NETWORK ADVERTISING INITIATIVE: Form 990, tax year 2022
View the entire original 990 at ProPublica ↗
- Organization
- NETWORK ADVERTISING INITIATIVE (EIN 52-2291538)
- Tax period
- 2022-01-01 to 2022-12-31
- Filed
- 2023-11-10
- IRS object ID
- 202313149349302936
- Schema version
- 2022v5.0
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2023-11-10T12:39:21-06:00 | ReturnTs |
| Tax Period End | 2022-12-31 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 521392008 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | GELMAN ROSENBERG & FREEDMAN | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 4550 MONTGOMERY AVE SUITE 800N | AddressLine1Txt |
| City | BETHESDA | CityNm |
| State Abbreviation | MD | StateAbbreviationCd |
| ZIP | 208142930 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2022-01-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 522291538 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | NETWORK ADVERTISING INITIATIVE | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | NETW | BusinessNameControlTxt |
| Phone | 5713660500 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 409 7TH STREET NW 250 | AddressLine1Txt |
| City | WASHINGTON | CityNm |
| State Abbreviation | DC | StateAbbreviationCd |
| ZIP | 20004 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | LEIGH FREUND | PersonNm |
| Person Title | PRESIDENT & CEO | PersonTitleTxt |
| Phone | 5713660500 | PhoneNum |
| Signature | 2023-11-10 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
Signing Officer SigningOfficerGrp
Person Full Name PersonFullName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person First | LEIGH | PersonFirstNm |
| Person Last | FREUND | PersonLastNm |
| Field | Value | IRS element (for citing) |
|---|---|---|
| SSN | 999009999 | SSN |
| Field | Value | IRS element (for citing) |
|---|---|---|
| IRS Responsible Prty Info Curr | 0 | IRSResponsiblePrtyInfoCurrInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | RICHARD J LOCASTRO CPA | PreparerPersonNm |
| PTIN | P00288314 | PTIN |
| Phone | 3019519090 | PhoneNum |
Additional Filer Information AdditionalFilerInformation
Trusted Customer TrustedCustomerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Trusted Customer | 2 | TrustedCustomerCd |
| Authentication Assurance Level | AAL1 | AuthenticationAssuranceLevelCd |
| Identity Assurance Level | IAL1 | IdentityAssuranceLevelCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2022 | TaxYr |
| Build TS | 2023-04-26 12:10:37Z | BuildTS |
Form 990 IRS990
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | LEIGH FREUND | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 409 7TH STREET NW 250 | AddressLine1Txt |
| City | WASHINGTON | CityNm |
| State Abbreviation | DC | StateAbbreviationCd |
| ZIP | 20004 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $3,873,674 | GrossReceiptsAmt |
| Group Return For Affiliates | 0 | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | WWW.NETWORKADVERTISING.ORG | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1999 | FormationYr |
| Legal Domicile State | DC | LegalDomicileStateCd |
| Activity Or Mission | SEE PART III, LINE 1. | ActivityOrMissionDesc |
| Voting Members Governing Body | 12 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 12 | VotingMembersIndependentCnt |
| Total Employee | 8 | TotalEmployeeCnt |
| Total Volunteers | 18 | TotalVolunteersCnt |
| Total Gross UBI | $0 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | $0 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $0 | PYContributionsGrantsAmt |
| CY Contributions Grants | $0 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $3,381,650 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $3,873,674 | CYProgramServiceRevenueAmt |
| PY Investment Income | $0 | PYInvestmentIncomeAmt |
| CY Investment Income | $0 | CYInvestmentIncomeAmt |
| PY Other Revenue | $2,841 | PYOtherRevenueAmt |
| CY Other Revenue | $0 | CYOtherRevenueAmt |
| PY Total Revenue | $3,384,491 | PYTotalRevenueAmt |
| CY Total Revenue | $3,873,674 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $0 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $1,718,951 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $2,057,828 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $1,425,091 | PYOtherExpensesAmt |
| CY Other Expenses | $1,578,945 | CYOtherExpensesAmt |
| PY Total Expenses | $3,144,042 | PYTotalExpensesAmt |
| CY Total Expenses | $3,636,773 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | $240,449 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | $236,901 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $3,040,800 | TotalAssetsBOYAmt |
| Total Assets EOY | $3,363,067 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $442,963 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $528,329 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $2,597,837 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $2,834,738 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES. | MissionDesc |
| Significant New Program Srvc | 0 | SignificantNewProgramSrvcInd |
| Significant Change | 0 | SignificantChangeInd |
| Desc | IN 2022, THE NAI'S SELF-REGULATORY PROGRAM FOCUSED ON: (1) CROSS-INDUSTRY AND CROSS-TRADE DIALOGS TO HELP DEVELOP A NEW PRIVACY FRAMEWORK AND TECHNICAL STANDARDS FOR DIGITAL ADVERTISING THAT ARE CONSISTENT WITH EMERGING STATE LAWS AND CHANGES IN BROWSERS AND OPERATING SYSTEMS; (2) THE CREATION OF NEW GUIDANCE AND BEST PRACTICES FOR AVOIDING DARK PATTERNS IN NOTICE AND CHOICE FOR DIGITAL ADVERTISING; (3) ANNOUNCEMENT AND IMPLEMENTATION OF NEW GUIDANCE FOR THE COLLECTION AND USE OF PRECISE LOCATION INFORMATION FROM SENSITIVE LOCATIONS; AND (4) FURTHER EXPANSION OF PUBLIC POLICY EFFORTS, ADVOCACY, AND OUTREACH ON A STATE AND FEDERAL LEVEL. IN 2022, THE NAI PARTICIPATED IN SEVERAL CROSS-INDUSTRY AND CROSS-TRADE GROUPS TO HELP CREATE AWARENESS OF NEW STATE PRIVACY LEGAL REQUIREMENTS, AS WELL AS PLANNING FOR THE FUTURE DEPRECATION OF THIRD PARTY COOKIES, AND THE EVOLUTION OF ADDRESSABILITY. THE NAI IS AN ACTIVE PARTICIPANT IN TECHNOLOGY FOCUSED CROSS-INDUSTRY EFFORTS SUCH AS THE IAB TECH LAB PRIVACY AND REARC COMMIT GROUP, TCF STEERING GROUP, W3C, AND GOOGLE PRIVACY SANDBOX, KEEPING NAI MEMBERS APPRISED OF DEVELOPMENTS IN THESE GROUPS WHILE SPEAKING ON BEHALF OF THE MANY SMALL AND MEDIUM SIZED COMPANIES THAT REPRESENT NAI MEMBERSHIP. TO FURTHER BOLSTER COLLABORATION, THE NAI OPENED PARTICIPATION IN ITS OWN WORKING GROUPS TO PUBLISHERS, ADVERTISERS, LAW FIRMS, AND OTHER STAKEHOLDERS IN THE DIGITAL ADVERTISING ECOSYSTEM.IN MAY 2022, THE NAI DEVELOPED AND ANNOUNCED A NEW RESOURCE FOR MEMBER THAT EDUCATES MEMBER COMPANIES THAT INFORMS THEM ABOUT THE PRACTICE OF DARK PATTERNS AND HELPS THEM TO IMPLEMENT BEST PRACTICES TO AVOID USING DARK PATTERNS IN DIGITAL ADVERTISING. NAI LEGAL AND POLICY STAFF DEVELOPED THE REPORT, ENTITLED "BEST PRACTICES FOR USER CHOICE AND TRANSPARENCY." THIS REPORT IDENTIFIED BEST PRACTICES AND GUIDED COMPANIES IN MAXIMIZING EFFECTIVE AND EFFICIENT NOTICE AND CHOICE MECHANISMS WITH RESPECT TO COLLECTING CONSUMER DATA, EXAMINED THE CURRENT LEGAL ENVIRONMENT AT THE STATE AND FEDERAL LEVELS, AND EXPLAINED CONSUMER CHOICE AND TRANSPARENCY OBLIGATIONS UNDER THE NAI CODE OF CONDUCT (CODE).IN JUNE 2022, THE NAI ANNOUNCED THE DEVELOPMENT OF NEW GUIDANCE AROUND THE USE OF PRECISE LOCATION DATA FROM SENSITIVE LOCATIONS. FOUR NAI MEMBER COMPANIES COMMITTED PUBLICLY TO FOLLOW THE GUIDANCE, ENTITLED "NAI ENHANCED STANDARDS FOR PRECISE LOCATION INFORMATION SOLUTION PROVIDERS (ENHANCED STANDARDS)." THE ENHANCED STANDARDS PROHIBIT THE USE, SALE, AND TRANSFER OF PRECISE LOCATION DATA FROM SENSITIVE PLACES, SUCH AS THOSE TIED TO RELIGIOUS WORSHIP, SENSITIVE HEALTHCARE SERVICES, MILITARY BASES, AND THOSE INDICATING LGBTQ+ IDENTITY. THEY ALSO RESTRICT COMPANIES FROM USING, SELLING, OR SHARING, IN THE ABSENCE OF A LEGALLY-BINDING REQUEST, PRECISE LOCATION DATA FOR LAW ENFORCEMENT OR NATIONAL SECURITY PURPOSES. THE NAI ALSO FILED SUBSTANTIAL COMMENTS TO THE FEDERAL TRADE COMMISSION (FTC) IN RESPONSE TO THEIR ADVANCE NOTICE OF PROPOSED RULEMAKING ON COMMERCIAL SURVEILLANCE AND DATA SECURITY. THE NAI'S COMMENTS RECOMMENDED THAT THE FTC INTEGRATE SELF-REGULATION IN THE DIGITAL ADVERTISING INDUSTRY INTO ANY RULES CREATED BY THE AGENCY'S ONGOING REGULATORY PROCESS AROUND PRIVACY. THE NAI BELIEVES THAT THE FTC CAN ENHANCE CONSUMER PRIVACY AND DATA PROTECTION BY PROMOTING SELF-REGULATION, SUCH AS THROUGH THE CODE, IN COLLABORATION WITH FEDERAL REGULATORS. IN ADDITION TO ADVOCATING FOR STRONG SELF-REGULATION, THE NAI'S COMMENTS CALL ON THE FTC TO MAXIMIZE COMPETITION ACROSS THE DIGITAL ADVERTISING ECOSYSTEM BY FOCUSING ON THE HARMFUL USES OF DATA AND THE IMPLEMENTATION OF DATA STEWARDSHIP REQUIREMENTS ACROSS THE ENTIRE INDUSTRY, AND BOLSTER THE ROLE OF TRANSPARENCY AND CONSUMER CONTROL THROUGH CLEAR GUIDANCE, WHILE SEEKING TO ESTABLISH BROAD DATA COLLECTION AND USE RESTRICTIONS.THE NAI CODE INCLUDES PRINCIPLES RELATED TO TRANSPARENCY, CHOICE, DATA MINIMIZATION, PURPOSE AND USE RESTRICTION, DATA SECURITY, AND OTHERS. ALTHOUGH MANY OF NAI'S RESOURCES GO TO ENSURING THAT THE ADVERTISING ECOSYSTEM OPERATES IN A TRANSPARENT MANNER, AND THAT CHOICES PROVIDED TO CONSUMERS WORK AS EXPECTED, TRANSPARENCY AND CHOICE ALONE ARE BY NO MEANS SUFFICIENT TO PROTECT CONSUMERS, AND THE NAI IS ACTIVELY WORKING TO INTRODUCE NEW GUIDANCE AND REQUIREMENTS REGARDING DATA MINIMIZATION AS WELL AS USE RESTRICTIONS FOR VARIOUS DATA TYPES. ONE NEW MEMBER JOINED THE NAI IN 2022. THE NAI'S MEMBERSHIP INCLUDES STARTUP, SMALL TO MEDIUM SIZED BUSINESSES, AND SOME OF THE LARGEST AND MOST IMPORTANT COMPANIES IN THIRD-PARTY DIGITAL ADVERTISING ECOSYSTEM. THE NAI IS ALSO WORKING MORE CLOSELY WITH ADVERTISERS AND PUBLISHERS AS THEY EMBRACE A LARGER ROLE IN THE DIGITAL ADVERTISING ECOSYSTEM, LEVERAGING THEIR OWN DATA TO HELP DELIVER BETTER ADVERTISING IN PRIVACY-PROMOTING WAYS. THE NAI HELD ITS ANNUAL MEMBER SUMMIT IN MAY 2022; THE FIRST IN PERSON EVENT SINCE THE COVID-19 PANDEMIC. THROUGH A SERIES OF VIRTUAL AND IN PERSON EVENTS, NAI PROVIDED ITS MEMBER COMPANIES WITH THE LATEST INFORMATION ON EMERGING TECHNOLOGIES, REGULATORY AND LEGISLATIVE TRENDS, AND EMERGING BUSINESS MODELS, AS WELL AS THE PRIVACY IMPLICATIONS OF THE PANDEMIC. THE NAI COORDINATED SEVERAL WORKING GROUPS TO DISCUSS CODE UPDATES, EMERGING PRIVACY AND TECHNOLOGY ISSUES AND PRIVACY REGULATION AND LEGISLATION, INCLUDING THE USE OF PRECISE LOCATION DATA, INTERNATIONAL LEGISLATIVE AND REGULATORY DEVELOPMENTS, AND REGULATIONS PROMULGATED UNDER THE CALIFORNIA PRIVACY RIGHTS ACT (CPRA). THE NAI COMPLIANCE STAFF PUBLISHED THE 2021 NAI ANNUAL MEMBER COMPLIANCE REPORT AND INITIATED THE REVIEW PROCESS FOR THE 2022 REPORT. THE NAI ALSO HOSTED A VARIETY OF ROUNDTABLE DISCUSSIONS AND MEMBER BRIEFINGS ON VARIOUS CONSUMER PRIVACY INITIATIVES, GLOBAL LEGISLATIVE AND REGULATORY UPDATES, AND INDUSTRY TRADE ASSOCIATION ACTIVITIES. THE NAI SERVED ON THE GOVERNING BOARD AND STEERING COMMITTEE OF THE IAB EUROPE'S TRANSPARENCY & CONSENT FRAMEWORK (TCF), AN INDUSTRY TOOL THAT SUPPORTS COMPANIES WITHIN THE DIGITAL ADVERTISING ECOSYSTEM AS THEY MANAGE THEIR COMPLIANCE OBLIGATIONS WITH THE EU'S GENERAL DATA PROTECTION REGULATION (GDPR) AND EPRIVACY DIRECTIVE, ON THE BOARD OF PRIVACY FOR AMERICA, AND ON THE BOARD OF THE PARTNERSHIP FOR RESPONSIBLE MEDIA (PRAM). | Desc |
| Described In Section501c3 | 0 | DescribedInSection501c3Ind |
| Schedule B Required | 0 | ScheduleBRequiredInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Subject To Proxy Tax | Yes (1) | SubjectToProxyTaxInd |
| Donor Advised Fund | 0 | DonorAdvisedFundInd |
| Conservation Easements | 0 | ConservationEasementsInd |
| Collections Of Art | 0 | CollectionsOfArtInd |
| Credit Counseling | 0 | CreditCounselingInd |
| Donor Rstr Or Quasi Endowments | 0 | DonorRstrOrQuasiEndowmentsInd |
| Report Land Building Equipment | Yes (1) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | 0 | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | 0 | ReportProgramRelatedInvstInd |
| Report Other Assets | 0 | ReportOtherAssetsInd |
| Report Other Liabilities | Yes (1) | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | 0 | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | 0 | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | 0 | ConsolidatedAuditFinclStmtInd |
| School Operating | 0 | SchoolOperatingInd |
| Foreign Office | 0 | ForeignOfficeInd |
| Foreign Activities | 0 | ForeignActivitiesInd |
| More Than5000 K To Org | 0 | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividualsInd |
| Professional Fundraising | 0 | ProfessionalFundraisingInd |
| Fundraising Activities | 0 | FundraisingActivitiesInd |
| Gaming Activities | 0 | GamingActivitiesInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Grants To Organizations | 0 | GrantsToOrganizationsInd |
| Grants To Individuals | 0 | GrantsToIndividualsInd |
| Schedule J Required | Yes (1) | ScheduleJRequiredInd |
| Tax Exempt Bonds | 0 | TaxExemptBondsInd |
| Loan Outstanding | 0 | LoanOutstandingInd |
| Grant To Related Person | 0 | GrantToRelatedPersonInd |
| Business Rln With Org Mem | 0 | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | 0 | BusinessRlnWithFamMemInd |
| Business Rln With35 Ctrl Ent | 0 | BusinessRlnWith35CtrlEntInd |
| Deductible Non Cash Contri | 0 | DeductibleNonCashContriInd |
| Deductible Art Contribution | 0 | DeductibleArtContributionInd |
| Terminate Operations | 0 | TerminateOperationsInd |
| Partial Liquidation | 0 | PartialLiquidationInd |
| Disregarded Entity | 0 | DisregardedEntityInd |
| Related Entity | 0 | RelatedEntityInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Activities Conducted Prtshp | 0 | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (1) | ScheduleORequiredInd |
| IRP Document | 0 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (1) | BackupWthldComplianceInd |
| Employee | 8 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (1) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | 0 | UnrelatedBusIncmOverLimitInd |
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | 0 | TaxablePartyNotificationInd |
| Nondeductible Contributions | 0 | NondeductibleContributionsInd |
| Indoor Tanning Services | 0 | IndoorTanningServicesInd |
| Subj To Tax Rmnrtn Ex Prcht Pymt | 0 | SubjToTaxRmnrtnExPrchtPymtInd |
| Subject To Excs Tax Net Invst Inc | 0 | SubjectToExcsTaxNetInvstIncInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 12 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 12 | IndependentVotingMemberCnt |
| Family Or Business Rln | 0 | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | 0 | DelegationOfMgmtDutiesInd |
| Change To Org Documents | 0 | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | Yes (1) | MembersOrStockholdersInd |
| Election Of Board Members | Yes (1) | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | Yes (1) | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (1) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (1) | MinutesOfCommitteesInd |
| Officer Mailing Address | 0 | OfficerMailingAddressInd |
| Local Chapters | 0 | LocalChaptersInd |
| Form990 Provided To Gvrn Body | 0 | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | 0 | ConflictOfInterestPolicyInd |
| Whistleblower Policy | 0 | WhistleblowerPolicyInd |
| Document Retention Policy | 0 | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (1) | CompensationProcessCEOInd |
| Compensation Process Other | 0 | CompensationProcessOtherInd |
| Investment In Joint Venture | 0 | InvestmentInJointVentureInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | LEIGH FREUND | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 5713660500 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 409 7TH STREET NW 250 | AddressLine1Txt |
| City | WASHINGTON | CityNm |
| State Abbreviation | DC | StateAbbreviationCd |
| ZIP | 20004 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (17 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|
| KAREN MILLER REESE | |||||||
| VICE PRESIDENT & CHIEF PRIVACY OFFICER | 5.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| ALAN CHAPELL | |||||||
| PRESIDENT | 5.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| DANA EDWARDS | |||||||
| GENERAL COUNSEL | 5.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| KEN DREIFACH | |||||||
| CSHAREHOLDER | 5.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| GHITA HARRIS-NEWTON | |||||||
| DIRECTOR, PUBLIC AFFAIRS | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| DUNCAN MCCALL | |||||||
| CEO | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| PAUL HARRISON | |||||||
| CTO | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| TAMERA REYNOLDS | |||||||
| SENIOR PARTNER | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| GUINEVERE JOBSON | |||||||
| GENERAL COUNSEL | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| RACHEL GLASSER | |||||||
| CHIEF PRIVACY OFFICER | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| BROOKS DOBBS | |||||||
| DATA PRIVACY GENERAL MANAGER | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| ALEXIA TOMAZOS | |||||||
| HEAD OF LEGAL & BUSINESS AFFAIRS | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| LEIGH FREUND | |||||||
| PRESIDENT & CEO | 40.00 | Yes (X) | $470,102 | $0 | $0 | ||
| DAVID LEDUC | |||||||
| VICE PRESIDENT, PUBLIC POLICY | 40.00 | $309,894 | $0 | $0 | Yes (X) | ||
| ANTHONY MATYJASZEWSKI | |||||||
| VICE PRESIDENT, COMPLIANCE | 40.00 | $244,716 | $0 | $0 | Yes (X) | ||
| FARAH ZAMAN | |||||||
| GENERAL COUNSEL | 40.00 | $305,827 | $0 | $0 | Yes (X) | ||
| RYAN SMITH | |||||||
| COUNSEL | 40.00 | $143,000 | $0 | $0 | Yes (X) | ||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $1,473,539 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $0 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 5 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | 0 | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (1) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | 0 | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp
Contractor Name ContractorName
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RATIONAL 360 | BusinessNameLine1Txt |
Contractor Address ContractorAddress
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1828 L ST NW | AddressLine1Txt |
| City | WASHINGTON | CityNm |
| State Abbreviation | DC | StateAbbreviationCd |
| ZIP | 20036 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Services | PR & MARKETING | ServicesDesc |
| Compensation | $171,197 | CompensationAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 1 | CntrctRcvdGreaterThan100KCnt |
Program Service Revenue ProgramServiceRevenueGrp (3 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| MEMBERSHIP DUES | 900099 | $3,707,886 | $3,707,886 |
| DAA REVENUE | 900099 | $108,400 | $108,400 |
| NAI SUMMIT | 900099 | $57,388 | $57,388 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $3,873,674 | TotalProgramServiceRevenueAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $3,873,674 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $3,873,674 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $0 | ExclusionAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $470,102 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,297,291 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $36,838 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $163,885 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $89,712 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $111,043 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $55,041 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $39,356 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $167,358 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $28,061 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $156,007 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $135,334 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $197,092 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $747 | TotalAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $52,826 | TotalAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| DAA EXPENSES | $472,290 |
| INDUSTRY PUBLIC POLICY | $130,000 |
| DUES AND SUBSCRIPTIONS | $19,260 |
| COLLECTIONS | $10,763 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,767 | TotalAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,636,773 | TotalAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,808,895 | BOYAmt |
| EOY | $3,130,594 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $198,443 | BOYAmt |
| EOY | $178,500 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $19,492 | BOYAmt |
| EOY | $40,750 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $12,105 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $11,982 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $870 | BOYAmt |
| EOY | $123 | EOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $13,100 | BOYAmt |
| EOY | $13,100 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,040,800 | BOYAmt |
| EOY | $3,363,067 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $408,708 | BOYAmt |
| EOY | $505,394 | EOYAmt |
Other Liabilities OtherLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $34,255 | BOYAmt |
| EOY | $22,935 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $442,963 | BOYAmt |
| EOY | $528,329 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows FASB117 | Yes (X) | OrganizationFollowsFASB117Ind |
No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,497,837 | BOYAmt |
| EOY | $2,608,738 | EOYAmt |
Donor Restriction Net Assets DonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $100,000 | BOYAmt |
| EOY | $226,000 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,597,837 | BOYAmt |
| EOY | $2,834,738 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,040,800 | BOYAmt |
| EOY | $3,363,067 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | $236,901 | ReconcilationRevenueExpnssAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | 0 | AccountantCompileOrReviewInd |
| FS Audited | 0 | FSAuditedInd |
| Federal Grant Audit Required | 0 | FederalGrantAuditRequiredInd |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantially All Dues Nonded | 0 | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | 0 | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | Yes (1) | AgreeCarryoverPriorYearInd |
| Dues Assessments | $3,707,886 | DuesAssessmentsAmt |
| Non Deductible Lbbyng Pltcl CY | $440,000 | NonDeductibleLbbyngPltclCYAmt |
| Non Ded Lbbyng Pltcl Cyov | -$43,073 | NonDedLbbyngPltclCyovAmt |
| Non Deductible Lbbyng Pltcl Tot | $396,927 | NonDeductibleLbbyngPltclTotAmt |
| Aggregate Reported Dues Ntc | $556,183 | AggregateReportedDuesNtcAmt |
| Taxable | -$159,256 | TaxableAmt |
Schedule D IRS990ScheduleD
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $10,878 | OtherCostOrOtherBasisAmt |
| Depreciation | $10,878 | DepreciationAmt |
| Book Value | $0 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $1,227 | OtherCostOrOtherBasisAmt |
| Depreciation | $1,104 | DepreciationAmt |
| Book Value | $123 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $123 | TotalBookValueLandBuildingsAmt |
Other Liabilities Org OtherLiabilitiesOrgGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | DEFERRED RENT | Desc |
| Amt | $22,935 | Amt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Liability | $22,935 | TotalLiabilityAmt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Written Employment Contract | Yes (X) | WrittenEmploymentContractInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | 0 | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | 0 | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | 0 | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (4 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LEIGH FREUND | ||||||||||||||
| PRESIDENT & CEO | $352,292 | $0 | $117,810 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $470,102 | $0 | $0 | $0 |
| DAVID LEDUC | ||||||||||||||
| VICE PRESIDENT, PUBLIC POLICY | $269,473 | $0 | $40,421 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $309,894 | $0 | $0 | $0 |
| FARAH ZAMAN | ||||||||||||||
| GENERAL COUNSEL | $263,077 | $0 | $42,750 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $305,827 | $0 | $0 | $0 |
| ANTHONY MATYJASZEWSKI | ||||||||||||||
| VICE PRESIDENT, COMPLIANCE | $212,797 | $0 | $31,919 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $244,716 | $0 | $0 | $0 |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (6 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| FORM 990, PART VI, SECTION A, LINE 6 | THE ORGANIZATION HAS ONE CLASS OF MEMBERSHIP. |
| FORM 990, PART VI, SECTION A, LINE 7A | NETWORK ADVERTISING INITIATIVE MEMBERS VOTE FOR AT-LARGE BOARD MEMBERS. |
| FORM 990, PART VI, SECTION A, LINE 7B | CERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT ARE APPROVED BY FULL MEMBERSHIP. |
| FORM 990, PART VI, SECTION B, LINE 11B | THE PRESIDENT & CEO REVIEWED THE FORM 990 BEFORE IT WAS FILED WITH THE IRS. |
| FORM 990, PART VI, SECTION B, LINE 15A | AN EXECUTIVE COMMITTEE PREPARES A BUDGET FOR THE COMPENSATION OF THE PRESIDENT AND CEO, AND THE BOARD OF DIRECTORS APPROVES THIS BUDGET. THE PRESIDENT AND CEO SETS A BUDGET FOR STAFF COMPENSATION, WHICH IS THEN REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. THE LAST REVIEW TOOK PLACE IN NOVEMBER 2022. |
| FORM 990, PART VI, SECTION C, LINE 19 | THE NETWORK ADVERTISING INITIATIVE MAKES DOCUMENTS AVAILABLE UPON REQUEST. |
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