes (true)	TransactionWithControlEntInd
Activities Conducted Prtshp	false	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (true)	ScheduleORequiredInd
IRP Document	123	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (true)	BackupWthldComplianceInd
Employee	304	EmployeeCnt
Employment Tax Returns Filed	Yes (true)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	false	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	false	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	false	ProhibitedTaxShelterTransInd
Taxable Party Notification	false	TaxablePartyNotificationInd
Nondeductible Contributions	false	NondeductibleContributionsInd
Indoor Tanning Services	false	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	false	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	false	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	79	GoverningBodyVotingMembersCnt
Independent Voting Member	79	IndependentVotingMemberCnt
Family Or Business Rln	Yes (true)	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	false	DelegationOfMgmtDutiesInd
Change To Org Documents	false	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	false	MaterialDiversionOrMisuseInd
Members Or Stockholders	false	MembersOrStockholdersInd
Election Of Board Members	false	ElectionOfBoardMembersInd
Decisions Subject To Approva	false	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (true)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (true)	MinutesOfCommitteesInd
Officer Mailing Address	false	OfficerMailingAddressInd
Local Chapters	false	LocalChaptersInd
Form990 Provided To Gvrn Body	false	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (true)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (true)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (true)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (true)	WhistleblowerPolicyInd
Document Retention Policy	Yes (true)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (true)	CompensationProcessCEOInd
Compensation Process Other	Yes (true)	CompensationProcessOtherInd
Investment In Joint Venture	false	InvestmentInJointVentureInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	QUINTON BAILY	PersonNm
Phone	8478032000	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	10255 W HIGGINS RD STE 900	AddressLine1Txt
City	Rosemont	CityNm
State Abbreviation	IL	StateAbbreviationCd
ZIP	60018	ZIPCd

Field	Value	IRS element (for citing)
Info In Schedule O Part VII	Yes (X)	InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (103 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt	Highest Compensated EmployeeHighestCompensatedEmployeeInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	OfficerOfficerInd	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd
Vilsack Thomas J
Executive Vice President	40.0	0.0	Yes (X)	$882,058	$0	$30,584
Gallagher Thomas P
CEO	40.0	0.0		$837,301	$0	$49,736	Yes (X)
O'Brien Barbara
President	40.0	0.0		$565,812	$0	$82,543	Yes (X)
Miller Gregory D
Executive Vice President	40.0	0.0	Yes (X)	$496,315	$0	$82,981
Engelmann Elizabeth A
Executive Vice President	40.0	0.0	Yes (X)	$455,968	$0	$80,692
Ragalie-Carr Jean H
Executive Vice President	40.0	0.0	Yes (X)	$452,133	$0	$49,828
Baily Quinton
CFO	30.0	0.0		$370,884	$0	$49,553	Yes (X)
Laverne Harden Krysta
EXECUTIVE VICE PRESIDENT	0.0	40.0	Yes (X)	$379,755	$0	$39,831
Hershey Marilyn
Chair	1.0	1.0		$52,250	$0	$0		Yes (X)
Hoff Neil
Director	1.0	1.0		$27,825	$0	$0		Yes (X)
Donahoe Audrey
Director	1.0	1.0		$5,900	$0	$0		Yes (X)
Mueller Lowell
Director	1.0	1.0		$5,700	$0	$0		Yes (X)
Brubaker John
Director	1.0	1.0		$5,200	$0	$0		Yes (X)
Merrill Allen
Director	1.0	1.0		$4,900	$0	$0		Yes (X)
Werth Corby
Director	1.0	1.0		$4,000	$0	$0		Yes (X)
Woods Tom
Director	1.0	1.0		$4,000	$0	$0		Yes (X)
Hardy Jeffrey
Director	1.0	1.0		$3,700	$0	$0		Yes (X)
Strassburg Jeff
Director	1.0	1.0		$3,700	$0	$0		Yes (X)
Neahring Steve
Director	1.0	1.0		$3,400	$0	$0		Yes (X)
Schilter Michelle
Director until Jun 2020	1.0	1.0		$3,400	$0	$0		Yes (X)
Hoewischer Mark
Director	1.0	1.0		$3,300	$0	$0		Yes (X)
Jacquier James
Director	1.0	1.0		$3,300	$0	$0		Yes (X)
Conrad Gregory
DIRECTOR AS OF FEB 2020	1.0	1.0		$3,000	$0	$0		Yes (X)
Kasper Tom
Director	1.0	1.0		$3,000	$0	$0		Yes (X)
Krause Charles
Director	1.0	1.0		$2,900	$0	$0		Yes (X)
Byma Richard
Director until oct 2020	1.0	1.0		$2,800	$0	$0		Yes (X)
Deutsch Bill
Director	1.0	1.0		$2,700	$0	$0		Yes (X)
Werth Jeremy
DIRECTOR as of oct 2020	1.0	1.0		$2,100	$0	$0		Yes (X)
Esplin Brian
Director	1.0	1.0		$2,000	$0	$0		Yes (X)
Wardin Kristopher
DIRECTOR	1.0	1.0		$2,000	$0	$0		Yes (X)
Gladden Josh
DIRECTOR AS OF MAY 2020	1.0	1.0		$1,900	$0	$0		Yes (X)
Hancock Larry
Director	1.0	1.0		$1,700	$0	$0		Yes (X)
Moore Kevin
Director	1.0	1.0		$1,600	$0	$0		Yes (X)
Gilbert Dan
Director until oct 2020	1.0	1.0		$1,500	$0	$0		Yes (X)
Heatwole Jerrel
Director until oct 2020	1.0	1.0		$1,500	$0	$0		Yes (X)
Podtburg Rick
Director	1.0	1.0		$1,400	$0	$0		Yes (X)
Werkhoven Jim
Director	1.0	1.0		$1,300	$0	$0		Yes (X)
Hardie David Skip
Secretary	1.0	1.0		$1,200	$0	$0		Yes (X)
Ferguson Mike
Director	1.0	1.0		$900	$0	$0		Yes (X)
Hanselman Barbara
DIRECTOR as of oct 2020	1.0	1.0		$900	$0	$0		Yes (X)
Houin Jill
DIRECTOR AS OF MAY 2020	1.0	1.0		$900	$0	$0		Yes (X)
Ramsey Lynn
DIRECTOR - PART YEAR	1.0	1.0		$800	$0	$0		Yes (X)
Reid Jim
Director	1.0	1.0		$800	$0	$0		Yes (X)
Rovey Paul
Director	1.0	1.0		$800	$0	$0		Yes (X)
Sukalski Christine
DIRECTOR - PART YEAR	1.0	1.0		$800	$0	$0		Yes (X)
Titlon-Flood Jennifer
Director	1.0	1.0		$800	$0	$0		Yes (X)
VanDyke Dan
Director	1.0	1.0		$800	$0	$0		Yes (X)
Howrigan Jr Harold
Director	1.0	1.0		$700	$0	$0		Yes (X)
Raney Jeffrey
DIRECTOR as of oct 2020	1.0	1.0		$700	$0	$0		Yes (X)
Easter Glen
Director	1.0	1.0		$600	$0	$0		Yes (X)
Hood Tim
Director	1.0	1.0		$600	$0	$0		Yes (X)
Hotveldt Dan
Director	1.0	1.0		$600	$0	$0		Yes (X)
Adams Cynthia
Director	1.0	0.0		$0	$0	$0		Yes (X)
Anglin WRyan
Director	1.0	1.0		$0	$0	$0		Yes (X)
Ballard Steve
Director until dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Bengen Dick
DIRECTOR	1.0	1.0		$0	$0	$0		Yes (X)
Bernhardt Tim
Director as of dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Bikowsky Patty
Director	1.0	0.0		$0	$0	$0		Yes (X)
Bossard Bret
Director	1.0	0.0		$0	$0	$0		Yes (X)
Brouwer Robert
Director as of dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Caballlero Craig
Director	1.0	0.0		$0	$0	$0		Yes (X)
Carrol Doug
Director	1.0	0.0		$0	$0	$0		Yes (X)
Chamberlain Warren
Director	1.0	0.0		$0	$0	$0		Yes (X)
Crave George
Director as of dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
DeRuyter Sharon
Director as of dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Douglass Lois
Director as of dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Dziurgot Melissa
Director until dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Eberle Stacy
Director until dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Folger Kathryn
Director as of dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Fullmer Chace
Director	1.0	1.0		$0	$0	$0		Yes (X)
Gaalswyk Don
Director as of dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Gibson Gregory
Director until dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Hetzel Jennifer
Director	1.0	0.0		$0	$0	$0		Yes (X)
Hillan Evan
Director	1.0	0.0		$0	$0	$0		Yes (X)
Hoffman Ralph
Director	1.0	0.0		$0	$0	$0		Yes (X)
Jackson David
Director	1.0	0.0		$0	$0	$0		Yes (X)
Korn Kim
Director	1.0	0.0		$0	$0	$0		Yes (X)
Larson John
Director	1.0	0.0		$0	$0	$0		Yes (X)
Levzow Becky
Director	1.0	0.0		$0	$0	$0		Yes (X)
Leyendekker Justin
Director	1.0	0.0		$0	$0	$0		Yes (X)
Liebenstein Barb
DIRECTOR	1.0	1.0		$0	$0	$0		Yes (X)
Maddox Stephen
Vice Chair	1.0	0.0		$0	$0	$0		Yes (X)
Mellema Sieto
Director	1.0	1.0		$0	$0	$0		Yes (X)
Miller Orville
Director	1.0	0.0		$0	$0	$0		Yes (X)
Moroney Nathan
Director	1.0	0.0		$0	$0	$0		Yes (X)
Oosten Mike
Director	1.0	0.0		$0	$0	$0		Yes (X)
Peterson Alex
Director	1.0	0.0		$0	$0	$0		Yes (X)
Phares Steve
Director until Feb 2020	1.0	1.0		$0	$0	$0		Yes (X)
Post Marv
Director as of dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Pyle David
Director	1.0	0.0		$0	$0	$0		Yes (X)
Roecker Randy
Director	1.0	0.0		$0	$0	$0		Yes (X)
Scott Brad
Director	1.0	0.0		$0	$0	$0		Yes (X)
Seefeldt Connie
Director	1.0	0.0		$0	$0	$0		Yes (X)
Shipp Joanna
Director	1.0	0.0		$0	$0	$0		Yes (X)
Skiba Kathleen
Director until dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Stitzlein Earl
DIRECTOR - PART YEAR	1.0	1.0		$0	$0	$0		Yes (X)
Tjaarda Pauline
Director	1.0	0.0		$0	$0	$0		Yes (X)
Tjaarda Perry
Director until oct 2020	1.0	1.0		$0	$0	$0		Yes (X)
Vander Eyk Arlene
Director	1.0	0.0		$0	$0	$0		Yes (X)
Vander Kooi Deb
Director	1.0	0.0		$0	$0	$0		Yes (X)
Webb James
Director until dec 2020	1.0	0.0		$0	$0	$0		Yes (X)
Werkhoven Dolores
Director until dec 2020	1.0	1.0		$0	$0	$0		Yes (X)
Weststeyn Stephen
Director	1.0	0.0		$0	$0	$0		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$4,579,701	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$465,748	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	151	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	false	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (true)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	false	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
Daniel J Edelman Inc
200 East Randolph Street	CHICAGO	IL	60601	Agency Services	$10,134,020
Dominos Pizza
PO BOX 997	ANN ARBOR	MI	48106	Promotion	$7,792,497
NFL Properties LLC
PO BOX 27278	NEW YORK	NY	10087	PROMOTION	$6,322,500
Dairy Farmers of America
1405 N 98th Street	KANSAS CITY	KS	66111	PROMOTION	$3,059,588
Darigold Inc
62973 Collection Center Drive	CHICAGO	IL	606930629	PROMOTION	$3,000,000

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	127	CntrctRcvdGreaterThan100KCnt
Total Contributions	$0	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
PROGRAM FUNDING REVENUE	900099	$116,050,768	$116,050,768
CORE FUNDING REVENUE	900099	$38,736,491	$38,736,491
CONTRACT SERVICES REVENUE	900099	$6,777,652	$6,777,652

Field	Value	IRS element (for citing)
Total Program Service Revenue	$161,564,911	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$6,704	TotalRevenueColumnAmt
Exclusion	$6,704	ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$0	TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$0	TotalRevenueColumnAmt

Rental Income Or Loss RentalIncomeOrLossGrp

Field	Value	IRS element (for citing)
Real	$0	RealAmt
Personal	$0	PersonalAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$0	TotalRevenueColumnAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$0	TotalRevenueColumnAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$0	FundraisingGrossIncomeAmt
Fundraising Direct Expenses	$0	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$0	TotalRevenueColumnAmt

Field	Value	IRS element (for citing)
Gaming Gross Income	$0	GamingGrossIncomeAmt
Gaming Direct Expenses	$0	GamingDirectExpensesAmt

Net Income From Gaming NetIncomeFromGamingGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$0	TotalRevenueColumnAmt

Field	Value	IRS element (for citing)
Gross Sales Of Inventory	$0	GrossSalesOfInventoryAmt
Cost Of Goods Sold	$0	CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$0	TotalRevenueColumnAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	INVESTMENT IN PARTNERSHIPS	Desc
Business	525990	BusinessCd
Total Revenue Column	-$569,928	TotalRevenueColumnAmt
Unrelated Business Revenue	-$569,928	UnrelatedBusinessRevenueAmt

Field	Value	IRS element (for citing)
Other Revenue Total	-$569,928	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$161,001,687	TotalRevenueColumnAmt
Related Or Exempt Func Income	$161,564,911	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	-$569,928	UnrelatedBusinessRevenueAmt
Exclusion	$6,704	ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

Field	Value	IRS element (for citing)
Total	$1,530,000	TotalAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Foreign Grants ForeignGrantsGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Benefits To Members BenefitsToMembersGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$1,955,829	TotalAmt

Comp Disqual Persons CompDisqualPersonsGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$21,332,410	TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$2,534,519	TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$2,478,764	TotalAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$1,702,700	TotalAmt

Fees For Services Management FeesForServicesManagementGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$513,174	TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$73,034	TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$245,316	TotalAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$1,569,504	TotalAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$2,622,384	TotalAmt

Royalties RoyaltiesGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,901,493	TotalAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$954,303	TotalAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$482,344	TotalAmt

Interest InterestGrp

Field	Value	IRS element (for citing)
Total	$1,061	TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

Field	Value	IRS element (for citing)
Total	$0	TotalAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$394,790	TotalAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$135,467	TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt
DOMESTIC MARKETING	$95,161,302
EXPORT EXPENSES	$17,254,385
CONTRACT SERVICES EXPENSES	$6,777,652
RESEARCH	$1,106,265

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$274,991	TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$161,001,687	TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$89,737	BOYAmt
EOY	$217,873	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$799,629	BOYAmt
EOY	$381,348	EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

Field	Value	IRS element (for citing)
BOY	$709,428	BOYAmt
EOY	$124,174	EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$1,118,587	BOYAmt
EOY	$872,598	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$4,227,038	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$2,408,985	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$1,130,021	BOYAmt
EOY	$1,818,053	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Intangible Assets IntangibleAssetsGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$10,991,435	BOYAmt
EOY	$10,867,886	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$14,838,837	BOYAmt
EOY	$14,281,932	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$13,379,506	BOYAmt
EOY	$14,099,403	EOYAmt

Grants Payable GrantsPayableGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Tax Exempt Bond Liabilities TaxExemptBondLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Escrow Account Liability EscrowAccountLiabilityGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

Field	Value	IRS element (for citing)
BOY	$709,428	BOYAmt
EOY	$124,174	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$749,903	BOYAmt
EOY	$58,355	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$14,838,837	BOYAmt
EOY	$14,281,932	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$0	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$14,838,837	BOYAmt
EOY	$14,281,932	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	$0	ReconcilationRevenueExpnssAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	false	AccountantCompileOrReviewInd
FS Audited	Yes (true)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (true)	AuditCommitteeInd
Federal Grant Audit Required	false	FederalGrantAuditRequiredInd

Schedule D IRS990ScheduleD

Field	Value	IRS element (for citing)
Art Public Exhibition Amounts		ArtPublicExhibitionAmountsGrp
Held Works Art		HeldWorksArtGrp
CY Minus3 Yr Endwmt Fund		CYMinus3YrEndwmtFundGrp
CY Minus4 Yr Endwmt Fund		CYMinus4YrEndwmtFundGrp
Land		LandGrp
Buildings		BuildingsGrp

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,467,589	OtherCostOrOtherBasisAmt
Depreciation	$1,094,607	DepreciationAmt
Book Value	$372,982	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,046,984	OtherCostOrOtherBasisAmt
Depreciation	$480,797	DepreciationAmt
Book Value	$566,187	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,712,465	OtherCostOrOtherBasisAmt
Depreciation	$833,581	DepreciationAmt
Book Value	$878,884	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$1,818,053	TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp

Field	Value	IRS element (for citing)
Desc	DUE FROM AFFILIATES	Desc
Book Value	$10,867,886	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Other Assets	$10,867,886	TotalBookValueOtherAssetsAmt
Federal Income Tax Liability	$0	FederalIncomeTaxLiabilityAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

Field	Value	IRS element (for citing)
Desc	DUE TO AFFILIATES	Desc
Amt	$58,355	Amt

Field	Value	IRS element (for citing)
Total Liability	$58,355	TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt	$161,564,911	TotalRevEtcAuditedFinclStmtAmt
Revenue Subtotal	$161,564,911	RevenueSubtotalAmt
Other Revenues Not Included	-$563,224	OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt	-$563,224	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$161,001,687	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$161,564,911	TotExpnsEtcAuditedFinclStmtAmt
Expenses Subtotal	$161,564,911	ExpensesSubtotalAmt
Other Expenses Not Included	-$563,224	OtherExpensesNotIncludedAmt
Expenses Not Rpt Fincl Stmt	-$563,224	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$161,001,687	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
SCHEDULE D, PART XI, LINE 4B	INCOME FROM PARTNERSHIP (569,928) INVESTMENT INCOME 6,704 TOTAL (563,224)
SCHEDULE D, PART XII, LINE 4B	INCOME FROM PARTNERSHIP (569,928) INVESTMENT INCOME 6,704 TOTAL (563,224)

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (3 entries)

RegionRegionTxt	Type Of Activities ConductedTypeOfActivitiesConductedTxt	Specific Services ProvidedSpecificServicesProvidedTxt	Region Total ExpendituresRegionTotalExpendituresAmt
South America	Program Services	Marketing Support	$45,480
North America	Program Services	Marketing Support	$2,954,523
East Asia and the Pacific	Program Services	Marketing Support	$1,851,527

Field	Value	IRS element (for citing)
Subtotal Offices	0	SubtotalOfficesCnt
Subtotal Employees	0	SubtotalEmployeesCnt
Total Office	0	TotalOfficeCnt
Total Employee	0	TotalEmployeeCnt
Subtotal Spent	$4,851,530	SubtotalSpentAmt
Total Spent	$4,851,530	TotalSpentAmt
Transfer To Foreign Corp	false	TransferToForeignCorpInd
Interest In Foreign Trust	false	InterestInForeignTrustInd
Foreign Corp Ownership	false	ForeignCorpOwnershipInd
Passive Foreign Investmest Co	false	PassiveForeignInvestmestCoInd
Foreign Partnership	false	ForeignPartnershipInd
Boycott Countries	false	BoycottCountriesInd

Schedule I IRS990ScheduleI

Field	Value	IRS element (for citing)
Grant Records Maintained	Yes (true)	GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	GenYouth Inc	BusinessNameLine1Txt

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	10255 West Higgins Rd	AddressLine1Txt
City	Rosemont	CityNm
State Abbreviation	IL	StateAbbreviationCd
ZIP	60018	ZIPCd

Field	Value	IRS element (for citing)
Recipient EIN	270988546	RecipientEIN
IRC Section	501(c)(3)	IRCSectionDesc
Cash Grant	$1,530,000	CashGrantAmt
Purpose Of Grant	Program service expenses	PurposeOfGrantTxt

Field	Value	IRS element (for citing)
Total501c3 Org	1	Total501c3OrgCnt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE I, PART I, LINE 2	FormAndLineReferenceDesc
Explanation	MANAGEMENT REVIEWS THE GRANTEES' PERIODIC FINANCIAL REPORTS TO MONITOR THE USE OF FUNDS AWARDED.	ExplanationTxt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Idemnification Gross Up Pmts	Yes (X)	IdemnificationGrossUpPmtsInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (true)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (true)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Written Employment Contract	Yes (X)	WrittenEmploymentContractInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	false	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	Yes (true)	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	false	EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (8 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
Baily Quinton
CFO	$371,250	$0	$0	$0	-$366	$0	$37,125	$0	$12,428	$0	$420,437	$0	$0	$0
Engelmann Elizabeth A
Executive Vice President	$464,553	$0	$0	$0	-$8,585	$0	$46,455	$0	$34,237	$0	$536,660	$0	$0	$0
Gallagher Thomas P
CEO	$625,000	$0	$0	$0	$212,301	$0	$27,457	$0	$22,279	$0	$887,037	$0	$0	$0
Laverne Harden Krysta
EXECUTIVE VICE PRESIDENT	$375,813	$0	$0	$0	$3,942	$0	$37,581	$0	$2,250	$0	$419,586	$0	$0	$0
Miller Gregory D
Executive Vice President	$496,513	$0	$0	$0	-$198	$0	$48,000	$0	$34,981	$0	$579,296	$0	$0	$0
O'Brien Barbara
President	$570,570	$0	$0	$0	-$4,758	$0	$48,000	$0	$34,543	$0	$648,355	$0	$0	$0
Ragalie-Carr Jean H
Executive Vice President	$371,420	$0	$0	$0	$80,713	$0	$37,142	$0	$12,686	$0	$501,961	$0	$0	$0
Vilsack Thomas J
Executive Vice President	$824,000	$0	$0	$0	$58,058	$0	$28,500	$0	$2,084	$0	$912,642	$0	$0	$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc

ExplanationExplanationTxt

SCHEDULE J, PART I, LINE 1A

FIRST CLASS TRAVEL IS ONLY AVAILABLE TO THE CEO AS AUTHORIZED BY THE BOARD OF DIRECTORS. THE TRAVEL IS NOT TAXABLE SINCE IT IS PART OF AN ACCOUNTABLE PLAN. TAX INDEMNIFICATION IS AVAILABLE TO THE CEO ONLY AND IS INCLUDED IN TAXABLE WAGES. OFFICERS, KEY EMPLOYEES AND HIGHEST COMPENSATED EMPLOYEES HAVE THE OPTION OF RECEIVING HEALTH CLUB BENEFITS UNDER THE EXECUTIVE FLEXIBLE BENEFITS ACCOUNT.

SCHEDULE J, PART I, LINE 4B

DMI PROVIDES A NON-QUALIFIED DEFINED CONTRIBUTION BENEFIT FOR EXECUTIVES WHOSE THRIFT & SAVINGS PLAN (401K PLAN) BENEFITS ARE AFFECTED BY THE IRS ANNUAL COMPENSATION LIMITS. DMI WILL AUTOMATICALLY DEFER, ON THE BEHALF OF A PARTICIPANT, EMPLOYER CONTRIBUTIONS "LOST" UNDER THE THRIFT & SAVINGS PLAN DUE TO FEDERAL TAX LAWS THAT PLACE A LIMIT ON THE AMOUNT OF COMPENSATION THAT A QUALIFIED PLAN CAN USE IN MAKING BENEFIT CALCULATIONS. THIS ANNUAL COMPENSATION LIMIT FOR 2020 AS DEFINED IN IRS CODE SECTION 401(A)(17) IS $285,000. THE BALANCE IN EACH NONQUALIFIED PLAN ACCOUNT IS CREDITED TO EXECUTIVES ANNUALLY WITH INTEREST BASED ON AN AVERAGE OF THE WALL STREET JOURNAL PRIME RATES PUBLISHED ON THE FIRST DAY OF EACH CALENDAR MONTH. THIS BALANCE ACCUMULATES OVER THE COURSE OF THE EXECUTIVE'S TENURE AT DMI AND VESTS AND BECOMES PAYABLE AT TERMINATION OF EMPLOYMENT. AS PART OF THE PROCESS OF TERMINATING THE DEFINED BENEFIT PENSION PLAN, DMI INSTITUTED A RETIREMENT TRANSITION PROGRAM. ITS PURPOSE IS TO REDUCE THE SEVERITY OF THE BENEFIT REDUCTION EXPERIENCED BY EMPLOYEES CLOSE TO RETIREMENT AGE AS DMI TRANSITIONED FROM A COMBINATION DEFINED BENEFIT/DEFINED CONTRIBUTION BENEFIT STRUCTURE TO AN ALL DEFINED CONTRIBUTION BENEFIT STRUCTURE. IN 2020, JEAN RAGALIE-CARR WAS PAID $77,851. THIS AMOUNT PAID IS ALSO REPORTED ON SCHEDULE J, PART II, COLUMN B(III). THOMAS GALLAGHER PARTICIPATED IN A SUPPLEMENTAL NONQUALIFIED RETIREMENT PROGRAM IN WHICH BENEFITS VEST AT YEAR-END AND ARE PAID BY MARCH 15 OF THE FOLLOWING YEAR. THE BENEFITS REPRESENT EMPLOYER CONTRIBUTIONS LOST UNDER THE THRIFT & SAVINGS PLAN DUE TO FEDERAL TAX LAWS THAT PLACE A LIMIT ON THE AMOUNT OF COMPENSATION THAT A QUALIFIED PLAN CAN USE IN MAKING BENEFIT CALCULATIONS. HE WAS PAID A BENEFIT OF $63,542 IN 2020 WHICH IS INCLUDED ON SCHEDULE J, PART II, COLUMN (B)(III).

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FAMILY OR BUSINESS RELATIONSHIPS	FORM 990, PART VI, LINE 2 PAULINE TJAARDA AND PERRY TJAARDA, AND DOLORES WERKHOVEN AND JIM WERKHOVEN HAVE A FAMILY RELATIONSHIP. DESCRIBE THE PROCESS USED BY MANAGEMENT &/OR GOVERNING BODY TO REVIEW 990 FORM 990, PART VI, LINE 11A FORM 990 IS AVAILABLE TO ALL BOARD MEMBERS FOR REVIEW UPON REQUEST. MANAGEMENT REVIEWS THE DETAILS OF THE FORM 990 WITH THE ORGANIZATION'S ATTORNEYS AND ITS AUDIT AND TAX FIRM.
DESCRIPTION OF PROCESS TO MONITOR TRANSACTIONS FOR CONFLICTS OF	INTEREST FORM 990, PART VI, LINE 12C THE CONFLICT OF INTEREST POLICY IS REVIEWED IN DETAIL WITH THE BOARD AND BY THE ORGANIZATION'S CORPORATE ATTORNEYS ANNUALLY. BOARD MEMBERS ARE REQUIRED TO COMPLETE AN ANNUAL CERTIFICATION OF COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. BOARD MEMBERS ARE ASKED TO RECUSE THEMSELVES FROM VOTING IF THEY ARE PERSONALLY INVOLVED IN A MATTER THAT COULD GIVE RISE TO CONFLICTS.
OFFICES & POSITIONS FOR WHICH PROCESS WAS USED, & YEAR PROCESS	WAS BEGUN FORM 990, PART VI, LINE 15A AND 15B CEO COMPENSATION IS DETERMINED WITH THE INVOLVEMENT OF THE PERSONNEL COMMITTEE OF THE BOARD OF DIRECTORS. CEO, OFFICER AND KEY EMPLOYEE COMPENSATION IS DETERMINED THROUGH THE USE OF INDUSTRY SURVEYS, MARKET SALARY GUIDES AND OTHER COMPETITIVE COMPENSATION INFORMATION.
AVAIL OF GOV DOCS, CONFLICT OF INTEREST POLICY, & FIN STMTS TO	GEN PUBLIC FORM 990, PART VI, LINE 19 GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, WHISTLE BLOWER POLICY, DOCUMENT RETENTION POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp (4 entries)

Address Line1USAddress/AddressLine1Txt	CityUSAddress/CityNm	State AbbreviationUSAddress/StateAbbreviationCd	ZIPUSAddress/ZIPCd	EINEIN	Primary ActivitiesPrimaryActivitiesTxt	Legal Domicile StateLegalDomicileStateCd	Exempt Code SectionExemptCodeSectionTxt	Public Charity StatusPublicCharityStatusTxt	Business Name Line1DirectControllingEntityName/BusinessNameLine1Txt	Controlled OrganizationControlledOrganizationInd
United Dairy Industry Association
10255 W Higgins Road Ste 900	Rosemont	IL	60018	362702849	PROMOTION	IL	501(c)(6)	N/A	NA	false
National Dairy Council
10255 W Higgins Road Ste 900	Rosemont	IL	60018	361522265	EDUCATION	IL	501(c)(3)	10	UDIA	Yes (true)
Innovation Center for US Dairy
10255 W Higgins Road Ste 900	Rosemont	IL	60018	263918900	PROMOTION	IL	501(c)(6)	N/A	DMI	Yes (true)
DAIRY RESEARCH INSTITUTE
10255 W HIGGINS ROAD STE 900	Rosemont	IL	60018	271756847	RESEARCH	DC	501(c)(3)	7	DMI	Yes (true)

Field	Value	IRS element (for citing)
Receipt Of Int Annts Rnts Rylts	false	ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org	Yes (true)	GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org	false	GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org	false	LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org	false	LoansOrGuaranteesFromOthOrgInd
Div Related Organization	false	DivRelatedOrganizationInd
Asset Sale To Other Org	false	AssetSaleToOtherOrgInd
Asset Purchase From Other Org	false	AssetPurchaseFromOtherOrgInd
Asset Exchange	false	AssetExchangeInd
Rental Of Facilities To Oth Org	false	RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org	false	RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org	false	PerformOfServicesForOthOrgInd
Perform Of Services By Other Org	false	PerformOfServicesByOtherOrgInd
Sharing Of Facilities	Yes (true)	SharingOfFacilitiesInd
Paid Employees Sharing	Yes (true)	PaidEmployeesSharingInd
Reimbursement Paid To Other Org	false	ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org	Yes (true)	ReimbursementPaidByOtherOrgInd
Transfer To Other Org	false	TransferToOtherOrgInd
Transfer From Other Org	false	TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp

Other Organization Name OtherOrganizationName

Field	Value	IRS element (for citing)
Business Name Line1	DAIRY RESEARCH INSTITUTE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Transaction Type	B	TransactionTypeTxt
Involved	$14,810	InvolvedAmt
Method Of Amount Determination	CASH	MethodOfAmountDeterminationTxt