DALLAS CONVENTION & VISITORS BUREAU: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
DALLAS CONVENTION & VISITORS BUREAU (EIN 75-2456622)
Tax period
2019-10-01 to 2020-09-30
Filed
2021-05-12
IRS object ID
202101329349304050
Schema version
2019v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-05-12T14:33:28-05:00ReturnTs
Tax Period End2020-09-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN750786316PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1WEAVER AND TIDWELL LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line12821 W 7TH ST STE 700AddressLine1Txt
CityFORT WORTHCityNm
State AbbreviationTXStateAbbreviationCd
ZIP76107ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-10-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN752456622EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1DALLAS CONVENTION & VISITORS BUREAUBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlDALLBusinessNameControlTxt
Phone2145711000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1325 N ST PAUL STREET NO 700AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJILL LARSENPersonNm
Person TitleCFOPersonTitleTxt
Phone2145711012PhoneNum
Signature2021-05-10SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonIRA L NEVELOWPreparerPersonNm
PTINP00083210PTIN
Phone8173327905PhoneNum
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1VISITDALLASBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerCRAIG DAVISPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1325 N ST PAUL STREET NO 700AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$28,732,606GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.VISITDALLAS.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1992FormationYr
Legal Domicile StateTXLegalDomicileStateCd
Activity Or MissionTO FAVORABLY IMPACT THE DALLAS ECONOMY THROUGH TRAVEL AND TOURISM.ActivityOrMissionDesc
Voting Members Governing Body22VotingMembersGoverningBodyCnt
Voting Members Independent22VotingMembersIndependentCnt
Total Employee108TotalEmployeeCnt
Total Volunteers63TotalVolunteersCnt
Total Gross UBI$93,770TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$24,425NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$4,257,113PYContributionsGrantsAmt
CY Contributions Grants$5,348,242CYContributionsGrantsAmt
PY Program Service Revenue$37,099,510PYProgramServiceRevenueAmt
CY Program Service Revenue$22,932,557CYProgramServiceRevenueAmt
PY Investment Income$354,603PYInvestmentIncomeAmt
CY Investment Income$29,432CYInvestmentIncomeAmt
PY Other Revenue$1,496,762PYOtherRevenueAmt
CY Other Revenue$422,375CYOtherRevenueAmt
PY Total Revenue$43,207,988PYTotalRevenueAmt
CY Total Revenue$28,732,606CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$24,107,340CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$11,568,452PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$9,288,473CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$30,403,048PYOtherExpensesAmt
CY Other Expenses$20,506,057CYOtherExpensesAmt
PY Total Expenses$41,971,500PYTotalExpensesAmt
CY Total Expenses$53,901,870CYTotalExpensesAmt
PY Revenues Less Expenses$1,236,488PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$25,169,264CYRevenuesLessExpensesAmt
Total Assets BOY$37,744,463TotalAssetsBOYAmt
Total Assets EOY$9,372,783TotalAssetsEOYAmt
Total Liabilities BOY$5,245,859TotalLiabilitiesBOYAmt
Total Liabilities EOY$2,043,443TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$32,498,604NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$7,329,340NetAssetsOrFundBalancesEOYAmt
MissionTO FAVORABLY IMPACT THE DALLAS ECONOMY THROUGH TRAVEL AND TOURISM.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescPROMOTING DALLAS AS A DESTINATION FOR BUSINESS AND PLEASURE TO THE REGIONAL, NATIONAL, AND INTERNATIONAL MARKETPLACE AND FAVORABLY IMPACTING THE DALLAS ECONOMY THROUGH CONVENTIONS AND TOURISM. THE BUREAU'S EFFORTS HAVE SIGNIFICANTLY INCREASED AWARENESS OF DALLAS LOCALLY, NATIONALLY, AND INTERNATIONALLY AS A TOP CONVENTION CENTER.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescTHE BUREAU UTILIZES THE INTERNET, QUARTERLY EVENT CALENDARS, ANNUAL-MEETING PROFESSIONAL GUIDES AND SEMI-ANNUAL OFFICIAL VISITORS GUIDES AS WELL AS OTHER MEANS TO PROMOTE CURRENT EVENTS IN DALLAS AND PROMOTE DALLAS AS A TOP CONVENTION AND TOURISM LOCATION.Desc
FieldValueIRS element (for citing)
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document65IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee108EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members22GoverningBodyVotingMembersCnt
Independent Voting Member22IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org DocumentsYes (1)ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonJILL LARSENPersonNm
Phone2145711012PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1325 N ST PAUL STREET SUITE 700AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (80 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtOfficerOfficerIndKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeIndFormer Ofcr Director TrusteeFormerOfcrDirectorTrusteeInd
JOHN ACKERMAN
DIRECTOR1.00Yes (X)$0$0$0
LAURA BEITLER
DIRECTOR1.00Yes (X)$0$0$0
WES CAYWOOD
DIRECTOR1.00Yes (X)$0$0$0
SHARON DAVIS
DIRECTOR1.00Yes (X)$0$0$0
CAROLYN DENT
DIRECTOR1.00Yes (X)$0$0$0
ROBBIE DOUGLAS
DIRECTOR1.00Yes (X)$0$0$0
CHAD ESTIS
DIRECTOR1.00Yes (X)$0$0$0
LAURA ESTRADA
DIRECTOR1.00Yes (X)$0$0$0
DEAN FEARING
DIRECTOR1.00Yes (X)$0$0$0
ROSA FLEMING
DIRECTOR1.00Yes (X)$0$0$0
JIMMY GASTON
DIRECTOR1.00Yes (X)$0$0$0
ANDREA GATES
DIRECTOR1.00Yes (X)$0$0$0
JENNIFER GATES
DIRECTOR1.00Yes (X)$0$0$0
KEVIN GILBERT
DIRECTOR1.00Yes (X)$0$0$0
SCOTT GOLDSTEIN
DIRECTOR1.00Yes (X)$0$0$0
WANDA GRAINER
DIRECTOR1.00Yes (X)$0$0$0
GUS GRANGER
DIRECTOR1.00Yes (X)$0$0$0
DUSTI GROSKREUTZ
DIRECTOR1.00Yes (X)$0$0$0
PEG HALL
DIRECTOR1.00Yes (X)$0$0$0
SUSAN HARRIS
DIRECTOR1.00Yes (X)$0$0$0
HATTIE HILL
DIRECTOR1.00Yes (X)$0$0$0
TAMARA HINES
DIRECTOR1.00Yes (X)$0$0$0
ARTHUR HOLLINGSWORTH
DIRECTOR1.00Yes (X)$0$0$0
ANANT JAIN
DIRECTOR1.00Yes (X)$0$0$0
DARREN JAMES
DIRECTOR1.00Yes (X)$0$0$0
DAVE JOHNSON
DIRECTOR1.00Yes (X)$0$0$0
KAMAL KAUSHAL
DIRECTOR1.00Yes (X)$0$0$0
SEAN KENNERTY
DIRECTOR1.00Yes (X)$0$0$0
LUCIAN LABARBA
DIRECTOR1.00Yes (X)$0$0$0
CRAIG LEWIS
DIRECTOR1.00Yes (X)$0$0$0
JILL MAGNUSON
DIRECTOR1.00Yes (X)$0$0$0
ROZ MALLET
DIRECTOR1.00Yes (X)$0$0$0
BETTY MANETTA
DIRECTOR1.00Yes (X)$0$0$0
TRACI MAYER
DIRECTOR1.00Yes (X)$0$0$0
ADAM MEDRANO
DIRECTOR1.00Yes (X)$0$0$0
MARIA MENDEZ
DIRECTOR1.00Yes (X)$0$0$0
DIANE MOREFIELD
DIRECTOR1.00Yes (X)$0$0$0
HEIDI MURRAY
DIRECTOR1.00Yes (X)$0$0$0
ROSA OH
DIRECTOR1.00Yes (X)$0$0$0
CARRIE PARSONS
DIRECTOR1.00Yes (X)$0$0$0
MIKE PATEL
DIRECTOR1.00Yes (X)$0$0$0
CHRIS PILAVAKIS
DIRECTOR1.00Yes (X)$0$0$0
ANDREA SANDERS
DIRECTOR1.00Yes (X)$0$0$0
TYRUS SANDERS
DIRECTOR1.00Yes (X)$0$0$0
MITZI TALLY
DIRECTOR1.00Yes (X)$0$0$0
JOHN TREVINO
DIRECTOR1.00Yes (X)$0$0$0
TONY VEDDA
DIRECTOR1.00Yes (X)$0$0$0
LILY WEISS
DIRECTOR1.00Yes (X)$0$0$0
CAROL WEST
DIRECTOR1.00Yes (X)$0$0$0
GREG WHITE
DIRECTOR1.00Yes (X)$0$0$0
MARK WOELFFER
DIRECTOR1.00Yes (X)$0$0$0
PAULA BLACKMON
DIRECTOR1.00Yes (X)$0$0$0
TONY FLORES
DIRECTOR1.00Yes (X)$0$0$0
HELEN GIDDINGS
DIRECTOR1.00Yes (X)$0$0$0
STEVE GOLDBERG
DIRECTOR1.00Yes (X)$0$0$0
MARY PAT HIGGINS
DIRECTOR1.00Yes (X)$0$0$0
STEVE KEMBLE
DIRECTOR1.00Yes (X)$0$0$0
MICHAEL KOFFLER
DIRECTOR1.00Yes (X)$0$0$0
KYLE NOONAN
DIRECTOR1.00Yes (X)$0$0$0
JAMES SMITH
DIRECTOR1.00Yes (X)$0$0$0
ROBERT WATSON
DIRECTOR1.00Yes (X)$0$0$0
JOYCE WILLIAMS
CHAIR2.00Yes (X)$0$0$0Yes (X)
DAVE BROWN
TREASURER2.00Yes (X)$0$0$0Yes (X)
SHERRY ANDRUS
CORPORATE BOARD SECRETARY50.00$163,412$0$23,791Yes (X)
MONICA PAUL
EXECUTIVE DIRECTOR50.00$219,497$0$24,929Yes (X)
DAVID COATS
INTERIM CEO (END 12/31/2019)50.00$117,214$0$6,720Yes (X)
JILL LARSEN
CFO50.00$91,395$0$3,264Yes (X)
DONALD KENT
CHIEF SALES OFFICER50.00$329,768$0$43,223Yes (X)
FRANK LIBRIO
CHIEF MARKETING OFFICER50.00$305,376$0$32,228Yes (X)
DAWN MCKENNEY
CHIEF EXPERIENCE OFFICER (END 11/15/2019)50.00$251,080$0$19,419Yes (X)
MARK THOMPSON
SR VP OF TOURISM50.00$227,960$0$25,729Yes (X)
CHERYL RICHARDS
CHIEF DIVERSITY & INCLUSION OFFICER50.00$213,029$0$31,665Yes (X)
KIM BORNEMAN
REGIONAL DIRECTOR OF SALES, NW50.00$169,542$0$6,999Yes (X)
MARY GRIMLEY
VP OF SALES50.00$147,983$0$29,384Yes (X)
GINGER CADE
DIRECTOR OF SPORTS MARKETING50.00$140,669$0$21,915Yes (X)
GAYLA FUSSELL
DIRECTOR OF NATIONAL ACCOUNTS50.00$144,636$0$16,316Yes (X)
LEE BOQUET
DIRECTOR OF INFORMATION SYSTEMS50.00$138,190$0$20,485Yes (X)
KEVIN OWENS
DIRECTOR OF NATIONAL ACCOUNTS50.00$137,927$0$8,803Yes (X)
PHILLIP JONES
CEO (END 5/15/2019)50.00$713,801$0$24,994Yes (X)
MATTHEW JONES
CFO (END 5/2/2019)50.00$105,950$0$15,839Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$3,617,429TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$355,703TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K33IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedYes (1)FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (3 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
TRACY LOCKE
1999 BRYAN 3200DALLASTX75201ADVERTISING$2,743,060
TEXAS HOTEL & LODGING ASSOCIATION
1701 WEST AVENUEAUSTINTX78701ADMINISTRATIVE AND MARKETING$277,477
ARRIVALIST
1460 BROADWAY 6TH FLOORNEW YORKNY10036MARKET RESEARCH$166,250
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K3CntrctRcvdGreaterThan100KCnt
Government Grants$5,346,874GovernmentGrantsAmt
All Other Contributions$1,368AllOtherContributionsAmt
Noncash Contributions$1,368NoncashContributionsAmt
Total Contributions$5,348,242TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
FEES/CONTRACTS FROM GOV AGENCIES561591$12,128,258$12,128,258
TOURISM PUBLIC IMPROV DIS FEES561591$9,837,312$9,837,312
MEMBERSHIP DUES & ADMIN561591$732,093$732,093
TICKET SALES561591$180,494$180,494
REGISTRATION SERVICE561591$54,400$54,400
FieldValueIRS element (for citing)
Total Program Service Revenue$22,932,557TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$29,432TotalRevenueColumnAmt
Exclusion$29,432ExclusionAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$614GrossSalesOfInventoryAmt
Cost Of Goods Sold$0CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$614TotalRevenueColumnAmt
Related Or Exempt Func Income$614RelatedOrExemptFuncIncomeAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
PTSP & SPONSORSHIPS900099$148,617$148,617
ADMINISTRATION SERVICES900099$110,871$110,871
WEBSITE ADVERTISING541800$93,770$93,770

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$68,503TotalRevenueColumnAmt
Related Or Exempt Func Income$68,503RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$421,761OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$28,732,606TotalRevenueColumnAmt
Related Or Exempt Func Income$23,261,162RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$93,770UnrelatedBusinessRevenueAmt
Exclusion$29,432ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$24,107,340TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$2,449,933TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$5,138,666TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$216,544TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$883,739TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$599,591TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$122,668TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$92,910TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$1,896,464TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$3,904,005TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$408,901TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$547,550TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,089,934TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$833,130TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$7,640,307TotalAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$530TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$173,959TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$55,552TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
SPONSORSHIPS/PARTNERSHI$1,794,225
MISCELLANEOUS EXPENSE$729,225
CLIENT DEVELOPMENT$708,031
BAD DEBT$232,710

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$275,956TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$53,901,870TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$1,619,717BOYAmt
EOY$4,189,034EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$27,675,893BOYAmt
EOY$0EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$5,769,056BOYAmt
EOY$3,220,751EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
BOY$917,752BOYAmt
EOY$840,406EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,460,627BOYAmt
EOY$995,133EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$1,894,996LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$1,819,003LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$205,248BOYAmt
EOY$75,993EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$44,704BOYAmt
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$51,466BOYAmt
EOY$51,466EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$37,744,463BOYAmt
EOY$9,372,783EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$4,210,445BOYAmt
EOY$1,295,706EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,035,414BOYAmt
EOY$747,737EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$5,245,859BOYAmt
EOY$2,043,443EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$8,272,661BOYAmt
EOY$7,329,340EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$24,225,943BOYAmt
EOY$0EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$32,498,604BOYAmt
EOY$7,329,340EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$37,744,463BOYAmt
EOY$9,372,783EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$25,169,264ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$432,590OtherCostOrOtherBasisAmt
Depreciation$356,597DepreciationAmt
Book Value$75,993BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,462,406OtherCostOrOtherBasisAmt
Depreciation$1,462,406DepreciationAmt
Book Value$0BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$75,993TotalBookValueLandBuildingsAmt
Total Rev Etc Audited Fincl Stmt$28,778,592TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$45,986DonatedServicesAndUseFcltsAmt
Revenue Not Reported$45,986RevenueNotReportedAmt
Revenue Subtotal$28,732,606RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$28,732,606TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$53,947,856TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$45,986DonatedServicesUseFcltsAmt
Expenses Not Reported$45,986ExpensesNotReportedAmt
Expenses Subtotal$53,901,870ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$53,901,870TotalExpensesPerForm990Amt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (3 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtSpecific Services ProvidedSpecificServicesProvidedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
EAST ASIA AND THE PACIFIC01PROGRAM SERVICESTOURISM MARKETING$77,516
EUROPE05PROGRAM SERVICESTOURISM MARKETING$86,425
NORTH AMERICA02PROGRAM SERVICESTOURISM MARKETING$35,037
FieldValueIRS element (for citing)
Subtotal Offices0SubtotalOfficesCnt
Subtotal Employees8SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office0TotalOfficeCnt
Total Employee8TotalEmployeeCnt
Subtotal Spent$198,978SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$198,978TotalSpentAmt
Transfer To Foreign Corp0TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign Partnership0ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART III ACCOUNTING METHOD:FormAndLineReferenceDesc

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

FieldValueIRS element (for citing)
Business Name Line1DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT CORPORATIONBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1325 NORTH ST PAUL STREETAddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75201ZIPCd
FieldValueIRS element (for citing)
Recipient EIN611689405RecipientEIN
IRC Section501(C)(6)IRCSectionDesc
Cash Grant$24,107,340CashGrantAmt
Purpose Of GrantGENERAL SUPPORTPurposeOfGrantTxt
FieldValueIRS element (for citing)
Total Other Org1TotalOtherOrgCnt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentYes (1)SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (14 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
SHERRY ANDRUS
CORPORATE BOARD SECRETARY$105,037$0$28,075$0$30,300$0$13,078$0$10,713$0$187,203$0$0$0
MONICA PAUL
EXECUTIVE DIRECTOR$168,502$0$44,695$0$6,300$0$17,029$0$7,900$0$244,426$0$0$0
DONALD KENT
CHIEF SALES OFFICER$287,491$0$34,177$0$8,100$0$22,224$0$20,999$0$372,991$0$0$0
FRANK LIBRIO
CHIEF MARKETING OFFICER$230,970$0$66,306$0$8,100$0$23,288$0$8,940$0$337,604$0$0$0
DAWN MCKENNEY
CHIEF EXPERIENCE OFFICER (END 11/15/$186,196$0$57,796$0$7,088$0$18,561$0$858$0$270,499$0$0$0
MARK THOMPSON
SR VP OF TOURISM$172,476$0$49,184$0$6,300$0$17,400$0$8,329$0$253,689$0$0$0
CHERYL RICHARDS
CHIEF DIVERSITY & INCLUSION OFFICER$161,869$0$43,060$0$8,100$0$15,457$0$16,208$0$244,694$0$0$0
KIM BORNEMAN
REGIONAL DIRECTOR OF SALES, NW$130,116$0$39,426$0$0$0$6,442$0$557$0$176,541$0$0$0
MARY GRIMLEY
VP OF SALES$147,983$0$0$0$0$0$15,338$0$14,046$0$177,367$0$0$0
GINGER CADE
DIRECTOR OF SPORTS MARKETING$108,562$0$32,107$0$0$0$5,858$0$16,057$0$162,584$0$0$0
GAYLA FUSSELL
DIRECTOR OF NATIONAL ACCOUNTS$130,058$0$14,578$0$0$0$6,627$0$9,689$0$160,952$0$0$0
LEE BOQUET
DIRECTOR OF INFORMATION SYSTEMS$119,549$0$18,641$0$0$0$6,234$0$14,251$0$158,675$0$0$0
PHILLIP JONES
CEO (END 5/15/2019)$617,589$0$84,962$0$11,250$0$16,808$0$8,186$0$738,795$0$0$0
MATTHEW JONES
CFO (END 5/2/2019)$103,250$0$0$0$2,700$0$9,284$0$6,555$0$121,789$0$0$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 1AHEALTH OR SOCIAL CLUB DUES: THE ORGANIZATION PROVIDES A WELLNESS BENEFIT FOR 24HR FITNESS FOR ALL EMPLOYEES IF THEY CHOOSE TO USE IT. THESE BENEFTIS ARE TAXABLE AND WERE REPORTED IN THE W-2 WAGES FOR EACH RECIPIENT.
PART I, LINE 4APHILLIP JONES RECEIVED SEVERANCE PAYMENTS TOTALLING $600,000 PURSUANT TO A SEVERANCE AGREEMENT FROM JUNE 2019 THROUGH MAY 2020. $375,000 WAS PAID IN CALENDAR YEAR 2019.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 1DELEGATION OF AUTHORITY: THE CHAIRMAN OF THE BOARD SHALL APPOINT AN EXECUTIVE COMMITTEE WITH ALL THE POWERS OF THE BOARD TO MANAGE THE CORPORATION BETWEEN BOARD MEETINGS.
FORM 990, PART VI, SECTION A, LINE 4THE ORGANIZATION'S BYLAWS WERE UPDATED IN OCTOBER 2019 AND SEPTEMBER 2020.
FORM 990, PART VI, SECTION A, LINE 6MEMBERS: THE ORGANIZATION HAS ONE CLASS OF MEMBERS, WHO SHALL HAVE NO VOTING RIGHTS. THE BOARD OF DIRECTORS ESTABLISH THE VARIOUS TRADE AND INDUSTRY-BASED CATEGORIES OF MEMBERSHIP. ALL PERSONS AND ORGANIZATIONS THAT FALL WITHIN ONE OF THE ESTABLISHED CATEGORIES OF MEMBERSHIP AND ARE INTERESTED IN THE PURPOSE AND OBJECTIVES OF DCVB SHALL BE ELIGIBLE FOR MEMBERSHIP UPON APPROVAL BY THE BOARD OF DIRECTORS AND PAYMENT OF MEMBERSHIP DUES.
FORM 990, PART VI, SECTION A, LINE 7AMEMBERS WITH POWER TO APPOINT GOVERNING BODY: THE MEMBERS HAVE THE ABILITY TO NOMINATE A CERTAIN NUMBER OF REPRESENTATIVES TO THE BOARD BASED ON THEIR INDUSTRY CATEGORY.
FORM 990, PART VI, SECTION B, LINE 11BFORM 990 REVIEW PROCESS: THE FORM 990 IS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM. ONCE PREPARED, THE RETURN IS REVIEWED BY THE INTERNAL ACCOUNTANTS AND MANAGEMENT PRIOR TO FILING. A COPY IS ALSO PROVIDED TO THE CITY OF DALLAS FOR REVIEW PRIOR TO FILING WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12CCOMPLIANCE WITH WRITTEN CONFLICT OF INTEREST POLICY: ANNUALLY, EMPLOYEES AND BOARD MEMBERS RECEIVE A REVISED POLICY AND PROCEDURES MANUAL AND MUST SIGN A FORM STATING THEY HAVE READ AND UNDERSTAND ALL POLICIES AND GUIDELINES SET FORTH IN THE MANUAL. IF SOMETHING IS BROUGHT TO THE ATTENTION OF THE OFFICERS AND DIRECTORS, IT IS INVESTIGATED AND APPROPRIATE ACTION IS TAKEN. IF A CONFLICT IS FOUND TO EXIST, THE CONFLICTED MEMBER ABSTAINS FROM DISCUSSIONS AND VOTING.
FORM 990, PART VI, SECTION B, LINE 15COMPENSATION REVIEW: THE BOARD OF DIRECTORS REVIEWS THE PRESIDENT/CHIEF EXECUTIVE OFFICER'S GOALS AND SETS THE ANNUAL COMPENSATION. ALL OTHER OFFICERS AND KEY EMPLOYEES ARE REVIEWED BY THEIR DIRECT SUPERVISOR LIKE THE CEO OR ONE OF THE OTHER OFFICERS IN A FORMAL COMPENSATION REVIEW PROCESS BASED ON PERFORMANCE BY GOALS AND OBJECTIVES. THE CHIEF EXECUTIVE OFFICER'S COMPENSATION REVIEW IS DOCUMENTED IN THE BOARD'S MEETING MINUTES AND THE OTHER REVIEWS ARE DOCUMENTED IN HUMAN RESOURCE PERSONNEL FILES.
FORM 990, PART VI, SECTION C, LINE 19DOCUMENTS AVAILABLE TO THE PUBLIC: THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC BY ACCEPTING REQUESTS IN WRITING AND SCHEDULING AN APPOINTMENT TO REVIEW THE REQUESTED DOCUMENTS.
FORM 990, PART XII, LINE 2CCOMMITTEE'S OVERSIGHT AND SELECTION PROCESS: THE ORGANIZATION HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY OF THE OVERSIGHT OF THE AUDIT AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THERE WAS NO CHANGE TO THE PROCESS DURING THE YEAR.

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