2011-05-13T10:46:19-05:00 2010-06-30 O'Connor Davies Munns & Dobbins llp 60 East 42nd Street New York NY 101653698 990 2009-07-01 130417693 The Advertising Council Inc ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR New York NY 10017 Jon Fish 2129221500 2011-05-13 1 Thomas Blaney 2122862600 2009 2016-02-24 21:20:13Z JON FISH 815 SECOND AVENUE 9TH FLOOR New York NY 10017 42003000 0 X www.adcouncil.org X 1942 NY During the course of the year, the Ad Council conducted over 50 national multimedia public service (continuation) campaigns on behalf of both non-profit organizations and government agencies addressing issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families. 100 99 118 262 0 0 7388042 8784479 33385431 31038624 -199157 329006 -210907 -197380 40363409 39954729 0 0 11042029 11225669 31700 27028 1283257 28328531 25891216 39402260 37143913 961149 2810816 27145783 27880172 17102489 14186138 10043294 13694034 The Advertising Council's mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society. To that end, the Ad Council marshals donated talent from the (continuation) advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action. 0 0 30407932 31038624 The Ad Council's program service is the creation and distribution of public service campaigns targeting the American people. These public service campaigns generally fall into four major areas: 1. Health; 2. Safety; 3. Education; and 4. Community. The issue area of Health deals with both the body and the mind. Health issues are significant for all Americans because they promote individual behaviors to benefit both individual health outcomes and the greater health of the community. Because so many leading illnesses and diseases are proven to be preventable by a handful of health behaviors, a priority is to utilize communications to educate the public and establish healthy habits as early on in life as possible. The Ad (continuation) Council currently promotes healthy behaviors in order to prevent heart disease, lead poisoning, autism, diabetes complications, childhood asthma, to name only a few of the serious health issues tackled each year. The Ad Council also pays special attention to mental illness, the stigma often attached to it, and its connection to suicide. Public service messaging addressing Safety issues is imperative for all Americans because it strives to keep the people of our country safe and secure. Communications can effectively address the potential risk in the three places where Americans spend the most time - at home, work or school - and the hazards posed when traveling between them. The areas addressed by the Ad Council in this arena run the gamut from informing the public on the use of safety equipment, such as safety belts and booster seats, the consequences of impaired driving, to emergency preparedness, teen dating abuse and online sexual exploitation. For the purpose of its public service campaigns, the Ad Council broadly defines Education. There are four key areas of focus under the broad program service of education which include: Early Childhood Development, K-12 Achievement, Higher Education Access and Quality, and Adult Education and Lifelong Learning. By building communications programs around these areas, Ad Council initiatives raise awareness of these issues in order to stimulate dialogue, improve attitudes and change behavior. Within the program service of Education, the Ad Council's public service messaging includes crucial campaigns ranging from early childhood development, high school dropout prevention all the way through to financial literacy and adult education.The last of the largest program service areas is Community. For the purpose of Ad Council public service campaigns, the definition of Community encompasses key factors affecting our common and shared well being. An effective community works over the long-term to foster, achieve and sustain economic, environmental, civic and social well being for its people. The Ad Council's work in this arena is to inform, inspire and educate the American people, allowing them to make voluntary contributions as they see fit, without advocating any partisan or political action. The areas within this program service include: economic opportunity, anti-discrimination and character development, civil engagement and civil liberties and protecting our nation's natural resources. A small sample of the individual initiatives includes foster care adoption, hunger prevention, wildfire prevention and energy efficiency. 30407932 1 1 0 0 0 0 0 0 0 1 1 0 0 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 91 0 1 118 1 0 0 0 0 0 1 1 0 0 0 100 99 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AL AK AZ AR CA CO CT FL GA IL KS KY ME MD MA MI MN MS MO NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI X X kenneth m kroll svp controller 2129841946 815 second avenue 9th floor new york NY 10017 Peggy Conlon 35.00 X X 681485 0 181460 Brian Perkins 2.00 X X 0 0 0 Susan M Gianinno 2.00 X 0 0 0 Tim Armstrong 2.00 X X 0 0 0 Andrew Robertson 2.00 X X 0 0 0 Marc Pritchard 2.00 X X 0 0 0 Nancy Hill 2.00 X X 0 0 0 James W Barge 2.00 X X 0 0 0 Bill Abbott 1.00 X 0 0 0 Mark Addicks 1.00 X 0 0 0 Frances Allen 1.00 X 0 0 0 A Salman Amin 1.00 X 0 0 0 Mark Baynes 1.00 X 0 0 0 Kathleen Behrens 1.00 X 0 0 0 Tom Bernardin 1.00 X 0 0 0 Deirdre Bigley 1.00 X 0 0 0 Cathleen Black 1.00 X 0 0 0 George Bodenheimer 1.00 X 0 0 0 Joanne Bradford 1.00 X 0 0 0 Nick Brien 1.00 X 0 0 0 Ernest Bromley 1.00 X 0 0 0 Chuck Brymer 1.00 X 0 0 0 Thomas Carroll 1.00 X 0 0 0 David Christopher 1.00 X 0 0 0 Lisa Cochrane 1.00 X 0 0 0 Laura Corb 1.00 X 0 0 0 Sean Cunningham 1.00 X 0 0 0 James Edmund Datri 1.00 X 0 0 0 Mainardo de Nardis 1.00 X 0 0 0 Laura Desmond 1.00 X 0 0 0 Mary Dillon 1.00 X 0 0 0 Robin Domeniconi 1.00 X 0 0 0 Howard Draft 1.00 X 0 0 0 Richard Edelman 1.00 X 0 0 0 Rich Eigendorff 1.00 X 0 0 0 Andrew England 1.00 X 0 0 0 Daryl Evans 1.00 X 0 0 0 Jeffrey Farin 1.00 X 0 0 0 David Field 1.00 X 0 0 0 Anne Finucane 1.00 X 0 0 0 Lawrence Flanagan 1.00 X 0 0 0 Nancy Fletcher 1.00 X 0 0 0 Martin D Franks 1.00 X 0 0 0 Amy Fuller 1.00 X 0 0 0 Mark Gibson 1.00 X 0 0 0 Marc Goldstein 1.00 X 0 0 0 William Gray 1.00 X 0 0 0 John Greco Jr 1.00 X 0 0 0 Jack Haber 1.00 X 0 0 0 Bill Hagelstein 1.00 X 0 0 0 Jeff Haley 1.00 X 0 0 0 Bonnie Hammer 1.00 X 0 0 0 Julie Hamp 1.00 X 0 0 0 Brian Hansberry 1.00 X 0 0 0 James Heekin 1.00 X 0 0 0 Scott Herman 1.00 X 0 0 0 Richard Hosfield 1.00 X 0 0 0 Gordon T Hughes II 1.00 X 0 0 0 David Hunke 1.00 X 0 0 0 David Jones 1.00 X 0 0 0 Barry Judge 1.00 X 0 0 0 Mike Kelly 1.00 X 0 0 0 David Kenny 1.00 X 0 0 0 Debra King 1.00 X 0 0 0 Laura Klauberg 1.00 X 0 0 0 Russ Klein 1.00 X 0 0 0 Peter Krivkovich 1.00 X 0 0 0 Stephen Lacy 1.00 X 0 0 0 Debra Lee 1.00 X 0 0 0 David Levy 1.00 X 0 0 0 Ann Lewnes 1.00 X 0 0 0 Maureen Linder 1.00 X 0 0 0 Nina Link 1.00 X 0 0 0 Robert Liodice 1.00 X 0 0 0 William Timothy Love 1.00 X 0 0 0 Antonio Lucio 1.00 X 0 0 0 Mark Mays 1.00 X 0 0 0 Meg McDonald 1.00 X 0 0 0 Judith McGrath 1.00 X 0 0 0 Stewart McHie 1.00 X 0 0 0 Charlotte McKines 1.00 X 0 0 0 Hamish McLennan 1.00 X 0 0 0 Kyle McSlarrow 1.00 X 0 0 0 Michael Mendenhall 1.00 X 0 0 0 Christoher Moloney 1.00 X 0 0 0 Nigel Morris 1.00 X 0 0 0 Stephen Mosko 1.00 X 0 0 0 Mike Murphy 1.00 X 0 0 0 Erin Nelson 1.00 X 0 0 0 Martin Nisenholtz 1.00 X 0 0 0 Rob Norman 1.00 X 0 0 0 Anthony Palmer 1.00 X 0 0 0 William Pearce 1.00 X 0 0 0 Steve Phelps 1.00 X 0 0 0 Jon Potter 1.00 X 0 0 0 Stephen Quinn 1.00 X 0 0 0 Scott Remy 1.00 X 0 0 0 Sylvia Reynolds 1.00 X 0 0 0 Andrew Robertson 1.00 X 0 0 0 Christopher Rohrs 1.00 X 0 0 0 Michael I Roth 1.00 X 0 0 0 Randall Rothenberg 1.00 X 0 0 0 Sheryl Sandberg 1.00 X 0 0 0 John Seifert 1.00 X 0 0 0 Nancy Smith 1.00 X 0 0 0 Gordon H Smith 1.00 X 0 0 0 Mollie Spilman 1.00 X 0 0 0 John Stratton 1.00 X 0 0 0 Benjamin Stuart 1.00 X 0 0 0 John Sturm 1.00 X 0 0 0 Charles Thurston 1.00 X 0 0 0 Kimberly Till 1.00 X 0 0 0 Charles Townsend 1.00 X 0 0 0 Joseph V Tripodi 1.00 X 0 0 0 Jeffrey Tucker 1.00 X 0 0 0 Joe Uva 1.00 X 0 0 0 Manny Vidal 1.00 X 0 0 0 Anthony Vinciquerra 1.00 X 0 0 0 Carole Walker 1.00 X 0 0 0 Mark Waller 1.00 X 0 0 0 Richard Wergan 1.00 X 0 0 0 Susan Whiting 1.00 X 0 0 0 Michelle Wilson 1.00 X 0 0 0 Dennis Woodside 1.00 X 0 0 0 David Zaslav 1.00 X 0 0 0 Jonathan Fish 35.00 X 277073 0 95739 Barbara Leshinksy 35.00 X 308619 0 102303 Priscilla Natkins 35.00 X 291563 0 100081 Timothy Davis 35.00 X 238408 0 77109 Paula Veale 35.00 X 257948 0 860 Heidi Arthur 35.00 X 175495 0 13316 Kathleen Crosby 35.00 X 168910 0 34414 Ken Kroll 35.00 X 168940 0 19935 Jennifer Mamlet 35.00 X 159942 0 35168 Barbara Shimaitis 35.00 X 154578 0 26248 Regina Bradley 35.00 X 130758 0 33018 Danielle Linet 35.00 X 129734 0 20764 James Baumann 35.00 X 126076 0 36299 Kate Emanuel 35.00 X 118981 0 24869 Arie Weissman 0.00 X 251547 0 0 3640057 0 801583 16 1 1 0 CIRCLE GRAPHICS LLC 120 9th avenue longmont CO 80501 program services 1898394 home front communications 1121 14th street nw 5th fl washington DC 20005 program services 1131934 PRINtech 652 glenbrook road bldg 4 ste 10 STAmford CT 06906 program services 978861 PUBLICIS 13935 COLLECTIONS CTR DR CHICAGO IL 60693 Program services 953087 MAGNO SOUND & VIDEO 729 7th ave new york NY 10019 program services 923138 54 2255563 6528916 8784479 public service campaig 900099 31011384 31011384 other program fees 900099 27240 27240 31038624 292954 292954 1655693 1619641 36052 36052 36052 231250 2255563 428630 -197380 -197380 39954729 31038624 0 131626 3481999 1263819 1427690 790490 6184329 4701813 1197959 284557 405331 287103 101095 17133 554451 452110 93169 9172 599559 386468 175036 38055 134950 134950 294201 294201 27028 27028 56127 56127 85807 15997 69810 16516 12952 3564 248510 65677 176766 6067 537049 57051 479998 1209602 925716 222172 61714 181650 120162 37940 23548 75858 35713 25104 15041 26669 26669 654161 654161 77717 77717 production and distribu 21499861 21499861 coalition research 260349 260349 temp help 199533 87141 112392 design and printing cos 74864 71403 3461 campaign outreach 69726 69726 188066 94871 86204 6991 37143913 30407932 5452724 1283257 1000 1000 2132640 3838612 652400 1584275 11730717 9170359 300414 258947 6412952 3110518 3925118 3302434 8403494 9724545 27145783 27880172 7311292 5080952 3645327 2902341 1500000 1100000 4645870 5102845 17102489 14186138 X 9209394 12311484 833900 1382550 10043294 13694034 27145783 27880172 X 0 1 1 X 1 1 X 6951305 7458536 8366799 7388042 8784479 38949161 25042157 30796779 26658564 33620431 31269874 147387805 31993462 38255315 35025363 41008473 40054353 186336966 119210 131365 110550 116350 132007 609482 12671397 16079410 11706388 14841288 12262580 67561063 12790607 16210775 11816938 14957638 12394587 68170545 118166421 337990 814867 994577 440774 292954 2881162 337990 814867 994577 440774 292954 2881162 28241 28241 32331452 39070182 36048181 41449247 40347307 189246369 0.62440 0.57260 0.01520 0.01550 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 3276493 665609 2610884 1925579 1697665 227914 1210880 747244 463636 3302434 deposits from campaign sponsors 904106 accumulated postretirement benefit obligation 311992 deferred compensation and serp 2118947 deferred rental obligations 1767800 5102845 39954729 37143913 2810816 841482 -1558 839924 3650740 41470629 841482 247346 427072 1515900 39954729 0 39954729 37819889 247346 428630 675976 37143913 0 37143913 Part XI, Line 8 - Other Adjustments: actuarial loss on accumulated post retirement obligation: -1558. part xii, line 2d - other: $428,630 Direct fundraising expenses included on form 990, part Viii less $1,558 accumulated post retirement obligation adjustment. Part xiii, line 2d - other: $428,630 Direct fundraising expenses included on form 990, part Viii. X X X X X 1 patrice clareman assisted director of special events for annual dinner 0 2486813 27028 2459785 2486813 27028 2459785 AL AK AZ AR CA CO CT FL GA IL KS KY ME MD MA MI MN MS MO NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI annual dinner 2486813 2255563 231250 239505 189125 2486813 2255563 231250 239505 189125 428630 -197380 X 1 1 X X X X X X 1 1 0 0 0 0 0 0 0 Peggy Conlon 485939 0 86000 0 109546 0 163650 0 17810 0 862945 0 0 0 Jonathan Fish 242073 0 35000 0 0 0 79650 0 16089 0 372812 0 0 0 Barbara Leshinksy 263200 0 30000 0 15419 0 82950 0 19353 0 410922 0 0 0 Priscilla Natkins 232887 0 45000 0 13676 0 71150 0 28931 0 391644 0 0 0 Timothy Davis 199740 0 35000 0 3668 0 53150 0 23959 0 315517 0 0 0 Paula Veale 157324 0 34500 0 66124 0 0 0 860 0 258808 0 0 0 Heidi Arthur 144495 0 31000 0 0 0 13008 0 308 0 188811 0 0 0 Kathleen Crosby 135410 0 33500 0 0 0 12732 0 21682 0 203324 0 0 0 Ken Kroll 157440 0 11500 0 0 0 11331 0 8604 0 188875 0 0 0 Jennifer Mamlet 140942 0 19000 0 0 0 11846 0 23322 0 195110 0 0 0 Barbara Shimaitis 128828 0 25750 0 0 0 11248 0 15000 0 180826 0 0 0 Regina Bradley 111758 0 19000 0 0 0 10267 0 22751 0 163776 0 0 0 Danielle Linet 112234 0 17500 0 0 0 9550 0 11214 0 150498 0 0 0 James Baumann 111076 0 15000 0 0 0 9751 0 26548 0 162375 0 0 0 Arie Weissman 0 0 0 0 251547 0 0 0 0 0 251547 0 0 0 Part I, Line 1a per the employment contract for the President & CEO, the Long Term Care Policy & annual Club dues are paid in full by the organization and "grossed up" as taxable income within each calendar year. Part I, Line 4a Former CFO, Arie Weissman, received severance payments totaling $251,547 during calendar year 2009. part I, line 4b: The Advertising Council, Inc. Supplemental Executive Retirement Plan ("SERP") is sponsored by The Advertising Council, Inc., a tax-exempt entity under Section 501(c)(3) of the Internal Revenue Code of 1986, as amended (the "Code"). The purpose of the Plan is to offer Eligible Employees of the Employer deferred compensation benefits under Code Section 457(f) to supplement such employees' retirement benefits. The Plan is intended to be a top-hat plan (i.e., an unfunded deferred compensation plan maintained for certain members of a select group of management or highly compensated employees) pursuant to Sections 201(2), 301(a)(3) and 401(a)(1) of the Employee Retirement Income Security Act of 1974, as amended ("ERISA"). During the tax year, the following officers and key employees participated in the SERP plan and received contributions towards their plan: Peggy Conlon - $146,500 Barbara Leshinsky - $65,800 Priscilla Natkins - $54,000 Paula Veale - $36,000 Jon Fish - $62,500 the nielsen company board member susan whiting is an officer of the nielsen company 270074 nielsen provides standard ad monitoring services. 0 New Media Strategies Board Member Stephen Lacy is Pres. & CEO of the Meridith Corp. 465267 meridith corp. owns new media strategies. New Media Strategies provides Social Media Marketing and Measurement. 0 Form 990, Part VI, Section B, line 11 i) A copy was provided to the Audit Committee of the Board of Directors; ii) The 990 was provided electronically; iii) The Ad Council has its Form 990 prepared by an outside accounting firm and has established the following review process to ensure the information provided is comprehensive and truthful. Throughout the course of the year, the Form 990 was addressed during Audit Committee meetings and there were several opportunities for discussion and comment. Then, once a final draft of the Form 990 is completed, reviewed by management, and ready for filing, it is provided in its entirety to the Audit Committee members in electronic form prior to filing. Form 990, Part VI, Section B, line 12c All Board Members, Employees and Volunteers receive the Code of Conduct and Conflict of Interest Policy and are required to sign the policy. A log is maintained both within the Development department (for Board Members/Volunteers) and within the HR department (for employees). Ad Council requires that any member report in writing any conflict of interest that arises in the following manner: (1) Members of the Board of Directors shall disclose any conflict of interest to the Chairman of the Board; (2) Employees shall disclose any conflict of interest to the Senior Vice President, Director of Human Resources; and (3) Volunteers shall disclose any conflict of interest to the Ad Council's CEO or CFO. The existence of a potential conflict of interest does not necessarily constitute a violation of the conflict of interest policy. The policy requires disclosure and review of potential conflicts and prohibition of actual conflicts of interest. In some cases, disclosure may be all that is required. In other cases, the situation may require additional action to avoid an actual conflict of interest or to remedy one. Where a conflict of interest arises, an interested Covered Party shall abstain from deliberations and refrain from participating in any decisions or voting in connection with the matter. Form 990, Part VI, Section B, line 15 Approximately every two to four years, the Ad Council hires an independent consulting firm to conduct a comprehensive compensation study. The study is conducted to assess the external competitiveness of the Ad Council's current total pay, develop comparable market base salary and total pay summary statistics and audit & recommend changes to the Ad Council's employee incentive plan. The most recent study was performed in June 2010. The information gathered from these studies is used to help inform the decision making process of the Compensation Committee. The Compensation Committee is comprised of the Chairman of the Board, the two Vice Chairs and the head of the Finance Committee. The committee meets at least annually to review and establish the total compensation package (base salary and incentive goals) for the President & CEO and Executive Vice Presidents. The committee also reviews and approves the total incentive payout for the entire organization. This entire process is contemporaneously documented in meeting minutes. the last review was performed on october 22, 2009 (for fiscal year ended in 2010). fiscal year 2011's review was on october 6, 2010. Other key employees are addressed in the compensation study and this comparative data is used as a part of the process where the CEO, CFO, HR and department head review and approve the compensation package for each employee annually. Form 990, Part VI, Section C, line 19 Governing documents (by-laws) and/or conflict of interest policy are available upon request. The financial statements can be found on the Ad Council's website www.adcouncil.org. Form 990, Part XI, Line 2C: oversight of independent audit The advertising council, inc. has a committee that assumes responsibility for the oversight of the audit of the financial statements and for the selection of the independent auditors. no change in process from prior year. form 990, part i, line 6: breakdown of volunteers Board = 125 Chair Emeritus & Honorary Members = 43 CRC Committee = 33 Advisory Committee = 31 Finance Committee = 6 Research Committee = 24 Total = 262 form 990, Part Iv, Line 28b and form 990, part vi, line 2: The Ad Council is unaware of any family member who had a direct or indirect business relationship with the organization. This response is based on both the Ad Council's conflict of interest policy and related disclosure requirements, as well as internal knowledge of current Ad Council practices. form 990, Part Iv, Line 28c and form 990, part vi, line 2: The Advertising Council's ("Ad Council") business model includes the services of a pro bono advertising agency for each of the public service announcement campaigns ("Campaigns") that the Ad Council creates and distributes for its government and non-profit clients. Amongst these volunteer ad agencies include several agencies that have officers who also sit on the Ad Council board. The pro bono advertising agencies are approved by the client prior to their selection. These agencies donate their labor to the campaign; with the exception of certain pre-authorized specialized tasks which are offered at significantly discounted rates. The Ad Council and its clients pay for pre-approved out of pocket costs incurred in the course of performance for these specific campaigns. These reimbursed costs include physical production, travel, third party research, telephone, postage and certain other costs of creating, producing, and distributing these campaigns. Additionally, the Ad Council utilizes the services of specialized vendors for the Campaigns who often provide discounted and nonprofit rates to the Ad Council. Amongst these specialized vendors include several businesses that have officers who also sit on the Ad Council board. The Ad Council also has several regional employees who work out of donated office space from companies that have officers who sit on the Ad Council board. These costs are accounted for as donated use of facilities. form 990, schedule j-2, part i: statement regarding arie weissman, former cfo amounts reported on this year's 990 were reported on prior year's 990's functional expenses.