Census › South Dakota › Clay County
Clay County, SD
| Population | 15,219 | B01003 |
|---|---|---|
| Population, 2020 census | 14,967 | P1 |
| Median age | 24.9 | B01002 |
| Under 18 | 17.4% | B01001 |
| 65 and over | 12.2% | B01001 |
| Households | 5,547 | B11001 |
| Foreign born | 3.8% | B05002 |
| Median household income | $56,850 | B19013 |
|---|---|---|
| Median family income | $99,644 | B19113 |
| Per capita income | $30,824 | B19301 |
| Poverty rate | 19.7% | B17001 |
| Unemployment rate | 7.0% | B23025 |
| Civilian labor force | 8,608 | B23025 |
| Mean commute (minutes) | 19.5 | B08013 |
| Bachelor's degree or higher | 45.4% | B15003 |
|---|
| Housing units | 6,262 | B25001 |
|---|---|---|
| Owner-occupied | 50.8% | B25003 |
| Renters | 49.2% | B25003 |
| Median home value | $232,300 | B25077 |
| Median gross rent | $770 | B25064 |
| White, not Hispanic | 84.2% | B03002 |
|---|---|---|
| Black | 1.8% | B03002 |
| Hispanic or Latino | 3.3% | B03002 |
| Asian | 3.0% | B03002 |
| American Indian and Alaska Native | 2.6% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 76% of South Dakota's ($75,081); poverty 19.7% against 11.9%; 1.7% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
- Vermillion 11,878 · median household income $50,456
- Wakonda 399 · median household income $61,250
- Burbank 110 · median household income $27,941
- Meckling 69 · median household income $44,200
FURP records in Clay County, SD
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 188 | $77,386,541 revenue (latest return) | UNIVERSITY OF SOUTH DAKOTA FOUNDATION ($38,209,482) |
| Nonprofit contractors | 4 | $1,479,848 paid by nonprofits | UNIVERSITY OF SOUTH DAKOTA ($877,313) |
| Colleges and schools | 1 | 9,868 enrollment | University of South Dakota (9,868) |
| Political committees | 4 | NATURAL LAW PARTY OF SOUTH DAKOTA | |
| Form 5500 plan sponsors | 16 | 23 plans | MASABA, INC. (7) |
| Open Payments recipients | 50 | $808,928 industry payments | Sanford Usd Medical Center ($503,023) |
| Patent and trademark owners | 29 | 86 patents and marks | The University of South Dakota (24) |
| IPO registrants | 1 | 7 filings | JX Luxventure Group Inc. (7) |
| Federal award recipients | 923 | $664,960,910 federal awards | THE UNIVERSITY OF SOUTH DAKOTA ($607,246,355) |
| State business registrations | 18 | EXPERT APPROACH INC |
Cross-reference: 188 nonprofits for 15,219 residents is 123.5 per 10,000 people; their latest-year revenue of $77,386,541 is $5,085 per resident, 24.5% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | STEVE BROWN | PRESIDENT AND CEO | UNIVERSITY OF SOUTH DAKOTA FOUNDATION | $358,654 | 2021 | 6.3x |
| 2 | CHRISTINE TJELMELAND | CFO - LEFT 10/2022 | UNIVERSITY OF SOUTH DAKOTA FOUNDATION | $279,823 | 2022 | 4.9x |
| 3 | CHRISTOPHER LARSON | GENERAL MANAGER | CLAY-UNION ELECTRIC CORPORATION | $272,780 | 2025 | 4.8x |
| 4 | NOAH SHEPARD - VP OF | DEVELOP./PRESIDENT & CEO (MAR-DEC) | UNIVERSITY OF SOUTH DAKOTA FOUNDATION | $235,022 | 2024 | 4.1x |
| 5 | NICK KOTZEA | SEC/TREAS; COO & GENERAL COUNSEL | UNIVERSITY OF SOUTH DAKOTA FOUNDATION | $208,767 | 2024 | 3.7x |
| 6 | CYNTHIA CARLSON | ED OF PLANNED GIVING | UNIVERSITY OF SOUTH DAKOTA FOUNDATION | $195,696 | 2024 | 3.4x |
| 7 | JAY WILSON | PRESIDENT AND CEO (JAN-FEB) | UNIVERSITY OF SOUTH DAKOTA FOUNDATION | $190,310 | 2024 | 3.3x |
| 8 | CURT JOHNSON | LEAD LINEMAN | CLAY-UNION ELECTRIC CORPORATION | $177,407 | 2025 | 3.1x |
| 9 | MICHELLE GREEN | VP-PHILANTHROPY & ENGAGEMENT - LEFT 11/2021 | UNIVERSITY OF SOUTH DAKOTA FOUNDATION | $172,479 | 2021 | 3.0x |
| 10 | CYNTHIA WHITNEY | EXECUTIVE DIRECTOR OF PHILANTHROPY | UNIVERSITY OF SOUTH DAKOTA FOUNDATION | $171,420 | 2021 | 3.0x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $56,850.
Nonprofits: biggest by revenue (latest return)
- UNIVERSITY OF SOUTH DAKOTA FOUNDATION Vermillion, SD · $38,209,482
- CLAY-UNION ELECTRIC CORPORATION Vermillion, SD · $10,968,807
- SESDAC INC Vermillion, SD · $7,316,643
- CLAY RURAL WATER SYSTEM INC Wakonda, SD · $5,698,754
- WAKONDA HERITAGE MANOR Wakonda, SD · $3,253,543
- NATIONAL MUSIC MUSEUM Vermillion, SD · $3,139,272
- VERMILLION DEVELOPMENT COMPANY Vermillion, SD · $2,296,163
- UNIVERSITY OF SD-LAW SCHOOL FOUNDATION Vermillion, SD · $947,818
- CENTER FOR CHILDREN AND FAMILIES Vermillion, SD · $630,185
- UNITED WAY OF VERMILLION Vermillion, SD · $529,961
Nonprofit contractors: biggest by paid by nonprofits
- UNIVERSITY OF SOUTH DAKOTA Vermillion, SD · $877,313
- GANSCHOW CONSTRUCTION Wakonda, SD · $286,048
- O'CONNOR KILN & DRYER INC Burbank, SD · $207,754
- SAGE PROJECT CONSULTANTS LLC Vermillion, SD · $108,733
Colleges and schools: biggest by enrollment
- University of South Dakota Vermillion, SD · 9,868
Political committees
- ANN STEWART BALAKIER FOR CONGRESS Vermillion, SD
- BERKHOUT FOR CONGRESS Vermillion, SD
- GUFFEY IN THE FIRST COMMITTEE Vermillion, SD
- NATURAL LAW PARTY OF SOUTH DAKOTA Vermillion, SD
Form 5500 plan sponsors: biggest by plans
- MASABA, INC. Vermillion, SD · 7
- SESDAC, INC. Vermillion, SD · 2
- ABENOV LLC Vermillion, SD · 1
- ANNISPROPERTIESINC Vermillion, SD · 1
- DAKOTA LINES, INC. 401K PROFIT SHARING PLAN Vermillion, SD · 1
- DAKOTA ROCK FARMS, INC. Vermillion, SD · 1
- ERICKSON SOLUTIONS GROUP INC Vermillion, SD · 1
- EXPERT APPROACH INC Vermillion, SD · 1
- GARY G PROSSER DDS Vermillion, SD · 1
- GREAT PLAINS THERAPY DBA FYZICAL T Vermillion, SD · 1
Open Payments recipients: biggest by industry payments
- Sanford Usd Medical Center Vermillion, SD · $503,023
- SANFORD USD MEDICAL CENTER Vermillion, SD · $162,177
- Sanford Usd Medical Center Vermillion, SD · $114,852
- KATHERINE LEE Vermillion, SD · $5,047
- RANDY GEORGE HOUSKA Vermillion, SD · $4,191
- AMANDA ANDERSON Vermillion, SD · $3,953
- KRISTEN MORROW Vermillion, SD · $2,398
- THOMAS OLSON Vermillion, SD · $2,256
- VICTORIA WALKER Vermillion, SD · $1,526
- KEVIN M BROWN Vermillion, SD · $1,444
Patent and trademark owners: biggest by patents and marks
- The University of South Dakota Vermillion, SD · 24
- Masaba, Inc. Vermillion, SD · 15
- Epicenter, Inc. Burbank, SD · 5
- Paint Brush Corporation Vermillion, SD · 4
- Sydell, Inc. Burbank, SD · 4
- Dakota Natural Growers, Inc. Vermillion, SD · 3
- Pro Mags LLC Wakonda, SD · 3
- Dakota Chin LLC Vermillion, SD · 2
- EPI Center, Inc. Burbank, SD · 2
- Fomeno LLC Vermillion, SD · 2
IPO registrants: biggest by filings
- JX Luxventure Group Inc. Haikou City, Hainan Province, F4 · 7
Federal award recipients: biggest by federal awards
- THE UNIVERSITY OF SOUTH DAKOTA Vermillion, SD · $607,246,355
- CITY OF VERMILLION Vermillion, SD · $26,967,039
- CLAY COUNTY Vermillion, SD · $3,491,778
- SESDAC, INC. Vermillion, SD · $2,184,658
- STATE OF SOUTH DAKOTA DEPARTMENT OF TRANSPORTATION Vermillion, SD · $2,099,422
- VERMILLION Vermillion, SD · $2,043,701
- INFORMATION AND TELECOMMUNICATIONS, SOUTH DAKOTA BUREAU OF Vermillion, SD · $1,818,286
- VERMILLION PRESERVATION LLC Vermillion, SD · $1,443,221
- TRIBAL PROVIDERS PLLC Vermillion, SD · $1,431,425
- SERVE SOUTH DAKOTA Vermillion, SD · $1,325,066
All 3 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 9659 | 6,098 | $48,769 | 25.7% | 21.0 |
| Census Tract 9657 | 5,891 | $55,125 | 23.0% | 29.0 |
| Census Tract 9658 | 3,230 | $84,899 | 6.1% | 43.0 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0