2020-12-22T18:29:10-06:00 2020-06-30 411647057 MAHONEYULBRICHCHRISTIANSEN & RUSS PA 10 RIVER PARK PLAZA SUITE 800 SAINT PAUL MN 55107 990 2019-07-01 800199088 THE BRANDLAB THEB 6124830167 110 N 5TH STREET MINNEAPOLIS MN 55403 ELLEN WALTHOUR EXECUTIVE DIRECTOR 6124830167 2020-12-16 1 MARC A KOTSONAS P00544551 6512276695 2020-12-16 2019 2022-09-23 18:48:47Z ELLEN WALTHOUR 110 N 5TH STREET MINNEAPOLIS MN 55403 1289495 0 X WWW.THEBRANDLAB.ORG X 2008 MN TO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY. 12 12 126 218 0 0 807984 1289358 4992 0 201 137 0 0 813177 1289495 51938 32724 0 0 750390 720085 6961 20759 116520 140227 209847 949516 983415 -136339 306080 867490 1325940 80748 233118 786742 1092822 X TO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY. 0 0 371560 32724 INTERNSHIP - THIS YEAR THE BRANDLAB (TBL) REACHED ANOTHER MAJOR MILESTONE. WE LAUNCHED IN A THIRD MARKET THROUGH A STRATEGIC PARTNERSHIP WITH A LIKE MINDED ORGANIZATION CALLED CHICAGO SCHOLARS. THIS ADDITION ALLOWED US TO GROW OUR REACH AND CREATE A BIGGER IMPACT. TODAY, BETWEEN THREE MARKETS, WE INTRODUCED OVER 1000 HIGH SCHOOL STUDENTS TO THE IDEA OF A CREATIVE CAREER AND WE WERE ON TRACK TO PLACE 100 STUDENTS INTO PAID INTERNSHIPS. THEN COVID 19 STRUCK AND WE, ALONG WITH THE REST OF THE WORLD, WENT VIRTUAL. BUT WE DID NOT CANCEL OUR PROGRAMS. WE QUICKLY PIVOTED AND PROVIDED 78 PAID INTERNSHIPS FOR YOUNG ADULTS FROM MINNEAPOLIS, CHICAGO, AND KANSAS CITY. WE ASKED ALL OF OUR PARTNERS TO MOVE THEIR DONATIONS FROM HAVING AN INTERN IN THEIR ORGANIZATION TO TRUSTING THE BRANDLAB STAFF TO LEAD SMALL COHORTS OF INTERNS. WE MATCHED AN AGENCY TO A CLIENT AND EVERY INTERN FROM SUMMER OF 2020 WORKED ON A REAL BUSINESS CHALLENGE. OUR AGENCY PARTNERS SERVED AS COCOLLABOARATER AND TEACHERS TO OUR INTERNS AND THE CLIENTS WERE JUST THAT, CLIENTS. THEY CRITIQUED WORK AND PUSHED OUR INTERNS TO DO MORE. THEY DELIVERED! WE CONSISTENTLY USE DATA TO MEASURE OUR IMPACT AND INFORM OUR PROGRAMS TO MAKE CONTINUOUS IMPROVEMENTS. IN SUMMER OF 2020, EVEN IN A VIRTUAL SETTING, OUR INTERNS SAID, - 100% FEEL THEIR IDEAS WERE VALUED - 83% FEEL THEY'VE ATTAINED SKILLS NEEDED TO DO WELL- 60% FEEL THEY MADE A CONNECTION IN THE MARKETING INDUSTRY THAT THEY WILL UTILIZE IN THE FUTURE- 55% SAY THEY'VE MADE 2+ NEW FRIENDS- 95% PLANNING TO PURSUE A DEGREE IN A MARKETING RELATED FIELD 108090 CONNECT - IN OUR CONNECT PROGRAM THIS YEAR ALONE WE MADE 32 MENTOR MENTEE MATCHES REACHING 170 TOTAL. CONNECT WAS ALSO RESPONSIBLE FOR PLACING 3 APPRENTICES INTO 6 MONTH WORKING OPPORTUNITIES THAT WILL HOPEFULLY LEAD TO FULL TIME EMPLOYMENT IN 2022. THREE NEW IN HOUSE PROJECTS HAVE COME ALLOWING THE BRANDLAB CONNECT PROGRAM TO HIRE 18 YOUNG PEOPLE FOR PART TIME EMPLOYMENT THAT IS FULL OF SKILL BUILDING AND ENSURING WE CONTINUE TO BUILD 21ST CENTURY SKILLS FOR OUR TALENTED YOUTH. FINALLY A FELLOWSHIP PROGRAM WAS LAUNCHED. WE ARE IN THE EARLY STAGES OF PLANNING BUT 4 CORPORATIONS ARE COMMITTED AND WE WILL BE HIRING 18 YOUNG PEOPLE FOR AN 8 MONTH LEARNING WORK EXPERIENCE. 164118 FEARLESS - IN ADDITION TO PROVIDING ACCESS AND OPPORTUNITY FOR YOUNG CREATIVE ADULTS WE WORK WITH THE INDUSTRY TO ENSURE WORKPLACES ARE FREE OF BIAS. LAST YEAR ALONE IN OUR FEARLESS WORK WE GUIDED OVER 3000 ADULTS IN CONVERSATIONS ON RACE AND CLASS TO ENSURE WORKPLACE CULTURE IS INCLUSIVE TO ENSURE ALL PEOPLE THRIVE. 643768 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 9 0 1 126 1 0 0 0 0 0 1 1 0 0 0 0 0 0 X 12 12 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 0 1 0 0 MN X ELLEN WALTHOUR 6124830167 110 N 5TH STREET MINNEAPOLIS MN 55403 MIKE CAGUIN CHAIR 2.00 X X 0 0 0 INGRID SABAH VICE CHAIR 1.00 X X 0 0 0 MARY BETH GEORGE TREASURER 1.50 X X 0 0 0 ROXANNE BERSTEIN BOARD MEMBER 0.50 X 0 0 0 FRANK CROWSON BOARD MEMBER 0.50 X 0 0 0 KAREN DEUTSCH BOARD MEMBER 0.50 X 0 0 0 LORENZ ESQUERRA BOARD MEMBER 0.50 X 0 0 0 SPIWE JEFFERSON BOARD MEMBER 0.50 X 0 0 0 JEFF KING BOARD MEMBER 0.50 X 0 0 0 TRAVON SELLERS BOARD MEMBER 0.50 X 0 0 0 KATHY MCCUSKEY BOARD MEMBER 0.50 X 0 0 0 MILENA OLIVEIRA BOARD MEMBER 0.50 X 0 0 0 ELLEN WALTHOUR EXECUTIVE DIRECTOR 50.00 X 90000 0 2744 90000 0 2744 0 0 0 0 0 1289358 1289358 137 137 1289495 0 0 137 32724 32724 94199 65939 14130 14130 549589 372088 110757 66744 20138 3355 15233 1550 56159 39494 9886 6779 4100 2854 1246 84516 58836 25680 20759 20759 75817 36618 36577 2622 1501 862 214 425 4461 1986 1820 655 3783 1573 1364 846 4431 1763 1808 860 3926 3272 654 2731 509 1703 519 MEALS AND ENTERTAINMENT 18286 15913 1780 593 EDUCATION TRANSPORTATIO 5622 5531 69 22 MISCELLANEOUS 673 451 206 16 983415 643768 223127 116520 631591 936251 133218 133355 90957 238634 6805 16707 19631 18638 4919 993 867490 1325940 57520 64824 23228 13863 154431 80748 233118 X 505522 588633 281220 504189 786742 1092822 867490 1325940 306080 0 X X 0 1 X 1 0 X 419809 877036 1096815 807984 1289358 4491002 419809 877036 1096815 807984 1289358 4491002 675850 3815152 165 180 205 201 137 888 4491890 144588 0.84930 0.82700 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 19631 18638 993 993 X 1332495 43000 43000 1289495 0 1289495 1026415 43000 43000 983415 0 983415 PART X, LINE 2: THE BRANDLAB HAS A TAX-EXEMPT STATUS UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND MINNESOTA STATUTE 290.05. IT HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE AND CONTRIBUTIONS BY DONORS ARE TAX DEDUCTIBLE. THE BRANDLAB DID NOT HAVE ANY UNRELATED BUSINESS INCOME IN 2020 OR 2019. THE BRANDLAB BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND ACCORDINGLY, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. X 1 CROWLEY WHITE HELMER & SEVIG INC 1619 DAYTON AVE SUITE 106 ST PAUL MN 55104 CAPITAL CAMPAIGN 0 175000 37500 137500 175000 37500 137500 MN 1 SCHOLARSHIPS 22 32724 PART III A COMMITTEE OF VOLUNTEERS REVIEWS SCHOLARSHIP APPLICATIONS. A STAFF MEMBER ALSO HELPS FACILITATE THE COMMITTEE. THE COMMITTEE MAKES RECOMMENDATIONS ON WHO THEY ELECT SHOULD BE AWARDED SCHOLARSHIPS. FORM 990, PART VI, SECTION B, LINE 11B AN INDEPENDENT ACCOUNTING FIRM PREPARES THE 990. THE TREASURER AND EXECUTIVE DIRECTOR VERIFY THE AMOUNTS AND OTHER INFORMATION ON THE FORM 990. THE BOARD CHAIR COMPLETES THE REVIEW AND SIGNS OFF. THE FULL BOARD OF DIRECTORS IS PROVIDED A COPY OF THE FORM 990 PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY APPLIES TO DIRECTORS, OFFICERS, AND MEMBERS OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS. CONFLICTS ARE DETERMINED BY THE BOARD SHALL DETERMINE WHETHER A CONFLICT EXISTS. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE/SHE SHALL LEAVE THE GOVERNING BOARD OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. THE INTERESTED DIRECTOR MAY BE PRESENT FOR DISCUSSION TO ANSWER QUESTIONS, BUT MAY NOT ADVOCATE FOR THE ACTION TO BE TAKEN, CANNOT BE INCLUDED TO ESTABLISH A QUORUM FOR THE MEETING, AND MUST LEAVE THE ROOM WHILE A VOTE IS TAKEN. THE MINUTES OF ALL ACTIONS TAKEN ON SUCH MATTERS SHALL CLEARLY REFLECT THAT THESE REQUIREMENTS HAVE BEEN MET. FORM 990, PART VI, SECTION B, LINE 15A THE BOARD OF DIRECTORS REVIEW AND APPROVE THE COMPENSATION OF THE EXECUTIVE DIRECTOR BASED ON THE PROPOSED BUDGET AND SALARIES OF SIMILAR ROLES OF COMPARABLE NONPROFITS. FORM 990, PART VI, SECTION C, LINE 19 AVAILABLE UPON REQUEST. PART XII, LINE 2C THIS PROCESS HAS NOT CHANGED FROM PRIOR YEAR.