JOAN GANZ COONEY CENTER FOREDUCATIONAL MEDIA AND RESEARCH INC: Form 990, tax year 2011

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Organization
JOAN GANZ COONEY CENTER FOREDUCATIONAL MEDIA AND RESEARCH INC (EIN 20-8783702)
Tax period
2011-07-01 to 2012-06-30
Filed
2013-05-15
IRS object ID
201331359349303818
Schema version
2011v1.5
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

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Timestamp2013-05-15T11:31:57-05:00Timestamp
Tax Period End Date2012-06-30TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

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Business Name Line1GRANT THORNTON LLPBusinessNameLine1

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Address Line1666 THIRD AVENUEAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code100174057ZIPCode
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Return Type990ReturnType
Tax Period Begin Date2011-07-01TaxPeriodBeginDate

Filer Filer

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EIN208783702EIN

Name Name

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Business Name Line1The Joan Ganz Cooney Center forBusinessNameLine1
Business Name Line2Educational Media and Research IncBusinessNameLine2
FieldValueIRS element (for citing)
In Care Of Name% DARYL MINTZ/SESAME WORKSHOPInCareOfName
Name ControlJOANNameControl
Phone2125953456Phone

US Address USAddress

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Address Line1One Lincoln PlazaAddressLine1
CityNew YorkCity
StateNYState
ZIP Code10023ZIPCode

Officer Officer

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Namedaryl mintzName
Titlevp, treasurerTitle
Date Signed2013-05-15DateSigned
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Preparer Preparer

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Phone2125990100Phone
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Tax Year2011TaxYear
Build TS2016-02-24 21:20:13ZBuildTS

Form 990 IRS990

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Name Of Principal Officer PersonMICHAEL LEVINENameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

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Address Line1One Lincoln PlazaAddressLine1
CityNew YorkCity
StateNYState
ZIP Code10023ZIPCode
FieldValueIRS element (for citing)
Gross Receipts10217741GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
Organization501c3XOrganization501c3
Web Sitewww.joanganzcooneycenter.orgWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation2007YearFormation
State Legal DomicileDEStateLegalDomicile
Activity Or Mission DescriptionTHE MISSION OF THE CENTER IS TO CATALYZE AND SUPPORT RESEARCH, INNOVATION AND INVESTMENT IN DIGITAL MEDIA TECHNOLOGIES TO ADVANCE CHILDREN'S LEARNING.ActivityOrMissionDescription
Nbr Voting Members Governing Body3NbrVotingMembersGoverningBody
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Total Nbr Employees0TotalNbrEmployees
Total Nbr Volunteers0TotalNbrVolunteers
Total Gross UBI114936TotalGrossUBI
Net Unrelated Business Txbl Income109686NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year881337ContributionsGrantsPriorYear
Contributions Grants Current Year4856472ContributionsGrantsCurrentYear
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Investment Income Current Year717242InvestmentIncomeCurrentYear
Other Revenue Prior Year0OtherRevenuePriorYear
Other Revenue Current Year0OtherRevenueCurrentYear
Total Revenue Prior Year1067655TotalRevenuePriorYear
Total Revenue Current Year5866577TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year175000GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY132500GrantsAndSimilarAmntsCY
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Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year680564SalariesEtcPriorYear
Salaries Etc Current Year763151SalariesEtcCurrentYear
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Total Expenses Current Year2065052TotalExpensesCurrentYear
Revenues Less Expenses Prior Year-960781RevenuesLessExpensesPriorYear
Revenues Less Expenses CY3801525RevenuesLessExpensesCY
Total Assets BOY12541464TotalAssetsBOY
Total Assets EOY15183699TotalAssetsEOY
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Total Liabilities EOY1379746TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY11208213NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY13803953NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionTHE COONEY CENTER IS AN INDEPENDENT RESEARCH AND INNOVATION LAB THAT CATALYZES AND SUPPORTS RESEARCH, DEVELOPMENT, AND INVESTMENT IN DIGITAL MEDIA TECHNOLOGIES TO ADVANCE CHILDREN'S LEARNING. THE FOCUS OF THE COONEY CENTER IS ON LITERACY DEVELOPMENT FOR DIVERSE LEARNERS. PROGRAMS ADDRESS VITAL FOUNDATIONAL CAPABILITIES, SUCH AS READING AND WRITING, WITH A SPECIAL EMPHASIS ON STRUGGLING READERS WHO RISK EDUCATIONAL FAILURE IF THEY DO NOT MASTER BASIC COMPETENCIES BY GRADE 4. THE COONEY CENTER IS ALSO FOCUSING NATIONAL ATTENTION ON EVOLVING "NEW LITERACIES" THAT CHILDREN NEED TO COMPETE AND COOPERATE IN THE 21ST CENTURY. MAJOR INITIATIVES FOCUS ON INTER-CULTURAL UNDERSTANDING, MEDIA LITERACY, AND ADVANCING SCIENCE, TECHNOLOGY, ENGINEERING AND MATH (STEM) LEARNING -- ALL OF WHICH HAVE BECOME CRITICAL IN AN INTERCONNECTED WORLD.MissionDescription
Significant New Program ServicesfalseSignificantNewProgramServices
Significant ChangefalseSignificantChange
Expense496277Expense
Grants0Grants
Revenue292863Revenue
DescriptionResearch: a. Cooney Center Research Fellows Program: Three Research fellows were funded to conduct independent research and support the center's research pursuits. b. Field Research: The Center supported the development of eight research studies and youth digital media programs. The research program focused on various topics, including the role of families in a digital age, parent-child play interactions using digital media, the learning potential of mobile apps and games, how children use social media to learn key literacy skills. c. Research Publications: The Center published six research papers reporting on findings from the field research.Description

Activity2 Activity2

FieldValueIRS element (for citing)
Expense235791Expense
Grants0Grants
Revenue0Revenue
DescriptionThought Leader and Expert Convenings: The Center brought together experts from various fields to discuss pressing topics around children, digital media, and learning. Five convenings were organized, including meetings on social networking sites and privacy, quantifying children's access to digital media, the future of applications for literacy learning, the implications of joint media engagement, and a research forum on Hispanic-Latino families' use of digital technologies.Description

Activity3 Activity3

FieldValueIRS element (for citing)
Expense132500Expense
Grants132500Grants
Revenue0Revenue
DescriptionCooney Center Prizes and Related Youth Programs: The Center ran a design competition to encourage secondary school students, as well as college and graduate students to create video games that teach STEM concepts. A national competition was announced at the White House as part of the President's Digital Promise initiative. The competition was launched and resulted in nearly 3800 submissions, which were judged by Center staff and an appointed panel of experts.Description

Activity Other ActivityOther

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Expense707374Expense
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DescriptionDissemination of researchDescription
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Total Of Other Program Service Rev0TotalOfOtherProgramServiceRev
Total Program Service Expense1571942TotalProgramServiceExpense
Described In501 C3trueDescribedIn501C3
Schedule B RequiredtrueScheduleBRequired
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Lobbying ActivitiesfalseLobbyingActivities
Subject To Proxy TaxfalseSubjectToProxyTax
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArtfalseCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentsfalseTermOrPermanentEndowments
Report Land Bldg EquipfalseReportLandBldgEquip
Report Invest Oth SecuritiestrueReportInvestOthSecurities
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Report Other AssetsfalseReportOtherAssets
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Schedule J RequiredtrueScheduleJRequired
Tax Exempt BondsfalseTaxExemptBonds
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Prior Excess Benefit TransactionfalsePriorExcessBenefitTransaction
Loan To Officer Or DQPfalseLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
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Form990 Part VII Section A Form990PartVIISectionA (7 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationOfficerOfficer
JOAN GANZ COONEY
director1.0X000
LlOYD MORRISETT
director1.0X000
GARY KNELL
President (thru 10/2011)2.0X089832659947
H MELVIN MING
DIRECTOR2.0X055247053264
MICHAEL LEVINE
EXECUTIVE DIRECTOR50.0277270045445X
MYUNG KANG - HUNEKE
SECRETARY2.0036709636426X
DARYL MINTZ
TREASURER2.0030155356562X
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All Other Contributions856472AllOtherContributions
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DescriptionRESEARCH STUDIESDescription
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Current Tax Year1180CurrentTaxYear
Total104247Total

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Schedule D IRS990ScheduleD

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LandLand
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FieldValueIRS element (for citing)
Total Of Amounts1334441TotalOfAmounts

Form990 Schedule D Part XIV Form990ScheduleDPartXIV

FieldValueIRS element (for citing)
IdentifierFIN 48 FOOTNOTE - ASC 740: INCOME TAXESIdentifier
Return ReferencePART X, LINE 2.ReturnReference
ExplanationThe Company adopted the provisions of FASB Interpretation No. 48 ("FIN 48") "Accounting for Uncertainties in Income Taxes - an interpretation of FASB Statement No. 109," now incorporated in Accounting Standards Codification ("ASC") 740. ASC 740-10 clarifies the accounting for uncertainty in tax positions taken or expected to be taken in a tax return, including issues relating to financial statement recognition and measurement. This section provides that the tax effects from an uncertain tax position can be recognized in the financial statements only if the position is "more-likely-than-not" to be sustained if the position were to be challenged by a taxing authority. The assessment of the tax position is based solely on the technical merits of the position, without regard to the likelihood that the tax position may be challenged. The Company is exempt from federal and New York income taxation by virtue of being an organization described in Section 501(c)(3) of the Internal Revenue Code and similar provisions of the New York State tax code. Nevertheless, the Company may be subject to tax on income unrelated to its exempt purpose, unless that income is otherwise excluded by the Code. The tax years ending June 30, 2009, 2010 and 2011 are still open to audit for both federal and state purposes. Management determined that there are no uncertain tax positions within its consolidated financial statements.Explanation

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Records MaintainedtrueRecordsMaintained

Form990 Schedule I Part III Form990ScheduleIPartIII (3 entries)

Type Of GrantTypeOfGrantNumber Of RecipientsNumberOfRecipientsAmount Of Cash GrantAmountOfCashGrant
award to school children2882500
award to teachers330000
award to developers520000

Form990 Schedule I Part IV Form990ScheduleIPartIV

FieldValueIRS element (for citing)
IdentifierPrizes awardedIdentifier
Return ReferencePart I, Line 2ReturnReference
ExplanationThe prizes were awarded to the winners of a national competition developed to encourage innovative uses of digital media, in particular mobile and game-based applications to promote literacy learning. The winners and recipients of the prizes receive ongoing mentoring and evaluation support from Center staff. The Teachers and Developers participated in an open competition to design their educational videogames. An independent panel of expert judges reviewed the submissions for educational quality, creativity and potential market impact and selected finalists and winners.Explanation

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Independent ConsultantXIndependentConsultant
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance PaymentfalseSeverancePayment
Supplemental Nonqual Retire PlantrueSupplementalNonqualRetirePlan
Equity Based Comp ArrangementfalseEquityBasedCompArrangement
Comp Based On Revenue Of Filing OrgfalseCompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related OrgsfalseCompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing OrgfalseCompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate OrgsfalseCompBasedNetEarningsRelateOrgs
Any Non Fixed PaymentstrueAnyNonFixedPayments
Initial Contract ExceptionfalseInitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII (5 entries)

Base Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
GARY KNELL
0517038027313001081580306250293220958273084500
MICHAEL LEVINE
234080042000011900258460195990322715000
MYUNG KANG - HUNEKE
0311034055126093603062505801040352200
DARYL MINTZ
02572630437500540030163026399035811500
H MELVIN MING
04280190113546010905030625022639060573400

Form990 Schedule J Part III Form990ScheduleJPartIII (3 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
supplemental non qualified retirement planpart 1 line 4bThe 2011 compensation package of Gary Knell, President and CEO includes $84,500 [in column b(iii)] which represents a payout of a 2008 award deferred under the IRC 457(f) plan. Mr. Knell received an additional $9,514 in accrued interest; this amount is, likewise, reported in column (b)(iii). The $84,500 reported in column F represents the original award that was originally reflected in the 2008 IRS Form 990.
non-fixed paymentpart I line 7the executive director participates in a targeted incentive program of sesame workshop, its parent organization. the target incentive compensation amount for each employee is based on a combination of job level, individual performance, departmental performance and company performance. the board of trustees of the joan ganz cooney center determines whether incentive compensation payments will be made for a given year and the total amount available for incentive compensation.
officers' compensationpart IIcompensation listed for Gary knell, h. melvin ming, myung kang - huneke and daryl mintz represents compensation received from sesame workshop, the parent organization, for their role as officers of sesame workshop. Compensation for the Executive Director, Michael Levine, is paid by the Sesame Workshop as well, but for services rendered as Executive Director of the Joan Ganz Cooney Center for Educational Media and Research, Inc. ("JGC") Accordingly, the organization has reported this compensation as having been paid by JGC on Part VII and Schedule J.

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (9 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
Delegation of Dutiespart VI, section A, line 3The Joan Ganz Cooney Center delegates certain management functions to Sesame Workshop, a related entity.
membershippart VI section a, Line 6, line 7a and 7bSesame workshop is the sole member of the organization. it has the right to elect or remove directors as well as approve any amendments to the bylaws of the organization.
process for reviewing form 990part VI, section B, line 11AThe form 990 is prepared and reviewed by Sesame Workshop's internal finance department. A secondary review is done by the General Counsel, Independent Accountants and Executive Officers. Subsequently, the 990 is circulated to the Board of directors for review and comment.
process for review of compensationpart VI section b; line 15aThe executive director of the Joan Ganz Cooney Center was hired in April 2007 at the Center's inception. Compensation at that time was established based on comparable market rates. Beginning in tax year 2009, the executive director's compensation is reviewed annually by an independent compensation consultant and presented to the Board of Directors for approval based on comparable market data.
compensation of other officerspart VI section b; line 15aofficers other than the executive director are compensated by sesame workshop, the parent organization.
Documents Made Available to the Publicpart VI, section c, line 19the joan ganz cooney's form 990 is available on its website (http://joanganzcooneycenter.org) and on the internet at www.guidestar.org. A full copy of the consolidated audited financial statements of Sesame WOrkshop which include the joan ganz cooney center are available upon request from the office of the cfo of sesame workshop. the joan ganz cooney's governing documents and conflict of interest policy are available upon written request.
compliance with the conflict of interestpart VI section b, line 12cAll directors and officers are required to review the Conflict of Interest policy annually, and disclose any real or potential conflict of interest in response to a Conflict of Interest Questionnaire. The completed questionnaires are reviewed by the General Counsel/Secretary to the Board. In the event of a real or potential conflict,the Board and the General Counsel/Secretary shall enforce the Conflict of Interest Policy's requirement of recusal from participating in any deliberations and decisions relevant to the disclosures.
Other Program ServicesPage 2, Part III , Line 4d(D) Dissemination of research, best practices and policy to influence the field of research media. a. Online dissemination: The Center used various digital media platforms to extend its knowledge to other institutions and individuals using its website, YouTube channel, Facebook page and live webcasts of its major events. b. Speaking engagements: The Center has presented its research and publications at various conferences nationally across various sectors. Thirty-five presentations were delivered this year. Audiences this year included major industry conferences such as the International Consumer Electronics Show, and The Wireless ED Generation at Qualcomm presentation to the National State Board of Education, the Federal Communications Commission, and academic and research conferences.
PART XI RECONCILIATION OF NET ASSETSLINE 5UNREALIZED GAINS: $1,090,849 Gains from Investments in Limited partnerships - $114,936

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII (5 entries)

Address Line1AddressUS/AddressLine1CityAddressUS/CityStateAddressUS/StateZIP CodeAddressUS/ZIPCodeEINEINPrimary ActivitiesPrimaryActivitiesLegal Domicile StateLegalDomicileStateExempt Code SectionExemptCodeSectionPublic Charity StatusPublicCharityStatusBusiness Name Line1DirectControllingEntityName/BusinessNameLine1Controlled OrgControlledOrgAddress Line1AddressForeign/AddressLine1CityAddressForeign/CityCountryAddressForeign/CountryLegal Domicile Foreign CountryLegalDomicileForeignCountry
sesame workshop
one lincoln plazanew yorkNY10023132655731edu.mediaNY501(c)(3)7nafalse
sesame street inc
one lincoln plazanew yorkNY10023132677928title holdingDE501(c)(2)sesame worksfalse
the electric company
one lincoln plazanew yorkNY10023132722079title holdingDE501(c)(2)sesame worksfalse
sw financing
one lincoln plazanew yorkNY10023030426998supportingDE501(c)(3)11asesame worksfalse
galli galli sim sim educational initiati
edu. medianafalsec/o s banerjee/e-1a kailashnew delhiININ

Form990 Schedule R Part IV Form990ScheduleRPartIV (2 entries)

Address Line1AddressUS/AddressLine1CityAddressUS/CityStateAddressUS/StateZIP CodeAddressUS/ZIPCodeEINEINPrimary ActivityPrimaryActivityLegal Domicile StateLegalDomicileStateBusiness Name Line1DirectControllingEntityName/BusinessNameLine1Type Of EntityTypeOfEntityShare Of Total IncomeShareOfTotalIncomeShare Of EOY AssetsShareOfEOYAssetsAddress Line1AddressForeign/AddressLine1CityAddressForeign/CityCountryAddressForeign/CountryLegal Domicile Foreign CountryLegalDomicileForeignCountry
ctw communications inc
one lincoln plazanew yorkNY10023132422089holdingDEsesame workshopc corp.00
sesame workshop initiatives (india) plc
educat. mediasesame workshop004a pal mohan bhawan110005 new delhiININ
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents RoyaltiesfalseReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other OrgfalseGiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other OrgtrueGiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other OrgfalseLoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other OrgfalseSaleOfAssetsToOtherOrg
Purchase Of Assets From Other OrgfalsePurchaseOfAssetsFromOtherOrg
Exchange Of AssetsfalseExchangeOfAssets
Rental Of Facilities To Other OrgsfalseRentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other OrgsfalseRentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other OrgsfalsePerformOfServicesForOtherOrgs
Perform Of Services By Other OrgstruePerformOfServicesByOtherOrgs
Sharing Of FacilitiestrueSharingOfFacilities
Sharing Of Paid EmployeestrueSharingOfPaidEmployees
Reimbursement Paid To Other OrgtrueReimbursementPaidToOtherOrg
Reimbursement Paid By Other OrgfalseReimbursementPaidByOtherOrg
Other Transfer To Other OrgfalseOtherTransferToOtherOrg
Other Transfer From Other OrgfalseOtherTransferFromOtherOrg

Transactions Related Orgs Table TransactionsRelatedOrgsTable (2 entries)

Transaction TypeTransactionTypeAmount InvolvedAmountInvolvedMethod Of Amt DeterminationMethodOfAmtDetermination
Sesame Workshop
C4000000cost
Sesame Workshop
l & O84332cost

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