WHEN WE ALL VOTE: Form 990, tax year 2018

View the entire original 990 at ProPublica ↗

Organization
WHEN WE ALL VOTE (EIN 83-0996376)
Tax period
2018-01-01 to 2018-12-31
Filed
2020-07-21
IRS object ID
202032039349300543
Schema version
2018v3.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

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Return2020-07-21T14:24:08-07:00ReturnTs
Tax Period End2018-12-31TaxPeriodEndDt

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Business Name Line1ROCHA & COMPANY PCBusinessNameLine1Txt

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Tax Period Begin2018-01-01TaxPeriodBeginDt

Filer Filer

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EIN830996376EIN

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Business Name Line1When We All VoteBusinessNameLine1Txt
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Business Name ControlWHENBusinessNameControlTxt
Phone3015192912PhoneNum

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Address Line11156 15th Street NWAddressLine1Txt
CityWashingtonCityNm
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PersonKyle LiermanPersonNm
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Tax2018TaxYr
Build TS2020-09-23 17:36:50ZBuildTS

Form 990 IRS990

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Gross Receipts$5,329,248GrossReceiptsAmt
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Website Addresshttps://www.whenweallvote.org/WebsiteAddressTxt
Formation2018FormationYr
Legal Domicile StateDCLegalDomicileStateCd
Activity Or MissionWhen We All Vote is a non-profit, nonpartisan organization that is on a mission to increase participation in every election and close the race and age voting gap by changing the culture around voting, harnessing grassroots energy, and through strategic partnerships to reach every American. Launched in 2018 by co-chairs Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monae, Chris Paul, Faith Hill and Tim McGraw, When We All Vote is changing the culture around voting using a data-driven and multifaceted approach to increase participation in elections.In the months directly before the 2018 midterm elections, When We All Vote organized 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.ActivityOrMissionDesc
Voting Members Governing Body3VotingMembersGoverningBodyCnt
Voting Members Independent3VotingMembersIndependentCnt
Total Employee3TotalEmployeeCnt
Total Volunteers20000TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
CY Contributions Grants$5,290,279CYContributionsGrantsAmt
CY Program Service Revenue$0CYProgramServiceRevenueAmt
CY Investment Income$0CYInvestmentIncomeAmt
CY Other Revenue$10,169CYOtherRevenueAmt
CY Total Revenue$5,300,448CYTotalRevenueAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
CY Salaries Comp Emp Bnft Paid$132,702CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$45,160CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$171,811CYTotalFundraisingExpenseAmt
CY Other Expenses$4,704,599CYOtherExpensesAmt
CY Total Expenses$4,882,461CYTotalExpensesAmt
CY Revenues Less Expenses$417,987CYRevenuesLessExpensesAmt
Total Assets EOY$524,064TotalAssetsEOYAmt
Total Liabilities EOY$106,077TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances EOY$417,987NetAssetsOrFundBalancesEOYAmt
MissionWhen We All Vote is a non-profit, nonpartisan organization that is on a mission to increase participation in every election and close the race and age voting gap by changing the culture around voting, harnessing grassroots energy, and through strategic partnerships to reach every American. Launched in 2018 by co-chairs Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monae, Chris Paul, Faith Hill and Tim McGraw, When We All Vote is changing the culture around voting using a data-driven and multifaceted approach to increase participation in elections.In the months directly before the 2018 midterm elections, When We All Vote organized 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
Expense$2,543,183ExpenseAmt
DescVoter engagement: When We All Vote engages millions of americans about the importance of voting and giving them the tools and resources to register and vote.When We All Vote directs Voters to registration platforms to get registered and engages them throughout the process of completing their registration.Desc

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Expense$1,165,813ExpenseAmt
DescChanging the culture around voting: When We All Vote is committed to ultimately changing the culture around voting to encourage more americans to vote in every election. When We All Vote builds partnerships and supports partners with resources and tools to communicate to their members, customers, employees and readers/viewers about the importance of voting.Desc

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Expense$673,883ExpenseAmt
DescVolunteer activation: When We All Vote engages thousands of volunteers to host and attend events as well as volunteer remotely online by texting prospective voters. When We All Vote supports volunteers who host events by providing online trainings, toolkits and materials to help them engage their community about the importance of registering and getting ready to vote.Desc
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Valerie Jarrett
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Tina Tchen
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GMMB
3050 K St NW Ste 100WashingtonDC20007Consulting$1,079,485
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28529 Goddard Rd Ste 100RomulusMI48174Consulting$534,986
RSA Films
634 N La Peer DrLos AngelesCA90069Consulting$428,623
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FieldValueIRS element (for citing)
Substantial Contributors Tot$0SubstantialContributorsTotAmt
Public Support Total170$5,290,279PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt
FieldValueIRS element (for citing)
Total Support$5,290,279TotalSupportAmt
First5 Years170Yes (X)First5Years170Ind
Public Support CY1700.00000PublicSupportCY170Pct

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Total Rev Etc Audited Fincl Stmt$5,329,248TotalRevEtcAuditedFinclStmtAmt
Other Revenue$28,800OtherRevenueAmt
Revenue Not Reported$28,800RevenueNotReportedAmt
Revenue Subtotal$5,300,448RevenueSubtotalAmt
Total Revenue Per Form990$5,300,448TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$4,911,261TotExpnsEtcAuditedFinclStmtAmt
Other Expenses Included$28,800OtherExpensesIncludedAmt
Expenses Not Reported$28,800ExpensesNotReportedAmt
Expenses Subtotal$4,882,461ExpensesSubtotalAmt
Total Expenses Per Form990$4,882,461TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Part XI, Line 2d: Other revenue amounts included in F/S but not included on form 990Merchandise Sales $28800
Part XII, Line 2d: Other expenses and losses per audited F/SCost of Goods Sold $28800

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Email SolicitationsYes (X)EmailSolicitationsInd
Phone SolicitationsYes (X)PhoneSolicitationsInd
In Person SolicitationsYes (X)InPersonSolicitationsInd
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Agrmt Prof Fundraising ActyYes (true)AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Organization Business Name OrganizationBusinessName

FieldValueIRS element (for citing)
Business Name Line1Switzer Consulting GroupBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11601 W School St Unit 406AddressLine1Txt
CityChicagoCityNm
State AbbreviationILStateAbbreviationCd
ZIP60657ZIPCd
FieldValueIRS element (for citing)
ActivityStrategy Plans ConsultingActivityTxt
Fundraiser Control Of FundsfalseFundraiserControlOfFundsInd
Retained By Contractor$45,160RetainedByContractorAmt
FieldValueIRS element (for citing)
Total Retained By Contractors$45,160TotalRetainedByContractorsAmt
Licensed StatesALLicensedStatesCd
Licensed StatesARLicensedStatesCd
Licensed StatesCALicensedStatesCd
Licensed StatesCTLicensedStatesCd
Licensed StatesFLLicensedStatesCd
Licensed StatesGALicensedStatesCd
Licensed StatesHILicensedStatesCd
Licensed StatesILLicensedStatesCd
Licensed StatesKSLicensedStatesCd
Licensed StatesKYLicensedStatesCd
Licensed StatesMDLicensedStatesCd
Licensed StatesMALicensedStatesCd
Licensed StatesMILicensedStatesCd
Licensed StatesMNLicensedStatesCd
Licensed StatesMSLicensedStatesCd
Licensed StatesNVLicensedStatesCd
Licensed StatesNHLicensedStatesCd
Licensed StatesNJLicensedStatesCd
Licensed StatesNMLicensedStatesCd
Licensed StatesNYLicensedStatesCd
Licensed StatesNCLicensedStatesCd
Licensed StatesNDLicensedStatesCd
Licensed StatesORLicensedStatesCd
Licensed StatesPALicensedStatesCd
Licensed StatesRILicensedStatesCd
Licensed StatesSCLicensedStatesCd
Licensed StatesTNLicensedStatesCd
Licensed StatesUTLicensedStatesCd
Licensed StatesVALicensedStatesCd
Licensed StatesWVLicensedStatesCd
Licensed StatesWILicensedStatesCd

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Civic Advisors LLCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Relationship DescriptionVendorRelationshipDescriptionTxt
Transaction$306,724TransactionAmt
TransactionManagerial ServicesTransactionDesc
Sharing Of RevenuesfalseSharingOfRevenuesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule L, Part V Supplemental InformationFormAndLineReferenceDesc
ExplanationThe Organization's CEO is the owner of Civic Advisors, LLC ("CA"), a disregarded entity, that provided services and paid for expenses on behalf of the Organization. The payments to CA include $236,200 for services and $70,524 of expense reimbursements.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Line 3: Description of Delegated Duties to Management CompanyCivic Advisors, LLC is owned by the CEO, Kyle Lierman. Civic Advisors assists with the management duties of the organization.
Form 990, Part VI, Line 11b: Form 990 Review ProcessThe return is reviewed by the board and management.
Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of ConflictsWritten conflict of interest policy is in place and monitored at all levels of the organization and officers, directors and key employees are required to disclose conflicts of interest annually.
Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top ManagementThe Board reviews and approves compensation for all leadership positions.
Form 990, Part VI, Line 19: Other Organization Documents Publicly AvailableNo documents available to the public.
Amended ExplanationTHE ORIGINAL RETURN WAS AMENDED DUE TO THE FOLLOWING:INDEPENDENT AUDITED FINANCIAL STATEMENTS WERE NOT AVAILABLE WHEN THE ORIGINAL RETURN WAS FILED. PART IV LINE 12A WAS MARKED TO "YESX; SCHEDULE D PARTS XI AND XII HAVE BEEN UPDATED IN THE AMENDMENT.PROFESSIONAL FUNDRASING EXPENSES WERE NOT REFLECTED ON THE ORIGINAL TAX RETURN. THIS AMENDMENT REFLECTS THE $45,160 IN FUNDRAISING EXPENSES PAID AND SCHEDULE G COMPLETED.STATEMENT OF FUNCTIONAL EXPENSES BETWEEN PROGRAM, MANAGEMENT AND FUNDRAISING EXPENSES WERE REALLOCATED IN THIS AMENDMENT TO BE IN COMPLIANCE WITH THE AUDITED FINANCIAL STATEMENTS.PART X LINE 28: $330K IN TEMPORARY RESTRICTED NET ASSETS WERE REMOVED AS THEY WERE DETERMINED UNRESTRICTED BY THE AUDITED FINANCIAL STATEMENTS.SCHEDULE J PART IV: AMOUNT OF TRANSACTION WAS AMENDED FROM $175,628 TO $306,724 PER THE AUDITED FINANCIAL STATEMENTS. THIS AMENDMENT ALSO PROVIDED SUPPLEMENTAL INFORMATION FOR SCHEDULE J.SCHEDULE R WAS REMOVED FROM THIS AMENDMENT AS THERE IS NO RELATED TAX-EXEMPT ORGANIZATION OR A RELATED ORGANIZATION TAXABLE AS A CORPORATION OR TRUST.

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