ADVERTISING COUNCIL INC: Form 990, tax year 2016

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2016-07-01 to 2017-06-30
Filed: 2018-05-15
IRS object ID: 201821359349303222
Schema version: 2016v3.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2018-05-15T09:56:38-05:00	ReturnTs
Tax Period End	2017-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	271728945	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'Connor Davies LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	665 Fifth Avenue	AddressLine1Txt
City	New York	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10022	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2016-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	The Advertising Council Inc	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	New York	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	chief financial officer	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2018-05-15	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	Garrett M Higgins	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	2122862600	PhoneNum
Preparation	2018-05-10	PreparationDt

Field	Value	IRS element (for citing)
Tax	2016	TaxYr
Build TS	2022-09-23 18:48:47Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	New York	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$58,389,481	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	http://www.adcouncil.org/	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	See Schedule O	ActivityOrMissionDesc
Voting Members Governing Body	127	VotingMembersGoverningBodyCnt
Voting Members Independent	126	VotingMembersIndependentCnt
Total Employee	252	TotalEmployeeCnt
Total Volunteers	358	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$16,506,037	PYContributionsGrantsAmt
CY Contributions Grants	$18,466,058	CYContributionsGrantsAmt
PY Program Service Revenue	$33,829,082	PYProgramServiceRevenueAmt
CY Program Service Revenue	$30,890,597	CYProgramServiceRevenueAmt
PY Investment Income	$443,046	PYInvestmentIncomeAmt
CY Investment Income	$868,028	CYInvestmentIncomeAmt
PY Other Revenue	-$461,354	PYOtherRevenueAmt
CY Other Revenue	-$970,518	CYOtherRevenueAmt
PY Total Revenue	$50,316,811	PYTotalRevenueAmt
CY Total Revenue	$49,254,165	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$17,741,382	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$18,563,976	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$49,000	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$50,000	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$2,408,941	CYTotalFundraisingExpenseAmt
PY Other Expenses	$30,200,922	PYOtherExpensesAmt
CY Other Expenses	$27,473,277	CYOtherExpensesAmt
PY Total Expenses	$47,991,304	PYTotalExpensesAmt
CY Total Expenses	$46,087,253	CYTotalExpensesAmt
PY Revenues Less Expenses	$2,325,507	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$3,166,912	CYRevenuesLessExpensesAmt
Total Assets BOY	$42,203,062	TotalAssetsBOYAmt
Total Assets EOY	$45,440,161	TotalAssetsEOYAmt
Total Liabilities BOY	$15,032,283	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$14,458,352	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$27,170,779	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$30,981,809	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	The Ad Council leverages the best and brightest talent in the advertising, marketing, media and tech worlds to raise awareness, educate and motivate action on the most pressing social issues of the day.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$35,262,085	ExpenseAmt
Revenue	$30,890,597	RevenueAmt
Desc	THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, MEDIA, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE. IN FY17, THE CAMPAIGNS THE AD COUNCIL PRODUCED RECEIVED $1.49 BILLION IN DONATED MEDIA SUPPORT ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, MOBILE, TV, RADIO, PRINT, AND OUT-OF-HOME. WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO CHANGE BEHAVIORS AND SAVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND ENHANCE THE IMPACT OF OUR CAMPAIGNS AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES.Specifically, we:-Kicked off the development of five new fully integrated campaigns (Teen Suicide Prevention, Lung Cancer Screening, Breast Cancer Risk Education, STEM for Girls, LGBT Acceptance) with respected nonprofit partners including the American Lung Association, Susan G. Komen, Jed Foundation and the American Foundation for Suicide Prevention.	Desc
Total Program Service Expenses	$35,262,085	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Temp Or Permanent Endowments	0	TempOrPermanentEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	Yes (1)	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With Officer Ent	Yes (1)	BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	185	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	252	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	127	GoverningBodyVotingMembersCnt
Independent Voting Member	126	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AK	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ND	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OK	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	kenneth m kroll svp controller	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 second avenue 9th floor	AddressLine1Txt
City	new york	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Info In Schedule O Part VII	Yes (X)	InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (185 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
Lisa Sherman
President and CEO	44.60	0.00	Yes (X)	Yes (X)	$923,717	$0	$501,958
Margo Georgiadis
Chair	3.50	0.00	Yes (X)	Yes (X)	$0	$0	$0
David A Christopher
Immediate Past Chair	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
Linda Boff
Vice Chair	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
David Fischer
Vice Chair	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
David Sable
Vice Chair	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
Nancy Hill
Secretary	1.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
Stephen M Lacy
Chair Finance Committee	3.00	0.00	Yes (X)		$0	$0	$0
Dave Abbott
Director	0.50	0.00	Yes (X)		$0	$0	$0
Paul Alfieri
Director	0.50	0.00	Yes (X)		$0	$0	$0
Spencer Baim
Director	0.50	0.00	Yes (X)		$0	$0	$0
Adam Bain
Director	0.50	0.00	Yes (X)		$0	$0	$0
Lara Balazs
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jack Bamberger
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jim Bankoff
Director	0.50	0.00	Yes (X)		$0	$0	$0
Barbara Basney
Director	0.50	0.00	Yes (X)		$0	$0	$0
Kathleen Behrens
Director	0.50	0.00	Yes (X)		$0	$0	$0
Andrew Bennet
Director	0.50	0.00	Yes (X)		$0	$0	$0
Leslie Berland
Director	0.50	0.00	Yes (X)		$0	$0	$0
Julie Bernard
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tom Bernardin
Director	0.50	0.00	Yes (X)		$0	$0	$0
Deirdre Bigley
Director	0.50	0.00	Yes (X)		$0	$0	$0
Joseph Bihlmier
Director	0.50	0.00	Yes (X)		$0	$0	$0
Heidi Browning
Director	0.50	0.00	Yes (X)		$0	$0	$0
Philippe Browning
Director	0.50	0.00	Yes (X)		$0	$0	$0
Toby Byrne
Director	0.50	0.00	Yes (X)		$0	$0	$0
Kasha Cacy
Director	1.00	0.00	Yes (X)		$0	$0	$0
Susan Canavari
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tim Castelli
Director	0.50	0.00	Yes (X)		$0	$0	$0
Lisa Church
Director	0.50	0.00	Yes (X)		$0	$0	$0
Wendy Clark
Director	1.00	0.00	Yes (X)		$0	$0	$0
Cameron Clayton
Director	0.50	0.00	Yes (X)		$0	$0	$0
Michael Clinton
Director	0.50	0.00	Yes (X)		$0	$0	$0
Kathy Collins
Director	0.50	0.00	Yes (X)		$0	$0	$0
Ezra Cooperstein
Director	0.50	0.00	Yes (X)		$0	$0	$0
Laura Corb
Director	1.00	0.00	Yes (X)		$0	$0	$0
Jill Cress
Director	0.50	0.00	Yes (X)		$0	$0	$0
Seth Dallaire
Director	0.50	0.00	Yes (X)		$0	$0	$0
James Datri
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tom Davis
Director	0.50	0.00	Yes (X)		$0	$0	$0
Mainardo de Nardis
Director	0.50	0.00	Yes (X)		$0	$0	$0
Berta De Pablos-Barbier
Director	0.50	0.00	Yes (X)		$0	$0	$0
Shannon Denton
Director	0.50	0.00	Yes (X)		$0	$0	$0
Harris Diamond
Director	0.50	0.00	Yes (X)		$0	$0	$0
John Dillon
Director	0.50	0.00	Yes (X)		$0	$0	$0
Hugh Dineen
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jonah Disend
Director	0.50	0.00	Yes (X)		$0	$0	$0
Richard Edelman
Director	1.00	0.00	Yes (X)		$0	$0	$0
Brad Elders
Director	0.50	0.00	Yes (X)		$0	$0	$0
Edward Erhardt
Director	0.50	0.00	Yes (X)		$0	$0	$0
Konrad Feldman
Director	0.50	0.00	Yes (X)		$0	$0	$0
Nancy Fletcher
Director	0.50	0.00	Yes (X)		$0	$0	$0
Chris Foley
Director	0.50	0.00	Yes (X)		$0	$0	$0
Maureen Ford
Director	0.50	0.00	Yes (X)		$0	$0	$0
Mark Ford
Director	0.50	0.00	Yes (X)		$0	$0	$0
Richard Frankel
Director	0.50	0.00	Yes (X)		$0	$0	$0
Rob Frederick
Director	0.50	0.00	Yes (X)		$0	$0	$0
Ben Goldhirsh
Director	0.50	0.00	Yes (X)		$0	$0	$0
Bob Greenberg
Director	0.50	0.00	Yes (X)		$0	$0	$0
Bill Hagelstein
Director	0.50	0.00	Yes (X)		$0	$0	$0
Kathleen Hall
Director	0.50	0.00	Yes (X)		$0	$0	$0
Dana Hayes
Director	0.50	0.00	Yes (X)		$0	$0	$0
David Hohman
Director	0.50	0.00	Yes (X)		$0	$0	$0
Robert Horler
Director	0.50	0.00	Yes (X)		$0	$0	$0
Dawn Hudson
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tamara Ingram
Director	0.50	0.00	Yes (X)		$0	$0	$0
Brad Jakeman
Director	1.00	0.00	Yes (X)		$0	$0	$0
Brian Jennings
Director	0.50	0.00	Yes (X)		$0	$0	$0
Gannon Jones
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tim Jones
Director	0.50	0.00	Yes (X)		$0	$0	$0
Alexander Jutkowitz
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jon Kaplan
Director	0.50	0.00	Yes (X)		$0	$0	$0
Karen Kaplan
Director	0.50	0.00	Yes (X)		$0	$0	$0
Harry Kargman
Director	0.50	0.00	Yes (X)		$0	$0	$0
Denise Karkos
Director	0.50	0.00	Yes (X)		$0	$0	$0
Michael Kassan
Director	1.00	0.00	Yes (X)		$0	$0	$0
Scott Kauffman
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jacki Kelley
Director	0.50	0.00	Yes (X)		$0	$0	$0
Colin Kinsella
Director	0.50	0.00	Yes (X)		$0	$0	$0
Meredith Kopit Levien
Director	1.00	0.00	Yes (X)		$0	$0	$0
Steve Lanzano
Director	0.50	0.00	Yes (X)		$0	$0	$0
Esther Lee
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tara Levy
Director	0.50	0.00	Yes (X)		$0	$0	$0
David Levy
Director	0.50	0.00	Yes (X)		$0	$0	$0
Ann Lewnes
Director	1.50	0.00	Yes (X)		$0	$0	$0
Robert Liodice
Director	1.00	0.00	Yes (X)		$0	$0	$0
Wendy MacGregor
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jeffrey Maddock
Director	0.50	0.00	Yes (X)		$0	$0	$0
Joe Marchese
Director	0.50	0.00	Yes (X)		$0	$0	$0
Marcel Marcondes
Director	0.50	0.00	Yes (X)		$0	$0	$0
Ross Martin
Director	0.50	0.00	Yes (X)		$0	$0	$0
Rob Master
Director	1.00	0.00	Yes (X)		$0	$0	$0
Serge Matta
Director	0.50	0.00	Yes (X)		$0	$0	$0
Liz Matthews
Director	0.50	0.00	Yes (X)		$0	$0	$0
Colin McConnell
Director	0.50	0.00	Yes (X)		$0	$0	$0
Michael Mendenhall
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jonathan Mildenhall
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jamie Moldafsky
Director	0.50	0.00	Yes (X)		$0	$0	$0
Carter Murray
Director	0.50	0.00	Yes (X)		$0	$0	$0
Laura Nelson
Director	0.50	0.00	Yes (X)		$0	$0	$0
Rob Norman
Director	1.00	0.00	Yes (X)		$0	$0	$0
Jim Norton
Director	0.50	0.00	Yes (X)		$0	$0	$0
Eli Pariser
Director	0.50	0.00	Yes (X)		$0	$0	$0
PJ Pereira
Director	0.50	0.00	Yes (X)		$0	$0	$0
Steve Phelps
Director	0.50	0.00	Yes (X)		$0	$0	$0
Andy Polansky
Director	0.50	0.00	Yes (X)		$0	$0	$0
Ivan Pollard
Director	0.50	0.00	Yes (X)		$0	$0	$0
Ben Price
Director	0.50	0.00	Yes (X)		$0	$0	$0
Raja Rajamannar
Director	0.50	0.00	Yes (X)		$0	$0	$0
Yin Rani
Director	0.50	0.00	Yes (X)		$0	$0	$0
Greg Revelle
Director	0.50	0.00	Yes (X)		$0	$0	$0
Seth Rogin
Director	0.50	0.00	Yes (X)		$0	$0	$0
Leif Roll
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jo Ann Ross
Director	0.50	0.00	Yes (X)		$0	$0	$0
Michael Roth
Director	0.50	0.00	Yes (X)		$0	$0	$0
Randall Rothenberg
Director	1.00	0.00	Yes (X)		$0	$0	$0
Sharon Rothstein
Director	0.50	0.00	Yes (X)		$0	$0	$0
Troy Ruhanen
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tara Rush-Tripp
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tim Scott
Director	0.50	0.00	Yes (X)		$0	$0	$0
Diego Scotti
Director	0.50	0.00	Yes (X)		$0	$0	$0
Karen Seamen
Director	0.50	0.00	Yes (X)		$0	$0	$0
John Seifert
Director	0.50	0.00	Yes (X)		$0	$0	$0
Lori Senecal
Director	0.50	0.00	Yes (X)		$0	$0	$0
Vinay Shahani
Director	0.50	0.00	Yes (X)		$0	$0	$0
Ty Shay
Director	0.50	0.00	Yes (X)		$0	$0	$0
Ann Simonds
Director	0.50	0.00	Yes (X)		$0	$0	$0
Samantha Skey
Director	0.50	0.00	Yes (X)		$0	$0	$0
Brent Smart
Director	0.50	0.00	Yes (X)		$0	$0	$0
Michael Sneed
Director	1.00	0.00	Yes (X)		$0	$0	$0
Jorn Socquet
Director	0.50	0.00	Yes (X)		$0	$0	$0
Mitch Spolan
Director	0.50	0.00	Yes (X)		$0	$0	$0
Marty St George
Director	0.50	0.00	Yes (X)		$0	$0	$0
Heather Stewart
Director	0.50	0.00	Yes (X)		$0	$0	$0
Nada Stirratt
Director	0.50	0.00	Yes (X)		$0	$0	$0
Megan Stooke
Director	0.50	0.00	Yes (X)		$0	$0	$0
Steve Stoute
Director	0.50	0.00	Yes (X)		$0	$0	$0
Greg Stuart
Director	0.50	0.00	Yes (X)		$0	$0	$0
Shannon Stubo
Director	0.50	0.00	Yes (X)		$0	$0	$0
Maureen Sullivan
Director	0.50	0.00	Yes (X)		$0	$0	$0
Andrew Swinand
Director	0.50	0.00	Yes (X)		$0	$0	$0
Dan Tarman
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jamie Tedford
Director	0.50	0.00	Yes (X)		$0	$0	$0
Todd Teresi
Director	0.50	0.00	Yes (X)		$0	$0	$0
James Thompson
Director	0.50	0.00	Yes (X)		$0	$0	$0
Charles Thurston
Director	0.50	0.00	Yes (X)		$0	$0	$0
Rishad Tobaccowala
Director	0.50	0.00	Yes (X)		$0	$0	$0
Cory Treffiletti
Director	0.50	0.00	Yes (X)		$0	$0	$0
John Trimble
Director	0.50	0.00	Yes (X)		$0	$0	$0
Lisa Utzschneider
Director	1.00	0.00	Yes (X)		$0	$0	$0
Deborah Van Valkenburgh
Director	0.50	0.00	Yes (X)		$0	$0	$0
Suneet Varma
Director	0.50	0.00	Yes (X)		$0	$0	$0
Gary Vaynerchuk
Director	0.50	0.00	Yes (X)		$0	$0	$0
Meredith Verdone
Director	1.00	0.00	Yes (X)		$0	$0	$0
Deborah Wahl
Director	0.50	0.00	Yes (X)		$0	$0	$0
Russell Wallach
Director	0.50	0.00	Yes (X)		$0	$0	$0
Connie Weaver
Director	0.50	0.00	Yes (X)		$0	$0	$0
Elizabeth Weil
Director	0.50	0.00	Yes (X)		$0	$0	$0
Tony Weisman
Director	0.50	0.00	Yes (X)		$0	$0	$0
Terrance Williams
Director	0.50	0.00	Yes (X)		$0	$0	$0
David Williams
Director	0.50	0.00	Yes (X)		$0	$0	$0
Michelle Wilson
Director	0.50	0.00	Yes (X)		$0	$0	$0
Bob Wingo
Director	0.50	0.00	Yes (X)		$0	$0	$0
Bill Wise
Director	0.50	0.00	Yes (X)		$0	$0	$0
Steven Wolfe Pereira
Director	0.50	0.00	Yes (X)		$0	$0	$0
Linda Yaccarino
Director	1.00	0.00	Yes (X)		$0	$0	$0
John Zissimos
Director	0.50	0.00	Yes (X)		$0	$0	$0
Jonathan Fish
Executive VP and CFO through 9/3/16	38.70	0.00		Yes (X)	$1,023,440	$0	$8,895
Priscilla Natkins
Executive VP through 7/8/16	29.50	0.00			$1,487,102	$0	$9,867	Yes (X)
Barbara Leshinsky
Executive VP	40.50	0.00			$1,363,333	$0	$230,978	Yes (X)
Paula Veale
Executive VP	38.10	0.00			$395,102	$0	$196,016	Yes (X)
Elizabeth Ellard
Executive VP	41.30	0.00			$381,797	$0	$209,193	Yes (X)
Heidi Arthur
Senior VP	35.80	0.00			$275,314	$0	$74,184	Yes (X)
Kate Emanuel
Senior VP	35.90	0.00			$273,526	$0	$89,061	Yes (X)
Kenneth Kroll
Senior VP	42.60	0.00			$236,017	$0	$87,078	Yes (X)
Michelle Hillman
Senior VP	43.10	0.00			$234,773	$0	$70,704	Yes (X)
Regina Bradley
Senior VP	37.00	0.00			$231,067	$0	$87,439	Yes (X)
Anthony Foleno
Senior VP	42.80	0.00			$220,739	$0	$58,976	Yes (X)
Danielle Linet
Senior VP	35.30	0.00			$213,275	$0	$85,460	Yes (X)
Sara Weisenthal
Senior VP	40.00	0.00			$206,325	$0	$59,330	Yes (X)
Anne Deo
Senior VP	36.90	0.00			$177,368	$0	$85,933		Yes (X)
Margaret Byrd
Senior VP through 8/10/16	36.80	0.00			$173,231	$0	$3,854		Yes (X)
Peter Demee
Senior VP through 7/29/16	37.30	0.00			$171,834	$0	$2,260		Yes (X)
Ellyn Fisher
Senior VP	43.10	0.00			$169,354	$0	$49,652		Yes (X)
Patrick rowena
VP	35.30	0.00			$155,806	$0	$43,100		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$8,313,120	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$1,953,938	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	19	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
CIRCLE GRAPHICS LLC
120 9th avenue	longmont	CO	80501	Digital Printing - Billboard	$2,927,473
EXECUTIVE MEDIA SERVICES INC
PO BOX 650823	dallas	TX	75265	psa talent payroll services	$836,987
fcb new york
100 west 33rd st	NEW YORK	NY	10001	ad Agency Production Services	$703,690
RGA MEDIA GROUP
450 WEST 33RD ST 12TH FL	NEW YORK	NY	10001	ad Agency Production Services	$692,314
mccann erickson
622 third avenue	NEW YORK	NY	10017	ad Agency Production Services	$646,914

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	60	CntrctRcvdGreaterThan100KCnt
Fundraising	$4,873,915	FundraisingAmt
All Other Contributions	$13,592,143	AllOtherContributionsAmt
Total Contributions	$18,466,058	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

Field	Value	IRS element (for citing)
Desc	public svc campaigns	Desc
Business	900099	BusinessCd
Total Revenue Column	$30,890,597	TotalRevenueColumnAmt
Related Or Exempt Func Income	$30,890,597	RelatedOrExemptFuncIncomeAmt

Field	Value	IRS element (for citing)
Total Program Service Revenue	$30,890,597	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$425,498	TotalRevenueColumnAmt
Exclusion	$425,498	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$8,272,086	SecuritiesAmt
Other	$2,402	OtherAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$7,831,958	SecuritiesAmt
Other	$0	OtherAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$440,128	SecuritiesAmt
Other	$2,402	OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$442,530	TotalRevenueColumnAmt
Exclusion	$442,530	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$332,840	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$4,873,915	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$1,303,358	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$970,518	TotalRevenueColumnAmt
Exclusion	-$970,518	ExclusionAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$49,254,165	TotalRevenueColumnAmt
Related Or Exempt Func Income	$30,890,597	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	-$102,490	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$5,071,505	TotalAmt
Program Services	$1,600,951	ProgramServicesAmt
Management And General	$2,264,352	ManagementAndGeneralAmt
Fundraising	$1,206,202	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$10,608,683	TotalAmt
Program Services	$8,025,798	ProgramServicesAmt
Management And General	$1,952,206	ManagementAndGeneralAmt
Fundraising	$630,679	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$648,531	TotalAmt
Program Services	$523,490	ProgramServicesAmt
Management And General	$81,193	ManagementAndGeneralAmt
Fundraising	$43,848	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,222,801	TotalAmt
Program Services	$714,738	ProgramServicesAmt
Management And General	$430,748	ManagementAndGeneralAmt
Fundraising	$77,315	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$1,012,456	TotalAmt
Program Services	$722,114	ProgramServicesAmt
Management And General	$203,979	ManagementAndGeneralAmt
Fundraising	$86,363	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$278,085	TotalAmt
Management And General	$278,085	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$259,443	TotalAmt
Management And General	$259,443	ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$50,000	TotalAmt
Fundraising	$50,000	FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$30,000	TotalAmt
Management And General	$30,000	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$119,669	TotalAmt
Management And General	$74,439	ManagementAndGeneralAmt
Fundraising	$45,230	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$112,147	TotalAmt
Program Services	$8,818	ProgramServicesAmt
Management And General	$103,329	ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$456,227	TotalAmt
Program Services	$260,069	ProgramServicesAmt
Management And General	$170,744	ManagementAndGeneralAmt
Fundraising	$25,414	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,141,710	TotalAmt
Program Services	$844,729	ProgramServicesAmt
Management And General	$292,601	ManagementAndGeneralAmt
Fundraising	$4,380	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,012,149	TotalAmt
Program Services	$934,672	ProgramServicesAmt
Management And General	$7,880	ManagementAndGeneralAmt
Fundraising	$69,597	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$659,270	TotalAmt
Program Services	$483,190	ProgramServicesAmt
Management And General	$101,019	ManagementAndGeneralAmt
Fundraising	$75,061	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$191,328	TotalAmt
Program Services	$136,949	ProgramServicesAmt
Management And General	$33,032	ManagementAndGeneralAmt
Fundraising	$21,347	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$1,457,262	TotalAmt
Management And General	$1,457,262	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$90,823	TotalAmt
Management And General	$90,823	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
production & distributi	$20,474,437	$20,474,437
Temp Help & recruiting	$851,336	$280,776	$518,667	$51,893
psa analytics	$221,843	$205,837	$15,381	$625
outreach functions	$66,402	$28,792	$25,196	$12,414

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$51,146	TotalAmt
Program Services	$16,725	ProgramServicesAmt
Management And General	$25,848	ManagementAndGeneralAmt
Fundraising	$8,573	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$46,087,253	TotalAmt
Program Services	$35,262,085	ProgramServicesAmt
Management And General	$8,416,227	ManagementAndGeneralAmt
Fundraising	$2,408,941	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$4,909,304	BOYAmt
EOY	$13,913,659	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$2,801,003	BOYAmt
EOY	$2,379,094	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$8,500,079	BOYAmt
EOY	$8,379,484	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$693,244	BOYAmt
EOY	$1,233,667	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$9,102,337	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$7,240,157	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$2,430,641	BOYAmt
EOY	$1,862,180	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$22,867,791	BOYAmt
EOY	$17,671,077	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$42,203,062	BOYAmt
EOY	$45,440,161	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$7,925,821	BOYAmt
EOY	$7,572,097	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$1,734,880	BOYAmt
EOY	$2,857,486	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$5,371,582	BOYAmt
EOY	$4,028,769	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$15,032,283	BOYAmt
EOY	$14,458,352	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows SFAS117	Yes (X)	OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$25,037,170	BOYAmt
EOY	$27,450,427	EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$2,133,609	BOYAmt
EOY	$3,531,382	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$27,170,779	BOYAmt
EOY	$30,981,809	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$42,203,062	BOYAmt
EOY	$45,440,161	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	$3,166,912	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	$712,217	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	-$68,099	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$10,441,895	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$11,273,172	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$12,533,958	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$16,506,037	CurrentTaxYearMinus1YearAmt
Current Tax Year	$18,466,058	CurrentTaxYearAmt
Total	$69,221,120	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$31,435,217	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$33,019,771	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$30,868,318	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$33,829,082	CurrentTaxYearMinus1YearAmt
Current Tax Year	$30,890,597	CurrentTaxYearAmt
Total	$160,042,985	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$41,877,112	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$44,292,943	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$43,402,276	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$50,335,119	CurrentTaxYearMinus1YearAmt
Current Tax Year	$49,356,655	CurrentTaxYearAmt
Total	$229,264,105	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$145,629	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$157,699	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$151,100	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$189,763	CurrentTaxYearMinus1YearAmt
Current Tax Year	$187,810	CurrentTaxYearAmt
Total	$832,001	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$13,036,243	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$8,784,639	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$13,399,071	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$15,034,800	CurrentTaxYearMinus1YearAmt
Current Tax Year	$13,030,677	CurrentTaxYearAmt
Total	$63,285,430	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$13,181,872	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$8,942,338	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$13,550,171	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$15,224,563	CurrentTaxYearMinus1YearAmt
Current Tax Year	$13,218,487	CurrentTaxYearAmt
Total	$64,117,431	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$165,146,674	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$329,465	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$349,913	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$302,428	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$376,558	CurrentTaxYearMinus1YearAmt
Current Tax Year	$425,498	CurrentTaxYearAmt
Total	$1,783,862	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$329,465	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$349,913	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$302,428	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$376,558	CurrentTaxYearMinus1YearAmt
Current Tax Year	$425,498	CurrentTaxYearAmt
Total	$1,783,862	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$189,244	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$27,584	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$2,988	CurrentTaxYearMinus2YearsAmt
Total	$219,816	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$42,395,821	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$44,670,440	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$43,707,692	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$50,711,677	CurrentTaxYearMinus1YearAmt
Current Tax Year	$49,782,153	CurrentTaxYearAmt
Total	$231,267,783	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.71410	PublicSupportCY509Pct
Public Support PY509	0.70260	PublicSupportPY509Pct
Investment Income CY	0.00770	InvestmentIncomeCYPct
Investment Income PY	0.00750	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$4,092,528	OtherCostOrOtherBasisAmt
Depreciation	$3,117,315	DepreciationAmt
Book Value	$975,213	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$3,732,679	OtherCostOrOtherBasisAmt
Depreciation	$2,914,077	DepreciationAmt
Book Value	$818,602	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,277,130	OtherCostOrOtherBasisAmt
Depreciation	$1,208,765	DepreciationAmt
Book Value	$68,365	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$1,862,180	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDesc	AmtAmt
deposits from campaign sponsors	$760,000
accumulated postretirement benefit obligation	$215,255
deferred compensation and serp	$1,451,547
deferred rental obligations	$1,601,967

Field	Value	IRS element (for citing)
Total Liability	$4,028,769	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$52,331,290	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	$712,217	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$1,129,649	DonatedServicesAndUseFcltsAmt
Other Revenue	$1,235,259	OtherRevenueAmt
Revenue Not Reported	$3,077,125	RevenueNotReportedAmt
Revenue Subtotal	$49,254,165	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$49,254,165	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$48,520,260	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$1,129,649	DonatedServicesUseFcltsAmt
Other Expenses Included	$1,303,358	OtherExpensesIncludedAmt
Expenses Not Reported	$2,433,007	ExpensesNotReportedAmt
Expenses Subtotal	$46,087,253	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$46,087,253	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
Part X, Line 2:	IN 2009, THE ad COUNCIL ADOPTED THE PROVISIONS OF ACCOUNTING STANDARDS CODIFICATION ("ASC") 740-10-05 RELATING TO ACCOUNTING AND REPORTING FOR UNCERTAINTY IN INCOME TAXES. MANAGEMENT EVALUATED THE COUNCIL'S TAX POSITION AND CONCLUDED THAT THE COUNCIL HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE.
Part XI, Line 2d - Other Adjustments:	Direct expenses of special events reported on part viii, line 8b: $1,303,358 actuarial loss on accumulated post retirement obligation: ($68,099)
Part XII, Line 2d - Other Adjustments:	Direct expenses of special events reported on part viii line 8b: $1,303,358

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	Yes (X)	MailSolicitationsInd
Email Solicitations	Yes (X)	EmailSolicitationsInd
Phone Solicitations	Yes (X)	PhoneSolicitationsInd
In Person Solicitations	Yes (X)	InPersonSolicitationsInd
Solicitation Of Non Govt Grants	Yes (X)	SolicitationOfNonGovtGrantsInd
Special Fundraising Events	Yes (X)	SpecialFundraisingEventsInd
Agrmt Prof Fundraising Acty	Yes (1)	AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Field	Value	IRS element (for citing)
Person	patrice clareman	PersonNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	121 east 61st st	AddressLine1Txt
City	new york	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10065	ZIPCd

Field	Value	IRS element (for citing)
Activity	Assist Director of Special Events for Public Service Award A	ActivityTxt
Fundraiser Control Of Funds	0	FundraiserControlOfFundsInd
Gross Receipts	$4,657,245	GrossReceiptsAmt
Retained By Contractor	$50,000	RetainedByContractorAmt
Net To Organization	$4,607,245	NetToOrganizationAmt

Field	Value	IRS element (for citing)
Total Gross Receipts	$4,657,245	TotalGrossReceiptsAmt
Total Retained By Contractors	$50,000	TotalRetainedByContractorsAmt
Total Net To Organization	$4,607,245	TotalNetToOrganizationAmt
Licensed States	AL	LicensedStatesCd
Licensed States	AK	LicensedStatesCd
Licensed States	AR	LicensedStatesCd
Licensed States	CA	LicensedStatesCd
Licensed States	CO	LicensedStatesCd
Licensed States	CT	LicensedStatesCd
Licensed States	FL	LicensedStatesCd
Licensed States	GA	LicensedStatesCd
Licensed States	IL	LicensedStatesCd
Licensed States	KS	LicensedStatesCd
Licensed States	KY	LicensedStatesCd
Licensed States	ME	LicensedStatesCd
Licensed States	MD	LicensedStatesCd
Licensed States	MA	LicensedStatesCd
Licensed States	MI	LicensedStatesCd
Licensed States	MN	LicensedStatesCd
Licensed States	MS	LicensedStatesCd
Licensed States	MO	LicensedStatesCd
Licensed States	NH	LicensedStatesCd
Licensed States	NJ	LicensedStatesCd
Licensed States	NM	LicensedStatesCd
Licensed States	NY	LicensedStatesCd
Licensed States	NC	LicensedStatesCd
Licensed States	ND	LicensedStatesCd
Licensed States	OH	LicensedStatesCd
Licensed States	OK	LicensedStatesCd
Licensed States	OR	LicensedStatesCd
Licensed States	PA	LicensedStatesCd
Licensed States	RI	LicensedStatesCd
Licensed States	SC	LicensedStatesCd
Licensed States	TN	LicensedStatesCd
Licensed States	UT	LicensedStatesCd
Licensed States	VA	LicensedStatesCd
Licensed States	WA	LicensedStatesCd
Licensed States	WV	LicensedStatesCd
Licensed States	WI	LicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	annual dinner	Event1Nm
Gross Receipts Event1	$4,657,245	GrossReceiptsEvent1Amt
Charitable Contri Event1	$4,324,405	CharitableContriEvent1Amt
Gross Revenue Event1	$332,840	GrossRevenueEvent1Amt
Rent Facility Costs Event1	$631,152	RentFacilityCostsEvent1Amt
Other Direct Expenses Event1	$475,932	OtherDirectExpensesEvent1Amt
Event2	west coast event	Event2Nm
Gross Receipts Event2	$374,300	GrossReceiptsEvent2Amt
Charitable Contri Event2	$374,300	CharitableContriEvent2Amt
Rent Facility Costs Event2	$45,874	RentFacilityCostsEvent2Amt
Other Direct Expenses Event2	$113,054	OtherDirectExpensesEvent2Amt
Other Events Total	1	OtherEventsTotalCnt
Gross Receipts Other Events	$175,210	GrossReceiptsOtherEventsAmt
Charitable Contri Other Events	$175,210	CharitableContriOtherEventsAmt
Oth Direct Expnss Other Events	$37,346	OthDirectExpnssOtherEventsAmt
Gross Receipts Total	$5,206,755	GrossReceiptsTotalAmt
Charitable Contributions Tot	$4,873,915	CharitableContributionsTotAmt
Gross Revenue Total Events	$332,840	GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events	$677,026	RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events	$626,332	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$1,303,358	DirectExpenseSummaryEventsAmt
Net Income Summary	-$970,518	NetIncomeSummaryAmt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	Schedule G, Part I, Line 2b, Column (v)	FormAndLineReferenceDesc
Explanation	patrice Clareman provides consultation regarding solicitation and administrative support for The Advertising Council's annual dinner. She received a base fee of $46,000; with $6,000 due on signing of contract and $10,000 due on september 15th, october 15th, november 15th and December 15th, plus an additional bonus of $1,000 for each $100,000 raised above target goal of $4.1 million.	ExplanationTxt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	Yes (1)	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	Yes (1)	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	Yes (1)	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (19 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
Lisa Sherman
President and CEO	$610,923	$0	$277,200	$0	$35,594	$0	$457,800	$0	$44,158	$0	$1,425,675	$0	$277,200	$0
Jonathan Fish
Executive VP and CFO through 9/3/16	$216,017	$0	$73,420	$0	$734,003	$0	$0	$0	$8,895	$0	$1,032,335	$0	$654,420	$0
Priscilla Natkins
Executive VP through 7/8/16	$170,814	$0	$66,340	$0	$1,249,948	$0	$0	$0	$9,867	$0	$1,496,969	$0	$754,340	$0
Barbara Leshinsky
Executive VP	$334,435	$0	$82,580	$0	$946,318	$0	$192,550	$0	$38,428	$0	$1,594,311	$0	$920,180	$0
Paula Veale
Executive VP	$312,441	$0	$73,860	$0	$8,801	$0	$157,050	$0	$38,966	$0	$591,118	$0	$73,860	$0
Elizabeth Ellard
Executive VP	$309,486	$0	$63,860	$0	$8,451	$0	$176,550	$0	$32,643	$0	$590,990	$0	$63,860	$0
Heidi Arthur
Senior VP	$231,564	$0	$43,750	$0	$0	$0	$73,550	$0	$634	$0	$349,498	$0	$43,750	$0
Kate Emanuel
Senior VP	$223,526	$0	$50,000	$0	$0	$0	$65,550	$0	$23,511	$0	$362,587	$0	$50,000	$0
Kenneth Kroll
Senior VP	$197,867	$0	$38,150	$0	$0	$0	$63,912	$0	$23,166	$0	$323,095	$0	$38,150	$0
Michelle Hillman
Senior VP	$195,973	$0	$38,800	$0	$0	$0	$67,040	$0	$3,664	$0	$305,477	$0	$38,800	$0
Regina Bradley
Senior VP	$187,327	$0	$43,740	$0	$0	$0	$65,004	$0	$22,435	$0	$318,506	$0	$43,740	$0
Anthony Foleno
Senior VP	$189,739	$0	$31,000	$0	$0	$0	$47,860	$0	$11,116	$0	$279,715	$0	$31,000	$0
Danielle Linet
Senior VP	$178,465	$0	$34,810	$0	$0	$0	$49,708	$0	$35,752	$0	$298,735	$0	$34,810	$0
Sara Weisenthal
Senior VP	$175,075	$0	$31,250	$0	$0	$0	$48,308	$0	$11,022	$0	$265,655	$0	$31,250	$0
Anne Deo
Senior VP	$143,368	$0	$34,000	$0	$0	$0	$40,740	$0	$45,193	$0	$263,301	$0	$34,000	$0
Margaret Byrd
Senior VP through 8/10/16	$119,769	$0	$30,000	$0	$23,462	$0	$0	$0	$3,854	$0	$177,085	$0	$30,000	$0
Peter Demee
Senior VP through 7/29/16	$110,669	$0	$28,740	$0	$32,425	$0	$0	$0	$2,260	$0	$174,094	$0	$28,740	$0
Ellyn Fisher
Senior VP	$147,604	$0	$21,750	$0	$0	$0	$43,339	$0	$6,313	$0	$219,006	$0	$21,750	$0
Patrick rowena
VP	$133,506	$0	$22,300	$0	$0	$0	$35,597	$0	$7,503	$0	$198,906	$0	$22,300	$0

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
Part I, Line 1a	The ad council provided an annual membership to a health club in the amount of $900 for Lisa Sherman and Barbara Leshinsky.
Part I, Line 3	Approximately every two to four years, the Ad Council hires an independent consulting firm to conduct a comprehensive compensation study. The study is conducted to assess the external competitiveness of the Ad Council's current total pay, develop comparable market base salary and total pay summary statistics and audit and recommend changes to the Ad Council's employee incentive plan. The most recent study was performed in august 2014. The information gathered from these studies is used to help inform the decision-making process of the Compensation Committee. The Compensation Committee is comprised of the Chair of the Board, the two Vice Chairs and the head of the Finance Committee. The committee meets at least annually to review and establish the total compensation package (base salary and incentive goals) for the President and CEO and Executive Vice Presidents. The committee also reviews and approves the total incentive payout for the entire organization. This entire process is contemporaneously documented in meeting minutes. Fiscal year 2016 compensation review was performed on September 18, 2015. fiscal year 2017 review was performed on september 8, 2016. Other key employees are addressed in the compensation study and this comparative data is used as a part of the process where the CEO, CFO, HR and department heads review and approve the compensation package for each employee annually. During the 2017 calendar year, the Ad Council engaged with a new consulting firm to redesign the total compensation strategy and structure for the organization. Additionally, the firm completed a competitive marketplace analysis across all jobs at the Ad Council. The study was completed timely for Fiscal Year 2018 planning and the compensation review by the Compensation Committee was performed on October 16, 2017.
Part I, Lines 4a-b	In August 2016, the Ad Council underwent a significant organizational restructure across all departments. An outcome of this restructure was the job elimination of several highly compensated positions. Severance paid to those individuals is outlined below and reflected in column B(iii): Jon Fish: $101,415.36 Priscilla Natkins: $158,195.34 Margaret Byrd: $15,384.62 Peter Demee: $22,107.70 The Ad Council's Supplemental Executive Retirement Plan ("SERP") is sponsored by The Advertising Council, Inc., a tax-exempt entity under Section 501(c)(3) of the Internal Revenue Code of 1986, as amended (the "Code"). The purpose of the Plan is to offer Eligible Employees of the Employer deferred compensation benefits under Code Section 457(f) to supplement such employees' retirement benefits. The Plan is intended to be a top-hat plan (i.e., an unfunded deferred compensation plan maintained for certain members of a select group of management or highly compensated employees) pursuant to Sections 201(2), 301(a)(3) and 401(a)(1) of the Employee Retirement Income Security Act of 1974, as amended ("ERISA"). During the 2017 tax year, the following officers and key employees participated in the SERP plan and received contributions towards their plan which is included in column c: Lisa Sherman - $162,000 Elizabeth Ellard - $89,000 Paula Veale - $59,500 Additionally, several Executives vested in their SERP plan during the 2017 tax year. The Executives listed below received payment from the plan. The distribution for the Executives listed below was taxed and is also reflected in Column B(iii): Jon Fish: $607,127.90 Barbara Leshinsky: $935,014.45 Priscilla Natkins: $1,053,214.66 Part II, Column (C) Amounts included in Column C reflect bonuses earned in the fiscal year but paid out two and a half months after the tax year ended. Therefore, the amounts have been included in Deferred Compensation as required by the form instructions.
Part I, Line 7	Employees listed on Schedule J, Part II received discretionary performance based bonuses (i.e. "nonfixed payments") and those amounts are listed in Column B(ii). All bonus amounts are approved prior to payout by the Finance and Compensation Committees.

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	the nielsen company	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Relationship Description	Board Member Laura Nelson is Chief Communications Officer at Nielsen co.	RelationshipDescriptionTxt
Transaction	$620,680	TransactionAmt
Transaction	Nielsen provided standard ad monitoring services	TransactionDesc
Sharing Of Revenues	0	SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (12 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
form 990, part i, line 1	As the nation's leading provider of public service communications, the Ad Council creates campaigns on behalf of nonprofit organizations and government agencies, tackling the most pressing social issues of the day. We raise awareness and inspire action on dozens of critical social issues, including discrimination, bullying, addiction and childhood hunger. Through our compelling and cutting-edge communications, we connect with Americans to inspire, inform and save lives.
-LAUNCHED THREE NEW INITIATIVES THAT ADDRESSED THREE CRITICALLY IMPORTANT	timely issues: -ADDICTION: IN PARTNERSHIP WITH VIACOM AND FACING ADDICTION, THIS CAMPAIGN AIMED TO DECREASE THE STIGMA ASSOCIATED WITH SUBSTANCE MISUSE THROUGH THE ACT OF INFORMED, COMPASSIONATE LISTENING BETWEEN CLOSE FRIENDS AND FAMILY AND THOSE STRUGGLING. -REFUGEE ACCEPTANCE: IN PARTNERSHIP WITH SEVERAL NONPROFIT PARTNERS, WE PRODUCED OUR FIRST-EVER CROWDSOURCED INITIATIVE DESIGNED TO ENCOURAGE AUDIENCES TO WELCOME REFUGEES WHO HAVE RECENTLY RESETTLED IN THE UNITED STATES. THE CAMPAIGN'S GOALS WERE TO RAISE AWARENESS, DISPEL MISCONCEPTIONS AND CONNECT AUDIENCES TO LOCAL RESOURCES TO ASSIST REFUGEES IN THEIR COMMUNITIES. -VOTERBOT: THIS PROGRAM, CREATED IN PARTNERSHIP WITH THE AGENCY R/GA, HELPED PEOPLE FROM ALL 50 STATES QUICKLY FIND THE INFORMATION THEY NEEDED TO PARTICIPATE IN THE 2016 PRESIDENTIAL ELECTION. CONSUMERS WERE ABLE TO CHAT WITH THE CUSTOM BOT, GOVOTEBOT, ON FACEBOOK MESSENGER AND FIND OUT WHERE TO REGISTER AND RECEIVE INFORMATION ABOUT THEIR POLLING PLACE HOURS AND LOCATION. -CREATED A NATIONAL COMMUNICATIONS EFFORT THAT ENCOURAGED AMERICANS TO MAKE CASH DONATIONS TO ORGANIZATIONS HELPING THOSE COMMUNITIES IMPACTED BY HURRICANE MATTHEW. THE HURRICANE DEVASTATED HAITI, THE BAHAMAS, AND THE SOUTHEASTERN UNITED STATES WITH DESTRUCTIVE WINDS, HEAVY RAINFALL AND DANGEROUS STORM SURGES. OVER 1.4 MILLION PEOPLE WERE SEEKING HUMANITARIAN ASSISTANCE IN HAITI AND, IN THE U.S., AN ESTIMATED 2.2 MILLION HOMES WERE IMPACTED. -ENGAGED NINE BEST-IN-CLASS AGENCIES (INCLUDING DROGA5, TRANSLATION, 22SQUARED, CRISPIN PORTER & BOGUSKY, DIGITAS, MCCANN, HAVAS AND HILL HOLIDAY) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES ON BEHALF OF OUR CAMPAIGNS. SPECIFICALLY, THESE AGENCIES HELPED US TO CREATE NEW CAMPAIGNS THAT ADDRESS PRESSING SOCIAL ISSUES INCLUDING FOOD WASTE, LUNG CANCER, SUICIDE PREVENTION AND HIGH BLOOD PRESSURE. -EXECUTED CUSTOM PARTNERSHIPS WITH SOME OF THE AD COUNCIL'S KEY BOARD MEMBERS AND OTHER COMPANIES, MANY WHO ARE TRANSFORMING MARKETING AND ADVERTISING, INCLUDING YOUTUBE, TWITTER, SNAP, FACEBOOK LINKEDIN, FORBES, NEW YORK TIMES, MEREDITH CORPORATION, COMCAST /NBCU, FOX, IHEART MEDIA, AND OTHERS. -SECURED CAMPAIGN SUPPORT WITH NEW MEDIA PARTNERS INCLUDING PINTEREST, AMAZON, KARGO MOBILE, VOX MEDIA, REFINERY29, OWNERIQ, VERVE, REDDIT, VICE MEDIA, NATIONAL GEOGRAPHIC, CBS INTERACTIVE, A+E NETWORKS, AND OTHERS. -SECURED PRO-BONO GOOGLE ADWORDS SEARCH-ENGINE-MARKETING SUPPORT FOR 27 CAMPAIGNS, TOTALING $2.1 MILLION, DRIVING AWARENESS AND WEBSITE TRAFFIC FOR CAMPAIGNS INCLUDING STROKE AWARENESS, EMERGENCY PREPAREDNESS, FOOD WASTE REDUCTION, TEXTING & DRIVING PREVENTION, BUZZED DRIVING PREVENTION, CHILD PASSENGER SAFETY AND MORE. -EXECUTED MEDIA RELATIONS ON BEHALF OF THE AD COUNCIL'S BRAND AND CAMPAIGNS. MOST NOTABLY, SECURED CONSUMER, TRADE, ENTERTAINMENT PRESS, AS WELL AS THOUGHT LEADERSHIP PLACEMENTS FOR BYLINES IN SUPPORT OF THE LOVE HAS NO LABELS CAMPAIGN. OUR ORIGINAL FILM WAS THE FIRST PSA EVER TO WIN THE EMMY FOR OUTSTANDING COMMERCIAL IN SEPTEMBER 2016. IN ADDITION, OUR FIRST EVER VR VIDEO FOR LOVE HAS NO LABELS PREMIERED AT SUNDANCE IN JANUARY 2017. -FEATURED OUR CAMPAIGNS AT KEY INDUSTRY CONFERENCES INCLUDING CANNES, WORLD ECONOMIC FORUM, ADVERTISING WEEK AND SXSW INTERACTIVE. -SUCCESSFULLY LAUNCHED OUR GAME FOR GOOD EFFORT TO BRING OUR CAMPAIGN MESSAGES TO GAMERS BY SHOWCASING OUR LOVE HAS NO LABELS CAMPAIGN AT THE PAX VIDEO GAME CONFERENCE IN SEATTLE. WE PARTNERED WITH ROOSTER TEETH AND EA GAMES (THE SIMS) ON PANEL AND LIVESTREAM DISCUSSIONS ABOUT DIVERSITY AND INCLUSION ISSUES IN GAMING. ALSO SECURED NEW GAMING PARTNERS SUCH AS ZYNGA AND PLAYQ. -PARTNERED WITH GAMES FOR CHANGE AND HELD A GAME DESIGN CHALLENGE TO DEVELOP THE WINNING GAME IDEA: YESTERDAY'S TOMORROW: YOUR FINANCIAL ADVENTURE. AN ACTIVATION FOR OUR FINANCIAL LITERACY CAMPAIGN, YESTERDAY'S TOMORROW IS A NARRATIVE-BASED DIGITAL GAME THAT PROMPTS YOU TO CONSIDER HOW DECISIONS YOU MAKE IN THE HERE AND NOW CAN IMPACT YOU LATER IN LIFE. -WE ALSO SECURED A NEW MEDIA PARTNER ZYNGA WHO WORKED WITH KEEP AMERICA BEAUTIFUL TO BUILD OUT A MINI GAME, WHICH QUIZZED USERS ON RECYCLING FACTS AND DELIVERED THE USERS TO THE CAMPAIGN'S WEBSITE. THE GAME HAD OVER A MILLION UNIQUE IMPRESSIONS, AND OVER 65,000 GAMES COMPLETED. -DEVELOPED AND PILOTED OUR ORGANIZATION'S INTERNAL INNOVATION TRAINING WHICH FOCUSES ON DESIGN THINKING CALLED SPLASHBOX. TRAINED STAFF THEN EXECUTED OUR FIRST PROTOTYPE PROJECT FOR OUR AUTISM SPEAKS CAMPAIGN SPONSOR. -WE FORMALIZED OUR CREATORS FOR GOOD PROGRAM AND DEVELOPED AN IN-HOUSE TALENT ENGAGEMENT TEAM THAT RECRUITS DIGITAL CREATORS, TRADITIONAL CELEBRITIES, ATHLETES AND MUSICIANS TO INTEGRATE OUR CAMPAIGN MESSAGES INTO THEIR CHANNELS AND PLATFORMS. ALL CAMPAIGNS HAVE OPTED INTO CREATORS FOR GOOD AND THE PROGRAM WAS POSITIONED WITH PANELS AT TOP CREATOR CONFERENCES INCLUDING VIDCON AND PLAYLIST LIVE IN FY17. AT ANY GIVEN TIME, WE ARE CREATING AND REFRESHING OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY 2) HEALTH, 3) SAFETY AND 4) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE U.S. IN FY17, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVING ASSISTANCE, FATHERHOOD INVOLVEMENT, HUNGER PREVENTION, WILDFIRE PREVENTION, SHELTER PET ADOPTION, DISCOVERING NATURE, JOB TRAINING & EMPLOYMENT, DIVERSITY & INCLUSION, REDUCING FOOD WASTE, PATHWAYS TO EMPLOYMENT. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY17 ACCOMPLISHMENTS INCLUDE: -CAREGIVER ASSISTANCE (WITH AARP): IN 2017, THE ENGLISH-LANGUAGE CALL CENTER RECEIVED 5366 CALLS FROM CAREGIVERS SEEKING SUPPORT, WHICH IS MORE THAN TRIPLE THE NUMBER OF CALLS SINCE 2014. -DIVERSITY & INCLUSION: AS PART OF OUR ONGOING LOVE HAS NO LABELS CAMPAIGN, WHICH SEEKS TO INCREASE AWARENESS OF IMPLICIT BIAS, WE LAUNCHED TWO NEW PIECES OF WORK: WEAREAMERICA (FEATURES WWE JOHN CENA AND AIMS TO COMMUNICATE THAT LOVE FOR COUNTRY IS LOVE FOR THE PEOPLE WHO MAKE UP THIS COUNTRY) AND FANS OF LOVE VIDEO (WHICH REFRAMES THE KISS-CAM, AN ICONIC PART OF CULTURE, TO SHARE A MESSAGE OF UNBIASED LOVE). THE #WEAREAMERICA VIDEO WAS VIEWED 76.1M TIMES, SHARED 1.6M TIMES, AND LIKED OVER 812K TIMES DURING FY17. AFTER JUST FOUR MONTHS, THE FANS OF LOVE VIDEO WAS VIEWED OVER 38M TIMES, SHARED 438K TIMES, AND LIKED 337K TIMES (THROUGH Q2 2017). -MEALS ON WHEELS: SINCE LAUNCHING IN JULY 2016 (THROUGH Q2 2017), THE CAMPAIGN WEBSITE HAS SEEN 680K VISITORS AND OVER 57,000 INDIVIDUALS HAVE SIGNED UP TO DONATE THEIR LUNCH BREAK TO VOLUNTEER WITH MEALS ON WHEELS IN THEIR COMMUNITIES. -PATHWAYS TO EMPLOYMENT (WITH YEAR UP): FROM JANUARY TO DECEMBER 2017, THE GRADS OF LIFE WEBSITE RECEIVED MORE THAN 290K VISITORS AND MORE THAN 13.9K PARTNER SEARCHES. -SHELTER PET ADOPTION (WITH MADDIE'S FUND AND THE HUMANE SOCIETY OF THE UNITED STATES): THERE WERE OVER 646K SEARCHES FOR A PET ON THE SHELTER PET PROJECT WEBSITE BETWEEN JANUARY 2016 AND JULY 2017. HEALTH: IN FY17, OUR HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON ADDICTION SUPPORT, AUTISM AWARENESS, HIGH BLOOD PRESSURE CONTROL AND TYPE 2 DIABETES PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY17 ACCOMPLISHMENTS INCLUDE: -DIABETES PREVENTION (WITH THE AMERICAN DIABETES ASSOCIATION, AMERICAN MEDICAL ASSOCIATION AND CENTERS FOR DISEASE CONTROL AND PREVENTION): 1.25 M PEOPLE HAVE VISITED THE SITE SINCE THE LAUNCH ON JANUARY 21, 2016 THROUGH JUNE 2017. SAFETY: OUR SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY17 INCLUDED CAMPAIGNS ON BUZZED DRIVING, BULLYING PREVENTION, CHILD PASSENGER SAFETY, CHILDHOOD TRAUMA, EMERGENCY PREPAREDNESS, SEAT BELT SAFETY, TEXTING AND DRIVING PREVENTION, UNDERAGE DRINKING AND DRIVING, AND HURRICANE MATTHEW RELIEF. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY17 ACCOMPLISHMENTS INCLUDE: -BULLYING PREVENTION: BY THE END OF FY17 THE PERCENTAGE OF TEENS WHO FEEL THEY CAN MAKE A DIFFERENCE AGAINST BULLYING CHANGED FROM 43% TO 49% (2015MARCH, 2017). EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY17, OUR CAMPAIGNS INCLUDED HIGH SCHOOL EQUIVALENCY, COLLEGE ACCESS, FINANCIAL LITERACY AND LEARNING &ATTENTION ISSUES. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY17 ACCOMPLISHMENTS INCLUDE: -FINANCIAL LITERACY: FROM JANUARY TO DECEMBER 2017, FEEDTHEPIG.ORG RECEIVED MORE THAN 3.7 MILLION VISITS, OF WHICH 72% WERE NEW USERS. -HIGH SCHOOL EQUIVALENCY: THE ZIP-CODE SEARCH TOOL ON FINISHYOURDIPLOMA.ORG HAS BEEN USED MORE THAN 50,000 TIMES IN Q2 IN 2017 (APRIL-JUNE 2017).
Form 990, Part VI, Section B, line 11b	i) A copy was provided to the Audit Committee of the Board of Directors; ii) The 990 was provided electronically; iii) The Ad Council provides schedules to an outside accounting firm who prepares its Form 990 firm and has an established review process to ensure the information provided is comprehensive and truthful: Throughout the year, the Audit Committee has opportunities to discuss and comment on the Form 990 during their regularly scheduled meetings. Prior to filing the final draft (electronic version) of the Form 990 it is provided to the Audit Committee.
Form 990, Part VI, Section B, line 12c	All board members, employees and volunteers receive the Code of Conduct and Conflict of Interest policy and are required to sign the policy. Signed forms are maintained both within the Development department (for board members/volunteers) and within the HR department (for employees). Ad Council requires that any member report in writing any conflict of interest that arises in the following manner: (1) Members of the Board of Directors shall disclose any conflict of interest to the Chair of the Board; (2) Employees shall disclose any conflict of interest to the Senior Vice President, Director of Human Resources; and (3) Volunteers shall disclose any conflict of interest to the Ad Council's CEO or CFO. The existence of a potential conflict of interest does not necessarily constitute a violation of the conflict of interest policy. The policy requires disclosure and review of potential conflicts and prohibition of actual conflicts of interest. In some cases, disclosure may be all that is required. In other cases, the situation may require additional action to avoid an actual conflict of interest or to remedy one. Where a conflict of interest arises, an interested Covered Party shall abstain from deliberations and refrain from participating in any decisions or voting in connection with the matter. The Code of Conduct and Conflict of Interest Policy is reviewed annually. The policy was updated for staff in april 2014 and for the board in October 2014. the updated policy was distributed to all employees and board members/volunteers to be reviewed and signed.
Form 990, Part VI, Section B, line 15	Approximately every two to four years, the Ad Council hires an independent consulting firm to conduct a comprehensive compensation study. The study is conducted to assess the external competitiveness of the Ad Council's current total pay, develop comparable market base salary and total pay summary statistics and audit and recommend changes to the Ad Council's employee incentive plan. The most recent study was performed in August 2014. The information gathered from these studies is used to help inform the decision making process of the Compensation Committee. The Compensation Committee is comprised of the Chair of the Board, the two Vice Chairs and the head of the Finance Committee. The committee meets at least annually to review and establish the total compensation package (base salary and incentive goals) for the President and CEO and Executive Vice Presidents. The committee also reviews and approves the total incentive payout for the entire organization. This entire process is contemporaneously documented in meeting minutes. Fiscal year 2016 compensation review was performed on September 18, 2015. Fiscal year 2017 review was performed on September 8, 2016. Other key employees are addressed in the compensation study and this comparative data is used as a part of the process where the CEO, CFO, HR and department head review and approve the compensation package for each employee annually. During the 2017 calendar year, the Ad Council engaged with a new consulting firm to redesign the total compensation strategy and structure for the organization. Additionally, the firm completed a competitive marketplace analysis across all jobs at the Ad Council. The study was completed timely for Fiscal Year 2018 planning and the compensation review by the Compensation Committee was performed on October 16, 2017.
Form 990, Part VI, Section C, line 19	Governing documents (by-laws) and/or conflict of interest policy are available upon request. The financial statements can be found on the Ad Council's website www.adcouncil.org.
Part VII Compensation of Officers, Directors, Trustees, Key Employees, etc	The amount reflected on Part VII, Line 1d ($8,313,120) includes two significant cash payouts in 2016 for employees listed on Part VII, Section A; 1) Three Executives who fully vested in their "Supplemental Executive Retirement Plans" totaling $2,595,357.01 and 2) Four employees whose positions were eliminated due to an organizational restructure received severance in the amount of $297,103.02.
Form 990, Part XI, line 9:	Actuarial change in post retirement obligations -68,099.
Form 990, Part XI, Line 2C:	The ad Council has an audit committee that assumes responsibility for the oversight of the audit of the financial statements and for the selection of the independent auditors. This process has not changed from the prior year.
form 990, part i, line 6:	Board = 168 Chair Emeritus & Honorary Members = 41 CRC Committee = 27 Advisory Committee = 27 Finance Committee = 5 Audit Committee = 0 Leadership Committee (findev) = 10 User Experience Committee = 22 Leadership Committee = 27 programmatic advisory committee = 9 Research Committee = 22 Total = 358
Form 990, Part VIII, Line 8c and Form 990, Schedule G, Part II, Line 11:	Each November the Ad Council holds the Public Service Award Dinner. Contributions from this event are reported on Part VIII, Line 1C of the Form 990 as $4,324,405. As many event attendees pay more than the retail value of the actual dinner an overall gain of $3,550,161 is realized vs. the event loss of $774,244 as reported on Schedule G Part II. in june 2017, the ad council held a west coast fundraising event. contributions from this event are reported on part viii, line 1c of the form 990 as $374,300. as there was no retail value to attend the event an overall gain of $215,372 is realized vs. the event loss of $158,928 as reported on schedule g part ii. Also in fiscal 2017 the ad council held an online auction. total contributions were $175,210 which were also included on part viii, line 1c of form 990. auction expenses totaled $37,346.
form 990, Part Iv, Line 28c and form 990, part vi, line 2:	The Ad Council's business model includes the services of a pro bono advertising agency for each of the public service announcement campaigns ("Campaigns") that the Ad Council creates and distributes for its government and non-profit clients. Amongst these volunteer ad agencies are several agencies that have officers who also sit on the Ad Council board. The pro bono advertising agencies are approved by the client prior to their selection. These agencies donate their labor to the campaign; with the exception of certain pre-authorized specialized tasks which are offered at significantly discounted rates. The Ad Council and its clients pay for pre-approved out of pocket costs incurred in the course of performance for these specific campaigns. These reimbursed costs include physical production, travel, third party research, telephone, postage and certain other costs of creating, producing, and distributing these campaigns. Additionally, the Ad Council utilizes the services of specialized vendors for the Campaigns that often provide discounted and nonprofit rates to the Ad Council. Amongst these specialized vendors are several businesses that have officers who also sit on the Ad Council board. The Ad Council also has several regional employees who work out of donated office space from companies that have officers who sit on the Ad Council board. These costs are accounted for as donated use of facilities.