2016-02-15T00:00:00-06:00 2015-06-30 271728945 PKF O'CONNOR DAVIES LLP 665 FIFTH AVENUE NEW YORK NY 10022 990 2014-07-01 130417693 THE ADVERTISING COUNCIL INC ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 JONATHAN FISH EXECUTIVE VP & CFO 2129221500 2016-02-12 1 GARRETT M HIGGINS P00543209 2122862600 2016-02-12 2014 2016-08-17 19:52:53Z JONATHAN FISH 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 53255207 0 X HTTP://WWW.ADCOUNCIL.ORG/ X 1942 NY SEE SCHEDULE O 125 124 164 374 0 0 11273172 12533958 32683486 30868318 882385 1675487 -268016 -288785 44571027 44788978 0 0 0 0 15475459 16477102 42000 46000 1869050 27011141 26407634 42528600 42930736 2042427 1858242 38400894 40747730 13849182 15644091 24551712 25103639 X SEE SCHEDULE O 0 0 33537101 30868318 THE AD COUNCIL'S PUBLIC SERVICE CAMPAIGNS TARGETING THE AMERICAN PEOPLE ARE BEST DEFINED WITHIN FOUR ISSUE AREAS: 1. HEALTH; 2. SAFETY; 3. EDUCATION; AND 4. FAMILY & COMMUNITY.AS SO MANY LEADING ILLNESSES AND DISEASES ARE PROVEN TO BE PREVENTABLE BY A HANDFUL OF HEALTH BEHAVIORS, THE AD COUNCIL'S PRIORITY IS TO FOCUS ON UTILIZING COMMUNICATIONS TO EDUCATE THE PUBLIC ON PROGRAMS THAT EDUCATE AND ESTABLISH HEALTHY HABITS EARLY ON IN LIFE. THE AD COUNCIL CURRENTLY PROMOTES HEALTHY BEHAVIORS AND BRINGS AWARENESS TO SERIOUS HEALTH ISSUES FROM RAISING AWARENESS ABOUT THE IMPORTANCE OF CHILDREN'S ORAL HEALTH AND INCREASING EARLY DETECTION OF AUTISM TO EDUCATING ON THE CRITICAL STEPS NEEDED TO RESPOND TO A STROKE. PUBLIC SERVICE COMMUNICATIONS ADDRESSING SAFETY ISSUES IS CRITICAL BECAUSE IT STRIVES TO KEEP AMERICANS SAFE AND SECURE. PREVENTION IS THE KEY TO EDUCATION EFFORTS FOR INJURIES THAT MAY OCCUR IN OUR DAILY LIVES. AD COUNCIL CAMPAIGNS CONTINUE TO EDUCATE ON LEADING SAFETY ISSUES, INCLUDING THE IMPORTANCE OF SAFELY LOCKING UP FIREARMS, THE CONSEQUENCES OF IMPAIRED DRIVING AND THE VALUE OF STANDING UP TO BULLYING. A SKILLED WORKFORCE AND A WELL-EDUCATED SOCIETY ARE ESSENTIAL TO THE HEALTH OF OUR ECONOMY AND DEMOCRACY. BY BUILDING COMMUNICATIONS PROGRAMS AROUND KEY EDUCATION AREAS, AD COUNCIL INITIATIVES RAISE AWARENESS OF ISSUES CRITICAL FOR AN INDIVIDUAL'S FUTURE SUCCESS. THE AD COUNCIL'S PUBLIC SERVICE MESSAGING AROUND EDUCATION INCLUDES CAMPAIGNS RANGING FROM ADULT EDUCATION, LEARNING AND ATTENTION ISSUES AND TEACHER RECRUITMENT TO SUPPORTING MINORITY EDUCATION AND FINANCIAL LITERACY. THE AD COUNCIL'S LARGEST PROGRAM SERVICE IS FAMILY & COMMUNITY. THE AD COUNCIL WORKS TO IMPROVE AND BUILD UPON THE FOUNDATION OF WHAT MAKES A FAMILY STRONG, INCLUDING CAREGIVER ASSISTANCE, FATHER INVOLVEMENT, AND MAKING SURE NO CHILD GOES HUNGRY. AD COUNCIL PUBLIC SERVICE CAMPAIGNS ALSO ENCOMPASS KEY FACTORS AFFECTING THE COMMON AND SHARED WELL-BEING OF COMMUNITIES, INCLUDING JOB TRAINING AND EMPLOYMENT, FORECLOSURE PREVENTION, PATHWAYS TO EMPLOYMENT, PROMOTING DIVERSITY AND INCLUSION AND PROTECTING OUR NATURAL RESOURCES. 33537101 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 165 0 164 1 0 0 0 0 0 1 1 0 0 0 0 X 125 124 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AL AK AR CA CT FL GA IL KS KY MA MD MI MN MS NC NH NJ NM NY OK OR PA RI SC TN UT VA WA WV WI X X KENNETH M KROLL SVP CONTROLLER 2129841946 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 X LISA SHERMAN PRESIDENT AND CEO 48.40 0.00 X X 99310 0 379383 PEGGY CONLONSCH J PART III PRESIDENT AND CEO 41.40 0.00 X X 1186289 0 204797 LAURA DESMOND CHAIR 3.00 0.00 X X 0 0 0 DEBRA LEE IMMEDIATE PAST CHAIR 2.00 0.00 X X 0 0 0 DAVID CHRISTOPHER VICE CHAIR 2.00 0.00 X X 0 0 0 DAVID W KENNY VICE CHAIR 2.00 0.00 X X 0 0 0 NANCY HILL SECRETARY 1.00 0.00 X X 0 0 0 STEPHEN M LACY CHAIR FINANCE COMMITTEE 2.00 0.00 X X 0 0 0 ADAM BAIN DIRECTOR 1.00 0.00 X 0 0 0 ALAN MARKS DIRECTOR 0.50 0.00 X 0 0 0 ANDREW BENETT DIRECTOR 0.50 0.00 X 0 0 0 ANDREW ENGLAND DIRECTOR 0.50 0.00 X 0 0 0 ANDY POLANSKY DIRECTOR 0.50 0.00 X 0 0 0 ANN LEWNES DIRECTOR 1.00 0.00 X 0 0 0 ANTONIO J LUCIO DIRECTOR 0.50 0.00 X 0 0 0 BARBARA BASNEY DIRECTOR 0.50 0.00 X 0 0 0 BERRY JASIN DIRECTOR 0.50 0.00 X 0 0 0 BETSY FROST WEBB DIRECTOR 0.50 0.00 X 0 0 0 BILL C HAGELSTEIN DIRECTOR 0.50 0.00 X 0 0 0 BILL DEMAS DIRECTOR 0.50 0.00 X 0 0 0 BILL WISE DIRECTOR 0.50 0.00 X 0 0 0 BONNIE HAMMER DIRECTOR 0.50 0.00 X 0 0 0 BRAD JAKEMAN DIRECTOR 1.00 0.00 X 0 0 0 CAROLINE H LITTLE DIRECTOR 0.50 0.00 X 0 0 0 CARTER MURRAY DIRECTOR 0.50 0.00 X 0 0 0 CHARLES W THURSTON DIRECTOR 0.50 0.00 X 0 0 0 CLIVE SIRKIN DIRECTOR 0.50 0.00 X 0 0 0 COLIN MCCONNELL DIRECTOR 0.50 0.00 X 0 0 0 CONNIE WEAVER DIRECTOR 0.50 0.00 X 0 0 0 DANA HAYES DIRECTOR 0.50 0.00 X 0 0 0 DAVE SENAY DIRECTOR 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0.00 X 0 0 0 JIM NORTON DIRECTOR 0.50 0.00 X 0 0 0 JIM PALMER DIRECTOR 0.50 0.00 X 0 0 0 JO ANN ROSS DIRECTOR 1.00 0.00 X 0 0 0 JOHN PICCONE DIRECTOR 0.50 0.00 X 0 0 0 JOHN SEIFERT DIRECTOR 0.50 0.00 X 0 0 0 JOSEPH ABRUZZESE DIRECTOR 0.50 0.00 X 0 0 0 JOSEPH BIHLMIER DIRECTOR 0.50 0.00 X 0 0 0 JOSEPH V TRIPODI DIRECTOR 0.50 0.00 X 0 0 0 JUAN ROVIRA DIRECTOR 0.50 0.00 X 0 0 0 JULIE HAMP DIRECTOR 0.50 0.00 X 0 0 0 KAREN KORNBLUH DIRECTOR 0.50 0.00 X 0 0 0 KAREN SEAMEN DIRECTOR 0.50 0.00 X 0 0 0 KASHA CACY DIRECTOR 0.50 0.00 X 0 0 0 KATHLEEN BEHRENS DIRECTOR 0.50 0.00 X 0 0 0 KATHLEEN HALL DIRECTOR 0.50 0.00 X 0 0 0 KATHY COLLINS DIRECTOR 0.50 0.00 X 0 0 0 KATIE BURKE DIRECTOR 0.50 0.00 X 0 0 0 KRISTIN SUPPELSA DIRECTOR 0.50 0.00 X 0 0 0 LARRY BRUCK DIRECTOR 0.50 0.00 X 0 0 0 LAURA CORB DIRECTOR 1.00 0.00 X 0 0 0 LEE BROWN DIRECTOR 0.50 0.00 X 0 0 0 LEIF ROLL DIRECTOR 1.00 0.00 X 0 0 0 LINDA BOFF DIRECTOR 1.00 0.00 X 0 0 0 LINDA YACCARINO DIRECTOR 0.50 0.00 X 0 0 0 LISA CHURCH DIRECTOR 0.50 0.00 X 0 0 0 LISA D COCHRANE DIRECTOR 0.50 0.00 X 0 0 0 LISA UTZSCHNEIDER DIRECTOR 0.50 0.00 X 0 0 0 LORI SENECAL DIRECTOR 0.50 0.00 X 0 0 0 MAGID M ABRAHAM DIRECTOR 0.50 0.00 X 0 0 0 MAINARDO DE NARDIS DIRECTOR 0.50 0.00 X 0 0 0 MANNY VIDAL DIRECTOR 0.50 0.00 X 0 0 0 MARGO GEORGIADIS DIRECTOR 1.00 0.00 X 0 0 0 MARK O'BRIEN DIRECTOR 0.50 0.00 X 0 0 0 MARK W ADDICKS DIRECTOR 0.50 0.00 X 0 0 0 MARK WALLER DIRECTOR 0.50 0.00 X 0 0 0 MARK YOUNG DIRECTOR 0.50 0.00 X 0 0 0 MARTIN HOMLISH DIRECTOR 0.50 0.00 X 0 0 0 MARYAM BANIKARIM DIRECTOR 0.50 0.00 X 0 0 0 MATTHEW JAUCHIUS DIRECTOR 0.50 0.00 X 0 0 0 MEGAN STOOKE DIRECTOR 0.50 0.00 X 0 0 0 MEREDITH VERDONE DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL ACCAVITTI DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL BARRETT DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL CLINTON DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL E KASSAN DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL E SNEED DIRECTOR 1.00 0.00 X 0 0 0 MICHAEL I ROTH DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL K POWELL DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL LAZEROW DIRECTOR 1.00 0.00 X 0 0 0 MICHAEL MENDENHALL DIRECTOR 0.50 0.00 X 0 0 0 MICHAEL SENACKERIB DIRECTOR 0.50 0.00 X 0 0 0 MICHELE FABRIZI DIRECTOR 0.50 0.00 X 0 0 0 MICHELLE D WILSON DIRECTOR 0.50 0.00 X 0 0 0 MONIQUE BONNER DIRECTOR 0.50 0.00 X 0 0 0 NADA STIRRATT DIRECTOR 0.50 0.00 X 0 0 0 NANCY J FLETCHER DIRECTOR 0.50 0.00 X 0 0 0 NED BRODY DIRECTOR 0.50 0.00 X 0 0 0 NIGEL MORRIS DIRECTOR 1.00 0.00 X 0 0 0 PETE STEIN DIRECTOR 0.50 0.00 X 0 0 0 PETER MCDONOUGH DIRECTOR 0.50 0.00 X 0 0 0 PETER MCGUINNESS DIRECTOR 0.50 0.00 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 0.50 0.00 X 0 0 0 RAJEEV GOEL DIRECTOR 0.50 0.00 X 0 0 0 RANDALL ROTHENBERG DIRECTOR 1.00 0.00 X 0 0 0 RICHARD EDELMAN DIRECTOR 1.00 0.00 X 0 0 0 ROB FREDERICK DIRECTOR 0.50 0.00 X 0 0 0 ROB MASTER DIRECTOR 1.00 0.00 X 0 0 0 ROB NORMAN DIRECTOR 0.50 0.00 X 0 0 0 ROBERT D LIODICE DIRECTOR 1.00 0.00 X 0 0 0 ROBERT GREENBERG DIRECTOR 0.50 0.00 X 0 0 0 RUSSELL WALLACH DIRECTOR 0.50 0.00 X 0 0 0 SCOT MCLERNON DIRECTOR 0.50 0.00 X 0 0 0 SCOTT WELLS DIRECTOR 0.50 0.00 X 0 0 0 SEAN B CUNNINGHAM DIRECTOR 0.50 0.00 X 0 0 0 SEAN RH BRATCHES DIRECTOR 1.00 0.00 X 0 0 0 SENATOR GORDON H SMITH DIRECTOR 0.50 0.00 X 0 0 0 SERGE MATTA DIRECTOR 0.50 0.00 X 0 0 0 SETH DALLAIRE DIRECTOR 0.50 0.00 X 0 0 0 SETH ROGIN DIRECTOR 0.50 0.00 X 0 0 0 STACEY TANK DIRECTOR 0.50 0.00 X 0 0 0 STEFANO CURTI DIRECTOR 0.50 0.00 X 0 0 0 STEPHEN F QUINN DIRECTOR 0.50 0.00 X 0 0 0 STEPHEN MOSKO DIRECTOR 0.50 0.00 X 0 0 0 STEVE LANZANO DIRECTOR 0.50 0.00 X 0 0 0 STEVE PACHECO DIRECTOR 0.50 0.00 X 0 0 0 STEVE R PHELPS DIRECTOR 0.50 0.00 X 0 0 0 STEVEN WOLFE PEREIRA DIRECTOR 0.50 0.00 X 0 0 0 SUE HUNT DIRECTOR 0.50 0.00 X 0 0 0 SUSAN CANAVARI DIRECTOR 0.50 0.00 X 0 0 0 THOMAS CARROLL DIRECTOR 0.50 0.00 X 0 0 0 TIM JONES DIRECTOR 0.50 0.00 X 0 0 0 TOBY BYRNE DIRECTOR 0.50 0.00 X 0 0 0 TODD GOLDSTEIN DIRECTOR 0.50 0.00 X 0 0 0 TODD TERESI DIRECTOR 0.50 0.00 X 0 0 0 TOM ADAMSKI DIRECTOR 0.50 0.00 X 0 0 0 TOM L BERNARDIN DIRECTOR 0.50 0.00 X 0 0 0 TONY WEISMAN DIRECTOR 0.50 0.00 X 0 0 0 VINAY SHAHANI DIRECTOR 0.50 0.00 X 0 0 0 WENDY CLARK DIRECTOR 1.00 0.00 X 0 0 0 WILLIAM ECCLESHARE DIRECTOR 0.50 0.00 X 0 0 0 JONATHAN FISH EXECUTIVE VP AND CFO 39.80 0.00 X 398258 0 172466 BARBARA LESHINSKY EXECUTIVE VP 39.80 0.00 X 416775 0 219264 PRISCILLA NATKINS EXECUTIVE VP 38.50 0.00 X 392804 0 198855 PAULA VEALE EXECUTIVE VP 35.20 0.00 X 384575 0 175095 ELIZABETH ELLARD EXECUTIVE VP 39.20 0.00 X 366237 0 198515 HEIDI ARTHUR SENIOR VP 36.00 0.00 X 242698 0 56361 KENNETH KROLL SENIOR VP 39.70 0.00 X 222135 0 65463 REGINA BRADLEY SENIOR VP 35.30 0.00 X 211795 0 74721 PETER DEMEE SENIOR VP 40.00 0.00 X 207179 0 47432 SARA WEISENTHAL SENIOR VP 36.30 0.00 X 199960 0 58351 MICHELLE HILLMAN SENIOR VP 40.40 0.00 X 197647 0 48882 ANTHONY FOLENO SENIOR VP 42.90 0.00 X 205324 0 55423 KATE EMANUEL SENIOR VP 39.80 0.00 X 196308 0 64855 DANIELLE LINET SENIOR VP 35.20 0.00 X 186682 0 79199 JAMES BAUMANN SENIOR VP 35.60 0.00 X 176866 0 35816 ANNE DEO SENIOR VP 37.70 0.00 X 155486 0 80956 5446328 0 2215834 31 0 1 0 CIRCLE GRAPHICS LLC 120 9TH AVENUE LONGMONT CO 80501 DIGITAL PRINTING - BILLBOARD 2661719 DEUTSCH INC 111 EIGHTH AVENUE NEW YORK NY 10011 AD AGENCY PRODUCTION SERVICES 954478 EXECUTIVE MEDIA SERVICES INC PO BOX 650823 DALLAS TX 75265 PSA TALENT PAYROLL SERVICES 715743 THE GOTHAM GROUP LLC 150 EAST 42ND STREET NEW YORK NY 10017 AD AGENCY PRODUCTION SERVICES 645388 MCCANN ERICKSON 622 THIRD AVENUE NEW YORK NY 10017 AD AGENCY PRODUCTION SERVICES 628520 57 3061277 9472681 12533958 PUBLIC SVC CAMPAIGNS 900099 30868318 30868318 30868318 302428 302428 9197185 7824126 1373059 1373059 1373059 350330 3061277 642103 -291773 -291773 REIMBURSED EXPENSES 900099 2988 2988 2988 44788978 30868318 0 1386702 5628015 1960482 2667409 1000124 8465068 6729566 1345638 389864 503534 374512 94587 34435 1023401 640246 338070 45085 857084 562796 232136 62152 211586 211586 248372 248372 46000 46000 22400 22400 71393 42197 29196 52023 43367 5075 3581 380906 203988 159357 17561 924378 589649 326119 8610 1264868 912211 280975 71682 376434 269117 73457 33860 124583 80341 36597 7645 990686 990686 80272 80272 PRODUCTION & DISTRIBUTI 20551470 20551470 TEMP HELP & RECRUITING 756857 375755 343571 37531 PSA ANALYTICS 170806 162316 5960 2530 CAMPAIGN OUTREACH 139907 40592 20121 79194 40693 40693 42930736 33537101 7524585 1869050 1000 1000 8503204 11193474 1969556 2167542 8470711 7442048 874647 735422 7607488 4881507 3104220 2725981 15477556 16482263 38400894 40747730 6437228 6330823 2097312 3352427 5314642 5960841 13849182 15644091 X 24080159 24548036 471553 555603 24551712 25103639 38400894 40747730 X 1858242 -1264098 -42217 X X 0 1 X 1 1 1 X 9415045 9864057 10441895 11273172 12533958 53528127 31654964 29242235 31435217 33019771 30868318 156220505 41070009 39106292 41877112 44292943 43402276 209748632 93300 141775 145629 157699 151100 689503 14390436 12735465 13036243 8784639 13399071 62345854 14483736 12877240 13181872 8942338 13550171 63035357 146713275 305133 297173 329465 349913 302428 1584112 305133 297173 329465 349913 302428 1584112 66698 189244 27584 2988 286514 41375142 39470163 42395821 44670440 43707692 211619258 0.69330 0.69390 0.00750 0.00760 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 3752506 1878044 1874462 2605674 1889279 716395 1249308 1114184 135124 2725981 DEPOSITS FROM CAMPAIGN SPONSORS 924339 ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION 124243 DEFERRED COMPENSATION AND SERP 2759488 DEFERRED RENTAL OBLIGATIONS 2152771 5960841 X 44791256 -1264098 616490 649886 2278 44788978 0 44788978 44239329 616490 692103 1308593 42930736 0 42930736 PART X, LINE 2: IN 2009, THE COUNCIL ADOPTED THE PROVISIONS OF ACCOUNTING STANDARDS CODIFICATION ("ASC") 740-10-05 RELATING TO ACCOUNTING AND REPORTING FOR UNCERTAINTY IN INCOME TAXES. MANAGEMENT EVALUATED THE COUNCIL'S TAX POSITION AND CONCLUDED THAT THE COUNCIL HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE. PART XI, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $642,103 ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION, $7,783 PART XII, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $642,103 ALLOWANCE FOR UNCOLLECTIBLE CONTRIBUTIONS RECEIVABLE, $50,000 X X X X X X 1 PATRICE CLAREMAN 45 BERMUDA RD WESTPORT CT 06880 ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A 0 3331210 46000 3285210 3331210 46000 3285210 AL AK AZ AR CA CO CT FL GA IL KS KY ME MD MA MI MN MS MO NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI ANNUAL DINNER 3331210 2980880 350330 458759 167265 CHARITY BUZZ AUCTION 80397 80397 16079 3411607 3061277 350330 458759 183344 642103 -291773 SCHEDULE G, PART I, LINE 2B, COLUMN (V) PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. SHE RECEIVED A BASE FEE OF $33,000; WITH $5,000 DUE ON SIGNING OF CONTRACT AND $28,000 DUE ON DECEMBER 1ST. ADDITIONAL FEE OF $1,000 TO BE PAID FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $ 2.2 MILLION. X X 1 1 X X X X X X 0 1 0 0 0 0 0 0 0 LISA SHERMAN PRESIDENT AND CEO 99310 0 0 0 0 0 365500 0 13883 0 478693 0 0 0 PEGGY CONLONSCH J PART III PRESIDENT AND CEO 679907 0 167500 0 338882 0 189765 0 15032 0 1391086 0 167500 0 JONATHAN FISH EXECUTIVE VP AND CFO 309007 0 74300 0 14951 0 162500 0 9966 0 570724 0 74300 0 BARBARA LESHINSKY EXECUTIVE VP 314746 0 83700 0 18329 0 182300 0 36964 0 636039 0 83700 0 PRISCILLA NATKINS EXECUTIVE VP 298846 0 80500 0 13458 0 163600 0 35255 0 591659 0 80500 0 PAULA VEALE EXECUTIVE VP 292337 0 80000 0 12238 0 146200 0 28895 0 559670 0 80000 0 ELIZABETH ELLARD EXECUTIVE VP 291093 0 67000 0 8144 0 169200 0 29315 0 564752 0 67000 0 HEIDI ARTHUR SENIOR VP 202698 0 40000 0 0 0 56050 0 311 0 299059 0 40000 0 KENNETH KROLL SENIOR VP 185135 0 37000 0 0 0 44436 0 21027 0 287598 0 37000 0 REGINA BRADLEY SENIOR VP 172695 0 39100 0 0 0 53639 0 21082 0 286516 0 39100 0 PETER DEMEE SENIOR VP 181979 0 25200 0 0 0 44666 0 2766 0 254611 0 25200 0 SARA WEISENTHAL SENIOR VP 164210 0 35750 0 0 0 48122 0 10229 0 258311 0 35750 0 MICHELLE HILLMAN SENIOR VP 161647 0 36000 0 0 0 45845 0 3037 0 246529 0 36000 0 ANTHONY FOLENO SENIOR VP 171824 0 33500 0 0 0 45806 0 9617 0 260747 0 33500 0 KATE EMANUEL SENIOR VP 161558 0 34750 0 0 0 44312 0 20543 0 261163 0 34750 0 DANIELLE LINET SENIOR VP 156682 0 30000 0 0 0 48741 0 30458 0 265881 0 30000 0 JAMES BAUMANN SENIOR VP 159116 0 17750 0 0 0 0 0 35816 0 212682 0 17750 0 ANNE DEO SENIOR VP 126486 0 29000 0 0 0 39866 0 41090 0 236442 0 29000 0 PART I, LINE 1A PER THE EMPLOYMENT CONTRACT FOR THE OUTGOING PRESIDENT & CEO, THE LONG TERM CARE POLICY, SUPPLEMENTAL LIFE AND ANNUAL CLUB DUES ARE PAID IN FULL BY THE ORGANIZATION AND "GROSSED UP" AS TAXABLE INCOME WITHIN EACH CALENDAR YEAR. THESE AMOUNTS TOTALING $40,032 ARE INCLUDED IN SCHEDULE J PART II COLUMN B(III). PART I, LINE 3 APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2014 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 17, 2013. FISCAL YEAR 2015 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. FISCAL YEAR 2016 REVIEW WAS PERFORMED ON SEPTEMBER 18, 2015. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. PART I, LINE 4B THE AD COUNCIL'S SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E., AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE 2015 TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN: LISA SHERMAN - $208,000 BARBARA LESHINSKY - $82,000 JON FISH - $80,000 BETH ELLARD - $84,000 PRISCILLA NATKINS - $71,000 PAULA VEALE - $56,000 PART II, LINE 1, COLUMN B(III) PRESIDENT AND CEO PEGGY CONLON RETIRED ON DECEMBER 31, 2014. THE AMOUNT LISTED FOR PEGGY CONLON IN COLUMN B(III) REFLECTS THE PAYOUT OF A SERP-EQUIVALENT PAYOUT IN THE FORM OF A TAXABLE BONUS. MS. CONLON VESTED IN THE SERP PLAN ON JULY 1, 2013 AND RECEIVED HER ACCOUNT BALANCE (LESS TAX WITHHOLDING) IN OCTOBER 2013. AS SHE WAS STILL EMPLOYED IN THE 2015 TAX YEAR AFTER VESTING, A SERP-EQUIVALENT AMOUNT WAS PAID TO HER AS A TAXABLE BONUS FOR 2014. ADDITIONAL PAYOUTS OF UNUSED ACCRUED VACATION AND TAXABLE FRINGE BENEFITS ARE ALSO LISTED IN COLUMN B(III). PART II, COLUMN (C) AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT AFTER TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. THE NIELSEN COMPANY BOARD MEMBER KATIE BURKE IS AN EVP AT THE NIELSEN COMPANY. 503834 NIELSEN PROVIDED STANDARD AD MONITORING SERVICES 0 DANIEL J EDELMAN INC BOARD MEMBER RICHARD EDELMAN IS PRESIDENT & CEO OF DANIEL J EDELMAN, INC. 180000 DANIEL J EDELMAN, INC. PROVIDED PR OUTREACH SERVICES FOR PSA CAMPAIGN 0 FORM 990, PART I, LINE 1 DURING THE COURSE OF THE YEAR, THE AD COUNCIL CONDUCTED OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF BOTH NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES ADDRESSING ISSUE AREAS SUCH AS IMPROVING THE QUALITY OF LIFE FOR CHILDREN, PREVENTIVE HEALTH, EDUCATION, COMMUNITY WELL-BEING, AND STRENGTHENING FAMILIES. FORM 990, PART III, LINE 1 THE AD COUNCIL'S MISSION IS TO IDENTIFY A SELECT NUMBER OF SIGNIFICANT PUBLIC ISSUES AND STIMULATE ACTION ON THOSE ISSUES THROUGH COMMUNICATIONS PROGRAMS THAT MAKE A MEASURABLE DIFFERENCE IN OUR SOCIETY. TO THAT END, THE AD COUNCIL MARSHALS VOLUNTEER TALENT FROM THE ADVERTISING AND COMMUNICATIONS INDUSTRIES, THE FACILITIES OF THE MEDIA, AND THE RESOURCES OF THE BUSINESS AND NON-PROFIT COMMUNITIES TO CREATE AWARENESS, FOSTER UNDERSTANDING AND MOTIVATE ACTION. FORM 990, PART VI, SECTION B, LINE 11 I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL. THROUGHOUT THE COURSE OF THE YEAR, THE FORM 990 WAS ADDRESSED DURING AUDIT COMMITTEE MEETINGS AND THERE WERE SEVERAL OPPORTUNITIES FOR DISCUSSION AND COMMENT. THEN, ONCE A FINAL DRAFT OF THE FORM 990 IS COMPLETED, REVIEWED BY MANAGEMENT, AND READY FOR FILING, IT IS PROVIDED IN ITS ENTIRETY TO THE AUDIT COMMITTEE MEMBERS IN ELECTRONIC FORM PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. A LOG IS MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: (1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; (2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND (3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS/VOLUNTEERS TO BE REVIEWED AND SIGNED. FORM 990, PART VI, SECTION B, LINE 15 APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2014 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 17, 2013. FISCAL YEAR 2015 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. FISCAL YEAR 2016 REVIEW WAS PERFORMED ON SEPTEMBER 18, 2015. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEAD REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG. FORM 990, PART VII, SECTION A, LINE 1 THE AMOUNT LISTED FOR PEGGY CONLON IN "REPORTABLE COMPENSATION" (COLUMN D) INCLUDES THE PAYOUT OF A SERP-EQUIVALENT PAYMENT AS A TAXABLE BONUS FOR EMPLOYMENT IN THE YEAR 2015 AS WELL AS FINAL UNUSED AND ACCRUED VACATION. FORM 990, PART XI, LINE 9: ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 7,783. ALLOWANCE FOR UNCOLLECTIBLE CONTRIBUTIONS RECEIVABLE -50,000. FORM 990, PART XI, LINE 2C: THE AD COUNCIL HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. FORM 990, PART I, LINE 6: BOARD = 153 CHAIR EMERITUS & HONORARY MEMBERS = 41 CRC COMMITTEE = 19 ADVISORY COMMITTEE = 33 FINANCE COMMITTEE = 6 AUDIT COMMITTEE = 1 SOCIAL IMPACT COUNCIL = 12 USER EXPERIENCE COMMITTEE = 15 LEADERSHIP COMMITTEE = 72 RESEARCH COMMITTEE = 22 TOTAL = 374 FORM 990, PART VIII, LINE 8C AND FORM 990, SCHEDULE G, PART II, LINE 11: EACH NOVEMBER THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $2,980,880. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $2,705,186 IS REALIZED VS. THE EVENT LOSS OF $275,694 AS REPORTED ON SCHEDULE G PART II. ALSO IN FISCAL 2015 THE AD COUNCIL HELD AN ONLINE AUCTION. TOTAL CONTRIBUTIONS WERE $80,397 WHICH WERE ALSO INCLUDED ON PART VIII, LINE 1C OF FORM 990. AUCTION EXPENSES TOTALED $16,079. FORM 990, PART IV, LINE 28B AND FORM 990, PART VI, LINE 2: THE AD COUNCIL IS UNAWARE OF ANY FAMILY MEMBER WHO HAD A DIRECT OR INDIRECT BUSINESS RELATIONSHIP WITH THE ORGANIZATION. THIS RESPONSE IS BASED ON BOTH THE AD COUNCIL'S CONFLICT OF INTEREST POLICY AND RELATED DISCLOSURE REQUIREMENTS, AS WELL AS INTERNAL KNOWLEDGE OF CURRENT AD COUNCIL PRACTICES. FORM 990, PART IV, LINE 28C AND FORM 990, PART VI, LINE 2: THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.