ADVERTISING COUNCIL INC: Form 990, tax year 2014

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2014-07-01 to 2015-06-30
Filed: 2016-02-15
IRS object ID: 201620479349301412
Schema version: 2014v6.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2016-02-15T00:00:00-06:00	ReturnTs
Tax Period End	2015-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	271728945	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	665 FIFTH AVENUE	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10022	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2014-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	JONATHAN FISH	PersonNm
Person Title	EXECUTIVE VP & CFO	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2016-02-12	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	2122862600	PhoneNum
Preparation	2016-02-12	PreparationDt

Field	Value	IRS element (for citing)
Tax	2014	TaxYr
Build TS	2016-08-17 19:52:53Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Principal Officer	JONATHAN FISH	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$53,255,207	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	HTTP://WWW.ADCOUNCIL.ORG/	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	SEE SCHEDULE O	ActivityOrMissionDesc
Voting Members Governing Body	125	VotingMembersGoverningBodyCnt
Voting Members Independent	124	VotingMembersIndependentCnt
Total Employee	164	TotalEmployeeCnt
Total Volunteers	374	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$11,273,172	PYContributionsGrantsAmt
CY Contributions Grants	$12,533,958	CYContributionsGrantsAmt
PY Program Service Revenue	$32,683,486	PYProgramServiceRevenueAmt
CY Program Service Revenue	$30,868,318	CYProgramServiceRevenueAmt
PY Investment Income	$882,385	PYInvestmentIncomeAmt
CY Investment Income	$1,675,487	CYInvestmentIncomeAmt
PY Other Revenue	-$268,016	PYOtherRevenueAmt
CY Other Revenue	-$288,785	CYOtherRevenueAmt
PY Total Revenue	$44,571,027	PYTotalRevenueAmt
CY Total Revenue	$44,788,978	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$15,475,459	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$16,477,102	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$42,000	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$46,000	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$1,869,050	CYTotalFundraisingExpenseAmt
PY Other Expenses	$27,011,141	PYOtherExpensesAmt
CY Other Expenses	$26,407,634	CYOtherExpensesAmt
PY Total Expenses	$42,528,600	PYTotalExpensesAmt
CY Total Expenses	$42,930,736	CYTotalExpensesAmt
PY Revenues Less Expenses	$2,042,427	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$1,858,242	CYRevenuesLessExpensesAmt
Total Assets BOY	$38,400,894	TotalAssetsBOYAmt
Total Assets EOY	$40,747,730	TotalAssetsEOYAmt
Total Liabilities BOY	$13,849,182	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$15,644,091	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$24,551,712	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$25,103,639	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	SEE SCHEDULE O	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$33,537,101	ExpenseAmt
Revenue	$30,868,318	RevenueAmt
Desc	THE AD COUNCIL'S PUBLIC SERVICE CAMPAIGNS TARGETING THE AMERICAN PEOPLE ARE BEST DEFINED WITHIN FOUR ISSUE AREAS: 1. HEALTH; 2. SAFETY; 3. EDUCATION; AND 4. FAMILY & COMMUNITY.AS SO MANY LEADING ILLNESSES AND DISEASES ARE PROVEN TO BE PREVENTABLE BY A HANDFUL OF HEALTH BEHAVIORS, THE AD COUNCIL'S PRIORITY IS TO FOCUS ON UTILIZING COMMUNICATIONS TO EDUCATE THE PUBLIC ON PROGRAMS THAT EDUCATE AND ESTABLISH HEALTHY HABITS EARLY ON IN LIFE. THE AD COUNCIL CURRENTLY PROMOTES HEALTHY BEHAVIORS AND BRINGS AWARENESS TO SERIOUS HEALTH ISSUES FROM RAISING AWARENESS ABOUT THE IMPORTANCE OF CHILDREN'S ORAL HEALTH AND INCREASING EARLY DETECTION OF AUTISM TO EDUCATING ON THE CRITICAL STEPS NEEDED TO RESPOND TO A STROKE. PUBLIC SERVICE COMMUNICATIONS ADDRESSING SAFETY ISSUES IS CRITICAL BECAUSE IT STRIVES TO KEEP AMERICANS SAFE AND SECURE. PREVENTION IS THE KEY TO EDUCATION EFFORTS FOR INJURIES THAT MAY OCCUR IN OUR DAILY LIVES. AD COUNCIL CAMPAIGNS CONTINUE TO EDUCATE ON LEADING SAFETY ISSUES, INCLUDING THE IMPORTANCE OF SAFELY LOCKING UP FIREARMS, THE CONSEQUENCES OF IMPAIRED DRIVING AND THE VALUE OF STANDING UP TO BULLYING. A SKILLED WORKFORCE AND A WELL-EDUCATED SOCIETY ARE ESSENTIAL TO THE HEALTH OF OUR ECONOMY AND DEMOCRACY. BY BUILDING COMMUNICATIONS PROGRAMS AROUND KEY EDUCATION AREAS, AD COUNCIL INITIATIVES RAISE AWARENESS OF ISSUES CRITICAL FOR AN INDIVIDUAL'S FUTURE SUCCESS. THE AD COUNCIL'S PUBLIC SERVICE MESSAGING AROUND EDUCATION INCLUDES CAMPAIGNS RANGING FROM ADULT EDUCATION, LEARNING AND ATTENTION ISSUES AND TEACHER RECRUITMENT TO SUPPORTING MINORITY EDUCATION AND FINANCIAL LITERACY. THE AD COUNCIL'S LARGEST PROGRAM SERVICE IS FAMILY & COMMUNITY. THE AD COUNCIL WORKS TO IMPROVE AND BUILD UPON THE FOUNDATION OF WHAT MAKES A FAMILY STRONG, INCLUDING CAREGIVER ASSISTANCE, FATHER INVOLVEMENT, AND MAKING SURE NO CHILD GOES HUNGRY. AD COUNCIL PUBLIC SERVICE CAMPAIGNS ALSO ENCOMPASS KEY FACTORS AFFECTING THE COMMON AND SHARED WELL-BEING OF COMMUNITIES, INCLUDING JOB TRAINING AND EMPLOYMENT, FORECLOSURE PREVENTION, PATHWAYS TO EMPLOYMENT, PROMOTING DIVERSITY AND INCLUSION AND PROTECTING OUR NATURAL RESOURCES.	Desc
Total Program Service Expenses	$33,537,101	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Temp Or Permanent Endowments	0	TempOrPermanentEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	Yes (1)	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With Officer Ent	Yes (1)	BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	165	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	164	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	125	GoverningBodyVotingMembersCnt
Independent Voting Member	124	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AK	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OK	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL SVP CONTROLLER	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Info In Schedule O Part VII	Yes (X)	InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (171 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
LISA SHERMAN
PRESIDENT AND CEO	48.40	0.00	Yes (X)	Yes (X)	$99,310	$0	$379,383
PEGGY CONLONSCH J PART III
PRESIDENT AND CEO	41.40	0.00	Yes (X)	Yes (X)	$1,186,289	$0	$204,797
LAURA DESMOND
CHAIR	3.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
DEBRA LEE
IMMEDIATE PAST CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
DAVID CHRISTOPHER
VICE CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
DAVID W KENNY
VICE CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
NANCY HILL
SECRETARY	1.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
STEPHEN M LACY
CHAIR FINANCE COMMITTEE	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
ADAM BAIN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ALAN MARKS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANDREW BENETT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANDREW ENGLAND
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANDY POLANSKY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANN LEWNES
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ANTONIO J LUCIO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BARBARA BASNEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BERRY JASIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BETSY FROST WEBB
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BILL C HAGELSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BILL DEMAS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BONNIE HAMMER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BRAD JAKEMAN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
CAROLINE H LITTLE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CARTER MURRAY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CHARLES W THURSTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CLIVE SIRKIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
COLIN MCCONNELL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CONNIE WEAVER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DANA HAYES
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVE SENAY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID FISCHER
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
DAVID LEVY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID SABLE
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
DAVID WILLIAMS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAWN HUDSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DEANIE ELSNER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DEBORAH VAN VALKENBURGH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DEBRA SANDLER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DEIRDRE BIGLEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DERMOT BODEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DOUG MILLER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ELIZABETH WEIL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
EZRA COOPERSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GEORGE JOHN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GORDON ABEL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GUSTAVO MARTINEZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HARRIS DIAMOND
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HENRY GOMEZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMES BOROW
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMES D FARLEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMES EDMUND DATRI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JIM NORTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JIM PALMER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JO ANN ROSS
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
JOHN PICCONE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOHN SEIFERT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOSEPH ABRUZZESE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOSEPH BIHLMIER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOSEPH V TRIPODI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JUAN ROVIRA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JULIE HAMP
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KAREN KORNBLUH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KAREN SEAMEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KASHA CACY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHLEEN BEHRENS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHY COLLINS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATIE BURKE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KRISTIN SUPPELSA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LARRY BRUCK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LAURA CORB
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
LEE BROWN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LEIF ROLL
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
LINDA BOFF
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
LINDA YACCARINO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LISA CHURCH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LISA D COCHRANE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LISA UTZSCHNEIDER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LORI SENECAL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MAGID M ABRAHAM
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MAINARDO DE NARDIS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MANNY VIDAL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARGO GEORGIADIS
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
MARK O'BRIEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARK W ADDICKS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARK WALLER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARK YOUNG
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARTIN HOMLISH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARYAM BANIKARIM
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MATTHEW JAUCHIUS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MEGAN STOOKE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MEREDITH VERDONE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL ACCAVITTI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL BARRETT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL CLINTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL E KASSAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL E SNEED
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
MICHAEL I ROTH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL K POWELL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL LAZEROW
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
MICHAEL MENDENHALL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL SENACKERIB
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHELE FABRIZI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHELLE D WILSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MONIQUE BONNER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
NADA STIRRATT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
NANCY J FLETCHER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
NED BRODY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
NIGEL MORRIS
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
PETE STEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PETER MCDONOUGH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PETER MCGUINNESS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RAJEEV GOEL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RANDALL ROTHENBERG
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ROB FREDERICK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROB MASTER
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ROB NORMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROBERT D LIODICE
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ROBERT GREENBERG
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RUSSELL WALLACH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SCOT MCLERNON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SCOTT WELLS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SEAN B CUNNINGHAM
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SEAN RH BRATCHES
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
SENATOR GORDON H SMITH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SERGE MATTA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SETH DALLAIRE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SETH ROGIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STACEY TANK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEFANO CURTI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEPHEN F QUINN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEPHEN MOSKO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE PACHECO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE R PHELPS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVEN WOLFE PEREIRA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SUE HUNT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SUSAN CANAVARI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
THOMAS CARROLL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TOBY BYRNE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TODD GOLDSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TOM ADAMSKI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TOM L BERNARDIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TONY WEISMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
VINAY SHAHANI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
WENDY CLARK
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
WILLIAM ECCLESHARE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JONATHAN FISH
EXECUTIVE VP AND CFO	39.80	0.00		Yes (X)	$398,258	$0	$172,466
BARBARA LESHINSKY
EXECUTIVE VP	39.80	0.00			$416,775	$0	$219,264	Yes (X)
PRISCILLA NATKINS
EXECUTIVE VP	38.50	0.00			$392,804	$0	$198,855	Yes (X)
PAULA VEALE
EXECUTIVE VP	35.20	0.00			$384,575	$0	$175,095	Yes (X)
ELIZABETH ELLARD
EXECUTIVE VP	39.20	0.00			$366,237	$0	$198,515	Yes (X)
HEIDI ARTHUR
SENIOR VP	36.00	0.00			$242,698	$0	$56,361	Yes (X)
KENNETH KROLL
SENIOR VP	39.70	0.00			$222,135	$0	$65,463	Yes (X)
REGINA BRADLEY
SENIOR VP	35.30	0.00			$211,795	$0	$74,721	Yes (X)
PETER DEMEE
SENIOR VP	40.00	0.00			$207,179	$0	$47,432	Yes (X)
SARA WEISENTHAL
SENIOR VP	36.30	0.00			$199,960	$0	$58,351	Yes (X)
MICHELLE HILLMAN
SENIOR VP	40.40	0.00			$197,647	$0	$48,882	Yes (X)
ANTHONY FOLENO
SENIOR VP	42.90	0.00			$205,324	$0	$55,423		Yes (X)
KATE EMANUEL
SENIOR VP	39.80	0.00			$196,308	$0	$64,855		Yes (X)
DANIELLE LINET
SENIOR VP	35.20	0.00			$186,682	$0	$79,199		Yes (X)
JAMES BAUMANN
SENIOR VP	35.60	0.00			$176,866	$0	$35,816		Yes (X)
ANNE DEO
SENIOR VP	37.70	0.00			$155,486	$0	$80,956		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$5,446,328	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$2,215,834	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	31	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
CIRCLE GRAPHICS LLC
120 9TH AVENUE	LONGMONT	CO	80501	DIGITAL PRINTING - BILLBOARD	$2,661,719
DEUTSCH INC
111 EIGHTH AVENUE	NEW YORK	NY	10011	AD AGENCY PRODUCTION SERVICES	$954,478
EXECUTIVE MEDIA SERVICES INC
PO BOX 650823	DALLAS	TX	75265	PSA TALENT PAYROLL SERVICES	$715,743
THE GOTHAM GROUP LLC
150 EAST 42ND STREET	NEW YORK	NY	10017	AD AGENCY PRODUCTION SERVICES	$645,388
MCCANN ERICKSON
622 THIRD AVENUE	NEW YORK	NY	10017	AD AGENCY PRODUCTION SERVICES	$628,520

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	57	CntrctRcvdGreaterThan100KCnt
Fundraising	$3,061,277	FundraisingAmt
All Other Contributions	$9,472,681	AllOtherContributionsAmt
Total Contributions	$12,533,958	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

Field	Value	IRS element (for citing)
Desc	PUBLIC SVC CAMPAIGNS	Desc
Business	900099	BusinessCd
Total Revenue Column	$30,868,318	TotalRevenueColumnAmt
Related Or Exempt Func Income	$30,868,318	RelatedOrExemptFuncIncomeAmt

Field	Value	IRS element (for citing)
Total Program Service Revenue	$30,868,318	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$302,428	TotalRevenueColumnAmt
Exclusion	$302,428	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$9,197,185	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$7,824,126	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$1,373,059	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$1,373,059	TotalRevenueColumnAmt
Exclusion	$1,373,059	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$350,330	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$3,061,277	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$642,103	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$291,773	TotalRevenueColumnAmt
Exclusion	-$291,773	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	REIMBURSED EXPENSES	Desc
Business	900099	BusinessCd
Total Revenue Column	$2,988	TotalRevenueColumnAmt
Exclusion	$2,988	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$2,988	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$44,788,978	TotalRevenueColumnAmt
Related Or Exempt Func Income	$30,868,318	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$1,386,702	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$5,628,015	TotalAmt
Program Services	$1,960,482	ProgramServicesAmt
Management And General	$2,667,409	ManagementAndGeneralAmt
Fundraising	$1,000,124	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$8,465,068	TotalAmt
Program Services	$6,729,566	ProgramServicesAmt
Management And General	$1,345,638	ManagementAndGeneralAmt
Fundraising	$389,864	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$503,534	TotalAmt
Program Services	$374,512	ProgramServicesAmt
Management And General	$94,587	ManagementAndGeneralAmt
Fundraising	$34,435	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,023,401	TotalAmt
Program Services	$640,246	ProgramServicesAmt
Management And General	$338,070	ManagementAndGeneralAmt
Fundraising	$45,085	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$857,084	TotalAmt
Program Services	$562,796	ProgramServicesAmt
Management And General	$232,136	ManagementAndGeneralAmt
Fundraising	$62,152	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$211,586	TotalAmt
Management And General	$211,586	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$248,372	TotalAmt
Management And General	$248,372	ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$46,000	TotalAmt
Fundraising	$46,000	FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$22,400	TotalAmt
Management And General	$22,400	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$71,393	TotalAmt
Management And General	$42,197	ManagementAndGeneralAmt
Fundraising	$29,196	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$52,023	TotalAmt
Program Services	$43,367	ProgramServicesAmt
Management And General	$5,075	ManagementAndGeneralAmt
Fundraising	$3,581	FundraisingAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$380,906	TotalAmt
Program Services	$203,988	ProgramServicesAmt
Management And General	$159,357	ManagementAndGeneralAmt
Fundraising	$17,561	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$924,378	TotalAmt
Program Services	$589,649	ProgramServicesAmt
Management And General	$326,119	ManagementAndGeneralAmt
Fundraising	$8,610	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,264,868	TotalAmt
Program Services	$912,211	ProgramServicesAmt
Management And General	$280,975	ManagementAndGeneralAmt
Fundraising	$71,682	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$376,434	TotalAmt
Program Services	$269,117	ProgramServicesAmt
Management And General	$73,457	ManagementAndGeneralAmt
Fundraising	$33,860	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$124,583	TotalAmt
Program Services	$80,341	ProgramServicesAmt
Management And General	$36,597	ManagementAndGeneralAmt
Fundraising	$7,645	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$990,686	TotalAmt
Management And General	$990,686	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$80,272	TotalAmt
Management And General	$80,272	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
PRODUCTION & DISTRIBUTI	$20,551,470	$20,551,470
TEMP HELP & RECRUITING	$756,857	$375,755	$343,571	$37,531
PSA ANALYTICS	$170,806	$162,316	$5,960	$2,530
CAMPAIGN OUTREACH	$139,907	$40,592	$20,121	$79,194

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$40,693	TotalAmt
Program Services	$40,693	ProgramServicesAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$42,930,736	TotalAmt
Program Services	$33,537,101	ProgramServicesAmt
Management And General	$7,524,585	ManagementAndGeneralAmt
Fundraising	$1,869,050	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$8,503,204	BOYAmt
EOY	$11,193,474	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$1,969,556	BOYAmt
EOY	$2,167,542	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$8,470,711	BOYAmt
EOY	$7,442,048	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$874,647	BOYAmt
EOY	$735,422	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$7,607,488	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$4,881,507	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$3,104,220	BOYAmt
EOY	$2,725,981	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$15,477,556	BOYAmt
EOY	$16,482,263	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$38,400,894	BOYAmt
EOY	$40,747,730	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$6,437,228	BOYAmt
EOY	$6,330,823	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$2,097,312	BOYAmt
EOY	$3,352,427	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$5,314,642	BOYAmt
EOY	$5,960,841	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$13,849,182	BOYAmt
EOY	$15,644,091	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows SFAS117	Yes (X)	OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$24,080,159	BOYAmt
EOY	$24,548,036	EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$471,553	BOYAmt
EOY	$555,603	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$24,551,712	BOYAmt
EOY	$25,103,639	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$38,400,894	BOYAmt
EOY	$40,747,730	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	$1,858,242	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	-$1,264,098	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	-$42,217	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$9,415,045	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$9,864,057	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$10,441,895	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$11,273,172	CurrentTaxYearMinus1YearAmt
Current Tax Year	$12,533,958	CurrentTaxYearAmt
Total	$53,528,127	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$31,654,964	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$29,242,235	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$31,435,217	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$33,019,771	CurrentTaxYearMinus1YearAmt
Current Tax Year	$30,868,318	CurrentTaxYearAmt
Total	$156,220,505	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$41,070,009	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$39,106,292	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$41,877,112	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$44,292,943	CurrentTaxYearMinus1YearAmt
Current Tax Year	$43,402,276	CurrentTaxYearAmt
Total	$209,748,632	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$93,300	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$141,775	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$145,629	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$157,699	CurrentTaxYearMinus1YearAmt
Current Tax Year	$151,100	CurrentTaxYearAmt
Total	$689,503	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$14,390,436	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$12,735,465	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$13,036,243	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$8,784,639	CurrentTaxYearMinus1YearAmt
Current Tax Year	$13,399,071	CurrentTaxYearAmt
Total	$62,345,854	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$14,483,736	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$12,877,240	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$13,181,872	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$8,942,338	CurrentTaxYearMinus1YearAmt
Current Tax Year	$13,550,171	CurrentTaxYearAmt
Total	$63,035,357	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$146,713,275	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$305,133	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$297,173	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$329,465	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$349,913	CurrentTaxYearMinus1YearAmt
Current Tax Year	$302,428	CurrentTaxYearAmt
Total	$1,584,112	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$305,133	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$297,173	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$329,465	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$349,913	CurrentTaxYearMinus1YearAmt
Current Tax Year	$302,428	CurrentTaxYearAmt
Total	$1,584,112	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus3 Years	$66,698	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$189,244	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$27,584	CurrentTaxYearMinus1YearAmt
Current Tax Year	$2,988	CurrentTaxYearAmt
Total	$286,514	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$41,375,142	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$39,470,163	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$42,395,821	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$44,670,440	CurrentTaxYearMinus1YearAmt
Current Tax Year	$43,707,692	CurrentTaxYearAmt
Total	$211,619,258	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.69330	PublicSupportCY509Pct
Public Support PY509	0.69390	PublicSupportPY509Pct
Investment Income CY	0.00750	InvestmentIncomeCYPct
Investment Income PY	0.00760	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$3,752,506	OtherCostOrOtherBasisAmt
Depreciation	$1,878,044	DepreciationAmt
Book Value	$1,874,462	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$2,605,674	OtherCostOrOtherBasisAmt
Depreciation	$1,889,279	DepreciationAmt
Book Value	$716,395	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,249,308	OtherCostOrOtherBasisAmt
Depreciation	$1,114,184	DepreciationAmt
Book Value	$135,124	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$2,725,981	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$924,339
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$124,243
DEFERRED COMPENSATION AND SERP	$2,759,488
DEFERRED RENTAL OBLIGATIONS	$2,152,771

Field	Value	IRS element (for citing)
Total Liability	$5,960,841	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$44,791,256	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	-$1,264,098	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$616,490	DonatedServicesAndUseFcltsAmt
Other Revenue	$649,886	OtherRevenueAmt
Revenue Not Reported	$2,278	RevenueNotReportedAmt
Revenue Subtotal	$44,788,978	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$44,788,978	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$44,239,329	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$616,490	DonatedServicesUseFcltsAmt
Other Expenses Included	$692,103	OtherExpensesIncludedAmt
Expenses Not Reported	$1,308,593	ExpensesNotReportedAmt
Expenses Subtotal	$42,930,736	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$42,930,736	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART X, LINE 2:	IN 2009, THE COUNCIL ADOPTED THE PROVISIONS OF ACCOUNTING STANDARDS CODIFICATION ("ASC") 740-10-05 RELATING TO ACCOUNTING AND REPORTING FOR UNCERTAINTY IN INCOME TAXES. MANAGEMENT EVALUATED THE COUNCIL'S TAX POSITION AND CONCLUDED THAT THE COUNCIL HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE.
PART XI, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $642,103 ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION, $7,783
PART XII, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $642,103 ALLOWANCE FOR UNCOLLECTIBLE CONTRIBUTIONS RECEIVABLE, $50,000

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	Yes (X)	MailSolicitationsInd
Email Solicitations	Yes (X)	EmailSolicitationsInd
Phone Solicitations	Yes (X)	PhoneSolicitationsInd
In Person Solicitations	Yes (X)	InPersonSolicitationsInd
Solicitation Of Non Govt Grants	Yes (X)	SolicitationOfNonGovtGrantsInd
Special Fundraising Events	Yes (X)	SpecialFundraisingEventsInd
Agrmt Prof Fundraising Acty	Yes (1)	AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Field	Value	IRS element (for citing)
Person	PATRICE CLAREMAN	PersonNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	45 BERMUDA RD	AddressLine1Txt
City	WESTPORT	CityNm
State Abbreviation	CT	StateAbbreviationCd
ZIP	06880	ZIPCd

Field	Value	IRS element (for citing)
Activity	ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A	ActivityTxt
Fundraiser Control Of Funds	0	FundraiserControlOfFundsInd
Gross Receipts	$3,331,210	GrossReceiptsAmt
Retained By Contractor	$46,000	RetainedByContractorAmt
Net To Organization	$3,285,210	NetToOrganizationAmt

Field	Value	IRS element (for citing)
Total Gross Receipts	$3,331,210	TotalGrossReceiptsAmt
Total Retained By Contractors	$46,000	TotalRetainedByContractorsAmt
Total Net To Organization	$3,285,210	TotalNetToOrganizationAmt
Licensed States	AL	LicensedStatesCd
Licensed States	AK	LicensedStatesCd
Licensed States	AZ	LicensedStatesCd
Licensed States	AR	LicensedStatesCd
Licensed States	CA	LicensedStatesCd
Licensed States	CO	LicensedStatesCd
Licensed States	CT	LicensedStatesCd
Licensed States	FL	LicensedStatesCd
Licensed States	GA	LicensedStatesCd
Licensed States	IL	LicensedStatesCd
Licensed States	KS	LicensedStatesCd
Licensed States	KY	LicensedStatesCd
Licensed States	ME	LicensedStatesCd
Licensed States	MD	LicensedStatesCd
Licensed States	MA	LicensedStatesCd
Licensed States	MI	LicensedStatesCd
Licensed States	MN	LicensedStatesCd
Licensed States	MS	LicensedStatesCd
Licensed States	MO	LicensedStatesCd
Licensed States	NH	LicensedStatesCd
Licensed States	NJ	LicensedStatesCd
Licensed States	NM	LicensedStatesCd
Licensed States	NY	LicensedStatesCd
Licensed States	NC	LicensedStatesCd
Licensed States	ND	LicensedStatesCd
Licensed States	OH	LicensedStatesCd
Licensed States	OK	LicensedStatesCd
Licensed States	OR	LicensedStatesCd
Licensed States	PA	LicensedStatesCd
Licensed States	RI	LicensedStatesCd
Licensed States	SC	LicensedStatesCd
Licensed States	TN	LicensedStatesCd
Licensed States	UT	LicensedStatesCd
Licensed States	VA	LicensedStatesCd
Licensed States	WA	LicensedStatesCd
Licensed States	WV	LicensedStatesCd
Licensed States	WI	LicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	ANNUAL DINNER	Event1Nm
Gross Receipts Event1	$3,331,210	GrossReceiptsEvent1Amt
Charitable Contri Event1	$2,980,880	CharitableContriEvent1Amt
Gross Revenue Event1	$350,330	GrossRevenueEvent1Amt
Rent Facility Costs Event1	$458,759	RentFacilityCostsEvent1Amt
Other Direct Expenses Event1	$167,265	OtherDirectExpensesEvent1Amt
Event2	CHARITY BUZZ AUCTION	Event2Nm
Gross Receipts Event2	$80,397	GrossReceiptsEvent2Amt
Charitable Contri Event2	$80,397	CharitableContriEvent2Amt
Other Direct Expenses Event2	$16,079	OtherDirectExpensesEvent2Amt
Gross Receipts Total	$3,411,607	GrossReceiptsTotalAmt
Charitable Contributions Tot	$3,061,277	CharitableContributionsTotAmt
Gross Revenue Total Events	$350,330	GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events	$458,759	RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events	$183,344	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$642,103	DirectExpenseSummaryEventsAmt
Net Income Summary	-$291,773	NetIncomeSummaryAmt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE G, PART I, LINE 2B, COLUMN (V)	FormAndLineReferenceDesc
Explanation	PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. SHE RECEIVED A BASE FEE OF $33,000; WITH $5,000 DUE ON SIGNING OF CONTRACT AND $28,000 DUE ON DECEMBER 1ST. ADDITIONAL FEE OF $1,000 TO BE PAID FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $ 2.2 MILLION.	ExplanationTxt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Idemnification Gross Up Pmts	Yes (X)	IdemnificationGrossUpPmtsInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Written Employment Contract	Yes (X)	WrittenEmploymentContractInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	Yes (1)	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	0	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (18 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$99,310	$0	$0	$0	$0	$0	$365,500	$0	$13,883	$0	$478,693	$0	$0	$0
PEGGY CONLONSCH J PART III
PRESIDENT AND CEO	$679,907	$0	$167,500	$0	$338,882	$0	$189,765	$0	$15,032	$0	$1,391,086	$0	$167,500	$0
JONATHAN FISH
EXECUTIVE VP AND CFO	$309,007	$0	$74,300	$0	$14,951	$0	$162,500	$0	$9,966	$0	$570,724	$0	$74,300	$0
BARBARA LESHINSKY
EXECUTIVE VP	$314,746	$0	$83,700	$0	$18,329	$0	$182,300	$0	$36,964	$0	$636,039	$0	$83,700	$0
PRISCILLA NATKINS
EXECUTIVE VP	$298,846	$0	$80,500	$0	$13,458	$0	$163,600	$0	$35,255	$0	$591,659	$0	$80,500	$0
PAULA VEALE
EXECUTIVE VP	$292,337	$0	$80,000	$0	$12,238	$0	$146,200	$0	$28,895	$0	$559,670	$0	$80,000	$0
ELIZABETH ELLARD
EXECUTIVE VP	$291,093	$0	$67,000	$0	$8,144	$0	$169,200	$0	$29,315	$0	$564,752	$0	$67,000	$0
HEIDI ARTHUR
SENIOR VP	$202,698	$0	$40,000	$0	$0	$0	$56,050	$0	$311	$0	$299,059	$0	$40,000	$0
KENNETH KROLL
SENIOR VP	$185,135	$0	$37,000	$0	$0	$0	$44,436	$0	$21,027	$0	$287,598	$0	$37,000	$0
REGINA BRADLEY
SENIOR VP	$172,695	$0	$39,100	$0	$0	$0	$53,639	$0	$21,082	$0	$286,516	$0	$39,100	$0
PETER DEMEE
SENIOR VP	$181,979	$0	$25,200	$0	$0	$0	$44,666	$0	$2,766	$0	$254,611	$0	$25,200	$0
SARA WEISENTHAL
SENIOR VP	$164,210	$0	$35,750	$0	$0	$0	$48,122	$0	$10,229	$0	$258,311	$0	$35,750	$0
MICHELLE HILLMAN
SENIOR VP	$161,647	$0	$36,000	$0	$0	$0	$45,845	$0	$3,037	$0	$246,529	$0	$36,000	$0
ANTHONY FOLENO
SENIOR VP	$171,824	$0	$33,500	$0	$0	$0	$45,806	$0	$9,617	$0	$260,747	$0	$33,500	$0
KATE EMANUEL
SENIOR VP	$161,558	$0	$34,750	$0	$0	$0	$44,312	$0	$20,543	$0	$261,163	$0	$34,750	$0
DANIELLE LINET
SENIOR VP	$156,682	$0	$30,000	$0	$0	$0	$48,741	$0	$30,458	$0	$265,881	$0	$30,000	$0
JAMES BAUMANN
SENIOR VP	$159,116	$0	$17,750	$0	$0	$0	$0	$0	$35,816	$0	$212,682	$0	$17,750	$0
ANNE DEO
SENIOR VP	$126,486	$0	$29,000	$0	$0	$0	$39,866	$0	$41,090	$0	$236,442	$0	$29,000	$0

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART I, LINE 1A	PER THE EMPLOYMENT CONTRACT FOR THE OUTGOING PRESIDENT & CEO, THE LONG TERM CARE POLICY, SUPPLEMENTAL LIFE AND ANNUAL CLUB DUES ARE PAID IN FULL BY THE ORGANIZATION AND "GROSSED UP" AS TAXABLE INCOME WITHIN EACH CALENDAR YEAR. THESE AMOUNTS TOTALING $40,032 ARE INCLUDED IN SCHEDULE J PART II COLUMN B(III).
PART I, LINE 3	APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2014 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 17, 2013. FISCAL YEAR 2015 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. FISCAL YEAR 2016 REVIEW WAS PERFORMED ON SEPTEMBER 18, 2015. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
PART I, LINE 4B	THE AD COUNCIL'S SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E., AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE 2015 TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN: LISA SHERMAN - $208,000 BARBARA LESHINSKY - $82,000 JON FISH - $80,000 BETH ELLARD - $84,000 PRISCILLA NATKINS - $71,000 PAULA VEALE - $56,000 PART II, LINE 1, COLUMN B(III) PRESIDENT AND CEO PEGGY CONLON RETIRED ON DECEMBER 31, 2014. THE AMOUNT LISTED FOR PEGGY CONLON IN COLUMN B(III) REFLECTS THE PAYOUT OF A SERP-EQUIVALENT PAYOUT IN THE FORM OF A TAXABLE BONUS. MS. CONLON VESTED IN THE SERP PLAN ON JULY 1, 2013 AND RECEIVED HER ACCOUNT BALANCE (LESS TAX WITHHOLDING) IN OCTOBER 2013. AS SHE WAS STILL EMPLOYED IN THE 2015 TAX YEAR AFTER VESTING, A SERP-EQUIVALENT AMOUNT WAS PAID TO HER AS A TAXABLE BONUS FOR 2014. ADDITIONAL PAYOUTS OF UNUSED ACCRUED VACATION AND TAXABLE FRINGE BENEFITS ARE ALSO LISTED IN COLUMN B(III). PART II, COLUMN (C) AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT AFTER TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS.

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (2 entries)

Relationship DescriptionRelationshipDescriptionTxt	TransactionTransactionAmt	TransactionTransactionDesc	Sharing Of RevenuesSharingOfRevenuesInd
THE NIELSEN COMPANY
BOARD MEMBER KATIE BURKE IS AN EVP AT THE NIELSEN COMPANY.	$503,834	NIELSEN PROVIDED STANDARD AD MONITORING SERVICES	0
DANIEL J EDELMAN INC
BOARD MEMBER RICHARD EDELMAN IS PRESIDENT & CEO OF DANIEL J EDELMAN, INC.	$180,000	DANIEL J EDELMAN, INC. PROVIDED PR OUTREACH SERVICES FOR PSA CAMPAIGN	0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (13 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1	DURING THE COURSE OF THE YEAR, THE AD COUNCIL CONDUCTED OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF BOTH NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES ADDRESSING ISSUE AREAS SUCH AS IMPROVING THE QUALITY OF LIFE FOR CHILDREN, PREVENTIVE HEALTH, EDUCATION, COMMUNITY WELL-BEING, AND STRENGTHENING FAMILIES.
FORM 990, PART III, LINE 1	THE AD COUNCIL'S MISSION IS TO IDENTIFY A SELECT NUMBER OF SIGNIFICANT PUBLIC ISSUES AND STIMULATE ACTION ON THOSE ISSUES THROUGH COMMUNICATIONS PROGRAMS THAT MAKE A MEASURABLE DIFFERENCE IN OUR SOCIETY. TO THAT END, THE AD COUNCIL MARSHALS VOLUNTEER TALENT FROM THE ADVERTISING AND COMMUNICATIONS INDUSTRIES, THE FACILITIES OF THE MEDIA, AND THE RESOURCES OF THE BUSINESS AND NON-PROFIT COMMUNITIES TO CREATE AWARENESS, FOSTER UNDERSTANDING AND MOTIVATE ACTION.
FORM 990, PART VI, SECTION B, LINE 11	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL. THROUGHOUT THE COURSE OF THE YEAR, THE FORM 990 WAS ADDRESSED DURING AUDIT COMMITTEE MEETINGS AND THERE WERE SEVERAL OPPORTUNITIES FOR DISCUSSION AND COMMENT. THEN, ONCE A FINAL DRAFT OF THE FORM 990 IS COMPLETED, REVIEWED BY MANAGEMENT, AND READY FOR FILING, IT IS PROVIDED IN ITS ENTIRETY TO THE AUDIT COMMITTEE MEMBERS IN ELECTRONIC FORM PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. A LOG IS MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: (1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; (2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND (3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS/VOLUNTEERS TO BE REVIEWED AND SIGNED.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2014 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 17, 2013. FISCAL YEAR 2015 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. FISCAL YEAR 2016 REVIEW WAS PERFORMED ON SEPTEMBER 18, 2015. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEAD REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG.
FORM 990, PART VII, SECTION A, LINE 1	THE AMOUNT LISTED FOR PEGGY CONLON IN "REPORTABLE COMPENSATION" (COLUMN D) INCLUDES THE PAYOUT OF A SERP-EQUIVALENT PAYMENT AS A TAXABLE BONUS FOR EMPLOYMENT IN THE YEAR 2015 AS WELL AS FINAL UNUSED AND ACCRUED VACATION.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 7,783. ALLOWANCE FOR UNCOLLECTIBLE CONTRIBUTIONS RECEIVABLE -50,000.
FORM 990, PART XI, LINE 2C:	THE AD COUNCIL HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.
FORM 990, PART I, LINE 6:	BOARD = 153 CHAIR EMERITUS & HONORARY MEMBERS = 41 CRC COMMITTEE = 19 ADVISORY COMMITTEE = 33 FINANCE COMMITTEE = 6 AUDIT COMMITTEE = 1 SOCIAL IMPACT COUNCIL = 12 USER EXPERIENCE COMMITTEE = 15 LEADERSHIP COMMITTEE = 72 RESEARCH COMMITTEE = 22 TOTAL = 374
FORM 990, PART VIII, LINE 8C AND FORM 990, SCHEDULE G, PART II, LINE 11:	EACH NOVEMBER THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $2,980,880. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $2,705,186 IS REALIZED VS. THE EVENT LOSS OF $275,694 AS REPORTED ON SCHEDULE G PART II. ALSO IN FISCAL 2015 THE AD COUNCIL HELD AN ONLINE AUCTION. TOTAL CONTRIBUTIONS WERE $80,397 WHICH WERE ALSO INCLUDED ON PART VIII, LINE 1C OF FORM 990. AUCTION EXPENSES TOTALED $16,079.
FORM 990, PART IV, LINE 28B AND FORM 990, PART VI, LINE 2:	THE AD COUNCIL IS UNAWARE OF ANY FAMILY MEMBER WHO HAD A DIRECT OR INDIRECT BUSINESS RELATIONSHIP WITH THE ORGANIZATION. THIS RESPONSE IS BASED ON BOTH THE AD COUNCIL'S CONFLICT OF INTEREST POLICY AND RELATED DISCLOSURE REQUIREMENTS, AS WELL AS INTERNAL KNOWLEDGE OF CURRENT AD COUNCIL PRACTICES.
FORM 990, PART IV, LINE 28C AND FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.