Census › North Carolina › Swain County
Swain County, NC
| Population | 14,013 | B01003 |
|---|---|---|
| Population, 2020 census | 14,117 | P1 |
| Median age | 42.6 | B01002 |
| Under 18 | 20.8% | B01001 |
| 65 and over | 19.9% | B01001 |
| Households | 6,013 | B11001 |
| Foreign born | 2.8% | B05002 |
| Median household income | $52,349 | B19013 |
|---|---|---|
| Median family income | $69,141 | B19113 |
| Per capita income | $31,803 | B19301 |
| Poverty rate | 19.1% | B17001 |
| Unemployment rate | 7.6% | B23025 |
| Civilian labor force | 6,560 | B23025 |
| Mean commute (minutes) | 20.5 | B08013 |
| Bachelor's degree or higher | 21.4% | B15003 |
|---|
| Housing units | 8,629 | B25001 |
|---|---|---|
| Owner-occupied | 72.7% | B25003 |
| Renters | 27.3% | B25003 |
| Median home value | $207,000 | B25077 |
| Median gross rent | $742 | B25064 |
| White, not Hispanic | 59.2% | B03002 |
|---|---|---|
| Black | 2.6% | B03002 |
| Hispanic or Latino | 5.5% | B03002 |
| Asian | 0.5% | B03002 |
| American Indian and Alaska Native | 27.3% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 72% of North Carolina's ($72,388); poverty 19.1% against 13.0%; 0.1% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
- Cherokee 2,059 · median household income $55,972
- Bryson City 1,902 · median household income $44,167
FURP records in Swain County, NC
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 170 | $39,915,661 revenue (latest return) | CHEROKEE PRESERVATION FOUNDATION INC ($9,791,468) |
| Nonprofit contractors | 15 | $8,669,240 paid by nonprofits | TNT Construction ($2,590,340) |
| Form D issuers | 1 | $3,000,921 amount sold | NANTAHALA OUTDOOR CENTER INC ($3,000,921) |
| Political committees | 2 | RICK BRYSON FOR CONGRESS | |
| Form 5500 plan sponsors | 25 | 36 plans | EASTERN BAND OF CHEROKEE INDIANS (4) |
| Open Payments recipients | 43 | $54,241 industry payments | DAVID A JOHNSTON ($9,364) |
| Patent and trademark owners | 27 | 49 patents and marks | Nantahala Outdoor Center, Inc. (5) |
| Federal award recipients | 762 | $1,926,094,729 federal awards | EASTERN BAND OF CHEROKEE INDIANS ($1,464,238,314) |
| State business registrations | 52 | KADIMOTO ENTERPRISE LLC |
Cross-reference: 170 nonprofits for 14,013 residents is 121.3 per 10,000 people; their latest-year revenue of $39,915,661 is $2,848 per resident, 12.7% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | RICHARD BUNIO | MEMBER | CHEROKEE INDIAN HOSPITAL FOUNDATION | $410,224 | 2024 | 7.8x |
| 2 | BOBBIE RAINES | EXECUTIVE DIRECTOR | CHEROKEE PRESERVATION FOUNDATION INC | $325,091 | 2024 | 6.2x |
| 3 | CASEY COOPER | MEMBER | CHEROKEE INDIAN HOSPITAL FOUNDATION | $324,865 | 2024 | 6.2x |
| 4 | MICHELE HOUSTON | TREASURER | CHEROKEE INDIAN HOSPITAL FOUNDATION | $186,725 | 2024 | 3.6x |
| 5 | RUSS SEAGLE | EXECUTIVE DI | SEQUOYAH FUND INC | $182,644 | 2024 | 3.5x |
| 6 | KIMLYN LAMBERT | CHAIR | VOCATIONAL OPPORTUNITIES OF CHEROKEE INC | $182,493 | 2022 | 3.5x |
| 7 | LATONNA PLUMMER | EXECUTIVE DI | VOCATIONAL OPPORTUNITIES OF CHEROKEE INC | $150,939 | 2024 | 2.9x |
| 8 | Shana Bushyhead Condill | Executive Director | MUSEUM OF THE CHEROKEE INDIAN | $144,270 | 2024 | 2.8x |
| 9 | Ricardo Bello | Executive Director | UNIDXS WESTERN NORTH CAROLINA | $135,787 | 2025 | 2.6x |
| 10 | JAMES BURNS | TREASURER (TERM. 10/2020) | CHEROKEE INDIAN HOSPITAL FOUNDATION | $134,735 | 2020 | 2.6x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $52,349.
Nonprofits: biggest by revenue (latest return)
- CHEROKEE PRESERVATION FOUNDATION INC Cherokee, NC · $9,791,468
- SEQUOYAH FUND INC Cherokee, NC · $4,920,415
- FONTANA REGIONAL LIBRARY Bryson City, NC · $4,138,066
- MOUNTAIN DISCOVERY CHARTER SCHOOL OF SWAIN COUNTY Bryson City, NC · $2,862,968
- CHEROKEE HISTORICAL ASSOCIATION INC Cherokee, NC · $2,752,959
- CHEROKEE YOUTH CENTER BOYS & GIRLS CLUB INC Cherokee, NC · $2,186,174
- MUSEUM OF THE CHEROKEE INDIAN Cherokee, NC · $1,905,980
- WNC LIGHTHOUSE INC Bryson City, NC · $1,854,687
- STATE OF FRANKLIN HEALTH COUNCIL INC Bryson City, NC · $1,039,665
- UNIDXS WESTERN NORTH CAROLINA Bryson City, NC · $1,032,933
Nonprofit contractors: biggest by paid by nonprofits
- TNT Construction Bryson City, NC · $2,590,340
- GROUND HOG UTILITIES Waxhaw, NC · $1,398,514
- SOUTHEASTERN HEALTH FACILITIES DBA MOUNTAIN VIEW MANOR Bryson City, NC · $1,310,156
- HELP AIR CONDITIONING Bryson City, NC · $844,026
- KITUWAH BUILDERS Cherokee, NC · $781,560
- INTERTEK FOOD SERVICES GMBH Bremen · $458,297
- Darnell Farms Bryson City, NC · $303,474
- KALEIDOSCOPE DREAMS Cherokee, NC · $279,141
- BK Construction Cherokee, NC · $199,768
- NANTAHALA OUTDOOR CENTER Bryson City, NC · $155,723
Form D issuers: biggest by amount sold
- NANTAHALA OUTDOOR CENTER INC Bryson City, NC · $3,000,921
Political committees
- NCDP 11TH CONGRESSIONAL DISTRICT Bryson City, NC
- RICK BRYSON FOR CONGRESS Bryson City, NC
Form 5500 plan sponsors: biggest by plans
- EASTERN BAND OF CHEROKEE INDIANS Cherokee, NC · 4
- TRIBAL CASINO GAMING ENTERPRISE Cherokee, NC · 3
- CCB CORPORATION Cherokee, NC · 2
- CHEROKEE PRESERVATION FOUNDATION Cherokee, NC · 2
- MICHAEL R. HAMRICK, D.D.S. Bryson City, NC · 2
- NANTAHALA OUTDOOR CENTER Bryson City, NC · 2
- NANTAHALA OUTDOOR CENTER Bryson City, NC · 2
- TKO ROUND 1, INC Bryson City, NC · 2
- BRYSON CITY PHARMACY INC. Bryson City, NC · 1
- CASTLE POINTE INVESTMENTS, INC. Bryson City, NC · 1
Open Payments recipients: biggest by industry payments
- DAVID A JOHNSTON Bryson City, NC · $9,364
- VERONICA DAWSON SHARP Bryson City, NC · $8,960
- MICHAEL TOEDT Cherokee, NC · $8,875
- EMILY H CRAWFORD Bryson City, NC · $5,978
- CARMEN JOHNSON Cherokee, NC · $5,819
- John William Tucker Bryson City, NC · $4,277
- BENJAMIN GANS Bryson City, NC · $3,899
- SHANNON GABRIELA ARDAIOLO Cherokee, NC · $2,260
- ARIELLE C LANKFORD Bryson City, NC · $1,366
- MARISA CABE Cherokee, NC · $510
Patent and trademark owners: biggest by patents and marks
- Bryson City Outdoors, Inc. Bryson City, NC · 5
- Nantahala Outdoor Center, Inc. Bryson City, NC · 5
- Birdtown Enterprises, Inc. Cherokee, NC · 4
- Berkshire Corporation Cherokee, NC · 3
- CAESARS RIVERBOAT CASINO, LLC Cherokee, NC · 3
- Eastern Band of Cherokee Indians Cherokee, NC · 3
- Nantahala Brewing Company, Inc. Bryson City, NC · 3
- Eichler Consulting LLC Bryson City, NC · 2
- LITSEMBA INC., Bryson City, NC · 2
- Southeast Steel Products, LLC Bryson City, NC · 2
Federal award recipients: biggest by federal awards
- EASTERN BAND OF CHEROKEE INDIANS Cherokee, NC · $1,464,238,314
- THE CHEROKEE BOYS CLUB, INC. Cherokee, NC · $342,016,702
- SWAIN COUNTY BOARD OF EDUCATION Bryson City, NC · $49,583,153
- SOUTHEASTERN HEALTH FACILITIES INC Bryson City, NC · $13,610,107
- CHEROKEE BOYS CLUB INC Birdtown, NC · $10,110,730
- SEQUOYAH FUND INC Cherokee, NC · $9,356,535
- COUNTY OF SWAIN Lauada, NC · $5,546,865
- INDIAN AFFAIRS BUREAU OF Cherokee, NC · $4,080,806
- CHEROKEE INDIAN HOSPITAL AUTHORITY Cherokee, NC · $3,963,988
- CHEROKEE ENTERPRISES, INC. Cherokee, NC · $3,556,616
All 5 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 9401 | 4,505 | $63,253 | 19.0% | 35.2 |
| Census Tract 9603.01 | 3,442 | $57,167 | 14.0% | 47.7 |
| Census Tract 9602 | 3,224 | $42,946 | 22.7% | 37.9 |
| Census Tract 9603.02 | 2,786 | $49,896 | 21.7% | 48.7 |
| Census Tract 9802 | 56 | $-666,666,666 | 0.0% | -666666666.0 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0