Census › Nebraska › Rock County
Rock County, NE
| Population | 1,319 | B01003 |
|---|---|---|
| Population, 2020 census | 1,262 | P1 |
| Median age | 49.4 | B01002 |
| Under 18 | 19.9% | B01001 |
| 65 and over | 28.9% | B01001 |
| Households | 600 | B11001 |
| Foreign born | 1.0% | B05002 |
| Median household income | $58,125 | B19013 |
|---|---|---|
| Median family income | $74,875 | B19113 |
| Per capita income | $36,113 | B19301 |
| Poverty rate | 10.8% | B17001 |
| Unemployment rate | 1.2% | B23025 |
| Civilian labor force | 684 | B23025 |
| Mean commute (minutes) | 11.7 | B08013 |
| Bachelor's degree or higher | 27.1% | B15003 |
|---|
| Housing units | 809 | B25001 |
|---|---|---|
| Owner-occupied | 69.3% | B25003 |
| Renters | 30.7% | B25003 |
| Median home value | $117,500 | B25077 |
| Median gross rent | $644 | B25064 |
| White, not Hispanic | 98.6% | B03002 |
|---|---|---|
| Black | 0.1% | B03002 |
| Hispanic or Latino | 0.8% | B03002 |
| Asian | 0.0% | B03002 |
| American Indian and Alaska Native | 0.0% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 76% of Nebraska's ($76,475); poverty 10.8% against 10.6%; 0.1% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
FURP records in Rock County, NE
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 39 | $1,096,734 revenue (latest return) | NEBRASKA GRAZING LAND COALITION ($360,741) |
| Form 5500 plan sponsors | 3 | 3 plans | RICHARD SCHMIDT FARM (1) |
| Open Payments recipients | 5 | $248 industry payments | CRYSTAL G. DAILEY ($94) |
| Patent and trademark owners | 1 | 2 patents and marks | Sandhills State Bank (2) |
| Federal award recipients | 398 | $17,302,658 federal awards | ROCK COUNTY AIRPORT AUTHORITY ($1,781,590) |
| State business registrations | 3 | BASSETT FEEDING, INC. |
Cross-reference: 39 nonprofits for 1,319 residents is 295.7 per 10,000 people; their latest-year revenue of $1,096,734 is $831 per resident, 3.1% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | LEAH PETERSON | EXECUTIVE DI | NEBRASKA GRAZING LAND COALITION | $84,400 | 2024 | 1.5x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $58,125.
Nonprofits: biggest by revenue (latest return)
- NEBRASKA GRAZING LAND COALITION Bassett, NE · $360,741
- BASSETT COUNTRY CLUB INC Bassett, NE · $210,709
- ROCK COUNTY HIGH SCHOOL FOUNDATION Bassett, NE · $130,341
- SANDHILLS RANCH EXPO INC Bassett, NE · $129,080
- ROCK COUNTY SENIOR CENTER INCORPORA TED Bassett, NE · $97,726
- ROCK COUNTY AG SOCIETY Bassett, NE · $60,682
- ROCK COUNTY HOSPITAL FOUNDATION INC Bassett, NE · $48,177
- ROCK COUNTY GROWTH INC Bassett, NE · $30,289
- NORTH CENTRAL NEBRASKA RESOURCE CNSRVTION DVLPMNT & PLANNING COUNC Bassett, NE · $16,141
- BASSETT FOUNDATION INC Bassett, NE · $8,554
Form 5500 plan sponsors: biggest by plans
- BASSETT FEEDING, INC. Bassett, NE · 1
- RICHARD SCHMIDT FARM Bassett, NE · 1
- SANDHILL EQUIPMENT, INC. Bassett, NE · 1
Open Payments recipients: biggest by industry payments
- CRYSTAL G. DAILEY Bassett, NE · $94
- JOEL WELSHONS Bassett, NE · $74
- TARA LEIGH SWANSON Bassett, NE · $37
- BREE S. ALMGREN Bassett, NE · $28
- SHELLY RENEE HERRINGTON Bassett, NE · $14
Patent and trademark owners: biggest by patents and marks
- Sandhills State Bank Bassett, NE · 2
Federal award recipients: biggest by federal awards
- ROCK COUNTY AIRPORT AUTHORITY Bassett, NE · $1,781,590
- BASSETT HOUSING AUTHORITY Bassett, NE · $1,572,804
- LACKAFF CATTLE CORPORATION Bassett, NE · $1,302,161
- SERVICE COMPANY OF AMERICA Bassett, NE · $1,025,989
- HEYDEN BROTHERS PARTNERSHP Newport, NE · $840,594
- SHOVEL DOT RANCH, L.L.C. Bassett, NE · $836,891
- TCR CATTLE LLC Bassett, NE · $710,056
- COUNTY OF ROCK Bassett, NE · $688,902
- TCR CATTLE, LLC Bassett, NE · $640,000
- FISCHER AND SONS INC Bassett, NE · $565,548
All 1 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 9746 | 1,319 | $58,125 | 10.8% | 49.4 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0