WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC: Form 990, tax year 2021

View the entire original 990 at ProPublica ↗

Organization
WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION INC (EIN 13-4019316)
Tax period
2021-07-01 to 2022-06-30
Filed
2023-02-27
IRS object ID
202320589349301052
Schema version
2021v4.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2023-02-27T09:53:13-06:00ReturnTs
Tax Period End2022-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN271728945PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1PKF O'CONNOR DAVIESBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1500 MAMARONECK AVENUE SUITE 301AddressLine1Txt
CityHARRISONCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10528ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2021-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN134019316EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1WHITE PLAINS DOWNTOWN DISTRICTBusinessNameLine1Txt
Business Name Line2MANAGEMENT ASSOCIATION INCBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlWHITBusinessNameControlTxt
Phone9143285166PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJENNIFER FURIOLIPersonNm
Person TitleEXECUTIVE DIRECTORPersonTitleTxt
Phone9143285166PhoneNum
Signature2023-02-27SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstJENNIFERPersonFirstNm
Person LastFURIOLIPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonGARRETT M HIGGINSPreparerPersonNm
PTINP00543209PTIN
Phone9143818900PhoneNum
Preparation2023-02-21PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer3TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2021TaxYr
Build TS2023-04-26 12:10:37ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerJENNIFER FURIOLIPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$1,024,281GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.WPBID.COMWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1998FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTO PROMOTE THE CITY OF WHITE PLAINS AS A BUSINESS CENTER FOR LOCAL COMMERCIAL OPPORTUNITIES.ActivityOrMissionDesc
Voting Members Governing Body27VotingMembersGoverningBodyCnt
Voting Members Independent26VotingMembersIndependentCnt
Total Employee7TotalEmployeeCnt
Total Volunteers30TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$809,223PYContributionsGrantsAmt
CY Contributions Grants$1,023,761CYContributionsGrantsAmt
PY Program Service Revenue$0PYProgramServiceRevenueAmt
CY Program Service Revenue$0CYProgramServiceRevenueAmt
PY Investment Income$1,172PYInvestmentIncomeAmt
CY Investment Income$232CYInvestmentIncomeAmt
PY Other Revenue$60PYOtherRevenueAmt
CY Other Revenue$288CYOtherRevenueAmt
PY Total Revenue$810,455PYTotalRevenueAmt
CY Total Revenue$1,024,281CYTotalRevenueAmt
PY Grants And Similar Paid$62,357PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$2,110CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$365,455PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$366,776CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$14,526CYTotalFundraisingExpenseAmt
PY Other Expenses$355,622PYOtherExpensesAmt
CY Other Expenses$603,706CYOtherExpensesAmt
PY Total Expenses$783,434PYTotalExpensesAmt
CY Total Expenses$972,592CYTotalExpensesAmt
PY Revenues Less Expenses$27,021PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$51,689CYRevenuesLessExpensesAmt
Total Assets BOY$559,113TotalAssetsBOYAmt
Total Assets EOY$620,093TotalAssetsEOYAmt
Total Liabilities BOY$62,926TotalLiabilitiesBOYAmt
Total Liabilities EOY$72,217TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$496,187NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$547,876NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionWHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$323,538ExpenseAmt
Grant$1,250GrantAmt
Revenue$0RevenueAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTSIN FISCAL YEAR 21/22, THE WHITE PLAINS BID WORKED HARD TO BRING DOWNTOWN PEOPLE TOGETHER SAFELY, DESPITE THE ONGOING PRESENCE OF COVID-19. CONSEQUENTLY, LARGE PUBLIC EVENTS WERE CANCELLED WHILE SMALLER ONES HAD TO BE ADAPTED TO MEET SAFETY AND HEALTH GUIDELINES. IN SPITE OF THESE OBSTACLES, THE WPBID MANAGED TO REINSTATE SMALLER SCALE OCCASIONS BY LIMITING EACH EVENT'S ATTENDANCE. THESE OFFERINGS INSTILLED A NEW SENSE OF TOGETHERNESS WHILE BOLSTERING OUR LOCAL BUSINESSES TOO. BUSINESSES THROUGHOUT TOWN LEVERAGED WPBID-SPONSORED EVENTS AS AN OPPORTUNITY TO EXPAND REVENUE, NURTURE THEIR PATRONS' LOYALTY, AND ATTRACT POTENTIAL NEW CUSTOMERS AMIDST THESE TURBULENT TIMES. IN FY 21/22, THE WPBID MANAGED AND/OR PARTICIPATED IN THE FOLLOWING SPECIAL EVENTS:AFTER WORKOUT - THIS OUTDOOR PROGRAM ACTIVATED THE WHITE PLAINS PLAZA. EVERY WEDNESDAY FROM JULY 28 - AUGUST 18, FROM 5:30PM - 7:00PM, WHITE PLAINS EMPLOYEES OR RESIDENTS WERE ABLE TO ENJOY AN OUTDOOR WORKOUT SESSION WITH A VARIETY OF EXERCISES HOSTED BY WHITE PLAINS FITNESS ESTABLISHMENTS. WORKOUTS INCLUDED CROSSFIT, HIIT TRAINING, BARRE AND YOGA.JAZZFEST - JAZZFEST PROGRAM CONSISTED OF 5 DAYS. JAZZFEST IS A PARTNERSHIP BETWEEN THE BID, ARTSWESTCHESTER AND THE CITY OF WHITE PLAINS. THE BID HOSTED A JAZZ STROLL, DINNER & A SHOW AND SUNDAYS CULMINATING EVENT. THE JAZZ STROLL FEATURED THE GOTHAM KINGS AS THEY STROLLED THE DOWNTOWN SERENADING OUTDOOR CAFES. DINNER & A SHOW WAS HELD AT THE WHITE PLAINS PLAZA FEATURING CAROLE ALEXIS DANCE THEATER AND FOOD PROVIDED BY VIA GARIBALDI. AN OUTDOOR BALLET EXPERIENCE FOR ALL AGES. THE SUNDAY CULMINATING EVENT TOOK PLACE OUTDOORS ON COURT STREET WITH ADVANCED SEATING/TICKET PURCHASE REQUIRED. WITH OVER 425 ATTENDEES WE WERE ABLE TO HOST A COVID-FRIENDLY EVENT.ZOMBIE WALK - THE 4TH ANNUAL ZOMBIE WALK RETURNED THIS YEAR. A PARTNERSHIP WITH THE GALLERIA WHITE PLAINS AND THE HAUNT OF ROCKY LEDGE, PARTICIPANTS WERE ABLE TO DRESS UP LIKE ZOMBIES AND SHUFFLE THROUGH THE DOWNTOWN. MAKEUP ARTISTS WERE AVAILABLE AT THE GALLERIA FOR ZOMBIE LIKE MAKE UP TOUCH UPS. AFTERWARDS ATTENDEES WALKED THROUGH THE DOWNTOWN HIGHLIGHTING MORE THAN 17 BUSINESS SPECIALS OFFERED EXCLUSIVELY TO OUR ZOMBIES.SMALL BUSINESS SATURDAY - THE BID PARTICIPATED IN SMALL BUSINESS SATURDAY AND EXTENDED IT THIS YEAR THROUGH THE HOLIDAY MARKET. SPECIAL OFFERINGS WERE COLLECTED AND PROMOTED TO ENCOURAGE PEOPLE TO SHOP SMALL. FREE PARKING CODES WERE ALSO DISTRIBUTED AND BUSINESSES WERE HIGHLIGHTED WITH AN INSTAGRAM TAKEOVER BY WESTCHESTER BASED FOOD BLOGGER. WHITE PLAINS HOLIDAY MARKET - THE WHITE PLAINS BID, THE CITY OF WHITE PLAINS AND 914POPUPS PARTNERED TO HOST THE ANNUAL HOLIDAY MARKET, A 15-DAY SHOPPING EXPERIENCE IN THE HEART OF DOWNTOWN WHITE PLAINS AND FEATURED OVER 56 VENDORS, IN GLASS SHEDS, INCLUDING 6 WOODEN SHEDS TO HELP DRIVE BUSINESS IN OUR DOWNTOWN.RESTAURANT MONTH - THE WHITE PLAINS BID'S SECOND ANNUAL WINTER OUTLOOK SERIES KICKED OFF WITH RESTAURANT MONTH, A MONTH, JANUARY 3 - 31ST, DEDICATED TO OUR DOWNTOWN RESTAURANTS FEATURING DIVERSE MENU OPTIONS FOR LUNCH AND/OR DINNER. FEEDBACK WAS VERY POSITIVE FROM THE RESTAURANTS PARTICIPATING, TO THE COMMUNITY ALIKE. INCREASES IN SALES WERE RECORDED FROM NUMEROUS RESTAURANTS. FITNESS FEBRUARY - FITNESS FEBRUARY, A MONTH DEDICATED TO THE VARIOUS FITNESS BUSINESSES DOWNTOWN. FIFTEEN OUT OF 17 FITNESS BUSINESSES WITHIN THE BID PARTICIPATED. SPECIAL OFFERS FROM WHITE PLAINS FITNESS BUSINESSES INCLUDED, FREE TRIAL CLASSES, NEW MEMBER DEALS, WORKOUT BUNDLES AND CONTESTS WITH PRIZES.MARCH INTO SELF CARE - THE FINAL PROGRAM IN THE BID WINTER OUTLOOK SERIES FOCUSED ON SALONS, BARBER SHOPS, DAY SPAS, NAILS, AND MORE IN DOWNTOWN WHITE PLAINS. ELEVEN BUSINESSES PARTICIPATED OFFERING 25% OFF SELECT SERVICES SUCH AS HAIRCUTS, MASSAGES, FACIALS, AND ACUPUNCTURE. WING WALK ON APRIL 23RD, WING WALK RETURNED TO AN IN-PERSON EVENT. ATTENDEES PURCHASED TICKETS TO A DESIGNATED TIMESLOT ONLINE AND STROLLED THE DOWNTOWN SAMPLING OVER 26 CHICKEN WING FLAVORS AT 18 PARTICIPATING RESTAURANTS AND VOTE FOR THEIR FAVORITE WINGS. THE BID HANDLED ALL MARKETING, PAYMENT PROCESSING AS WELL AS EVENT DAY CHECK INS. THOUSANDS OF WINGS WERE CONSUMED.MUSIC IN MOTION - THE BID OBTAINED A GRANT FROM ARTS WESTCHESTER THROUGH THE NYS ARTS ALIVE REGRANT PROGRAM. THIS ENABLED THE BID TO PRODUCE THREE MUSIC IN MOTION EVENTS, STARTING WITH MARIACHI SOL MIXTECO ON CINCO DE MAYO ENTERTAINED THE DOWNTOWN OUTDOOR CAFES. THE MARIACHI AS WELL AS THE SUBSEQUENT BIG BRASS BANDS STROLLED THROUGH THE MAIN CORRIDORS OF THE BID ON THURSDAYS FROM 5:30-7-30PM. THIS YEAR, THE BRASS BANDS PAID HOMAGE TO THE HARRIET TUBMAN SCULPTURE ON RENAISSANCE PLAZA WITH AN ARRANGEMENT OF LIFT EVERY VOICE AND SING. TUNES IN JUNE - THROUGH PARTNERSHIP WITH THE NEW OWNERS OF WHITE PLAINS PLAZA, ARGENT VENTURES AND CUSHMAN AND WAKEFIELD, THE BID WORKED WITH DOUG PANERO PRESENTS TO PRODUCE A CONCERT SERIES IN JUNE BRANDED AS TUNES IN JUNE. IT OCCURRED EVERY THURSDAY IN JUNE 2022, 6-8PM. FIVE PERFORMANCES OF DIVERSE MUSICIANS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$244,840ExpenseAmt
Grant$0GrantAmt
Revenue$0RevenueAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND BRIGHTLY COLORED YELLOW TEE SHIRTS, HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR (ABOUT 1440 HOURS ANNUALLY) TO ENSURE THAT THE LITTER BASKETS ARE EMPTIED AND ANY LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2021/2022 THE CLEAN TEAM HELPED TO REMOVE OVER 2,000 TRASH BAGS PER MONTH FROM THE BUSINESS IMPROVEMENT DISTRICT'S SIDEWALKS AND ITS 99 TRASH RECEPTACLES. THE WPDDMA'S CLEAN TEAM ALSO REMOVES GUM SPOTS FOR THE BID'S SIDEWALKS. THIS TASK IS QUITE LABORIOUS AS THE GUM IS REMOVED SPOT-BY-SPOT FROM THE CITY'S SIDEWALKS. REMOVING THE GUM THIS WAY COMPLIES WITH STATE LAW WHICH REQUIRES THE COLLECTION OF ANY WATER USED IF POWER WASHING WAS UTILIZED TO REMOVE THE GUM SPOTS. ADDITIONALLY, BY NOT POWER WASHING, THOUSANDS OF GALLONS OF WATER ARE CONSERVED. DURING FY21/22 THE WPDDMA'S CLEAN TEAM SPENT DOZENS OF HOURS REMOVING GUM ON BOTH SIDES OF MAMARONECK AVENUE FROM MAIN STREET TO RUTHERFORD STREET. A TOTAL OF 69,975 SQUARE FEET OF SIDEWALK AREA WAS CLEANED OF GUM. BEAUTIFICATION & HORTICULTUREDURING THE LAST FISCAL YEAR, THE WPDDMA ONCE AGAIN CONTRACTED WITH THE CASA VERDE CORPORATION OF WHITE PLAINS TO PLANT AND MAINTAIN 49 LARGE STREET PLANTERS AND TWO TREE WELLS. IN THE LAST FISCAL YEAR, FOUR-FT. EMERALD GREEN ARBORVITAE EMBELLISHED 15 NEW PLANTERS (SUPPLEMENTING THE ORIGINAL 34 PLANTERS). EACH DOWNTOWN PLANTER MANAGED BY THE BID WAS FILLED WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS, ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$183,630ExpenseAmt
Grant$860GrantAmt
Revenue$0RevenueAmt
DescSEE SCHEDULE O FOR THE DESCRIPTION ON BID PLACEMAKING/ARTS PROGRAMMINGBID PLACEMAKING/ARTS PROGRAMMINGON APRIL 1, 2022 THE WPDDMA ANNOUNCED THE ARRIVAL OF THE HARRIET TUBMAN SCULPTURE. THE SCULPTURE HONORS AND PAYS TRIBUTE TO HARRIET TUBMAN'S COMMITMENT TO AND RESILIENCE IN THE FIGHT FOR FREEDOM AND WAS CREATED BY ARTIST WESLEY WOFFORD OF NORTH CAROLINA. THE CITY OF WHITE PLAINS WAS THE ONLY LOCATION IN SOUTHERN NEW YORK STATE TO HOST THE "HARRIET TUBMAN THE JOURNEY TO FREEDOM" SCULPTURE IN 2022. THE BID ALONG WITH THE CITY AND VARIOUS COMMUNITY ORGANIZATIONS ENCOURAGED THE COMMUNITY TO TAKE ADVANTAGE OF ALL THE EVENTS CREATED TO ENJOY AND LEARN ABOUT HARRIET TUBMAN AND HER IMPORTANT MISSION.ON APRIL 2, 2022 THE WPDDMA HOSTED WITH THE CITY OF WHITE PLAINS A WELCOME CEREMONY AND RIBBON CUTTING FOR THE HARRIET TUBMAN SCULPTURE ON RENAISSANCE PLAZA. THE CEREMONY WELCOMED MANY CITY AND STATE OFFICIALS AS WELL AS HARRIET TUBMAN DESCENDANT ERNESTINE MARTIN WYATT. THE EVENT ALSO FEATURED LIVE PERFORMANCES BY THE LOCAL CHOIR AND VARIOUS ARTISTS. THE WPDDMA PARTNERED WITH DOWNTOWN RESTAURANTS TO CREATE THE STRAWBERRY TRAIL. AS A TRIBUTE TO HARRIET TUBMAN'S FAVORITE SWEET TREAT, WHITE PLAINS BID FEATURED MENU ITEMS WITH STRAWBERRIES FROM DOWNTOWN RESTAURANTS! THE WHITE PLAINS LIBRARY CREATED A STORY WALK. TAKE A WALK AROUND THE LIBRARY PLAZA AND READ ABOUT THE LIFE OF HARRIET TUBMAN IN THIS GORGEOUS BOOK WHICH RECEIVED A CORETTA SCOTT KING AWARD HONOR FOR ITS ILLUSTRATIONS. A RELATED PREK-GRADE 3 GRAB & GO ACTIVITY KIT FEATURING A LANTERN CRAFT PROJECT WAS AVAILABLE FOR PICK UP AT THE NEARBY LIBRARY.THE WHITE PLAINS YOUTH BUREAU AFTER SCHOOL IN CONJUNCTION WITH THE WHITE PLAIN BID HOSTED ITS FIRST EVER STORY WALK! THE STORYWALK WAS A GREAT WAY TO COMBINE PHYSICAL ACTIVITY, LITERACY AND FAMILY FUN ALL IN ONE! IT WAS AN INNOVATIVE WAY TO GET EVERYONE OF ALL AGES OUT IN THE COMMUNITY WHILE READING A BOOK. FOR THE MONTH OF MAY, FAMILIES COULD WALK THROUGH DOWNTOWN WHITE PLAINS AND READ THE CHILDREN'S BOOK "BEFORE SHE WAS HARRIET" WRITTEN BY LESA CLINE-RANSOME AND ILLUSTRATED BY JAMES E. RANSOM, AS THEY ENJOYED BEAUTIFUL DOWNTOWN WHITE PLAINS IN THE SPRING. THIS BOOK WAS CHOSEN TO COINCIDE WITH WHITE PLAINS' MANY ACTIVITIES CELEBRATING THE LIFE AND LEGACY OF HARRIET TUBMAN AND HER STATUE THAT WAS BEING DISPLAYED IN RENAISSANCE PARK.THE WPDDMA INITIATED A MARKETING CAMPAIGN TO ENCOURAGE VISITORS AND RESIDENTS DOWNTOWN TO EXPLORE THE VARIOUS BUSINESSES AND SUPPORT THE LOCAL COMMUNITY.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$122,419ExpenseAmt
Grant$0GrantAmt
Revenue$0RevenueAmt
DescTHE WPDDMA UNDERTAKES A NUMBER OF ACTIVITIES TO PROMOTE THE DOWNTOWN AND ITS BUSINESSES.WHITE PLAINS BID DINING GUIDEIN FY 21/22 WPDDMA CONTINUED DISTRIBUTION OF ITS ANNUAL DINING GUIDE (WITH DIGITAL VERSION) TO ENCOURAGE RESIDENTS, VISITORS AND AREA EMPLOYEES IN WHITE PLAINS AND THE SURROUNDING AREA TO SUPPORT OUR LOCAL RESTAURANT COMMUNITY. THE DIGITAL VERSION OF THE GUIDE CAN BE ACCESSED ANYTIME ON A PHONE OR COMPUTER, THERE IS NO NEED TO CARRY ANYTHING EXTRA, AND IT WILL BE UPDATED IN REAL-TIME AS NEW RESTAURANTS OPEN.WITH THIS GUIDE, YOU CAN FILTER BY CUISINE, PRICE POINT, OR BOTH. EACH LOCATION HAS A DETAILED LISTING, INCLUDING ADDRESS, PHONE NUMBER, DESCRIPTION, WEBSITE LINK, AND PHOTOS. NEARBY PARKING LOCATIONS ARE LISTED AS WELL. WHEN CLICKING THE ADDRESS OF ANY LISTING, THE USER WILL BE BROUGHT TO GOOGLE MAPS SHOWING DIRECTIONS TO THAT LOCATION.SHOP SMALL WHITE PLAINSIN FY 21/22 AS IN PREVIOUS YEARS, THE WPDDMA BECAME AN AMERICAN EXPRESS NEIGHBORHOOD CHAMPION IN ORDER TO PROMOTE THE SMALL BUSINESSES OF DOWNTOWN WHITE PLAINS ON SMALL BUSINESS SATURDAY, NOVEMBER 27, 2021. AS A NEIGHBORHOOD CHAMPION, THE WPDDMA RECEIVED SHOP SMALL BRANDED MERCHANDISE FROM AMERICAN EXPRESS AND A LISTING ON SHOPSMALL.COM. TO MARKET SHOP SMALL WHITE PLAINS AT NO DIRECT COST TO THE BUSINESS OWNERS, THE WPDDMA:1. BUILT AND PUBLISHED A HOLIDAY SHOPPING MAP FEATURING SPECIAL OFFERS AND LOCAL SMALL BUSINESSES IN DOWNTOWN WHITE PLAINS AND SHARED PROMOTIONS FROM 28 BUSINESSES2. PROVIDED SHOP SMALL MERCHANDISE TO PARTICIPATING SMALL BUSINESSES DOWNTOWN3. DISTRIBUTED PARKING VALIDATION CODES ON SOCIAL MEDIA, FOR FREE CUSTOMERPARKING THROUGH THE CITY'S PARKWHITEPLAINS APP TO ANYONE WHO POSTED ABOUT THEIR FAVORITE WHITE PLAINS BUSINESS4. HIGHLIGHTED THE SPECIAL DAY ON WPBID.COM, THE WEEKLY E-NEWSLETTER, AND ON SOCIAL MEDIA5. HIRED A WESTCHESTER BASED INSTAGRAMMER TO FEATURE THE 62 SMALL BUSINESS VENDORS LOCATED AT OUR DOWNTOWN HOLIDAY MARKET6. ADVERTISED SMALL BUSINESS SATURDAY IN DIGITAL ADS AND DEDICATED E-BLASTS7. OFFERED $150 IN FREE COFFEE (WHILE SUPPLIES LASTED) AT A LOCAL SMALL BUSINESS COFFEE SHOP.WEEKLY E-NEWSLETTER AND E-BLASTSMORE THAN 5,000 INTERESTED CONSTITUENTS RECEIVE THE WPDDMA'S WEEKLY ONLINE NEWSLETTER, DISCOVER DOWNTOWN WHITE PLAINS, AN INCREASE OF 1,300 FROM THE YEAR PRIOR. THE E-NEWSLETTER REGULARLY FEATURES EVENTS AND PROMOTIONS FROM THE WPDDMA, LOCAL MERCHANTS, AND OTHER INTERESTING HAPPENINGS DOWNTOWN AND WAS ISSUED 57 TIMES. SOCIAL MEDIASOCIAL MEDIA HAS BEEN AN EFFECTIVE TOOL FOR PROMOTING DOWNTOWN WHITE PLAINS AND CAPTURING PUBLIC INTEREST IN THE AREA. WITH MANY EVENTS MOVING TO THE DIGITAL LANDSCAPE AND COMMUNITIES COMING TOGETHER ONLINE, SOCIAL MEDIA MARKETING BECAME A MAJOR ASSET FOR WPBID'S PROMOTIONS. THE WPDDMA CONTINUES TO REGULARLY AND CONSISTENTLY SHARE POSTS FROM BID BUSINESSES AND ORGANIZATIONS TO CONTINUE A CONVERSATION AND INCREASE INTEREST AND VISIBILITY FOR ALL EVENTS AND PROGRAMS WITHIN THE BID.AT THE END OF 2021, THE WPDDMA'S FACEBOOK PAGE HAD 4,527 LIKES, A 4% INCREASE IN LIKES FROM THE END OF 2020. THE WPDDMA'S 167 FACEBOOK POSTS THROUGHOUT 2021 HAD AN AVERAGE 6.5% ENGAGEMENT RATE. THE WPDDMA'S TWITTER PAGE HAD 667 FOLLOWERS AT END OF 2021, AN INCREASE OF 7%. OVER THE YEAR, THERE WERE 213 TOTAL TWEETS WITH AN AVERAGE OF 209 IMPRESSIONS PER TWEET. THE WPDDMA'S INSTAGRAM PAGE HAD OVER 2,828 FOLLOWERS, AN INCREASE OF 60% SINCE THE BEGINNING OF THE YEARS. THE WPDDMA'S 156 INSTAGRAM POSTS IN 2021 HAD AN AVERAGE OF 9.6% ENGAGEMENT RATE.IN 2021, THE WPDDMA RAN OVER A DOZEN THEMED GIVEAWAYS AND CONTESTS ON SOCIAL MEDIA, INCLUDING VIRTUAL BINGO, MARCH INTO SELF CARE MADNESS, AN EGG HUNT CONTEST, WING WEEKS CHALLENGE, MOTHER'S DAY CONTEST, FATHER'S DAY CONTEST AND ZOMBEE WALK SCAVANGER HUNT AND COSTUME CONTEST. GIFT CARD PRIZES TO A VARIETY OF BUSINESSES WITHIN THE BID WERE UTILIZED AS A WAY TO GUARANTEE SALES DOWNTOWN AND THE BID VARIED THE BUSINESSES FROM WHICH PRIZES WERE PURCHASED TO BENEFIT AS MANY AS POSSIBLE.OTHER MARKETING AND BUSINESS PROMOTIONSWHITE PLAINS STAYCATION: TO REIGNITE THE LOCAL HOSPITATLITY BUSINESS WPBID CREATED THE WHITE PLAINS STAYCATION PROGRAM IN PARTNERSHIP WITH THE COUNTY'S TOURISM AND FILM'S OFFICE. RESIDENTS OF WHITE PLAINS AND SURROUNDING AREAS WERE ENCOURAGED TO MAKE OUR DOWNTOWN THEIR NEXT REPRIEVE FROM DAY TO DAY LIFE. CONSUMERS WERE ENCOURAGED TO STAY AT LEAST ONE NIGHT AT A HOTEL, RECEIVE A $100 DINING CREDIT TO A WPBID MEMBER RESTAURANT AND CHOOSE ONE LOCAL ACTIVITY TO ENJOY.IN FY 21/22, THE WPDDMA CONTINUED TO USE WELCOME WAGON AND GOOGLE REMARKETING FOR PROMOTIONS. WELCOME WAGON SENDS NEW WHITE PLAINS HOMEOWNERS A POSTCARD PROMOTING OPEN FOR BUSINESS. WITH GOOGLE REMARKETING, VISITORS OF THE WPDDMA WEBSITE RECEIVE ADS OFFSITE, ENCOURAGING THEM TO VISIT THE OPEN FOR BUSINESS PAGE AGAIN FOR UPDATES.THE BID HELPED COORDINATE 8 RIBBON CUTTINGS FOR NEW BUSINESSES IN DOWNTOWN AND DISTRIBUTED WELCOME PACKETS TO EACH BUSINESS CONTAINING HELPFUL DOWNTOWN INFORMATION USEFUL TO BUSINESS OPERATIONS (INCLUDING A HANDY SHEET OF CITY CODES AFFECTING LOCAL BUSIENESSES).Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$122,419TotalOtherProgSrvcExpenseAmt
Total Other Prog Srvc Grant$0TotalOtherProgSrvcGrantAmt
Total Other Prog Srvc Revenue$0TotalOtherProgSrvcRevenueAmt
Total Program Service Expenses$874,427TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J Required0ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntYes (1)BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document21IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee7EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members27GoverningBodyVotingMembersCnt
Independent Voting Member26IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1JENNIFER FURIOLIBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone9143285166PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1235 MAMARONECK AVENUE 200AddressLine1Txt
CityWHITE PLAINSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10605ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (30 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmt
BRITTANY BRANDWEIN
SECRETARY/EXEC DIRECTOR40.00Yes (X)Yes (X)$74,539$0$11,541
BONNIE SILVERMAN
CHAIRPERSON2.00Yes (X)Yes (X)$0$0$0
ALAN GOLDMAN
VICE CHAIRMAN1.00Yes (X)Yes (X)$0$0$0
MICHAEL TRAYNOR
TREASURER1.00Yes (X)Yes (X)$0$0$0
GREG BELEW
DIRECTOR1.00Yes (X)$0$0$0
ANN BERNSTEIN
DIRECTOR1.00Yes (X)$0$0$0
YANIV BLUMENFELD
DIRECTOR1.00Yes (X)$0$0$0
JOSIAH BROCK
DIRECTOR1.00Yes (X)$0$0$0
MICHAEL CALANO
DIRECTOR1.00Yes (X)$0$0$0
TAMMY CUOMO
DIRECTOR1.00Yes (X)$0$0$0
CHRISTINA DAMIANO
DIRECTOR1.00Yes (X)$0$0$0
WENDY FRANK
DIRECTOR1.00Yes (X)$0$0$0
TAISHA GONZALEZ
DIRECTOR1.00Yes (X)$0$0$0
ANDY KIMERLING
DIRECTOR1.00Yes (X)$0$0$0
STUART LEVINE
DIRECTOR1.00Yes (X)$0$0$0
BRIAN MAHON
DIRECTOR1.00Yes (X)$0$0$0
ROBERT MCGUINNESS
DIRECTOR1.00Yes (X)$0$0$0
SEAN MEADE
DIRECTOR1.00Yes (X)$0$0$0
TOM MILES
DIRECTOR1.00Yes (X)$0$0$0
JEANNIE MINSKOFF-GRANT
DIRECTOR1.00Yes (X)$0$0$0
LAUREN MORRIS
DIRECTOR1.00Yes (X)$0$0$0
GINA PERRIELLO
DIRECTOR1.00Yes (X)$0$0$0
WILLIAM PERRY
DIRECTOR1.00Yes (X)$0$0$0
MANNY POLLONI
DIRECTOR1.00Yes (X)$0$0$0
INGRID RICHARDS
DIRECTOR1.00Yes (X)$0$0$0
SERGIO SENSI
DIRECTOR1.00Yes (X)$0$0$0
NICHOLAS WOLFF
DIRECTOR1.00Yes (X)$0$0$0
EDWARD BIRDIE
DIRECTOR THRU 12/31/20211.00Yes (X)$0$0$0
ELIZABETH DEVLIN
DIRECTOR THRU 06/06/20221.00Yes (X)$0$0$0
KAREN PASQUALE
DIRECTOR THRU 2/15/20221.00Yes (X)$0$0$0
FieldValueIRS element (for citing)
Total Reportable Comp From Org$74,539TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$11,541TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K0IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K0TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1A&A MAINTENANCE ENTERPRISES INCBusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

FieldValueIRS element (for citing)
Address Line1965 MIDLAND AVENUEAddressLine1Txt
CityYONKERSCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10704ZIPCd
FieldValueIRS element (for citing)
ServicesMAINTENANCE SERVICESServicesDesc
Compensation$135,502CompensationAmt
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K1CntrctRcvdGreaterThan100KCnt
Government Grants$774,734GovernmentGrantsAmt
All Other Contributions$249,027AllOtherContributionsAmt
Total Contributions$1,023,761TotalContributionsAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$232TotalRevenueColumnAmt
Exclusion$232ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescREFUNDSDesc
Business900099BusinessCd
Total Revenue Column$288TotalRevenueColumnAmt
Exclusion$288ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$288OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,024,281TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$520ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$2,110TotalAmt
Program Services$2,110ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$81,843TotalAmt
Program Services$64,436ProgramServicesAmt
Management And General$14,256ManagementAndGeneralAmt
Fundraising$3,151FundraisingAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$48,466TotalAmt
Program Services$41,196ProgramServicesAmt
Management And General$4,847ManagementAndGeneralAmt
Fundraising$2,423FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$190,628TotalAmt
Program Services$148,976ProgramServicesAmt
Management And General$34,227ManagementAndGeneralAmt
Fundraising$7,425FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$23,506TotalAmt
Program Services$20,242ProgramServicesAmt
Management And General$2,481ManagementAndGeneralAmt
Fundraising$783FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$22,333TotalAmt
Program Services$19,232ProgramServicesAmt
Management And General$2,357ManagementAndGeneralAmt
Fundraising$744FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$6,000TotalAmt
Management And General$6,000ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$10,400TotalAmt
Management And General$10,400ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$6,779TotalAmt
Program Services$6,101ProgramServicesAmt
Management And General$678ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$19,553TotalAmt
Program Services$19,553ProgramServicesAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$22,373TotalAmt
Program Services$19,520ProgramServicesAmt
Management And General$2,853ManagementAndGeneralAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$30,701TotalAmt
Program Services$27,631ProgramServicesAmt
Management And General$3,070ManagementAndGeneralAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$877TotalAmt
Program Services$788ProgramServicesAmt
Management And General$89ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$77TotalAmt
Program Services$40ProgramServicesAmt
Management And General$37ManagementAndGeneralAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$2,022TotalAmt
Program Services$1,049ProgramServicesAmt
Management And General$973ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$13,708TotalAmt
Program Services$12,337ProgramServicesAmt
Management And General$1,371ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$4,531TotalAmt
Program Services$4,531ProgramServicesAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmt
WINTER FEST$153,469$153,469
CLEAN SWEEP$143,272$143,272
OTHER DIRECT EXPENSES$125,399$125,399
JAZZ FEST$35,932$35,932

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$28,613TotalAmt
Program Services$28,613ProgramServicesAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$972,592TotalAmt
Program Services$874,427ProgramServicesAmt
Management And General$83,639ManagementAndGeneralAmt
Fundraising$14,526FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$148,697BOYAmt
EOY$95,657EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$349,578BOYAmt
EOY$370,811EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$11,854BOYAmt
EOY$23,549EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$23,981EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$8,109BOYAmt
EOY$12,250EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$211,736LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$117,891LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$40,875BOYAmt
EOY$93,845EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$559,113BOYAmt
EOY$620,093EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$6,062BOYAmt
EOY$37,006EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$35,000EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$56,864BOYAmt
EOY$211EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$62,926BOYAmt
EOY$72,217EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$496,187BOYAmt
EOY$547,876EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$496,187BOYAmt
EOY$547,876EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$559,113BOYAmt
EOY$620,093EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$51,689ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$901,230CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$985,720CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$932,339CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$809,223CurrentTaxYearMinus1YearAmt
Current Tax Year$1,023,761CurrentTaxYearAmt
Total$4,652,273TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$901,230CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$985,720CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$932,339CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$809,223CurrentTaxYearMinus1YearAmt
Current Tax Year$1,023,761CurrentTaxYearAmt
Total$4,652,273TotalAmt
FieldValueIRS element (for citing)
Public Support Total170$4,652,273PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$998CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$4,159CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$980CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,172CurrentTaxYearMinus1YearAmt
Current Tax Year$232CurrentTaxYearAmt
Total$7,541TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$572CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$266CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$532CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$60CurrentTaxYearMinus1YearAmt
Current Tax Year$288CurrentTaxYearAmt
Total$1,718TotalAmt
FieldValueIRS element (for citing)
Total Support$4,661,532TotalSupportAmt
Public Support CY1700.99800PublicSupportCY170Pct
Public Support PY1700.98570PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:FormAndLineReferenceDesc
ExplanationREFUNDS - 2017 AMOUNT: $ 572. 2018 AMOUNT: $ 266. 2019 AMOUNT: $ 532. 2020 AMOUNT: $ 60. 2021 AMOUNT: $ 288.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$104,593OtherCostOrOtherBasisAmt
Depreciation$55,663DepreciationAmt
Book Value$48,930BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$107,143OtherCostOrOtherBasisAmt
Depreciation$62,228DepreciationAmt
Book Value$44,915BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$93,845TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescDEFERRED RENTDesc
Amt$211Amt
FieldValueIRS element (for citing)
Total Liability$211TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$1,024,281TotalRevEtcAuditedFinclStmtAmt
Revenue Not Reported$0RevenueNotReportedAmt
Revenue Subtotal$1,024,281RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$1,024,281TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$972,592TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$972,592ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$972,592TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTHE WPDDMA RECOGNIZES THE EFFECT OF INCOME TAX POSITIONS ONLY IF THOSE POSITIONS ARE MORE LIKELY THAN NOT TO BE SUSTAINED. MANAGEMENT HAS DETERMINED THAT THE WPDDMA HAD NO UNCERTAIN TAX POSITIONS THAT WOULD REQUIRE FINANCIAL STATEMENT RECOGNITION OR DISCLOSURE. THE WPDDMA IS NO LONGER SUBJECT TO EXAMINATION BY APPLICABLE TAXING JURISDICTIONS FOR PERIODS PRIOR TO JUNE 30, 2019.ExplanationTxt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1SILVERMAN 237 LLCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Relationship DescriptionCHAIR OF THE ORGANIZATION OWNS SILVERMAN 237 LLCRelationshipDescriptionTxt
Transaction$48,466TransactionAmt
TransactionBONNIE SILVERMAN AND HER FAMILY COLLECTIVELY OWN A MAJORITY OF SILVERMAN 237 LLC, WHICH LEASES OFFICE SPACE TO THE WPDDMATransactionDesc
Sharing Of Revenues0SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BWHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. HAS ITS FORM 990 PREPARED BY AN INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. WHEN THE FORM 990 HAS BEEN PREPARED, REVIEWED BY MANAGEMENT, AND THE EXECUTIVE COMMITTEE OF THE BOARD AND IS READY TO BE FILED WITH THE INTERNAL REVENUE SERVICE, IT IS ELECTRONICALLY SENT TO BOARD MEMBERS OF THE ORGANIZATION FOR ANY COMMENTS. ANY COMMENTS ARE THEN GROUPED, SUMMARIZED AND PROVIDED TO THE INDEPENDENT CERTIFIED PUBLIC ACCOUNTING FIRM. EACH ISSUE IS DOCUMENTED AND ADDRESSED UNTIL THE RETURN IS FINALIZED AND APPROVED FOR FILING.
FORM 990, PART VI, SECTION B, LINE 12CTHE CONFLICT OF INTEREST POLICY IS APPLICABLE TO EMPLOYEES, BOARD MEMBERS AND MEMBERS OF ANY COMMITTEE. THE POLICY WILL BE MONITORED BY THE EXECUTIVE DIRECTOR, EXECUTIVE COMMITTEE AND CHAIRPERSON. INTERESTED PERSONS ARE REQUIRED TO COMPLETE AN ANNUAL DISCLOSURE STATEMENT, DISCLOSING ANY ACTUAL OR POTENTIAL CONFLICTS. AN INTERESTED PERSON MAY MAKE A PRESENTATION AT THE GOVERNING BOARD OR COMMITTEE MEETING, BUT AFTER THE PRESENTATION, HE/SHE SHALL LEAVE THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. THE CHAIRPERSON OF THE GOVERNING BOARD OR COMMITTEE SHALL, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. THE GOVERNING BOARD OR COMMITTEE, AFTER EXERCISING DUE DILIGENCE, SHALL DETERMINE WHETHER THE ORGANIZATION CAN OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER CIRCUMSTANCES NOT PRODUCING A CONFLICT OF INTEREST, THE GOVERNING BOARD OR COMMITTEE SHALL DETERMINE BY A MAJORITY VOTE OF THE DISINTERESTED DIRECTORS WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE ORGANIZATION'S BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE. IN CONFORMITY WITH THE ABOVE DETERMINATION IT SHALL MAKE ITS DECISION AS TO WHETHER TO ENTER INTO THE TRANSACTION OR ARRANGEMENT. IF THE GOVERNING BOARD OR COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A MEMBER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT SHALL INFORM THE MEMBER OF THE BASIS FOR SUCH BELIEF AND AFFORD THE MEMBER AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE MEMBER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE GOVERNING BOARD OR COMMITTEE DETERMINES THE MEMBER HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT SHALL TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION.
FORM 990, PART VI, SECTION B, LINE 15ATHE ORGANIZATION'S TOP MANAGEMENT IS COMPRISED OF THE BOARD OF DIRECTORS, WHICH ARE UNCOMPENSATED, AND THE EXECUTIVE DIRECTOR. THE BOARD OF DIRECTORS, ACTING THROUGH THE EXECUTIVE COMMITTEE, REVIEWS THE COMPENSATION OF ALL EMPLOYEES. THE COMMITTEE MAKES RECOMMENDATIONS WHICH ARE THEN APPROVED OR REJECTED BY THE BOARD. THE EXECUTIVE COMMITTEE HAS THE AUTHORITY AND MAY ACT ON ITS OWN TO APPROVE STAFF COMPENSATION. THE COMMITTEE REVIEWS THE WAGES AND COMPENSATION OF SIMILAR EMPLOYEES DOING SIMILAR FUNCTIONS IN OTHER ORGANIZATIONS. COMPARABILITY DATA AND INFORMATION IS COMPILED FROM GUIDESTAR AND/OR OTHER SOURCES (E.G., LABOR DEPARTMENT DATA AND CONVERSATIONS WITH OTHER EMPLOYERS). THE COMMITTEE ALSO CONSIDERS AND ANNUAL PERFORMANCE EVALUATIONS PREPARED BY THE EXECUTIVE DIRECTOR, THE 12 MONTH INCREASE IN THE CPI FOR THE NY/NJ REGION DEVELOPED BY THE US DEPARTMENT OF LABOR AND SALARY SURVEYS OF NOT-FOR-PROFIT ORGANIZATIONS WITH POSITIONS SIMILAR TO THOSE OF THE WPDDMA. THESE SURVEYS INCLUDED ONE BY PNP STAFFING (A SURVEY OF 1,500 NOT FOR PROFIT ORGANIZATIONS IN THE NYC AREA) AND THE INTERNATIONAL DOWNTOWN ASSOCIATION'S SALARY SURVEY. SALARY RECOMMENDATIONS ARE MADE TO THE EXECUTIVE COMMITTEE BY THE EXECUTIVE DIRECTOR AND PRESENTED AT THE JUNE EXECUTIVE COMMITTEE MEETING OR AT OTHER EXECUTIVE COMMITTEE MEETINGS IF NECESSARY. THE COMMITTEE CONSIDERS ALL MATERIALS THAT ARE SUBMITTED AND ANY DISCUSSION AT THE EXECUTIVE COMMITTEE MEETINGS AND MAKES FINAL SALARY RECOMMENDATIONS THAT ARE DOCUMENTED IN A MEMO ON THE EXECUTIVE DIRECTOR'S COMPUTER. THIS PROCESS IS UNDERTAKEN FOR ALL STAFF AND WAS LAST UNDERTAKEN IN JUNE 2022.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION'S FORM 990 AND FORM 1023 IS AVAILABLE FOR PUBLIC INSPECTION AS REQUIRED UNDER SECTION 6104 OF THE INTERNAL REVENUE CODE. THE RETURN IS POSTED ON GUIDESTAR.ORG AND OTHER SIMILAR TYPES OF WEBSITES. IN ADDITION, THE FINANCIAL STATEMENTS, CONFLICT OF INTEREST POLICY, ARTICLES OF INCORPORATION, FORM 990, FORM 1023, AND BY-LAWS ARE ALSO AVAILABLE UPON WRITTEN REQUEST OR BY CALLING THE ORGANIZATION DIRECTLY.
FORM 990, PART XII, LINE 2C:THE ORGANIZATION'S EXECUTIVE COMMITTEE ASSUMES THE RESPONSIBILITY FOR OVERSIGHT OF THE AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THIS PROCESS DID NOT CHANGE FROM THE PRIOR YEAR.

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