Census › Mississippi › DeSoto County
DeSoto County, MS
| Population | 191,301 | B01003 |
|---|---|---|
| Population, 2020 census | 185,314 | P1 |
| Median age | 37.3 | B01002 |
| Under 18 | 25.0% | B01001 |
| 65 and over | 13.5% | B01001 |
| Households | 70,986 | B11001 |
| Foreign born | 4.0% | B05002 |
| Median household income | $85,297 | B19013 |
|---|---|---|
| Median family income | $99,516 | B19113 |
| Per capita income | $38,113 | B19301 |
| Poverty rate | 9.7% | B17001 |
| Unemployment rate | 3.2% | B23025 |
| Civilian labor force | 100,011 | B23025 |
| Mean commute (minutes) | 26.2 | B08013 |
| Bachelor's degree or higher | 29.0% | B15003 |
|---|
| Housing units | 75,437 | B25001 |
|---|---|---|
| Owner-occupied | 77.9% | B25003 |
| Renters | 22.1% | B25003 |
| Median home value | $269,600 | B25077 |
| Median gross rent | $1,451 | B25064 |
| White, not Hispanic | 56.4% | B03002 |
|---|---|---|
| Black | 32.6% | B03002 |
| Hispanic or Latino | 5.8% | B03002 |
| Asian | 1.3% | B03002 |
| American Indian and Alaska Native | 0.1% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 151% of Mississippi's ($56,447); poverty 9.7% against 18.9%; 6.5% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
- Southaven 56,226 · median household income $78,483
- Olive Branch 47,019 · median household income $100,606
- Horn Lake 26,647 · median household income $53,311
- Hernando 17,949 · median household income $76,950
- Bridgetown 3,195 · median household income $139,224
- Lynchburg 2,161 · median household income $88,750
- Walls 1,426 · median household income $58,920
- Eudora 620 · median household income $89,391
- Lakeview 596 · median household income $-666,666,666
FURP records in DeSoto County, MS
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 1,220 | $652,857,021 revenue (latest return) | BAPTIST MEMORIAL HOSPITAL-DESOTO INC ($392,462,682) |
| Nonprofit contractors | 59 | $130,555,394 paid by nonprofits | MCKESSON SPECIALTY DISTRIBUTION LLC ($37,326,456) |
| Colleges and schools | 2 | 2,434 enrollment | Delta Technical College-Mississippi (2,320) |
| Form D issuers | 18 | $75,347,568 amount sold | Endura Capital Partners, L.P. ($51,849,930) |
| Political committees | 16 | DAN EUBANKS FOR MISSISSIPPI | |
| Form 5500 plan sponsors | 336 | 379 plans | J.T. SHANNON LUMBER CO INC (4) |
| Open Payments recipients | 651 | $12,051,495 industry payments | OLIVE BRANCH FAMILY MEDICAL CENTER ($4,329,096) |
| Food recall firms | 2 | 2 recalls | Newly Weds Foods Inc (1) |
| Patent and trademark owners | 284 | 820 patents and marks | Whitmor, Inc. (92) |
| Federal award recipients | 13,006 | $723,249,295 federal awards | METRO LOGICS INC ($439,163,478) |
| State business registrations | 441 | PRIVATE RETREAT, LLC |
Cross-reference: 1,220 nonprofits for 191,301 residents is 63.8 per 10,000 people; their latest-year revenue of $652,857,021 is $3,413 per resident, 10.8% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | WILLIAM K DODDRIDGE | GENERAL MANA | NORTHCENTRAL ELECTRIC COOPERATIVE | $706,937 | 2024 | 8.3x |
| 2 | ROBIN G HURDLE | PRESIDENT | MADDOX FOUNDATION | $501,719 | 2024 | 5.9x |
| 3 | HARVEY MASON MD | CMO | BAPTIST MEMORIAL HOSPITAL-DESOTO INC | $484,704 | 2024 | 5.7x |
| 4 | Joseph jones | Prior Executive Director | AMERICAN CONTRACT BRIDGE LEAGUE INC | $423,452 | 2023 | 5.0x |
| 5 | BRIAN K HOGAN | CEO | BAPTIST MEMORIAL HOSPITAL-DESOTO INC | $413,996 | 2024 | 4.9x |
| 6 | KEVIN DODDRIDGE | GENERAL MANA | NORTHCENTRAL ELECTRIC COOPERATIVE | $413,077 | 2020 | 4.8x |
| 7 | MARK NICHOLS | DIRECTOR OF | NORTHCENTRAL ELECTRIC COOPERATIVE | $366,568 | 2024 | 4.3x |
| 8 | JAMES B FLANAGAN | EXECUTIVE DI | DESOTO COUNTY ECONOMIC DEVELOPMENT COUNCIL | $361,013 | 2024 | 4.2x |
| 9 | KEVIN L BRONSON | CHIEF PHYSICIST | BAPTIST MEMORIAL HOSPITAL-DESOTO INC | $316,586 | 2024 | 3.7x |
| 10 | JOANN P WOOD | FORMER CMO | BAPTIST MEMORIAL HOSPITAL-DESOTO INC | $303,212 | 2020 | 3.6x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $85,297.
Nonprofits: biggest by revenue (latest return)
- BAPTIST MEMORIAL HOSPITAL-DESOTO INC Southaven, MS · $392,462,682
- NORTHCENTRAL ELECTRIC COOPERATIVE Olive Branch, MS · $151,735,196
- AMERICAN CONTRACT BRIDGE LEAGUE INC Horn Lake, MS · $18,195,273
- COMMUNITY FOUNDATION OF NORTHWEST MISSISSIPPI INC Hernando, MS · $7,854,955
- MADDOX FOUNDATION Hernando, MS · $7,340,223
- PALMER HOME FOR CHILDREN Lk Cormorant, MS · $6,155,746
- DELTA REGIONAL FOUNDATION Olive Branch, MS · $5,797,058
- NETWORK OF INTL CHRISTIAN SCHOOLS OASIS INTL SCHOOLS INC Southaven, MS · $5,716,108
- NESBIT WATER ASSOCIATION INC Nesbit, MS · $4,843,777
- DESOTO CHRISTIAN ACADEMIC INC Olive Branch, MS · $4,078,703
Nonprofit contractors: biggest by paid by nonprofits
- MCKESSON SPECIALTY DISTRIBUTION LLC Irving, TX · $37,326,456
- MIDSOUTH ANESTHESIA CONSULTANTS Southaven, MS · $30,737,085
- DESOTO COUNTY ELECTRIC INC Horn Lake, MS · $7,238,612
- MIDSOUTH ANESTHESIA CONSULTANT Southaven, MS · $7,175,805
- BRANCH SUPPLY LLC Olive Branch, MS · $5,643,857
- C&M BUILDERS Southaven, MS · $5,212,090
- MIDSOUTH ANESTHESIA CONSULTANTS PLLC Southaven, MS · $5,052,637
- MEMPHIS LUNG PHYSICIANS FOUNDATION Southaven, MS · $4,795,959
- COVETRUS NORTH AMERICA Southaven, MS · $3,422,006
- ADVANCE ELECTRIC CO INC Olive Branch, MS · $2,739,053
Colleges and schools: biggest by enrollment
- Delta Technical College-Mississippi Horn Lake, MS · 2,320
- Concorde Career College-Southaven Southaven, MS · 114
Form D issuers: biggest by amount sold
- Endura Capital Partners, L.P. Olive Branch, MS · $51,849,930
- 47 Spirits Holdings, LLC Southhaven, MS · $17,062,000
- Mid-South Car Wash Investors Fund II, LLC Olive Branch, MS · $2,600,000
- 6550 Interstate, LLC Hernando, MS · $1,800,000
- Bolt Robinsonville Storage LLC Robinsonville, MS · $900,000
- CropFiQ, Inc. Hernando, MS · $575,000
- Baptist-Desoto Surgery Center, L.P. Southaven, MS · $177,638
- Providence Fund, LP/MS Hernando, MS · $138,000
- Heart Attack & Stroke Prevention Center of New Albany, LLC Southaven, MS · $120,000
- Roundabout Markets, Inc. Southaven, MS · $75,000
Political committees
- BAPTIST MAKING HEALTHIER COMMUNITIES Olive Branch, MS
- BARTON SCHOOL BOARD Hernando, MS
- CITIZENS FOR A RESPONSIBLE AMERICA Olive Branch, MS
- COMMITEE 4 MARY D WRIGHT Olive Branch, MS
- COMMITTEE 4 MARY TAYLOR SHELBY Olive Branch, MS
- COMMITTEE TO ELECT LES GREEN FOR CONGRESS; THE Hernando, MS
- DAN EUBANKS FOR MISSISSIPPI Walls, MS
- DESOTO COUNTY DEMOCRATIC EXECUTIVE COMMITTEE Southaven, MS
- FRIENDS OF DIANNE DODSON BLACK Olive Branch, MS
- FRIENDS OF GAIL GIARAMITA Lake Cormorant, MS
Form 5500 plan sponsors: biggest by plans
- J.T. SHANNON LUMBER CO INC Horn Lake, MS · 4
- AMERICAN CONTRACT BRIDGE LEAGUE INC. Horn Lake, MS · 3
- AMERICAN SERVICES, LLC Southaven, MS · 3
- LANDAU UNIFORMS INC Olive Branch, MS · 3
- MICHAEL HATCHER & ASSOCIATES, INC. Olive Branch, MS · 3
- ADVANCED PHYSICAL THERAPY LLC Olive Branch, MS · 2
- BOB LEIGH & ASSOCIATES REALTORS, LLC Southaven, MS · 2
- BOSS WINGS ENTERPRISES LLC Olive Branch, MS · 2
- COMPETITION CAMS, INC. Olive Branch, MS · 2
- EDELBROCK COMP PARENT INC. Olive Branch, MS · 2
Open Payments recipients: biggest by industry payments
- OLIVE BRANCH FAMILY MEDICAL CENTER Olive Branch, MS · $4,329,096
- DHARMESH S. PATEL Southaven, MS · $1,551,100
- DEEP BLUE RETINA CLINICAL RESEARCH PLLC Southaven, MS · $1,239,252
- SHIMON M HARARY Southaven, MS · $734,576
- STANLEY C THOMPSON Southaven, MS · $466,386
- STERN CARDIOVASCULAR FOUNDATION Southaven, MS · $386,041
- DANIEL FORE Southaven, MS · $254,019
- Deep Blue Retina PLLC Southaven, MS · $223,134
- Olive Branch Fmly Medcl Ctr Olive Branch, MS · $209,282
- HAMZA A LODHI Southaven, MS · $164,282
Food recall firms: biggest by recalls
- Newly Weds Foods Inc Horn Lake, MS · 1
- Tam's Homemade Biscuits Inc Southaven, MS · 1
Patent and trademark owners: biggest by patents and marks
- Whitmor, Inc. Southaven, MS · 92
- J. Strickland & Co. Olive Branch, MS · 54
- Icon Outdoors, LLC Olive Branch, MS · 52
- Natureplex, LLC Olive Branch, MS · 41
- Landau Uniforms, Incorporated Olive Branch, MS · 38
- TNG Enterprises, LLC Olive Branch, MS · 19
- WHITMOR MANUFACTURING CO., INC. Southaven, MS · 14
- Englander Sleep Products, L.L.C. Olive Branch, MS · 13
- NM Franchise Operations, LLC Southaven, MS · 13
- Prime Automotive Warehouse, Inc. Olive Branch, MS · 13
Federal award recipients: biggest by federal awards
- METRO LOGICS INC Olive Branch, MS · $439,163,478
- DESOTO COUNTY, MISSISSIPPI Hernando, MS · $41,535,126
- CITY OF OLIVE BRANCH Olive Branch, MS · $23,737,383
- SOUTH PARK GARDEN APARTMENTS Southaven, MS · $15,588,409
- MID-SOUTH INSTITUTE OF SELF-DEFENSE SHOOTING, INC. Lake Cormorant, MS · $15,128,385
- CITY OF SOUTHAVEN Southaven, MS · $13,408,367
- FULWOOD CONSTRUCTION COMPANY, LLC Hernando, MS · $12,320,510
- OAK HILL REGIONAL COMMUNITY DEVELOPMENT CORP Hernando, MS · $10,690,897
- ACCRABOND CORP Olive Branch, MS · $8,508,153
- J.T. SHANNON LUMBER COMPANY, INC. Horn Lake, MS · $6,360,000
All 41 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 708.30 | 8,559 | $106,327 | 6.3% | 35.0 |
| Census Tract 705.23 | 7,626 | $65,588 | 15.4% | 38.5 |
| Census Tract 706.35 | 7,419 | $123,541 | 1.7% | 36.1 |
| Census Tract 709 | 7,203 | $116,938 | 4.3% | 35.2 |
| Census Tract 707.21 | 7,018 | $117,382 | 5.3% | 37.5 |
| Census Tract 702.10 | 6,907 | $93,068 | 7.8% | 39.2 |
| Census Tract 707.22 | 6,735 | $154,518 | 3.7% | 39.0 |
| Census Tract 710.02 | 6,099 | $124,607 | 5.3% | 35.2 |
| Census Tract 710.01 | 6,059 | $84,114 | 8.3% | 42.5 |
| Census Tract 708.11 | 6,011 | $90,208 | 4.7% | 37.5 |
| Census Tract 708.12 | 5,802 | $82,745 | 5.9% | 33.5 |
| Census Tract 706.31 | 5,701 | $148,081 | 2.2% | 43.6 |
| Census Tract 711.21 | 5,221 | $80,231 | 4.0% | 34.1 |
| Census Tract 708.22 | 5,099 | $85,741 | 2.9% | 34.6 |
| Census Tract 706.33 | 4,995 | $129,904 | 1.4% | 41.2 |
| Census Tract 703.23 | 4,895 | $37,265 | 36.6% | 30.4 |
| Census Tract 707.23 | 4,734 | $107,779 | 4.4% | 39.2 |
| Census Tract 705.22 | 4,687 | $78,322 | 8.3% | 34.0 |
| Census Tract 704.12 | 4,682 | $45,039 | 32.0% | 27.6 |
| Census Tract 708.21 | 4,645 | $97,426 | 6.3% | 43.3 |
| Census Tract 703.24 | 4,618 | $47,546 | 11.2% | 34.0 |
| Census Tract 706.32 | 4,617 | $106,964 | 0.2% | 44.9 |
| Census Tract 702.22 | 4,406 | $73,479 | 8.2% | 32.3 |
| Census Tract 701.02 | 4,398 | $83,676 | 10.4% | 42.1 |
| Census Tract 703.22 | 4,266 | $59,781 | 18.0% | 34.4 |
| Census Tract 711.23 | 4,146 | $116,250 | 1.9% | 43.3 |
| Census Tract 711.24 | 3,826 | $51,142 | 12.6% | 39.2 |
| Census Tract 702.21 | 3,779 | $60,441 | 25.0% | 40.2 |
| Census Tract 712 | 3,553 | $79,137 | 5.6% | 41.7 |
| Census Tract 704.21 | 3,536 | $60,227 | 21.1% | 34.1 |
| Census Tract 703.10 | 3,515 | $52,742 | 24.6% | 35.4 |
| Census Tract 705.21 | 3,462 | $63,430 | 13.7% | 38.2 |
| Census Tract 703.25 | 3,228 | $61,985 | 25.5% | 28.9 |
| Census Tract 705.24 | 3,204 | $82,409 | 3.1% | 51.2 |
| Census Tract 701.01 | 3,153 | $48,214 | 19.7% | 37.9 |
| Census Tract 707.24 | 2,888 | $91,750 | 8.6% | 42.9 |
| Census Tract 704.22 | 2,752 | $52,292 | 14.6% | 32.4 |
| Census Tract 711.22 | 2,393 | $84,157 | 3.5% | 36.4 |
| Census Tract 706.10 | 2,124 | $37,422 | 26.2% | 46.1 |
| Census Tract 704.11 | 2,039 | $62,857 | 16.0% | 29.0 |
| Census Tract 706.34 | 1,301 | $131,007 | 6.4% | 46.2 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0