DIRECT SELLING ASSOCIATION: Form 990, tax year 2012

View the entire original 990 at ProPublica ↗

Organization
DIRECT SELLING ASSOCIATION (EIN 41-0659918)
Tax period
2012-01-01 to 2012-12-31
Filed
2013-11-13
IRS object ID
201313179349304236
Schema version
2012v2.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2013-11-13T14:03:20-06:00Timestamp
Tax Period End Date2012-12-31TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1REGARDIE BROOKS & LEWIS CHTDBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line17101 WISCONSIN AVEAddressLine1
CityBETHESDACity
StateMDState
ZIP Code208144805ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2012-01-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN410659918EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1DIRECT SELLING ASSOCIATIONBusinessNameLine1
FieldValueIRS element (for citing)
In Care Of Name% THE ASSOCIATIONInCareOfName
Name ControlDIRENameControl
Phone2024528866Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line11667 K STREET NWAddressLine1
Address Line2Suite 1100AddressLine2
CityWASHINGTONCity
StateDCState
ZIP Code200061600ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameJOSEPH MARIANOName
TitlePRESIDENTTitle
Phone2024528866Phone
Date Signed2013-11-13DateSigned
Authorize Third PartytrueAuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
Phone3016549000Phone
FieldValueIRS element (for citing)
Tax Year2012TaxYear
Build TS2016-02-24 21:20:13ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Name Of Principal Officer PersonADOLFO FRANCONameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line11667 K STREET NW STE 1100AddressLine1
CityWASHINGTONCity
StateDCState
ZIP Code20006ZIPCode
FieldValueIRS element (for citing)
Gross Receipts11896925GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
Organization501cXOrganization501c
Web SiteWWW.DSA.ORGWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1978YearFormation
State Legal DomicileDCStateLegalDomicile
Activity Or Mission DescriptionTO PROTECT, SERVE AND PROMOTE THE EFFECTIVENESS OF MEMBER COMPANIES AND THE INDEPENDENT BUSINESS PEOPLE THEY REPRESENT.ActivityOrMissionDescription
Nbr Voting Members Governing Body32NbrVotingMembersGoverningBody
Nbr Independent Voting Members24NbrIndependentVotingMembers
Total Nbr Employees24TotalNbrEmployees
Total Nbr Volunteers36TotalNbrVolunteers
Total Gross UBI34042TotalGrossUBI
Contributions Grants Prior Year0ContributionsGrantsPriorYear
Contributions Grants Current Year0ContributionsGrantsCurrentYear
Program Service Revenue Prior Year7108734ProgramServiceRevenuePriorYear
Program Service Revenue CY6524360ProgramServiceRevenueCY
Investment Income Prior Year202195InvestmentIncomePriorYear
Investment Income Current Year338691InvestmentIncomeCurrentYear
Other Revenue Prior Year12911OtherRevenuePriorYear
Other Revenue Current Year72010OtherRevenueCurrentYear
Total Revenue Prior Year7323840TotalRevenuePriorYear
Total Revenue Current Year6935061TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year0GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY0GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year0BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year2969803SalariesEtcPriorYear
Salaries Etc Current Year2811752SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year0TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year0TotalFundrsngExpCurrentYear
Other Expense Prior Year3379287OtherExpensePriorYear
Other Expenses Current Year3976362OtherExpensesCurrentYear
Total Expenses Prior Year6349090TotalExpensesPriorYear
Total Expenses Current Year6788114TotalExpensesCurrentYear
Revenues Less Expenses Prior Year974750RevenuesLessExpensesPriorYear
Revenues Less Expenses CY146947RevenuesLessExpensesCY
Total Assets BOY5050736TotalAssetsBOY
Total Assets EOY5087435TotalAssetsEOY
Total Liabilities BOY1928417TotalLiabilitiesBOY
Total Liabilities EOY1808892TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY3122319NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY3278543NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionTO PROTECT, SERVE AND PROMOTE THE EFFECTIVENESS OF MEMBER COMPANIES AND THE INDEPENDENT BUSINESS PEOPLE THEY REPRESENT. TO ENSURE THAT THE MARKETING BY MEMBER COMPANIES OF PRODUCTS AND/OR THE DIRECT SALES OPPORTUNITY IS CONDUCTED WITH THE HIGHEST LEVEL OF BUSINESS ETHICS AND SERVICE TO CONSUMERS.MissionDescription
Significant New Program ServicesfalseSignificantNewProgramServices
Significant ChangefalseSignificantChange
DescriptionEDUCATION - PROVIDE EDUCATIONAL PROGRAMMING DESIGNED TO ENHANCE KNOWLEDGE OF THE DIRECT SELLING INDUSTRY. DSA'S MEETINGS, CONFERENCES AND SEMINARS COVER A WIDE RANGE OF ISSUES RELEVANT TO DIRECT SELLING COMPANIES.Description

Activity2 Activity2

FieldValueIRS element (for citing)
DescriptionGOVERNMENT AFFAIRS - EVALUATE TACTICS TO CAUSE THE PUBLIC TO PERCEIVE DIRECT SELLING AS A VALID CHANNEL FOR DISTRIBUTING PRODUCTS AND SERVICES AND AS AN ATTRACTIVE EARNINGS OPPORTUNITY. MAINTAIN A PROACTIVE LEGISLATIVE AND REGULATORY PROFILE AND TAKE STEPS TO CREATE AND PRESERVE AN ENVIRONMENT CONDUCIVE TO FREE ENTERPRISE.Description

Activity3 Activity3

FieldValueIRS element (for citing)
DescriptionCOMMUNICATIONS - IDENTIFY ISSUES OF IMPORTANCE TO THE INDUSTRY, ASSESS RESOURCES AVAILABLE TO THE INDUSTRY AND PERIODICALLY REVIEW AND REPRIORITIZE ISSUES.Description
FieldValueIRS element (for citing)
Described In501 C3falseDescribedIn501C3
Schedule B RequiredfalseScheduleBRequired
Political ActivitiestruePoliticalActivities
Subject To Proxy TaxtrueSubjectToProxyTax
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArtfalseCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentsfalseTermOrPermanentEndowments
Report Land Bldg EquiptrueReportLandBldgEquip
Report Invest Oth SecuritiesfalseReportInvestOthSecurities
Report Prog Rel InvestfalseReportProgRelInvest
Report Other AssetsfalseReportOtherAssets
Report Other LiabilitiestrueReportOtherLiabilities
Report Fin48 FootnotetrueReportFin48Footnote
Independent Audit Financial StmttrueIndependentAuditFinancialStmt
Consolidated Audit Financial StmtfalseConsolidatedAuditFinancialStmt
SchoolfalseSchool
Foreign OfficefalseForeignOffice
Foreign ActivitiesfalseForeignActivities
More Than5000 K To OrganizationsfalseMoreThan5000KToOrganizations
More Than5000 K To IndividualsfalseMoreThan5000KToIndividuals
Professional FundraisingfalseProfessionalFundraising
Fundraising ActivitiesfalseFundraisingActivities
GamingfalseGaming
HospitalfalseHospital
Grants To OrganizationsfalseGrantsToOrganizations
Grants To IndividualsfalseGrantsToIndividuals
Schedule J RequiredtrueScheduleJRequired
Tax Exempt BondsfalseTaxExemptBonds
Loan To Officer Or DQPfalseLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
Bsnss Rltnshp With OrganizationfalseBsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family MemberfalseBsnssRltnshpThruFamilyMember
Officer Entity With Bsnss RltnshpfalseOfficerEntityWithBsnssRltnshp
Deductible Non Cash ContributionsfalseDeductibleNonCashContributions
Deductible Contributions Of ArtfalseDeductibleContributionsOfArt
TerminatedfalseTerminated
Partial LiquidationfalsePartialLiquidation
Disregarded EntityfalseDisregardedEntity
Related EntitytrueRelatedEntity
Related Org Controlled EntityfalseRelatedOrgControlledEntity
Activities Conducted PartnershipfalseActivitiesConductedPartnership
Schedule O RequiredtrueScheduleORequired
Number Forms Transmitted With10966NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup WitholdingtrueComplianceWithBackupWitholding
Number Of Employees24NumberOfEmployees
Employment Tax Returns FiledtrueEmploymentTaxReturnsFiled
Unrelated Business IncometrueUnrelatedBusinessIncome
Form990-T FiledtrueForm990-TFiled
Foreign Financial AccountfalseForeignFinancialAccount
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTrans
Taxable Party NotificationfalseTaxablePartyNotification
Non Deductible ContributionstrueNonDeductibleContributions
Non Deductible DisclosuretrueNonDeductibleDisclosure
Indoor Tanning ServicesfalseIndoorTanningServices
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members32NbrVotingGoverningBodyMembers
Number Independent Voting Members24NumberIndependentVotingMembers
Family Or Business RelationshiptrueFamilyOrBusinessRelationship
Delegation Of Management DutiesfalseDelegationOfManagementDuties
Changes To Organizing DocsfalseChangesToOrganizingDocs
Material Diversion Or MisusefalseMaterialDiversionOrMisuse
Members Or StockholderstrueMembersOrStockholders
Election Of Board MemberstrueElectionOfBoardMembers
Decisions Subject To ApprovalfalseDecisionsSubjectToApproval
Minutes Of Governing BodytrueMinutesOfGoverningBody
Minutes Of CommitteestrueMinutesOfCommittees
Officer Mailing AddressfalseOfficerMailingAddress
Local ChaptersfalseLocalChapters
Form990 Provided To Governing BodyfalseForm990ProvidedToGoverningBody
Conflict Of Interest PolicytrueConflictOfInterestPolicy
Annual Disclosure Covered PersonstrueAnnualDisclosureCoveredPersons
Regular Monitoring EnforcementtrueRegularMonitoringEnforcement
Whistleblower PolicytrueWhistleblowerPolicy
Document Retention PolicytrueDocumentRetentionPolicy
Compensation Process CEOtrueCompensationProcessCEO
Compensation Process OthertrueCompensationProcessOther
Investment In Joint VenturefalseInvestmentInJointVenture
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

FieldValueIRS element (for citing)
Name PersonTHE ASSOCIATIONNamePerson
Telephone Number2024528866TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line11667 K STREET NWSUITE 1100AddressLine1
CityWASHINGTONCity
StateDCState
ZIP Code200061600ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (38 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationOfficerOfficerKey EmployeeKeyEmployeeHighest Compensated EmployeeHighestCompensatedEmployee
Jerry Kelly
Immediate Past Chairman1.0X000
Brett R Chapman
Chairman1.0X000X
Marjorie L Fine
Past Chairman1.0X000
Joseph N Mariano
President37.5X486166056444X
Adolfo Franco
Secretary37.5X250680032523X
Heather Chastain
Director1.0X000
Angela Loehr Chrysler
Director1.0X000
Matt Dorny
Director1.0X000
Timothy A Horner
Director1.0X000
Michael L Lunceford
Director1.0X000
David Merriman
Director1.0X000
Kay Napier
Director1.0X000
Mike Nichols
Director1.0X000
Joani M Nielson
Director1.0X000
Connie Tang
Director1.0X000
Orville Thompson
Vice Chairman1.0X000X
David A Wentz
Director1.0X000
Richard H Wright
Director1.0X000
Truman Hunt
Vice Chairman1.0X000X
William Dangl
Treasurer1.0X000X
John Burczyk
Director1.0X000
Traci Lynn Burton
Director1.0X000
Janice Capinegro
Director1.0X000
Cari Christopher
Director1.0X000
Joan Hartel Cabral
Director1.0X000
Richard Jutkins
Director1.0X000
Friedrich Kroos
Director1.0X000
Richard Makover
Director1.0X000
Cindy Monroe
Director1.0X000
John Parker
Director1.0X000
Peter Schneider Esq
Director1.0X000
John Wyckoff
Director1.0X000
Amy M Robinson
Key Employee37.5179848015962X
Melissa K Brunton
Key Employee37.5175861042360X
John W Webb
Highest Paid Employee37.5134240039520X
Nancy M Burke
Highest Paid Employee37.5132896029935X
Jennifer Dunleavey
Highest Paid Employee37.5131032031193X
Valerie Hayes
Highest Paid Employee37.5141109017375X
FieldValueIRS element (for citing)
Total Reportable Comp From Org1631832TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs0TotalReportableCompFrmRltdOrgs
Total Other Compensation265312TotalOtherCompensation
Number Individuals GT100 K8NumberIndividualsGT100K
Formers ListedfalseFormersListed
Total Comp GT150 KtrueTotalCompGT150K
Compensation From Other SourcesfalseCompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
Tate Tryon
2021 L St NW 400WASHINGTONDC20036Accounting151272
Iacano Productions
412 Central AvenueCINCINNATIOH45202Event Planning242677
Potomac Communications Group LLC
1133 20th Street NW Ste 400WASHINGTONDC20036Public Relations195837
Artemis Strategy Group
1025 Vermont Avenue NWWASHINGTONDC20005Communications262764
Statler Nagle LLC
1025 Vermont AvenueWASHINGTONDC20005Marketing & Comm.201979
FieldValueIRS element (for citing)
Number Of Contractors GT100 K5NumberOfContractorsGT100K
Total Contributions0TotalContributions

Program Service Revenue ProgramServiceRevenue (5 entries)

DescriptionDescriptionBusiness CodeBusinessCodeTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncomeUnrelated Business RevenueUnrelatedBusinessRevenue
ANNUAL MEETING61160013708401370840
SEMINAR REG FEES611600330530330530
EDUCATIONAL MATER.6116001990219902
ADVERTISING5418003404234042
MEMBERSHIP DUES & ASSESSMENTS90009947690464769046
FieldValueIRS element (for citing)
Total Program Service Revenue6524360TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column97425TotalRevenueColumn
Exclusion$97,425ExclusionAmount

Income From Invest Bond Proceeds IncomeFromInvestBondProceeds

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Royalties Revenue RoyaltiesRevenue

FieldValueIRS element (for citing)
Total Revenue Column81137TotalRevenueColumn
Exclusion$81,137ExclusionAmount

Gross Rents GrossRents

FieldValueIRS element (for citing)
Real139737Real

Less Rental Expenses LessRentalExpenses

FieldValueIRS element (for citing)
Real148864Real

Rental Income Or Loss RentalIncomeOrLoss

FieldValueIRS element (for citing)
Real-9127Real
Personal0Personal

Net Rental Income Or Loss NetRentalIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column-9127TotalRevenueColumn
Exclusion-$9,127ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

FieldValueIRS element (for citing)
Securities5054266Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

FieldValueIRS element (for citing)
Securities4813000Securities

Gain Or Loss GainOrLoss

FieldValueIRS element (for citing)
Securities241266Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column241266TotalRevenueColumn
Exclusion$241,266ExclusionAmount

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income From Gaming NetIncomeFromGaming

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income Or Loss NetIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn
FieldValueIRS element (for citing)
Total Other Revenue0TotalOtherRevenue

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column6935061TotalRevenueColumn
Related Or Exempt Function Income6490318RelatedOrExemptFunctionIncome
Unrelated Business Revenue34042UnrelatedBusinessRevenue
Exclusion$410,701ExclusionAmount

Grants To Domestic Orgs GrantsToDomesticOrgs

FieldValueIRS element (for citing)
Total0Total

Grants To Domestic Individuals GrantsToDomesticIndividuals

FieldValueIRS element (for citing)
Total0Total

Foreign Grants ForeignGrants

FieldValueIRS element (for citing)
Total0Total

Benefits To Members BenefitsToMembers

FieldValueIRS element (for citing)
Total0Total

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total1239844Total

Comp Disqual Persons CompDisqualPersons

FieldValueIRS element (for citing)
Total0Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total1086947Total

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total92048Total

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total261025Total

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total131888Total

Fees For Services Management FeesForServicesManagement

FieldValueIRS element (for citing)
Total0Total

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total159301Total

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total163773Total

Fees For Services Lobbying FeesForServicesLobbying

FieldValueIRS element (for citing)
Total18000Total

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total0Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

FieldValueIRS element (for citing)
Total19728Total

Fees For Services Other FeesForServicesOther

FieldValueIRS element (for citing)
Total1108938Total

Advertising Advertising

FieldValueIRS element (for citing)
Total0Total

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total515710Total

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total0Total

Royalties Royalties

FieldValueIRS element (for citing)
Total0Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total499531Total

Travel Travel

FieldValueIRS element (for citing)
Total188551Total

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

FieldValueIRS element (for citing)
Total0Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total1019876Total

Interest Interest

FieldValueIRS element (for citing)
Total0Total

Payments To Affiliates PaymentsToAffiliates

FieldValueIRS element (for citing)
Total0Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total51686Total

Insurance Insurance

FieldValueIRS element (for citing)
Total31879Total

Other Expenses OtherExpenses (3 entries)

DescriptionDescriptionTotalTotal
OTHER PROGRAM COSTS137424
DUES & SUBSCRIPTIONS132088
EXPENSE REIMBURSEMENT-70123

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total6788114Total

Cash Non Interest Bearing CashNonInterestBearing

FieldValueIRS element (for citing)
BOY269297BOY
EOY251784EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

FieldValueIRS element (for citing)
BOY550656BOY
EOY30903EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY43393BOY
EOY20197EOY

Receivables From Officers Etc ReceivablesFromOfficersEtc

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Receivables From Disqual Persons ReceivablesFromDisqualPersons

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Other Notes Loans Receivable Net OtherNotesLoansReceivableNet

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Inventories For Sale Or Use InventoriesForSaleOrUse

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY64093BOY
EOY73093EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis236808LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec115514LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY129181BOY
EOY121294EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

FieldValueIRS element (for citing)
BOY3735575BOY
EOY4294329EOY

Investments Other Securities InvestmentsOtherSecurities

FieldValueIRS element (for citing)
BOY214105BOY
EOY251399EOY

Investments Program Related InvestmentsProgramRelated

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Intangible Assets IntangibleAssets

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Other Assets Total OtherAssetsTotal

FieldValueIRS element (for citing)
BOY44436BOY
EOY44436EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY5050736BOY
EOY5087435EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY752467BOY
EOY748155EOY

Grants Payable GrantsPayable

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY961845BOY
EOY809338EOY

Tax Exempt Bond Liabilities TaxExemptBondLiabilities

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Escrow Account Liability EscrowAccountLiability

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Loans From Officers Directors LoansFromOfficersDirectors

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Unsecured Notes Loans Payable UnsecuredNotesLoansPayable

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY214105BOY
EOY251399EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY1928417BOY
EOY1808892EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY2536319BOY
EOY3006543EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY586000BOY
EOY272000EOY

Permanently Restricted Net Assets PermanentlyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY0BOY
EOY0EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY3122319BOY
EOY3278543EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY5050736BOY
EOY5087435EOY
FieldValueIRS element (for citing)
Reconcilation Revenue Expenses146947ReconcilationRevenueExpenses
Reconciliation Unrealized Invest9277ReconciliationUnrealizedInvest
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or ReviewfalseAccountantCompileOrReview
FS AuditedtrueFSAudited

FS Audited Basis FSAuditedBasis

FieldValueIRS element (for citing)
Financial Statement SeparateXFinancialStatementSeparate
FieldValueIRS element (for citing)
Audit CommitteetrueAuditCommittee
Federal Grant Audit RequiredfalseFederalGrantAuditRequired

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Political Expenditures26216PoliticalExpenditures
Amt Of Internal Funds Contributed26216AmtOfInternalFundsContributed
Total Exmpt Function Expenditures26216TotalExmptFunctionExpenditures
Form1120 Pol FiledtrueForm1120PolFiled

Sec527 Pol Orgs Sec527PolOrgs (10 entries)

Address Line1AddressUS/AddressLine1CityAddressUS/CityStateAddressUS/StateZIP CodeAddressUS/ZIPCodeEINEINAmt Pd From Internal FundsAmtPdFromInternalFundsBusiness Name Line2NameOf527Organization/BusinessNameLine2
The Trentonian
600 Perry StreetTrentonNJ086182235565443928
Townsquare Media
240 Greenwich AvenueGreenwichCT068301616146315565Group
Potomac Commun
1133 20th Street Ste 400WashingtonDC2003652164556611483Group
Kabel 2012
2230 California Street NWWashingtonDC20008453829618200
Assemblywoman Toni
1010 University Avenue Ste 113San DiegoCA921034613887001000Atkins
Paul Fong for
1225 8th StreetSacramentoCA95814273822990500Assembly
John A Perez for
1225 8th StreetSacramentoCA95814452426514500Assembly
Citizens for Vicki
PO BOX 270545St LouisMO63127300693167250Lorenz Englund
Mike Gatto for
1100 O Street Ste 200SacramentoCA958142739959172500Assembly
Sandifer for the
112 Cardinal DriveSenecaSC26972570998236250House
FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbying
Total Direct LobbyingTotalDirectLobbying
Total Lobbying ExpendituresTotalLobbyingExpenditures
Other Exempt Purpose ExpendituresOtherExemptPurposeExpenditures
Total Exempt Purpose ExpendituresTotalExemptPurposeExpenditures
Lobbying NontaxableLobbyingNontaxableAmount
Grassroots NontaxableGrassrootsNontaxableAmount
Tot Lobbying Grassroot Minus Non TxTotLobbyingGrassrootMinusNonTx
Tot Lobby Expend Mns Lobbying NontxTotLobbyExpendMnsLobbyingNontx
Substantially All Dues NondeductfalseSubstantiallyAllDuesNondeduct
Only In House LobbyingfalseOnlyInHouseLobbying
Agree To Carryover Prior YeartrueAgreeToCarryoverPriorYear
Dues Assessments4769046DuesAssessments
Non Ded Lobby Political Current619410NonDedLobbyPoliticalCurrent
Non Ded Lobby Political Carryover-1135889NonDedLobbyPoliticalCarryover
Non Ded Lobby Political Total-516479NonDedLobbyPoliticalTotal
Aggr Amt Reported In Dues Notices476905AggrAmtReportedInDuesNotices
Taxable-$993,384TaxableAmount

Form990 Schedule C Part IV Form990ScheduleCPartIV

FieldValueIRS element (for citing)
IdentifierPolitical ActivitiesIdentifier
Return ReferenceSchedule C, Part I-AReturnReference
ExplanationGenerally, the Association does not participate in political campaigns at the state level and federal level, but does acknowledge the support and understanding of direct selling issues by certain legislators. The Association does, however, make occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law.Explanation

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmtsArtPublicExhibitionAmts
Held Works Of Art AmtsHeldWorksOfArtAmts
Current Year Minus3 YearsCurrentYearMinus3Years
Current Year Minus4 YearsCurrentYearMinus4Years
LandLand
BuildingsBuildings

Leasehold Improvements LeaseholdImprovements

FieldValueIRS element (for citing)
Other Cost Or Other Basis30479OtherCostOrOtherBasis
Depreciation18678Depreciation
Book Value11801BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Other Cost Or Other Basis182438OtherCostOrOtherBasis
Depreciation80887Depreciation
Book Value101551BookValue

Other Land Buildings OtherLandBuildings

FieldValueIRS element (for citing)
Other Cost Or Other Basis23892OtherCostOrOtherBasis
Depreciation15950Depreciation
Book Value7942BookValue
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings121294TotalOfBookValueLandBuildings
Federal Income Tax Liability0FederalIncomeTaxLiability

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
DescriptionACCRUED RETIREMENTDescription
Amount$251,399Amount
FieldValueIRS element (for citing)
Total Of Amounts251399TotalOfAmounts
Footnote In Part XIIIXFootnoteInPartXIII
Tot Revenue Etc Audited Fincl Stmt6933738TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments9277NetUnrealizedGainsInvestments
Revenue Not Rptd F9909277RevenueNotRptdF990
Revenue Subtotal6924461RevenueSubtotal
Investment Expenses Not Included19727InvestmentExpensesNotIncluded
Other Revenues Not Included-9127OtherRevenuesNotIncluded
Revenue Not Rptd On Fin Stmt10600RevenueNotRptdOnFinStmt
Total Revenue Per Form9906935061TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt6777514TotExpensesEtcAuditedFinclStmt
Other Expenses Included9127OtherExpensesIncluded
Expenses Not Rptd F9909127ExpensesNotRptdF990
Expenses Subtotal6768387ExpensesSubtotal
Investment Expenses Not Included219727InvestmentExpensesNotIncluded2
Expenses Not Rptd On Fin Stmt19727ExpensesNotRptdOnFinStmt
Total Expenses Per Form9906788114TotalExpensesPerForm990

Form990 Schedule D Part XIII Form990ScheduleDPartXIII (2 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
OTHER AMOUNTSPART XII,LINE 4B AND PART XIII, LINE 2DNET RENTAL LOSS (GROSS RENTS $139,737; RENTAL EXPENSES $148,864). The association has entered into sublease agreements for a portion of its lease committment. The amounts received/paid by the sublessors have been recorded as a reduction of the rental expense reported on the audited financial statements. These amounts are shown as adjustments against revenues for the 990 reporting.
FIN 48PART IV, LINE 11FThe Association is exempt under section 501(c)(6) of the Internal Revenue Code of 1986. The Association has filed for and received income tax exemptions in the various jurisdictions where it is required to do so. The Association files Forms 990 and 990-T (information and tax returns) in the U.S. federal jurisdiction and their equivalents in the District of Columbia. With few exceptions, the Association is no longer subject to U.S. federal, state, and local income tax examinations by taxing authorities for years before 2009. Management of the Association believes it has no material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits.

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeXCompensationCommittee
Independent ConsultantXIndependentConsultant
Written Employment ContractXWrittenEmploymentContract
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance PaymentfalseSeverancePayment
Supplemental Nonqual Retire PlantrueSupplementalNonqualRetirePlan
Equity Based Comp ArrangementfalseEquityBasedCompArrangement

Form990 Schedule J Part II Form990ScheduleJPartII (8 entries)

TitleTitleBase Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
Joseph N Mariano
President446719034647048000231910332530542610000
Adolfo Franco
Secretary230880015000048000150480174750283203000
Amy M Robinson
Key Employee15624001500008608010777051850195810000
Melissa K Brunton
Key Employee156240019621000105730317870218221000
John W Webb
Highest Paid Employee1292400500000080760314440173760000
Nancy M Burke
Highest Paid Employee10544502745100079800219550162831000
Jennifer Dunleavey
Highest Paid Employee1250320600000078840233090162225000
Valerie Hayes
Highest Paid Employee137109040000007801095740158484000

Form990 Schedule J Part III Form990ScheduleJPartIII

FieldValueIRS element (for citing)
IdentifierCompensationIdentifier
Return ReferenceSchedule J Part 1, line 3ReturnReference
ExplanationCompensation for the top two management officals (President & Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party.Explanation

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (9 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
COPY OF FORM 990 PROVIDED TO GOVERNING BODYPART VI ,SECTION B, LINE 11BTHE BOARD OF DIRECTORS HAS DELEGATED REVIEW OF FORM 990 TO THE TREASURER AND STAFF.
MONITORING OF COMPLIANCE WITH CONFLICT OF INTEREST POLICYPART VI, SECTION B, LINE 12CDSA CONDUCTS AN ORIENTATION OF NEW BOARD MEMBERS(WHICH INCLUDES DISCUSSION AND DISCLOSURE OF ANY CONFLICTS OF INTEREST) AS WELL AS ONGOING BRIEFINGS BY THE BOARD OF DIRECTORS ON THIS TOPIC.
PROCESS FOR DETERMINING COMPENSATIONPART VI, SECTION B, LINE 15COMPENSATION FOR THE TOP TWO MANAGEMENT OFFICIALS (PRESIDENT & SECRETARY) IS SET BY FORMAL COMMITTEE. COMPENSATION AND BENEFITS ARE NEGOTIATED BY THIS COMMITTEE WITH STAFF ON A PERIODIC BASIS. AT THE LAST CONTRACT NEGOTIATION, A COMPLETE STUDY WAS DONE BY AN INDEPENDENT THIRD PARTY.
AVAILABILITY OF GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FSPART VI, SECTION C, LINE 19FORMS 1024 AND 990 ARE MADE AVAILABLE UPON REQUEST. OTHER ORGANIZATIONAL DOCUMENTS ARE NOT AVAILABLE TO THE PUBLIC.
AUDIT REVIEW PROCESSPART XII, LINE 2CTHERE WAS NO CHANGE IN THE AUDIT REVIEW PROCESS.
Reconciliation of Net AssetsPart XI Line 5Unrealized gain $9,277
OTHER PROGRAM SERVICESPART III, LINE 4D-MEMBERSHIP DEVELOPMENT -RESEARCH -INTERNATIONAL -MEMBERSHIP SERVICES
Corporate MembersPart VI, question 7aEach active member shall have one vote in the determination of any corporate question or election in meeting, convention or referendum.
Related PartiesPart VI, Line 2Some members of the board of directors of the Association also serve on the corporate boards of other members.

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII

Name Of Disregarded Entity NameOfDisregardedEntity

FieldValueIRS element (for citing)
Business Name Line1DIRECT SELLING EDUCATION FOUNDATIONBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line11667 K STREET NW SUITE 1100AddressLine1
CityWASHINGTONCity
StateDCState
ZIP Code20006ZIPCode
FieldValueIRS element (for citing)
EIN237335899EIN
Primary ActivitiesEDUCATIONPrimaryActivities
Legal Domicile StateDCLegalDomicileState
Exempt Code Section501(C)(3)ExemptCodeSection
Public Charity StatuslINE 7PublicCharityStatus
Controlled OrgfalseControlledOrg
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents RoyaltiesfalseReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other OrgfalseGiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other OrgfalseGiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other OrgfalseLoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other OrgfalseSaleOfAssetsToOtherOrg
Purchase Of Assets From Other OrgfalsePurchaseOfAssetsFromOtherOrg
Exchange Of AssetsfalseExchangeOfAssets
Rental Of Facilities To Other OrgsfalseRentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other OrgsfalseRentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other OrgstruePerformOfServicesForOtherOrgs
Perform Of Services By Other OrgsfalsePerformOfServicesByOtherOrgs
Sharing Of FacilitiestrueSharingOfFacilities
Sharing Of Paid EmployeesfalseSharingOfPaidEmployees
Reimbursement Paid To Other OrgtrueReimbursementPaidToOtherOrg
Reimbursement Paid By Other OrgtrueReimbursementPaidByOtherOrg
Other Transfer To Other OrgfalseOtherTransferToOtherOrg
Other Transfer From Other OrgfalseOtherTransferFromOtherOrg

Transactions Related Orgs Table TransactionsRelatedOrgsTable (4 entries)

Transaction TypeTransactionTypeAmount InvolvedAmountInvolvedMethod Of Amt DeterminationMethodOfAmtDetermination
DIRECT SELLING EDUCATION FOUNDATION
L429000BOOK VALUE
DIRECT SELLING EDUCATION FOUNDATION
N72000BOOK VALUE
DIRECT SELLING EDUCATION FOUNDATION
P457000BOOK VALUE
DIRECT SELLING EDUCATION FOUNDATION
Q116000BOOK VALUE

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