NETWORK ADVERTISING INITIATIVE: Form 990, tax year 2023
View the entire original 990 at ProPublica ↗
- Organization
- NETWORK ADVERTISING INITIATIVE (EIN 52-2291538)
- Tax period
- 2023-01-01 to 2023-12-31
- Filed
- 2024-10-23
- IRS object ID
- 202432979349300113
- Schema version
- 2023v5.1
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2024-10-23T09:26:21-05:00 | ReturnTs |
| Tax Period End | 2023-12-31 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 521392008 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | GELMAN ROSENBERG & FREEDMAN | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 4550 MONTGOMERY AVE SUITE 800N | AddressLine1Txt |
| City | BETHESDA | CityNm |
| State Abbreviation | MD | StateAbbreviationCd |
| ZIP | 208142930 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2023-01-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 522291538 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | NETWORK ADVERTISING INITIATIVE | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | NETW | BusinessNameControlTxt |
| Phone | 5713660500 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 409 7TH STREET NW 250 | AddressLine1Txt |
| City | WASHINGTON | CityNm |
| State Abbreviation | DC | StateAbbreviationCd |
| ZIP | 20004 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | LEIGH FREUND | PersonNm |
| Person Title | PRESIDENT & CEO | PersonTitleTxt |
| Phone | 5713660500 | PhoneNum |
| Signature | 2024-10-23 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| IRS Responsible Prty Info Curr | 0 | IRSResponsiblePrtyInfoCurrInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | RICHARD J LOCASTRO CPA | PreparerPersonNm |
| PTIN | P00288314 | PTIN |
| Phone | 3019519090 | PhoneNum |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2023 | TaxYr |
| Build TS | 2024-10-15 13:58:12Z | BuildTS |
Form 990 IRS990
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | LEIGH FREUND | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 409 7TH STREET NW 250 | AddressLine1Txt |
| City | WASHINGTON | CityNm |
| State Abbreviation | DC | StateAbbreviationCd |
| ZIP | 20004 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $3,489,006 | GrossReceiptsAmt |
| Group Return For Affiliates | 0 | GroupReturnForAffiliatesInd |
| Organization501c | Yes (X) | Organization501cInd |
| Website Address | WWW.NETWORKADVERTISING.ORG | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 2000 | FormationYr |
| Legal Domicile State | DE | LegalDomicileStateCd |
| Activity Or Mission | SEE PART III, LINE 1. | ActivityOrMissionDesc |
| Voting Members Governing Body | 13 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 13 | VotingMembersIndependentCnt |
| Total Employee | 9 | TotalEmployeeCnt |
| Total Volunteers | 18 | TotalVolunteersCnt |
| Total Gross UBI | $0 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | $0 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $0 | PYContributionsGrantsAmt |
| CY Contributions Grants | $0 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $3,873,674 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $3,489,006 | CYProgramServiceRevenueAmt |
| PY Investment Income | $0 | PYInvestmentIncomeAmt |
| CY Investment Income | $0 | CYInvestmentIncomeAmt |
| PY Other Revenue | $0 | PYOtherRevenueAmt |
| CY Other Revenue | $0 | CYOtherRevenueAmt |
| PY Total Revenue | $3,873,674 | PYTotalRevenueAmt |
| CY Total Revenue | $3,489,006 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $0 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $2,057,828 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $2,149,096 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $0 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $1,578,945 | PYOtherExpensesAmt |
| CY Other Expenses | $1,734,027 | CYOtherExpensesAmt |
| PY Total Expenses | $3,636,773 | PYTotalExpensesAmt |
| CY Total Expenses | $3,883,123 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | $236,901 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | -$394,117 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $3,363,067 | TotalAssetsBOYAmt |
| Total Assets EOY | $2,892,444 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $528,329 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $451,823 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $2,834,738 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $2,440,621 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES. | MissionDesc |
| Significant New Program Srvc | 0 | SignificantNewProgramSrvcInd |
| Significant Change | 0 | SignificantChangeInd |
| Desc | IN 2023, THE NAI'S SELF-REGULATORY PROGRAM FOCUSED ON: (1) HELPING COMPANIES UNDERSTAND THEIR COMPLIANCE OBLIGATIONS WITH RESPECT TO AN ACTIVE AND RAPIDLY CHANGING STATE LEGAL ENVIRONMENT AND CHANGES IN BROWSERS AND OPERATING SYSTEMS; (2) THE CREATION OF NEW GUIDANCE AND BEST PRACTICES FOR THE USE OF DEMOGRAPHIC DATA IN HEALTH ADVERTISING; (3) CREATING ENHANCED GUIDANCE FOR THE COLLECTION AND USE OF PRECISE LOCATION INFORMATION FROM SENSITIVE LOCATION THAT APPLY TO A GREATER NUMBER OF COMPANIES IN THE DIGITAL ADVERTISING ECOSYSTEMS; AND (4) FURTHER EXPANSION OF PUBLIC POLICY EFFORTS, ADVOCACY, AND OUTREACH ON A STATE AND FEDERAL LEVEL. IN 2023, THE NAI PARTICIPATED IN SEVERAL CROSS-INDUSTRY AND CROSS-TRADE GROUPS TO HELP CREATE AWARENESS OF NEW STATE PRIVACY LEGAL REQUIREMENTS, AS WELL AS PLANNING FOR THE FUTURE DEPRECATION OF THIRD-PARTY COOKIES, AND THE EVOLUTION OF ADDRESSABILITY. THE NAI IS AN ACTIVE PARTICIPANT IN TECHNOLOGY FOCUSED CROSS-INDUSTRY EFFORTS SUCH AS THE IAB TECH LAB PRIVACY AND REARC COMMIT GROUP, TCF STEERING GROUP, W3C, AND GOOGLE PRIVACY SANDBOX, KEEPING NAI MEMBERS APPRISED OF DEVELOPMENTS IN THESE GROUPS WHILE SPEAKING ON BEHALF OF THE MANY SMALL AND MEDIUM SIZED COMPANIES THAT REPRESENT NAI MEMBERSHIP. THE NAI HELD ITS ANNUAL MEMBER SUMMIT IN MAY 2023 IN SEATTLE, WA. SPEAKERS AND PARTICIPANTS INCLUDED MEMBER COMPANIES AND THEIR BUSINESS PARTNERS, LAW FIRMS, DATA AND PRIVACY EXPERTS, AND STATE AND FEDERAL REGULATORS. THE NAI HOSTED THE WASHINGTON ATTORNEY GENERAL FOR A KEYNOTE ADDRESS FOCUSED ON THE WASHINGTON MY HEALTH MY DATA LAW. THROUGH AN ADDITIONAL SERIES OF VIRTUAL AND IN PERSON ROUNDTABLES AND SALON STYLE EVENTS, NAI PROVIDED ITS MEMBER COMPANIES WITH THE LATEST INFORMATION ON EMERGING TECHNOLOGIES, REGULATORY AND LEGISLATIVE TRENDS, AND EMERGING BUSINESS MODELS.THE NAI COORDINATED MONTHLY WORKING GROUP MEETINGS TO DISCUSS CODE UPDATES, PRIVACY AND TECHNOLOGY ISSUES AND PRIVACY REGULATION AND LEGISLATION, INCLUDING THE USE OF PRECISE LOCATION DATA, INTERNATIONAL LEGISLATIVE AND REGULATORY DEVELOPMENTS, AND REGULATIONS PROMULGATED UNDER THE CALIFORNIA PRIVACY RIGHTS ACT (CPRA). IN JUNE 2023, THE NAI ANNOUNCED A SUSPENSION OF ITS SELF-REGULATORY CODE OF CONDUCT AND LAUNCHED A NEW INITIATIVE TO BUILD A SELF-REGULATORY FRAMEWORK THAT BETTER ALIGNS WITH NEW STATE CONSUMER PRIVACY LAWS AND REGULATORY ENFORCEMENT EFFORTS. THE NEW NAI FRAMEWORK WILL INCLUDE PRINCIPLES RELATED TO TRANSPARENCY, CHOICE, DATA MINIMIZATION, PURPOSE AND USE RESTRICTION, DATA SECURITY, AND OTHERS. IN ADDITION, THE NAI IS ACTIVELY WORKING TO INTRODUCE NEW GUIDANCE AND REQUIREMENTS REGARDING DATA MINIMIZATION AND USER CHOICE AND CONTROL. IN SEPTEMBER 2023, THE NAI RELEASED A COMPREHENSIVE LEGAL AND REGULATORY ANALYSIS OF SENSITIVE HEALTH INFORMATION USED IN DIGITAL ADVERTISING. THIS WHITE PAPER REGARDING HOW COMPANIES SHOULD IDENTIFY SENSITIVE DATA AND CONCLUDES THAT VIABLE PATHS REMAIN FOR COMPANIES TO ENGAGE IN HEALTH-RELATED TARGETED ADVERTISING, WHILE PROTECTING AND RESPECTING THE RIGHTS AND SAFETY OF CONSUMERS THEY SERVE. IN NOVEMBER 2023, THE NAI DEVELOPED AND ANNOUNCED A NEW RESOURCE FOR MEMBERS THAT OUTLINES HOW COMPANIES CAN UTILIZE DEMOGRAPHIC CONSUMER DATA FOR HEALTH-RELATED ADVERTISING. NAI LEGAL AND POLICY STAFF DEVELOPED THE REPORT, ENTITLED "DEMOGRAPHIC HEALTH ADVERTISING BEST PRACTICES." THIS GUIDANCE DOCUMENT HELPS COMPANIES BOLSTER PRIVACY PROTECTIONS AROUND SENSITIVE CONSUMER HEALTH INFORMATION WHILE ALSO PROVIDING FOR EFFECTIVE HEALTH ADVERTISING THAT BENEFITS CONSUMERS AND HEALTHCARE PROFESSIONALS. THROUGHOUT 2023, THE NAI WORKED WITH MEMBER COMPANIES TO ENHANCE AND UPDATE ITS GUIDANCE AROUND THE USE OF PRECISE LOCATION DATA FROM SENSITIVE LOCATIONS. THE NAI WORKED TO IMPLEMENT ITS EXISTING "NAI ENHANCED STANDARDS FOR PRECISE LOCATION INFORMATION SOLUTION PROVIDERS (ENHANCED STANDARDS)" FOR THE COMPANIES THAT PUBLICLY COMMITTED TO HONOR THEM, AND WORKED WITH POLICY MAKERS, REGULATORS, AND MEMBERS TO EDUCATE THEM ON THE STANDARDS. THE ENHANCED STANDARDS PROHIBIT THE USE, SALE, AND TRANSFER OF PRECISE LOCATION DATA FROM SENSITIVE PLACES, SUCH AS THOSE TIED TO RELIGIOUS WORSHIP, SENSITIVE HEALTHCARE SERVICES, MILITARY BASES, AND THOSE INDICATING LGBTQ+ IDENTITY. THEY ALSO RESTRICT COMPANIES FROM USING, SELLING, OR SHARING, IN THE ABSENCE OF A LEGALLY BINDING REQUEST, PRECISE LOCATION DATA FOR LAW ENFORCEMENT OR NATIONAL SECURITY PURPOSES. THE NAI FILED SUBSTANTIAL COMMENTS TO THE FEDERAL TRADE COMMISSION (FTC) IN RESPONSE TO THEIR NOTICE OF PROPOSED RULEMAKING TO UPDATE THE HEALTH BREACH NOTIFICATION RULE, RECOMMENDING THAT THE FTC REVISE THE DEFINITION OF HEALTH CARE SERVICES OR SUPPLIES, INCLUDE AD TECH COMPANIES THAT PROVIDE ANALYTICS TO PHR VENDORS IN THE DEFINITION OF SERVICE PROVIDER, AND SPECIFIC CHANGES TO THE DETAILED ELECTRONIC NOTICE REQUIREMENTS. THE NAI ALSO FILED DETAILED COMMENTS TO THE CFPB'S REQUEST FOR INFORMATION REGARDING DATA BROKERS AND OTHER BUSINESS PRACTICES INVOLVING THE COLLECTION AND SALE OF CONSUMER INFORMATION ("RFI"). IN ITS COMMENTS, THE NAI HIGHLIGHTED THE ROLE OF SELF-REGULATION IN PREVENTING CONSUMER HARM FROM DATA COLLECTED AND USED FOR ADVERTISING, THE ECONOMIC AND SOCIETAL BENEFITS OF DATA DRIVEN ADVERTISING, AND THE ROLE AD TECH COMPANIES PLAY IN ENHANCING COMPETITION IN THE DIGITAL ADVERTISING ECOSYSTEM. FINALLY, THE NAI SUBMITTED COMMENTS TO SENATOR CASSIDY IN RESPONSE TO HIS REQUEST FOR INFORMATION FROM STAKEHOLDERS ON IMPROVING AMERICANS' HEALTH DATA PRIVACY. IN ITS COMMENTS, THE NAI NOTES THE IMPORTANCE OF DATA DRIVEN HEALTH ADVERTISING TO CONSUMERS, PATIENTS, AND HEALTHCARE PROFESSIONALS, THE NEED FOR COMPREHENSIVE CONSUMER PRIVACY LEGISLATION FOCUSED ON PREVENTING HARMFUL OUTCOMES, AND THE NEED TO DISTINGUISH BETWEEN NON-SENSITIVE AND SENSITIVE INFORMATION AND PURPOSES.THE NAI WELCOMED EIGHT (8) NEW MEMBERS IN 2023, EXPECTED CONSOLIDATION IN THE INDUSTRY RESULTED IN A NET LOSS OF ONE (1) MEMBER OVERALL. THE NAI'S MEMBERSHIP INCLUDES STARTUPS, SMALL TO MEDIUM SIZED BUSINESSES, AND SOME OF THE LARGEST AND MOST IMPORTANT COMPANIES IN THE THIRD-PARTY DIGITAL ADVERTISING ECOSYSTEM. THE NAI IS ALSO WORKING MORE CLOSELY WITH RETAIL MEDIA NETWORKS, DATA COLLABORATION COMPANIES, AND PRIVACY VENDORS AS THEY EMBRACE A LARGER ROLE IN THE DIGITAL ADVERTISING ECOSYSTEM, LEVERAGING DATA TO HELP DELIVER BETTER ADVERTISING IN PRIVACY-PROTECTIVE WAYS.THE NAI SERVED ON THE GOVERNING BOARD AND STEERING COMMITTEE OF THE IAB EUROPE'S TRANSPARENCY & CONSENT FRAMEWORK (TCF), AN INDUSTRY TOOL THAT SUPPORTS COMPANIES WITHIN THE DIGITAL ADVERTISING ECOSYSTEM AS THEY MANAGE THEIR COMPLIANCE OBLIGATIONS WITH THE EU'S GENERAL DATA PROTECTION REGULATION (GDPR) AND EPRIVACY DIRECTIVE, ON THE BOARD OF PRIVACY FOR AMERICA, AND ON THE BOARD OF THE DIGITAL ADVERTISING ALLIANCE (DAA). | Desc |
| Described In Section501c3 | 0 | DescribedInSection501c3Ind |
| Schedule B Required | 0 | ScheduleBRequiredInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Subject To Proxy Tax | Yes (1) | SubjectToProxyTaxInd |
| Donor Advised Fund | 0 | DonorAdvisedFundInd |
| Conservation Easements | 0 | ConservationEasementsInd |
| Collections Of Art | 0 | CollectionsOfArtInd |
| Credit Counseling | 0 | CreditCounselingInd |
| Donor Rstr Or Quasi Endowments | 0 | DonorRstrOrQuasiEndowmentsInd |
| Report Land Building Equipment | Yes (1) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | 0 | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | 0 | ReportProgramRelatedInvstInd |
| Report Other Assets | 0 | ReportOtherAssetsInd |
| Report Other Liabilities | 0 | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | 0 | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | 0 | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | 0 | ConsolidatedAuditFinclStmtInd |
| School Operating | 0 | SchoolOperatingInd |
| Foreign Office | 0 | ForeignOfficeInd |
| Foreign Activities | 0 | ForeignActivitiesInd |
| More Than5000 K To Org | 0 | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividualsInd |
| Professional Fundraising | 0 | ProfessionalFundraisingInd |
| Fundraising Activities | 0 | FundraisingActivitiesInd |
| Gaming Activities | 0 | GamingActivitiesInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Grants To Organizations | 0 | GrantsToOrganizationsInd |
| Grants To Individuals | 0 | GrantsToIndividualsInd |
| Schedule J Required | Yes (1) | ScheduleJRequiredInd |
| Tax Exempt Bonds | 0 | TaxExemptBondsInd |
| Loan Outstanding | 0 | LoanOutstandingInd |
| Grant To Related Person | 0 | GrantToRelatedPersonInd |
| Business Rln With Org Mem | 0 | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | 0 | BusinessRlnWithFamMemInd |
| Business Rln With35 Ctrl Ent | 0 | BusinessRlnWith35CtrlEntInd |
| Deductible Non Cash Contri | 0 | DeductibleNonCashContriInd |
| Deductible Art Contribution | 0 | DeductibleArtContributionInd |
| Terminate Operations | 0 | TerminateOperationsInd |
| Partial Liquidation | 0 | PartialLiquidationInd |
| Disregarded Entity | 0 | DisregardedEntityInd |
| Related Entity | 0 | RelatedEntityInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Activities Conducted Prtshp | 0 | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (1) | ScheduleORequiredInd |
| IRP Document | 10 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (1) | BackupWthldComplianceInd |
| Employee | 9 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (1) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | 0 | UnrelatedBusIncmOverLimitInd |
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | 0 | TaxablePartyNotificationInd |
| Nondeductible Contributions | 0 | NondeductibleContributionsInd |
| Indoor Tanning Services | 0 | IndoorTanningServicesInd |
| Subj To Tax Rmnrtn Ex Prcht Pymt | 0 | SubjToTaxRmnrtnExPrchtPymtInd |
| Subject To Excs Tax Net Invst Inc | 0 | SubjectToExcsTaxNetInvstIncInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 13 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 13 | IndependentVotingMemberCnt |
| Family Or Business Rln | 0 | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | 0 | DelegationOfMgmtDutiesInd |
| Change To Org Documents | 0 | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | Yes (1) | MembersOrStockholdersInd |
| Election Of Board Members | Yes (1) | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | Yes (1) | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (1) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (1) | MinutesOfCommitteesInd |
| Officer Mailing Address | 0 | OfficerMailingAddressInd |
| Local Chapters | 0 | LocalChaptersInd |
| Form990 Provided To Gvrn Body | 0 | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | 0 | ConflictOfInterestPolicyInd |
| Whistleblower Policy | 0 | WhistleblowerPolicyInd |
| Document Retention Policy | 0 | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (1) | CompensationProcessCEOInd |
| Compensation Process Other | 0 | CompensationProcessOtherInd |
| Investment In Joint Venture | 0 | InvestmentInJointVentureInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | LEIGH FREUND | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 5713660500 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 409 7TH STREET NW 250 | AddressLine1Txt |
| City | WASHINGTON | CityNm |
| State Abbreviation | DC | StateAbbreviationCd |
| ZIP | 20004 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (19 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|
| ALAN CHAPELL CHAIR | |||||||
| PRESIDENT - CHAPPELL & ASSOC. | 5.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| KEN DREIFACH VICE CHAIR | |||||||
| CSHAREHOLDER | 5.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| KAREN MILLER REESE TREASURER | |||||||
| VP & CHIEF PRIVACY OFFICER - YAHOO | 5.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| DANA EDWARDS SECRETARY | |||||||
| GENERAL COUNSEL - ENGINE GROUP | 5.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| BROOKS DOBBS BOARD MEMBER | |||||||
| DATA PRIVACY GEN. MGR - TRADE DESK | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| RACHEL GLASSER BOARD MEMBER | |||||||
| CHIEF PRIVACY OFFICER - MAGNITE | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| GHITA HARRIS-NEWTON BOARD | |||||||
| MEMBER, DIR., PUBLIC AFF. - GOOGLE | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| PAUL HARRISON BOARD MEMBER | |||||||
| CHIEF TECHNOLOGY OFFICER - SIMPLI.FI | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| GUINEVERE JOBSON BOARD MEMBER | |||||||
| GENERAL COUNSEL - QUANTCAST | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| DUNCAN MCCALL BOARD MEMBER | |||||||
| CEO - PLACEIQ | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| TAMERA REYNOLDS BOARD MEMBER | |||||||
| SENIOR PARTNER - GROUPM | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| JAGDIP SEKHORN BOARD MEMBER | |||||||
| PRODUCT DIR., DATA GOV. - SAMBA TV | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| ALEXIA TOMAZOS BOARD MEMBER | |||||||
| HEAD OF LEGAL & BUS. AFF. - OUTBRAIN | 5.00 | Yes (X) | $0 | $0 | $0 | ||
| LEIGH FREUND | |||||||
| PRESIDENT AND CEO | 40.00 | Yes (X) | $491,736 | $0 | $0 | ||
| DAVID LEDUC | |||||||
| VICE PRESIDENT, PUBLIC POLICY | 40.00 | $340,863 | $0 | $0 | Yes (X) | ||
| ANTHONY MATYJASZEWSKI | |||||||
| VICE PRESIDENT, COMPLIANCE | 40.00 | $254,504 | $0 | $0 | Yes (X) | ||
| FARAH ZAMAN | |||||||
| GENERAL COUNSEL - UNTIL 03/2023 | 40.00 | $248,363 | $0 | $0 | Yes (X) | ||
| RYAN SMITH | |||||||
| COUNSEL | 40.00 | $154,440 | $0 | $0 | Yes (X) | ||
| MEAGHAN DONAHUE | |||||||
| COUNSEL | 40.00 | $153,225 | $0 | $0 | Yes (X) | ||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $1,643,131 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $0 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 6 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | 0 | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (1) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | 0 | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp
Contractor Name ContractorName
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RATIONAL 360 | BusinessNameLine1Txt |
Contractor Address ContractorAddress
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1828 L STREET NW | AddressLine1Txt |
| City | WASHINGTON | CityNm |
| State Abbreviation | DC | StateAbbreviationCd |
| ZIP | 20036 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Services | PR & MARKETING | ServicesDesc |
| Compensation | $163,307 | CompensationAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 1 | CntrctRcvdGreaterThan100KCnt |
Program Service Revenue ProgramServiceRevenueGrp (3 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| MEMBERSHIP DUES | 900099 | $3,306,334 | $3,306,334 |
| DAA REVENUE | 900099 | $111,300 | $111,300 |
| NAI SUMMIT | 900099 | $71,372 | $71,372 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $3,489,006 | TotalProgramServiceRevenueAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $3,489,006 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $3,489,006 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $0 | ExclusionAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $491,736 | TotalAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,322,202 | TotalAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $28,382 | TotalAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $170,527 | TotalAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $136,249 | TotalAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $87,481 | TotalAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $54,831 | TotalAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $33,210 | TotalAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $167,110 | TotalAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $19,117 | TotalAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $137,101 | TotalAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $187,412 | TotalAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $217,801 | TotalAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $123 | TotalAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $56,905 | TotalAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt |
|---|---|
| DAA EXPENSES | $472,290 |
| INDUSTRY PUBLIC POLICY | $284,058 |
| DUES AND SUBSCRIPTIONS | $12,193 |
| LICENSES AND FEES | $3,496 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $899 | TotalAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $3,883,123 | TotalAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,130,594 | BOYAmt |
| EOY | $2,563,629 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $178,500 | BOYAmt |
| EOY | $228,219 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $40,750 | BOYAmt |
| EOY | $87,496 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $12,105 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $12,105 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $123 | BOYAmt |
| EOY | $0 | EOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $13,100 | BOYAmt |
| EOY | $13,100 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,363,067 | BOYAmt |
| EOY | $2,892,444 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $505,394 | BOYAmt |
| EOY | $451,823 | EOYAmt |
Other Liabilities OtherLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $22,935 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $528,329 | BOYAmt |
| EOY | $451,823 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows FASB117 | Yes (X) | OrganizationFollowsFASB117Ind |
No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,608,738 | BOYAmt |
| EOY | $2,440,621 | EOYAmt |
Donor Restriction Net Assets DonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $226,000 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,834,738 | BOYAmt |
| EOY | $2,440,621 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,363,067 | BOYAmt |
| EOY | $2,892,444 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | -$394,117 | ReconcilationRevenueExpnssAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | 0 | AccountantCompileOrReviewInd |
| FS Audited | 0 | FSAuditedInd |
| Federal Grant Audit Required | 0 | FederalGrantAuditRequiredInd |
Schedule C IRS990ScheduleC
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantially All Dues Nonded | 0 | SubstantiallyAllDuesNondedInd |
| Only In House Lobbying | 0 | OnlyInHouseLobbyingInd |
| Agree Carryover Prior Year | Yes (1) | AgreeCarryoverPriorYearInd |
| Dues Assessments | $3,306,333 | DuesAssessmentsAmt |
| Non Deductible Lbbyng Pltcl CY | $440,000 | NonDeductibleLbbyngPltclCYAmt |
| Non Ded Lbbyng Pltcl Cyov | -$159,256 | NonDedLbbyngPltclCyovAmt |
| Non Deductible Lbbyng Pltcl Tot | $280,744 | NonDeductibleLbbyngPltclTotAmt |
| Aggregate Reported Dues Ntc | $1,157,217 | AggregateReportedDuesNtcAmt |
| Taxable | -$876,473 | TaxableAmt |
Schedule D IRS990ScheduleD
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $10,878 | OtherCostOrOtherBasisAmt |
| Depreciation | $10,878 | DepreciationAmt |
| Book Value | $0 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $1,227 | OtherCostOrOtherBasisAmt |
| Depreciation | $1,227 | DepreciationAmt |
| Book Value | $0 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $0 | TotalBookValueLandBuildingsAmt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Compensation Committee | Yes (X) | CompensationCommitteeInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | Yes (1) | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | 0 | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | 0 | EquityBasedCompArrngmInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (6 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LEIGH FREUND | ||||||||||||||
| PRESIDENT AND CEO | $367,976 | $0 | $123,760 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $491,736 | $0 | $0 | $0 |
| DAVID LEDUC | ||||||||||||||
| VICE PRESIDENT, PUBLIC POLICY | $296,400 | $0 | $44,463 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $340,863 | $0 | $0 | $0 |
| ANTHONY MATYJASZEWSKI | ||||||||||||||
| VICE PRESIDENT, COMPLIANCE | $221,308 | $0 | $33,196 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $254,504 | $0 | $0 | $0 |
| FARAH ZAMAN | ||||||||||||||
| GENERAL COUNSEL - UNTIL 03/2023 | $158,842 | $0 | $0 | $0 | $89,521 | $0 | $0 | $0 | $0 | $0 | $248,363 | $0 | $0 | $0 |
| RYAN SMITH | ||||||||||||||
| COUNSEL | $140,400 | $0 | $14,040 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $154,440 | $0 | $0 | $0 |
| MEAGHAN DONAHUE | ||||||||||||||
| COUNSEL | $135,000 | $0 | $18,225 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $153,225 | $0 | $0 | $0 |
Supplemental Information Detail SupplementalInformationDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | PART I, LINE 4A | FormAndLineReferenceDesc |
| Explanation | FARAH ZAMAN RECEIVED A SEVERANCE PAYMENT OF $72,750 FOLLOWING TERMINATION OF EMPLOYMENT IN 2023. | ExplanationTxt |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (6 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| FORM 990, PART VI, SECTION A, LINE 6 | THE ORGANIZATION HAS TWO CLASSES OF MEMBERSHIP, REGULAR AND CHARTER. |
| FORM 990, PART VI, SECTION A, LINE 7A | REGULAR MEMBERS VOTE FOR DIRECTORS-AT-LARGE. EACH CHARTER MEMBER APPOINTS ONE CHARTER DIRECTOR. |
| FORM 990, PART VI, SECTION A, LINE 7B | CERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT ARE APPROVED BY FULL MEMBERSHIP. |
| FORM 990, PART VI, SECTION B, LINE 11B | THE PRESIDENT & CEO REVIEWED THE FORM 990 BEFORE IT WAS FILED WITH THE IRS. |
| FORM 990, PART VI, SECTION B, LINE 15A | AN EXECUTIVE COMMITTEE PREPARES A BUDGET FOR THE COMPENSATION OF THE PRESIDENT AND CEO, AND THE BOARD OF DIRECTORS APPROVES THIS BUDGET. THE PRESIDENT AND CEO SETS A BUDGET FOR STAFF COMPENSATION, WHICH IS THEN REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. THE LAST REVIEW TOOK PLACE IN DECEMBER 2022. |
| FORM 990, PART VI, SECTION C, LINE 19 | THE NETWORK ADVERTISING INITIATIVE MAKES DOCUMENTS AVAILABLE UPON REQUEST. |
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