Census › New Mexico › Luna County
Luna County, NM
| Population | 25,611 | B01003 |
|---|---|---|
| Population, 2020 census | 25,427 | P1 |
| Median age | 36.3 | B01002 |
| Under 18 | 25.8% | B01001 |
| 65 and over | 20.8% | B01001 |
| Households | 9,223 | B11001 |
| Foreign born | not loaded yet | B05002 |
| Median household income | $36,419 | B19013 |
|---|---|---|
| Median family income | $45,822 | B19113 |
| Per capita income | $22,287 | B19301 |
| Poverty rate | not loaded yet | B17001 |
| Unemployment rate | 5.4% | B23025 |
| Civilian labor force | 8,906 | B23025 |
| Bachelor's degree or higher | 14.6% | B15003 |
|---|
| Housing units | 11,621 | B25001 |
|---|---|---|
| Owner-occupied | 70.9% | B25003 |
| Renters | 29.1% | B25003 |
| Median home value | $128,000 | B25077 |
| Median gross rent | $650 | B25064 |
| White, not Hispanic | 28.3% | B03002 |
|---|---|---|
| Black | 1.1% | B03002 |
| Hispanic or Latino | 67.1% | B03002 |
| Asian | 1.1% | B03002 |
| American Indian and Alaska Native | 0.4% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 57% of New Mexico's ($64,059); 1.2% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
- Deming 15,221 · median household income $34,165
- Keeler Farm 1,376 · median household income $43,750
- Columbus 1,196 · median household income $26,090
- La Hacienda 640 · median household income $30,541
- Ventura 603 · median household income $30,867
- Pecan Park 575 · median household income $103,310
- Sunshine 524 · median household income $45,076
- Pulpotio Bareas 221 · median household income $57,917
- City of the Sun 0 · median household income $-666,666,666
- Mountain View CDP (Luna County) 0 · median household income $-666,666,666
- Old Town 0 · median household income $-666,666,666
FURP records in Luna County, NM
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 219 | $29,282,268 revenue (latest return) | COLUMBUS ELECTRIC COOPERATIVE INC ($16,881,774) |
| Nonprofit contractors | 5 | $1,321,975 paid by nonprofits | VMORTIZ BUILDERS ($717,490) |
| Form D issuers | 1 | Payface International | |
| Political committees | 3 | UNITED BY FREEDOM | |
| Form 5500 plan sponsors | 15 | 15 plans | THE COOPER AGENCY, INC. (1) |
| Open Payments recipients | 41 | $31,938 industry payments | JOHN EDWARD LUNDY ($9,020) |
| Food recall firms | 1 | 3 recalls | KEELER FAMILY FARMS (3) |
| Patent and trademark owners | 20 | 52 patents and marks | New Mexico Wineries, Inc. (20) |
Cross-reference: 219 nonprofits for 25,611 residents is 85.5 per 10,000 people; their latest-year revenue of $29,282,268 is $1,143 per resident, 8.7% of all household income here (households at the median income).
Nonprofits: biggest by revenue (latest return)
- COLUMBUS ELECTRIC COOPERATIVE INC Deming, NM · $16,881,774
- SOUTHWESTERN REGIONAL HOUSING AND COMMUNITY DEVELOPMENT CORPORATION Deming, NM · $3,042,953
- DEMING-LUNA COUNTY COMMISSION ON AGING INC Deming, NM · $1,345,338
- COLORES UNITED Deming, NM · $995,330
- EL CORAZON DE COLUMBUS Columbus, NM · $842,725
- RIO MIMBRES CORPORATION-NSL- Deming, NM · $591,235
- RETIREMENT PLANNING COMPANY INCORPORATED Deming, NM · $531,749
- DEMING-LUNA COUNTY HUMANE SOCIETY Deming, NM · $519,157
- BORDER PARTNERS Deming, NM · $454,217
- SOUTHWESTERN NEW MEXICO STATE FAIR INC Deming, NM · $447,297
Nonprofit contractors: biggest by paid by nonprofits
- VMORTIZ BUILDERS Deming, NM · $717,490
- HACIENDA CONSTRUCTION Deming, NM · $211,600
- LAHARCA INC Deming, NM · $143,971
- FOUR RIVERS INC Deming, NM · $129,796
- HOLIDAY INN DEMING Deming, NM · $119,118
Form D issuers: biggest by amount sold
- Payface International Florianopolis, D5
Political committees
- JOHN ARTHUR SMITH FOR CONGRESS Deming, NM
- TOM WAKELY FOR CONGRESS Columbus, NM
- UNITED BY FREEDOM Deming, NM
Form 5500 plan sponsors: biggest by plans
- BEST IN THE WEST LLC Deming, NM · 1
- BORDER FOODS INC Deming, NM · 1
- DEMING LUNA COUNTY COMMISSION ON AGING INC Deming, NM · 1
- FIRST NEW MEXICO FINANCIAL CORPORATION Deming, NM · 1
- GALINDO PATTERSON & ASSOCIATES, PA Deming, NM · 1
- LESTER'S PLUMBING & HEATING Deming, NM · 1
- MIMBRES INTERNAL MEDICINE Deming, NM · 1
- MIMBRES VALLEY DEVELOPMENT LP Deming, NM · 1
- NEW MEXICO WINERIES INC Deming, NM · 1
- STEER SAFE INC Deming, NM · 1
Open Payments recipients: biggest by industry payments
- JOHN EDWARD LUNDY Deming, NM · $9,020
- CARLOS E DIAZ Deming, NM · $6,427
- MITAL PATEL Deming, NM · $2,582
- JAMES K SAUNDERS Deming, NM · $2,500
- RICHARD ARGANT Deming, NM · $1,660
- GEORGE W WILLIAMS Deming, NM · $1,051
- JEAN RENE MBASSI Deming, NM · $1,051
- MOHAMED B. ASWAD Deming, NM · $1,022
- JULIO C FERMIN Deming, NM · $1,010
- JESUS CARREON Deming, NM · $983
Food recall firms: biggest by recalls
- KEELER FAMILY FARMS Deming, NM · 3
Patent and trademark owners: biggest by patents and marks
- New Mexico Wineries, Inc. Deming, NM · 20
- Border Foods, Inc. Deming, NM · 8
- El Vikingo Bluth, LLC Deming, NM · 5
- Aquarena Beverage Deming, NM · 2
- The Chile Pak, LLC Deming, NM · 2
- AH HA! ENTERPRISES, LLC Deming, NM · 1
- BEST IN THE WEST LLC Deming, NM · 1
- Dape Deming, NM · 1
- El Vikingo Shop Columbus, NM · 1
- Hatch Chile Company, Inc. Deming, NM · 1
All 7 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 1 | 5,657 | $34,470 | - | 44.1 |
| Census Tract 5 | 4,599 | $37,892 | - | 38.3 |
| Census Tract 2 | 4,371 | $35,266 | - | 29.9 |
| Census Tract 4.01 | 3,359 | $43,063 | - | 34.3 |
| Census Tract 6 | 2,784 | $22,345 | - | 35.2 |
| Census Tract 3 | 2,749 | $39,572 | - | 33.8 |
| Census Tract 4.02 | 2,092 | $56,616 | - | 38.6 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0