FURP.ORG / PUBLIC DATA EXPLORER

COALITION FOR BETTER ADS: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
COALITION FOR BETTER ADS (EIN 81-4575786)
Tax period
2024-01-01 to 2024-12-31
Filed
2025-10-16
IRS object ID
202502899349301435
Schema version
2024v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-10-16T14:16:21-05:00ReturnTs
Tax Period End2024-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN541149263PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1YOUNT HYDE & BARBOUR PCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 2560AddressLine1Txt
CityWINCHESTERCityNm
State AbbreviationVAStateAbbreviationCd
ZIP226041760ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2024-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN814575786EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1COALITION FOR BETTER ADSBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlCOALBusinessNameControlTxt
Phone2023444112PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1600 MASSACHUSETTS AVENUEAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonALISON PEPPERPersonNm
Person TitleTREASURERPersonTitleTxt
Phone2023444112PhoneNum
Signature2025-10-16SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonOLIVIA A HUTTON CPAPreparerPersonNm
PTINP00964688PTIN
Phone5406623417PhoneNum
Preparation2025-10-16PreparationDt
FieldValueIRS element (for citing)
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerALISON PEPPERPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1600 MASSACHUSETTS AVENUEAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$923,750GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.BETTERADS.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2016FormationYr
Legal Domicile StateDCLegalDomicileStateCd
Activity Or MissionTO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.ActivityOrMissionDesc
Voting Members Governing Body3VotingMembersGoverningBodyCnt
Voting Members Independent3VotingMembersIndependentCnt
Total Employee0TotalEmployeeCnt
Total Volunteers0TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$687,083PYContributionsGrantsAmt
CY Contributions Grants$923,750CYContributionsGrantsAmt
PY Program Service Revenue$0PYProgramServiceRevenueAmt
CY Program Service Revenue$0CYProgramServiceRevenueAmt
PY Investment Income$0PYInvestmentIncomeAmt
CY Investment Income$0CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$687,083PYTotalRevenueAmt
CY Total Revenue$923,750CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$0PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$0CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$896,677PYOtherExpensesAmt
CY Other Expenses$799,900CYOtherExpensesAmt
PY Total Expenses$896,677PYTotalExpensesAmt
CY Total Expenses$799,900CYTotalExpensesAmt
PY Revenues Less Expenses-$209,594PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$123,850CYRevenuesLessExpensesAmt
Total Assets BOY$313,250TotalAssetsBOYAmt
Total Assets EOY$277,608TotalAssetsEOYAmt
Total Liabilities BOY$301,189TotalLiabilitiesBOYAmt
Total Liabilities EOY$141,697TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$12,061NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$135,911NetAssetsOrFundBalancesEOYAmt
MissionTO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$300,000ExpenseAmt
DescTHE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES: 1. CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS E.G., DESKTOP, MOBILE AND REGIONS FOR ONLINE ADVERTISING 2. BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERNECE OF ADVERTISING FORMATS BETTER AD STANDARDS 3. SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS AND 4. EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS.Desc
Total Program Service Expenses$300,000TotalProgramServiceExpensesAmt
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment0ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J Required0ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document2IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee0EmployeeCnt
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members3GoverningBodyVotingMembersCnt
Independent Voting Member3IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower Policy0WhistleblowerPolicyInd
Document Retention Policy0DocumentRetentionPolicyInd
Compensation Process CEO0CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1SHAWN HAWESBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2023444112PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1600 MASSACHUSETTS AVENUEAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd
FieldValueIRS element (for citing)
No Listed Persons CompensatedYes (X)NoListedPersonsCompensatedInd

Form990 Part VII Section A Form990PartVIISectionAGrp (3 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmt
CHRIS OSWALD
CHAIRMAN1.00Yes (X)$0$0$0
LARTEASE TIFFITH
SECRETARY1.00Yes (X)$0$0$0
ALISON PEPPER
TREASURER1.00Yes (X)$0$0$0
FieldValueIRS element (for citing)
Total Reportable Comp From Org$0TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$0TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K0IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K0TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1BRAND SAFETY INSTITUTEBusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

FieldValueIRS element (for citing)
Address Line120595 HOLYOKE DRAddressLine1Txt
CityASHBURNCityNm
State AbbreviationVAStateAbbreviationCd
ZIP201473232ZIPCd
FieldValueIRS element (for citing)
ServicesADMINISTRATIVEServicesDesc
Compensation$755,833CompensationAmt
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K1CntrctRcvdGreaterThan100KCnt
Membership Dues$923,750MembershipDuesAmt
Total Contributions$923,750TotalContributionsAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$923,750TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$700,000TotalAmt
Program Services$300,000ProgramServicesAmt
Management And General$400,000ManagementAndGeneralAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$33,440TotalAmt
Management And General$33,440ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$50,000TotalAmt
Management And General$50,000ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$100TotalAmt
Management And General$100ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$5,802TotalAmt
Management And General$5,802ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (2 entries)

DescDescTotalTotalAmtManagement And GeneralManagementAndGeneralAmt
DUES & SUBSCRIPTIONS$10,000$10,000
TAXES & LICENSES$558$558

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$799,900TotalAmt
Program Services$300,000ProgramServicesAmt
Management And General$499,900ManagementAndGeneralAmt
Fundraising$0FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$287,201BOYAmt
EOY$221,395EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$25,000BOYAmt
EOY$55,000EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,049BOYAmt
EOY$1,213EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$313,250BOYAmt
EOY$277,608EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$125,772BOYAmt
EOY$115,031EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$175,417BOYAmt
EOY$26,666EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$301,189BOYAmt
EOY$141,697EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$12,061BOYAmt
EOY$135,911EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$12,061BOYAmt
EOY$135,911EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$313,250BOYAmt
EOY$277,608EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$123,850ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS Audited0FSAuditedInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 7AMEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS.
FORM 990, PART VI, SECTION A, LINE 7BMEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS DETERMINED BY THE BOARD OF REQUIRED BY APPLICABLE LAW.
FORM 990, PART VI, SECTION B, LINE 11BTHE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL AND THE TREASURER PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12CTHE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY.
FORM 990, PART VI, SECTION C, LINE 18AS A 501(C)(6) ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.
FORM 990, PART VI, SECTION C, LINE 19AS A 501(C)(6) ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.