ADVERTISING COUNCIL INC: Form 990, tax year 2024
View the entire original 990 at ProPublica ↗
- Organization
- ADVERTISING COUNCIL INC (EIN 13-0417693)
- Tax period
- 2024-07-01 to 2025-06-30
- Filed
- 2026-05-15
- IRS object ID
- 202601359349310110
- Schema version
- 2024v5.5
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2026-05-15T15:45:54-05:00 | ReturnTs |
| Tax Period End | 2025-06-30 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 331374517 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | PKF O'CONNOR DAVIES ADVISORY LLC | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 500 MAMARONECK AVENUE SUITE 301 | AddressLine1Txt |
| City | HARRISON | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 105281633 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2024-07-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 130417693 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | THE ADVERTISING COUNCIL INC | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | ADVE | BusinessNameControlTxt |
| Phone | 2129221500 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 815 SECOND AVENUE 9TH FLOOR | AddressLine1Txt |
| City | NEW YORK | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 10017 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | KENNETH M KROLL | PersonNm |
| Person Title | CHIEF FINANCIAL OFFICER | PersonTitleTxt |
| Phone | 2129221500 | PhoneNum |
| Signature | 2026-05-15 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| IRS Responsible Prty Info Curr | Yes (1) | IRSResponsiblePrtyInfoCurrInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | GARRETT M HIGGINS | PreparerPersonNm |
| PTIN | P00543209 | PTIN |
| Phone | 9143818900 | PhoneNum |
| Preparation | 2026-05-14 | PreparationDt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2024 | TaxYr |
| Build TS | 2025-03-06 01:10:19Z | BuildTS |
Form 990 IRS990
Doing Business As Name DoingBusinessAsName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | AD COUNCIL EDGE | BusinessNameLine1Txt |
| Business Name Line2 | AD COUNCIL RESEARCH INSTITUTE | BusinessNameLine2Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | KENNETH M KROLL | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 815 SECOND AVENUE 9TH FLOOR | AddressLine1Txt |
| City | NEW YORK | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 10017 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $92,341,204 | GrossReceiptsAmt |
| Group Return For Affiliates | 0 | GroupReturnForAffiliatesInd |
| Organization501c3 | Yes (X) | Organization501c3Ind |
| Website Address | WWW.ADCOUNCIL.ORG | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 1942 | FormationYr |
| Legal Domicile State | NY | LegalDomicileStateCd |
| Activity Or Mission | THE AD COUNCIL MOBILIZES LEADING PARTNERS ACROSS ADVERTISING, MEDIA, MARKETING, BRANDS, TECHNOLOGY, GOVERNMENT, NONPROFITS AND PHILANTHROPY TO CREATE AND DISTRIBUTE NONPARTISAN, RESEARCH-BASED NATIONWIDE PUBLIC SERVICE COMMUNICATIONS ADDRESSING CHARITABLE, EDUCATIONAL, HEALTH, SAFETY, AND PUBLIC WELFARE ISSUES. THROUGH OUR COLLECTIVE IMPACT MODEL, VOLUNTEER CREATIVE AGENCIES CONTRIBUTE STRATEGIC AND CREATIVE EXPERTISE, MEDIA PARTNERS DONATE SIGNIFICANT ADVERTISING SPACE AND TIME, WITH FUNDING PARTNERS SUPPORTING DEVELOPMENT AND DISTRIBUTION, AND OUR BOARD PROVIDES ESSENTIAL OPERATING SUPPORT - TOGETHER ENABLING US TO TACKLE THE NATION'S MOST URGENT ISSUES AT SCALE. CONTRIBUTIONS/FUNDING ARE ACCEPTED AND USED ONLY FOR CHARITABLE PURPOSES AND DO NOT CONFER CONTROL OVER CAMPAIGN CONTENT INCONSISTENT WITH EXEMPT PURPOSES. | ActivityOrMissionDesc |
| Voting Members Governing Body | 141 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 140 | VotingMembersIndependentCnt |
| Total Employee | 219 | TotalEmployeeCnt |
| Total Volunteers | 365 | TotalVolunteersCnt |
| Total Gross UBI | $0 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | $0 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $35,098,218 | PYContributionsGrantsAmt |
| CY Contributions Grants | $37,709,285 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $41,254,406 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $37,671,410 | CYProgramServiceRevenueAmt |
| PY Investment Income | $3,215,759 | PYInvestmentIncomeAmt |
| CY Investment Income | $4,814,099 | CYInvestmentIncomeAmt |
| PY Other Revenue | -$775,597 | PYOtherRevenueAmt |
| CY Other Revenue | -$761,985 | CYOtherRevenueAmt |
| PY Total Revenue | $78,792,786 | PYTotalRevenueAmt |
| CY Total Revenue | $79,432,809 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $0 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $30,633,204 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $33,354,811 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $4,324,831 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $38,266,870 | PYOtherExpensesAmt |
| CY Other Expenses | $36,484,454 | CYOtherExpensesAmt |
| PY Total Expenses | $68,900,074 | PYTotalExpensesAmt |
| CY Total Expenses | $69,839,265 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | $9,892,712 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | $9,593,544 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $106,079,700 | TotalAssetsBOYAmt |
| Total Assets EOY | $109,963,979 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $28,243,831 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $21,995,202 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $77,835,869 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $87,968,777 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | THE AD COUNCIL IS THE NATION'S LEADING NONPROFIT PUBLIC SERVICE COMMUNICATIONS ORGANIZATION, CONVENING THE BEST STORYTELLERS TO DEVELOP LARGESCALE, RESEARCHDRIVEN CAMPAIGNS THAT EDUCATE, UNITE AND UPLIFT - RAISING AWARENESS, SHIFTING ATTITUDES AND DRIVING BEHAVIOR CHANGE ON THE NATION'S MOST PRESSING SOCIAL ISSUES. CAMPAIGNS ARE NONPARTISAN AND DO NOT SUPPORT OR OPPOSE CANDIDATES, PARTIES, OR ELECTORAL OUTCOMES. THE ORGANIZATION DOES NOT ACT AS A CONDUIT FOR POLITICAL OR NON-CHARITABLE ACTIVITY; CAMPAIGN FUNDS ARE CONTROLLED AND USED FOR APPROVED CHARITABLE PROGRAM PURPOSES. NO FUNDS, DOMESTIC OR FOREIGN, ARE USED FOR POLITICAL CAMPAIGN INTERVENTION OR TO INFLUENCE ELECTIONS. | MissionDesc |
| Significant New Program Srvc | 0 | SignificantNewProgramSrvcInd |
| Significant Change | 0 | SignificantChangeInd |
| Expense | $53,800,607 | ExpenseAmt |
| Grant | $0 | GrantAmt |
| Revenue | $37,671,410 | RevenueAmt |
| Desc | THE AD COUNCIL CONDUCTS NONPARTISAN, RESEARCH-BASED PUBLIC SERVICE COMMUNICATIONS IN FURTHERANCE OF ITS CHARITABLE AND EDUCATIONAL PURPOSES. THE ORGANIZATION DOES NOT PARTICIPATE IN POLITICAL CAMPAIGN ACTIVITY, DOES NOT SUPPORT OR OPPOSE CANDIDATES OR POLITICAL PARTIES, AND DOES NOT USE FUNDS TO INFLUENCE ELECTIONS. CONTRIBUTIONS, GRANTS, GOVERNMENT-SUPPORTED FUNDING, AND DONATED MEDIA ARE USED SOLELY FOR CHARITABLE PROGRAM PURPOSES AND ARE SUBJECT TO ORGANIZATIONAL REVIEW, FINANCIAL CONTROLS, AND APPLICABLE EXEMPT-ORGANIZATION REQUIREMENTS. PROGRAM EXPENDITURES ARE DIRECTLY TIED TO CAMPAIGN DEVELOPMENT, PRODUCTION, DISTRIBUTION, ANALYTICS, AND EDUCATIONAL OUTREACH. [SEE CONTINUATION ON SCHEDULE O] | Desc |
| Total Program Service Expenses | $53,800,607 | TotalProgramServiceExpensesAmt |
| Described In Section501c3 | Yes (1) | DescribedInSection501c3Ind |
| Schedule B Required | Yes (1) | ScheduleBRequiredInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Lobbying Activities | 0 | LobbyingActivitiesInd |
| Subject To Proxy Tax | 0 | SubjectToProxyTaxInd |
| Donor Advised Fund | 0 | DonorAdvisedFundInd |
| Conservation Easements | 0 | ConservationEasementsInd |
| Collections Of Art | 0 | CollectionsOfArtInd |
| Credit Counseling | 0 | CreditCounselingInd |
| Donor Rstr Or Quasi Endowments | 0 | DonorRstrOrQuasiEndowmentsInd |
| Report Land Building Equipment | Yes (1) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | 0 | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | 0 | ReportProgramRelatedInvstInd |
| Report Other Assets | 0 | ReportOtherAssetsInd |
| Report Other Liabilities | Yes (1) | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | Yes (1) | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (1) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | 0 | ConsolidatedAuditFinclStmtInd |
| School Operating | 0 | SchoolOperatingInd |
| Foreign Office | 0 | ForeignOfficeInd |
| Foreign Activities | 0 | ForeignActivitiesInd |
| More Than5000 K To Org | 0 | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividualsInd |
| Professional Fundraising | 0 | ProfessionalFundraisingInd |
| Fundraising Activities | Yes (1) | FundraisingActivitiesInd |
| Gaming Activities | 0 | GamingActivitiesInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Grants To Organizations | 0 | GrantsToOrganizationsInd |
| Grants To Individuals | 0 | GrantsToIndividualsInd |
| Schedule J Required | Yes (1) | ScheduleJRequiredInd |
| Tax Exempt Bonds | 0 | TaxExemptBondsInd |
| Engaged In Excess Benefit Trans | 0 | EngagedInExcessBenefitTransInd |
| PY Excess Benefit Trans | 0 | PYExcessBenefitTransInd |
| Loan Outstanding | 0 | LoanOutstandingInd |
| Grant To Related Person | 0 | GrantToRelatedPersonInd |
| Business Rln With Org Mem | 0 | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | 0 | BusinessRlnWithFamMemInd |
| Business Rln With35 Ctrl Ent | 0 | BusinessRlnWith35CtrlEntInd |
| Deductible Non Cash Contri | 0 | DeductibleNonCashContriInd |
| Deductible Art Contribution | 0 | DeductibleArtContributionInd |
| Terminate Operations | 0 | TerminateOperationsInd |
| Partial Liquidation | 0 | PartialLiquidationInd |
| Disregarded Entity | 0 | DisregardedEntityInd |
| Related Entity | 0 | RelatedEntityInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Trnsfr Exmpt Non Chrtbl Rltd Org | 0 | TrnsfrExmptNonChrtblRltdOrgInd |
| Activities Conducted Prtshp | 0 | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (1) | ScheduleORequiredInd |
| IRP Document | 247 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Employee | 219 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (1) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | 0 | UnrelatedBusIncmOverLimitInd |
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | 0 | TaxablePartyNotificationInd |
| Nondeductible Contributions | 0 | NondeductibleContributionsInd |
| Quid Pro Quo Contributions | Yes (1) | QuidProQuoContributionsInd |
| Quid Pro Quo Contri Discl | Yes (1) | QuidProQuoContriDisclInd |
| Form8282 Property Disposed Of | 0 | Form8282PropertyDisposedOfInd |
| Rcv Fnds To Pay Prsnl Bnft Cntrct | 0 | RcvFndsToPayPrsnlBnftCntrctInd |
| Pay Premiums Prsnl Bnft Cntrct | 0 | PayPremiumsPrsnlBnftCntrctInd |
| Indoor Tanning Services | 0 | IndoorTanningServicesInd |
| Subj To Tax Rmnrtn Ex Prcht Pymt | Yes (1) | SubjToTaxRmnrtnExPrchtPymtInd |
| Subject To Excs Tax Net Invst Inc | 0 | SubjectToExcsTaxNetInvstIncInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 141 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 140 | IndependentVotingMemberCnt |
| Family Or Business Rln | 0 | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | 0 | DelegationOfMgmtDutiesInd |
| Change To Org Documents | 0 | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | 0 | MembersOrStockholdersInd |
| Election Of Board Members | 0 | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | 0 | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (1) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (1) | MinutesOfCommitteesInd |
| Officer Mailing Address | 0 | OfficerMailingAddressInd |
| Local Chapters | 0 | LocalChaptersInd |
| Form990 Provided To Gvrn Body | 0 | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (1) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (1) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (1) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (1) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (1) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (1) | CompensationProcessCEOInd |
| Compensation Process Other | Yes (1) | CompensationProcessOtherInd |
| Investment In Joint Venture | 0 | InvestmentInJointVentureInd |
| States Where Copy Of Return Is Fld | AL | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | AR | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | CA | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | FL | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | GA | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | IL | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | KS | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | KY | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | MA | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | MD | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | MI | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | MN | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | MS | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | NC | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | ND | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | NH | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | NJ | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | NM | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | NY | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | OR | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | PA | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | RI | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | SC | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | TN | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | UT | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | VA | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | WV | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | WI | StatesWhereCopyOfReturnIsFldCd |
| Other Website | Yes (X) | OtherWebsiteInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | KENNETH M KROLL CFO | PersonNm |
| Phone | 2129841946 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 815 SECOND AVENUE 9TH FLOOR | AddressLine1Txt |
| City | NEW YORK | CityNm |
| State Abbreviation | NY | StateAbbreviationCd |
| ZIP | 10017 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (191 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Key EmployeeKeyEmployeeInd | Highest Compensated EmployeeHighestCompensatedEmployeeInd | Former Ofcr Director TrusteeFormerOfcrDirectorTrusteeInd |
|---|---|---|---|---|---|---|---|---|---|
| LISA E SHERMAN | |||||||||
| PRESIDENT AND CEO | 44.66 | Yes (X) | Yes (X) | $1,379,863 | $0 | $971,900 | |||
| TARA WALPERT LEVY | |||||||||
| CHAIR | 3.50 | Yes (X) | Yes (X) | $0 | $0 | $0 | |||
| DIEGO SCOTTI | |||||||||
| IMMEDIATE PAST CHAIR | 2.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |||
| RITA FERRO | |||||||||
| VICE CHAIR | 2.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |||
| CARLA HASSAN | |||||||||
| VICE CHAIR | 2.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |||
| KIRK MCDONALD | |||||||||
| VICE CHAIR | 2.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |||
| KIM KELLEHER | |||||||||
| SECRETARY | 1.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |||
| LISA UTZSCHNEIDER | |||||||||
| CHAIR FINANCE COMMITTEE | 3.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |||
| JONATHAN ADASHEK | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TIM ARMSTRONG | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ZENA ARNOLD | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JAY ASKINASI | |||||||||
| DIRECTOR, THRU 11/14/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DR RICHARD AWDEH | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ANNA BAGER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LARA BALAZS | |||||||||
| DIRECTOR, THRU 9/30/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MICHELE BARLOW | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| NATALIE BASTIAN | |||||||||
| DIRECTOR, THRU 6/1/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MOLLY BATTIN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| NADJA BELLAN-WHITE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LESLIE BERLAND | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JOSEPHINE BERTRAMS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| CHRIS BOOTHE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ELIZABETH BRADY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TYRONE BREWER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ANDREA BRIMMER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| VANESSA BROADHURST | |||||||||
| DIRECTOR, THRU 4/16/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MARC BRODHERSON | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| HEIDI BROWNING | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MICHAEL BROWNSTEIN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DEVIKA BULCHANDANI | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LISA CAPUTO | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| FIONA CARTER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| KRISTIN CARVELL | |||||||||
| DIRECTOR, THRU 4/30/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| BLAKE CHANDLEE | |||||||||
| DIRECTOR, THRU 4/1/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TIM CLARK | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DAVID COHEN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JEFF COLLINS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| CHRISTINE COOK | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JILL CRESS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TINA DAVIS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TARA DIJULIO | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| KYLE DROPP | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| KATHLEEN DUNLOP | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| RICHARD EDELMAN | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| MEL EDWARDS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TIM ELLIS | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| CHRIS FOLEY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ANNA FRABLE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| BRIANNA GAYS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ADAM GERHART | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| GREG GLENDAY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| BEN GOLDHIRSH | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JENNIFER GOTTLIEB | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MICHAEL GUTH | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| BILL C HAGELSTEIN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ELENA HALE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JOHN HALLEY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| CHRISSIE HANSON | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| SARAH HARMS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| PATRICK HARRIS | |||||||||
| DIRECTOR, THRU 2/28/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JED HARTMAN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TARIQ HASSAN | |||||||||
| DIRECTOR, THRU 2/28/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DIANA HAUSSLING | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| GAIL HEIMANN | |||||||||
| DIRECTOR, THRU 12/15/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TAMMY HENAULT | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ELIZABETH HERBST-BRADY | |||||||||
| DIRECTOR, THRU 9/30/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JOHANNA HERRMANN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MICHAEL HOUSTON | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LISA RYAN HOWARD | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| CHARISSE HUGHES | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JEAN-PAUL JANSEN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DAMAUNE JOURNEY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| PETER JUNG | |||||||||
| DIRECTOR, THRU 4/16/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MARLA KAPLOWITZ | |||||||||
| DIRECTOR, THRU 6/1/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| HARRY KARGMAN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MICHAEL KASSAN | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| JENNIFER KATTULA | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JACKELYN KELLER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JACKI KELLEY | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| SOPHIE KELLY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| KELLYN SMITH KENNY | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| JO KINSELLA | |||||||||
| DIRECTOR, THRU 6/1/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ZACH KITSCHKE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MICHAEL KOMASINSKI | |||||||||
| DIRECTOR, THRU 2/15/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| AMIT KOTECHA | |||||||||
| DIRECTOR, THRU 12/10/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| SUZANNE KOUNKEL | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JILL KRAMER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| SARAH KRAMER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| STEVEN KRITZMAN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MICHAEL LACORAZZA | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| STEVE LANZANO | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| RYANNE LAREDO | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LORENZO LARINI | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DARYL LEE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TAMMY LEVINE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LYNN LEWIS | |||||||||
| DIRECTOR, THRU 3/1/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| RYAN LINDER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ROBERT D LIODICE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ANTONIO LUCIO | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| HEATHER MALENSHEK | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MARK MARSHALL | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DOUG MARTIN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JARROD MARTIN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| STACY MARTINET | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| SETH MATLINS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JOHANNA MAYER-JONES | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| SEAN MCCAFFREY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DON MCGUIRE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ALICE MCKOWN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| NICOLA MENDELSOHN | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| NICHOLAS MERCURIO | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| SHAKIR MOIN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TRAVIS MONTAGUE | |||||||||
| DIRECTOR, THRU 11/1/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ALAN MOSS | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| JENNIFER MURILLO | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| CATHERINE NEWMAN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| KYLE NORRINGTON | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| SHANNON NUNN | |||||||||
| DIRECTOR, THRU 11/1/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| STEVE PACHECO | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DREW PANAYIOTOU | |||||||||
| DIRECTOR, THRU 9/15/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| NICOLLE PANGIS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| CHRIS PAQUETTE | |||||||||
| DIRECTOR, THRU 12/31/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| RYAN PAULEY | |||||||||
| DIRECTOR, THRU 9/15/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| PJ PEREIRA | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| STEVEN WOLFE PEREIRA | |||||||||
| DIRECTOR, THRU 9/15/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ELLIOTT PETTIT | |||||||||
| DIRECTOR, THRU 12/31/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| RAJA RAJAMANNAR | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| THOMAS RANESE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MARY ANN REILLY | |||||||||
| DIRECTOR, THRU 12/31/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| AMY REINHARD | |||||||||
| DIRECTOR, THRU 4/16/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| SUSAN RIENOW | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LISA ROATH | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JOY ROBINS | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| ALISON RODDEN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| CHRIS ROGERS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TIFFANY ROLFE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JAMES ROOKE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DOUG ROZEN | |||||||||
| DIRECTOR, THRU 3/11/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ELIZABETH RUTLEDGE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| CARRIE SEIFER | |||||||||
| DIRECTOR, THRU 9/30/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DAVANG SHAH | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DONNA SHARP | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JESSICA SIBLEY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TIM SIMS | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| SAMANTHA SKEY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| RAMON SOTO | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| DONNA SPECIALE | |||||||||
| DIRECTOR, THRU 6/1/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MITCH SPOLAN | |||||||||
| DIRECTOR, THRU 11/30/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ANDREW SPRINGATE | |||||||||
| DIRECTOR, THRU 4/16/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JOSH STINCHCOMB | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| RANDI STIPES | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| STEVE STOUTE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| GREG STUART | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ANDREW SWINAND | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LYNN TEO | |||||||||
| DIRECTOR, THRU 4/16/25 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TODD TERESI | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| KARIN TIMPONE | |||||||||
| DIRECTOR, THRU 12/31/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| DARA TRESEDER | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| GAYLE TROBERMAN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| TYLER TURNBULL | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ALEXA VIGNONE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| AARON WALTON | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| BILL WATKINS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| WILLIAM WHITE | |||||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||||
| EMILY WILCOX | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ROB WILK | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JENNIFER WILSON | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| BILL WISE | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| JEN WONG | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| LOUISA WONG | |||||||||
| DIRECTOR, THRU 9/15/24 | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| MARK ZAGORSKI | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| SHELLEY ZALIS | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| ANDREA ZARETSKY | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| NEAL ZUCKERMAN | |||||||||
| DIRECTOR | 0.50 | Yes (X) | $0 | $0 | $0 | ||||
| KENNETH M KROLL | |||||||||
| CHIEF FINANCIAL & OPERATIONS OFFICER | 41.86 | Yes (X) | $505,491 | $0 | $163,261 | ||||
| PAULA VEALE | |||||||||
| CHIEF MARKETING & COMMUNICATION | 41.03 | $532,107 | $0 | $204,844 | Yes (X) | ||||
| HEIDI ARTHUR | |||||||||
| CHIEF CAMPAIGN & PROGRAM OFFICER | 38.42 | $429,965 | $0 | $154,433 | Yes (X) | ||||
| DINUKSHINI JEROMINE PERERA | |||||||||
| CHIEF MEDIA OFFICER | 35.43 | $419,833 | $0 | $165,657 | Yes (X) | ||||
| MICHELLE HILLMAN | |||||||||
| CHIEF CAMPAIGN & PROGRAM OFFICER | 37.40 | $412,182 | $0 | $174,940 | Yes (X) | ||||
| CORRINA ANN GREENBERG CHIEF | |||||||||
| DEVELOPMENT OFFICER, THRU 12/31/24 | 19.86 | $398,866 | $0 | $10,752 | Yes (X) | ||||
| CHARYSSE NUNEZ CHIEF | |||||||||
| INSIGHTS & ANALYTICS OFFICER | 38.38 | $392,032 | $0 | $137,094 | Yes (X) | ||||
| REGINA BRADLEY | |||||||||
| CHIEF PEOPLE OFFICER | 41.58 | $386,013 | $0 | $158,033 | Yes (X) | ||||
| ELISE JAMES | |||||||||
| CHIEF CULTURE & COMMUNITY OFFICER | 38.94 | $369,064 | $0 | $149,546 | Yes (X) | ||||
| KATE EMANUEL CHIEF | |||||||||
| BUSINESS OPERATIONS & STRATEGY | 35.37 | $351,425 | $0 | $146,265 | Yes (X) | ||||
| LORNA LIGHTFOOT-WARE | |||||||||
| CHIEF LEGAL OFFICER | 44.39 | $248,692 | $0 | $88,137 | Yes (X) | ||||
| DANIELLE LINET SVP | |||||||||
| CREATIVE STUDIO&MARKETING OPERATIONS | 37.49 | $277,894 | $0 | $95,296 | Yes (X) | ||||
| ANTHONY CHARLES SIGNORELLI | |||||||||
| SVP, CORPORATE PARTNERSHIPS | 35.54 | $257,069 | $0 | $73,825 | Yes (X) | ||||
| ANTHONY FOLENO | |||||||||
| SVP, STRATEGY & EVALUATION | 39.03 | $256,891 | $0 | $74,745 | Yes (X) | ||||
| KATHRYN ASHLEY MENSCHNER | |||||||||
| SVP, MEDIA STRATEGY & ENGAGEMENT | 35.80 | $252,518 | $0 | $60,252 | Yes (X) | ||||
| ANNE DEO | |||||||||
| SVP, ANALYTICS | 40.65 | $250,383 | $0 | $117,451 | Yes (X) | ||||
| BARBARA LESHINSKY | |||||||||
| FORMER CHIEF REVENUE & DEVELOPMENT | 0.00 | $173,992 | $0 | $0 | Yes (X) | ||||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $7,294,280 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $2,946,431 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 98 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | Yes (1) | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | Yes (1) | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | 0 | CompensationFromOtherSrcsInd |
Contractor Compensation ContractorCompensationGrp (5 entries)
| Address Line1ContractorAddress/USAddress/AddressLine1Txt | CityContractorAddress/USAddress/CityNm | State AbbreviationContractorAddress/USAddress/StateAbbreviationCd | ZIPContractorAddress/USAddress/ZIPCd | ServicesServicesDesc | CompensationCompensationAmt |
|---|---|---|---|---|---|
| THE TRADE DESK INC | |||||
| 1114 6TH AVENUE 46TH FLOOR | NEW YORK | CA | 10036 | PROGRAMMATIC DSP | $2,736,918 |
| CG VISUAL SOLUTIONS CORPORATION | |||||
| 120 9TH AVENUE | LONGMONT | CO | 80501 | DIGITAL PRINTING - BILLBOARD & SIGNAGE | $2,460,927 |
| VISTAR MEDIA INC | |||||
| 625 6TH AVENUE FLOOR 2 | NEW YORK | NY | 10011 | PRODUCTION | $1,534,004 |
| CREATIVE & RESPONSE RESEARCH SERVICES I | |||||
| 150 N MICHIGAN AVENUE 34TH FLOOR | CHICAGO | IL | 60601 | RESEARCH | $1,379,715 |
| IPSOS PUBLIC AFFAIRS INC | |||||
| 1146 19TH STREET NORTHWEST SUITE | WASHINGTON | DC | 20036 | PRODUCTION | $1,318,198 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Cntrct Rcvd Greater Than100 K | 68 | CntrctRcvdGreaterThan100KCnt |
| Fundraising | $9,396,006 | FundraisingAmt |
| All Other Contributions | $28,313,279 | AllOtherContributionsAmt |
| Total Contributions | $37,709,285 | TotalContributionsAmt |
Program Service Revenue ProgramServiceRevenueGrp (2 entries)
| DescDesc | BusinessBusinessCd | Total Revenue ColumnTotalRevenueColumnAmt | Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt |
|---|---|---|---|
| PUBLIC SVC CAMPAIGNS | 900099 | $36,658,015 | $36,658,015 |
| SOC. IMPACT RESEARCH | 900099 | $1,013,395 | $1,013,395 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $37,671,410 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $2,729,539 | TotalRevenueColumnAmt |
| Exclusion | $2,729,539 | ExclusionAmt |
Gross Rents GrossRentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Real | $473,820 | RealAmt |
Less Rental Expenses LessRentalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Real | $0 | RealAmt |
Rental Income Or Loss RentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Real | $473,820 | RealAmt |
Net Rental Income Or Loss NetRentalIncomeOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $473,820 | TotalRevenueColumnAmt |
| Exclusion | $473,820 | ExclusionAmt |
Gross Amount Sales Assets GrossAmountSalesAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Securities | $13,283,500 | SecuritiesAmt |
Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Securities | $11,198,940 | SecuritiesAmt |
Gain Or Loss GainOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Securities | $2,084,560 | SecuritiesAmt |
Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $2,084,560 | TotalRevenueColumnAmt |
| Exclusion | $2,084,560 | ExclusionAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Fundraising Gross Income | $473,550 | FundraisingGrossIncomeAmt |
| Contri Rpt Fundraising Event | $9,396,006 | ContriRptFundraisingEventAmt |
| Fundraising Direct Expenses | $1,709,455 | FundraisingDirectExpensesAmt |
Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | -$1,235,905 | TotalRevenueColumnAmt |
| Exclusion | -$1,235,905 | ExclusionAmt |
Other Revenue Misc OtherRevenueMiscGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | OTHER INCOME | Desc |
| Business | 900099 | BusinessCd |
| Total Revenue Column | $100 | TotalRevenueColumnAmt |
| Exclusion | $100 | ExclusionAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Revenue Total | $100 | OtherRevenueTotalAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $79,432,809 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $37,671,410 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $0 | UnrelatedBusinessRevenueAmt |
| Exclusion | $4,052,114 | ExclusionAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $6,808,134 | TotalAmt |
| Program Services | $2,503,122 | ProgramServicesAmt |
| Management And General | $3,543,232 | ManagementAndGeneralAmt |
| Fundraising | $761,780 | FundraisingAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $21,234,888 | TotalAmt |
| Program Services | $16,257,045 | ProgramServicesAmt |
| Management And General | $2,730,367 | ManagementAndGeneralAmt |
| Fundraising | $2,247,476 | FundraisingAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,204,755 | TotalAmt |
| Program Services | $878,619 | ProgramServicesAmt |
| Management And General | $212,145 | ManagementAndGeneralAmt |
| Fundraising | $113,991 | FundraisingAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,197,338 | TotalAmt |
| Program Services | $1,460,341 | ProgramServicesAmt |
| Management And General | $562,763 | ManagementAndGeneralAmt |
| Fundraising | $174,234 | FundraisingAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,909,696 | TotalAmt |
| Program Services | $1,379,373 | ProgramServicesAmt |
| Management And General | $340,688 | ManagementAndGeneralAmt |
| Fundraising | $189,635 | FundraisingAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $401,042 | TotalAmt |
| Management And General | $366,542 | ManagementAndGeneralAmt |
| Fundraising | $34,500 | FundraisingAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $323,684 | TotalAmt |
| Management And General | $323,684 | ManagementAndGeneralAmt |
Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $34,500 | TotalAmt |
| Management And General | $34,500 | ManagementAndGeneralAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $420,333 | TotalAmt |
| Program Services | $202,822 | ProgramServicesAmt |
| Management And General | $186,946 | ManagementAndGeneralAmt |
| Fundraising | $30,565 | FundraisingAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $307,826 | TotalAmt |
| Program Services | $33,603 | ProgramServicesAmt |
| Management And General | $274,223 | ManagementAndGeneralAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $242,476 | TotalAmt |
| Program Services | $132,761 | ProgramServicesAmt |
| Management And General | $95,024 | ManagementAndGeneralAmt |
| Fundraising | $14,691 | FundraisingAmt |
Information Technology InformationTechnologyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,452,809 | TotalAmt |
| Program Services | $944,582 | ProgramServicesAmt |
| Management And General | $507,847 | ManagementAndGeneralAmt |
| Fundraising | $380 | FundraisingAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,090,519 | TotalAmt |
| Program Services | $831,084 | ProgramServicesAmt |
| Management And General | $184,407 | ManagementAndGeneralAmt |
| Fundraising | $75,028 | FundraisingAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,233,993 | TotalAmt |
| Program Services | $518,890 | ProgramServicesAmt |
| Management And General | $444,332 | ManagementAndGeneralAmt |
| Fundraising | $270,771 | FundraisingAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $457,621 | TotalAmt |
| Program Services | $84,369 | ProgramServicesAmt |
| Management And General | $341,658 | ManagementAndGeneralAmt |
| Fundraising | $31,594 | FundraisingAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $728,611 | TotalAmt |
| Management And General | $728,611 | ManagementAndGeneralAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $167,438 | TotalAmt |
| Management And General | $167,438 | ManagementAndGeneralAmt |
Other Expenses OtherExpensesGrp (4 entries)
| DescDesc | TotalTotalAmt | Program ServicesProgramServicesAmt | Management And GeneralManagementAndGeneralAmt | FundraisingFundraisingAmt |
|---|---|---|---|---|
| PROD. & DISTRIBUTION | $27,149,339 | $27,149,339 | ||
| TEMP HELP & RECRUITING | $2,128,772 | $1,271,984 | $532,565 | $324,223 |
| PSA ANALYTICS | $55,710 | $53,530 | $2,180 | |
| OUTREACH FUNCTIONS | $55,104 | $4,314 | $3,106 | $47,684 |
All Other Expenses AllOtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $234,677 | TotalAmt |
| Program Services | $94,829 | ProgramServicesAmt |
| Management And General | $131,569 | ManagementAndGeneralAmt |
| Fundraising | $8,279 | FundraisingAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $69,839,265 | TotalAmt |
| Program Services | $53,800,607 | ProgramServicesAmt |
| Management And General | $11,713,827 | ManagementAndGeneralAmt |
| Fundraising | $4,324,831 | FundraisingAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,000 | BOYAmt |
| EOY | $1,000 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $44,303,857 | BOYAmt |
| EOY | $44,184,772 | EOYAmt |
Pledges And Grants Receivable PledgesAndGrantsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $4,179,708 | BOYAmt |
| EOY | $4,191,702 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $15,745,558 | BOYAmt |
| EOY | $17,373,083 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,121,534 | BOYAmt |
| EOY | $1,149,784 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $13,685,095 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $11,572,890 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,533,248 | BOYAmt |
| EOY | $2,112,205 | EOYAmt |
Investments Pub Traded Sec InvestmentsPubTradedSecGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $33,807,388 | BOYAmt |
| EOY | $37,299,526 | EOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $4,387,407 | BOYAmt |
| EOY | $3,651,907 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $106,079,700 | BOYAmt |
| EOY | $109,963,979 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $10,091,107 | BOYAmt |
| EOY | $9,839,194 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $11,778,974 | BOYAmt |
| EOY | $6,841,282 | EOYAmt |
Other Liabilities OtherLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $6,373,750 | BOYAmt |
| EOY | $5,314,726 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $28,243,831 | BOYAmt |
| EOY | $21,995,202 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows FASB117 | Yes (X) | OrganizationFollowsFASB117Ind |
No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $62,638,224 | BOYAmt |
| EOY | $67,296,314 | EOYAmt |
Donor Restriction Net Assets DonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $15,197,645 | BOYAmt |
| EOY | $20,672,463 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $77,835,869 | BOYAmt |
| EOY | $87,968,777 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $106,079,700 | BOYAmt |
| EOY | $109,963,979 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Info In Schedule O Part XI | Yes (X) | InfoInScheduleOPartXIInd |
| Reconcilation Revenue Expnss | $9,593,544 | ReconcilationRevenueExpnssAmt |
| Net Unrlzd Gains Losses Invst | $539,741 | NetUnrlzdGainsLossesInvstAmt |
| Other Changes In Net Assets | -$377 | OtherChangesInNetAssetsAmt |
| Info In Schedule O Part XII | Yes (X) | InfoInScheduleOPartXIIInd |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | 0 | AccountantCompileOrReviewInd |
| FS Audited | Yes (1) | FSAuditedInd |
FS Audited Basis FSAuditedBasisGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Separate Basis Fincl Stmt | Yes (X) | SeparateBasisFinclStmtInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Audit Committee | Yes (1) | AuditCommitteeInd |
| Federal Grant Audit Required | Yes (1) | FederalGrantAuditRequiredInd |
| Federal Grant Audit Performed | Yes (1) | FederalGrantAuditPerformedInd |
Schedule A IRS990ScheduleA
| Field | Value | IRS element (for citing) |
|---|---|---|
| Publicly Supported Org509a2 | Yes (X) | PubliclySupportedOrg509a2Ind |
Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $79,344,770 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $24,138,936 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $30,948,559 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $35,098,218 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $37,709,285 | CurrentTaxYearAmt |
| Total | $207,239,768 | TotalAmt |
Gross Receipts Admissions GrossReceiptsAdmissionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $36,367,960 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $42,125,509 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $39,365,598 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $41,254,406 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $37,671,410 | CurrentTaxYearAmt |
| Total | $196,784,883 | TotalAmt |
Total509 Total509Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $115,712,730 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $66,264,445 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $70,314,157 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $76,352,624 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $75,380,695 | CurrentTaxYearAmt |
| Total | $404,024,651 | TotalAmt |
Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $207,850 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $205,450 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $199,150 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $182,409 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $187,556 | CurrentTaxYearAmt |
| Total | $982,415 | TotalAmt |
Substantial Contributors Amt SubstantialContributorsAmtGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $7,159,908 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $20,670,868 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $13,678,767 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $15,916,607 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $14,851,029 | CurrentTaxYearAmt |
| Total | $72,277,179 | TotalAmt |
Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $7,367,758 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $20,876,318 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $13,877,917 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $16,099,016 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $15,038,585 | CurrentTaxYearAmt |
| Total | $73,259,594 | TotalAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Public Support Total509 | $330,765,057 | PublicSupportTotal509Amt |
Gross Investment Income509 GrossInvestmentIncome509Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $495,757 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $608,999 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $1,809,127 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $2,733,108 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $3,203,359 | CurrentTaxYearAmt |
| Total | $8,850,350 | TotalAmt |
Investment Income And UBTI InvestmentIncomeAndUBTIGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $495,757 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $608,999 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $1,809,127 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $2,733,108 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $3,203,359 | CurrentTaxYearAmt |
| Total | $8,850,350 | TotalAmt |
Other Income509 OtherIncome509Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $27 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $12,168 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $3,152 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $35 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $100 | CurrentTaxYearAmt |
| Total | $15,482 | TotalAmt |
Total Support Calendar Year TotalSupportCalendarYearGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $116,208,514 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $66,885,612 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $72,126,436 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $79,085,767 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $78,584,154 | CurrentTaxYearAmt |
| Total | $412,890,483 | TotalAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Public Support CY509 | 0.80110 | PublicSupportCY509Pct |
| Public Support PY509 | 0.80110 | PublicSupportPY509Pct |
| Investment Income CY | 0.02140 | InvestmentIncomeCYPct |
| Investment Income PY | 0.01630 | InvestmentIncomePYPct |
| Thirty Thr Pct Suprt Tests CY509 | Yes (X) | ThirtyThrPctSuprtTestsCY509Ind |
Form990 Schedule A Part VI Form990ScheduleAPartVIGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME: | FormAndLineReferenceDesc |
| Explanation | MISCELLANEOUS INCOME - 2020 AMOUNT: $ 27. 2021 AMOUNT: $ 12,168. 2022 AMOUNT: $ 3,152. 2023 AMOUNT: $ 35. 2024 AMOUNT: $ 100. | ExplanationTxt |
Schedule B IRS990ScheduleB
Contributor Information ContributorInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor | RESTRICTED | ContributorNum |
Contributor Business Name ContributorBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor US Address ContributorUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Contributions | RESTRICTED | TotalContributionsAmt |
Schedule D IRS990ScheduleD
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $6,386,172 | OtherCostOrOtherBasisAmt |
| Depreciation | $4,652,279 | DepreciationAmt |
| Book Value | $1,733,893 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $5,900,703 | OtherCostOrOtherBasisAmt |
| Depreciation | $5,542,138 | DepreciationAmt |
| Book Value | $358,565 | BookValueAmt |
Other Land Buildings OtherLandBuildingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $1,398,220 | OtherCostOrOtherBasisAmt |
| Depreciation | $1,378,473 | DepreciationAmt |
| Book Value | $19,747 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $2,112,205 | TotalBookValueLandBuildingsAmt |
Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)
| DescDesc | AmtAmt |
|---|---|
| DEPOSITS FROM CAMPAIGN SPONSORS | $418,750 |
| ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION | $142,122 |
| RETIREMENT AND OTHER DEFERRED COMPENSATION | $664,845 |
| LEASE LIABILITIES | $4,089,009 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Liability | $5,314,726 | TotalLiabilityAmt |
| Footnote Text | Yes (X) | FootnoteTextInd |
| Total Rev Etc Audited Fincl Stmt | $83,614,182 | TotalRevEtcAuditedFinclStmtAmt |
| Net Unrealized Gains Invst | $539,741 | NetUnrealizedGainsInvstAmt |
| Donated Services And Use Fclts | $1,932,554 | DonatedServicesAndUseFcltsAmt |
| Other Revenue | $1,709,455 | OtherRevenueAmt |
| Revenue Not Reported | $4,181,750 | RevenueNotReportedAmt |
| Revenue Subtotal | $79,432,432 | RevenueSubtotalAmt |
| Other Revenues Not Included | $377 | OtherRevenuesNotIncludedAmt |
| Revenue Not Reported Fincl Stmt | $377 | RevenueNotReportedFinclStmtAmt |
| Total Revenue Per Form990 | $79,432,809 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $73,481,274 | TotExpnsEtcAuditedFinclStmtAmt |
| Donated Services Use Fclts | $1,932,554 | DonatedServicesUseFcltsAmt |
| Other Expenses Included | $1,709,455 | OtherExpensesIncludedAmt |
| Expenses Not Reported | $3,642,009 | ExpensesNotReportedAmt |
| Expenses Subtotal | $69,839,265 | ExpensesSubtotalAmt |
| Expenses Not Rpt Fincl Stmt | $0 | ExpensesNotRptFinclStmtAmt |
| Total Expenses Per Form990 | $69,839,265 | TotalExpensesPerForm990Amt |
Supplemental Information Detail SupplementalInformationDetail (4 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| PART X, LINE 2: | THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS. |
| PART XI, LINE 2D - OTHER ADJUSTMENTS: | SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,709,455. |
| PART XI, LINE 4B - OTHER ADJUSTMENTS: | ACTUARIAL LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION 377. |
| PART XII, LINE 2D - OTHER ADJUSTMENTS: | SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,709,455. |
Schedule G IRS990ScheduleG
Fundraising Event Information FundraisingEventInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Event1 | ANNUAL DINNER | Event1Nm |
| Gross Receipts Event1 | $9,869,556 | GrossReceiptsEvent1Amt |
| Charitable Contri Event1 | $9,396,006 | CharitableContriEvent1Amt |
| Gross Revenue Event1 | $473,550 | GrossRevenueEvent1Amt |
| Rent Facility Costs Event1 | $348,740 | RentFacilityCostsEvent1Amt |
| Other Direct Expenses Event1 | $1,360,715 | OtherDirectExpensesEvent1Amt |
| Gross Receipts Total | $9,869,556 | GrossReceiptsTotalAmt |
| Charitable Contributions Tot | $9,396,006 | CharitableContributionsTotAmt |
| Gross Revenue Total Events | $473,550 | GrossRevenueTotalEventsAmt |
| Rent Fclty Costs Total Events | $348,740 | RentFcltyCostsTotalEventsAmt |
| Oth Direct Expnss Total Events | $1,360,715 | OthDirectExpnssTotalEventsAmt |
| Direct Expense Summary Events | $1,709,455 | DirectExpenseSummaryEventsAmt |
| Net Income Summary | -$1,235,905 | NetIncomeSummaryAmt |
Schedule J IRS990ScheduleJ
| Field | Value | IRS element (for citing) |
|---|---|---|
| First Class Or Charter Travel | Yes (X) | FirstClassOrCharterTravelInd |
| Club Dues Or Fees | Yes (X) | ClubDuesOrFeesInd |
| Written Policy Ref T And E Expnss | Yes (1) | WrittenPolicyRefTAndEExpnssInd |
| Substantiation Required | Yes (1) | SubstantiationRequiredInd |
| Compensation Committee | Yes (X) | CompensationCommitteeInd |
| Independent Consultant | Yes (X) | IndependentConsultantInd |
| Compensation Survey | Yes (X) | CompensationSurveyInd |
| Board Or Committee Approval | Yes (X) | BoardOrCommitteeApprovalInd |
| Severance Payment | Yes (1) | SeverancePaymentInd |
| Supplemental Nonqual Rtr Plan | 0 | SupplementalNonqualRtrPlanInd |
| Equity Based Comp Arrngm | 0 | EquityBasedCompArrngmInd |
| Comp Based On Revenue Of Flng Org | 0 | CompBasedOnRevenueOfFlngOrgInd |
| Comp Bsd On Rev Related Orgs | 0 | CompBsdOnRevRelatedOrgsInd |
| Comp Bsd Net Earns Flng Org | 0 | CompBsdNetEarnsFlngOrgInd |
| Comp Bsd Net Earns Rltd Orgs | 0 | CompBsdNetEarnsRltdOrgsInd |
| Any Non Fixed Payments | Yes (1) | AnyNonFixedPaymentsInd |
| Initial Contract Exception | 0 | InitialContractExceptionInd |
Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (18 entries)
| TitleTitleTxt | Base Compensation Filing OrgBaseCompensationFilingOrgAmt | Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt | Bonus Filing OrganizationBonusFilingOrganizationAmount | Bonus Related OrganizationsBonusRelatedOrganizationsAmt | Other Compensation Filing OrgOtherCompensationFilingOrgAmt | Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt | Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt | Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt | Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt | Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt | Total Compensation Filing OrgTotalCompensationFilingOrgAmt | Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt | Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt | Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LISA E SHERMAN | ||||||||||||||
| PRESIDENT AND CEO | $736,720 | $0 | $351,000 | $0 | $292,143 | $0 | $915,186 | $0 | $56,714 | $0 | $2,351,763 | $0 | $601,414 | $0 |
| PAULA VEALE | ||||||||||||||
| CHIEF MARKETING & COMMUNICATION | $356,619 | $0 | $92,125 | $0 | $83,363 | $0 | $156,777 | $0 | $48,067 | $0 | $736,951 | $0 | $160,854 | $0 |
| KENNETH M KROLL | ||||||||||||||
| CHIEF FINANCIAL & OPERATIONS OFFICER | $379,851 | $0 | $86,900 | $0 | $38,740 | $0 | $148,286 | $0 | $14,975 | $0 | $668,752 | $0 | $94,025 | $0 |
| MICHELLE HILLMAN | ||||||||||||||
| CHIEF CAMPAIGN & PROGRAM OFFICER | $316,461 | $0 | $83,750 | $0 | $11,971 | $0 | $136,837 | $0 | $38,103 | $0 | $587,122 | $0 | $87,526 | $0 |
| DINUKSHINI JEROMINE PERERA | ||||||||||||||
| CHIEF MEDIA OFFICER | $335,806 | $0 | $79,350 | $0 | $4,677 | $0 | $132,275 | $0 | $33,382 | $0 | $585,490 | $0 | $80,606 | $0 |
| HEIDI ARTHUR | ||||||||||||||
| CHIEF CAMPAIGN & PROGRAM OFFICER | $321,671 | $0 | $83,750 | $0 | $24,544 | $0 | $136,869 | $0 | $17,564 | $0 | $584,398 | $0 | $87,417 | $0 |
| REGINA BRADLEY | ||||||||||||||
| CHIEF PEOPLE OFFICER | $307,361 | $0 | $72,450 | $0 | $6,202 | $0 | $125,321 | $0 | $32,712 | $0 | $544,046 | $0 | $74,836 | $0 |
| CHARYSSE NUNEZ CHIEF | ||||||||||||||
| INSIGHTS & ANALYTICS OFFICER | $313,589 | $0 | $74,880 | $0 | $3,563 | $0 | $122,027 | $0 | $15,067 | $0 | $529,126 | $0 | $75,578 | $0 |
| ELISE JAMES | ||||||||||||||
| CHIEF CULTURE & COMMUNITY OFFICER | $296,804 | $0 | $67,540 | $0 | $4,720 | $0 | $111,661 | $0 | $37,885 | $0 | $518,610 | $0 | $69,787 | $0 |
| KATE EMANUEL CHIEF | ||||||||||||||
| BUSINESS OPERATIONS & STRATEGY | $270,795 | $0 | $63,250 | $0 | $17,380 | $0 | $112,097 | $0 | $34,168 | $0 | $497,690 | $0 | $64,443 | $0 |
| CORRINA ANN GREENBERG CHIEF | ||||||||||||||
| DEVELOPMENT OFFICER, THRU 12/31/24 | $247,130 | $0 | $40,833 | $0 | $110,903 | $0 | $0 | $0 | $10,752 | $0 | $409,618 | $0 | $0 | $0 |
| DANIELLE LINET SVP | ||||||||||||||
| CREATIVE STUDIO&MARKETING OPERATIONS | $227,169 | $0 | $46,100 | $0 | $4,625 | $0 | $65,431 | $0 | $29,865 | $0 | $373,190 | $0 | $46,100 | $0 |
| ANNE DEO | ||||||||||||||
| SVP, ANALYTICS | $204,965 | $0 | $44,300 | $0 | $1,118 | $0 | $61,175 | $0 | $56,276 | $0 | $367,834 | $0 | $44,300 | $0 |
| LORNA LIGHTFOOT-WARE | ||||||||||||||
| CHIEF LEGAL OFFICER | $207,019 | $0 | $40,000 | $0 | $1,673 | $0 | $83,306 | $0 | $4,831 | $0 | $336,829 | $0 | $0 | $0 |
| ANTHONY FOLENO | ||||||||||||||
| SVP, STRATEGY & EVALUATION | $220,442 | $0 | $35,375 | $0 | $1,074 | $0 | $58,418 | $0 | $16,327 | $0 | $331,636 | $0 | $35,375 | $0 |
| ANTHONY CHARLES SIGNORELLI | ||||||||||||||
| SVP, CORPORATE PARTNERSHIPS | $213,115 | $0 | $43,000 | $0 | $954 | $0 | $59,410 | $0 | $14,415 | $0 | $330,894 | $0 | $43,000 | $0 |
| KATHRYN ASHLEY MENSCHNER | ||||||||||||||
| SVP, MEDIA STRATEGY & ENGAGEMENT | $205,756 | $0 | $45,825 | $0 | $937 | $0 | $57,716 | $0 | $2,536 | $0 | $312,770 | $0 | $45,825 | $0 |
| BARBARA LESHINSKY | ||||||||||||||
| FORMER CHIEF REVENUE & DEVELOPMENT | $0 | $0 | $173,770 | $0 | $222 | $0 | $0 | $0 | $0 | $0 | $173,992 | $0 | $173,770 | $0 |
Supplemental Information Detail SupplementalInformationDetail (3 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| PART I, LINE 1A | THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: LISA E. SHERMAN, HEIDI ARTHUR, DINUKSHINI JEROMINE PERERA, MICHELLE HILLMAN, CORRINA ANN GREENBERG, CHARYSSE NUNEZ, REGINA BRADLEY, DANIELLE LINET, ANTHONY CHARLES SIGNORELLI, KATHRYN ASHLEY MENSCHNER, AND ANNE DEO. |
| PART I, LINE 4A | PURSUANT TO THE TERMS AND CONDITIONS OF CORRINA ANN GREENBERG'S SEPARATION AGREEMENT, THE ORGANIZATION MADE PAYMENTS IN THE AMOUNT OF $87,500 IN 2024. THE PAYMENTS WERE TREATED AS TAXABLE COMPENSATION TO THE RECIPIENT. |
| PART I, LINE 7 | AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (8 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| FORM 990, PART III, LINE 4A: | FUNDING PARTNERS SUPPORT CHARITABLE AND EDUCATIONAL CAMPAIGNS SUBJECT TO AD COUNCIL'S CONTENT REVIEW, FINANCIAL CONTROLS, AND EXEMPT-PURPOSE REQUIREMENTS. ANY GOVERNMENT-SUPPORTED WORK IS ADMINISTERED CONSISTENTLY WITH APPLICABLE GRANT, CONTRACT, AND CHARITABLE-USE REQUIREMENTS. IN FY25, THE AD COUNCIL SECURED $1 BILLION IN DONATED MEDIA SUPPORT ACROSS DIGITAL, TELEVISION, RADIO, PRINT AND OUTOFHOME PLATFORMS ON BEHALF OF OUR SPONSORS' CAMPAIGNS. THIS SUSTAINED LEVEL OF NATIONAL VISIBILITY ENSURES CRITICAL MESSAGES REACH BROAD AUDIENCES, MAXIMIZING AWARENESS AND ENGAGEMENT. DONATED MEDIA IS USED TO DISSEMINATE NONPARTISAN PUBLIC SERVICE MESSAGES FOR CHARITABLE AND EDUCATIONAL PURPOSES. THE AD COUNCIL'S CAMPAIGNS ARE DESIGNED TO INSPIRE ACTION AND ACCELERATE CHANGE. WE APPLY RIGOROUS RESEARCH, DATA DRIVEN STRATEGIES, AND ONGOING OPTIMIZATION TO INCREASE THE EFFECTIVENESS OF EVERY CAMPAIGN. THIS YEAR, WE EXPANDED OUR NETWORK OF CREATIVE, DIGITAL, MOBILE, TRUSTED MESSENGERS AND TECHNOLOGY PARTNERS TO DEEPEN AUDIENCE ENGAGEMENT AND STRENGTHEN OUR ABILITY TO PROVIDE INFORMATION INTENDED TO INCREASE PUBLIC AWARENESS, UNDERSTANDING, AND INFORMED DECISION-MAKING. THE AD COUNCIL'S NEARLY 30 ACTIVE CAMPAIGNS ADDRESS COMMUNITY AND OPPORTUNITY, EARLY DETECTION AND PREVENTIVE HEALTH, FIREARM INJURY PREVENTION, MENTAL HEALTH AND SAFETY. COLLECTIVELY, THE CONTRIBUTIONS OF OUR CREATIVE PARTNERS, MEDIA SUPPORTERS AND PHILANTHROPIC DONORS MAKE THESE EFFORTS POSSIBLEENSURING THAT LIFE CHANGING INFORMATION AND RESOURCES REACH MILLIONS OF PEOPLE EVERY YEAR. NOTABLE CAMPAIGN RESULTS IN FY25 INCLUDE: YOUTH FIREARM INJURY PREVENTION AMONG PARENTS AWARE OF THE WORK, 71 PERCENT REPORT HAVING HAD A CONVERSATION ABOUT THIS NONPARTISAN SAFETY EDUCATION COMMUNICATIONS PROGRAM FOCUSED ON REDUCING ACCIDENTAL YOUTH FIREARM INJURIES AND DEATHS. ADULT MENTAL HEALTH SEVENTYSIX PERCENT OF ADULTS WHO ARE AWARE OF OUR CAMPAIGN REPORT THAT TAKING CARE OF THEIR MENTAL HEALTH IS A TOP PRIORITY. SKILLS-FIRST HIRING HIRING PRACTICES ARE INCREASINGLY SHIFTING TOWARD SKILLS-FIRST VERSUS DEGREE-FIRST HIRING. YOUTH VAPING PREVENTION PARENTS WHO HAVE SEEN OUR CAMPAIGN WORK ARE 10% MORE LIKELY TO PRIORITIZE TALKING TO THEIR CHILD ABOUT THE DANGERS OF VAPING. WILDLIFE PREVENTION SMOKEY BEAR IS THE FACE OF THE LONGEST RUNNING PSA CAMPAIGN IN AMERICAN HISTORY. |
| FORM 990, PART VI, SECTION B, LINE 11B | I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE. |
| FORM 990, PART VI, SECTION B, LINE 12C | ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHIEF PEOPLE OFFICER; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. |
| FORM 990, PART VI, SECTION B, LINE 15 | APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT, AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2021 WHICH INCLUDED AN UPDATED COMPENSATION DESIGN AND SALARY STRUCTURE. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2025 COMPENSATION REVIEW WAS PERFORMED IN OCTOBER 2024. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR, AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. |
| FORM 990, PART VI, SECTION C, LINE 19 | GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG. |
| FORM 990, PART VI, LINE 2: | THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES. |
| FORM 990, PART XI, LINE 9: | ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS -377. |
| FORM 990, PART XII, LINE 2C: | THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. |
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