ADVERTISING COUNCIL INC: Form 990, tax year 2009

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2009-07-01 to 2010-06-30
Filed: 2011-05-13
IRS object ID: 201131339349302288
Schema version: 2009v1.7
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2011-05-13T10:46:19-05:00	Timestamp
Tax Period End Date	2010-06-30	TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	O'Connor Davies Munns & Dobbins llp	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	60 East 42nd Street	AddressLine1
City	New York	City
State	NY	State
ZIP Code	101653698	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2009-07-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	The Advertising Council Inc	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Control	ADVE	NameControl
Phone	2129221500	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1
City	New York	City
State	NY	State
ZIP Code	10017	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	Jon Fish	Name
Title	EXECUTIVE VP AND CFO	Title
Phone	2129221500	Phone
Date Signed	2011-05-13	DateSigned
Authorize Third Party	1	AuthorizeThirdParty

Preparer Preparer

Field	Value	IRS element (for citing)
Name	Thomas Blaney	Name
Phone	2122862600	Phone

Field	Value	IRS element (for citing)
Tax Year	2009	TaxYear
Build TS	2016-02-24 21:20:13Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	JON FISH	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1
City	New York	City
State	NY	State
ZIP Code	10017	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	42003000	GrossReceipts
Group Return For Affiliates	0	GroupReturnForAffiliates
Organization501c	X	Organization501c
Web Site	www.adcouncil.org	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	1942	YearFormation
State Legal Domicile	NY	StateLegalDomicile
Activity Or Mission Description	During the course of the year, the Ad Council conducted over 50 national multimedia public service (continuation) campaigns on behalf of both non-profit organizations and government agencies addressing issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.	ActivityOrMissionDescription
Nbr Voting Members Governing Body	100	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	99	NbrIndependentVotingMembers
Total Nbr Employees	118	TotalNbrEmployees
Total Nbr Volunteers	262	TotalNbrVolunteers
Total Gross UBI	0	TotalGrossUBI
Net Unrelated Business Txbl Income	0	NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year	7388042	ContributionsGrantsPriorYear
Contributions Grants Current Year	8784479	ContributionsGrantsCurrentYear
Program Service Revenue Prior Year	33385431	ProgramServiceRevenuePriorYear
Program Service Revenue CY	31038624	ProgramServiceRevenueCY
Investment Income Prior Year	-199157	InvestmentIncomePriorYear
Investment Income Current Year	329006	InvestmentIncomeCurrentYear
Other Revenue Prior Year	-210907	OtherRevenuePriorYear
Other Revenue Current Year	-197380	OtherRevenueCurrentYear
Total Revenue Prior Year	40363409	TotalRevenuePriorYear
Total Revenue Current Year	39954729	TotalRevenueCurrentYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	11042029	SalariesEtcPriorYear
Salaries Etc Current Year	11225669	SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year	31700	TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY	27028	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	1283257	TotalFundrsngExpCurrentYear
Other Expense Prior Year	28328531	OtherExpensePriorYear
Other Expenses Current Year	25891216	OtherExpensesCurrentYear
Total Expenses Prior Year	39402260	TotalExpensesPriorYear
Total Expenses Current Year	37143913	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	961149	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	2810816	RevenuesLessExpensesCY
Total Assets BOY	27145783	TotalAssetsBOY
Total Assets EOY	27880172	TotalAssetsEOY
Total Liabilities BOY	17102489	TotalLiabilitiesBOY
Total Liabilities EOY	14186138	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	10043294	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	13694034	NetAssetsOrFundBalancesEOY
Mission Description	The Advertising Council's mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. To that end, the Ad Council marshals donated talent from the (continuation) advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action.	MissionDescription
Significant New Program Services	0	SignificantNewProgramServices
Significant Change	0	SignificantChange
Expense	30407932	Expense
Revenue	31038624	Revenue
Description	The Ad Council's program service is the creation and distribution of public service campaigns targeting the American people. These public service campaigns generally fall into four major areas: 1. Health; 2. Safety; 3. Education; and 4. Community. The issue area of Health deals with both the body and the mind. Health issues are significant for all Americans because they promote individual behaviors to benefit both individual health outcomes and the greater health of the community. Because so many leading illnesses and diseases are proven to be preventable by a handful of health behaviors, a priority is to utilize communications to educate the public and establish healthy habits as early on in life as possible. The Ad (continuation) Council currently promotes healthy behaviors in order to prevent heart disease, lead poisoning, autism, diabetes complications, childhood asthma, to name only a few of the serious health issues tackled each year. The Ad Council also pays special attention to mental illness, the stigma often attached to it, and its connection to suicide. Public service messaging addressing Safety issues is imperative for all Americans because it strives to keep the people of our country safe and secure. Communications can effectively address the potential risk in the three places where Americans spend the most time - at home, work or school - and the hazards posed when traveling between them. The areas addressed by the Ad Council in this arena run the gamut from informing the public on the use of safety equipment, such as safety belts and booster seats, the consequences of impaired driving, to emergency preparedness, teen dating abuse and online sexual exploitation. For the purpose of its public service campaigns, the Ad Council broadly defines Education. There are four key areas of focus under the broad program service of education which include: Early Childhood Development, K-12 Achievement, Higher Education Access and Quality, and Adult Education and Lifelong Learning. By building communications programs around these areas, Ad Council initiatives raise awareness of these issues in order to stimulate dialogue, improve attitudes and change behavior. Within the program service of Education, the Ad Council's public service messaging includes crucial campaigns ranging from early childhood development, high school dropout prevention all the way through to financial literacy and adult education.The last of the largest program service areas is Community. For the purpose of Ad Council public service campaigns, the definition of Community encompasses key factors affecting our common and shared well being. An effective community works over the long-term to foster, achieve and sustain economic, environmental, civic and social well being for its people. The Ad Council's work in this arena is to inform, inspire and educate the American people, allowing them to make voluntary contributions as they see fit, without advocating any partisan or political action. The areas within this program service include: economic opportunity, anti-discrimination and character development, civil engagement and civil liberties and protecting our nation's natural resources. A small sample of the individual initiatives includes foster care adoption, hunger prevention, wildfire prevention and energy efficiency.	Description
Total Program Service Expense	30407932	TotalProgramServiceExpense
Described In501 C3	1	DescribedIn501C3
Schedule B Required	1	ScheduleBRequired
Political Activities	0	PoliticalActivities
Lobbying Activities	0	LobbyingActivities
Donor Advised Funds	0	DonorAdvisedFunds
Conservation Easements	0	ConservationEasements
Collections Of Art	0	CollectionsOfArt
Credit Counseling	0	CreditCounseling
Term Or Permanent Endowments	0	TermOrPermanentEndowments
Balance Sheet Amounts Reported	1	BalanceSheetAmountsReported
Independent Audit Financial Stmt	1	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	0	ConsolidatedAuditFinancialStmt
School	0	School
Foreign Office	0	ForeignOffice
Foreign Activities	0	ForeignActivities
More Than5000 K To Organizations	0	MoreThan5000KToOrganizations
More Than5000 K To Individuals	0	MoreThan5000KToIndividuals
Professional Fundraising	1	ProfessionalFundraising
Fundraising Activities	1	FundraisingActivities
Gaming	0	Gaming
Hospital	0	Hospital
Grants To Organizations	0	GrantsToOrganizations
Grants To Individuals	0	GrantsToIndividuals
Schedule J Required	1	ScheduleJRequired
Tax Exempt Bonds	0	TaxExemptBonds
Excess Benefit Transaction	0	ExcessBenefitTransaction
Prior Excess Benefit Transaction	0	PriorExcessBenefitTransaction
Loan To Officer Or DQP	0	LoanToOfficerOrDQP
Grant To Related Person	0	GrantToRelatedPerson
Bsnss Rltnshp With Organization	0	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	0	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	1	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	0	DeductibleNonCashContributions
Deductible Contributions Of Art	0	DeductibleContributionsOfArt
Terminated	0	Terminated
Partial Liquidation	0	PartialLiquidation
Disregarded Entity	0	DisregardedEntity
Related Entity	0	RelatedEntity
Related Org Controlled Entity	0	RelatedOrgControlledEntity
Transfers To Exempt Non Chrtbl Org	0	TransfersToExemptNonChrtblOrg
Activities Conducted Partnership	0	ActivitiesConductedPartnership
Schedule O Required	1	ScheduleORequired
Number Forms Transmitted With1096	91	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Compliance With Backup Witholding	1	ComplianceWithBackupWitholding
Number Of Employees	118	NumberOfEmployees
Employment Tax Returns Filed	1	EmploymentTaxReturnsFiled
Unrelated Business Income	0	UnrelatedBusinessIncome
Foreign Financial Account	0	ForeignFinancialAccount
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTrans
Taxable Party Notification	0	TaxablePartyNotification
Non Deductible Contributions	0	NonDeductibleContributions
Quid Pro Quo Contributions	1	QuidProQuoContributions
Quid Pro Quo Disclosure	1	QuidProQuoDisclosure
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOf
Funds To Pay Premiums	0	FundsToPayPremiums
Premiums Paid	0	PremiumsPaid
Nbr Voting Governing Body Members	100	NbrVotingGoverningBodyMembers
Number Independent Voting Members	99	NumberIndependentVotingMembers
Family Or Business Relationship	0	FamilyOrBusinessRelationship
Delegation Of Management Duties	0	DelegationOfManagementDuties
Changes To Organizing Docs	0	ChangesToOrganizingDocs
Material Diversion Or Misuse	0	MaterialDiversionOrMisuse
Members Or Stockholders	0	MembersOrStockholders
Election Of Board Members	0	ElectionOfBoardMembers
Decisions Subject To Approval	0	DecisionsSubjectToApproval
Minutes Of Governing Body	1	MinutesOfGoverningBody
Minutes Of Committees	1	MinutesOfCommittees
Officer Mailing Address	0	OfficerMailingAddress
Local Chapters	0	LocalChapters
Form990 Provided To Governing Body	1	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	1	ConflictOfInterestPolicy
Annual Disclosure Covered Persons	1	AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement	1	RegularMonitoringEnforcement
Whistleblower Policy	1	WhistleblowerPolicy
Document Retention Policy	1	DocumentRetentionPolicy
Compensation Process CEO	1	CompensationProcessCEO
Compensation Process Other	1	CompensationProcessOther
Investment In Joint Venture	0	InvestmentInJointVenture
States Where Copy Of Return Is Filed	AL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AK	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AZ	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AR	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CO	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CT	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	FL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	GA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	IL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	KS	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	KY	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	ME	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MD	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MI	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MN	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MS	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MO	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NH	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NJ	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NM	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NY	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NC	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	ND	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OH	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OK	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OR	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	PA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	RI	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	SC	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	TN	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	UT	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	VA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WV	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WI	StatesWhereCopyOfReturnIsFiled
Other Website	X	OtherWebsite
Upon Request	X	UponRequest

The Books Are In Care Of TheBooksAreInCareOf

Field	Value	IRS element (for citing)
Name Person	kenneth m kroll svp controller	NamePerson
Telephone Number	2129841946	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	815 second avenue 9th floor	AddressLine1
City	new york	City
State	NY	State
ZIP Code	10017	ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (140 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	Individual Trustee Or DirectorIndividualTrusteeOrDirector	OfficerOfficer	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	Key EmployeeKeyEmployee	Highest Compensated EmployeeHighestCompensatedEmployee	FormerFormer
Peggy Conlon
President and CEO	35.00	X	X	681485	0	181460
Brian Perkins
Chair	2.00	X	X	0	0	0
Susan M Gianinno
Immediate Past Chair	2.00	X		0	0	0
Tim Armstrong
Vice Chair	2.00	X	X	0	0	0
Andrew Robertson
Vice Chair	2.00	X	X	0	0	0
Marc Pritchard
Vice Chair	2.00	X	X	0	0	0
Nancy Hill
Secretary	2.00	X	X	0	0	0
James W Barge
Chair Finance Committee	2.00	X	X	0	0	0
Bill Abbott
Director	1.00	X		0	0	0
Mark Addicks
Director	1.00	X		0	0	0
Frances Allen
Director	1.00	X		0	0	0
A Salman Amin
Director	1.00	X		0	0	0
Mark Baynes
Director	1.00	X		0	0	0
Kathleen Behrens
Director	1.00	X		0	0	0
Tom Bernardin
Director	1.00	X		0	0	0
Deirdre Bigley
Director	1.00	X		0	0	0
Cathleen Black
Director	1.00	X		0	0	0
George Bodenheimer
Director	1.00	X		0	0	0
Joanne Bradford
Director	1.00	X		0	0	0
Nick Brien
Director	1.00	X		0	0	0
Ernest Bromley
Director	1.00	X		0	0	0
Chuck Brymer
Director	1.00	X		0	0	0
Thomas Carroll
Director	1.00	X		0	0	0
David Christopher
Director	1.00	X		0	0	0
Lisa Cochrane
Director	1.00	X		0	0	0
Laura Corb
Director	1.00	X		0	0	0
Sean Cunningham
Director	1.00	X		0	0	0
James Edmund Datri
Director	1.00	X		0	0	0
Mainardo de Nardis
Director	1.00	X		0	0	0
Laura Desmond
Director	1.00	X		0	0	0
Mary Dillon
Director	1.00	X		0	0	0
Robin Domeniconi
Director	1.00	X		0	0	0
Howard Draft
Director	1.00	X		0	0	0
Richard Edelman
Director	1.00	X		0	0	0
Rich Eigendorff
Director	1.00	X		0	0	0
Andrew England
Director	1.00	X		0	0	0
Daryl Evans
Director	1.00	X		0	0	0
Jeffrey Farin
Director	1.00	X		0	0	0
David Field
Director	1.00	X		0	0	0
Anne Finucane
Director	1.00	X		0	0	0
Lawrence Flanagan
Director	1.00	X		0	0	0
Nancy Fletcher
Director	1.00	X		0	0	0
Martin D Franks
Director	1.00	X		0	0	0
Amy Fuller
Director	1.00	X		0	0	0
Mark Gibson
Director	1.00	X		0	0	0
Marc Goldstein
Director	1.00	X		0	0	0
William Gray
Director	1.00	X		0	0	0
John Greco Jr
Director	1.00	X		0	0	0
Jack Haber
Director	1.00	X		0	0	0
Bill Hagelstein
Director	1.00	X		0	0	0
Jeff Haley
Director	1.00	X		0	0	0
Bonnie Hammer
Director	1.00	X		0	0	0
Julie Hamp
Director	1.00	X		0	0	0
Brian Hansberry
Director	1.00	X		0	0	0
James Heekin
Director	1.00	X		0	0	0
Scott Herman
Director	1.00	X		0	0	0
Richard Hosfield
Director	1.00	X		0	0	0
Gordon T Hughes II
Director	1.00	X		0	0	0
David Hunke
Director	1.00	X		0	0	0
David Jones
Director	1.00	X		0	0	0
Barry Judge
Director	1.00	X		0	0	0
Mike Kelly
Director	1.00	X		0	0	0
David Kenny
Director	1.00	X		0	0	0
Debra King
Director	1.00	X		0	0	0
Laura Klauberg
Director	1.00	X		0	0	0
Russ Klein
Director	1.00	X		0	0	0
Peter Krivkovich
Director	1.00	X		0	0	0
Stephen Lacy
Director	1.00	X		0	0	0
Debra Lee
Director	1.00	X		0	0	0
David Levy
Director	1.00	X		0	0	0
Ann Lewnes
Director	1.00	X		0	0	0
Maureen Linder
Director	1.00	X		0	0	0
Nina Link
Director	1.00	X		0	0	0
Robert Liodice
Director	1.00	X		0	0	0
William Timothy Love
Director	1.00	X		0	0	0
Antonio Lucio
Director	1.00	X		0	0	0
Mark Mays
Director	1.00	X		0	0	0
Meg McDonald
Director	1.00	X		0	0	0
Judith McGrath
Director	1.00	X		0	0	0
Stewart McHie
Director	1.00	X		0	0	0
Charlotte McKines
Director	1.00	X		0	0	0
Hamish McLennan
Director	1.00	X		0	0	0
Kyle McSlarrow
Director	1.00	X		0	0	0
Michael Mendenhall
Director	1.00	X		0	0	0
Christoher Moloney
Director	1.00	X		0	0	0
Nigel Morris
Director	1.00	X		0	0	0
Stephen Mosko
Director	1.00	X		0	0	0
Mike Murphy
Director	1.00	X		0	0	0
Erin Nelson
Director	1.00	X		0	0	0
Martin Nisenholtz
Director	1.00	X		0	0	0
Rob Norman
Director	1.00	X		0	0	0
Anthony Palmer
Director	1.00	X		0	0	0
William Pearce
Director	1.00	X		0	0	0
Steve Phelps
Director	1.00	X		0	0	0
Jon Potter
Director	1.00	X		0	0	0
Stephen Quinn
Director	1.00	X		0	0	0
Scott Remy
Director	1.00	X		0	0	0
Sylvia Reynolds
Director	1.00	X		0	0	0
Andrew Robertson
Director	1.00	X		0	0	0
Christopher Rohrs
Director	1.00	X		0	0	0
Michael I Roth
Director	1.00	X		0	0	0
Randall Rothenberg
Director	1.00	X		0	0	0
Sheryl Sandberg
Director	1.00	X		0	0	0
John Seifert
Director	1.00	X		0	0	0
Nancy Smith
Director	1.00	X		0	0	0
Gordon H Smith
Director	1.00	X		0	0	0
Mollie Spilman
Director	1.00	X		0	0	0
John Stratton
Director	1.00	X		0	0	0
Benjamin Stuart
Director	1.00	X		0	0	0
John Sturm
Director	1.00	X		0	0	0
Charles Thurston
Director	1.00	X		0	0	0
Kimberly Till
Director	1.00	X		0	0	0
Charles Townsend
Director	1.00	X		0	0	0
Joseph V Tripodi
Director	1.00	X		0	0	0
Jeffrey Tucker
Director	1.00	X		0	0	0
Joe Uva
Director	1.00	X		0	0	0
Manny Vidal
Director	1.00	X		0	0	0
Anthony Vinciquerra
Director	1.00	X		0	0	0
Carole Walker
Director	1.00	X		0	0	0
Mark Waller
Director	1.00	X		0	0	0
Richard Wergan
Director	1.00	X		0	0	0
Susan Whiting
Director	1.00	X		0	0	0
Michelle Wilson
Director	1.00	X		0	0	0
Dennis Woodside
Director	1.00	X		0	0	0
David Zaslav
Director	1.00	X		0	0	0
Jonathan Fish
Executive VP and CFO	35.00		X	277073	0	95739
Barbara Leshinksy
Executive VP	35.00			308619	0	102303	X
Priscilla Natkins
Executive VP	35.00			291563	0	100081	X
Timothy Davis
Executive VP	35.00			238408	0	77109	X
Paula Veale
Executive VP	35.00			257948	0	860	X
Heidi Arthur
Senior VP	35.00			175495	0	13316	X
Kathleen Crosby
Senior VP	35.00			168910	0	34414	X
Ken Kroll
Senior VP	35.00			168940	0	19935	X
Jennifer Mamlet
Senior VP	35.00			159942	0	35168	X
Barbara Shimaitis
Senior VP	35.00			154578	0	26248		X
Regina Bradley
Senior VP	35.00			130758	0	33018		X
Danielle Linet
Senior VP	35.00			129734	0	20764		X
James Baumann
Senior VP	35.00			126076	0	36299		X
Kate Emanuel
Senior VP	35.00			118981	0	24869		X
Arie Weissman
Former Executive VP and CFO	0.00			251547	0	0			X

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	3640057	TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs	0	TotalReportableCompFrmRltdOrgs
Total Other Compensation	801583	TotalOtherCompensation
Number Individuals GT100 K	16	NumberIndividualsGT100K
Formers Listed	1	FormersListed
Total Comp GT150 K	1	TotalCompGT150K
Compensation From Other Sources	0	CompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1	CityAddressOfContractor/AddressUS/City	StateAddressOfContractor/AddressUS/State	ZIP CodeAddressOfContractor/AddressUS/ZIPCode	Description Of ServicesDescriptionOfServices	CompensationCompensation
CIRCLE GRAPHICS LLC
120 9th avenue	longmont	CO	80501	program services	1898394
home front communications
1121 14th street nw 5th fl	washington	DC	20005	program services	1131934
PRINtech
652 glenbrook road bldg 4 ste 10	STAmford	CT	06906	program services	978861
PUBLICIS
13935 COLLECTIONS CTR DR	CHICAGO	IL	60693	Program services	953087
MAGNO SOUND & VIDEO
729 7th ave	new york	NY	10019	program services	923138

Field	Value	IRS element (for citing)
Number Of Contractors GT100 K	54	NumberOfContractorsGT100K
Fundraising Events	2255563	FundraisingEvents
All Other Contributions	6528916	AllOtherContributions
Total Contributions	8784479	TotalContributions

Program Service Revenue ProgramServiceRevenue (2 entries)

DescriptionDescription	Business CodeBusinessCode	Total Revenue ColumnTotalRevenueColumn	Related Or Exempt Function IncomeRelatedOrExemptFunctionIncome
public service campaig	900099	31011384	31011384
other program fees	900099	27240	27240

Field	Value	IRS element (for citing)
Total Program Service Revenue	31038624	TotalProgramServiceRevenue

Investment Income InvestmentIncome

Field	Value	IRS element (for citing)
Total Revenue Column	292954	TotalRevenueColumn
Exclusion	$292,954	ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

Field	Value	IRS element (for citing)
Securities	1655693	Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

Field	Value	IRS element (for citing)
Securities	1619641	Securities

Gain Or Loss GainOrLoss

Field	Value	IRS element (for citing)
Securities	36052	Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

Field	Value	IRS element (for citing)
Total Revenue Column	36052	TotalRevenueColumn
Exclusion	$36,052	ExclusionAmount

Field	Value	IRS element (for citing)
Gross Income Fundraising Events	231250	GrossIncomeFundraisingEvents
Cntrbtns Rprtd Fundraising Events	2255563	CntrbtnsRprtdFundraisingEvents
Fundraising Direct Expenses	428630	FundraisingDirectExpenses

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

Field	Value	IRS element (for citing)
Total Revenue Column	-197380	TotalRevenueColumn
Exclusion	-$197,380	ExclusionAmount

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	39954729	TotalRevenueColumn
Related Or Exempt Function Income	31038624	RelatedOrExemptFunctionIncome
Unrelated Business Revenue	0	UnrelatedBusinessRevenue
Exclusion	$131,626	ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

Field	Value	IRS element (for citing)
Total	3481999	Total
Program Services	1263819	ProgramServices
Management And General	1427690	ManagementAndGeneral
Fundraising	790490	Fundraising

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	6184329	Total
Program Services	4701813	ProgramServices
Management And General	1197959	ManagementAndGeneral
Fundraising	284557	Fundraising

Pension Plan Contributions PensionPlanContributions

Field	Value	IRS element (for citing)
Total	405331	Total
Program Services	287103	ProgramServices
Management And General	101095	ManagementAndGeneral
Fundraising	17133	Fundraising

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	554451	Total
Program Services	452110	ProgramServices
Management And General	93169	ManagementAndGeneral
Fundraising	9172	Fundraising

Payroll Taxes PayrollTaxes

Field	Value	IRS element (for citing)
Total	599559	Total
Program Services	386468	ProgramServices
Management And General	175036	ManagementAndGeneral
Fundraising	38055	Fundraising

Fees For Services Legal FeesForServicesLegal

Field	Value	IRS element (for citing)
Total	134950	Total
Management And General	134950	ManagementAndGeneral

Fees For Services Accounting FeesForServicesAccounting

Field	Value	IRS element (for citing)
Total	294201	Total
Management And General	294201	ManagementAndGeneral

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	27028	Total
Fundraising	27028	Fundraising

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

Field	Value	IRS element (for citing)
Total	56127	Total
Management And General	56127	ManagementAndGeneral

Fees For Services Other FeesForServicesOther

Field	Value	IRS element (for citing)
Total	85807	Total
Program Services	15997	ProgramServices
Management And General	69810	ManagementAndGeneral

Advertising Advertising

Field	Value	IRS element (for citing)
Total	16516	Total
Program Services	12952	ProgramServices
Management And General	3564	ManagementAndGeneral

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	248510	Total
Program Services	65677	ProgramServices
Management And General	176766	ManagementAndGeneral
Fundraising	6067	Fundraising

Information Technology InformationTechnology

Field	Value	IRS element (for citing)
Total	537049	Total
Program Services	57051	ProgramServices
Management And General	479998	ManagementAndGeneral

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	1209602	Total
Program Services	925716	ProgramServices
Management And General	222172	ManagementAndGeneral
Fundraising	61714	Fundraising

Travel Travel

Field	Value	IRS element (for citing)
Total	181650	Total
Program Services	120162	ProgramServices
Management And General	37940	ManagementAndGeneral
Fundraising	23548	Fundraising

Conferences Meetings ConferencesMeetings

Field	Value	IRS element (for citing)
Total	75858	Total
Program Services	35713	ProgramServices
Management And General	25104	ManagementAndGeneral
Fundraising	15041	Fundraising

Interest Interest

Field	Value	IRS element (for citing)
Total	26669	Total
Management And General	26669	ManagementAndGeneral

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	654161	Total
Management And General	654161	ManagementAndGeneral

Insurance Insurance

Field	Value	IRS element (for citing)
Total	77717	Total
Management And General	77717	ManagementAndGeneral

Other Expenses OtherExpenses (5 entries)

DescriptionDescription	TotalTotal	Program ServicesProgramServices	Management And GeneralManagementAndGeneral	FundraisingFundraising
production and distribu	21499861	21499861
coalition research	260349	260349
temp help	199533	87141	112392
design and printing cos	74864	71403		3461
campaign outreach	69726	69726

All Other Expenses AllOtherExpenses

Field	Value	IRS element (for citing)
Total	188066	Total
Program Services	94871	ProgramServices
Management And General	86204	ManagementAndGeneral
Fundraising	6991	Fundraising

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	37143913	Total
Program Services	30407932	ProgramServices
Management And General	5452724	ManagementAndGeneral
Fundraising	1283257	Fundraising

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	1000	BOY
EOY	1000	EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

Field	Value	IRS element (for citing)
BOY	2132640	BOY
EOY	3838612	EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

Field	Value	IRS element (for citing)
BOY	652400	BOY
EOY	1584275	EOY

Accounts Receivable AccountsReceivable

Field	Value	IRS element (for citing)
BOY	11730717	BOY
EOY	9170359	EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Field	Value	IRS element (for citing)
BOY	300414	BOY
EOY	258947	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	6412952	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	3110518	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	3925118	BOY
EOY	3302434	EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

Field	Value	IRS element (for citing)
BOY	8403494	BOY
EOY	9724545	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	27145783	BOY
EOY	27880172	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	7311292	BOY
EOY	5080952	EOY

Deferred Revenue DeferredRevenue

Field	Value	IRS element (for citing)
BOY	3645327	BOY
EOY	2902341	EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

Field	Value	IRS element (for citing)
BOY	1500000	BOY
EOY	1100000	EOY

Other Liabilities OtherLiabilities

Field	Value	IRS element (for citing)
BOY	4645870	BOY
EOY	5102845	EOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	17102489	BOY
EOY	14186138	EOY

Field	Value	IRS element (for citing)
Follow SFAS117	X	FollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	9209394	BOY
EOY	12311484	EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	833900	BOY
EOY	1382550	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	10043294	BOY
EOY	13694034	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	27145783	BOY
EOY	27880172	EOY

Field	Value	IRS element (for citing)
Method Of Accounting Accrual	X	MethodOfAccountingAccrual
Accountant Compile Or Review	0	AccountantCompileOrReview
FS Audited	1	FSAudited
Audit Committee	1	AuditCommittee
Financial Statement Separate	X	FinancialStatementSeparate
Federal Grant Audit Required	1	FederalGrantAuditRequired
Federal Grant Audit Performed	1	FederalGrantAuditPerformed

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	X	PubliclySupportedOrg509a2

Gifts Grants Contrib Received509 GiftsGrantsContribReceived509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	6951305	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	7458536	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	8366799	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	7388042	CurrentTaxYearMinus1Year
Current Tax Year	8784479	CurrentTaxYear
Total	38949161	Total

Gross Receipts From Admissions GrossReceiptsFromAdmissions

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	25042157	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	30796779	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	26658564	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	33620431	CurrentTaxYearMinus1Year
Current Tax Year	31269874	CurrentTaxYear
Total	147387805	Total

Total509 Total509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	31993462	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	38255315	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	35025363	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	41008473	CurrentTaxYearMinus1Year
Current Tax Year	40054353	CurrentTaxYear
Total	186336966	Total

Amts Recd From Disqual Persons AmtsRecdFromDisqualPersons

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	119210	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	131365	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	110550	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	116350	CurrentTaxYearMinus1Year
Current Tax Year	132007	CurrentTaxYear
Total	609482	Total

Amts From Subst Contributors AmtsFromSubstContributors

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	12671397	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	16079410	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	11706388	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	14841288	CurrentTaxYearMinus1Year
Current Tax Year	12262580	CurrentTaxYear
Total	67561063	Total

Support From DQ Ps Etc SupportFromDQPsEtc

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	12790607	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	16210775	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	11816938	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	14957638	CurrentTaxYearMinus1Year
Current Tax Year	12394587	CurrentTaxYear
Total	68170545	Total

Field	Value	IRS element (for citing)
Public Support Total509	118166421	PublicSupportTotal509

Gross Investment Income509 GrossInvestmentIncome509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	337990	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	814867	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	994577	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	440774	CurrentTaxYearMinus1Year
Current Tax Year	292954	CurrentTaxYear
Total	2881162	Total

Investment Income And UBTI InvestmentIncomeAndUBTI

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	337990	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	814867	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	994577	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	440774	CurrentTaxYearMinus1Year
Current Tax Year	292954	CurrentTaxYear
Total	2881162	Total

Other Income509 OtherIncome509

Field	Value	IRS element (for citing)
Current Tax Year Minus2 Years	28241	CurrentTaxYearMinus2Years
Total	28241	Total

Total Support Total TotalSupportTotal

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	32331452	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	39070182	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	36048181	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	41449247	CurrentTaxYearMinus1Year
Current Tax Year	40347307	CurrentTaxYear
Total	189246369	Total

Field	Value	IRS element (for citing)
Public Support Percentage509	0.62440	PublicSupportPercentage509
Prior Year Support Percentage	0.57260	PriorYearSupportPercentage
Investment Income Percentage	0.01520	InvestmentIncomePercentage
Prior Yr Invest Income Percentage	0.01550	PriorYrInvestIncomePercentage
Thirty Three Percnt Tests CY509	X	ThirtyThreePercntTestsCY509

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

Field	Value	IRS element (for citing)
Contributor Number	RESTRICTED	ContributorNumber

Contributor Name Business ContributorNameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor Address US ContributorAddressUS

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Aggregate Contributions	RESTRICTED	AggregateContributions

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	3276493	OtherCostOrOtherBasis
Depreciation	665609	Depreciation
Book Value	2610884	BookValue

Equipment Equipment

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	1925579	OtherCostOrOtherBasis
Depreciation	1697665	Depreciation
Book Value	227914	BookValue

Other Land Buildings OtherLandBuildings

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	1210880	OtherCostOrOtherBasis
Depreciation	747244	Depreciation
Book Value	463636	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	3302434	TotalOfBookValueLandBuildings

Other Liabilities OtherLiabilities (4 entries)

DescriptionDescription	AmountAmount
deposits from campaign sponsors	$904,106
accumulated postretirement benefit obligation	$311,992
deferred compensation and serp	$2,118,947
deferred rental obligations	$1,767,800

Field	Value	IRS element (for citing)
Total Of Amounts	5102845	TotalOfAmounts
Total Revenue	39954729	TotalRevenue
Total Expenses	37143913	TotalExpenses
Excess Or Deficit For Year	2810816	ExcessOrDeficitForYear
Net Unrealized GL On Investments	841482	NetUnrealizedGLOnInvestments
Other	-$1,558	OtherAmount
Total Adjustments	839924	TotalAdjustments
Excess Or Deficit Per FS	3650740	ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt	41470629	TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments	841482	NetUnrealizedGainsInvestments
Donated Srvc And Use Of Facilities	247346	DonatedSrvcAndUseOfFacilities
Other Revenues	427072	OtherRevenues
Revenue Not Rptd F990	1515900	RevenueNotRptdF990
Revenue Subtotal	39954729	RevenueSubtotal
Revenue Not Rptd On Fin Stmt	0	RevenueNotRptdOnFinStmt
Total Revenue Per Form990	39954729	TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt	37819889	TotExpensesEtcAuditedFinclStmt
Donated Services Use Of Facilities	247346	DonatedServicesUseOfFacilities
Other Expenses Included	428630	OtherExpensesIncluded
Expenses Not Rptd F990	675976	ExpensesNotRptdF990
Expenses Subtotal	37143913	ExpensesSubtotal
Expenses Not Rptd On Fin Stmt	0	ExpensesNotRptdOnFinStmt
Total Expenses Per Form990	37143913	TotalExpensesPerForm990

Form990 Schedule D Part XIV Form990ScheduleDPartXIV (2 entries)

IdentifierIdentifier	ExplanationExplanation
Part XI, Line 8 - Other Adjustments:	actuarial loss on accumulated post retirement obligation: -1558.
	part xii, line 2d - other: $428,630 Direct fundraising expenses included on form 990, part Viii less $1,558 accumulated post retirement obligation adjustment. Part xiii, line 2d - other: $428,630 Direct fundraising expenses included on form 990, part Viii.

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	X	MailSolicitations
Email Solicitations	X	EmailSolicitations
Phone Solicitations	X	PhoneSolicitations
In Person Solicitations	X	InPersonSolicitations
Special Fundraising Events	X	SpecialFundraisingEvents
Agreement Ref Fundraising	1	AgreementRefFundraising

Fundraiser Activity Information FundraiserActivityInformation

Field	Value	IRS element (for citing)
Name Of Individual	patrice clareman	NameOfIndividual
Activity	assisted director of special events for annual dinner	Activity
Fundraiser Control Of Funds	0	FundraiserControlOfFunds
Gross Receipts	2486813	GrossReceipts
Amount Retained By Contractor	27028	AmountRetainedByContractor
Net To Organization	2459785	NetToOrganization

Field	Value	IRS element (for citing)
Total Gross Receipts	2486813	TotalGrossReceipts
Total Retained By Contractors	27028	TotalRetainedByContractors
Total Net To Organization	2459785	TotalNetToOrganization
Licensed States	AL	LicensedStates
Licensed States	AK	LicensedStates
Licensed States	AZ	LicensedStates
Licensed States	AR	LicensedStates
Licensed States	CA	LicensedStates
Licensed States	CO	LicensedStates
Licensed States	CT	LicensedStates
Licensed States	FL	LicensedStates
Licensed States	GA	LicensedStates
Licensed States	IL	LicensedStates
Licensed States	KS	LicensedStates
Licensed States	KY	LicensedStates
Licensed States	ME	LicensedStates
Licensed States	MD	LicensedStates
Licensed States	MA	LicensedStates
Licensed States	MI	LicensedStates
Licensed States	MN	LicensedStates
Licensed States	MS	LicensedStates
Licensed States	MO	LicensedStates
Licensed States	NH	LicensedStates
Licensed States	NJ	LicensedStates
Licensed States	NM	LicensedStates
Licensed States	NY	LicensedStates
Licensed States	NC	LicensedStates
Licensed States	ND	LicensedStates
Licensed States	OH	LicensedStates
Licensed States	OK	LicensedStates
Licensed States	OR	LicensedStates
Licensed States	PA	LicensedStates
Licensed States	RI	LicensedStates
Licensed States	SC	LicensedStates
Licensed States	TN	LicensedStates
Licensed States	UT	LicensedStates
Licensed States	VA	LicensedStates
Licensed States	WA	LicensedStates
Licensed States	WV	LicensedStates
Licensed States	WI	LicensedStates

Events Information EventsInformation

Field	Value	IRS element (for citing)
Name Of Event1	annual dinner	NameOfEvent1
Gross Receipts Event1	2486813	GrossReceiptsEvent1
Charitable Contributions Event1	2255563	CharitableContributionsEvent1
Gross Revenue Event1	231250	GrossRevenueEvent1
Rent Facility Costs Event1	239505	RentFacilityCostsEvent1
Other Direct Expenses Event1	189125	OtherDirectExpensesEvent1
Gross Receipts Total	2486813	GrossReceiptsTotal
Charitable Contributions Total	2255563	CharitableContributionsTotal
Gross Revenue Total Events	231250	GrossRevenueTotalEvents
Rent Facility Costs Total Events	239505	RentFacilityCostsTotalEvents
Other Direct Expenses Total Events	189125	OtherDirectExpensesTotalEvents
Direct Expense Summary Events	428630	DirectExpenseSummaryEvents
Net Income Summary	-197380	NetIncomeSummary

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Club Dues Or Fees	X	ClubDuesOrFees
Written Policy Re T And E Expenses	1	WrittenPolicyReTAndEExpenses
Substantiation Required	1	SubstantiationRequired
Compensation Committee	X	CompensationCommittee
Independent Consultant	X	IndependentConsultant
Form990 Of Other Organizations	X	Form990OfOtherOrganizations
Written Employment Contract	X	WrittenEmploymentContract
Compensation Survey	X	CompensationSurvey
Board Or Committee Approval	X	BoardOrCommitteeApproval
Severance Payment	1	SeverancePayment
Supplemental Nonqual Retire Plan	1	SupplementalNonqualRetirePlan
Equity Based Comp Arrangement	0	EquityBasedCompArrangement
Comp Based On Revenue Of Filing Org	0	CompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related Orgs	0	CompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing Org	0	CompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate Orgs	0	CompBasedNetEarningsRelateOrgs
Any Non Fixed Payments	0	AnyNonFixedPayments
Initial Contract Exception	0	InitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII (15 entries)

Base Compensation Filing OrgBaseCompensationFilingOrg	Comp Based On Related OrgsCompBasedOnRelatedOrgs	Bonus Filing OrgBonusFilingOrg	Bonus Related OrgsBonusRelatedOrgs	Other Compensation Filing OrgOtherCompensationFilingOrg	Other Compensation Related OrgsOtherCompensationRelatedOrgs	Deferred Comp Filing OrgDeferredCompFilingOrg	Deferred Comp Related OrgsDeferredCompRelatedOrgs	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrg	Nontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgs	Total Compensation Filing OrgTotalCompensationFilingOrg	Total Compensation Related OrgsTotalCompensationRelatedOrgs	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrg	Comp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
Peggy Conlon
485939	0	86000	0	109546	0	163650	0	17810	0	862945	0	0	0
Jonathan Fish
242073	0	35000	0	0	0	79650	0	16089	0	372812	0	0	0
Barbara Leshinksy
263200	0	30000	0	15419	0	82950	0	19353	0	410922	0	0	0
Priscilla Natkins
232887	0	45000	0	13676	0	71150	0	28931	0	391644	0	0	0
Timothy Davis
199740	0	35000	0	3668	0	53150	0	23959	0	315517	0	0	0
Paula Veale
157324	0	34500	0	66124	0	0	0	860	0	258808	0	0	0
Heidi Arthur
144495	0	31000	0	0	0	13008	0	308	0	188811	0	0	0
Kathleen Crosby
135410	0	33500	0	0	0	12732	0	21682	0	203324	0	0	0
Ken Kroll
157440	0	11500	0	0	0	11331	0	8604	0	188875	0	0	0
Jennifer Mamlet
140942	0	19000	0	0	0	11846	0	23322	0	195110	0	0	0
Barbara Shimaitis
128828	0	25750	0	0	0	11248	0	15000	0	180826	0	0	0
Regina Bradley
111758	0	19000	0	0	0	10267	0	22751	0	163776	0	0	0
Danielle Linet
112234	0	17500	0	0	0	9550	0	11214	0	150498	0	0	0
James Baumann
111076	0	15000	0	0	0	9751	0	26548	0	162375	0	0	0
Arie Weissman
0	0	0	0	251547	0	0	0	0	0	251547	0	0	0

Form990 Schedule J Part III Form990ScheduleJPartIII (2 entries)

Return ReferenceReturnReference

ExplanationExplanation

Part I, Line 1a

per the employment contract for the President & CEO, the Long Term Care Policy & annual Club dues are paid in full by the organization and "grossed up" as taxable income within each calendar year.

Part I, Line 4a

Former CFO, Arie Weissman, received severance payments totaling $251,547 during calendar year 2009. part I, line 4b: The Advertising Council, Inc. Supplemental Executive Retirement Plan ("SERP") is sponsored by The Advertising Council, Inc., a tax-exempt entity under Section 501(c)(3) of the Internal Revenue Code of 1986, as amended (the "Code"). The purpose of the Plan is to offer Eligible Employees of the Employer deferred compensation benefits under Code Section 457(f) to supplement such employees' retirement benefits. The Plan is intended to be a top-hat plan (i.e., an unfunded deferred compensation plan maintained for certain members of a select group of management or highly compensated employees) pursuant to Sections 201(2), 301(a)(3) and 401(a)(1) of the Employee Retirement Income Security Act of 1974, as amended ("ERISA"). During the tax year, the following officers and key employees participated in the SERP plan and received contributions towards their plan: Peggy Conlon - $146,500 Barbara Leshinsky - $65,800 Priscilla Natkins - $54,000 Paula Veale - $36,000 Jon Fish - $62,500

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV (2 entries)

RelationshipRelationship	Amount Of TransactionAmountOfTransaction	Description Of TransactionDescriptionOfTransaction	Sharing Of RevenuesSharingOfRevenues
the nielsen company
board member susan whiting is an officer of the nielsen company	270074	nielsen provides standard ad monitoring services.	0
New Media Strategies
Board Member Stephen Lacy is Pres. & CEO of the Meridith Corp.	465267	meridith corp. owns new media strategies. New Media Strategies provides Social Media Marketing and Measurement.	0

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (9 entries)

IdentifierIdentifier	ExplanationExplanation	Return ReferenceReturnReference
Form 990, Part VI, Section B, line 11	i) A copy was provided to the Audit Committee of the Board of Directors; ii) The 990 was provided electronically; iii) The Ad Council has its Form 990 prepared by an outside accounting firm and has established the following review process to ensure the information provided is comprehensive and truthful. Throughout the course of the year, the Form 990 was addressed during Audit Committee meetings and there were several opportunities for discussion and comment. Then, once a final draft of the Form 990 is completed, reviewed by management, and ready for filing, it is provided in its entirety to the Audit Committee members in electronic form prior to filing.
Form 990, Part VI, Section B, line 12c	All Board Members, Employees and Volunteers receive the Code of Conduct and Conflict of Interest Policy and are required to sign the policy. A log is maintained both within the Development department (for Board Members/Volunteers) and within the HR department (for employees). Ad Council requires that any member report in writing any conflict of interest that arises in the following manner: (1) Members of the Board of Directors shall disclose any conflict of interest to the Chairman of the Board; (2) Employees shall disclose any conflict of interest to the Senior Vice President, Director of Human Resources; and (3) Volunteers shall disclose any conflict of interest to the Ad Council's CEO or CFO. The existence of a potential conflict of interest does not necessarily constitute a violation of the conflict of interest policy. The policy requires disclosure and review of potential conflicts and prohibition of actual conflicts of interest. In some cases, disclosure may be all that is required. In other cases, the situation may require additional action to avoid an actual conflict of interest or to remedy one. Where a conflict of interest arises, an interested Covered Party shall abstain from deliberations and refrain from participating in any decisions or voting in connection with the matter.
Form 990, Part VI, Section B, line 15	Approximately every two to four years, the Ad Council hires an independent consulting firm to conduct a comprehensive compensation study. The study is conducted to assess the external competitiveness of the Ad Council's current total pay, develop comparable market base salary and total pay summary statistics and audit & recommend changes to the Ad Council's employee incentive plan. The most recent study was performed in June 2010. The information gathered from these studies is used to help inform the decision making process of the Compensation Committee. The Compensation Committee is comprised of the Chairman of the Board, the two Vice Chairs and the head of the Finance Committee. The committee meets at least annually to review and establish the total compensation package (base salary and incentive goals) for the President & CEO and Executive Vice Presidents. The committee also reviews and approves the total incentive payout for the entire organization. This entire process is contemporaneously documented in meeting minutes. the last review was performed on october 22, 2009 (for fiscal year ended in 2010). fiscal year 2011's review was on october 6, 2010. Other key employees are addressed in the compensation study and this comparative data is used as a part of the process where the CEO, CFO, HR and department head review and approve the compensation package for each employee annually.
Form 990, Part VI, Section C, line 19	Governing documents (by-laws) and/or conflict of interest policy are available upon request. The financial statements can be found on the Ad Council's website www.adcouncil.org.
Form 990, Part XI, Line 2C:	The advertising council, inc. has a committee that assumes responsibility for the oversight of the audit of the financial statements and for the selection of the independent auditors. no change in process from prior year.	oversight of independent audit
form 990, part i, line 6:	Board = 125 Chair Emeritus & Honorary Members = 43 CRC Committee = 33 Advisory Committee = 31 Finance Committee = 6 Research Committee = 24 Total = 262	breakdown of volunteers
form 990, Part Iv, Line 28b and form 990, part vi, line 2:	The Ad Council is unaware of any family member who had a direct or indirect business relationship with the organization. This response is based on both the Ad Council's conflict of interest policy and related disclosure requirements, as well as internal knowledge of current Ad Council practices.
form 990, Part Iv, Line 28c and form 990, part vi, line 2:	The Advertising Council's ("Ad Council") business model includes the services of a pro bono advertising agency for each of the public service announcement campaigns ("Campaigns") that the Ad Council creates and distributes for its government and non-profit clients. Amongst these volunteer ad agencies include several agencies that have officers who also sit on the Ad Council board. The pro bono advertising agencies are approved by the client prior to their selection. These agencies donate their labor to the campaign; with the exception of certain pre-authorized specialized tasks which are offered at significantly discounted rates. The Ad Council and its clients pay for pre-approved out of pocket costs incurred in the course of performance for these specific campaigns. These reimbursed costs include physical production, travel, third party research, telephone, postage and certain other costs of creating, producing, and distributing these campaigns. Additionally, the Ad Council utilizes the services of specialized vendors for the Campaigns who often provide discounted and nonprofit rates to the Ad Council. Amongst these specialized vendors include several businesses that have officers who also sit on the Ad Council board. The Ad Council also has several regional employees who work out of donated office space from companies that have officers who sit on the Ad Council board. These costs are accounted for as donated use of facilities.
form 990, schedule j-2, part i:	amounts reported on this year's 990 were reported on prior year's 990's functional expenses.	statement regarding arie weissman, former cfo