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NETWORK ADVERTISING INITIATIVE: Form 990, tax year 2021

View the entire original 990 at ProPublica ↗

Organization
NETWORK ADVERTISING INITIATIVE (EIN 52-2291538)
Tax period
2021-01-01 to 2021-12-31
Filed
2022-10-25
IRS object ID
202212989349301006
Schema version
2021v4.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2022-10-25T08:00:23-05:00ReturnTs
Tax Period End2021-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN521392008PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1GELMAN ROSENBERG & FREEDMANBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line14550 MONTGOMERY AVE SUITE 800NAddressLine1Txt
CityBETHESDACityNm
State AbbreviationMDStateAbbreviationCd
ZIP208142930ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2021-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN522291538EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1NETWORK ADVERTISING INITIATIVEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlNETWBusinessNameControlTxt
Phone5713660500PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1409 7TH STREET NW 250AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20004ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonLEIGH FREUNDPersonNm
Person TitlePRESIDENT & CEOPersonTitleTxt
Phone5713660500PhoneNum
Signature2022-10-25SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstLEIGHPersonFirstNm
Person LastFREUNDPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonRICHARD J LOCASTRO CPAPreparerPersonNm
PTINP00288314PTIN
Phone3019519090PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer3TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2021TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerLEIGH FREUNDPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1409 7TH STREET NW 250AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20004ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$3,384,491GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.NETWORKADVERTISING.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1999FormationYr
Legal Domicile StateDCLegalDomicileStateCd
Activity Or MissionSEE PART III, LINE 1.ActivityOrMissionDesc
Voting Members Governing Body11VotingMembersGoverningBodyCnt
Voting Members Independent11VotingMembersIndependentCnt
Total Employee11TotalEmployeeCnt
Total Volunteers11TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$0PYContributionsGrantsAmt
CY Contributions Grants$0CYContributionsGrantsAmt
PY Program Service Revenue$3,296,196PYProgramServiceRevenueAmt
CY Program Service Revenue$3,381,650CYProgramServiceRevenueAmt
PY Investment Income-$177PYInvestmentIncomeAmt
CY Investment Income$0CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$2,841CYOtherRevenueAmt
PY Total Revenue$3,296,019PYTotalRevenueAmt
CY Total Revenue$3,384,491CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$1,804,683PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$1,718,951CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$1,556,292PYOtherExpensesAmt
CY Other Expenses$1,425,091CYOtherExpensesAmt
PY Total Expenses$3,360,975PYTotalExpensesAmt
CY Total Expenses$3,144,042CYTotalExpensesAmt
PY Revenues Less Expenses-$64,956PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$240,449CYRevenuesLessExpensesAmt
Total Assets BOY$3,172,248TotalAssetsBOYAmt
Total Assets EOY$3,040,800TotalAssetsEOYAmt
Total Liabilities BOY$814,860TotalLiabilitiesBOYAmt
Total Liabilities EOY$442,963TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$2,357,388NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$2,597,837NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionNETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescIN 2021, THE NAI'S SELF-REGULATORY PROGRAM FOCUSED ON: (1) CROSS-INDUSTRY AND CROSS-TRADE DIALOGS TO HELP DEVELOP A NEW PRIVACY FRAMEWORK AND TECHNICAL STANDARDS FOR DIGITAL ADVERTISING THAT ARE CONSISTENT WITH EMERGING STATE LAWS AND CHANGES IN BROWSERS AND OPERATING SYSTEMS; (2) LAUNCHING THE NAI'S EMAIL-BASED AUDIENCE-MATCHED ADVERTISING OPT-OUT MECHANISM; (3) COMMENCING ENFORCEMENT OF ADDITIONAL NOTICE REQUIREMENTS FOR THE COLLECTION OF PRECISE LOCATION INFORMATION; AND (4) FURTHER EXPANSION OF PUBLIC POLICY EFFORTS, ADVOCACY, AND OUTREACH ON A STATE AND FEDERAL LEVEL.IN 2021, THE NAI PARTICIPATED IN SEVERAL CROSS-INDUSTRY AND CROSS-TRADE GROUPS TO HELP CREATE A NEW SELF-REGULATORY (CONTINUED ON SCHEDULE O)FRAMEWORK TO COMPLEMENT EXISTING AND EMERGING STATE LAWS, AS WELL AS THE EVOLUTION OF ADDRESSABILITY. IN THE POLICY SPACE, THE NAI WAS A LEADER IN THE PRAM INITIATIVE WHICH HAS NOW BEEN FOLDED INTO THE DIGITAL ADVERTISING ALLIANCE (DAA) WHERE THE NAI SITS ON THE BOARD OF DIRECTORS. THE NAI IS AN ACTIVE PARTICIPANT IN TECHNOLOGY FOCUSED CROSS-INDUSTRY EFFORTS SUCH AS THE IAB TECH LAB PRIVACY AND REARC COMMIT GROUP, TCF STEERING GROUP, W3C, AND GOOGLE SANDBOX, KEEPING NAI MEMBERS APPRISED OF DEVELOPMENTS IN THESE GROUPS WHILE SPEAKING ON BEHALF OF THE MANY SMALL AND MEDIUM SIZED COMPANIES THAT REPRESENT NAI MEMBERSHIP. TO FURTHER BOLSTER COLLABORATION, THE NAI OPENED PARTICIPATION IN ITS OWN WORKING GROUPS TO PUBLISHERS, ADVERTISERS, LAW FIRMS, AND OTHER STAKEHOLDERS IN THE DIGITAL ADVERTISING ECOSYSTEM.THE NAI LAUNCHED ITS CENTRALIZED, EMAIL ADDRESS-BASED OPT-OUT MECHANISM FOR AUDIENCE-MATCHED ADVERTISING ON JULY 1, 2021, AND SUCCESSFULLY PROCESSED OVER EIGHTY THOUSAND EMAIL OPT-OUT REQUESTS IN 2021. IN A CULMINATION OF MORE THAN A YEAR OF WORK BY NAI STAFF AND MEMBER COMPANIES, THIS NEW TECHNOLOGY ALLOWS CONSUMERS TO EXERCISE CHOICE WITH RESPECT TO AUDIENCE-MATCHED ADVERTISING BASED ON DATA ASSOCIATED WITH THEIR EMAIL ADDRESSES. AS THE USE OF HASHED EMAIL ADDRESSES IS BEING EXPLORED IN NOVEL ADDRESSABILITY TOOLS AND TECHNOLOGIES, THE NAI ALSO ANNOUNCED THAT IT EXPECTS ITS MEMBERS WILL EXTEND SUCH AN OPT OUT TO ALL TAILORED ADVERTISING USING HASHED EMAIL ADDRESSES IN THE NEAR FUTURE.THE NAI BEGAN INCLUDING THE REQUIREMENT FOR ADDITIONAL NOTICE REGARDING THE SHARING AND USE OF PRECISE LOCATION INFORMATION IN ITS 2021 NAI COMPLIANCE REVIEW PROCESS AND NOTED THAT MOMENTUM SEEMED TO BE BUILDING ACROSS THE INDUSTRY FOR PROVIDING THIS ADDITIONAL NOTICE. THE NAI CODE INCLUDES PRINCIPLES RELATED TO TRANSPARENCY, CHOICE, DATA MINIMIZATION, PURPOSE AND USE RESTRICTION, DATA SECURITY, AND OTHERS. ALTHOUGH MANY OF NAI'S RESOURCES GO TO ENSURING THAT THE ADVERTISING ECOSYSTEM OPERATES IN A TRANSPARENT MANNER, AND THAT CHOICES PROVIDED TO CONSUMERS WORK AS EXPECTED, TRANSPARENCY AND CHOICE ALONE ARE BY NO MEANS SUFFICIENT TO PROTECT CONSUMERS, AND THE NAI IS ACTIVELY WORKING TO INTRODUCE NEW GUIDANCE AND REQUIREMENTS REGARDING DATA MINIMIZATION AS WELL AS USE RESTRICTIONS FOR VARIOUS DATA TYPES. FOUR NEW MEMBERS JOINED THE NAI IN 2021, WHICH INCLUDES STARTUP, SMALL TO MEDIUM SIZED ACTORS, TO SOME OF THE MOST IMPORTANT COMPANIES IN THIRD-PARTY DIGITAL ADVERTISING ECOSYSTEM. THIS DEMONSTRATES INTEREST IN NAI MEMBERSHIP PERSISTED EVEN AFTER THE PUBLIC HEALTH CRISIS INTRODUCED SIGNIFICANT ECONOMIC UNCERTAINTY AND COST-CUTTING. THE NAI IS ALSO WORKING MORE CLOSELY WITH ADVERTISERS AND PUBLISHERS AS THEY EMBRACE A LARGER ROLE IN THE DIGITAL ADVERTISING ECOSYSTEM, LEVERAGING THEIR OWN DATA TO HELP DELIVER BETTER ADVERTISING IN PRIVACY-PROMOTING WAYS. AS IN 2020, THE GLOBAL COVID-19 PANDEMIC FORCED THE NAI TO HOLD ITS 2021 SUMMIT VIRTUALLY. THROUGH A SERIES OF VIRTUAL EVENTS, NAI PROVIDED ITS MEMBER COMPANIES WITH THE LATEST INFORMATION ON EMERGING TECHNOLOGIES, REGULATORY AND LEGISLATIVE TRENDS, AND EMERGING BUSINESS MODELS, AS WELL AS THE PRIVACY IMPLICATIONS OF THE PANDEMIC.THE NAI COORDINATED SEVERAL WORKING GROUPS TO DISCUSS CODE UPDATES, EMERGING PRIVACY AND TECHNOLOGY ISSUES AND PRIVACY REGULATION AND LEGISLATION, INCLUDING THE USE OF PRECISE LOCATION DATA, INTERNATIONAL LEGISLATIVE AND REGULATORY DEVELOPMENTS, AND THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA). IN SEPTEMBER 2020, THE NAI PUBLISHED GUIDANCE FOR NAI MEMBER COMPANIES ABOUT MANAGING COMPLIANCE RISKS WHILE ACTING AS A CCPA "SERVICE PROVIDER, AND IN OCTOBER 2020, THE NAI PUBLISHED A WHITE PAPER FOR DIGITAL MEDIA PUBLISHERS AND ADVERTISERS SEEKING TO ENGAGE AD TECH COMPANIES AS SERVICE PROVIDERS.THE NAI COMPLIANCE STAFF PUBLISHED THE 2020 NAI ANNUAL MEMBER COMPLIANCE REPORT AND INITIATED THE REVIEW PROCESS FOR THE 2021 REPORT. THE NAI ALSO HOSTED A VARIETY OF ROUNDTABLE DISCUSSIONS AND MEMBER BRIEFINGS ON VARIOUS CONSUMER PRIVACY INITIATIVES, GLOBAL LEGISLATIVE AND REGULATORY UPDATES, AND INDUSTRY TRADE ASSOCIATION ACTIVITIES.THE NAI SERVED ON THE GOVERNING BOARD AND STEERING COMMITTEE OF THE IAB EUROPE'S TRANSPARENCY & CONSENT FRAMEWORK (TCF), AN INDUSTRY TOOL THAT SUPPORTS COMPANIES WITHIN THE DIGITAL ADVERTISING ECOSYSTEM AS THEY MANAGE THEIR COMPLIANCE OBLIGATIONS WITH THE EU'S GENERAL DATA PROTECTION REGULATION (GDPR) AND EPRIVACY DIRECTIVE.Desc
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document8IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee11EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members11GoverningBodyVotingMembersCnt
Independent Voting Member11IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy0ConflictOfInterestPolicyInd
Whistleblower Policy0WhistleblowerPolicyInd
Document Retention Policy0DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1LEIGH FREUNDBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone5713660500PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1409 7TH STREET NW 250AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20004ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (16 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
DOUGLAS MILLER
CHAIR5.00Yes (X)Yes (X)$0$0$0
ALAN CHAPELL
VICE-CHAIR5.00Yes (X)Yes (X)$0$0$0
DANA EDWARDS
SECRETARY5.00Yes (X)Yes (X)$0$0$0
KEN DREIFACH
TREASURER5.00Yes (X)Yes (X)$0$0$0
GHITA HARRIS-NEWTON
BOARD MEMBER5.00Yes (X)$0$0$0
DUNCAN MCCALL
BOARD MEMBER5.00Yes (X)$0$0$0
PAUL HARRISON
BOARD MEMBER5.00Yes (X)$0$0$0
TAMERA REYNOLDS
BOARD MEMBER5.00Yes (X)$0$0$0
ILEANA FALTICENI
BOARD MEMBER5.00Yes (X)$0$0$0
FIONA CAMPBELL-WEBSTER
BOARD MEMBER5.00Yes (X)$0$0$0
MATTHEW PINDER
BOARD MEMBER5.00Yes (X)$0$0$0
LEIGH FREUND
PRESIDENT & CEO40.00Yes (X)$452,100$0$39,877
FARAH ZAMAN
GENERAL COUNSEL (FROM 8/2021)40.00$103,038$0$140Yes (X)
DAVID LEDUC
VICE PRESIDENT, PUBLIC POLICY40.00$294,509$0$12,258Yes (X)
ANTHONY MATYJASZEWSKI
VICE PRESIDENT, COMPLIANCE40.00$237,496$0$24,876Yes (X)
JULIE KARASIK
DIRECTOR, TECHNOLOGY & PRODUCT40.00$111,527$0$27,651Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$1,198,670TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$104,802TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K5IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1RATIONAL 360BusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

FieldValueIRS element (for citing)
Address Line11828 L ST NWAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20036ZIPCd
FieldValueIRS element (for citing)
ServicesPR & MARKETINGServicesDesc
Compensation$207,066CompensationAmt
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K1CntrctRcvdGreaterThan100KCnt

Program Service Revenue ProgramServiceRevenueGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$3,207,275$3,207,275
DAA REVENUE900099$110,300$110,300
NAI SUMMIT900099$64,075$64,075
FieldValueIRS element (for citing)
Total Program Service Revenue$3,381,650TotalProgramServiceRevenueAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOTHER INCOMEDesc
Business900099BusinessCd
Total Revenue Column$2,841TotalRevenueColumnAmt
Exclusion$2,841ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$2,841OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$3,384,491TotalRevenueColumnAmt
Related Or Exempt Func Income$3,381,650RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$2,841ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$491,977TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$998,139TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$12,181TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$132,879TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$83,775TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$56,042TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$57,290TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$44,951TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$226,715TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$19,475TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$131,132TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$101,632TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$77,632TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$1,513TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$43,526TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
DAA EXPENSES$473,977
INDUSTRY PUBLIC POLICY$117,500
DUES AND SUBSCRIPTIONS$57,425
MISCELLANEOUS$12,045

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$4,236TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$3,144,042TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$2,874,226BOYAmt
EOY$2,808,895EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$266,312BOYAmt
EOY$198,443EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$16,227BOYAmt
EOY$19,492EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$12,105LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$11,235LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,383BOYAmt
EOY$870EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$13,100BOYAmt
EOY$13,100EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$3,172,248BOYAmt
EOY$3,040,800EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$772,703BOYAmt
EOY$408,708EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$42,157BOYAmt
EOY$34,255EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$814,860BOYAmt
EOY$442,963EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$2,240,388BOYAmt
EOY$2,497,837EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$117,000BOYAmt
EOY$100,000EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$2,357,388BOYAmt
EOY$2,597,837EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$3,172,248BOYAmt
EOY$3,040,800EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$240,449ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS Audited0FSAuditedInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior YearYes (1)AgreeCarryoverPriorYearInd
Dues Assessments$3,200,275DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$300,000NonDeductibleLbbyngPltclCYAmt
Non Ded Lbbyng Pltcl Cyov-$23,045NonDedLbbyngPltclCyovAmt
Non Deductible Lbbyng Pltcl Tot$276,955NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$320,028AggregateReportedDuesNtcAmt
Taxable-$43,073TaxableAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$10,878OtherCostOrOtherBasisAmt
Depreciation$10,376DepreciationAmt
Book Value$502BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,227OtherCostOrOtherBasisAmt
Depreciation$859DepreciationAmt
Book Value$368BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$870TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescDEFERRED RENTDesc
Amt$34,255Amt
FieldValueIRS element (for citing)
Total Liability$34,255TotalLiabilityAmt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (3 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LEIGH FREUND
PRESIDENT & CEO$336,600$0$115,500$0$0$0$13,563$0$26,314$0$491,977$0$0$0
DAVID LEDUC
VICE PRESIDENT, PUBLIC POLICY$243,181$0$51,328$0$0$0$8,835$0$3,423$0$306,767$0$0$0
ANTHONY MATYJASZEWSKI
VICE PRESIDENT, COMPLIANCE$189,997$0$47,499$0$0$0$0$0$24,876$0$262,372$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6THE ORGANIZATION HAS ONE CLASS OF MEMBERSHIP.
FORM 990, PART VI, SECTION A, LINE 7ANETWORK ADVERTISING INITIATIVE MEMBERS VOTE FOR AT-LARGE BOARD MEMBERS.
FORM 990, PART VI, SECTION A, LINE 7BCERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT ARE APPROVED BY FULL MEMBERSHIP.
FORM 990, PART VI, SECTION B, LINE 11BTHE PRESIDENT & CEO REVIEWED THE FORM 990 BEFORE IT WAS FILED WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 15AAN EXECUTIVE COMMITTEE PREPARES A BUDGET FOR THE COMPENSATION OF THE PRESIDENT AND CEO, AND THE BOARD OF DIRECTORS APPROVES THIS BUDGET. THE PRESIDENT AND CEO SETS A BUDGET FOR STAFF COMPENSATION, WHICH IS THEN REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. THE LAST REVIEW TOOK PLACE IN DECEMBER 2020.
FORM 990, PART VI, SECTION C, LINE 19THE NETWORK ADVERTISING INITIATIVE MAKES DOCUMENTS AVAILABLE UPON REQUEST.

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