Census › Minnesota › Crow Wing County
Crow Wing County, MN
| Population | 67,686 | B01003 |
|---|---|---|
| Population, 2020 census | 66,123 | P1 |
| Median age | 45.7 | B01002 |
| Under 18 | 20.5% | B01001 |
| 65 and over | 24.5% | B01001 |
| Households | 29,402 | B11001 |
| Foreign born | 1.3% | B05002 |
| Median household income | $72,589 | B19013 |
|---|---|---|
| Median family income | $93,775 | B19113 |
| Per capita income | $41,886 | B19301 |
| Poverty rate | 9.9% | B17001 |
| Unemployment rate | 5.5% | B23025 |
| Civilian labor force | 33,104 | B23025 |
| Mean commute (minutes) | 23.1 | B08013 |
| Bachelor's degree or higher | 29.3% | B15003 |
|---|
| Housing units | 42,683 | B25001 |
|---|---|---|
| Owner-occupied | 77.0% | B25003 |
| Renters | 23.0% | B25003 |
| Median home value | $306,800 | B25077 |
| Median gross rent | $971 | B25064 |
| White, not Hispanic | 93.2% | B03002 |
|---|---|---|
| Black | 0.5% | B03002 |
| Hispanic or Latino | 1.6% | B03002 |
| Asian | 0.4% | B03002 |
| American Indian and Alaska Native | 0.7% | B03002 |
Figures from the 2020-2024 American Community Survey five-year estimates (table codes link to the same table for this area at data.census.gov) and the 2020 census (P1), via IPUMS NHGIS. Estimates for small areas carry wide margins of error; a tract's figures describe its residents, not any one organization.
Against the state: median household income here is 82% of Minnesota's ($89,062); poverty 9.9% against 9.3%; 1.2% of the state's people live here.
Census tracts
Click an area for its page. Circles are FURP records at their ZIP code's center point, sized by how many. Download this map's areas with their census figures: CSV (center points) · GeoJSON (outlines), ready for Datawrapper, Mapshaper or Google My Maps. Outlines: Census TIGER/Line 2026, simplified.
Places in the county
- Brainerd 14,468 · median household income $56,111
- Baxter 8,966 · median household income $70,688
- Breezy Point 2,687 · median household income $85,938
- Crosslake 2,521 · median household income $79,635
- Crosby 2,218 · median household income $41,554
- Pequot Lakes 2,079 · median household income $63,699
- Nisswa 1,954 · median household income $100,000
- Deerwood 710 · median household income $62,981
- Emily 693 · median household income $68,250
- Ironton 621 · median household income $62,813
- Jenkins 508 · median household income $74,250
- Fifty Lakes 478 · median household income $84,615
- Cuyuna 250 · median household income $81,875
- Garrison 156 · median household income $51,250
- Riverton 145 · median household income $55,313
- Trommald 123 · median household income $53,625
- Merrifield 121 · median household income $39,572
- Fort Ripley 68 · median household income $53,542
- Manhattan Beach 25 · median household income $68,750
FURP records in Crow Wing County, MN
| Records | How many | Total | Biggest |
|---|---|---|---|
| Nonprofits | 703 | $821,666,130 revenue (latest return) | ST JOSEPH S MEDICAL CENTER ($320,979,644) |
| Nonprofit contractors | 76 | $561,852,338 paid by nonprofits | SHERIDAN ($129,183,047) |
| Colleges and schools | 1 | 4,532 enrollment | Central Lakes College-Brainerd (4,532) |
| Form D issuers | 6 | $17,705,979 amount sold | Hunting Land Rentals By Owner, Inc. ($5,502,702) |
| Political committees | 13 | NYSTROM VICTORY FUND | |
| Form 5500 plan sponsors | 277 | 345 plans | BARRETT AG SERVICE, INC. (7) |
| Open Payments recipients | 261 | $896,582 industry payments | CUYUNA REGIONAL MEDICAL CENTER ($192,878) |
| Patent and trademark owners | 197 | 633 patents and marks | Landis+Gyr Technologies, LLC (60) |
| Federal award recipients | 3,682 | $563,541,521 federal awards | MINNESOTA STATE COLLEGES & UNIVERSITIES ($148,794,576) |
| State business registrations | 328 | LEISURE HOTELS, LLC. |
Cross-reference: 703 nonprofits for 67,686 residents is 103.9 per 10,000 people; their latest-year revenue of $821,666,130 is $12,139 per resident, 38.5% of all household income here (households at the median income).
Highest-paid people on nonprofit returns here
| # | Name | Title | Organization | Pay | Year | Times the median household income |
|---|---|---|---|---|---|---|
| 1 | NEIL KROLL MD | PHYSICIAN | BRAINERD MEDICAL CENTER INC | $1,436,525 | 2024 | 19.8x |
| 2 | JONATHAN VALESANO MD | PHYSICIAN | BRAINERD MEDICAL CENTER INC | $1,352,300 | 2023 | 18.6x |
| 3 | ABY PHILIP MD | PHYSICIAN & SECTION CHAIR | BRAINERD MEDICAL CENTER INC | $1,281,332 | 2024 | 17.7x |
| 4 | JOHNATHAN VALESANO MD | PHYSICIAN | BRAINERD MEDICAL CENTER INC | $1,228,565 | 2024 | 16.9x |
| 5 | ROBERT POSCH MD | PHYSICIAN | BRAINERD MEDICAL CENTER INC | $1,223,899 | 2024 | 16.9x |
| 6 | TRACI MORRIS | TREASURER/REL ORG CHIEF FINCL OFF | BRAINERD MEDICAL CENTER INC | $1,199,416 | 2024 | 16.5x |
| 7 | CHRISTOPHER METZ MD | PHYSICIAN & SECTION CHAIR | BRAINERD MEDICAL CENTER INC | $1,182,241 | 2023 | 16.3x |
| 8 | Kendahl Sweet | Executive Director | PINEHAVEN YOUTH AND FAMILY SERVICES INC | $1,111,435 | 2023 | 15.3x |
| 9 | AMY LELWICA MD | PHYSICIAN & SECTION CHAIR | BRAINERD MEDICAL CENTER INC | $1,082,121 | 2024 | 14.9x |
| 10 | MICHAEL RICH MD | PHYSICIAN - SECTION CHAIR | BRAINERD MEDICAL CENTER INC | $910,008 | 2020 | 12.5x |
Each person's latest year on a 990 at a nonprofit placed here (reported pay including related organizations and other compensation); people paid under $50,000 are left out. The median household income here is $72,589.
Nonprofits: biggest by revenue (latest return)
- ST JOSEPH S MEDICAL CENTER Brainerd, MN · $320,979,644
- CUYUNA REGIONAL MEDICAL CENTER Crosby, MN · $213,927,615
- CROW WING COOPERATIVE POWER & LIGHT COMPANY Brainerd, MN · $89,311,030
- CONSOLIDATED TELEPHONE COMPANY Brainerd, MN · $44,717,745
- BRAINERD MEDICAL CENTER INC Brainerd, MN · $37,334,076
- CHRISTIAN LABOR ASSOCIATION HEALTH & WELFARE FUND Brainerd, MN · $9,731,594
- CROSBY SENIOR SERVICES CARE CENTER Crosby, MN · $8,553,841
- CROSSLAKE COMMUNITY SCHOOL INC Crosslake, MN · $7,846,860
- CROW WING POWER CREDIT UNION Brainerd, MN · $5,983,312
- BRAINERD B N CREDIT UNION Brainerd, MN · $5,938,765
Nonprofit contractors: biggest by paid by nonprofits
- SHERIDAN Brainerd, MN · $129,183,047
- PREMIER SURGICAL ASSOCIATES PA Crosby, MN · $116,908,900
- CENTRAL LAKES PHYSICIANS PA Crosby, MN · $53,598,574
- CUYUNA REGIONAL MEDICAL CENTER Crosby, MN · $39,897,015
- SOUTHEASTERN DATA COOP INC Baxter, MN · $39,522,531
- ELITE UNDERGROUND INC Brainerd, MN · $37,193,013
- NOR-SON INC Baxter, MN · $21,300,369
- Knowledgeworks Global Ltd Brainerd, MN · $18,551,762
- Nor-Son Construction Baxter, MN · $15,630,687
- MINNESOTA INTERVENTIONAL SPINE CONSULTAN Deerwood, MN · $15,286,683
Colleges and schools: biggest by enrollment
- Central Lakes College-Brainerd Brainerd, MN · 4,532
Form D issuers: biggest by amount sold
- Hunting Land Rentals By Owner, Inc. Brainerd, MN · $5,502,702
- EmStop Inc. Brainerd, MN · $3,500,124
- LQ MN 1 LLC Baxter, MN · $3,004,278
- Great River Holding Co Baxter, MN · $2,778,875
- North Shore Resort Fund LLC Brainerd, MN · $2,365,000
- Great River Holding Co Baxter, MN · $555,000
Political committees
- BUFORD JOHNSON FOR U S SENATE Brainerd, MN
- FOREST HYATT FOR SENATE Baxter, MN
- FRIENDS OF STEWART MILLS Brainerd, MN
- FRIENDS OF STEWART MILLS, INC. Brainerd, MN
- GO JOHNSON US SENATE Brainerd, MN
- NOLAN FOR CONGRESS VOLUNTEER COMMITTEE Nisswa, MN
- NORTHSTARBLUEPAC Baxter, MN
- NYSTROM VICTORY FUND Brainerd, MN
- QUINN NYSTROM FOR CONGRESS Brainerd, MN
- RADINOVICH FOR CONGRESS Crosby, MN
Form 5500 plan sponsors: biggest by plans
- BARRETT AG SERVICE, INC. Brainerd, MN · 7
- CLOW STAMPING COMPANY Merrifield, MN · 7
- COTE FAMILY COMPANIES, INC. Nisswa, MN · 5
- MID MINNESOTA FEDERAL CREDIT UNION Baxter, MN · 5
- CENTRAL LAKES MEDICAL CLINIC, PA Crosby, MN · 4
- CROW WING COOPERATIVE POWER & LIGHT COMPANY Brainerd, MN · 4
- GROWTHZONE LLC Nisswa, MN · 4
- ARTESIAN HOMES, INC. Baxter, MN · 3
- CUYUNA REGIONAL MEDICAL CENTER Crosby, MN · 3
- HY-TEC CONSTRUCTION OF BRAINERD, INC. Brainerd, MN · 3
Open Payments recipients: biggest by industry payments
- CUYUNA REGIONAL MEDICAL CENTER Crosby, MN · $192,878
- ERIK P SEVERSON Crosby, MN · $95,929
- JAMES JOSEPH STOKMAN Crosby, MN · $90,039
- ANDREW LOVEITT Crosby, MN · $86,880
- HOWARD M MCCOLLISTER Crosby, MN · $49,574
- RACHEL CADY Crosby, MN · $29,489
- Essentia Health Saint Josephs Medical Center Brainerd, MN · $26,656
- PAUL A SEVERSON Crosby, MN · $23,042
- KYLE R MOORE Crosby, MN · $16,869
- JEFFREY F KLASSEN Crosby, MN · $15,518
Patent and trademark owners: biggest by patents and marks
- Landis+Gyr Technologies, LLC Pequot Lakes, MN · 60
- Mills Motor, Inc. Baxter, MN · 38
- Lindy-Little Joe, Inc. Brainerd, MN · 22
- Lindar Corporation Baxter, MN · 20
- ATEK PRODUCTS, LLC Brainerd, MN · 17
- Lindner Media Productions, Inc. Baxter, MN · 15
- Mini Kix, Inc. Brainerd, MN · 14
- Cote Family Companies, Inc. Nisswa, MN · 12
- Ultra Paws LLC Baxter, MN · 12
- Fleet Wholesale Supply Co. LLC Brainerd, MN · 11
Federal award recipients: biggest by federal awards
- MINNESOTA STATE COLLEGES & UNIVERSITIES Brainerd, MN · $148,794,576
- CITY OF BRAINERD Brainerd, MN · $100,375,004
- IDS INTERNATIONAL, LLC Baxter, MN · $67,637,715
- LCL ELECTRONICS INC Baxter, MN · $56,065,670
- CONSOLIDATED TELEPHONE CO Brainerd, MN · $53,593,794
- RICE LAKE CONTRACTING CORP Deerwood, MN · $17,492,411
- BRAINERD HELICOPTER SERVICES INC. Brainerd, MN · $14,241,731
- CROW WING COUNTY Brainerd, MN · $13,743,903
- MISSISSIPPI TERRACE APARTMENTS Brainerd, MN · $5,703,554
- HOUSING & REDEVELOPMENT AUTHORITY Crosby, MN · $5,690,248
All 21 tracts
Every tract with its figures is in the CSV and GeoJSON downloads.
| Tract | Population | Median household income | Poverty rate | Median age |
|---|---|---|---|---|
| Census Tract 9514 | 5,468 | $90,787 | 6.3% | 41.6 |
| Census Tract 9513.01 | 5,395 | $70,283 | 17.0% | 36.8 |
| Census Tract 9511 | 4,614 | $51,771 | 21.5% | 35.7 |
| Census Tract 9510 | 4,300 | $75,806 | 15.3% | 38.3 |
| Census Tract 9513.03 | 4,141 | $75,536 | 6.8% | 43.6 |
| Census Tract 9504.01 | 4,109 | $78,203 | 6.8% | 39.6 |
| Census Tract 9517 | 3,251 | $93,936 | 4.7% | 56.8 |
| Census Tract 9512 | 3,189 | $49,900 | 10.0% | 38.3 |
| Census Tract 9507.02 | 3,141 | $63,770 | 10.5% | 44.0 |
| Census Tract 9508.02 | 2,979 | $85,917 | 10.4% | 42.9 |
| Census Tract 9509.01 | 2,968 | $109,625 | 8.2% | 40.4 |
| Census Tract 9507.01 | 2,852 | $51,776 | 14.5% | 50.5 |
| Census Tract 9513.04 | 2,816 | $79,688 | 7.8% | 44.0 |
| Census Tract 9505.02 | 2,749 | $75,492 | 7.2% | 53.8 |
| Census Tract 9509.02 | 2,717 | $94,967 | 4.4% | 50.0 |
| Census Tract 9505.01 | 2,625 | $95,750 | 4.4% | 54.9 |
| Census Tract 9516 | 2,473 | $76,250 | 6.7% | 51.5 |
| Census Tract 9508.01 | 2,176 | $86,250 | 3.9% | 57.3 |
| Census Tract 9501 | 2,062 | $78,438 | 11.7% | 58.6 |
| Census Tract 9502.04 | 2,034 | $77,120 | 10.7% | 61.4 |
| Census Tract 9504.02 | 1,627 | $81,413 | 6.3% | 56.0 |
Census figures are from IPUMS NHGIS: the American Community Survey 2020-2024 five-year estimates (ACS table codes shown with each figure) and the 2020 decennial census (Demographic and Housing Characteristics), by state, county, place and census tract. FURP records are placed by ZIP code (the Census Bureau's 2020 ZCTA-to-county and ZCTA-to-tract relationship files: the county or tract holding most of the ZIP's land) and by city name (Census place names, normalized), so a record's tract is its ZIP's main tract, not its street's. Cite: Jonathan Schroeder, David Van Riper, Steven Manson, Grace Cooper, Zachary Krause, Tracy Kugler, Tsu Zhu, and Steven Ruggles. IPUMS National Historical Geographic Information System: Version 21.0 [dataset]. Minneapolis, MN: IPUMS. 2026. http://doi.org/10.18128/D050.V21.0