WHAT MAKES YOU FEEL BEAUTIFUL: Form 990EZ, tax year 2024

View the entire original 990 at ProPublica ↗

Organization
WHAT MAKES YOU FEEL BEAUTIFUL (EIN 83-4396154)
Tax period
2024-01-01 to 2024-12-31
Filed
2026-02-13
IRS object ID
202600459349200600
Schema version
2024v5.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2026-02-13T15:43:25-07:00ReturnTs
Tax Period End2024-12-31TaxPeriodEndDt
Return Type990EZReturnTypeCd
Tax Period Begin2024-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN834396154EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1WHAT MAKES YOU FEEL BEAUTIFULBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlWHATBusinessNameControlTxt
Phone8084422627PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line128 Door of Faith RoadAddressLine1Txt
CityHaikuCityNm
State AbbreviationHIStateAbbreviationCd
ZIP96708ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonSheila MarrowPersonNm
Person TitleBoard TreasurerPersonTitleTxt
Phone8088667077PhoneNum
Signature2026-02-13SignatureDt
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd
Tax2024TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990-EZ IRS990EZ

FieldValueIRS element (for citing)
Method Of Accounting Otherself filingMethodOfAccountingOtherDesc
Website Addresswmyfb.orgWebsiteAddressTxt
Organization501c3Yes (X)Organization501c3Ind
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Gross Receipts$49,424GrossReceiptsAmt
Info In Schedule O Part IYes (X)InfoInScheduleOPartIInd
Contributions Gifts Grants Etc$49,424ContributionsGiftsGrantsEtcAmt
Program Service Revenue$0ProgramServiceRevenueAmt
Membership Dues$0MembershipDuesAmt
Investment Income$0InvestmentIncomeAmt
Sale Of Assets Gross$0SaleOfAssetsGrossAmt
Cost Or Other Basis Expense Sale$0CostOrOtherBasisExpenseSaleAmt
Gain Or Loss From Sale Of Assets$0GainOrLossFromSaleOfAssetsAmt
Gaming Gross Income$0GamingGrossIncomeAmt
Fundraising Gross Income$0FundraisingGrossIncomeAmt
Special Events Direct Expenses$0SpecialEventsDirectExpensesAmt
Special Events Net Income Loss$0SpecialEventsNetIncomeLossAmt
Gross Sales Of Inventory$0GrossSalesOfInventoryAmt
Cost Of Goods Sold$0CostOfGoodsSoldAmt
Gross Profit Loss Sls Of Invntry$0GrossProfitLossSlsOfInvntryAmt
Other Revenue Total$0OtherRevenueTotalAmt
Total Revenue$49,424TotalRevenueAmt
Grants And Similar Amounts Paid$46,131GrantsAndSimilarAmountsPaidAmt
Benefits Paid To Or For Members$0BenefitsPaidToOrForMembersAmt
Salaries Other Comp Empl Bnft$0SalariesOtherCompEmplBnftAmt
Fees And Other Pymt To Ind Cntrct$3,025FeesAndOtherPymtToIndCntrctAmt
Occupancy Rent Utlts And Maint$1,750OccupancyRentUtltsAndMaintAmt
Printing Publications Postage$2,850PrintingPublicationsPostageAmt
Other Expenses Total$4,260OtherExpensesTotalAmt
Total Expenses$58,016TotalExpensesAmt
Excess Or Deficit For Year-$8,592ExcessOrDeficitForYearAmt
Net Assets Or Fund Balances BOY$8,720NetAssetsOrFundBalancesBOYAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Net Assets Or Fund Balances EOY$128NetAssetsOrFundBalancesEOYAmt

Cash Savings And Investments CashSavingsAndInvestmentsGrp

FieldValueIRS element (for citing)
BOY$8,720BOYAmt
EOY$128EOYAmt

Land And Buildings LandAndBuildingsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Assets Total Detail OtherAssetsTotalDetail

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Form990 Total Assets Form990TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$8,720BOYAmt
EOY$128EOYAmt

Sum Of Total Liabilities SumOfTotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Net Assets Or Fund Balances NetAssetsOrFundBalancesGrp

FieldValueIRS element (for citing)
BOY$8,720BOYAmt
EOY$128EOYAmt
FieldValueIRS element (for citing)
Primary Exempt PurposeThe organization provides personal and professional development opportunities to over 100 girls and women through mentorship, workshops, and educational programming. Programs focus on youth social and emotional learning, life skills development, and community engagement. Through the Ohana Care Program, the organization supports women, girls, and their families by distributing essential goods and resources for family stability and overall well-beingPrimaryExemptPurposeTxt

Program Srvc Accomplishment ProgramSrvcAccomplishmentGrp

FieldValueIRS element (for citing)
Description Program Srvc AccomDuring the year, the organization provided personal and professional development programming to over 100 girls and women through workshops, mentorship, and educational tools promoting confidence, leadership. The F.L.Y. Program curriculum continued to support participants through structured workshops and social-emotional learning components. In 2024, an expanded SEL component was incorporated to further strengthen youth development. The Maui GEMS Program provided intensive mentorship to 20 youth participants. Upon successful completion of program requirements, nine participants received stipends and essential support items to assist with their freshman year of college. Through grant partnerships, including product donations from Good360, the Ohana Care Program distributed essential hygiene and household items to over 3,000 individuals in the community.DescriptionProgramSrvcAccomTxt
Grants And Allocations$0GrantsAndAllocationsAmt
Program Service Expenses$46,131ProgramServiceExpensesAmt
FieldValueIRS element (for citing)
Total Program Service Expenses$46,131TotalProgramServiceExpensesAmt

Officer Director Trustee Empl OfficerDirectorTrusteeEmplGrp (4 entries)

TitleTitleTxtAverage Hrs Per Wk Devoted To PosAverageHrsPerWkDevotedToPosRtCompensationCompensationAmtEmployee Benefit ProgramEmployeeBenefitProgramAmtExpense Account Other AllwncExpenseAccountOtherAllwncAmt
Mary Johnson Swann
President12$0$0$0
Primrose Lehualani Harris
Vice President12$0$0$0
Sheila Marrow
Treasurer,Secretary35$0$0$0
Monica Marrow
Executive Director35$3,025$0$0
FieldValueIRS element (for citing)
Info In Schedule O Part VYes (X)InfoInScheduleOPartVInd
Activities Not Previously RptYes (1)ActivitiesNotPreviouslyRptInd
Chg Made To Orgnzng Doc Not Rpt0ChgMadeToOrgnzngDocNotRptInd
Organization Had UBI0OrganizationHadUBIInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Organization Dissolved Etc0OrganizationDissolvedEtcInd
Direct Indirect Pltcl Expend$0DirectIndirectPltclExpendAmt
Form1120 Pol Filed0Form1120PolFiledInd
Made Loans To From Officers0MadeLoansToFromOfficersInd
Tax Imposed Under IRC4911$0TaxImposedUnderIRC4911Amt
Tax Imposed Under IRC4912$0TaxImposedUnderIRC4912Amt
Tax Imposed Under IRC4955$0TaxImposedUnderIRC4955Amt
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
Tax Imposed On Organization Mgr$0TaxImposedOnOrganizationMgrAmt
Tax Reimbursed By Organization$0TaxReimbursedByOrganizationAmt
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
States Where Copy Of Return Is FldHIStatesWhereCopyOfReturnIsFldCd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonSheila MarrowPersonNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line128 Door of Faith RoadAddressLine1Txt
CityHaikuCityNm
State AbbreviationHIStateAbbreviationCd
ZIP96708ZIPCd
FieldValueIRS element (for citing)
Phone8084422627PhoneNum
FieldValueIRS element (for citing)
Foreign Financial Account0ForeignFinancialAccountInd
Foreign Office0ForeignOfficeInd
Donor Advised Fnds0DonorAdvisedFndsInd
Operate Hospital0OperateHospitalInd
Tanning Services Provided0TanningServicesProvidedInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Transaction With Control Ent0TransactionWithControlEntInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
School Operating0SchoolOperatingInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Part VI Of Comp Of Hghst Pd EmplNONEPartVIOfCompOfHghstPdEmplTxt
Part VI Hghst Pd Cntrct Prof SrvcNONEPartVIHghstPdCntrctProfSrvcTxt
Filed Schedule AYes (1)FiledScheduleAInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$2,943CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$836CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,965CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$35,265CurrentTaxYearMinus1YearAmt
Current Tax Year$49,424CurrentTaxYearAmt
Total$91,433TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$2,943CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$836CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,965CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$35,265CurrentTaxYearMinus1YearAmt
Current Tax Year$49,424CurrentTaxYearAmt
Total$91,433TotalAmt
FieldValueIRS element (for citing)
Public Support Total170$91,433PublicSupportTotal170Amt
Total Support$91,433TotalSupportAmt
Public Support CY1701PublicSupportCY170Pct
Public Support PY1701PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests PY170Yes (X)ThirtyThrPctSuprtTestsPY170Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule A, Part I, Line 7FormAndLineReferenceDesc
Explanation360 Good In kind donation of Hygiene and family essentials totaling 42756. Organization continues to expand this program to assist women and families in need.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990-EZ, Part I, Line 10Youth stipends provided to GEMS program participants as part of leadership and workshops development completed by ten youth.
Form 990-EZ, Part I, Line 16Expenses include hygiene and essential goods distributed to over 2000 women, girls and families in need, including both purchased supplies and healthy snacks, as well as related distribution and program delivery expenses necessary to fulfill the organization's charitable purpose through the Ohana Care Program. Program Development expenses utilizing Urban Awareness and new technical tools to support program design and delivery.
Form 990-EZ, Part V, Line 33The Ohana Care Program was created to address community needs for essential care products, providing hygiene and household items to women and their families. The organization also expanded its Social Emotional Learning programming to serve youth beyond the Maui GEMS Program.

Reasonable Cause Explanation ReasonableCauseExplanation

FieldValueIRS element (for citing)
ExplanationThe organization was unable to meet the extended filing deadline due to administrative transitions and internal record reconciliation delays. The return is now being completed and submitted as promptly as possibleExplanationTxt

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