2025-10-16T14:16:21-05:00 2024-12-31 541149263 YOUNT HYDE & BARBOUR PC PO BOX 2560 WINCHESTER VA 226041760 990 2024-01-01 814575786 COALITION FOR BETTER ADS COAL 2023444112 600 MASSACHUSETTS AVENUE WASHINGTON DC 20001 ALISON PEPPER TREASURER 2023444112 2025-10-16 1 1 OLIVIA A HUTTON CPA P00964688 5406623417 2025-10-16 2024 2025-03-06 01:10:19Z ALISON PEPPER 600 MASSACHUSETTS AVENUE WASHINGTON DC 20001 923750 0 X WWW.BETTERADS.ORG X 2016 DC TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS. 3 3 0 0 0 0 687083 923750 0 0 0 0 0 0 687083 923750 0 0 0 0 0 0 0 0 0 896677 799900 896677 799900 -209594 123850 313250 277608 301189 141697 12061 135911 TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS. 0 0 300000 THE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES: 1. CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS E.G., DESKTOP, MOBILE AND REGIONS FOR ONLINE ADVERTISING 2. BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERNECE OF ADVERTISING FORMATS BETTER AD STANDARDS 3. SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS AND 4. EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS. 300000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 2 0 1 0 0 0 0 0 0 0 0 0 X 3 3 0 0 0 0 0 1 1 1 1 0 0 1 1 1 1 0 0 0 0 0 X SHAWN HAWES 2023444112 600 MASSACHUSETTS AVENUE WASHINGTON DC 20001 X CHRIS OSWALD CHAIRMAN 1.00 X 0 0 0 LARTEASE TIFFITH SECRETARY 1.00 X 0 0 0 ALISON PEPPER TREASURER 1.00 X 0 0 0 0 0 0 0 0 0 0 BRAND SAFETY INSTITUTE 20595 HOLYOKE DR ASHBURN VA 201473232 ADMINISTRATIVE 755833 1 923750 923750 923750 0 0 0 700000 300000 400000 33440 33440 50000 50000 100 100 5802 5802 DUES & SUBSCRIPTIONS 10000 10000 TAXES & LICENSES 558 558 799900 300000 499900 0 287201 221395 25000 55000 1049 1213 313250 277608 125772 115031 175417 26666 301189 141697 X 12061 135911 12061 135911 313250 277608 123850 0 X 0 0 0 FORM 990, PART VI, SECTION A, LINE 7A MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7B MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS DETERMINED BY THE BOARD OF REQUIRED BY APPLICABLE LAW. FORM 990, PART VI, SECTION B, LINE 11B THE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL AND THE TREASURER PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY. FORM 990, PART VI, SECTION C, LINE 18 AS A 501(C)(6) ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC. FORM 990, PART VI, SECTION C, LINE 19 AS A 501(C)(6) ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.