THE BRANDLAB: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
THE BRANDLAB (EIN 80-0199088)
Tax period
2019-07-01 to 2020-06-30
Filed
2020-12-22
IRS object ID
202003579349300735
Schema version
2019v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2020-12-22T18:29:10-06:00ReturnTs
Tax Period End2020-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN411647057PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1MAHONEYULBRICHCHRISTIANSEN & RUSS PABusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line110 RIVER PARK PLAZA SUITE 800AddressLine1Txt
CitySAINT PAULCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55107ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN800199088EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1THE BRANDLABBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlTHEBBusinessNameControlTxt
Phone6124830167PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1110 N 5TH STREETAddressLine1Txt
CityMINNEAPOLISCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55403ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonELLEN WALTHOURPersonNm
Person TitleEXECUTIVE DIRECTORPersonTitleTxt
Phone6124830167PhoneNum
Signature2020-12-16SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonMARC A KOTSONASPreparerPersonNm
PTINP00544551PTIN
Phone6512276695PhoneNum
Preparation2020-12-16PreparationDt
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerELLEN WALTHOURPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1110 N 5TH STREETAddressLine1Txt
CityMINNEAPOLISCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55403ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$1,289,495GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressWWW.THEBRANDLAB.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2008FormationYr
Legal Domicile StateMNLegalDomicileStateCd
Activity Or MissionTO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY.ActivityOrMissionDesc
Voting Members Governing Body12VotingMembersGoverningBodyCnt
Voting Members Independent12VotingMembersIndependentCnt
Total Employee126TotalEmployeeCnt
Total Volunteers218TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$807,984PYContributionsGrantsAmt
CY Contributions Grants$1,289,358CYContributionsGrantsAmt
PY Program Service Revenue$4,992PYProgramServiceRevenueAmt
CY Program Service Revenue$0CYProgramServiceRevenueAmt
PY Investment Income$201PYInvestmentIncomeAmt
CY Investment Income$137CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$813,177PYTotalRevenueAmt
CY Total Revenue$1,289,495CYTotalRevenueAmt
PY Grants And Similar Paid$51,938PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$32,724CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$750,390PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$720,085CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$6,961PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$20,759CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$116,520CYTotalFundraisingExpenseAmt
PY Other Expenses$140,227PYOtherExpensesAmt
CY Other Expenses$209,847CYOtherExpensesAmt
PY Total Expenses$949,516PYTotalExpensesAmt
CY Total Expenses$983,415CYTotalExpensesAmt
PY Revenues Less Expenses-$136,339PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$306,080CYRevenuesLessExpensesAmt
Total Assets BOY$867,490TotalAssetsBOYAmt
Total Assets EOY$1,325,940TotalAssetsEOYAmt
Total Liabilities BOY$80,748TotalLiabilitiesBOYAmt
Total Liabilities EOY$233,118TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$786,742NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$1,092,822NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$371,560ExpenseAmt
Grant$32,724GrantAmt
DescINTERNSHIP - THIS YEAR THE BRANDLAB (TBL) REACHED ANOTHER MAJOR MILESTONE. WE LAUNCHED IN A THIRD MARKET THROUGH A STRATEGIC PARTNERSHIP WITH A LIKE MINDED ORGANIZATION CALLED CHICAGO SCHOLARS. THIS ADDITION ALLOWED US TO GROW OUR REACH AND CREATE A BIGGER IMPACT. TODAY, BETWEEN THREE MARKETS, WE INTRODUCED OVER 1000 HIGH SCHOOL STUDENTS TO THE IDEA OF A CREATIVE CAREER AND WE WERE ON TRACK TO PLACE 100 STUDENTS INTO PAID INTERNSHIPS. THEN COVID 19 STRUCK AND WE, ALONG WITH THE REST OF THE WORLD, WENT VIRTUAL. BUT WE DID NOT CANCEL OUR PROGRAMS. WE QUICKLY PIVOTED AND PROVIDED 78 PAID INTERNSHIPS FOR YOUNG ADULTS FROM MINNEAPOLIS, CHICAGO, AND KANSAS CITY. WE ASKED ALL OF OUR PARTNERS TO MOVE THEIR DONATIONS FROM HAVING AN INTERN IN THEIR ORGANIZATION TO TRUSTING THE BRANDLAB STAFF TO LEAD SMALL COHORTS OF INTERNS. WE MATCHED AN AGENCY TO A CLIENT AND EVERY INTERN FROM SUMMER OF 2020 WORKED ON A REAL BUSINESS CHALLENGE. OUR AGENCY PARTNERS SERVED AS COCOLLABOARATER AND TEACHERS TO OUR INTERNS AND THE CLIENTS WERE JUST THAT, CLIENTS. THEY CRITIQUED WORK AND PUSHED OUR INTERNS TO DO MORE. THEY DELIVERED! WE CONSISTENTLY USE DATA TO MEASURE OUR IMPACT AND INFORM OUR PROGRAMS TO MAKE CONTINUOUS IMPROVEMENTS. IN SUMMER OF 2020, EVEN IN A VIRTUAL SETTING, OUR INTERNS SAID, - 100% FEEL THEIR IDEAS WERE VALUED - 83% FEEL THEY'VE ATTAINED SKILLS NEEDED TO DO WELL- 60% FEEL THEY MADE A CONNECTION IN THE MARKETING INDUSTRY THAT THEY WILL UTILIZE IN THE FUTURE- 55% SAY THEY'VE MADE 2+ NEW FRIENDS- 95% PLANNING TO PURSUE A DEGREE IN A MARKETING RELATED FIELDDesc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$108,090ExpenseAmt
DescCONNECT - IN OUR CONNECT PROGRAM THIS YEAR ALONE WE MADE 32 MENTOR MENTEE MATCHES REACHING 170 TOTAL. CONNECT WAS ALSO RESPONSIBLE FOR PLACING 3 APPRENTICES INTO 6 MONTH WORKING OPPORTUNITIES THAT WILL HOPEFULLY LEAD TO FULL TIME EMPLOYMENT IN 2022. THREE NEW IN HOUSE PROJECTS HAVE COME ALLOWING THE BRANDLAB CONNECT PROGRAM TO HIRE 18 YOUNG PEOPLE FOR PART TIME EMPLOYMENT THAT IS FULL OF SKILL BUILDING AND ENSURING WE CONTINUE TO BUILD 21ST CENTURY SKILLS FOR OUR TALENTED YOUTH. FINALLY A FELLOWSHIP PROGRAM WAS LAUNCHED. WE ARE IN THE EARLY STAGES OF PLANNING BUT 4 CORPORATIONS ARE COMMITTED AND WE WILL BE HIRING 18 YOUNG PEOPLE FOR AN 8 MONTH LEARNING WORK EXPERIENCE.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$164,118ExpenseAmt
DescFEARLESS - IN ADDITION TO PROVIDING ACCESS AND OPPORTUNITY FOR YOUNG CREATIVE ADULTS WE WORK WITH THE INDUSTRY TO ENSURE WORKPLACES ARE FREE OF BIAS. LAST YEAR ALONE IN OUR FEARLESS WORK WE GUIDED OVER 3000 ADULTS IN CONVERSATIONS ON RACE AND CLASS TO ENSURE WORKPLACE CULTURE IS INCLUSIVE TO ENSURE ALL PEOPLE THRIVE.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$643,768TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional FundraisingYes (1)ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To IndividualsYes (1)GrantsToIndividualsInd
Schedule J Required0ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document9IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee126EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo ContributionsYes (1)QuidProQuoContributionsInd
Quid Pro Quo Contri DisclYes (1)QuidProQuoContriDisclInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members12GoverningBodyVotingMembersCnt
Independent Voting Member12IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention Policy0DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldMNStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ELLEN WALTHOURBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone6124830167PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1110 N 5TH STREETAddressLine1Txt
CityMINNEAPOLISCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55403ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (13 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmt
MIKE CAGUIN
CHAIR2.00Yes (X)Yes (X)$0$0$0
INGRID SABAH
VICE CHAIR1.00Yes (X)Yes (X)$0$0$0
MARY BETH GEORGE
TREASURER1.50Yes (X)Yes (X)$0$0$0
ROXANNE BERSTEIN
BOARD MEMBER0.50Yes (X)$0$0$0
FRANK CROWSON
BOARD MEMBER0.50Yes (X)$0$0$0
KAREN DEUTSCH
BOARD MEMBER0.50Yes (X)$0$0$0
LORENZ ESQUERRA
BOARD MEMBER0.50Yes (X)$0$0$0
SPIWE JEFFERSON
BOARD MEMBER0.50Yes (X)$0$0$0
JEFF KING
BOARD MEMBER0.50Yes (X)$0$0$0
TRAVON SELLERS
BOARD MEMBER0.50Yes (X)$0$0$0
KATHY MCCUSKEY
BOARD MEMBER0.50Yes (X)$0$0$0
MILENA OLIVEIRA
BOARD MEMBER0.50Yes (X)$0$0$0
ELLEN WALTHOUR
EXECUTIVE DIRECTOR50.00Yes (X)$90,000$0$2,744
FieldValueIRS element (for citing)
Total Reportable Comp From Org$90,000TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$2,744TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K0IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K0TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K0CntrctRcvdGreaterThan100KCnt
All Other Contributions$1,289,358AllOtherContributionsAmt
Total Contributions$1,289,358TotalContributionsAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$137TotalRevenueColumnAmt
Exclusion$137ExclusionAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,289,495TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$137ExclusionAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$32,724TotalAmt
Program Services$32,724ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$94,199TotalAmt
Program Services$65,939ProgramServicesAmt
Management And General$14,130ManagementAndGeneralAmt
Fundraising$14,130FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$549,589TotalAmt
Program Services$372,088ProgramServicesAmt
Management And General$110,757ManagementAndGeneralAmt
Fundraising$66,744FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$20,138TotalAmt
Program Services$3,355ProgramServicesAmt
Management And General$15,233ManagementAndGeneralAmt
Fundraising$1,550FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$56,159TotalAmt
Program Services$39,494ProgramServicesAmt
Management And General$9,886ManagementAndGeneralAmt
Fundraising$6,779FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$4,100TotalAmt
Program Services$2,854ProgramServicesAmt
Management And General$1,246ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$84,516TotalAmt
Program Services$58,836ProgramServicesAmt
Management And General$25,680ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$20,759TotalAmt
Fundraising$20,759FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$75,817TotalAmt
Program Services$36,618ProgramServicesAmt
Management And General$36,577ManagementAndGeneralAmt
Fundraising$2,622FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$1,501TotalAmt
Program Services$862ProgramServicesAmt
Management And General$214ManagementAndGeneralAmt
Fundraising$425FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$4,461TotalAmt
Program Services$1,986ProgramServicesAmt
Management And General$1,820ManagementAndGeneralAmt
Fundraising$655FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$3,783TotalAmt
Program Services$1,573ProgramServicesAmt
Management And General$1,364ManagementAndGeneralAmt
Fundraising$846FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$4,431TotalAmt
Program Services$1,763ProgramServicesAmt
Management And General$1,808ManagementAndGeneralAmt
Fundraising$860FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$3,926TotalAmt
Program Services$3,272ProgramServicesAmt
Management And General$654ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$2,731TotalAmt
Program Services$509ProgramServicesAmt
Management And General$1,703ManagementAndGeneralAmt
Fundraising$519FundraisingAmt

Other Expenses OtherExpensesGrp (3 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmtFundraisingFundraisingAmt
MEALS AND ENTERTAINMENT$18,286$15,913$1,780$593
EDUCATION TRANSPORTATIO$5,622$5,531$69$22
MISCELLANEOUS$673$451$206$16

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$983,415TotalAmt
Program Services$643,768ProgramServicesAmt
Management And General$223,127ManagementAndGeneralAmt
Fundraising$116,520FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$631,591BOYAmt
EOY$936,251EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$133,218BOYAmt
EOY$133,355EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$90,957BOYAmt
EOY$238,634EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$6,805BOYAmt
EOY$16,707EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$19,631LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$18,638LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$4,919BOYAmt
EOY$993EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$867,490BOYAmt
EOY$1,325,940EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$57,520BOYAmt
EOY$64,824EOYAmt

Grants Payable GrantsPayableGrp

FieldValueIRS element (for citing)
BOY$23,228BOYAmt
EOY$13,863EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
EOY$154,431EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$80,748BOYAmt
EOY$233,118EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$505,522BOYAmt
EOY$588,633EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$281,220BOYAmt
EOY$504,189EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$786,742BOYAmt
EOY$1,092,822EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$867,490BOYAmt
EOY$1,325,940EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$306,080ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$419,809CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$877,036CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$1,096,815CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$807,984CurrentTaxYearMinus1YearAmt
Current Tax Year$1,289,358CurrentTaxYearAmt
Total$4,491,002TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$419,809CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$877,036CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$1,096,815CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$807,984CurrentTaxYearMinus1YearAmt
Current Tax Year$1,289,358CurrentTaxYearAmt
Total$4,491,002TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$675,850SubstantialContributorsTotAmt
Public Support Total170$3,815,152PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$165CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$180CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$205CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$201CurrentTaxYearMinus1YearAmt
Current Tax Year$137CurrentTaxYearAmt
Total$888TotalAmt
FieldValueIRS element (for citing)
Total Support$4,491,890TotalSupportAmt
Gross Receipts Rltd Activities$144,588GrossReceiptsRltdActivitiesAmt
Public Support CY1700.84930PublicSupportCY170Pct
Public Support PY1700.82700PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$19,631OtherCostOrOtherBasisAmt
Depreciation$18,638DepreciationAmt
Book Value$993BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$993TotalBookValueLandBuildingsAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$1,332,495TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$43,000DonatedServicesAndUseFcltsAmt
Revenue Not Reported$43,000RevenueNotReportedAmt
Revenue Subtotal$1,289,495RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$1,289,495TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$1,026,415TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$43,000DonatedServicesUseFcltsAmt
Expenses Not Reported$43,000ExpensesNotReportedAmt
Expenses Subtotal$983,415ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$983,415TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTHE BRANDLAB HAS A TAX-EXEMPT STATUS UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND MINNESOTA STATUTE 290.05. IT HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE AND CONTRIBUTIONS BY DONORS ARE TAX DEDUCTIBLE. THE BRANDLAB DID NOT HAVE ANY UNRELATED BUSINESS INCOME IN 2020 OR 2019. THE BRANDLAB BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND ACCORDINGLY, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS.ExplanationTxt

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Solicitation Of Non Govt GrantsYes (X)SolicitationOfNonGovtGrantsInd
Agrmt Prof Fundraising ActyYes (1)AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Organization Business Name OrganizationBusinessName

FieldValueIRS element (for citing)
Business Name Line1CROWLEY WHITE HELMER & SEVIG INCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line11619 DAYTON AVE SUITE 106AddressLine1Txt
CityST PAULCityNm
State AbbreviationMNStateAbbreviationCd
ZIP55104ZIPCd
FieldValueIRS element (for citing)
ActivityCAPITAL CAMPAIGNActivityTxt
Fundraiser Control Of Funds0FundraiserControlOfFundsInd
Gross Receipts$175,000GrossReceiptsAmt
Retained By Contractor$37,500RetainedByContractorAmt
Net To Organization$137,500NetToOrganizationAmt
FieldValueIRS element (for citing)
Total Gross Receipts$175,000TotalGrossReceiptsAmt
Total Retained By Contractors$37,500TotalRetainedByContractorsAmt
Total Net To Organization$137,500TotalNetToOrganizationAmt
Licensed StatesMNLicensedStatesCd

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Grants Other Asst To Indiv In US GrantsOtherAsstToIndivInUSGrp

FieldValueIRS element (for citing)
Grant TypeSCHOLARSHIPSGrantTypeTxt
Recipient22RecipientCnt
Cash Grant$32,724CashGrantAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART IIIFormAndLineReferenceDesc
ExplanationA COMMITTEE OF VOLUNTEERS REVIEWS SCHOLARSHIP APPLICATIONS. A STAFF MEMBER ALSO HELPS FACILITATE THE COMMITTEE. THE COMMITTEE MAKES RECOMMENDATIONS ON WHO THEY ELECT SHOULD BE AWARDED SCHOLARSHIPS.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (5 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11BAN INDEPENDENT ACCOUNTING FIRM PREPARES THE 990. THE TREASURER AND EXECUTIVE DIRECTOR VERIFY THE AMOUNTS AND OTHER INFORMATION ON THE FORM 990. THE BOARD CHAIR COMPLETES THE REVIEW AND SIGNS OFF. THE FULL BOARD OF DIRECTORS IS PROVIDED A COPY OF THE FORM 990 PRIOR TO FILING WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12CTHE ORGANIZATION'S CONFLICT OF INTEREST POLICY APPLIES TO DIRECTORS, OFFICERS, AND MEMBERS OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS. CONFLICTS ARE DETERMINED BY THE BOARD SHALL DETERMINE WHETHER A CONFLICT EXISTS. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE/SHE SHALL LEAVE THE GOVERNING BOARD OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. THE INTERESTED DIRECTOR MAY BE PRESENT FOR DISCUSSION TO ANSWER QUESTIONS, BUT MAY NOT ADVOCATE FOR THE ACTION TO BE TAKEN, CANNOT BE INCLUDED TO ESTABLISH A QUORUM FOR THE MEETING, AND MUST LEAVE THE ROOM WHILE A VOTE IS TAKEN. THE MINUTES OF ALL ACTIONS TAKEN ON SUCH MATTERS SHALL CLEARLY REFLECT THAT THESE REQUIREMENTS HAVE BEEN MET.
FORM 990, PART VI, SECTION B, LINE 15ATHE BOARD OF DIRECTORS REVIEW AND APPROVE THE COMPENSATION OF THE EXECUTIVE DIRECTOR BASED ON THE PROPOSED BUDGET AND SALARIES OF SIMILAR ROLES OF COMPARABLE NONPROFITS.
FORM 990, PART VI, SECTION C, LINE 19AVAILABLE UPON REQUEST.
PART XII, LINE 2CTHIS PROCESS HAS NOT CHANGED FROM PRIOR YEAR.

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