2013-11-13T14:03:20-06:00 2012-12-31 REGARDIE BROOKS & LEWIS CHTD 7101 WISCONSIN AVE BETHESDA MD 208144805 990 2012-01-01 410659918 DIRECT SELLING ASSOCIATION % THE ASSOCIATION DIRE 2024528866 1667 K STREET NW Suite 1100 WASHINGTON DC 200061600 JOSEPH MARIANO 2024528866 2013-11-13 true 3016549000 2012 2016-02-24 21:20:13Z ADOLFO FRANCO 1667 K STREET NW STE 1100 WASHINGTON DC 20006 11896925 false X WWW.DSA.ORG X 1978 DC TO PROTECT, SERVE AND PROMOTE THE EFFECTIVENESS OF MEMBER COMPANIES AND THE INDEPENDENT BUSINESS PEOPLE THEY REPRESENT. 32 24 24 36 34042 0 0 7108734 6524360 202195 338691 12911 72010 7323840 6935061 0 0 0 0 2969803 2811752 0 0 0 3379287 3976362 6349090 6788114 974750 146947 5050736 5087435 1928417 1808892 3122319 3278543 X TO PROTECT, SERVE AND PROMOTE THE EFFECTIVENESS OF MEMBER COMPANIES AND THE INDEPENDENT BUSINESS PEOPLE THEY REPRESENT. TO ENSURE THAT THE MARKETING BY MEMBER COMPANIES OF PRODUCTS AND/OR THE DIRECT SALES OPPORTUNITY IS CONDUCTED WITH THE HIGHEST LEVEL OF BUSINESS ETHICS AND SERVICE TO CONSUMERS. false false EDUCATION - PROVIDE EDUCATIONAL PROGRAMMING DESIGNED TO ENHANCE KNOWLEDGE OF THE DIRECT SELLING INDUSTRY. DSA'S MEETINGS, CONFERENCES AND SEMINARS COVER A WIDE RANGE OF ISSUES RELEVANT TO DIRECT SELLING COMPANIES. GOVERNMENT AFFAIRS - EVALUATE TACTICS TO CAUSE THE PUBLIC TO PERCEIVE DIRECT SELLING AS A VALID CHANNEL FOR DISTRIBUTING PRODUCTS AND SERVICES AND AS AN ATTRACTIVE EARNINGS OPPORTUNITY. MAINTAIN A PROACTIVE LEGISLATIVE AND REGULATORY PROFILE AND TAKE STEPS TO CREATE AND PRESERVE AN ENVIRONMENT CONDUCIVE TO FREE ENTERPRISE. COMMUNICATIONS - IDENTIFY ISSUES OF IMPORTANCE TO THE INDUSTRY, ASSESS RESOURCES AVAILABLE TO THE INDUSTRY AND PERIODICALLY REVIEW AND REPRIORITIZE ISSUES. false false true true false false false false false true false false false true true true false false false false false false false false false false false false true false false false false false false false false false false false true false false true 6 0 true 24 true true true false false false true true false X 32 24 true false false false true true false true true false false false true true true true true true true false X THE ASSOCIATION 2024528866 1667 K STREET NWSUITE 1100 WASHINGTON DC 200061600 Jerry Kelly 1.0 X 0 0 0 Brett R Chapman 1.0 X X 0 0 0 Marjorie L Fine 1.0 X 0 0 0 Joseph N Mariano 37.5 X X 486166 0 56444 Adolfo Franco 37.5 X X 250680 0 32523 Heather Chastain 1.0 X 0 0 0 Angela Loehr Chrysler 1.0 X 0 0 0 Matt Dorny 1.0 X 0 0 0 Timothy A Horner 1.0 X 0 0 0 Michael L Lunceford 1.0 X 0 0 0 David Merriman 1.0 X 0 0 0 Kay Napier 1.0 X 0 0 0 Mike Nichols 1.0 X 0 0 0 Joani M Nielson 1.0 X 0 0 0 Connie Tang 1.0 X 0 0 0 Orville Thompson 1.0 X X 0 0 0 David A Wentz 1.0 X 0 0 0 Richard H Wright 1.0 X 0 0 0 Truman Hunt 1.0 X X 0 0 0 William Dangl 1.0 X X 0 0 0 John Burczyk 1.0 X 0 0 0 Traci Lynn Burton 1.0 X 0 0 0 Janice Capinegro 1.0 X 0 0 0 Cari Christopher 1.0 X 0 0 0 Joan Hartel Cabral 1.0 X 0 0 0 Richard Jutkins 1.0 X 0 0 0 Friedrich Kroos 1.0 X 0 0 0 Richard Makover 1.0 X 0 0 0 Cindy Monroe 1.0 X 0 0 0 John Parker 1.0 X 0 0 0 Peter Schneider Esq 1.0 X 0 0 0 John Wyckoff 1.0 X 0 0 0 Amy M Robinson 37.5 X 179848 0 15962 Melissa K Brunton 37.5 X 175861 0 42360 John W Webb 37.5 X 134240 0 39520 Nancy M Burke 37.5 X 132896 0 29935 Jennifer Dunleavey 37.5 X 131032 0 31193 Valerie Hayes 37.5 X 141109 0 17375 1631832 0 265312 8 false true false Tate Tryon 2021 L St NW 400 WASHINGTON DC 20036 Accounting 151272 Iacano Productions 412 Central Avenue CINCINNATI OH 45202 Event Planning 242677 Potomac Communications Group LLC 1133 20th Street NW Ste 400 WASHINGTON DC 20036 Public Relations 195837 Artemis Strategy Group 1025 Vermont Avenue NW WASHINGTON DC 20005 Communications 262764 Statler Nagle LLC 1025 Vermont Avenue WASHINGTON DC 20005 Marketing & Comm. 201979 5 0 ANNUAL MEETING 611600 1370840 1370840 SEMINAR REG FEES 611600 330530 330530 EDUCATIONAL MATER. 611600 19902 19902 ADVERTISING 541800 34042 34042 MEMBERSHIP DUES & ASSESSMENTS 900099 4769046 4769046 6524360 97425 97425 0 81137 81137 139737 148864 -9127 0 -9127 -9127 5054266 4813000 241266 241266 241266 0 0 0 0 6935061 6490318 34042 410701 0 0 0 0 1239844 0 1086947 92048 261025 131888 0 159301 163773 18000 0 19728 1108938 0 515710 0 0 499531 188551 0 1019876 0 0 51686 31879 OTHER PROGRAM COSTS 137424 DUES & SUBSCRIPTIONS 132088 EXPENSE REIMBURSEMENT -70123 6788114 269297 251784 0 0 550656 30903 43393 20197 0 0 0 0 0 0 0 0 64093 73093 236808 115514 129181 121294 3735575 4294329 214105 251399 0 0 0 0 44436 44436 5050736 5087435 752467 748155 0 0 961845 809338 0 0 0 0 0 0 0 0 0 0 214105 251399 1928417 1808892 X 2536319 3006543 586000 272000 0 0 3122319 3278543 5050736 5087435 146947 9277 X false true X true false 26216 26216 26216 true The Trentonian 600 Perry Street Trenton NJ 08618 223556544 3928 Townsquare Media Group 240 Greenwich Avenue Greenwich CT 06830 161614631 5565 Potomac Commun Group 1133 20th Street Ste 400 Washington DC 20036 521645566 11483 Kabel 2012 2230 California Street NW Washington DC 20008 453829618 200 Assemblywoman Toni Atkins 1010 University Avenue Ste 113 San Diego CA 92103 461388700 1000 Paul Fong for Assembly 1225 8th Street Sacramento CA 95814 273822990 500 John A Perez for Assembly 1225 8th Street Sacramento CA 95814 452426514 500 Citizens for Vicki Lorenz Englund PO BOX 270545 St Louis MO 63127 300693167 250 Mike Gatto for Assembly 1100 O Street Ste 200 Sacramento CA 95814 273995917 2500 Sandifer for the House 112 Cardinal Drive Seneca SC 26972 570998236 250 false false true 4769046 619410 -1135889 -516479 476905 -993384 Political Activities Schedule C, Part I-A Generally, the Association does not participate in political campaigns at the state level and federal level, but does acknowledge the support and understanding of direct selling issues by certain legislators. The Association does, however, make occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law. 30479 18678 11801 182438 80887 101551 23892 15950 7942 121294 0 ACCRUED RETIREMENT 251399 251399 X 6933738 9277 9277 6924461 19727 -9127 10600 6935061 6777514 9127 9127 6768387 19727 19727 6788114 OTHER AMOUNTS PART XII,LINE 4B AND PART XIII, LINE 2D NET RENTAL LOSS (GROSS RENTS $139,737; RENTAL EXPENSES $148,864). The association has entered into sublease agreements for a portion of its lease committment. The amounts received/paid by the sublessors have been recorded as a reduction of the rental expense reported on the audited financial statements. These amounts are shown as adjustments against revenues for the 990 reporting. FIN 48 PART IV, LINE 11F The Association is exempt under section 501(c)(6) of the Internal Revenue Code of 1986. The Association has filed for and received income tax exemptions in the various jurisdictions where it is required to do so. The Association files Forms 990 and 990-T (information and tax returns) in the U.S. federal jurisdiction and their equivalents in the District of Columbia. With few exceptions, the Association is no longer subject to U.S. federal, state, and local income tax examinations by taxing authorities for years before 2009. Management of the Association believes it has no material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits. X X X X X false true false Joseph N Mariano 446719 0 34647 0 4800 0 23191 0 33253 0 542610 0 0 0 Adolfo Franco 230880 0 15000 0 4800 0 15048 0 17475 0 283203 0 0 0 Amy M Robinson 156240 0 15000 0 8608 0 10777 0 5185 0 195810 0 0 0 Melissa K Brunton 156240 0 19621 0 0 0 10573 0 31787 0 218221 0 0 0 John W Webb 129240 0 5000 0 0 0 8076 0 31444 0 173760 0 0 0 Nancy M Burke 105445 0 27451 0 0 0 7980 0 21955 0 162831 0 0 0 Jennifer Dunleavey 125032 0 6000 0 0 0 7884 0 23309 0 162225 0 0 0 Valerie Hayes 137109 0 4000 0 0 0 7801 0 9574 0 158484 0 0 0 Compensation Schedule J Part 1, line 3 Compensation for the top two management officals (President & Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party. COPY OF FORM 990 PROVIDED TO GOVERNING BODY PART VI ,SECTION B, LINE 11B THE BOARD OF DIRECTORS HAS DELEGATED REVIEW OF FORM 990 TO THE TREASURER AND STAFF. MONITORING OF COMPLIANCE WITH CONFLICT OF INTEREST POLICY PART VI, SECTION B, LINE 12C DSA CONDUCTS AN ORIENTATION OF NEW BOARD MEMBERS(WHICH INCLUDES DISCUSSION AND DISCLOSURE OF ANY CONFLICTS OF INTEREST) AS WELL AS ONGOING BRIEFINGS BY THE BOARD OF DIRECTORS ON THIS TOPIC. PROCESS FOR DETERMINING COMPENSATION PART VI, SECTION B, LINE 15 COMPENSATION FOR THE TOP TWO MANAGEMENT OFFICIALS (PRESIDENT & SECRETARY) IS SET BY FORMAL COMMITTEE. COMPENSATION AND BENEFITS ARE NEGOTIATED BY THIS COMMITTEE WITH STAFF ON A PERIODIC BASIS. AT THE LAST CONTRACT NEGOTIATION, A COMPLETE STUDY WAS DONE BY AN INDEPENDENT THIRD PARTY. AVAILABILITY OF GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FS PART VI, SECTION C, LINE 19 FORMS 1024 AND 990 ARE MADE AVAILABLE UPON REQUEST. OTHER ORGANIZATIONAL DOCUMENTS ARE NOT AVAILABLE TO THE PUBLIC. AUDIT REVIEW PROCESS PART XII, LINE 2C THERE WAS NO CHANGE IN THE AUDIT REVIEW PROCESS. Reconciliation of Net Assets Part XI Line 5 Unrealized gain $9,277 OTHER PROGRAM SERVICES PART III, LINE 4D -MEMBERSHIP DEVELOPMENT -RESEARCH -INTERNATIONAL -MEMBERSHIP SERVICES Corporate Members Part VI, question 7a Each active member shall have one vote in the determination of any corporate question or election in meeting, convention or referendum. Related Parties Part VI, Line 2 Some members of the board of directors of the Association also serve on the corporate boards of other members. DIRECT SELLING EDUCATION FOUNDATION 1667 K STREET NW SUITE 1100 WASHINGTON DC 20006 237335899 EDUCATION DC 501(C)(3) lINE 7 false false false false false false false false false false false true false true false true true false false DIRECT SELLING EDUCATION FOUNDATION L 429000 BOOK VALUE DIRECT SELLING EDUCATION FOUNDATION N 72000 BOOK VALUE DIRECT SELLING EDUCATION FOUNDATION P 457000 BOOK VALUE DIRECT SELLING EDUCATION FOUNDATION Q 116000 BOOK VALUE