FURP.ORG / PUBLIC DATA EXPLORER

TRACE MEDIA INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization
TRACE MEDIA INC (EIN 47-4175513)
Tax period
2020-01-01 to 2020-12-31
Filed
2021-08-25
IRS object ID
202122379349300717
Schema version
2020v4.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-08-25T09:40:48-05:00ReturnTs
Tax Period End2020-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN390974031PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1WEGNER CPAS LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1230 PARK AVE FL 3AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP101690005ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2020-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN474175513EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1TRACE MEDIA INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlTRACBusinessNameControlTxt
Phone6463248250PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 24532AddressLine1Txt
CityBROOKLYNCityNm
State AbbreviationNYStateAbbreviationCd
ZIP11202ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJOHN FEINBLATTPersonNm
Person TitlePRESIDENTPersonTitleTxt
Phone6463248250PhoneNum
Signature2021-08-20SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstJOHNPersonFirstNm
Person LastFEINBLATTPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonYIGIT UCTUM CPAPreparerPersonNm
PTINP01269549PTIN
Phone2125511724PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2020TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1THE TRACEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerJOHN FEINBLATTPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 24532AddressLine1Txt
CityBROOKLYNCityNm
State AbbreviationNYStateAbbreviationCd
ZIP11202ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$3,580,111GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.THETRACE.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2015FormationYr
Legal Domicile StateDELegalDomicileStateCd
Activity Or MissionIN 2020, THE TRACE PUBLISHED 400 ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND DAILY BRIEFINGS. MUCH OF OUR REPORTING DURING THE YEAR EXPLORED THE EFFECTS OF THE COVID-19 PANDEMIC ON GUN DEATHS AND GUN SALES. WE ALSO REPORTED ON COMMUNITY-LED INTERVENTIONS, LAW ENFORCEMENT ABUSES, AND THE SPECIAL INTERESTS INFLUENCING THE GUN DEBATE IN AMERICA. OUR JOURNALISM ENGAGED AN AUDIENCE OF MORE THAN 4 MILLION READERS AT THETRACE.ORG, PLUS MILLIONS MORE WHO READ TRACE STORIES RE-PUBLISHED BY OTHER MEDIA OUTLETS.ActivityOrMissionDesc
Voting Members Governing Body6VotingMembersGoverningBodyCnt
Voting Members Independent6VotingMembersIndependentCnt
Total Employee21TotalEmployeeCnt
Total Volunteers7TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$3,034,970PYContributionsGrantsAmt
CY Contributions Grants$3,571,529CYContributionsGrantsAmt
PY Program Service Revenue$12,200PYProgramServiceRevenueAmt
CY Program Service Revenue$7,700CYProgramServiceRevenueAmt
PY Investment Income$0PYInvestmentIncomeAmt
CY Investment Income$475CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$407CYOtherRevenueAmt
PY Total Revenue$3,047,170PYTotalRevenueAmt
CY Total Revenue$3,580,111CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$1,962,055PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$2,164,840CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$150,754PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$132,474CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$268,455CYTotalFundraisingExpenseAmt
PY Other Expenses$1,026,692PYOtherExpensesAmt
CY Other Expenses$716,179CYOtherExpensesAmt
PY Total Expenses$3,139,501PYTotalExpensesAmt
CY Total Expenses$3,013,493CYTotalExpensesAmt
PY Revenues Less Expenses-$92,331PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$566,618CYRevenuesLessExpensesAmt
Total Assets BOY$1,072,204TotalAssetsBOYAmt
Total Assets EOY$1,560,626TotalAssetsEOYAmt
Total Liabilities BOY$107,203TotalLiabilitiesBOYAmt
Total Liabilities EOY$29,007TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$965,001NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$1,531,619NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE TRACE IS AN INDEPENDENT, NONPARTISAN, NONPROFIT JOURNALISM ORGANIZATION DEDICATED TO REPORTING ON GUN VIOLENCE IN THE UNITED STATES. EMPLOYING THE FULL TOOLSETS OF MODERN INVESTIGATIVE REPORTING AND AUDIENCE ENGAGEMENT, WE STRIVE TO EXPAND PUBLIC KNOWLEDGE AND ACCOUNTABILITY REGARDING AN ISSUE OF UNDER-APPRECIATED NATIONAL SIGNIFIANCE.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$2,111,660ExpenseAmt
Grant$0GrantAmt
Revenue$0RevenueAmt
DescIN 2020, THE TRACE PUBLISHED 400 ARTICLES, FEATURE STORIES, SPECIAL PROJECTS, AND DAILY BRIEFINGS. MUCH OF OUR REPORTING DURING THE YEAR EXPLORED THE EFFECTS OF THE COVID-19 PANDEMIC ON GUN DEATHS AND GUN SALES. WE ALSO REPORTED ON COMMUNITY-LED INTERVENTIONS, LAW ENFORCEMENT ABUSES, AND THE SPECIAL INTERESTS INFLUENCING THE GUN DEBATE IN AMERICA. OUR JOURNALISM ENGAGED AN AUDIENCE OF MORE THAN 4 MILLION READERS AT THETRACE.ORG, PLUS MILLIONS MORE WHO READ TRACE STORIES RE-PUBLISHED BY OTHER MEDIA OUTLETS.Desc
Total Program Service Expenses$2,111,660TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional FundraisingYes (1)ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document24IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee21EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members6GoverningBodyVotingMembersCnt
Independent Voting Member6IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of Committees0MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldAKStatesWhereCopyOfReturnIsFldCd
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States Where Copy Of Return Is FldWAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonDANIEL RAMSDEN - KIWI PARTNERSPersonNm
Phone2125327171PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1237 W 35TH ST 1101AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10001ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (12 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
JOHN FEINBLATT
PRESIDENT2.00Yes (X)Yes (X)$0$0$0
YURY BEYZAROV
SECRETARY AND TREASURER0.10Yes (X)Yes (X)$0$0$0
WILLIAM JELANI COBB
DIRECTOR0.10Yes (X)$0$0$0
STEFAN FRIEDMAN
DIRECTOR0.10Yes (X)$0$0$0
ELIZABETH HANSEN
DIRECTOR0.10Yes (X)$0$0$0
KENNETH LERER
DIRECTOR0.10Yes (X)$0$0$0
JAMES BURNETT
EDITORIAL DIRECTOR40.00Yes (X)$210,000$0$42,237
TALIESIN MCCHEANE WOODWARD
DEPUTY EDITOR40.00$164,365$0$39,399Yes (X)
AKOTO OFORI-ATTA
MANAGING EDITOR40.00$114,082$0$25,185Yes (X)
ANN GIVENS
STAFF WRITER40.00$124,365$0$38,479Yes (X)
MILES JAMES KOHRMAN
SPECIAL PROJECTS EDITOR40.00$111,451$0$26,412Yes (X)
CHRISTIAN W VAN SANT
STAFF WRITER40.00$119,619$0$37,065Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$843,882TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$208,777TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K6IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (3 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
UPSTATEMENT LLC
245 8TH AVENUE 1030NEW YORKNY10011WEBSITE REDESIGN$165,000
GELLER ADVISORS LLC
909 3RD AVENUENEW YORKNY10022FINANCIAL AND ADVISORY SERVICES$152,312
CIMA CONSULTING
333 2ND STREET SE SUITE 208CHARLOTTESVILLEVA22902GRANT WRITING$132,474
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K3CntrctRcvdGreaterThan100KCnt
All Other Contributions$3,571,529AllOtherContributionsAmt
Total Contributions$3,571,529TotalContributionsAmt

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$7,700TotalRevenueColumnAmt
Related Or Exempt Func Income$7,700RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$7,700TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$475TotalRevenueColumnAmt
Exclusion$475ExclusionAmt

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$407TotalRevenueColumnAmt
Exclusion$407ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$407OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$3,580,111TotalRevenueColumnAmt
Related Or Exempt Func Income$7,700RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$882ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$252,236TotalAmt
Program Services$44,141ProgramServicesAmt
Management And General$119,150ManagementAndGeneralAmt
Fundraising$88,945FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$1,448,126TotalAmt
Program Services$1,396,718ProgramServicesAmt
Management And General$41,729ManagementAndGeneralAmt
Fundraising$9,679FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$42,929TotalAmt
Program Services$42,868ProgramServicesAmt
Management And General$61ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$283,656TotalAmt
Program Services$269,756ProgramServicesAmt
Management And General$8,615ManagementAndGeneralAmt
Fundraising$5,285FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$137,893TotalAmt
Program Services$118,475ProgramServicesAmt
Management And General$12,327ManagementAndGeneralAmt
Fundraising$7,091FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$26,928TotalAmt
Management And General$26,928ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$246,801TotalAmt
Management And General$246,801ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$132,474TotalAmt
Fundraising$132,474FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$108,864TotalAmt
Program Services$94,797ProgramServicesAmt
Management And General$10,952ManagementAndGeneralAmt
Fundraising$3,115FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$6,796TotalAmt
Management And General$6,796ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$88,837TotalAmt
Program Services$22,799ProgramServicesAmt
Management And General$65,928ManagementAndGeneralAmt
Fundraising$110FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$77,798TotalAmt
Program Services$7,806ProgramServicesAmt
Management And General$55,402ManagementAndGeneralAmt
Fundraising$14,590FundraisingAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$91,605TotalAmt
Program Services$78,930ProgramServicesAmt
Management And General$6,325ManagementAndGeneralAmt
Fundraising$6,350FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$15,169TotalAmt
Program Services$14,327ProgramServicesAmt
Management And General$842ManagementAndGeneralAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$8,013TotalAmt
Program Services$7,588ProgramServicesAmt
Management And General$425ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$7,685TotalAmt
Program Services$6,644ProgramServicesAmt
Management And General$646ManagementAndGeneralAmt
Fundraising$395FundraisingAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$30,481TotalAmt
Program Services$6,811ProgramServicesAmt
Management And General$23,249ManagementAndGeneralAmt
Fundraising$421FundraisingAmt

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$7,202TotalAmt
Management And General$7,202ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$3,013,493TotalAmt
Program Services$2,111,660ProgramServicesAmt
Management And General$633,378ManagementAndGeneralAmt
Fundraising$268,455FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$954,505BOYAmt
EOY$1,093,379EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$70,000BOYAmt
EOY$266,250EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$4,000BOYAmt
EOY$26,127EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$41,472BOYAmt
EOY$15,328EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$167,834LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$8,292LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,227BOYAmt
EOY$159,542EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$1,072,204BOYAmt
EOY$1,560,626EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$107,203BOYAmt
EOY$29,007EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$107,203BOYAmt
EOY$29,007EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$545,346BOYAmt
EOY$941,564EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$419,655BOYAmt
EOY$590,055EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$965,001BOYAmt
EOY$1,531,619EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,072,204BOYAmt
EOY$1,560,626EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$566,618ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit Committee0AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,932,122CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,961,963CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,079,610CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$3,034,970CurrentTaxYearMinus1YearAmt
Current Tax Year$3,571,529CurrentTaxYearAmt
Total$14,580,194TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,932,122CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$2,961,963CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,079,610CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$3,034,970CurrentTaxYearMinus1YearAmt
Current Tax Year$3,571,529CurrentTaxYearAmt
Total$14,580,194TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$1,589,697SubstantialContributorsTotAmt
Public Support Total170$12,990,497PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year$475CurrentTaxYearAmt
Total$475TotalAmt
FieldValueIRS element (for citing)
Total Support$14,580,669TotalSupportAmt
Gross Receipts Rltd Activities$26,950GrossReceiptsRltdActivitiesAmt
Public Support CY1700.89090PublicSupportCY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,834OtherCostOrOtherBasisAmt
Depreciation$1,417DepreciationAmt
Book Value$1,417BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$165,000OtherCostOrOtherBasisAmt
Depreciation$6,875DepreciationAmt
Book Value$158,125BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$159,542TotalBookValueLandBuildingsAmt
Total Rev Etc Audited Fincl Stmt$3,753,103TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$172,992DonatedServicesAndUseFcltsAmt
Revenue Not Reported$172,992RevenueNotReportedAmt
Revenue Subtotal$3,580,111RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$3,580,111TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$3,186,485TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$172,992DonatedServicesUseFcltsAmt
Expenses Not Reported$172,992ExpensesNotReportedAmt
Expenses Subtotal$3,013,493ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$3,013,493TotalExpensesPerForm990Amt

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Email SolicitationsYes (X)EmailSolicitationsInd
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Agrmt Prof Fundraising ActyYes (1)AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Organization Business Name OrganizationBusinessName

FieldValueIRS element (for citing)
Business Name Line1CIMA CONSULTINGBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1333 2ND ST SE SUITE 208AddressLine1Txt
CityCHARLOTTESVILLECityNm
State AbbreviationVAStateAbbreviationCd
ZIP22902ZIPCd
FieldValueIRS element (for citing)
ActivityGRANT WRITINGActivityTxt
Fundraiser Control Of Funds0FundraiserControlOfFundsInd
Gross Receipts$1,730,000GrossReceiptsAmt
Retained By Contractor$132,474RetainedByContractorAmt
Net To Organization$1,597,526NetToOrganizationAmt
FieldValueIRS element (for citing)
Total Gross Receipts$1,730,000TotalGrossReceiptsAmt
Total Retained By Contractors$132,474TotalRetainedByContractorsAmt
Total Net To Organization$1,597,526TotalNetToOrganizationAmt
Licensed StatesAKLicensedStatesCd
Licensed StatesALLicensedStatesCd
Licensed StatesARLicensedStatesCd
Licensed StatesCALicensedStatesCd
Licensed StatesCOLicensedStatesCd
Licensed StatesCTLicensedStatesCd
Licensed StatesFLLicensedStatesCd
Licensed StatesGALicensedStatesCd
Licensed StatesHILicensedStatesCd
Licensed StatesILLicensedStatesCd
Licensed StatesKSLicensedStatesCd
Licensed StatesKYLicensedStatesCd
Licensed StatesMALicensedStatesCd
Licensed StatesMDLicensedStatesCd
Licensed StatesMELicensedStatesCd
Licensed StatesMILicensedStatesCd
Licensed StatesMNLicensedStatesCd
Licensed StatesMOLicensedStatesCd
Licensed StatesMSLicensedStatesCd
Licensed StatesNCLicensedStatesCd
Licensed StatesNDLicensedStatesCd
Licensed StatesNHLicensedStatesCd
Licensed StatesNJLicensedStatesCd
Licensed StatesNMLicensedStatesCd
Licensed StatesNVLicensedStatesCd
Licensed StatesNYLicensedStatesCd
Licensed StatesOHLicensedStatesCd
Licensed StatesOKLicensedStatesCd
Licensed StatesORLicensedStatesCd
Licensed StatesPALicensedStatesCd
Licensed StatesRILicensedStatesCd
Licensed StatesSCLicensedStatesCd
Licensed StatesTNLicensedStatesCd
Licensed StatesUTLicensedStatesCd
Licensed StatesVALicensedStatesCd
Licensed StatesWALicensedStatesCd
Licensed StatesWILicensedStatesCd
Licensed StatesWVLicensedStatesCd

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (4 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JAMES BURNETT
EDITORIAL DIRECTOR$210,000$0$0$0$0$0$8,400$0$33,837$0$252,237$0$0$0
TALIESIN MCCHEANE WOODWARD
DEPUTY EDITOR$164,365$0$0$0$0$0$5,775$0$33,624$0$203,764$0$0$0
ANN GIVENS
STAFF WRITER$124,365$0$0$0$0$0$5,000$0$33,479$0$162,844$0$0$0
CHRISTIAN W VAN SANT
STAFF WRITER$119,619$0$0$0$0$0$3,600$0$33,465$0$156,684$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 8BTHE ORGANIZATION HAS NO COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BOARD.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 IS PROVIDED TO THE GOVERNING BODY FOR REVIEW BEFORE THE RETURN IS SIGNED BY THE PRESIDENT AND FILED WITH THE INTERNAL REVENUE SERVICE.
FORM 990, PART VI, SECTION B, LINE 12CA DIRECTOR, OFFICER OR STAFF MEMBER MUST DISCLOSE, IN GOOD FAITH, ANY POTENTIAL CONFLICT OF INTEREST. THE BOARD OF DIRECTORS OR COMMITTEE THEREOF, IF FORMED, WILL GATHER AND REVIEW THE NECESSARY INFORMATION TO TAKE ANY POTENTIAL CONFLICT INTO CONSIDERATION AND RENDER A DECISION BY VOTE.
FORM 990, PART VI, SECTION B, LINE 15ATRACE MEDIA FOLLOWS A COMPENSATION POLICY WHICH REQUIRES ANY COMPENSATION ARRANGEMENT TO BE APPROVED BY THE PRESIDENT. THE APPROVED COMPENSATION ARRANGEMENT MUST BE BASED UPON, TO THE EXTENT REASONABLY AVAILABLE, INFORMATION ABOUT COMPENSATION PAID BY SIMILARLY SITUATED TAXABLE OR TAX-EXEMPT ORGANIZATIONS FOR SIMILAR SERVICES, CURRENT COMPENSATION SURVEYS COMPILED BY INDUSTRY GROUPS AND ACTUAL WRITTEN OFFERS FROM SIMILARLY SITUATED ORGANIZATIONS, AND OTHER RELEVANT INFORMATION.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION MAKES ITS CERTIFICATE OF INCORPORATION, BYLAWS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. REQUESTS FOR REVIEWING THE ORGANIZATION'S DOCUMENTS SHOULD BE ADDRESSED TO THE ORGANIZATION IN CARE OF THE INDIVIDUAL NOTED IN PART VI, SECTION C, QUESTION 20.