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Census › Minnesota › Rock County

Rock County, MN

People
Population9,621B01003
Population, 2020 census9,704P1
Median age41.2B01002
Under 1824.4%B01001
65 and over20.4%B01001
Households4,035B11001
Foreign born1.8%B05002
Money
Median household income$71,295B19013
Median family income$100,605B19113
Per capita income$38,826B19301
Poverty rate10.6%B17001
Unemployment rate2.6%B23025
Civilian labor force5,213B23025
Mean commute (minutes)19.6B08013
Education
Bachelor's degree or higher26.3%B15003
Housing
Housing units4,256B25001
Owner-occupied76.6%B25003
Renters23.4%B25003
Median home value$224,300B25077
Median gross rent$698B25064
Race and ethnicity
White, not Hispanic91.4%B03002
Black0.1%B03002
Hispanic or Latino4.0%B03002
Asian0.4%B03002
American Indian and Alaska Native0.5%B03002

Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.

Against the state: median household income here is 80% of Minnesota's ($89,062); poverty 10.6% against 9.3%; 0.2% of the state's people live here.

Census tracts

Census Tract 5701: 2,279Census Tract 5702: 4,250Census Tract 5703: 3,092LuverneJasperHillsBeaver CreekHardwickMagnoliaSteenKennethZIP 56156: 108 nonprofits, $17,053,895ZIP 56144: 16 nonprofits, $79,009ZIP 56138: 12 nonprofits, $5,211,985ZIP 56116: 8 nonprofits, $120,348ZIP 56134: 6 nonprofits, $6,958ZIP 56158: 5 nonprofitsZIP 56147: 4 nonprofits, $1,351ZIP 56173: 2 nonprofitsPopulation (ACS 2020-2024)up to 2,2792,279 to 3,092over 3,092nonprofits (circle size: how many)

Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.

Places in the county

FURP records in Rock County, MN

RecordsHow manyTotalBiggest
Nonprofits161$22,473,546 revenue (latest return)SOUTHWESTERN MENTAL HEALTH CENTER INC ($7,189,171)
Nonprofit contractors5$1,604,191 paid by nonprofitsOLSEN TRENCHING & ELECTRIC INC ($771,712)
Form D issuers1LUV Holdings LLC
Political committees2NOLAN FOR CONGRESS VOLUNTEER COMMITTEE
Form 5500 plan sponsors2933 plansVAN DYKE BROTHERS, INC. (2)
Open Payments recipients14$22,603 industry paymentsJONATHAN S. BLEEKER ($11,484)
Patent and trademark owners922 patents and marksLuverne Brew Partners, LLC (7)
Federal award recipients1,369$112,025,658 federal awardsMINNESOTA VETERANS HOME ($55,227,433)
State business registrations32MAINSTREET FINANCIAL SERVICES

Cross-reference: 161 nonprofits for 9,621 residents is 167.3 per 10,000 people; their latest-year revenue of $22,473,546 is $2,336 per resident, 7.8% of all household income here (households at the median income).

Highest-paid people on nonprofit returns here

#NameTitleOrganizationPayYearTimes the median household income
1MARK GUTIERREZExecutive Dir.MINNESOTA SOIL HEALTH COALITION$131,73320241.8x
2KATHRYN KENDALLADMINISTRATORTUFF MEMORIAL HOME$77,75720241.1x
3MICHAEL BLANKDIRECTORATLAS OF ROCK COUNTY$53,16620230.7x

Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $71,295.

Nonprofits: biggest by revenue (latest return)

Nonprofit contractors: biggest by paid by nonprofits

Form D issuers: biggest by amount sold

Political committees

Form 5500 plan sponsors: biggest by plans

Open Payments recipients: biggest by industry payments

Patent and trademark owners: biggest by patents and marks

Federal award recipients: biggest by federal awards

All 3 tracts

Every tract with its figures is in the CSV and GeoJSON downloads.

TractPopulationMedian household incomePoverty rateMedian age
Census Tract 57024,250$81,9858.7%42.9
Census Tract 57033,092$57,98114.1%38.1
Census Tract 57012,279$85,1009.5%41.7

Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0