CALIFORNIA TRAVEL AND TOURISM COMMISSION: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
CALIFORNIA TRAVEL AND TOURISM COMMISSION (EIN 68-0408095)
Tax period
2019-07-01 to 2020-06-30
Filed
2021-05-17
IRS object ID
202101379349304190
Schema version
2019v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-05-17T12:35:46-05:00ReturnTs
Tax Period End2020-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN910189318PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1MOSS ADAMS LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line13121 W MARCH LN STE 200AddressLine1Txt
CitySTOCKTONCityNm
State AbbreviationCAStateAbbreviationCd
ZIP952192367ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN680408095EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1CALIFORNIA TRAVEL AND TOURISM COMMISSIONBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlCALIBusinessNameControlTxt
Phone9164444429PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1555 CAPITOL MALL NO 1100AddressLine1Txt
CitySACRAMENTOCityNm
State AbbreviationCAStateAbbreviationCd
ZIP95814ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonCAROLINE BETETAPersonNm
Person TitlePRESIDENT AND CEOPersonTitleTxt
Phone9164444429PhoneNum
Signature2021-05-07SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonTRACY S PAGLIAPreparerPersonNm
PTINP00366884PTIN
Phone2099556100PhoneNum
Preparation2021-05-07PreparationDt
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1VISIT CALIFORNIABusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerCAROLINE BETETA-WHITNEYPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1555 CAPITOL MALL NO 1100AddressLine1Txt
CitySACRAMENTOCityNm
State AbbreviationCAStateAbbreviationCd
ZIP95814ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$107,578,959GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.VISITCALIFORNIA.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1997FormationYr
Legal Domicile StateCALegalDomicileStateCd
Activity Or MissionKEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION.ActivityOrMissionDesc
Voting Members Governing Body33VotingMembersGoverningBodyCnt
Voting Members Independent33VotingMembersIndependentCnt
Total Employee75TotalEmployeeCnt
Total Volunteers39TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$123,964,330PYProgramServiceRevenueAmt
CY Program Service Revenue$107,095,871CYProgramServiceRevenueAmt
PY Investment Income$140,474PYInvestmentIncomeAmt
CY Investment Income$465,901CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$17,187CYOtherRevenueAmt
PY Total Revenue$124,104,804PYTotalRevenueAmt
CY Total Revenue$107,578,959CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$9,198,592PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$9,073,515CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$117,257,821PYOtherExpensesAmt
CY Other Expenses$73,078,540CYOtherExpensesAmt
PY Total Expenses$126,456,413PYTotalExpensesAmt
CY Total Expenses$82,152,055CYTotalExpensesAmt
PY Revenues Less Expenses-$2,351,609PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$25,426,904CYRevenuesLessExpensesAmt
Total Assets BOY$41,486,237TotalAssetsBOYAmt
Total Assets EOY$65,012,531TotalAssetsEOYAmt
Total Liabilities BOY$21,977,252TotalLiabilitiesBOYAmt
Total Liabilities EOY$20,071,828TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$19,508,985NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$44,940,703NetAssetsOrFundBalancesEOYAmt
MissionVISIT CALIFORNIA IS A NON-PROFIT ORGANIZATION WITH A MISSION TO DEVELOP AND MAINTAIN MARKETING PROGRAMS - IN PARTNERSHIP WITH THE STATE'S TRAVEL INDUSTRY - THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION IN THE COUNTRY.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescCALIFORNIA IS THE PREMIER TRAVEL DESTINATION IN THE UNITED STATES, ATTRACTING 286 MILLION VISITORS IN 2019. IN 2019, THE STATE'S TRAVEL INDUSTRY GENERATED $144.9 BILLION IN REVENUE FOR STATE BUSINESSES, $12.2 BILLION IN LOCAL AND STATE TAXES AND EMPLOYED 1.2 MILLION CALIFORNIANS. VISIT CALIFORNIA BEGAN OPERATION IN 1998 AS A COALITION OF TRAVEL INDUSTRY INTERESTS WITH THE OBJECTIVE OF DEVELOPING MARKETING PROGRAMS THAT KEEP CALIFORNIA TOP-OF-MIND AS A PREMIER TRAVEL DESTINATION.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescN/ADesc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescN/ADesc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign OfficeYes (1)ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document76IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee75EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members33GoverningBodyVotingMembersCnt
Independent Voting Member33IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1MATTHEW SABBATINI-DILEGAMEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone9164444429PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1555 CAPITOL MALL SUITE 1100AddressLine1Txt
CitySACRAMENTOCityNm
State AbbreviationCAStateAbbreviationCd
ZIP95814ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (51 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeIndIndividual Trustee Or DirectorIndividualTrusteeOrDirectorInd
CAROLINE BETETA-WHITNEY
PRESIDENT AND CEO40.00Yes (X)$754,167$0$63,568
LYNN CARPENTER
VICE PRESIDENT OF MARKETING40.00$422,596$0$69,131Yes (X)
MATTHEW SABBATINI-DILEGAME
CHIEF OPERATING OFFICER40.00Yes (X)$435,062$0$54,255
RYAN BECKER
VICE PRESIDENT OF COMMUNICATIONS40.00$269,096$0$46,115Yes (X)
SCOTT PLAMONDON
LEGAL COUNSEL40.00$246,652$0$50,114Yes (X)
LEONA REED
ASSOCIATE VP OF GLOBAL MARKETING40.00$220,999$0$53,524Yes (X)
ROBERT BOGAR
SENIOR DIRECTOR OF TECH & INNOVATION40.00$147,070$0$41,826Yes (X)
JENNIFER MONTERO
DIRECTOR OF INTERNATIONAL MARKETING40.00$137,757$0$22,522Yes (X)
JENNIFER WALKER
DIRECTOR OF BRAND ADVERTISING40.00$129,999$0$15,709Yes (X)
JAMES BERMINGHAM
CHAIR1.00Yes (X)$0$0$0Yes (X)
PAULA BECK
VICE CHAIR OF OPERATIONS1.00Yes (X)$0$0$0Yes (X)
GENE ZANGER
VICE-CHAIR OF MARKETING1.00Yes (X)$0$0$0Yes (X)
DAN GORDON
CHIEF FISCAL OFFICER/TREASURER1.00Yes (X)$0$0$0Yes (X)
GARY BUFFO
COMMISSIONER1.00$0$0$0Yes (X)
JIM BURBA
COMMISSIONER1.00$0$0$0Yes (X)
CHARLIE CAHILL
COMMISSIONER (THRU 2/20)1.00$0$0$0Yes (X)
REBECCA CAMPBELL
COMMISSIONER (THRU 5/20)1.00$0$0$0Yes (X)
ANTHONY CANNELLA
COMMISSIONER (THRU 2/20)1.00$0$0$0Yes (X)
JASON CLARKE
COMMISSIONER1.00$0$0$0Yes (X)
PETER CLARKE
COMMISSIONER1.00$0$0$0Yes (X)
RUSS COX
COMMISSIONER (THRU 2/20)1.00$0$0$0Yes (X)
JOE D'ALESSANDRO
COMMISSIONER1.00$0$0$0Yes (X)
JOSH D'AMARO
COMMISSIONER (THRU 10/19)1.00$0$0$0Yes (X)
MICHAEL DUNNE
COMMISSIONER1.00$0$0$0Yes (X)
JEFF EISENBARTH
COMMISSIONER1.00$0$0$0Yes (X)
KEVIN FAT
COMMISSIONER1.00$0$0$0Yes (X)
ROBERT GLEASON
COMMISSIONER1.00$0$0$0Yes (X)
DAN HARVEY
COMMISSIONER1.00$0$0$0Yes (X)
KAREN IRWIN
COMMISSIONER1.00$0$0$0Yes (X)
JOHN KELLIHER
COMMISSIONER1.00$0$0$0Yes (X)
BRIAN KING
COMMISSIONER1.00$0$0$0Yes (X)
TOM KLEIN
COMMISSIONER1.00$0$0$0Yes (X)
WILLIAM LOUGHRAN
COMMISSIONER1.00$0$0$0Yes (X)
TERRY MACRAE
COMMISSIONER1.00$0$0$0Yes (X)
NOREEN MARTIN
COMMISSIONER1.00$0$0$0Yes (X)
JORDAN MEISNER
COMMISSIONER1.00$0$0$0Yes (X)
LENNY MENDONCA
COMMISSIONER (THRU 4/20)1.00$0$0$0Yes (X)
CARLA MURRAY
COMMISSIONER1.00$0$0$0Yes (X)
DEE DEE MYERS
COMMISSIONER1.00$0$0$0Yes (X)
SIMA PATEL
COMMISSIONER1.00$0$0$0Yes (X)
KEN POTROCK
COMMISSIONER1.00$0$0$0Yes (X)
PETER RONCHETTI
COMMISSIONER (THRU 2/20)1.00$0$0$0Yes (X)
CARL SCHUSTER
COMMISSIONER1.00$0$0$0Yes (X)
BOBBIE SINGH-ALLEN
COMMISSIONER1.00$0$0$0Yes (X)
PETE SONNTAG
COMMISSIONER1.00$0$0$0Yes (X)
KURT STOCKS
COMMISSIONER1.00$0$0$0Yes (X)
MARK SULLIVAN
COMMISSIONER (THRU 10/19)1.00$0$0$0Yes (X)
PAUL TORMEY
COMMISSIONER1.00$0$0$0Yes (X)
BENJAMIN WEBSTER
COMMISSIONER1.00$0$0$0Yes (X)
SCOTT WHITE
COMMISSIONER1.00$0$0$0Yes (X)
ERNEST WOODEN JR
COMMISSIONER (THRU 6/20)1.00$0$0$0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,763,398TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$416,764TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K23IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmtAddress Line1ContractorAddress/ForeignAddress/AddressLine1TxtCityContractorAddress/ForeignAddress/CityNmCountryContractorAddress/ForeignAddress/CountryCdForeign PostalContractorAddress/ForeignAddress/ForeignPostalCd
MERING
1700 I STREET 2ND FLOORSACRAMENTOCA95811ADVERTISING$52,770,367
MEREDITH
1716 LOCUST STDES MOINESIA50309ADVERTISING$7,071,189
BRAND USA
1725 I STREET NW SUITE 8TH FLOORWASHINGTONDC20006MARKETING$3,320,500
TECTONIC LLC
7000 EAST BELLEVIEW AVE STE 220GREENWOOD VILLAGECO80111SOFTWARE SUPPORT & IMPLEMENTATION$2,264,611
BLACK DIAMOND AGENCY LTD
MARKETING$2,148,51315 BEDFORD STREETLONDONUKWC2E9HE
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K92CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
RENTAL CAR ASSESSMENT900099$45,979,826$45,979,826
ACCOMMODATIONS900099$45,544,203$45,544,203
RESTAURANTS AND RETAIL900099$7,806,085$7,806,085
CO-OP PARTNER CONTRIBUTIONS900099$3,977,276$3,977,276
ATTRACTIONS900099$2,497,636$2,497,636

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,290,845TotalRevenueColumnAmt
Related Or Exempt Func Income$1,290,845RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$107,095,871TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$465,901TotalRevenueColumnAmt
Exclusion$465,901ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescMISC. REVENUEDesc
Business900099BusinessCd
Total Revenue Column$17,187TotalRevenueColumnAmt
Exclusion$17,187ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$17,187OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$107,578,959TotalRevenueColumnAmt
Related Or Exempt Func Income$107,095,871RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$483,088ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,885,283TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$5,723,171TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$43,774TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$930,177TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$491,110TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$2,500TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$159,386TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$1,170,567TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$63,663,733TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$1,944,355TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,100,913TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$397,598TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$97,431TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$2,741,566TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$87,554TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
BAD DEBT$1,463,987
RFP EXPENSES$147,878
MEALS AND ENTERTAINMENT$31,710
MEMBERSHIPS$12,186

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$57,176TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$82,152,055TotalAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$17,310,825BOYAmt
EOY$29,388,120EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$9,232,768BOYAmt
EOY$5,887,823EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$650,663BOYAmt
EOY$542,623EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$17,424,638LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$8,025,169LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$5,620,547BOYAmt
EOY$9,399,469EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$5,899,295BOYAmt
EOY$19,541,476EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$2,772,139BOYAmt
EOY$253,020EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$41,486,237BOYAmt
EOY$65,012,531EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$18,010,610BOYAmt
EOY$15,713,469EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$3,966,642BOYAmt
EOY$4,208,359EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$150,000EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$21,977,252BOYAmt
EOY$20,071,828EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$19,508,985BOYAmt
EOY$44,940,703EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$19,508,985BOYAmt
EOY$44,940,703EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$41,486,237BOYAmt
EOY$65,012,531EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$25,426,904ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$4,814NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,055,487OtherCostOrOtherBasisAmt
Depreciation$891,050DepreciationAmt
Book Value$2,164,437BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$777,284OtherCostOrOtherBasisAmt
Depreciation$520,870DepreciationAmt
Book Value$256,414BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$13,591,867OtherCostOrOtherBasisAmt
Depreciation$6,613,249DepreciationAmt
Book Value$6,978,618BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$9,399,469TotalBookValueLandBuildingsAmt
Total Rev Etc Audited Fincl Stmt$107,583,773TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst$4,814NetUnrealizedGainsInvstAmt
Revenue Not Reported$4,814RevenueNotReportedAmt
Revenue Subtotal$107,578,959RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$107,578,959TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$82,152,055TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$82,152,055ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$82,152,055TotalExpensesPerForm990Amt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (5 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtSpecific Services ProvidedSpecificServicesProvidedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
EAST ASIA AND THE PACIFIC44PROGRAM SERVICESREGIONAL MARKETING/ ADVERTISING$6,297,107
EUROPE (INCLUDING ICELAND AND GREENLAND)55PROGRAM SERVICESREGIONAL MARKETING/ ADVERTISING$5,393,849
NORTH AMERICA (CANADA AND MEXICO)22PROGRAM SERVICESREGIONAL MARKETING/ ADVERTISING$4,763,283
SOUTH AMERICA11PROGRAM SERVICESREGIONAL MARKETING/ ADVERTISING$469,059
SOUTH ASIA11PROGRAM SERVICESREGIONAL MARKETING/ ADVERTISING$825,861
FieldValueIRS element (for citing)
Subtotal Offices13SubtotalOfficesCnt
Subtotal Employees13SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office13TotalOfficeCnt
Total Employee13TotalEmployeeCnt
Subtotal Spent$17,749,159SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$17,749,159TotalSpentAmt
Transfer To Foreign Corp0TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign Partnership0ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 3:ALL MONIES SPENT IN FOREIGN COUNTRIES WAS USED TO PROMOTE CALIFORNIA AS A TRAVEL DESTINATION TO CONSUMERS, MEDIA, AND TRADE. EXPENSES REPORTED IN COLUMN (F) ARE BASED ON AMOUNTS PAID TO VENDOR BY COUNTRY.
PART III ACCOUNTING METHOD:

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (8 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
CAROLINE BETETA-WHITNEY
PRESIDENT AND CEO$673,382$0$67,338$0$13,447$0$25,791$0$37,777$0$817,735$0$0$0
LYNN CARPENTER
VICE PRESIDENT OF MARKETING$382,500$0$28,000$0$12,096$0$24,224$0$44,907$0$491,727$0$0$0
MATTHEW SABBATINI-DILEGAME
CHIEF OPERATING OFFICER$386,750$0$36,200$0$12,112$0$24,628$0$29,627$0$489,317$0$0$0
RYAN BECKER
VICE PRESIDENT OF COMMUNICATIONS$235,000$0$22,000$0$12,096$0$23,492$0$22,623$0$315,211$0$0$0
SCOTT PLAMONDON
LEGAL COUNSEL$246,652$0$0$0$0$0$20,109$0$30,005$0$296,766$0$0$0
LEONA REED
ASSOCIATE VP OF GLOBAL MARKETING$220,999$0$0$0$0$0$18,462$0$35,062$0$274,523$0$0$0
ROBERT BOGAR
SENIOR DIRECTOR OF TECH & INNOVATION$147,070$0$0$0$0$0$835$0$40,991$0$188,896$0$0$0
JENNIFER MONTERO
DIRECTOR OF INTERNATIONAL MARKETING$137,757$0$0$0$0$0$5,675$0$16,847$0$160,279$0$0$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 1AOCCASIONAL FIRST CLASS TRAVEL PROVIDED TO PRESIDENT AND CEO. THE BENEFIT IS NOT TREATED AS TAXABLE COMPENSATION TO THE LISTED INDIVIDUALS.
PART I, LINE 4BTHE FOLLOWING INDIVIDUALS PARTICIPATED IN AND MADE THE FOLLOWING CONTRIBUTIONS TO A SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN; HOWEVER, NO DISTRIBUTIONS HAVE BEEN MADE FROM THE PLAN DURING THE YEAR. CAROLINE BETETA-WHITNEY - $19,000 LYNN CARPENTER - $15,000 MATTHEW SABBATINI-DILEGAME - $15,000 RYAN BECKER - $15,000 LEONA REED - $10,000 SCOTT PLAMONDON - $15,000

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BINFORMATION IS GATHERED BY MANAGEMENT, PROVIDED TO AN EXTERNAL CPA TO PREPARE THE RETURN, DRAFT IS REVIEWED BY MANAGEMENT, THEN PROVIDED VIA EMAIL TO ALL VOTING MEMBERS OF THE COMMISSION PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12CCONFLICT OF INTEREST (COI) IS OBVIOUSLY A CONCERN WITH VISIT CALIFORNIA STAFF AND COMMISSIONERS. IN ADDITION TO THE FORM 700 FILING REQUIREMENTS WHICH REQUIRES THEY DISCLOSE ANY PERSONAL FINANCIAL INTEREST THEY MAY HAVE THERE IS ALSO A PROVISION IN THE EMPLOYEE HANDBOOK THAT REQUIRES EMPLOYEES TO DISCLOSE ANY POTENTIAL COI. WE ALSO PROVIDE COI TRAINING FOR COMMISSIONERS AND ACTUALLY REQUIRE THEM TO COMPLETE THIS TRAINING EVERY TWO YEARS. CONTRACT THRESHOLDS ARE ALSO SET THAT FORM RFP COMMITTEES SO THAT EMPLOYEES ARE NOT THE SOLE DECISION MAKERS WHEN CHOOSING VENDORS. IF A BOARD MEMBER HAS A COI, THEY ARE REQUIRED TO RECUSE THEMSELVES AND THE DECISION WOULD BE MADE BY THE REST OF THE VOTING BODY. IF A STAFF MEMBER HAS A COI, THE EXECUTIVE TEAM WOULD DETERMINE WHETHER THEY WOULD BE REQUIRED TO SIT OUT DEPENDING ON THE DECISION TO BE MADE.
FORM 990, PART VI, SECTION B, LINE 15THE VISIT CALIFORNIA BOARD IS RESPONSIBLE FOR DESIGNATING THE PERSONNEL COMMITTEE WHICH IS RESPONSIBLE FOR THE WRITTEN EMPLOYMENT CONTRACT, GATHERING DATA REGULARLY FROM COMPENSATION SURVEYS OR STUDIES, ETC. THE PERSONNEL COMMITTEE IS MADE UP OF INDEPENDENT BOARD COMMITTEE MEMBERS. THE BOARD HAS DESIGNATED AUTHORITY TO THE PERSONNEL COMMITTEE TO DETERMINE THE ABOVE AND ENTER INTO CONTRACT WITH THE CEO. THE CEO'S COMPENSATION IS REEVALUATED UPON EXPIRATION OF THE MOST RECENT COMPENSATION CONTRACT. THE PERSONNEL COMMITTEE THEN INFORMS THE EXECUTIVE COMMITTEE, THROUGH PUBLIC MEETINGS AND MEETING MINUTES OF THE NEW LANGUAGE, BUT DOES NOT NEED FURTHER APPROVAL. THE CEO'S COMPENSATION IS DETERMINED BY THE PERSONNEL COMMITTEE AS OUTLINED ABOVE. OTHER OFFICERS AND KEY EMPLOYEES' COMPENSATION CONTRACTS ARE DETERMINED BY THE CEO. EMPLOYMENT CONTRACTS ARE WRITTEN BY LEGAL COUNSEL AND ARE EXECUTED BY ALL OFFICERS OF VISIT CALIFORNIA.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION'S GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. THE CONFLICT OF INTEREST POLICY IS AVAILABLE ON OUR WEBSITE (INDUSTRY.VISITCALIFORNIA.COM).

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