DIRECT MARKETING ASSOCIATION INC: Form 990, tax year 2009

View the entire original 990 at ProPublica ↗

Organization
DIRECT MARKETING ASSOCIATION INC (EIN 13-1810859)
Tax period
2009-07-01 to 2010-06-30
Filed
2011-05-12
IRS object ID
201111329349303726
Schema version
2009v1.7
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2011-05-12T16:57:45-05:00Timestamp
Tax Period End Date2010-06-30TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1RSM MCGLADREY INCBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line11185 AVENUE OF THE AMERICASAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code100362602ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2009-07-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN131810859EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1DIRECT MARKETING ASSOCIATION INCBusinessNameLine1
FieldValueIRS element (for citing)
Name ControlDIRENameControl
Phone2127687277Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line11120 AVENUE OF THE AMERICASAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code10036ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameRobert GrecoName
TitleVP and controllerTitle
Phone2127687277Phone
Date Signed2011-05-12DateSigned
Authorize Third Party1AuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
Phone2123721000Phone
FieldValueIRS element (for citing)
Tax Year2009TaxYear
Build TS2016-02-24 21:20:13ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Name Of Principal Officer PersonLawrence M KimmelNameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line11120 AVENUE OF THE AMERICASAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code10036ZIPCode
FieldValueIRS element (for citing)
Gross Receipts28560106GrossReceipts
Group Return For Affiliates0GroupReturnForAffiliates
Organization501cXOrganization501c
Web Sitewww.the-dma.orgWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1940YearFormation
State Legal DomicileNYStateLegalDomicile
Activity Or Mission DescriptionTHE DIRECT MARKETING ASSOCIATION IS THE LEADING GLOBAL TRADE ASSOCIATION OF BUSINESSES AND NONPROFIT ORGANIZATIONs USING AND SUPPORTING MULTICHANNEL DIRECT MARKETING TOOLS AND TECHNIQUES.ActivityOrMissionDescription
Nbr Voting Members Governing Body43NbrVotingMembersGoverningBody
Nbr Independent Voting Members42NbrIndependentVotingMembers
Total Nbr Employees121TotalNbrEmployees
Total Nbr Volunteers42TotalNbrVolunteers
Total Gross UBI0TotalGrossUBI
Net Unrelated Business Txbl Income0NetUnrelatedBusinessTxblIncome
Contributions Grants Current Year0ContributionsGrantsCurrentYear
Program Service Revenue Prior Year30061825ProgramServiceRevenuePriorYear
Program Service Revenue CY23831009ProgramServiceRevenueCY
Investment Income Prior Year-481350InvestmentIncomePriorYear
Investment Income Current Year523134InvestmentIncomeCurrentYear
Other Revenue Prior Year536602OtherRevenuePriorYear
Other Revenue Current Year156152OtherRevenueCurrentYear
Total Revenue Prior Year30117077TotalRevenuePriorYear
Total Revenue Current Year24510295TotalRevenueCurrentYear
Grants And Similar Amnts CY0GrantsAndSimilarAmntsCY
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year17139362SalariesEtcPriorYear
Salaries Etc Current Year9972892SalariesEtcCurrentYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year0TotalFundrsngExpCurrentYear
Other Expense Prior Year16954231OtherExpensePriorYear
Other Expenses Current Year15829524OtherExpensesCurrentYear
Total Expenses Prior Year34093593TotalExpensesPriorYear
Total Expenses Current Year25802416TotalExpensesCurrentYear
Revenues Less Expenses Prior Year-3976516RevenuesLessExpensesPriorYear
Revenues Less Expenses CY-1292121RevenuesLessExpensesCY
Total Assets BOY17400550TotalAssetsBOY
Total Assets EOY17040707TotalAssetsEOY
Total Liabilities BOY13333013TotalLiabilitiesBOY
Total Liabilities EOY13801004TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY4067537NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY3239703NetAssetsOrFundBalancesEOY
Mission DescriptionDMA'S GOAL IS TO KEEP ALL MARKETING CHANNELS OPEN AND ECONOMICALLY VIABLE, AS WELL AS MAINTAIN THE FLOW OF DATA THAT FUELS MULTICHANNEL MARKETING. DMA ADVOCATES WITH LEGISLATORS AND REGULATORS, PROVIDES REPUTATION MANAGEMENT, CUTTING-EDGE RESEARCH AND EDUCATION, AS WELL AS NETWORKING AND MARKET MAKING OPPORTUNITIES TO IMPROVE RESULTS THROUGHOUT THE END-TO-END DIRECT MARKETING PROCESS.MissionDescription
Significant New Program Services0SignificantNewProgramServices
Significant Change0SignificantChange
DescriptionThe trade association was engaged in serving its members and advancing the interest of those involved in direct marketing to the government, the media and consumers. It encouraged the growth, and effective ethical use of direct marketing through conferences, information, education and consumer affairs programs.Description
Described In501 C30DescribedIn501C3
Schedule B Required0ScheduleBRequired
Political Activities0PoliticalActivities
Subject To Proxy Tax1SubjectToProxyTax
Donor Advised Funds0DonorAdvisedFunds
Conservation Easements0ConservationEasements
Collections Of Art0CollectionsOfArt
Credit Counseling0CreditCounseling
Term Or Permanent Endowments0TermOrPermanentEndowments
Balance Sheet Amounts Reported1BalanceSheetAmountsReported
Independent Audit Financial Stmt0IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt1ConsolidatedAuditFinancialStmt
School0School
Foreign Office0ForeignOffice
Foreign Activities0ForeignActivities
More Than5000 K To Organizations0MoreThan5000KToOrganizations
More Than5000 K To Individuals0MoreThan5000KToIndividuals
Professional Fundraising0ProfessionalFundraising
Fundraising Activities0FundraisingActivities
Gaming0Gaming
Hospital0Hospital
Grants To Organizations0GrantsToOrganizations
Grants To Individuals0GrantsToIndividuals
Schedule J Required1ScheduleJRequired
Tax Exempt Bonds0TaxExemptBonds
Loan To Officer Or DQP0LoanToOfficerOrDQP
Grant To Related Person0GrantToRelatedPerson
Bsnss Rltnshp With Organization0BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member0BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp0OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions0DeductibleNonCashContributions
Deductible Contributions Of Art0DeductibleContributionsOfArt
Terminated0Terminated
Partial Liquidation0PartialLiquidation
Disregarded Entity0DisregardedEntity
Related Entity1RelatedEntity
Related Org Controlled Entity0RelatedOrgControlledEntity
Activities Conducted Partnership0ActivitiesConductedPartnership
Schedule O Required1ScheduleORequired
Number Forms Transmitted With109698NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup Witholding1ComplianceWithBackupWitholding
Number Of Employees121NumberOfEmployees
Employment Tax Returns Filed1EmploymentTaxReturnsFiled
Unrelated Business Income0UnrelatedBusinessIncome
Foreign Financial Account0ForeignFinancialAccount
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTrans
Taxable Party Notification0TaxablePartyNotification
Non Deductible Contributions1NonDeductibleContributions
Non Deductible Disclosure1NonDeductibleDisclosure
Nbr Voting Governing Body Members43NbrVotingGoverningBodyMembers
Number Independent Voting Members42NumberIndependentVotingMembers
Family Or Business Relationship0FamilyOrBusinessRelationship
Delegation Of Management Duties0DelegationOfManagementDuties
Changes To Organizing Docs0ChangesToOrganizingDocs
Material Diversion Or Misuse0MaterialDiversionOrMisuse
Members Or Stockholders1MembersOrStockholders
Election Of Board Members1ElectionOfBoardMembers
Decisions Subject To Approval0DecisionsSubjectToApproval
Minutes Of Governing Body1MinutesOfGoverningBody
Minutes Of Committees1MinutesOfCommittees
Officer Mailing Address0OfficerMailingAddress
Local Chapters0LocalChapters
Form990 Provided To Governing Body1Form990ProvidedToGoverningBody
Conflict Of Interest Policy1ConflictOfInterestPolicy
Annual Disclosure Covered Persons1AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement1RegularMonitoringEnforcement
Whistleblower Policy1WhistleblowerPolicy
Document Retention Policy1DocumentRetentionPolicy
Compensation Process CEO1CompensationProcessCEO
Compensation Process Other1CompensationProcessOther
Investment In Joint Venture0InvestmentInJointVenture
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

FieldValueIRS element (for citing)
Business Name Line1Robert GrecoBusinessNameLine1
FieldValueIRS element (for citing)
Telephone Number2127687277TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line11120 AVENUE OF THE AMERICASAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code10036ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (52 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorOfficerOfficerReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationKey EmployeeKeyEmployeeHighest Compensated EmployeeHighestCompensatedEmployee
G STEVEN DAPPER
CHAIRMAN1.00XX000
DON MCKENZIE
VICE-CHAIRMAN1.00XX000
GLENN S EISEN
TREASURER1.00XX000
SUSAN D GOODMAN
SECRETARY1.00XX000
BRUCE BIEGEL
BOARD MEMBER1.00X000
MATT BLUMBERG
BOARD MEMBER1.00X000
ARJAN DIJK
BOARD MEMBER1.00X000
NANCY EVENSEN
BOARD MEMBER1.00X000
MOSES FOSTER
BOARD MEMBER1.00X000
SUSAN LOTH
BOARD MEMBER1.00X000
JOHN A MEYER
BOARD MEMBER1.00X000
GIAN-CARLO PERESSUTTI
BOARD MEMBER1.00X000
DAVID S WILLIAMS
BOARD MEMBER1.00X000
LESLIE ABI-KARAM
BOARD MEMBER1.00X000
KELLY B BROWNING
BOARD MEMBER1.00X000
CHRISTOPHER W BRADLEY
bOARD MEMBER1.00X000
KEN A DAWSON
bOARD MEMBER1.00X000
RICK ERWIN
bOARD MEMBER1.00X000
BRIAN FETHERSTONHAUGH
bOARD MEMBER1.00X000
DEBORAH I FINE
bOARD MEMBER1.00X000
EDWIN P GARRUBBO
bOARD MEMBER1.00X000
ANDREW C GOLDBERG
bOARD MEMBER1.00X000
CLARE HART
bOARD MEMBER1.00X000
KAREN R HAEFLING
bOARD MEMBER1.00X000
JOHN B KAHAN
bOARD MEMBER1.00X000
BRYAN KENNEDY
bOARD MEMBER1.00X000
GARY S LABEN
bOARD MEMBER1.00X000
YUCHUN LEE
bOARD MEMBER1.00X000
SURESH MATHAI
bOARD MEMBER1.00X000
MATT O'GRADY
bOARD MEMBER1.00X000
JOHN PAPALIA
bOARD MEMBER1.00X000
GERRY PIKE
bOARD MEMBER1.00X000
CHARLES PRESCOTT
bOARD MEMBER1.00X000
JOEL QUADRACCI
bOARD MEMBER1.00X000
DONN RAPPAPORT
bOARD MEMBER1.00X000
ARUN SINHA
bOARD MEMBER1.00X000
GARY SKIDMORE
bOARD MEMBER1.00X000
BETH SMITH
bOARD MEMBER1.00X000
NICHOLAS P STAHEYEFF
bOARD MEMBER1.00X000
DAVID R VERKLIN
bOARD MEMBER1.00X000
DAWN ZIER
bOARD MEMBER1.00X000
STUART P INGIS
bOARD MEMBER1.00X000
JOHN A GRECO JR ending 11910
PRESIDENT & CEO60.00XX363709023879
JOHN HORAN
SVP, CFO60.00X26422008853
ROBERT GRECO
VP & CONTROLLER60.00X150459031596
LINDA A WOOLLEY
EVP, GOVERNMENT AFFAIRS40.00275522057860X
JERRY CERASALE
SVP, GOVERNMENT AFFAIRS40.00229173048126X
SUE RE GERAMIAN
SVP, CHIEF COMMUNICATIONS OFFICER40.00225349047323X
KENNETH EBELING
SVP, MEMBER & SEGMENT SERVICES40.00200004041942X
JULIE HOGAN
SVP, CONFERENCES & EVENTS40.00168323035348X
SENNY BOONE
SVP, CORPORATE & SOCIAL RESPONSIBIL40.00160234033649X
JODIE SANGSTER
SVP, GLOBAL DEVELOPMENT & EDUCATION40.00156926032954X
FieldValueIRS element (for citing)
Total Reportable Comp From Org2193919TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs0TotalReportableCompFrmRltdOrgs
Total Other Compensation361530TotalOtherCompensation
Number Individuals GT100 K15NumberIndividualsGT100K
Formers Listed0FormersListed
Total Comp GT150 K1TotalCompGT150K
Compensation From Other Sources0CompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
VENABLE LLP
1270 Avenue of the Americas 21stnew yorkNY10020legal495000
PAUL HASTING JANOFSKY & WALKER
75 E 55th Street 1st floornew yorkNY10022legal292163
INTERACTIVE MARKETING SOLUTIONS
777 Summer Street Suite 502StamfordCT06901DATABASE MAINTENANCE240000
KSE PARTNERS
1800 Diagonal Road Suite 600alexandriaVA22314legal193600
BRANN & ISAACSON
184 Main Street Fourth FloorLewistonME04243legal166752
FieldValueIRS element (for citing)
Number Of Contractors GT100 K6NumberOfContractorsGT100K

Program Service Revenue ProgramServiceRevenue (5 entries)

DescriptionDescriptionBusiness CodeBusinessCodeTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncome
membership dues9000991194037411940374
conference & events90009987647408764740
education services90009912139991213999
SUBSCRIPTIONS90009911929681192968
research & strategic i900099337795337795

Total Oth Program Service Revenue TotalOthProgramServiceRevenue

FieldValueIRS element (for citing)
Total Revenue Column381133TotalRevenueColumn
Related Or Exempt Function Income381133RelatedOrExemptFunctionIncome
FieldValueIRS element (for citing)
Total Program Service Revenue23831009TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column360191TotalRevenueColumn
Exclusion$360,191ExclusionAmount

Gross Rents GrossRents

FieldValueIRS element (for citing)
Real156152Real

Rental Income Or Loss RentalIncomeOrLoss

FieldValueIRS element (for citing)
Real156152Real

Net Rental Income Or Loss NetRentalIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column156152TotalRevenueColumn
Exclusion$156,152ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

FieldValueIRS element (for citing)
Securities4212754Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

FieldValueIRS element (for citing)
Securities4049811Securities

Gain Or Loss GainOrLoss

FieldValueIRS element (for citing)
Securities162943Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column162943TotalRevenueColumn
Exclusion$162,943ExclusionAmount

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column24510295TotalRevenueColumn
Related Or Exempt Function Income23831009RelatedOrExemptFunctionIncome
Unrelated Business Revenue0UnrelatedBusinessRevenue
Exclusion$679,286ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total1635483Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total6052177Total

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total1477468Total

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total280072Total

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total527692Total

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total479288Total

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total42000Total

Fees For Services Lobbying FeesForServicesLobbying

FieldValueIRS element (for citing)
Total791865Total

Advertising Advertising

FieldValueIRS element (for citing)
Total130353Total

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total260478Total

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total621746Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total2630947Total

Travel Travel

FieldValueIRS element (for citing)
Total365764Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total5256613Total

Interest Interest

FieldValueIRS element (for citing)
Total42981Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total1104423Total

Insurance Insurance

FieldValueIRS element (for citing)
Total137822Total

Other Expenses OtherExpenses (5 entries)

DescriptionDescriptionTotalTotal
EDU.Svcs/R & D830232
Government affairs756258
membership499514
PUBLIC & MEDIA RELATION317440
CONSUMER PREFERENCE SER287425

All Other Expenses AllOtherExpenses

FieldValueIRS element (for citing)
Total1274375Total

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total25802416Total

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY278277BOY
EOY724919EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY926353BOY
EOY214276EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY1219974BOY
EOY1102520EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis2456526LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec1152523LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY1613323BOY
EOY1304003EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

FieldValueIRS element (for citing)
BOY11022461BOY
EOY11970160EOY

Intangible Assets IntangibleAssets

FieldValueIRS element (for citing)
BOY2340162BOY
EOY1724829EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY17400550BOY
EOY17040707EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY2902026BOY
EOY2499285EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY3895130BOY
EOY4188303EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

FieldValueIRS element (for citing)
BOY2800000BOY
EOY2800000EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY3735857BOY
EOY4313416EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY13333013BOY
EOY13801004EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY4067537BOY
EOY3239703EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY4067537BOY
EOY3239703EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY17400550BOY
EOY17040707EOY
FieldValueIRS element (for citing)
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or Review0AccountantCompileOrReview
FS Audited1FSAudited
Audit Committee1AuditCommittee
Financial Statement ConsolidatedXFinancialStatementConsolidated
Federal Grant Audit Required0FederalGrantAuditRequired

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nondeduct0SubstantiallyAllDuesNondeduct
Only In House Lobbying0OnlyInHouseLobbying
Agree To Carryover Prior Year0AgreeToCarryoverPriorYear
Dues Assessments11940374DuesAssessments
Non Ded Lobby Political Current791865NonDedLobbyPoliticalCurrent
Non Ded Lobby Political Total791865NonDedLobbyPoliticalTotal
Aggr Amt Reported In Dues Notices1910460AggrAmtReportedInDuesNotices
Taxable-$1,118,595TaxableAmount

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

FieldValueIRS element (for citing)
Other Cost Or Other Basis873509OtherCostOrOtherBasis
Depreciation411015Depreciation
Book Value462494BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Other Cost Or Other Basis671648OtherCostOrOtherBasis
Depreciation372173Depreciation
Book Value299475BookValue

Other Land Buildings OtherLandBuildings

FieldValueIRS element (for citing)
Other Cost Or Other Basis911369OtherCostOrOtherBasis
Depreciation369335Depreciation
Book Value542034BookValue
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings1304003TotalOfBookValueLandBuildings

Other Liabilities OtherLiabilities (2 entries)

DescriptionDescriptionAmountAmount
deferred rent$823,393
pension payable$3,490,023
FieldValueIRS element (for citing)
Total Of Amounts4313416TotalOfAmounts
Total Revenue24510295TotalRevenue
Total Expenses25802416TotalExpenses
Excess Or Deficit For Year-1292121ExcessOrDeficitForYear
Net Unrealized GL On Investments416531NetUnrealizedGLOnInvestments
Other$47,756OtherAmount
Total Adjustments464287TotalAdjustments
Excess Or Deficit Per FS-827834ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt25223612TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments416531NetUnrealizedGainsInvestments
Other Revenues296786OtherRevenues
Revenue Not Rptd F990713317RevenueNotRptdF990
Revenue Subtotal24510295RevenueSubtotal
Revenue Not Rptd On Fin Stmt0RevenueNotRptdOnFinStmt
Total Revenue Per Form99024510295TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt26051446TotExpensesEtcAuditedFinclStmt
Other Expenses Included249030OtherExpensesIncluded
Expenses Not Rptd F990249030ExpensesNotRptdF990
Expenses Subtotal25802416ExpensesSubtotal
Expenses Not Rptd On Fin Stmt0ExpensesNotRptdOnFinStmt
Total Expenses Per Form99025802416TotalExpensesPerForm990

Form990 Schedule D Part XIV Form990ScheduleDPartXIV (4 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
Part X:Description of Uncertain Tax Positions Under FIN 48:On July 1, 2009, the Association adopted the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, the Association may recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The guidance on accounting for uncertainty in income taxes also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim periods. Management evaluated the Association's tax positions and concluded that the Association had taken no uncertain tax positions that require adjustment to the financial statements to comply with the provisions of this guidance. The Association is no longer subject to income tax examinations by U.S. federal, state or local tax authorities for years before 2006, which is the standard statute of limitations look-back period.
Part XI, Line 8 - Other Adjustments:net income from Internet Alliances: 47756.
Part XII, Line 2d - Other Adjustments:Internet Alliance included in consolidated financial statements: 296786.
Part XIII, Line 2d - Other Adjustments:Internet Alliance included in consolidated financial statements: 249030.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelXFirstClassOrCharterTravel
Travel For CompanionsXTravelForCompanions
Discretionary Spending AccountXDiscretionarySpendingAccount
Club Dues Or FeesXClubDuesOrFees
Written Policy Re T And E Expenses0WrittenPolicyReTAndEExpenses
Substantiation Required1SubstantiationRequired
Compensation CommitteeXCompensationCommittee
Form990 Of Other OrganizationsXForm990OfOtherOrganizations
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance Payment1SeverancePayment
Supplemental Nonqual Retire Plan1SupplementalNonqualRetirePlan
Equity Based Comp Arrangement0EquityBasedCompArrangement

Form990 Schedule J Part II Form990ScheduleJPartII (10 entries)

Base Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
JOHN A GRECO JR ending 11910
113709000250000000238790387588000
JOHN HORAN
4215700022206300088530273073000
ROBERT GRECO
1504590000000315960182055000
LINDA A WOOLLEY
2755220000000578600333382000
JERRY CERASALE
2291730000000481260277299000
SUE RE GERAMIAN
225049000300000473230272672000
KENNETH EBELING
14269100057313000419420241946000
JULIE HOGAN
1683230000000353480203671000
SENNY BOONE
1602340000000336490193883000
JODIE SANGSTER
1549260200000000329540189880000

Form990 Schedule J Part III Form990ScheduleJPartIII (3 entries)

Return ReferenceReturnReferenceExplanationExplanation
Part I, Line 1aThe president and key employees of the association are provided any necessary or reasonable travel and entertainment or other business related expenses. This policy applies as long as it is for the benefit of the company. Any provisions not stated in travel policy needs appropriate authorization from a VP or higher. They are all nontaxable. Linda Woolley received a membership fee to Kenwood club and it was nontaxable.
Part I, Line 1bSee part I, line 1a for explanation.
Part I, Line 4aJOHN A. GRECO JR received $250,000 severance payment. The Association shall pay to Executive, in the aggregate, $250,000, less applicable taxes, withholdings and deductions as severance, provided he does not revoke the agreement. The severance payment shall be paid according to the following schedule: -Within 10 days after the agreement is fully executed, the Association shall pay Executive $125,000, less applicable taxes, withholdings, and other deductions as required by federal state or local law. -Within 30 days after the agreement is fully executed or by July 1, 2010, whichever is later, the Association shall pay Executive $50,000, less applicable taxes, withholdings, and other deductions as required by federal state or local law. -Within 60 days after the agreement is fully executed or by August 1, 2010, whichever is later, the Association shall pay Executive $50,000, less applicable taxes, withholdings, and other deductions as required by federal state or local law. -Within 90 days after the agreement is fully executed or by September 1, 2010, whichever is later, the Association shall pay Executive $25,000, less applicable taxes, withholdings, and other deductions as required by federal state or local law. JOHN HORAN received $198,952 severance payment. Through December 3, 2010, the Association shall continue to pay Employee his base salary of $261,250.08 per annum, less applicable taxes, deductions and withholdings, and in accordance with its normal payroll practices. Linda Woolley and Jerry Cerasale participate in the supplemental nonqualified retirement plan. There are no payments. The value of the nonqualified plan is usually calculated once they terminate their employment.

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (8 entries)

IdentifierIdentifierExplanationExplanationReturn ReferenceReturnReference
Form 990, Part VI, Section A, line 6Any organization, whether incorporated or not, which uses, creates, produces, services or supplies materials for Direct Marketing, and any individual who is a general member, is eligible for membership in this Association. The membership of the Association shall be classified as follows: COMPANY MEMBERSHIP of the Association shall consist of companies or corporations that are users, creators, suppliers, services or producers of any form of Direct Marketing. Within company membership there shall be three types of members voting, regular and service. REGULAR MEMBERSHIP shall consist of employees of a company member who are certified in writing by the company member to the Association to receive the benefits described in Section 4 of the Article of bylaws other than the rights to vote and to hold office, and who are included in the basic dues paid by the company. The number of regular members that a company member shall be entitled to shall be determined by the formula contained in the then current dues schedule maintained by the Association. SERVICE MEMBERSHIP shall consist of employees of a company member who are, upon notice to the voting member, to receive the benefits described in Section 4 of the Article of bylaws other than the rights to vote and to hold office, for which extra service membership is paid. VOTING MEMBERSHIP One of the members (regular or service) from each company shall be designated as the voting member, certified by the company member to the Association to be its official representative in all the affairs of the Association including the holding of office therein during the term of such certification. Any change by a company member of such a certification shall be effective upon the receipt by the Association of a written notice thereof from the company member at least ten (10) days prior to any regular or special meeting. EDUCATIONAL MEMBERSHIP shall include all duly licensed educational institutions and those persons actively engaged in the profession of teaching on a college level or its equivalent, who will receive the benefits described in Section 4 of the Article of bylaws other than the rights to vote and to hold office. TRADE ASSOCIATION MEMBERSHIP shall include trade associations whose membership includes a substantial segment of members having an interest in direct mail or direct marketing, who will receive the benefits outlined in Section 4 of the Article of bylaws other than the rights to vote and to hold office. GENERAL MEMBERSHIP shall include all other forms of membership not contained in these bylaws, whether organizations or individuals, including different subclasses of members as determined by the Association, however denominated. Such members will receive benefits as determined by the Association, other than the rights to vote and to hold office.
Form 990, Part VI, Section A, line 7aOne of the members (regular or service) from each company shall be designated as the voting member and shall have the right to vote. The vote of the voting member may be cast personally or by a duly designated proxy in accordance with procedures reasonably prescribed by the Association.
Form 990, Part VI, Section B, line 11Form 990 is prepared with the assistance of our outside audit and tax firm. It is reviewed by the organization's president, chief financial officer and controller before being sent to its governing body for review prior to submission to the IRS.
Form 990, Part VI, Section B, line 12cEach officer, key employee and member of the Board of Directors are required to complete and file with the President of the Association a disclosure statement regarding potential conflicts of interest and annually file a statement of continued accuracy thereof.
Form 990, Part VI, Section B, line 15Compensation of the president of the organization is determined by the compensation committee of the board of trustees. The committee is comprised of independent members of the governing board. Compensation for the president is stated in their contract once an agreement is initiated. Other officers and Key employee compensation is determined by the president in collaboration with the chairman of the board of trustees. Other officers and Key employee compensation is calculated based on the position and comparable industry standards. The organization also uses of data as to comparable compensation for similarly qualified persons in functionally comparable positions at similarly situated organizations and Contemporaneous documents and recordkeeping with respect to deliberations and decisions regarding the compensation arrangement.
Form 990, Part VI, Section C, line 19The governing documents, conflict of interest policy and financial statements are not made available to the public.
form 990, part XI, line 2cthe process for overseeing the audit of the financial statements and selection of an independent accountant that audited the financial statements has been consistent with prior years.
form 990, Part VIIDMA Internet Alliance ROBERT GRECO 60 2 LINDA A. WOOLLEY 40 2average hours per week devoted to related organizations

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII

Name Of Disregarded Entity NameOfDisregardedEntity

FieldValueIRS element (for citing)
Business Name Line1Internet AllianceBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line11615 L Street NW Ste 1100AddressLine1
CityWashingtonCity
StateDCState
ZIP Code20036ZIPCode
FieldValueIRS element (for citing)
EIN521275427EIN
Primary ActivitiesAdvocacyPrimaryActivities
Legal Domicile StateDCLegalDomicileState
Exempt Code Section501(c)(6)ExemptCodeSection
Direct Controlling Entity NAN/ADirectControllingEntityNA
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents Royalties0ReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other Org0GiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other Org0GiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other Org0LoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other Org0SaleOfAssetsToOtherOrg
Purchase Of Assets From Other Org0PurchaseOfAssetsFromOtherOrg
Exchange Of Assets0ExchangeOfAssets
Rental Of Facilities To Other Orgs0RentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other Orgs0RentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other Orgs0PerformOfServicesForOtherOrgs
Perform Of Services By Other Orgs0PerformOfServicesByOtherOrgs
Sharing Of Facilities0SharingOfFacilities
Sharing Of Paid Employees0SharingOfPaidEmployees
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrg
Reimbursement Paid By Other Org0ReimbursementPaidByOtherOrg
Other Transfer To Other Org0OtherTransferToOtherOrg
Other Transfer From Other Org0OtherTransferFromOtherOrg

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