2018-05-15T09:56:38-05:00 2017-06-30 271728945 PKF O'Connor Davies LLP 665 Fifth Avenue New York NY 10022 990 2016-07-01 130417693 The Advertising Council Inc ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR New York NY 10017 KENNETH M KROLL chief financial officer 2129221500 2018-05-15 1 Garrett M Higgins P00543209 2122862600 2018-05-10 2016 2022-09-23 18:48:47Z KENNETH M KROLL 815 SECOND AVENUE 9TH FLOOR New York NY 10017 58389481 0 X http://www.adcouncil.org/ X 1942 NY See Schedule O 127 126 252 358 0 0 16506037 18466058 33829082 30890597 443046 868028 -461354 -970518 50316811 49254165 0 0 0 0 17741382 18563976 49000 50000 2408941 30200922 27473277 47991304 46087253 2325507 3166912 42203062 45440161 15032283 14458352 27170779 30981809 X The Ad Council leverages the best and brightest talent in the advertising, marketing, media and tech worlds to raise awareness, educate and motivate action on the most pressing social issues of the day. 0 0 35262085 30890597 THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, MEDIA, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE. IN FY17, THE CAMPAIGNS THE AD COUNCIL PRODUCED RECEIVED $1.49 BILLION IN DONATED MEDIA SUPPORT ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, MOBILE, TV, RADIO, PRINT, AND OUT-OF-HOME. WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO CHANGE BEHAVIORS AND SAVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND ENHANCE THE IMPACT OF OUR CAMPAIGNS AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES.Specifically, we:-Kicked off the development of five new fully integrated campaigns (Teen Suicide Prevention, Lung Cancer Screening, Breast Cancer Risk Education, STEM for Girls, LGBT Acceptance) with respected nonprofit partners including the American Lung Association, Susan G. Komen, Jed Foundation and the American Foundation for Suicide Prevention. 35262085 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 185 0 252 1 0 0 0 0 0 1 1 0 0 0 0 X 127 126 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AK AL AR CA CT FL GA IL KS KY MA MD MI MN MS NC ND NH NJ NM NY OK OR PA RI SC TN UT VA WV WI X X kenneth m kroll svp controller 2129841946 815 second avenue 9th floor new york NY 10017 X Lisa Sherman President and CEO 44.60 0.00 X X 923717 0 501958 Margo Georgiadis Chair 3.50 0.00 X X 0 0 0 David A Christopher Immediate Past Chair 2.00 0.00 X X 0 0 0 Linda Boff Vice Chair 2.00 0.00 X X 0 0 0 David Fischer Vice Chair 2.00 0.00 X X 0 0 0 David Sable Vice Chair 2.00 0.00 X X 0 0 0 Nancy Hill Secretary 1.00 0.00 X X 0 0 0 Stephen M Lacy Chair Finance Committee 3.00 0.00 X 0 0 0 Dave Abbott Director 0.50 0.00 X 0 0 0 Paul Alfieri Director 0.50 0.00 X 0 0 0 Spencer Baim Director 0.50 0.00 X 0 0 0 Adam Bain Director 0.50 0.00 X 0 0 0 Lara Balazs Director 0.50 0.00 X 0 0 0 Jack Bamberger Director 0.50 0.00 X 0 0 0 Jim Bankoff Director 0.50 0.00 X 0 0 0 Barbara Basney Director 0.50 0.00 X 0 0 0 Kathleen Behrens Director 0.50 0.00 X 0 0 0 Andrew Bennet Director 0.50 0.00 X 0 0 0 Leslie Berland Director 0.50 0.00 X 0 0 0 Julie Bernard Director 0.50 0.00 X 0 0 0 Tom Bernardin Director 0.50 0.00 X 0 0 0 Deirdre Bigley Director 0.50 0.00 X 0 0 0 Joseph Bihlmier Director 0.50 0.00 X 0 0 0 Heidi Browning Director 0.50 0.00 X 0 0 0 Philippe Browning Director 0.50 0.00 X 0 0 0 Toby Byrne Director 0.50 0.00 X 0 0 0 Kasha Cacy Director 1.00 0.00 X 0 0 0 Susan Canavari Director 0.50 0.00 X 0 0 0 Tim Castelli Director 0.50 0.00 X 0 0 0 Lisa Church Director 0.50 0.00 X 0 0 0 Wendy Clark Director 1.00 0.00 X 0 0 0 Cameron Clayton Director 0.50 0.00 X 0 0 0 Michael Clinton Director 0.50 0.00 X 0 0 0 Kathy Collins Director 0.50 0.00 X 0 0 0 Ezra Cooperstein Director 0.50 0.00 X 0 0 0 Laura Corb Director 1.00 0.00 X 0 0 0 Jill Cress Director 0.50 0.00 X 0 0 0 Seth Dallaire Director 0.50 0.00 X 0 0 0 James Datri Director 0.50 0.00 X 0 0 0 Tom Davis Director 0.50 0.00 X 0 0 0 Mainardo de Nardis Director 0.50 0.00 X 0 0 0 Berta De Pablos-Barbier Director 0.50 0.00 X 0 0 0 Shannon Denton Director 0.50 0.00 X 0 0 0 Harris Diamond Director 0.50 0.00 X 0 0 0 John Dillon Director 0.50 0.00 X 0 0 0 Hugh Dineen Director 0.50 0.00 X 0 0 0 Jonah Disend Director 0.50 0.00 X 0 0 0 Richard Edelman Director 1.00 0.00 X 0 0 0 Brad Elders Director 0.50 0.00 X 0 0 0 Edward Erhardt Director 0.50 0.00 X 0 0 0 Konrad Feldman Director 0.50 0.00 X 0 0 0 Nancy Fletcher Director 0.50 0.00 X 0 0 0 Chris Foley Director 0.50 0.00 X 0 0 0 Maureen Ford Director 0.50 0.00 X 0 0 0 Mark Ford Director 0.50 0.00 X 0 0 0 Richard Frankel Director 0.50 0.00 X 0 0 0 Rob Frederick Director 0.50 0.00 X 0 0 0 Ben Goldhirsh Director 0.50 0.00 X 0 0 0 Bob Greenberg Director 0.50 0.00 X 0 0 0 Bill Hagelstein Director 0.50 0.00 X 0 0 0 Kathleen Hall Director 0.50 0.00 X 0 0 0 Dana Hayes Director 0.50 0.00 X 0 0 0 David Hohman Director 0.50 0.00 X 0 0 0 Robert Horler Director 0.50 0.00 X 0 0 0 Dawn Hudson Director 0.50 0.00 X 0 0 0 Tamara Ingram Director 0.50 0.00 X 0 0 0 Brad Jakeman Director 1.00 0.00 X 0 0 0 Brian Jennings Director 0.50 0.00 X 0 0 0 Gannon Jones Director 0.50 0.00 X 0 0 0 Tim Jones Director 0.50 0.00 X 0 0 0 Alexander Jutkowitz Director 0.50 0.00 X 0 0 0 Jon Kaplan Director 0.50 0.00 X 0 0 0 Karen Kaplan Director 0.50 0.00 X 0 0 0 Harry Kargman Director 0.50 0.00 X 0 0 0 Denise Karkos Director 0.50 0.00 X 0 0 0 Michael Kassan Director 1.00 0.00 X 0 0 0 Scott Kauffman Director 0.50 0.00 X 0 0 0 Jacki Kelley Director 0.50 0.00 X 0 0 0 Colin Kinsella Director 0.50 0.00 X 0 0 0 Meredith Kopit Levien Director 1.00 0.00 X 0 0 0 Steve Lanzano Director 0.50 0.00 X 0 0 0 Esther Lee Director 0.50 0.00 X 0 0 0 Tara Levy Director 0.50 0.00 X 0 0 0 David Levy Director 0.50 0.00 X 0 0 0 Ann Lewnes Director 1.50 0.00 X 0 0 0 Robert Liodice Director 1.00 0.00 X 0 0 0 Wendy MacGregor Director 0.50 0.00 X 0 0 0 Jeffrey Maddock Director 0.50 0.00 X 0 0 0 Joe Marchese Director 0.50 0.00 X 0 0 0 Marcel Marcondes Director 0.50 0.00 X 0 0 0 Ross Martin Director 0.50 0.00 X 0 0 0 Rob Master Director 1.00 0.00 X 0 0 0 Serge Matta Director 0.50 0.00 X 0 0 0 Liz Matthews Director 0.50 0.00 X 0 0 0 Colin McConnell Director 0.50 0.00 X 0 0 0 Michael Mendenhall Director 0.50 0.00 X 0 0 0 Jonathan Mildenhall Director 0.50 0.00 X 0 0 0 Jamie Moldafsky Director 0.50 0.00 X 0 0 0 Carter Murray Director 0.50 0.00 X 0 0 0 Laura Nelson Director 0.50 0.00 X 0 0 0 Rob Norman Director 1.00 0.00 X 0 0 0 Jim Norton Director 0.50 0.00 X 0 0 0 Eli Pariser Director 0.50 0.00 X 0 0 0 PJ Pereira Director 0.50 0.00 X 0 0 0 Steve Phelps Director 0.50 0.00 X 0 0 0 Andy Polansky Director 0.50 0.00 X 0 0 0 Ivan Pollard Director 0.50 0.00 X 0 0 0 Ben Price Director 0.50 0.00 X 0 0 0 Raja Rajamannar Director 0.50 0.00 X 0 0 0 Yin Rani Director 0.50 0.00 X 0 0 0 Greg Revelle Director 0.50 0.00 X 0 0 0 Seth Rogin Director 0.50 0.00 X 0 0 0 Leif Roll Director 0.50 0.00 X 0 0 0 Jo Ann Ross Director 0.50 0.00 X 0 0 0 Michael Roth Director 0.50 0.00 X 0 0 0 Randall Rothenberg Director 1.00 0.00 X 0 0 0 Sharon Rothstein Director 0.50 0.00 X 0 0 0 Troy Ruhanen Director 0.50 0.00 X 0 0 0 Tara Rush-Tripp Director 0.50 0.00 X 0 0 0 Tim Scott Director 0.50 0.00 X 0 0 0 Diego Scotti Director 0.50 0.00 X 0 0 0 Karen Seamen Director 0.50 0.00 X 0 0 0 John Seifert Director 0.50 0.00 X 0 0 0 Lori Senecal Director 0.50 0.00 X 0 0 0 Vinay Shahani Director 0.50 0.00 X 0 0 0 Ty Shay Director 0.50 0.00 X 0 0 0 Ann Simonds Director 0.50 0.00 X 0 0 0 Samantha Skey Director 0.50 0.00 X 0 0 0 Brent Smart Director 0.50 0.00 X 0 0 0 Michael Sneed Director 1.00 0.00 X 0 0 0 Jorn Socquet Director 0.50 0.00 X 0 0 0 Mitch Spolan Director 0.50 0.00 X 0 0 0 Marty St George Director 0.50 0.00 X 0 0 0 Heather Stewart Director 0.50 0.00 X 0 0 0 Nada Stirratt Director 0.50 0.00 X 0 0 0 Megan Stooke Director 0.50 0.00 X 0 0 0 Steve Stoute Director 0.50 0.00 X 0 0 0 Greg Stuart Director 0.50 0.00 X 0 0 0 Shannon Stubo Director 0.50 0.00 X 0 0 0 Maureen Sullivan Director 0.50 0.00 X 0 0 0 Andrew Swinand Director 0.50 0.00 X 0 0 0 Dan Tarman Director 0.50 0.00 X 0 0 0 Jamie Tedford Director 0.50 0.00 X 0 0 0 Todd Teresi Director 0.50 0.00 X 0 0 0 James Thompson Director 0.50 0.00 X 0 0 0 Charles Thurston Director 0.50 0.00 X 0 0 0 Rishad Tobaccowala Director 0.50 0.00 X 0 0 0 Cory Treffiletti Director 0.50 0.00 X 0 0 0 John Trimble Director 0.50 0.00 X 0 0 0 Lisa Utzschneider Director 1.00 0.00 X 0 0 0 Deborah Van Valkenburgh Director 0.50 0.00 X 0 0 0 Suneet Varma Director 0.50 0.00 X 0 0 0 Gary Vaynerchuk Director 0.50 0.00 X 0 0 0 Meredith Verdone Director 1.00 0.00 X 0 0 0 Deborah Wahl Director 0.50 0.00 X 0 0 0 Russell Wallach Director 0.50 0.00 X 0 0 0 Connie Weaver Director 0.50 0.00 X 0 0 0 Elizabeth Weil Director 0.50 0.00 X 0 0 0 Tony Weisman Director 0.50 0.00 X 0 0 0 Terrance Williams Director 0.50 0.00 X 0 0 0 David Williams Director 0.50 0.00 X 0 0 0 Michelle Wilson Director 0.50 0.00 X 0 0 0 Bob Wingo Director 0.50 0.00 X 0 0 0 Bill Wise Director 0.50 0.00 X 0 0 0 Steven Wolfe Pereira Director 0.50 0.00 X 0 0 0 Linda Yaccarino Director 1.00 0.00 X 0 0 0 John Zissimos Director 0.50 0.00 X 0 0 0 Jonathan Fish Executive VP and CFO through 9/3/16 38.70 0.00 X 1023440 0 8895 Priscilla Natkins Executive VP through 7/8/16 29.50 0.00 X 1487102 0 9867 Barbara Leshinsky Executive VP 40.50 0.00 X 1363333 0 230978 Paula Veale Executive VP 38.10 0.00 X 395102 0 196016 Elizabeth Ellard Executive VP 41.30 0.00 X 381797 0 209193 Heidi Arthur Senior VP 35.80 0.00 X 275314 0 74184 Kate Emanuel Senior VP 35.90 0.00 X 273526 0 89061 Kenneth Kroll Senior VP 42.60 0.00 X 236017 0 87078 Michelle Hillman Senior VP 43.10 0.00 X 234773 0 70704 Regina Bradley Senior VP 37.00 0.00 X 231067 0 87439 Anthony Foleno Senior VP 42.80 0.00 X 220739 0 58976 Danielle Linet Senior VP 35.30 0.00 X 213275 0 85460 Sara Weisenthal Senior VP 40.00 0.00 X 206325 0 59330 Anne Deo Senior VP 36.90 0.00 X 177368 0 85933 Margaret Byrd Senior VP through 8/10/16 36.80 0.00 X 173231 0 3854 Peter Demee Senior VP through 7/29/16 37.30 0.00 X 171834 0 2260 Ellyn Fisher Senior VP 43.10 0.00 X 169354 0 49652 Patrick rowena VP 35.30 0.00 X 155806 0 43100 8313120 0 1953938 19 0 1 0 CIRCLE GRAPHICS LLC 120 9th avenue longmont CO 80501 Digital Printing - Billboard 2927473 EXECUTIVE MEDIA SERVICES INC PO BOX 650823 dallas TX 75265 psa talent payroll services 836987 fcb new york 100 west 33rd st NEW YORK NY 10001 ad Agency Production Services 703690 RGA MEDIA GROUP 450 WEST 33RD ST 12TH FL NEW YORK NY 10001 ad Agency Production Services 692314 mccann erickson 622 third avenue NEW YORK NY 10017 ad Agency Production Services 646914 60 4873915 13592143 18466058 public svc campaigns 900099 30890597 30890597 30890597 425498 425498 8272086 2402 7831958 0 440128 2402 442530 442530 332840 4873915 1303358 -970518 -970518 49254165 30890597 0 -102490 5071505 1600951 2264352 1206202 10608683 8025798 1952206 630679 648531 523490 81193 43848 1222801 714738 430748 77315 1012456 722114 203979 86363 278085 278085 259443 259443 50000 50000 30000 30000 119669 74439 45230 112147 8818 103329 456227 260069 170744 25414 1141710 844729 292601 4380 1012149 934672 7880 69597 659270 483190 101019 75061 191328 136949 33032 21347 1457262 1457262 90823 90823 production & distributi 20474437 20474437 Temp Help & recruiting 851336 280776 518667 51893 psa analytics 221843 205837 15381 625 outreach functions 66402 28792 25196 12414 51146 16725 25848 8573 46087253 35262085 8416227 2408941 1000 1000 4909304 13913659 2801003 2379094 8500079 8379484 693244 1233667 9102337 7240157 2430641 1862180 22867791 17671077 42203062 45440161 7925821 7572097 1734880 2857486 5371582 4028769 15032283 14458352 X 25037170 27450427 2133609 3531382 27170779 30981809 42203062 45440161 X 3166912 712217 -68099 X X 0 1 X 1 1 1 X 10441895 11273172 12533958 16506037 18466058 69221120 31435217 33019771 30868318 33829082 30890597 160042985 41877112 44292943 43402276 50335119 49356655 229264105 145629 157699 151100 189763 187810 832001 13036243 8784639 13399071 15034800 13030677 63285430 13181872 8942338 13550171 15224563 13218487 64117431 165146674 329465 349913 302428 376558 425498 1783862 329465 349913 302428 376558 425498 1783862 189244 27584 2988 219816 42395821 44670440 43707692 50711677 49782153 231267783 0.71410 0.70260 0.00770 0.00750 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 4092528 3117315 975213 3732679 2914077 818602 1277130 1208765 68365 1862180 deposits from campaign sponsors 760000 accumulated postretirement benefit obligation 215255 deferred compensation and serp 1451547 deferred rental obligations 1601967 4028769 X 52331290 712217 1129649 1235259 3077125 49254165 0 49254165 48520260 1129649 1303358 2433007 46087253 0 46087253 Part X, Line 2: IN 2009, THE ad COUNCIL ADOPTED THE PROVISIONS OF ACCOUNTING STANDARDS CODIFICATION ("ASC") 740-10-05 RELATING TO ACCOUNTING AND REPORTING FOR UNCERTAINTY IN INCOME TAXES. MANAGEMENT EVALUATED THE COUNCIL'S TAX POSITION AND CONCLUDED THAT THE COUNCIL HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE. Part XI, Line 2d - Other Adjustments: Direct expenses of special events reported on part viii, line 8b: $1,303,358 actuarial loss on accumulated post retirement obligation: ($68,099) Part XII, Line 2d - Other Adjustments: Direct expenses of special events reported on part viii line 8b: $1,303,358 X X X X X X 1 patrice clareman 121 east 61st st new york NY 10065 Assist Director of Special Events for Public Service Award A 0 4657245 50000 4607245 4657245 50000 4607245 AL AK AR CA CO CT FL GA IL KS KY ME MD MA MI MN MS MO NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI annual dinner 4657245 4324405 332840 631152 475932 west coast event 374300 374300 45874 113054 1 175210 175210 37346 5206755 4873915 332840 677026 626332 1303358 -970518 Schedule G, Part I, Line 2b, Column (v) patrice Clareman provides consultation regarding solicitation and administrative support for The Advertising Council's annual dinner. She received a base fee of $46,000; with $6,000 due on signing of contract and $10,000 due on september 15th, october 15th, november 15th and December 15th, plus an additional bonus of $1,000 for each $100,000 raised above target goal of $4.1 million. X 1 1 X X X X X 1 1 0 0 0 0 0 1 0 Lisa Sherman President and CEO 610923 0 277200 0 35594 0 457800 0 44158 0 1425675 0 277200 0 Jonathan Fish Executive VP and CFO through 9/3/16 216017 0 73420 0 734003 0 0 0 8895 0 1032335 0 654420 0 Priscilla Natkins Executive VP through 7/8/16 170814 0 66340 0 1249948 0 0 0 9867 0 1496969 0 754340 0 Barbara Leshinsky Executive VP 334435 0 82580 0 946318 0 192550 0 38428 0 1594311 0 920180 0 Paula Veale Executive VP 312441 0 73860 0 8801 0 157050 0 38966 0 591118 0 73860 0 Elizabeth Ellard Executive VP 309486 0 63860 0 8451 0 176550 0 32643 0 590990 0 63860 0 Heidi Arthur Senior VP 231564 0 43750 0 0 0 73550 0 634 0 349498 0 43750 0 Kate Emanuel Senior VP 223526 0 50000 0 0 0 65550 0 23511 0 362587 0 50000 0 Kenneth Kroll Senior VP 197867 0 38150 0 0 0 63912 0 23166 0 323095 0 38150 0 Michelle Hillman Senior VP 195973 0 38800 0 0 0 67040 0 3664 0 305477 0 38800 0 Regina Bradley Senior VP 187327 0 43740 0 0 0 65004 0 22435 0 318506 0 43740 0 Anthony Foleno Senior VP 189739 0 31000 0 0 0 47860 0 11116 0 279715 0 31000 0 Danielle Linet Senior VP 178465 0 34810 0 0 0 49708 0 35752 0 298735 0 34810 0 Sara Weisenthal Senior VP 175075 0 31250 0 0 0 48308 0 11022 0 265655 0 31250 0 Anne Deo Senior VP 143368 0 34000 0 0 0 40740 0 45193 0 263301 0 34000 0 Margaret Byrd Senior VP through 8/10/16 119769 0 30000 0 23462 0 0 0 3854 0 177085 0 30000 0 Peter Demee Senior VP through 7/29/16 110669 0 28740 0 32425 0 0 0 2260 0 174094 0 28740 0 Ellyn Fisher Senior VP 147604 0 21750 0 0 0 43339 0 6313 0 219006 0 21750 0 Patrick rowena VP 133506 0 22300 0 0 0 35597 0 7503 0 198906 0 22300 0 Part I, Line 1a The ad council provided an annual membership to a health club in the amount of $900 for Lisa Sherman and Barbara Leshinsky. Part I, Line 3 Approximately every two to four years, the Ad Council hires an independent consulting firm to conduct a comprehensive compensation study. The study is conducted to assess the external competitiveness of the Ad Council's current total pay, develop comparable market base salary and total pay summary statistics and audit and recommend changes to the Ad Council's employee incentive plan. The most recent study was performed in august 2014. The information gathered from these studies is used to help inform the decision-making process of the Compensation Committee. The Compensation Committee is comprised of the Chair of the Board, the two Vice Chairs and the head of the Finance Committee. The committee meets at least annually to review and establish the total compensation package (base salary and incentive goals) for the President and CEO and Executive Vice Presidents. The committee also reviews and approves the total incentive payout for the entire organization. This entire process is contemporaneously documented in meeting minutes. Fiscal year 2016 compensation review was performed on September 18, 2015. fiscal year 2017 review was performed on september 8, 2016. Other key employees are addressed in the compensation study and this comparative data is used as a part of the process where the CEO, CFO, HR and department heads review and approve the compensation package for each employee annually. During the 2017 calendar year, the Ad Council engaged with a new consulting firm to redesign the total compensation strategy and structure for the organization. Additionally, the firm completed a competitive marketplace analysis across all jobs at the Ad Council. The study was completed timely for Fiscal Year 2018 planning and the compensation review by the Compensation Committee was performed on October 16, 2017. Part I, Lines 4a-b In August 2016, the Ad Council underwent a significant organizational restructure across all departments. An outcome of this restructure was the job elimination of several highly compensated positions. Severance paid to those individuals is outlined below and reflected in column B(iii): Jon Fish: $101,415.36 Priscilla Natkins: $158,195.34 Margaret Byrd: $15,384.62 Peter Demee: $22,107.70 The Ad Council's Supplemental Executive Retirement Plan ("SERP") is sponsored by The Advertising Council, Inc., a tax-exempt entity under Section 501(c)(3) of the Internal Revenue Code of 1986, as amended (the "Code"). The purpose of the Plan is to offer Eligible Employees of the Employer deferred compensation benefits under Code Section 457(f) to supplement such employees' retirement benefits. The Plan is intended to be a top-hat plan (i.e., an unfunded deferred compensation plan maintained for certain members of a select group of management or highly compensated employees) pursuant to Sections 201(2), 301(a)(3) and 401(a)(1) of the Employee Retirement Income Security Act of 1974, as amended ("ERISA"). During the 2017 tax year, the following officers and key employees participated in the SERP plan and received contributions towards their plan which is included in column c: Lisa Sherman - $162,000 Elizabeth Ellard - $89,000 Paula Veale - $59,500 Additionally, several Executives vested in their SERP plan during the 2017 tax year. The Executives listed below received payment from the plan. The distribution for the Executives listed below was taxed and is also reflected in Column B(iii): Jon Fish: $607,127.90 Barbara Leshinsky: $935,014.45 Priscilla Natkins: $1,053,214.66 Part II, Column (C) Amounts included in Column C reflect bonuses earned in the fiscal year but paid out two and a half months after the tax year ended. Therefore, the amounts have been included in Deferred Compensation as required by the form instructions. Part I, Line 7 Employees listed on Schedule J, Part II received discretionary performance based bonuses (i.e. "nonfixed payments") and those amounts are listed in Column B(ii). All bonus amounts are approved prior to payout by the Finance and Compensation Committees. the nielsen company Board Member Laura Nelson is Chief Communications Officer at Nielsen co. 620680 Nielsen provided standard ad monitoring services 0 form 990, part i, line 1 As the nation's leading provider of public service communications, the Ad Council creates campaigns on behalf of nonprofit organizations and government agencies, tackling the most pressing social issues of the day. We raise awareness and inspire action on dozens of critical social issues, including discrimination, bullying, addiction and childhood hunger. Through our compelling and cutting-edge communications, we connect with Americans to inspire, inform and save lives. -LAUNCHED THREE NEW INITIATIVES THAT ADDRESSED THREE CRITICALLY IMPORTANT timely issues: -ADDICTION: IN PARTNERSHIP WITH VIACOM AND FACING ADDICTION, THIS CAMPAIGN AIMED TO DECREASE THE STIGMA ASSOCIATED WITH SUBSTANCE MISUSE THROUGH THE ACT OF INFORMED, COMPASSIONATE LISTENING BETWEEN CLOSE FRIENDS AND FAMILY AND THOSE STRUGGLING. -REFUGEE ACCEPTANCE: IN PARTNERSHIP WITH SEVERAL NONPROFIT PARTNERS, WE PRODUCED OUR FIRST-EVER CROWDSOURCED INITIATIVE DESIGNED TO ENCOURAGE AUDIENCES TO WELCOME REFUGEES WHO HAVE RECENTLY RESETTLED IN THE UNITED STATES. THE CAMPAIGN'S GOALS WERE TO RAISE AWARENESS, DISPEL MISCONCEPTIONS AND CONNECT AUDIENCES TO LOCAL RESOURCES TO ASSIST REFUGEES IN THEIR COMMUNITIES. -VOTERBOT: THIS PROGRAM, CREATED IN PARTNERSHIP WITH THE AGENCY R/GA, HELPED PEOPLE FROM ALL 50 STATES QUICKLY FIND THE INFORMATION THEY NEEDED TO PARTICIPATE IN THE 2016 PRESIDENTIAL ELECTION. CONSUMERS WERE ABLE TO CHAT WITH THE CUSTOM BOT, GOVOTEBOT, ON FACEBOOK MESSENGER AND FIND OUT WHERE TO REGISTER AND RECEIVE INFORMATION ABOUT THEIR POLLING PLACE HOURS AND LOCATION. -CREATED A NATIONAL COMMUNICATIONS EFFORT THAT ENCOURAGED AMERICANS TO MAKE CASH DONATIONS TO ORGANIZATIONS HELPING THOSE COMMUNITIES IMPACTED BY HURRICANE MATTHEW. THE HURRICANE DEVASTATED HAITI, THE BAHAMAS, AND THE SOUTHEASTERN UNITED STATES WITH DESTRUCTIVE WINDS, HEAVY RAINFALL AND DANGEROUS STORM SURGES. OVER 1.4 MILLION PEOPLE WERE SEEKING HUMANITARIAN ASSISTANCE IN HAITI AND, IN THE U.S., AN ESTIMATED 2.2 MILLION HOMES WERE IMPACTED. -ENGAGED NINE BEST-IN-CLASS AGENCIES (INCLUDING DROGA5, TRANSLATION, 22SQUARED, CRISPIN PORTER & BOGUSKY, DIGITAS, MCCANN, HAVAS AND HILL HOLIDAY) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES ON BEHALF OF OUR CAMPAIGNS. SPECIFICALLY, THESE AGENCIES HELPED US TO CREATE NEW CAMPAIGNS THAT ADDRESS PRESSING SOCIAL ISSUES INCLUDING FOOD WASTE, LUNG CANCER, SUICIDE PREVENTION AND HIGH BLOOD PRESSURE. -EXECUTED CUSTOM PARTNERSHIPS WITH SOME OF THE AD COUNCIL'S KEY BOARD MEMBERS AND OTHER COMPANIES, MANY WHO ARE TRANSFORMING MARKETING AND ADVERTISING, INCLUDING YOUTUBE, TWITTER, SNAP, FACEBOOK LINKEDIN, FORBES, NEW YORK TIMES, MEREDITH CORPORATION, COMCAST /NBCU, FOX, IHEART MEDIA, AND OTHERS. -SECURED CAMPAIGN SUPPORT WITH NEW MEDIA PARTNERS INCLUDING PINTEREST, AMAZON, KARGO MOBILE, VOX MEDIA, REFINERY29, OWNERIQ, VERVE, REDDIT, VICE MEDIA, NATIONAL GEOGRAPHIC, CBS INTERACTIVE, A+E NETWORKS, AND OTHERS. -SECURED PRO-BONO GOOGLE ADWORDS SEARCH-ENGINE-MARKETING SUPPORT FOR 27 CAMPAIGNS, TOTALING $2.1 MILLION, DRIVING AWARENESS AND WEBSITE TRAFFIC FOR CAMPAIGNS INCLUDING STROKE AWARENESS, EMERGENCY PREPAREDNESS, FOOD WASTE REDUCTION, TEXTING & DRIVING PREVENTION, BUZZED DRIVING PREVENTION, CHILD PASSENGER SAFETY AND MORE. -EXECUTED MEDIA RELATIONS ON BEHALF OF THE AD COUNCIL'S BRAND AND CAMPAIGNS. MOST NOTABLY, SECURED CONSUMER, TRADE, ENTERTAINMENT PRESS, AS WELL AS THOUGHT LEADERSHIP PLACEMENTS FOR BYLINES IN SUPPORT OF THE LOVE HAS NO LABELS CAMPAIGN. OUR ORIGINAL FILM WAS THE FIRST PSA EVER TO WIN THE EMMY FOR OUTSTANDING COMMERCIAL IN SEPTEMBER 2016. IN ADDITION, OUR FIRST EVER VR VIDEO FOR LOVE HAS NO LABELS PREMIERED AT SUNDANCE IN JANUARY 2017. -FEATURED OUR CAMPAIGNS AT KEY INDUSTRY CONFERENCES INCLUDING CANNES, WORLD ECONOMIC FORUM, ADVERTISING WEEK AND SXSW INTERACTIVE. -SUCCESSFULLY LAUNCHED OUR GAME FOR GOOD EFFORT TO BRING OUR CAMPAIGN MESSAGES TO GAMERS BY SHOWCASING OUR LOVE HAS NO LABELS CAMPAIGN AT THE PAX VIDEO GAME CONFERENCE IN SEATTLE. WE PARTNERED WITH ROOSTER TEETH AND EA GAMES (THE SIMS) ON PANEL AND LIVESTREAM DISCUSSIONS ABOUT DIVERSITY AND INCLUSION ISSUES IN GAMING. ALSO SECURED NEW GAMING PARTNERS SUCH AS ZYNGA AND PLAYQ. -PARTNERED WITH GAMES FOR CHANGE AND HELD A GAME DESIGN CHALLENGE TO DEVELOP THE WINNING GAME IDEA: YESTERDAY'S TOMORROW: YOUR FINANCIAL ADVENTURE. AN ACTIVATION FOR OUR FINANCIAL LITERACY CAMPAIGN, YESTERDAY'S TOMORROW IS A NARRATIVE-BASED DIGITAL GAME THAT PROMPTS YOU TO CONSIDER HOW DECISIONS YOU MAKE IN THE HERE AND NOW CAN IMPACT YOU LATER IN LIFE. -WE ALSO SECURED A NEW MEDIA PARTNER ZYNGA WHO WORKED WITH KEEP AMERICA BEAUTIFUL TO BUILD OUT A MINI GAME, WHICH QUIZZED USERS ON RECYCLING FACTS AND DELIVERED THE USERS TO THE CAMPAIGN'S WEBSITE. THE GAME HAD OVER A MILLION UNIQUE IMPRESSIONS, AND OVER 65,000 GAMES COMPLETED. -DEVELOPED AND PILOTED OUR ORGANIZATION'S INTERNAL INNOVATION TRAINING WHICH FOCUSES ON DESIGN THINKING CALLED SPLASHBOX. TRAINED STAFF THEN EXECUTED OUR FIRST PROTOTYPE PROJECT FOR OUR AUTISM SPEAKS CAMPAIGN SPONSOR. -WE FORMALIZED OUR CREATORS FOR GOOD PROGRAM AND DEVELOPED AN IN-HOUSE TALENT ENGAGEMENT TEAM THAT RECRUITS DIGITAL CREATORS, TRADITIONAL CELEBRITIES, ATHLETES AND MUSICIANS TO INTEGRATE OUR CAMPAIGN MESSAGES INTO THEIR CHANNELS AND PLATFORMS. ALL CAMPAIGNS HAVE OPTED INTO CREATORS FOR GOOD AND THE PROGRAM WAS POSITIONED WITH PANELS AT TOP CREATOR CONFERENCES INCLUDING VIDCON AND PLAYLIST LIVE IN FY17. AT ANY GIVEN TIME, WE ARE CREATING AND REFRESHING OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY 2) HEALTH, 3) SAFETY AND 4) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE U.S. IN FY17, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVING ASSISTANCE, FATHERHOOD INVOLVEMENT, HUNGER PREVENTION, WILDFIRE PREVENTION, SHELTER PET ADOPTION, DISCOVERING NATURE, JOB TRAINING & EMPLOYMENT, DIVERSITY & INCLUSION, REDUCING FOOD WASTE, PATHWAYS TO EMPLOYMENT. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY17 ACCOMPLISHMENTS INCLUDE: -CAREGIVER ASSISTANCE (WITH AARP): IN 2017, THE ENGLISH-LANGUAGE CALL CENTER RECEIVED 5366 CALLS FROM CAREGIVERS SEEKING SUPPORT, WHICH IS MORE THAN TRIPLE THE NUMBER OF CALLS SINCE 2014. -DIVERSITY & INCLUSION: AS PART OF OUR ONGOING LOVE HAS NO LABELS CAMPAIGN, WHICH SEEKS TO INCREASE AWARENESS OF IMPLICIT BIAS, WE LAUNCHED TWO NEW PIECES OF WORK: WEAREAMERICA (FEATURES WWE JOHN CENA AND AIMS TO COMMUNICATE THAT LOVE FOR COUNTRY IS LOVE FOR THE PEOPLE WHO MAKE UP THIS COUNTRY) AND FANS OF LOVE VIDEO (WHICH REFRAMES THE KISS-CAM, AN ICONIC PART OF CULTURE, TO SHARE A MESSAGE OF UNBIASED LOVE). THE #WEAREAMERICA VIDEO WAS VIEWED 76.1M TIMES, SHARED 1.6M TIMES, AND LIKED OVER 812K TIMES DURING FY17. AFTER JUST FOUR MONTHS, THE FANS OF LOVE VIDEO WAS VIEWED OVER 38M TIMES, SHARED 438K TIMES, AND LIKED 337K TIMES (THROUGH Q2 2017). -MEALS ON WHEELS: SINCE LAUNCHING IN JULY 2016 (THROUGH Q2 2017), THE CAMPAIGN WEBSITE HAS SEEN 680K VISITORS AND OVER 57,000 INDIVIDUALS HAVE SIGNED UP TO DONATE THEIR LUNCH BREAK TO VOLUNTEER WITH MEALS ON WHEELS IN THEIR COMMUNITIES. -PATHWAYS TO EMPLOYMENT (WITH YEAR UP): FROM JANUARY TO DECEMBER 2017, THE GRADS OF LIFE WEBSITE RECEIVED MORE THAN 290K VISITORS AND MORE THAN 13.9K PARTNER SEARCHES. -SHELTER PET ADOPTION (WITH MADDIE'S FUND AND THE HUMANE SOCIETY OF THE UNITED STATES): THERE WERE OVER 646K SEARCHES FOR A PET ON THE SHELTER PET PROJECT WEBSITE BETWEEN JANUARY 2016 AND JULY 2017. HEALTH: IN FY17, OUR HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON ADDICTION SUPPORT, AUTISM AWARENESS, HIGH BLOOD PRESSURE CONTROL AND TYPE 2 DIABETES PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY17 ACCOMPLISHMENTS INCLUDE: -DIABETES PREVENTION (WITH THE AMERICAN DIABETES ASSOCIATION, AMERICAN MEDICAL ASSOCIATION AND CENTERS FOR DISEASE CONTROL AND PREVENTION): 1.25 M PEOPLE HAVE VISITED THE SITE SINCE THE LAUNCH ON JANUARY 21, 2016 THROUGH JUNE 2017. SAFETY: OUR SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY17 INCLUDED CAMPAIGNS ON BUZZED DRIVING, BULLYING PREVENTION, CHILD PASSENGER SAFETY, CHILDHOOD TRAUMA, EMERGENCY PREPAREDNESS, SEAT BELT SAFETY, TEXTING AND DRIVING PREVENTION, UNDERAGE DRINKING AND DRIVING, AND HURRICANE MATTHEW RELIEF. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY17 ACCOMPLISHMENTS INCLUDE: -BULLYING PREVENTION: BY THE END OF FY17 THE PERCENTAGE OF TEENS WHO FEEL THEY CAN MAKE A DIFFERENCE AGAINST BULLYING CHANGED FROM 43% TO 49% (2015MARCH, 2017). EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY17, OUR CAMPAIGNS INCLUDED HIGH SCHOOL EQUIVALENCY, COLLEGE ACCESS, FINANCIAL LITERACY AND LEARNING &ATTENTION ISSUES. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY17 ACCOMPLISHMENTS INCLUDE: -FINANCIAL LITERACY: FROM JANUARY TO DECEMBER 2017, FEEDTHEPIG.ORG RECEIVED MORE THAN 3.7 MILLION VISITS, OF WHICH 72% WERE NEW USERS. -HIGH SCHOOL EQUIVALENCY: THE ZIP-CODE SEARCH TOOL ON FINISHYOURDIPLOMA.ORG HAS BEEN USED MORE THAN 50,000 TIMES IN Q2 IN 2017 (APRIL-JUNE 2017). Form 990, Part VI, Section B, line 11b i) A copy was provided to the Audit Committee of the Board of Directors; ii) The 990 was provided electronically; iii) The Ad Council provides schedules to an outside accounting firm who prepares its Form 990 firm and has an established review process to ensure the information provided is comprehensive and truthful: Throughout the year, the Audit Committee has opportunities to discuss and comment on the Form 990 during their regularly scheduled meetings. Prior to filing the final draft (electronic version) of the Form 990 it is provided to the Audit Committee. Form 990, Part VI, Section B, line 12c All board members, employees and volunteers receive the Code of Conduct and Conflict of Interest policy and are required to sign the policy. Signed forms are maintained both within the Development department (for board members/volunteers) and within the HR department (for employees). Ad Council requires that any member report in writing any conflict of interest that arises in the following manner: (1) Members of the Board of Directors shall disclose any conflict of interest to the Chair of the Board; (2) Employees shall disclose any conflict of interest to the Senior Vice President, Director of Human Resources; and (3) Volunteers shall disclose any conflict of interest to the Ad Council's CEO or CFO. The existence of a potential conflict of interest does not necessarily constitute a violation of the conflict of interest policy. The policy requires disclosure and review of potential conflicts and prohibition of actual conflicts of interest. In some cases, disclosure may be all that is required. In other cases, the situation may require additional action to avoid an actual conflict of interest or to remedy one. Where a conflict of interest arises, an interested Covered Party shall abstain from deliberations and refrain from participating in any decisions or voting in connection with the matter. The Code of Conduct and Conflict of Interest Policy is reviewed annually. The policy was updated for staff in april 2014 and for the board in October 2014. the updated policy was distributed to all employees and board members/volunteers to be reviewed and signed. Form 990, Part VI, Section B, line 15 Approximately every two to four years, the Ad Council hires an independent consulting firm to conduct a comprehensive compensation study. The study is conducted to assess the external competitiveness of the Ad Council's current total pay, develop comparable market base salary and total pay summary statistics and audit and recommend changes to the Ad Council's employee incentive plan. The most recent study was performed in August 2014. The information gathered from these studies is used to help inform the decision making process of the Compensation Committee. The Compensation Committee is comprised of the Chair of the Board, the two Vice Chairs and the head of the Finance Committee. The committee meets at least annually to review and establish the total compensation package (base salary and incentive goals) for the President and CEO and Executive Vice Presidents. The committee also reviews and approves the total incentive payout for the entire organization. This entire process is contemporaneously documented in meeting minutes. Fiscal year 2016 compensation review was performed on September 18, 2015. Fiscal year 2017 review was performed on September 8, 2016. Other key employees are addressed in the compensation study and this comparative data is used as a part of the process where the CEO, CFO, HR and department head review and approve the compensation package for each employee annually. During the 2017 calendar year, the Ad Council engaged with a new consulting firm to redesign the total compensation strategy and structure for the organization. Additionally, the firm completed a competitive marketplace analysis across all jobs at the Ad Council. The study was completed timely for Fiscal Year 2018 planning and the compensation review by the Compensation Committee was performed on October 16, 2017. Form 990, Part VI, Section C, line 19 Governing documents (by-laws) and/or conflict of interest policy are available upon request. The financial statements can be found on the Ad Council's website www.adcouncil.org. Part VII Compensation of Officers, Directors, Trustees, Key Employees, etc The amount reflected on Part VII, Line 1d ($8,313,120) includes two significant cash payouts in 2016 for employees listed on Part VII, Section A; 1) Three Executives who fully vested in their "Supplemental Executive Retirement Plans" totaling $2,595,357.01 and 2) Four employees whose positions were eliminated due to an organizational restructure received severance in the amount of $297,103.02. Form 990, Part XI, line 9: Actuarial change in post retirement obligations -68,099. Form 990, Part XI, Line 2C: The ad Council has an audit committee that assumes responsibility for the oversight of the audit of the financial statements and for the selection of the independent auditors. This process has not changed from the prior year. form 990, part i, line 6: Board = 168 Chair Emeritus & Honorary Members = 41 CRC Committee = 27 Advisory Committee = 27 Finance Committee = 5 Audit Committee = 0 Leadership Committee (findev) = 10 User Experience Committee = 22 Leadership Committee = 27 programmatic advisory committee = 9 Research Committee = 22 Total = 358 Form 990, Part VIII, Line 8c and Form 990, Schedule G, Part II, Line 11: Each November the Ad Council holds the Public Service Award Dinner. Contributions from this event are reported on Part VIII, Line 1C of the Form 990 as $4,324,405. As many event attendees pay more than the retail value of the actual dinner an overall gain of $3,550,161 is realized vs. the event loss of $774,244 as reported on Schedule G Part II. in june 2017, the ad council held a west coast fundraising event. contributions from this event are reported on part viii, line 1c of the form 990 as $374,300. as there was no retail value to attend the event an overall gain of $215,372 is realized vs. the event loss of $158,928 as reported on schedule g part ii. Also in fiscal 2017 the ad council held an online auction. total contributions were $175,210 which were also included on part viii, line 1c of form 990. auction expenses totaled $37,346. form 990, Part Iv, Line 28c and form 990, part vi, line 2: The Ad Council's business model includes the services of a pro bono advertising agency for each of the public service announcement campaigns ("Campaigns") that the Ad Council creates and distributes for its government and non-profit clients. Amongst these volunteer ad agencies are several agencies that have officers who also sit on the Ad Council board. The pro bono advertising agencies are approved by the client prior to their selection. These agencies donate their labor to the campaign; with the exception of certain pre-authorized specialized tasks which are offered at significantly discounted rates. The Ad Council and its clients pay for pre-approved out of pocket costs incurred in the course of performance for these specific campaigns. These reimbursed costs include physical production, travel, third party research, telephone, postage and certain other costs of creating, producing, and distributing these campaigns. Additionally, the Ad Council utilizes the services of specialized vendors for the Campaigns that often provide discounted and nonprofit rates to the Ad Council. Amongst these specialized vendors are several businesses that have officers who also sit on the Ad Council board. The Ad Council also has several regional employees who work out of donated office space from companies that have officers who sit on the Ad Council board. These costs are accounted for as donated use of facilities.