2011-05-12T16:57:45-05:00 2010-06-30 RSM MCGLADREY INC 1185 AVENUE OF THE AMERICAS NEW YORK NY 100362602 990 2009-07-01 131810859 DIRECT MARKETING ASSOCIATION INC DIRE 2127687277 1120 AVENUE OF THE AMERICAS NEW YORK NY 10036 Robert Greco 2127687277 2011-05-12 1 2123721000 2009 2016-02-24 21:20:13Z Lawrence M Kimmel 1120 AVENUE OF THE AMERICAS NEW YORK NY 10036 28560106 0 X www.the-dma.org X 1940 NY THE DIRECT MARKETING ASSOCIATION IS THE LEADING GLOBAL TRADE ASSOCIATION OF BUSINESSES AND NONPROFIT ORGANIZATIONs USING AND SUPPORTING MULTICHANNEL DIRECT MARKETING TOOLS AND TECHNIQUES. 43 42 121 42 0 0 0 30061825 23831009 -481350 523134 536602 156152 30117077 24510295 0 0 17139362 9972892 0 0 16954231 15829524 34093593 25802416 -3976516 -1292121 17400550 17040707 13333013 13801004 4067537 3239703 DMA'S GOAL IS TO KEEP ALL MARKETING CHANNELS OPEN AND ECONOMICALLY VIABLE, AS WELL AS MAINTAIN THE FLOW OF DATA THAT FUELS MULTICHANNEL MARKETING. DMA ADVOCATES WITH LEGISLATORS AND REGULATORS, PROVIDES REPUTATION MANAGEMENT, CUTTING-EDGE RESEARCH AND EDUCATION, AS WELL AS NETWORKING AND MARKET MAKING OPPORTUNITIES TO IMPROVE RESULTS THROUGHOUT THE END-TO-END DIRECT MARKETING PROCESS. 0 0 The trade association was engaged in serving its members and advancing the interest of those involved in direct marketing to the government, the media and consumers. It encouraged the growth, and effective ethical use of direct marketing through conferences, information, education and consumer affairs programs. 0 0 0 1 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 98 0 1 121 1 0 0 0 0 1 1 43 42 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X Robert Greco 2127687277 1120 AVENUE OF THE AMERICAS NEW YORK NY 10036 G STEVEN DAPPER 1.00 X X 0 0 0 DON MCKENZIE 1.00 X X 0 0 0 GLENN S EISEN 1.00 X X 0 0 0 SUSAN D GOODMAN 1.00 X X 0 0 0 BRUCE BIEGEL 1.00 X 0 0 0 MATT BLUMBERG 1.00 X 0 0 0 ARJAN DIJK 1.00 X 0 0 0 NANCY EVENSEN 1.00 X 0 0 0 MOSES FOSTER 1.00 X 0 0 0 SUSAN LOTH 1.00 X 0 0 0 JOHN A MEYER 1.00 X 0 0 0 GIAN-CARLO PERESSUTTI 1.00 X 0 0 0 DAVID S WILLIAMS 1.00 X 0 0 0 LESLIE ABI-KARAM 1.00 X 0 0 0 KELLY B BROWNING 1.00 X 0 0 0 CHRISTOPHER W BRADLEY 1.00 X 0 0 0 KEN A DAWSON 1.00 X 0 0 0 RICK ERWIN 1.00 X 0 0 0 BRIAN FETHERSTONHAUGH 1.00 X 0 0 0 DEBORAH I FINE 1.00 X 0 0 0 EDWIN P GARRUBBO 1.00 X 0 0 0 ANDREW C GOLDBERG 1.00 X 0 0 0 CLARE HART 1.00 X 0 0 0 KAREN R HAEFLING 1.00 X 0 0 0 JOHN B KAHAN 1.00 X 0 0 0 BRYAN KENNEDY 1.00 X 0 0 0 GARY S LABEN 1.00 X 0 0 0 YUCHUN LEE 1.00 X 0 0 0 SURESH MATHAI 1.00 X 0 0 0 MATT O'GRADY 1.00 X 0 0 0 JOHN PAPALIA 1.00 X 0 0 0 GERRY PIKE 1.00 X 0 0 0 CHARLES PRESCOTT 1.00 X 0 0 0 JOEL QUADRACCI 1.00 X 0 0 0 DONN RAPPAPORT 1.00 X 0 0 0 ARUN SINHA 1.00 X 0 0 0 GARY SKIDMORE 1.00 X 0 0 0 BETH SMITH 1.00 X 0 0 0 NICHOLAS P STAHEYEFF 1.00 X 0 0 0 DAVID R VERKLIN 1.00 X 0 0 0 DAWN ZIER 1.00 X 0 0 0 STUART P INGIS 1.00 X 0 0 0 JOHN A GRECO JR ending 11910 60.00 X X 363709 0 23879 JOHN HORAN 60.00 X 264220 0 8853 ROBERT GRECO 60.00 X 150459 0 31596 LINDA A WOOLLEY 40.00 X 275522 0 57860 JERRY CERASALE 40.00 X 229173 0 48126 SUE RE GERAMIAN 40.00 X 225349 0 47323 KENNETH EBELING 40.00 X 200004 0 41942 JULIE HOGAN 40.00 X 168323 0 35348 SENNY BOONE 40.00 X 160234 0 33649 JODIE SANGSTER 40.00 X 156926 0 32954 2193919 0 361530 15 0 1 0 VENABLE LLP 1270 Avenue of the Americas 21st new york NY 10020 legal 495000 PAUL HASTING JANOFSKY & WALKER 75 E 55th Street 1st floor new york NY 10022 legal 292163 INTERACTIVE MARKETING SOLUTIONS 777 Summer Street Suite 502 Stamford CT 06901 DATABASE MAINTENANCE 240000 KSE PARTNERS 1800 Diagonal Road Suite 600 alexandria VA 22314 legal 193600 BRANN & ISAACSON 184 Main Street Fourth Floor Lewiston ME 04243 legal 166752 6 membership dues 900099 11940374 11940374 conference & events 900099 8764740 8764740 education services 900099 1213999 1213999 SUBSCRIPTIONS 900099 1192968 1192968 research & strategic i 900099 337795 337795 381133 381133 23831009 360191 360191 156152 156152 156152 156152 4212754 4049811 162943 162943 162943 24510295 23831009 0 679286 1635483 6052177 1477468 280072 527692 479288 42000 791865 130353 260478 621746 2630947 365764 5256613 42981 1104423 137822 EDU.Svcs/R & D 830232 Government affairs 756258 membership 499514 PUBLIC & MEDIA RELATION 317440 CONSUMER PREFERENCE SER 287425 1274375 25802416 278277 724919 926353 214276 1219974 1102520 2456526 1152523 1613323 1304003 11022461 11970160 2340162 1724829 17400550 17040707 2902026 2499285 3895130 4188303 2800000 2800000 3735857 4313416 13333013 13801004 X 4067537 3239703 4067537 3239703 17400550 17040707 X 0 1 1 X 0 0 0 0 11940374 791865 791865 1910460 -1118595 873509 411015 462494 671648 372173 299475 911369 369335 542034 1304003 deferred rent 823393 pension payable 3490023 4313416 24510295 25802416 -1292121 416531 47756 464287 -827834 25223612 416531 296786 713317 24510295 0 24510295 26051446 249030 249030 25802416 0 25802416 Part X: Description of Uncertain Tax Positions Under FIN 48: On July 1, 2009, the Association adopted the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, the Association may recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. The guidance on accounting for uncertainty in income taxes also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim periods. Management evaluated the Association's tax positions and concluded that the Association had taken no uncertain tax positions that require adjustment to the financial statements to comply with the provisions of this guidance. The Association is no longer subject to income tax examinations by U.S. federal, state or local tax authorities for years before 2006, which is the standard statute of limitations look-back period. Part XI, Line 8 - Other Adjustments: net income from Internet Alliances: 47756. Part XII, Line 2d - Other Adjustments: Internet Alliance included in consolidated financial statements: 296786. Part XIII, Line 2d - Other Adjustments: Internet Alliance included in consolidated financial statements: 249030. X X X X 0 1 X X X X 1 1 0 JOHN A GRECO JR ending 11910 113709 0 0 0 250000 0 0 0 23879 0 387588 0 0 0 JOHN HORAN 42157 0 0 0 222063 0 0 0 8853 0 273073 0 0 0 ROBERT GRECO 150459 0 0 0 0 0 0 0 31596 0 182055 0 0 0 LINDA A WOOLLEY 275522 0 0 0 0 0 0 0 57860 0 333382 0 0 0 JERRY CERASALE 229173 0 0 0 0 0 0 0 48126 0 277299 0 0 0 SUE RE GERAMIAN 225049 0 0 0 300 0 0 0 47323 0 272672 0 0 0 KENNETH EBELING 142691 0 0 0 57313 0 0 0 41942 0 241946 0 0 0 JULIE HOGAN 168323 0 0 0 0 0 0 0 35348 0 203671 0 0 0 SENNY BOONE 160234 0 0 0 0 0 0 0 33649 0 193883 0 0 0 JODIE SANGSTER 154926 0 2000 0 0 0 0 0 32954 0 189880 0 0 0 Part I, Line 1a The president and key employees of the association are provided any necessary or reasonable travel and entertainment or other business related expenses. This policy applies as long as it is for the benefit of the company. Any provisions not stated in travel policy needs appropriate authorization from a VP or higher. They are all nontaxable. Linda Woolley received a membership fee to Kenwood club and it was nontaxable. Part I, Line 1b See part I, line 1a for explanation. Part I, Line 4a JOHN A. GRECO JR received $250,000 severance payment. The Association shall pay to Executive, in the aggregate, $250,000, less applicable taxes, withholdings and deductions as severance, provided he does not revoke the agreement. The severance payment shall be paid according to the following schedule: -Within 10 days after the agreement is fully executed, the Association shall pay Executive $125,000, less applicable taxes, withholdings, and other deductions as required by federal state or local law. -Within 30 days after the agreement is fully executed or by July 1, 2010, whichever is later, the Association shall pay Executive $50,000, less applicable taxes, withholdings, and other deductions as required by federal state or local law. -Within 60 days after the agreement is fully executed or by August 1, 2010, whichever is later, the Association shall pay Executive $50,000, less applicable taxes, withholdings, and other deductions as required by federal state or local law. -Within 90 days after the agreement is fully executed or by September 1, 2010, whichever is later, the Association shall pay Executive $25,000, less applicable taxes, withholdings, and other deductions as required by federal state or local law. JOHN HORAN received $198,952 severance payment. Through December 3, 2010, the Association shall continue to pay Employee his base salary of $261,250.08 per annum, less applicable taxes, deductions and withholdings, and in accordance with its normal payroll practices. Linda Woolley and Jerry Cerasale participate in the supplemental nonqualified retirement plan. There are no payments. The value of the nonqualified plan is usually calculated once they terminate their employment. Form 990, Part VI, Section A, line 6 Any organization, whether incorporated or not, which uses, creates, produces, services or supplies materials for Direct Marketing, and any individual who is a general member, is eligible for membership in this Association. The membership of the Association shall be classified as follows: COMPANY MEMBERSHIP of the Association shall consist of companies or corporations that are users, creators, suppliers, services or producers of any form of Direct Marketing. Within company membership there shall be three types of members voting, regular and service. REGULAR MEMBERSHIP shall consist of employees of a company member who are certified in writing by the company member to the Association to receive the benefits described in Section 4 of the Article of bylaws other than the rights to vote and to hold office, and who are included in the basic dues paid by the company. The number of regular members that a company member shall be entitled to shall be determined by the formula contained in the then current dues schedule maintained by the Association. SERVICE MEMBERSHIP shall consist of employees of a company member who are, upon notice to the voting member, to receive the benefits described in Section 4 of the Article of bylaws other than the rights to vote and to hold office, for which extra service membership is paid. VOTING MEMBERSHIP One of the members (regular or service) from each company shall be designated as the voting member, certified by the company member to the Association to be its official representative in all the affairs of the Association including the holding of office therein during the term of such certification. Any change by a company member of such a certification shall be effective upon the receipt by the Association of a written notice thereof from the company member at least ten (10) days prior to any regular or special meeting. EDUCATIONAL MEMBERSHIP shall include all duly licensed educational institutions and those persons actively engaged in the profession of teaching on a college level or its equivalent, who will receive the benefits described in Section 4 of the Article of bylaws other than the rights to vote and to hold office. TRADE ASSOCIATION MEMBERSHIP shall include trade associations whose membership includes a substantial segment of members having an interest in direct mail or direct marketing, who will receive the benefits outlined in Section 4 of the Article of bylaws other than the rights to vote and to hold office. GENERAL MEMBERSHIP shall include all other forms of membership not contained in these bylaws, whether organizations or individuals, including different subclasses of members as determined by the Association, however denominated. Such members will receive benefits as determined by the Association, other than the rights to vote and to hold office. Form 990, Part VI, Section A, line 7a One of the members (regular or service) from each company shall be designated as the voting member and shall have the right to vote. The vote of the voting member may be cast personally or by a duly designated proxy in accordance with procedures reasonably prescribed by the Association. Form 990, Part VI, Section B, line 11 Form 990 is prepared with the assistance of our outside audit and tax firm. It is reviewed by the organization's president, chief financial officer and controller before being sent to its governing body for review prior to submission to the IRS. Form 990, Part VI, Section B, line 12c Each officer, key employee and member of the Board of Directors are required to complete and file with the President of the Association a disclosure statement regarding potential conflicts of interest and annually file a statement of continued accuracy thereof. Form 990, Part VI, Section B, line 15 Compensation of the president of the organization is determined by the compensation committee of the board of trustees. The committee is comprised of independent members of the governing board. Compensation for the president is stated in their contract once an agreement is initiated. Other officers and Key employee compensation is determined by the president in collaboration with the chairman of the board of trustees. Other officers and Key employee compensation is calculated based on the position and comparable industry standards. The organization also uses of data as to comparable compensation for similarly qualified persons in functionally comparable positions at similarly situated organizations and Contemporaneous documents and recordkeeping with respect to deliberations and decisions regarding the compensation arrangement. Form 990, Part VI, Section C, line 19 The governing documents, conflict of interest policy and financial statements are not made available to the public. form 990, part XI, line 2c the process for overseeing the audit of the financial statements and selection of an independent accountant that audited the financial statements has been consistent with prior years. form 990, Part VII average hours per week devoted to related organizations DMA Internet Alliance ROBERT GRECO 60 2 LINDA A. WOOLLEY 40 2 Internet Alliance 1615 L Street NW Ste 1100 Washington DC 20036 521275427 Advocacy DC 501(c)(6) N/A 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0