COALITION FOR BETTER ADS

2024 · Form 990 · revenue $924K · expenses $800K · assets $278K

EIN

81-4575786

Address

600 MASSACHUSETTS AVENUE, WASHINGTON, DC 20001-5358

Website

WWW.BETTERADS.ORG

NTEE code

W90

Exempt type

501(c)(6): business league or chamber of commerce (corporation)

Ruling date

August 2017 (when the IRS recognized its exemption)

IRS status

Exempt (unconditional) (IRS Business Master File) IRS data ↗

Tax-deductible donations

No

Cross-check

ProPublica Nonprofit Explorer

Mission

TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

None of the 6 people listed on these returns reported compensation from the organization. They are listed below.

Officers and directors, no compensation reported

6 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

People by year

Highest-paid independent contractors

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

Connected to

Organizations that list some of the same people on their returns (officers, directors, key employees on this organization’s latest return), and related organizations it lists on Schedule R.

• COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY New Providence, NJ · 3 people in common (Alison Pepper, Chris Oswald, Lartease Tiffith)

Funders of this organization

Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).

Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.