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    <ReturnTs>2026-02-13T15:43:25-07:00</ReturnTs>
    <TaxPeriodEndDt>2024-12-31</TaxPeriodEndDt>
    <ReturnTypeCd>990EZ</ReturnTypeCd>
    <TaxPeriodBeginDt>2024-01-01</TaxPeriodBeginDt>
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      <EIN>834396154</EIN>
      <BusinessName>
        <BusinessNameLine1Txt>WHAT MAKES YOU FEEL BEAUTIFUL</BusinessNameLine1Txt>
      </BusinessName>
      <BusinessNameControlTxt>WHAT</BusinessNameControlTxt>
      <PhoneNum>8084422627</PhoneNum>
      <USAddress>
        <AddressLine1Txt>28 Door of Faith Road</AddressLine1Txt>
        <CityNm>Haiku</CityNm>
        <StateAbbreviationCd>HI</StateAbbreviationCd>
        <ZIPCd>96708</ZIPCd>
      </USAddress>
    </Filer>
    <BusinessOfficerGrp>
      <PersonNm>Sheila Marrow</PersonNm>
      <PersonTitleTxt>Board Treasurer</PersonTitleTxt>
      <PhoneNum>8088667077</PhoneNum>
      <SignatureDt>2026-02-13</SignatureDt>
    </BusinessOfficerGrp>
    <IRSResponsiblePrtyInfoCurrInd>1</IRSResponsiblePrtyInfoCurrInd>
    <TaxYr>2024</TaxYr>
    <BuildTS>2025-03-06 01:10:19Z</BuildTS>
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      <MethodOfAccountingOtherDesc>self filing</MethodOfAccountingOtherDesc>
      <WebsiteAddressTxt>wmyfb.org</WebsiteAddressTxt>
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      <TypeOfOrganizationCorpInd>X</TypeOfOrganizationCorpInd>
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      <MembershipDuesAmt>0</MembershipDuesAmt>
      <InvestmentIncomeAmt>0</InvestmentIncomeAmt>
      <SaleOfAssetsGrossAmt>0</SaleOfAssetsGrossAmt>
      <CostOrOtherBasisExpenseSaleAmt>0</CostOrOtherBasisExpenseSaleAmt>
      <GainOrLossFromSaleOfAssetsAmt>0</GainOrLossFromSaleOfAssetsAmt>
      <GamingGrossIncomeAmt>0</GamingGrossIncomeAmt>
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      <TotalRevenueAmt>49424</TotalRevenueAmt>
      <GrantsAndSimilarAmountsPaidAmt>46131</GrantsAndSimilarAmountsPaidAmt>
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      <FeesAndOtherPymtToIndCntrctAmt>3025</FeesAndOtherPymtToIndCntrctAmt>
      <OccupancyRentUtltsAndMaintAmt>1750</OccupancyRentUtltsAndMaintAmt>
      <PrintingPublicationsPostageAmt>2850</PrintingPublicationsPostageAmt>
      <OtherExpensesTotalAmt>4260</OtherExpensesTotalAmt>
      <TotalExpensesAmt>58016</TotalExpensesAmt>
      <ExcessOrDeficitForYearAmt>-8592</ExcessOrDeficitForYearAmt>
      <NetAssetsOrFundBalancesBOYAmt>8720</NetAssetsOrFundBalancesBOYAmt>
      <OtherChangesInNetAssetsAmt>0</OtherChangesInNetAssetsAmt>
      <NetAssetsOrFundBalancesEOYAmt>128</NetAssetsOrFundBalancesEOYAmt>
      <CashSavingsAndInvestmentsGrp>
        <BOYAmt>8720</BOYAmt>
        <EOYAmt>128</EOYAmt>
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      <LandAndBuildingsGrp>
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        <EOYAmt>0</EOYAmt>
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        <EOYAmt>0</EOYAmt>
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      <SumOfTotalLiabilitiesGrp>
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        <EOYAmt>0</EOYAmt>
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        <EOYAmt>128</EOYAmt>
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      <PrimaryExemptPurposeTxt>The organization provides personal and professional development opportunities to over 100 girls and women through mentorship, workshops, and educational programming. Programs focus on youth social and emotional learning, life skills development, and community engagement. Through the Ohana Care Program, the organization supports women, girls, and their families by distributing essential goods and resources for family stability and overall well-being</PrimaryExemptPurposeTxt>
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        <DescriptionProgramSrvcAccomTxt>During the year, the organization provided personal and professional development programming to over 100 girls and women through workshops, mentorship, and educational tools promoting confidence, leadership. The F.L.Y. Program curriculum continued to support participants through structured workshops and social-emotional learning components. In 2024, an expanded SEL component was incorporated to further strengthen youth development. The Maui GEMS Program provided intensive mentorship to 20 youth participants. Upon successful completion of program requirements, nine participants received stipends and essential support items to assist with their freshman year of college. Through grant partnerships, including product donations from Good360, the Ohana Care Program distributed essential hygiene and household items to over 3,000 individuals in the community.</DescriptionProgramSrvcAccomTxt>
        <GrantsAndAllocationsAmt>0</GrantsAndAllocationsAmt>
        <ProgramServiceExpensesAmt>46131</ProgramServiceExpensesAmt>
      </ProgramSrvcAccomplishmentGrp>
      <TotalProgramServiceExpensesAmt>46131</TotalProgramServiceExpensesAmt>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>Mary Johnson Swann</PersonNm>
        <TitleTxt>President</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>12</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>Primrose Lehualani Harris</PersonNm>
        <TitleTxt>Vice President</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>12</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>Sheila Marrow</PersonNm>
        <TitleTxt>Treasurer,Secretary</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>35</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>0</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
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      </OfficerDirectorTrusteeEmplGrp>
      <OfficerDirectorTrusteeEmplGrp>
        <PersonNm>Monica Marrow</PersonNm>
        <TitleTxt>Executive Director</TitleTxt>
        <AverageHrsPerWkDevotedToPosRt>35</AverageHrsPerWkDevotedToPosRt>
        <CompensationAmt>3025</CompensationAmt>
        <EmployeeBenefitProgramAmt>0</EmployeeBenefitProgramAmt>
        <ExpenseAccountOtherAllwncAmt>0</ExpenseAccountOtherAllwncAmt>
      </OfficerDirectorTrusteeEmplGrp>
      <InfoInScheduleOPartVInd>X</InfoInScheduleOPartVInd>
      <ActivitiesNotPreviouslyRptInd>1</ActivitiesNotPreviouslyRptInd>
      <ChgMadeToOrgnzngDocNotRptInd>0</ChgMadeToOrgnzngDocNotRptInd>
      <OrganizationHadUBIInd>0</OrganizationHadUBIInd>
      <SubjectToProxyTaxInd>0</SubjectToProxyTaxInd>
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      <DirectIndirectPltclExpendAmt>0</DirectIndirectPltclExpendAmt>
      <Form1120PolFiledInd>0</Form1120PolFiledInd>
      <MadeLoansToFromOfficersInd>0</MadeLoansToFromOfficersInd>
      <TaxImposedUnderIRC4911Amt>0</TaxImposedUnderIRC4911Amt>
      <TaxImposedUnderIRC4912Amt>0</TaxImposedUnderIRC4912Amt>
      <TaxImposedUnderIRC4955Amt>0</TaxImposedUnderIRC4955Amt>
      <EngagedInExcessBenefitTransInd>0</EngagedInExcessBenefitTransInd>
      <TaxImposedOnOrganizationMgrAmt>0</TaxImposedOnOrganizationMgrAmt>
      <TaxReimbursedByOrganizationAmt>0</TaxReimbursedByOrganizationAmt>
      <ProhibitedTaxShelterTransInd>0</ProhibitedTaxShelterTransInd>
      <StatesWhereCopyOfReturnIsFldCd>HI</StatesWhereCopyOfReturnIsFldCd>
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        <PersonNm>Sheila Marrow</PersonNm>
        <USAddress>
          <AddressLine1Txt>28 Door of Faith Road</AddressLine1Txt>
          <CityNm>Haiku</CityNm>
          <StateAbbreviationCd>HI</StateAbbreviationCd>
          <ZIPCd>96708</ZIPCd>
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        <PhoneNum>8084422627</PhoneNum>
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      <ForeignFinancialAccountInd>0</ForeignFinancialAccountInd>
      <ForeignOfficeInd>0</ForeignOfficeInd>
      <DonorAdvisedFndsInd>0</DonorAdvisedFndsInd>
      <OperateHospitalInd>0</OperateHospitalInd>
      <TanningServicesProvidedInd>0</TanningServicesProvidedInd>
      <RelatedOrganizationCtrlEntInd>0</RelatedOrganizationCtrlEntInd>
      <TransactionWithControlEntInd>0</TransactionWithControlEntInd>
      <PoliticalCampaignActyInd>0</PoliticalCampaignActyInd>
      <LobbyingActivitiesInd>0</LobbyingActivitiesInd>
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        <CurrentTaxYearMinus3YearsAmt>836</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>2965</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>35265</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>49424</CurrentTaxYearAmt>
        <TotalAmt>91433</TotalAmt>
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        <CurrentTaxYearMinus4YearsAmt>2943</CurrentTaxYearMinus4YearsAmt>
        <CurrentTaxYearMinus3YearsAmt>836</CurrentTaxYearMinus3YearsAmt>
        <CurrentTaxYearMinus2YearsAmt>2965</CurrentTaxYearMinus2YearsAmt>
        <CurrentTaxYearMinus1YearAmt>35265</CurrentTaxYearMinus1YearAmt>
        <CurrentTaxYearAmt>49424</CurrentTaxYearAmt>
        <TotalAmt>91433</TotalAmt>
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      <PublicSupportTotal170Amt>91433</PublicSupportTotal170Amt>
      <TotalSupportAmt>91433</TotalSupportAmt>
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      <PublicSupportPY170Pct>1</PublicSupportPY170Pct>
      <ThirtyThrPctSuprtTestsPY170Ind>X</ThirtyThrPctSuprtTestsPY170Ind>
      <Form990ScheduleAPartVIGrp>
        <FormAndLineReferenceDesc>Schedule A, Part I, Line 7</FormAndLineReferenceDesc>
        <ExplanationTxt>360 Good In kind donation of Hygiene and family essentials totaling 42756. Organization continues to expand this program to assist women and families in need.</ExplanationTxt>
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    </IRS990ScheduleA>
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      <ContributorInformationGrp>
        <ContributorNum>RESTRICTED</ContributorNum>
        <ContributorBusinessName>
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          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990-EZ, Part I, Line 10</FormAndLineReferenceDesc>
        <ExplanationTxt>Youth stipends provided to GEMS program participants as part of leadership and workshops development completed by ten youth.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990-EZ, Part I, Line 16</FormAndLineReferenceDesc>
        <ExplanationTxt>Expenses include hygiene and essential goods distributed to over 2000 women, girls and families in need, including both purchased supplies and healthy snacks, as well as related distribution and program delivery expenses necessary to fulfill the organization's charitable purpose through the Ohana Care Program. Program Development expenses utilizing Urban Awareness and new technical tools to support program design and delivery.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990-EZ, Part V, Line 33</FormAndLineReferenceDesc>
        <ExplanationTxt>The Ohana Care Program was created to address community needs for essential care products, providing hygiene and household items to women and their families. The organization also expanded its Social Emotional Learning programming to serve youth beyond the Maui GEMS Program.</ExplanationTxt>
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      <ExplanationTxt>The organization was unable to meet the extended filing deadline due to administrative transitions and internal record reconciliation delays. The return is now being completed and submitted as promptly as possible</ExplanationTxt>
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