2026-05-15T15:45:54-05:00 2025-06-30 331374517 PKF O'CONNOR DAVIES ADVISORY LLC 500 MAMARONECK AVENUE SUITE 301 HARRISON NY 105281633 990 2024-07-01 130417693 THE ADVERTISING COUNCIL INC ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 KENNETH M KROLL CHIEF FINANCIAL OFFICER 2129221500 2026-05-15 1 1 GARRETT M HIGGINS P00543209 9143818900 2026-05-14 2024 2025-03-06 01:10:19Z AD COUNCIL EDGE AD COUNCIL RESEARCH INSTITUTE KENNETH M KROLL 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 92341204 0 X WWW.ADCOUNCIL.ORG X 1942 NY THE AD COUNCIL MOBILIZES LEADING PARTNERS ACROSS ADVERTISING, MEDIA, MARKETING, BRANDS, TECHNOLOGY, GOVERNMENT, NONPROFITS AND PHILANTHROPY TO CREATE AND DISTRIBUTE NONPARTISAN, RESEARCH-BASED NATIONWIDE PUBLIC SERVICE COMMUNICATIONS ADDRESSING CHARITABLE, EDUCATIONAL, HEALTH, SAFETY, AND PUBLIC WELFARE ISSUES. THROUGH OUR COLLECTIVE IMPACT MODEL, VOLUNTEER CREATIVE AGENCIES CONTRIBUTE STRATEGIC AND CREATIVE EXPERTISE, MEDIA PARTNERS DONATE SIGNIFICANT ADVERTISING SPACE AND TIME, WITH FUNDING PARTNERS SUPPORTING DEVELOPMENT AND DISTRIBUTION, AND OUR BOARD PROVIDES ESSENTIAL OPERATING SUPPORT - TOGETHER ENABLING US TO TACKLE THE NATION'S MOST URGENT ISSUES AT SCALE. CONTRIBUTIONS/FUNDING ARE ACCEPTED AND USED ONLY FOR CHARITABLE PURPOSES AND DO NOT CONFER CONTROL OVER CAMPAIGN CONTENT INCONSISTENT WITH EXEMPT PURPOSES. 141 140 219 365 0 0 35098218 37709285 41254406 37671410 3215759 4814099 -775597 -761985 78792786 79432809 0 0 0 0 30633204 33354811 0 0 4324831 38266870 36484454 68900074 69839265 9892712 9593544 106079700 109963979 28243831 21995202 77835869 87968777 X THE AD COUNCIL IS THE NATION'S LEADING NONPROFIT PUBLIC SERVICE COMMUNICATIONS ORGANIZATION, CONVENING THE BEST STORYTELLERS TO DEVELOP LARGESCALE, RESEARCHDRIVEN CAMPAIGNS THAT EDUCATE, UNITE AND UPLIFT - RAISING AWARENESS, SHIFTING ATTITUDES AND DRIVING BEHAVIOR CHANGE ON THE NATION'S MOST PRESSING SOCIAL ISSUES. CAMPAIGNS ARE NONPARTISAN AND DO NOT SUPPORT OR OPPOSE CANDIDATES, PARTIES, OR ELECTORAL OUTCOMES. THE ORGANIZATION DOES NOT ACT AS A CONDUIT FOR POLITICAL OR NON-CHARITABLE ACTIVITY; CAMPAIGN FUNDS ARE CONTROLLED AND USED FOR APPROVED CHARITABLE PROGRAM PURPOSES. NO FUNDS, DOMESTIC OR FOREIGN, ARE USED FOR POLITICAL CAMPAIGN INTERVENTION OR TO INFLUENCE ELECTIONS. 0 0 53800607 0 37671410 THE AD COUNCIL CONDUCTS NONPARTISAN, RESEARCH-BASED PUBLIC SERVICE COMMUNICATIONS IN FURTHERANCE OF ITS CHARITABLE AND EDUCATIONAL PURPOSES. THE ORGANIZATION DOES NOT PARTICIPATE IN POLITICAL CAMPAIGN ACTIVITY, DOES NOT SUPPORT OR OPPOSE CANDIDATES OR POLITICAL PARTIES, AND DOES NOT USE FUNDS TO INFLUENCE ELECTIONS. CONTRIBUTIONS, GRANTS, GOVERNMENT-SUPPORTED FUNDING, AND DONATED MEDIA ARE USED SOLELY FOR CHARITABLE PROGRAM PURPOSES AND ARE SUBJECT TO ORGANIZATIONAL REVIEW, FINANCIAL CONTROLS, AND APPLICABLE EXEMPT-ORGANIZATION REQUIREMENTS. PROGRAM EXPENDITURES ARE DIRECTLY TIED TO CAMPAIGN DEVELOPMENT, PRODUCTION, DISTRIBUTION, ANALYTICS, AND EDUCATIONAL OUTREACH. [SEE CONTINUATION ON SCHEDULE O] 53800607 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 247 0 219 1 0 0 0 0 0 1 1 0 0 0 0 1 0 X 141 140 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AL AR CA FL GA IL KS KY MA MD MI MN MS NC ND NH NJ NM NY OR PA RI SC TN UT VA WV WI X X KENNETH M KROLL CFO 2129841946 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 LISA E SHERMAN PRESIDENT AND CEO 44.66 X X 1379863 0 971900 TARA WALPERT LEVY CHAIR 3.50 X X 0 0 0 DIEGO SCOTTI IMMEDIATE PAST CHAIR 2.00 X X 0 0 0 RITA FERRO VICE CHAIR 2.00 X X 0 0 0 CARLA HASSAN VICE CHAIR 2.00 X X 0 0 0 KIRK MCDONALD VICE CHAIR 2.00 X X 0 0 0 KIM KELLEHER SECRETARY 1.00 X X 0 0 0 LISA UTZSCHNEIDER CHAIR FINANCE COMMITTEE 3.00 X X 0 0 0 JONATHAN ADASHEK DIRECTOR 0.50 X 0 0 0 TIM ARMSTRONG DIRECTOR 0.50 X 0 0 0 ZENA ARNOLD DIRECTOR 0.50 X 0 0 0 JAY ASKINASI DIRECTOR, THRU 11/14/24 0.50 X 0 0 0 DR RICHARD AWDEH DIRECTOR 0.50 X 0 0 0 ANNA BAGER DIRECTOR 0.50 X 0 0 0 LARA BALAZS DIRECTOR, THRU 9/30/24 0.50 X 0 0 0 MICHELE BARLOW DIRECTOR 0.50 X 0 0 0 NATALIE BASTIAN DIRECTOR, THRU 6/1/25 0.50 X 0 0 0 MOLLY BATTIN DIRECTOR 0.50 X 0 0 0 NADJA BELLAN-WHITE DIRECTOR 0.50 X 0 0 0 LESLIE BERLAND DIRECTOR 0.50 X 0 0 0 JOSEPHINE BERTRAMS DIRECTOR 0.50 X 0 0 0 CHRIS BOOTHE DIRECTOR 0.50 X 0 0 0 ELIZABETH BRADY DIRECTOR 0.50 X 0 0 0 TYRONE BREWER DIRECTOR 0.50 X 0 0 0 ANDREA BRIMMER DIRECTOR 0.50 X 0 0 0 VANESSA BROADHURST DIRECTOR, THRU 4/16/25 0.50 X 0 0 0 MARC BRODHERSON DIRECTOR 0.50 X 0 0 0 HEIDI BROWNING DIRECTOR 0.50 X 0 0 0 MICHAEL BROWNSTEIN DIRECTOR 0.50 X 0 0 0 DEVIKA BULCHANDANI DIRECTOR 0.50 X 0 0 0 LISA CAPUTO DIRECTOR 0.50 X 0 0 0 FIONA CARTER DIRECTOR 0.50 X 0 0 0 KRISTIN CARVELL DIRECTOR, THRU 4/30/25 0.50 X 0 0 0 BLAKE CHANDLEE DIRECTOR, THRU 4/1/25 0.50 X 0 0 0 TIM CLARK DIRECTOR 0.50 X 0 0 0 DAVID COHEN DIRECTOR 0.50 X 0 0 0 JEFF COLLINS DIRECTOR 0.50 X 0 0 0 CHRISTINE COOK DIRECTOR 0.50 X 0 0 0 JILL CRESS DIRECTOR 0.50 X 0 0 0 TINA DAVIS DIRECTOR 0.50 X 0 0 0 TARA DIJULIO DIRECTOR 0.50 X 0 0 0 KYLE DROPP DIRECTOR 0.50 X 0 0 0 KATHLEEN DUNLOP DIRECTOR 0.50 X 0 0 0 RICHARD EDELMAN DIRECTOR 1.00 X 0 0 0 MEL EDWARDS DIRECTOR 0.50 X 0 0 0 TIM ELLIS DIRECTOR 1.00 X 0 0 0 CHRIS FOLEY DIRECTOR 0.50 X 0 0 0 ANNA FRABLE DIRECTOR 0.50 X 0 0 0 BRIANNA GAYS DIRECTOR 0.50 X 0 0 0 ADAM GERHART DIRECTOR 0.50 X 0 0 0 GREG GLENDAY DIRECTOR 0.50 X 0 0 0 BEN GOLDHIRSH DIRECTOR 0.50 X 0 0 0 JENNIFER GOTTLIEB DIRECTOR 0.50 X 0 0 0 MICHAEL GUTH DIRECTOR 0.50 X 0 0 0 BILL C HAGELSTEIN DIRECTOR 0.50 X 0 0 0 ELENA HALE DIRECTOR 0.50 X 0 0 0 JOHN HALLEY DIRECTOR 0.50 X 0 0 0 CHRISSIE HANSON DIRECTOR 0.50 X 0 0 0 SARAH HARMS DIRECTOR 0.50 X 0 0 0 PATRICK HARRIS DIRECTOR, THRU 2/28/25 0.50 X 0 0 0 JED HARTMAN DIRECTOR 0.50 X 0 0 0 TARIQ HASSAN DIRECTOR, THRU 2/28/25 0.50 X 0 0 0 DIANA HAUSSLING DIRECTOR 0.50 X 0 0 0 GAIL HEIMANN DIRECTOR, THRU 12/15/24 0.50 X 0 0 0 TAMMY HENAULT DIRECTOR 0.50 X 0 0 0 ELIZABETH HERBST-BRADY DIRECTOR, THRU 9/30/24 0.50 X 0 0 0 JOHANNA HERRMANN DIRECTOR 0.50 X 0 0 0 MICHAEL HOUSTON DIRECTOR 0.50 X 0 0 0 LISA RYAN HOWARD DIRECTOR 0.50 X 0 0 0 CHARISSE HUGHES DIRECTOR 0.50 X 0 0 0 JEAN-PAUL JANSEN DIRECTOR 0.50 X 0 0 0 DAMAUNE JOURNEY DIRECTOR 0.50 X 0 0 0 PETER JUNG DIRECTOR, THRU 4/16/25 0.50 X 0 0 0 MARLA KAPLOWITZ DIRECTOR, THRU 6/1/25 0.50 X 0 0 0 HARRY KARGMAN DIRECTOR 0.50 X 0 0 0 MICHAEL KASSAN DIRECTOR 1.00 X 0 0 0 JENNIFER KATTULA DIRECTOR 0.50 X 0 0 0 JACKELYN KELLER DIRECTOR 0.50 X 0 0 0 JACKI KELLEY DIRECTOR 1.00 X 0 0 0 SOPHIE KELLY DIRECTOR 0.50 X 0 0 0 KELLYN SMITH KENNY DIRECTOR 1.00 X 0 0 0 JO KINSELLA DIRECTOR, THRU 6/1/25 0.50 X 0 0 0 ZACH KITSCHKE DIRECTOR 0.50 X 0 0 0 MICHAEL KOMASINSKI DIRECTOR, THRU 2/15/25 0.50 X 0 0 0 AMIT KOTECHA DIRECTOR, THRU 12/10/24 0.50 X 0 0 0 SUZANNE KOUNKEL DIRECTOR 0.50 X 0 0 0 JILL KRAMER DIRECTOR 0.50 X 0 0 0 SARAH KRAMER DIRECTOR 0.50 X 0 0 0 STEVEN KRITZMAN DIRECTOR 0.50 X 0 0 0 MICHAEL LACORAZZA DIRECTOR 0.50 X 0 0 0 STEVE LANZANO DIRECTOR 0.50 X 0 0 0 RYANNE LAREDO DIRECTOR 0.50 X 0 0 0 LORENZO LARINI DIRECTOR 0.50 X 0 0 0 DARYL LEE DIRECTOR 0.50 X 0 0 0 TAMMY LEVINE DIRECTOR 0.50 X 0 0 0 LYNN LEWIS DIRECTOR, THRU 3/1/25 0.50 X 0 0 0 RYAN LINDER DIRECTOR 0.50 X 0 0 0 ROBERT D LIODICE DIRECTOR 0.50 X 0 0 0 ANTONIO LUCIO DIRECTOR 0.50 X 0 0 0 HEATHER MALENSHEK DIRECTOR 0.50 X 0 0 0 MARK MARSHALL DIRECTOR 0.50 X 0 0 0 DOUG MARTIN DIRECTOR 0.50 X 0 0 0 JARROD MARTIN DIRECTOR 0.50 X 0 0 0 STACY MARTINET DIRECTOR 1.00 X 0 0 0 SETH MATLINS DIRECTOR 0.50 X 0 0 0 JOHANNA MAYER-JONES DIRECTOR 0.50 X 0 0 0 SEAN MCCAFFREY DIRECTOR 0.50 X 0 0 0 DON MCGUIRE DIRECTOR 0.50 X 0 0 0 ALICE MCKOWN DIRECTOR 0.50 X 0 0 0 NICOLA MENDELSOHN DIRECTOR 1.00 X 0 0 0 NICHOLAS MERCURIO DIRECTOR 0.50 X 0 0 0 SHAKIR MOIN DIRECTOR 0.50 X 0 0 0 TRAVIS MONTAGUE DIRECTOR, THRU 11/1/24 0.50 X 0 0 0 ALAN MOSS DIRECTOR 1.00 X 0 0 0 JENNIFER MURILLO DIRECTOR 0.50 X 0 0 0 CATHERINE NEWMAN DIRECTOR 0.50 X 0 0 0 KYLE NORRINGTON DIRECTOR 0.50 X 0 0 0 SHANNON NUNN DIRECTOR, THRU 11/1/24 0.50 X 0 0 0 STEVE PACHECO DIRECTOR 0.50 X 0 0 0 DREW PANAYIOTOU DIRECTOR, THRU 9/15/24 0.50 X 0 0 0 NICOLLE PANGIS DIRECTOR 0.50 X 0 0 0 CHRIS PAQUETTE DIRECTOR, THRU 12/31/24 0.50 X 0 0 0 RYAN PAULEY DIRECTOR, THRU 9/15/24 0.50 X 0 0 0 PJ PEREIRA DIRECTOR 0.50 X 0 0 0 STEVEN WOLFE PEREIRA DIRECTOR, THRU 9/15/24 0.50 X 0 0 0 ELLIOTT PETTIT DIRECTOR, THRU 12/31/24 0.50 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 0.50 X 0 0 0 THOMAS RANESE DIRECTOR 0.50 X 0 0 0 MARY ANN REILLY DIRECTOR, THRU 12/31/24 0.50 X 0 0 0 AMY REINHARD DIRECTOR, THRU 4/16/25 0.50 X 0 0 0 SUSAN RIENOW DIRECTOR 0.50 X 0 0 0 LISA ROATH DIRECTOR 0.50 X 0 0 0 JOY ROBINS DIRECTOR 1.00 X 0 0 0 ALISON RODDEN DIRECTOR 0.50 X 0 0 0 CHRIS ROGERS DIRECTOR 0.50 X 0 0 0 TIFFANY ROLFE DIRECTOR 0.50 X 0 0 0 JAMES ROOKE DIRECTOR 0.50 X 0 0 0 DOUG ROZEN DIRECTOR, THRU 3/11/25 0.50 X 0 0 0 ELIZABETH RUTLEDGE DIRECTOR 0.50 X 0 0 0 CARRIE SEIFER DIRECTOR, THRU 9/30/24 0.50 X 0 0 0 DAVANG SHAH DIRECTOR 0.50 X 0 0 0 DONNA SHARP DIRECTOR 0.50 X 0 0 0 JESSICA SIBLEY DIRECTOR 0.50 X 0 0 0 TIM SIMS DIRECTOR 1.00 X 0 0 0 SAMANTHA SKEY DIRECTOR 0.50 X 0 0 0 RAMON SOTO DIRECTOR 1.00 X 0 0 0 DONNA SPECIALE DIRECTOR, THRU 6/1/25 0.50 X 0 0 0 MITCH SPOLAN DIRECTOR, THRU 11/30/24 0.50 X 0 0 0 ANDREW SPRINGATE DIRECTOR, THRU 4/16/25 0.50 X 0 0 0 JOSH STINCHCOMB DIRECTOR 0.50 X 0 0 0 RANDI STIPES DIRECTOR 0.50 X 0 0 0 STEVE STOUTE DIRECTOR 0.50 X 0 0 0 GREG STUART DIRECTOR 0.50 X 0 0 0 ANDREW SWINAND DIRECTOR 0.50 X 0 0 0 LYNN TEO DIRECTOR, THRU 4/16/25 0.50 X 0 0 0 TODD TERESI DIRECTOR 0.50 X 0 0 0 KARIN TIMPONE DIRECTOR, THRU 12/31/24 0.50 X 0 0 0 DARA TRESEDER DIRECTOR 0.50 X 0 0 0 GAYLE TROBERMAN DIRECTOR 0.50 X 0 0 0 TYLER TURNBULL DIRECTOR 0.50 X 0 0 0 ALEXA VIGNONE DIRECTOR 0.50 X 0 0 0 AARON WALTON DIRECTOR 1.00 X 0 0 0 BILL WATKINS DIRECTOR 0.50 X 0 0 0 WILLIAM WHITE DIRECTOR 1.00 X 0 0 0 EMILY WILCOX DIRECTOR 0.50 X 0 0 0 ROB WILK DIRECTOR 0.50 X 0 0 0 JENNIFER WILSON DIRECTOR 0.50 X 0 0 0 BILL WISE DIRECTOR 0.50 X 0 0 0 JEN WONG DIRECTOR 0.50 X 0 0 0 LOUISA WONG DIRECTOR, THRU 9/15/24 0.50 X 0 0 0 MARK ZAGORSKI DIRECTOR 0.50 X 0 0 0 SHELLEY ZALIS DIRECTOR 0.50 X 0 0 0 ANDREA ZARETSKY DIRECTOR 0.50 X 0 0 0 NEAL ZUCKERMAN DIRECTOR 0.50 X 0 0 0 KENNETH M KROLL CHIEF FINANCIAL & OPERATIONS OFFICER 41.86 X 505491 0 163261 PAULA VEALE CHIEF MARKETING & COMMUNICATION 41.03 X 532107 0 204844 HEIDI ARTHUR CHIEF CAMPAIGN & PROGRAM OFFICER 38.42 X 429965 0 154433 DINUKSHINI JEROMINE PERERA CHIEF MEDIA OFFICER 35.43 X 419833 0 165657 MICHELLE HILLMAN CHIEF CAMPAIGN & PROGRAM OFFICER 37.40 X 412182 0 174940 CORRINA ANN GREENBERG CHIEF DEVELOPMENT OFFICER, THRU 12/31/24 19.86 X 398866 0 10752 CHARYSSE NUNEZ CHIEF INSIGHTS & ANALYTICS OFFICER 38.38 X 392032 0 137094 REGINA BRADLEY CHIEF PEOPLE OFFICER 41.58 X 386013 0 158033 ELISE JAMES CHIEF CULTURE & COMMUNITY OFFICER 38.94 X 369064 0 149546 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 35.37 X 351425 0 146265 LORNA LIGHTFOOT-WARE CHIEF LEGAL OFFICER 44.39 X 248692 0 88137 DANIELLE LINET SVP CREATIVE STUDIO&MARKETING OPERATIONS 37.49 X 277894 0 95296 ANTHONY CHARLES SIGNORELLI SVP, CORPORATE PARTNERSHIPS 35.54 X 257069 0 73825 ANTHONY FOLENO SVP, STRATEGY & EVALUATION 39.03 X 256891 0 74745 KATHRYN ASHLEY MENSCHNER SVP, MEDIA STRATEGY & ENGAGEMENT 35.80 X 252518 0 60252 ANNE DEO SVP, ANALYTICS 40.65 X 250383 0 117451 BARBARA LESHINSKY FORMER CHIEF REVENUE & DEVELOPMENT 0.00 X 173992 0 0 7294280 0 2946431 98 1 1 0 THE TRADE DESK INC 1114 6TH AVENUE 46TH FLOOR NEW YORK CA 10036 PROGRAMMATIC DSP 2736918 CG VISUAL SOLUTIONS CORPORATION 120 9TH AVENUE LONGMONT CO 80501 DIGITAL PRINTING - BILLBOARD & SIGNAGE 2460927 VISTAR MEDIA INC 625 6TH AVENUE FLOOR 2 NEW YORK NY 10011 PRODUCTION 1534004 CREATIVE & RESPONSE RESEARCH SERVICES I 150 N MICHIGAN AVENUE 34TH FLOOR CHICAGO IL 60601 RESEARCH 1379715 IPSOS PUBLIC AFFAIRS INC 1146 19TH STREET NORTHWEST SUITE WASHINGTON DC 20036 PRODUCTION 1318198 68 9396006 28313279 37709285 PUBLIC SVC CAMPAIGNS 900099 36658015 36658015 SOC. IMPACT RESEARCH 900099 1013395 1013395 37671410 2729539 2729539 473820 0 473820 473820 473820 13283500 11198940 2084560 2084560 2084560 473550 9396006 1709455 -1235905 -1235905 OTHER INCOME 900099 100 100 100 79432809 37671410 0 4052114 6808134 2503122 3543232 761780 21234888 16257045 2730367 2247476 1204755 878619 212145 113991 2197338 1460341 562763 174234 1909696 1379373 340688 189635 401042 366542 34500 323684 323684 34500 34500 420333 202822 186946 30565 307826 33603 274223 242476 132761 95024 14691 1452809 944582 507847 380 1090519 831084 184407 75028 1233993 518890 444332 270771 457621 84369 341658 31594 728611 728611 167438 167438 PROD. & DISTRIBUTION 27149339 27149339 TEMP HELP & RECRUITING 2128772 1271984 532565 324223 PSA ANALYTICS 55710 53530 2180 OUTREACH FUNCTIONS 55104 4314 3106 47684 234677 94829 131569 8279 69839265 53800607 11713827 4324831 1000 1000 44303857 44184772 4179708 4191702 15745558 17373083 1121534 1149784 13685095 11572890 2533248 2112205 33807388 37299526 4387407 3651907 106079700 109963979 10091107 9839194 11778974 6841282 6373750 5314726 28243831 21995202 X 62638224 67296314 15197645 20672463 77835869 87968777 106079700 109963979 X 9593544 539741 -377 X X 0 1 X 1 1 1 X 79344770 24138936 30948559 35098218 37709285 207239768 36367960 42125509 39365598 41254406 37671410 196784883 115712730 66264445 70314157 76352624 75380695 404024651 207850 205450 199150 182409 187556 982415 7159908 20670868 13678767 15916607 14851029 72277179 7367758 20876318 13877917 16099016 15038585 73259594 330765057 495757 608999 1809127 2733108 3203359 8850350 495757 608999 1809127 2733108 3203359 8850350 27 12168 3152 35 100 15482 116208514 66885612 72126436 79085767 78584154 412890483 0.80110 0.80110 0.02140 0.01630 X SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME: MISCELLANEOUS INCOME - 2020 AMOUNT: $ 27. 2021 AMOUNT: $ 12,168. 2022 AMOUNT: $ 3,152. 2023 AMOUNT: $ 35. 2024 AMOUNT: $ 100. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 6386172 4652279 1733893 5900703 5542138 358565 1398220 1378473 19747 2112205 DEPOSITS FROM CAMPAIGN SPONSORS 418750 ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION 142122 RETIREMENT AND OTHER DEFERRED COMPENSATION 664845 LEASE LIABILITIES 4089009 5314726 X 83614182 539741 1932554 1709455 4181750 79432432 377 377 79432809 73481274 1932554 1709455 3642009 69839265 0 69839265 PART X, LINE 2: THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS. PART XI, LINE 2D - OTHER ADJUSTMENTS: SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,709,455. PART XI, LINE 4B - OTHER ADJUSTMENTS: ACTUARIAL LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION 377. PART XII, LINE 2D - OTHER ADJUSTMENTS: SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,709,455. ANNUAL DINNER 9869556 9396006 473550 348740 1360715 9869556 9396006 473550 348740 1360715 1709455 -1235905 X X 1 1 X X X X 1 0 0 0 0 0 0 1 0 LISA E SHERMAN PRESIDENT AND CEO 736720 0 351000 0 292143 0 915186 0 56714 0 2351763 0 601414 0 PAULA VEALE CHIEF MARKETING & COMMUNICATION 356619 0 92125 0 83363 0 156777 0 48067 0 736951 0 160854 0 KENNETH M KROLL CHIEF FINANCIAL & OPERATIONS OFFICER 379851 0 86900 0 38740 0 148286 0 14975 0 668752 0 94025 0 MICHELLE HILLMAN CHIEF CAMPAIGN & PROGRAM OFFICER 316461 0 83750 0 11971 0 136837 0 38103 0 587122 0 87526 0 DINUKSHINI JEROMINE PERERA CHIEF MEDIA OFFICER 335806 0 79350 0 4677 0 132275 0 33382 0 585490 0 80606 0 HEIDI ARTHUR CHIEF CAMPAIGN & PROGRAM OFFICER 321671 0 83750 0 24544 0 136869 0 17564 0 584398 0 87417 0 REGINA BRADLEY CHIEF PEOPLE OFFICER 307361 0 72450 0 6202 0 125321 0 32712 0 544046 0 74836 0 CHARYSSE NUNEZ CHIEF INSIGHTS & ANALYTICS OFFICER 313589 0 74880 0 3563 0 122027 0 15067 0 529126 0 75578 0 ELISE JAMES CHIEF CULTURE & COMMUNITY OFFICER 296804 0 67540 0 4720 0 111661 0 37885 0 518610 0 69787 0 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 270795 0 63250 0 17380 0 112097 0 34168 0 497690 0 64443 0 CORRINA ANN GREENBERG CHIEF DEVELOPMENT OFFICER, THRU 12/31/24 247130 0 40833 0 110903 0 0 0 10752 0 409618 0 0 0 DANIELLE LINET SVP CREATIVE STUDIO&MARKETING OPERATIONS 227169 0 46100 0 4625 0 65431 0 29865 0 373190 0 46100 0 ANNE DEO SVP, ANALYTICS 204965 0 44300 0 1118 0 61175 0 56276 0 367834 0 44300 0 LORNA LIGHTFOOT-WARE CHIEF LEGAL OFFICER 207019 0 40000 0 1673 0 83306 0 4831 0 336829 0 0 0 ANTHONY FOLENO SVP, STRATEGY & EVALUATION 220442 0 35375 0 1074 0 58418 0 16327 0 331636 0 35375 0 ANTHONY CHARLES SIGNORELLI SVP, CORPORATE PARTNERSHIPS 213115 0 43000 0 954 0 59410 0 14415 0 330894 0 43000 0 KATHRYN ASHLEY MENSCHNER SVP, MEDIA STRATEGY & ENGAGEMENT 205756 0 45825 0 937 0 57716 0 2536 0 312770 0 45825 0 BARBARA LESHINSKY FORMER CHIEF REVENUE & DEVELOPMENT 0 0 173770 0 222 0 0 0 0 0 173992 0 173770 0 PART I, LINE 1A THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: LISA E. SHERMAN, HEIDI ARTHUR, DINUKSHINI JEROMINE PERERA, MICHELLE HILLMAN, CORRINA ANN GREENBERG, CHARYSSE NUNEZ, REGINA BRADLEY, DANIELLE LINET, ANTHONY CHARLES SIGNORELLI, KATHRYN ASHLEY MENSCHNER, AND ANNE DEO. PART I, LINE 4A PURSUANT TO THE TERMS AND CONDITIONS OF CORRINA ANN GREENBERG'S SEPARATION AGREEMENT, THE ORGANIZATION MADE PAYMENTS IN THE AMOUNT OF $87,500 IN 2024. THE PAYMENTS WERE TREATED AS TAXABLE COMPENSATION TO THE RECIPIENT. PART I, LINE 7 AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. FORM 990, PART III, LINE 4A: FUNDING PARTNERS SUPPORT CHARITABLE AND EDUCATIONAL CAMPAIGNS SUBJECT TO AD COUNCIL'S CONTENT REVIEW, FINANCIAL CONTROLS, AND EXEMPT-PURPOSE REQUIREMENTS. ANY GOVERNMENT-SUPPORTED WORK IS ADMINISTERED CONSISTENTLY WITH APPLICABLE GRANT, CONTRACT, AND CHARITABLE-USE REQUIREMENTS. IN FY25, THE AD COUNCIL SECURED $1 BILLION IN DONATED MEDIA SUPPORT ACROSS DIGITAL, TELEVISION, RADIO, PRINT AND OUTOFHOME PLATFORMS ON BEHALF OF OUR SPONSORS' CAMPAIGNS. THIS SUSTAINED LEVEL OF NATIONAL VISIBILITY ENSURES CRITICAL MESSAGES REACH BROAD AUDIENCES, MAXIMIZING AWARENESS AND ENGAGEMENT. DONATED MEDIA IS USED TO DISSEMINATE NONPARTISAN PUBLIC SERVICE MESSAGES FOR CHARITABLE AND EDUCATIONAL PURPOSES. THE AD COUNCIL'S CAMPAIGNS ARE DESIGNED TO INSPIRE ACTION AND ACCELERATE CHANGE. WE APPLY RIGOROUS RESEARCH, DATA DRIVEN STRATEGIES, AND ONGOING OPTIMIZATION TO INCREASE THE EFFECTIVENESS OF EVERY CAMPAIGN. THIS YEAR, WE EXPANDED OUR NETWORK OF CREATIVE, DIGITAL, MOBILE, TRUSTED MESSENGERS AND TECHNOLOGY PARTNERS TO DEEPEN AUDIENCE ENGAGEMENT AND STRENGTHEN OUR ABILITY TO PROVIDE INFORMATION INTENDED TO INCREASE PUBLIC AWARENESS, UNDERSTANDING, AND INFORMED DECISION-MAKING. THE AD COUNCIL'S NEARLY 30 ACTIVE CAMPAIGNS ADDRESS COMMUNITY AND OPPORTUNITY, EARLY DETECTION AND PREVENTIVE HEALTH, FIREARM INJURY PREVENTION, MENTAL HEALTH AND SAFETY. COLLECTIVELY, THE CONTRIBUTIONS OF OUR CREATIVE PARTNERS, MEDIA SUPPORTERS AND PHILANTHROPIC DONORS MAKE THESE EFFORTS POSSIBLEENSURING THAT LIFE CHANGING INFORMATION AND RESOURCES REACH MILLIONS OF PEOPLE EVERY YEAR. NOTABLE CAMPAIGN RESULTS IN FY25 INCLUDE: YOUTH FIREARM INJURY PREVENTION AMONG PARENTS AWARE OF THE WORK, 71 PERCENT REPORT HAVING HAD A CONVERSATION ABOUT THIS NONPARTISAN SAFETY EDUCATION COMMUNICATIONS PROGRAM FOCUSED ON REDUCING ACCIDENTAL YOUTH FIREARM INJURIES AND DEATHS. ADULT MENTAL HEALTH SEVENTYSIX PERCENT OF ADULTS WHO ARE AWARE OF OUR CAMPAIGN REPORT THAT TAKING CARE OF THEIR MENTAL HEALTH IS A TOP PRIORITY. SKILLS-FIRST HIRING HIRING PRACTICES ARE INCREASINGLY SHIFTING TOWARD SKILLS-FIRST VERSUS DEGREE-FIRST HIRING. YOUTH VAPING PREVENTION PARENTS WHO HAVE SEEN OUR CAMPAIGN WORK ARE 10% MORE LIKELY TO PRIORITIZE TALKING TO THEIR CHILD ABOUT THE DANGERS OF VAPING. WILDLIFE PREVENTION SMOKEY BEAR IS THE FACE OF THE LONGEST RUNNING PSA CAMPAIGN IN AMERICAN HISTORY. FORM 990, PART VI, SECTION B, LINE 11B I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHIEF PEOPLE OFFICER; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. FORM 990, PART VI, SECTION B, LINE 15 APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT, AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2021 WHICH INCLUDED AN UPDATED COMPENSATION DESIGN AND SALARY STRUCTURE. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2025 COMPENSATION REVIEW WAS PERFORMED IN OCTOBER 2024. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR, AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG. FORM 990, PART VI, LINE 2: THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES. FORM 990, PART XI, LINE 9: ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS -377. FORM 990, PART XII, LINE 2C: THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.