ONLINE PUBLISHERS ASSOCIATION INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization
ONLINE PUBLISHERS ASSOCIATION INC (EIN 13-4182652)
Tax period
2020-01-01 to 2020-12-31
Filed
2021-11-15
IRS object ID
202133199349306828
Schema version
2020v4.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-11-15T10:21:02-06:00ReturnTs
Tax Period End2020-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN454037800PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1BURDETTE SMITH & BISH LLCBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line14114 LEGATO ROAD 5TH FLOORAddressLine1Txt
CityFAIRFAXCityNm
State AbbreviationVAStateAbbreviationCd
ZIP22033ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2020-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN134182652EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ONLINE PUBLISHERS ASSOCIATION INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlONLIBusinessNameControlTxt
Phone6464731000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1530 7TH AVENUE NO M1AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJASON KINTPersonNm
Person TitlePRESIDENTPersonTitleTxt
Phone6464731000PhoneNum
Signature2021-11-12SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstJASONPersonFirstNm
Person LastKINTPersonLastNm
FieldValueIRS element (for citing)
SSNXXX-XX-XXXXSSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonSARAH E DEVOE CPAPreparerPersonNm
PTINP01350114PTIN
Phone7035915200PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2020TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1DIGITAL CONTENT NEXTBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerJASON KINTPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1530 7TH AVENUE M1AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$3,779,566GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.DIGITALCONTENTNEXT.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2001FormationYr
Legal Domicile StateNYLegalDomicileStateCd
Activity Or MissionTHE PRIMARY PURPOSE OF THE DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS.ActivityOrMissionDesc
Voting Members Governing Body39VotingMembersGoverningBodyCnt
Voting Members Independent39VotingMembersIndependentCnt
Total Employee0TotalEmployeeCnt
Total Volunteers0TotalVolunteersCnt
Total Gross UBI$55,698TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$54,698NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$3,146,417PYContributionsGrantsAmt
CY Contributions Grants$3,004,952CYContributionsGrantsAmt
PY Program Service Revenue$871,868PYProgramServiceRevenueAmt
CY Program Service Revenue$774,348CYProgramServiceRevenueAmt
PY Investment Income$855PYInvestmentIncomeAmt
CY Investment Income$266CYInvestmentIncomeAmt
PY Other Revenue$0PYOtherRevenueAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$4,019,140PYTotalRevenueAmt
CY Total Revenue$3,779,566CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$2,698,365PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$2,604,891CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$1,323,168PYOtherExpensesAmt
CY Other Expenses$1,132,616CYOtherExpensesAmt
PY Total Expenses$4,021,533PYTotalExpensesAmt
CY Total Expenses$3,737,507CYTotalExpensesAmt
PY Revenues Less Expenses-$2,393PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$42,059CYRevenuesLessExpensesAmt
Total Assets BOY$1,592,646TotalAssetsBOYAmt
Total Assets EOY$2,487,833TotalAssetsEOYAmt
Total Liabilities BOY$1,518,552TotalLiabilitiesBOYAmt
Total Liabilities EOY$2,371,680TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$74,094NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$116,153NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTHE PRIMARY PURPOSE OF DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT, AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS.ALF OF OUR MEMBERS.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescDURING 2020, DCN CONTINUED TO AGGREGATE AND PUBLISH ITS BENCHMARK SERIES OF PROPRIETARY REPORTS ON REVENUES, EXPENSES AND ORGANIZATIONAL TRENDS ACROSS DCN MEMBERS' DIGITAL BUSINESSES ON MOBILE, DESKTOP AND VIDEO. IN ADDITION, DCN PRODUCED SNAP SURVEYS OF THE MEMBERSHIP INCLUDING AN ANALYSIS OF THE PROGRAMMATIC MARKETPLACE, BRAND SAFETY, COVID IMPACT EXPECTATIONS, RETURN TO WORK PLANS AND AUDIENCE REVENUE STRATEGIES IN LATE 2020. DCN ALSO RELEASED EXTERNAL CONSUMER RESEARCH ON EXPECTATIONS AROUND CHANGES TO COOKIES, DATA PROTECTION AND PRIVACY. OTHER PRIVATE ACTIVITIES FOR OUR MEMBERSHIP IN ADDITION TO BOARD MEETINGS INCLUDED MEMBER EVENTS APPROACHING 700 ATTENDEES.Desc
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other SecYes (1)ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntYes (1)BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document0IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee0EmployeeCnt
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members39GoverningBodyVotingMembersCnt
Independent Voting Member39IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To ApprovaYes (1)DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc0RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention Policy0DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldDCStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1THE ORGANIZATIONBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone6464731000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1530 7TH AVENUE NO M1AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (47 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
MICHAEL FINNEGAN
CHAIR1.00Yes (X)Yes (X)$0$0$0
DEBBY KRENEK
TREASURER1.00Yes (X)$0$0$0
JIM KENNEDY
DIRECTOR1.00Yes (X)$0$0$0
SUSAN FOX
DIRECTOR1.00Yes (X)$0$0$0
KEVIN GENTZEL
DIRECTOR1.00Yes (X)$0$0$0
JOY ROBINS
DIRECTOR1.00Yes (X)$0$0$0
JASON FOX
DIRECTOR1.00Yes (X)$0$0$0
REBECCA GROSSMAN-COHEN
DIRECTOR1.00Yes (X)$0$0$0
DAN CHECK
DIRECTOR1.00Yes (X)$0$0$0
GREGG KLAYMAN
DIRECTOR1.00Yes (X)$0$0$0
CATHERINE LEVENE
DIRECTOR1.00Yes (X)$0$0$0
IRA RUBENSTEIN
DIRECTOR1.00Yes (X)$0$0$0
JEFF COLLINS
DIRECTOR1.00Yes (X)$0$0$0
JOSEPH ROSENFELD
DIRECTOR1.00Yes (X)$0$0$0
THOMAS HJELM
DIRECTOR1.00Yes (X)$0$0$0
SAMEER DEEN
DIRECTOR1.00Yes (X)$0$0$0
PATRICK STEEL
DIRECTOR1.00Yes (X)$0$0$0
NEIL PATEL
DIRECTOR1.00Yes (X)$0$0$0
SHERI BACHSTEIN
DIRECTOR1.00Yes (X)$0$0$0
REGINA BUCKLEY
DIRECTOR1.00Yes (X)$0$0$0
JENNY BURKE
DIRECTOR1.00Yes (X)$0$0$0
MELISSA CHICKERING
DIRECTOR1.00Yes (X)$0$0$0
PAMELA DRUCKER
DIRECTOR1.00Yes (X)$0$0$0
CHRISTIAN BAESLER
DIRECTOR1.00Yes (X)$0$0$0
JIM SPANFELLER
DIRECTOR1.00Yes (X)$0$0$0
TOM SLY
DIRECTOR1.00Yes (X)$0$0$0
CHRISTINE COOK
SECRETARY1.00Yes (X)$0$0$0
DIETRICH VON KLADEN
DIRECTOR1.00Yes (X)$0$0$0
CHRISTY TANNER
DIRECTOR1.00Yes (X)$0$0$0
PERRIN DONIGER
DIRECTOR1.00Yes (X)$0$0$0
PAM WASSERSTEIN
DIRECTOR1.00Yes (X)$0$0$0
SEAN MARIO
DIRECTOR1.00Yes (X)$0$0$0
SARAH MCCONVILLE
DIRECTOR1.00Yes (X)$0$0$0
ERICA CARTER
DIRECTOR1.00Yes (X)$0$0$0
BOB COHN
DIRECTOR1.00Yes (X)$0$0$0
MICHAEL ZIMBALIST
DIRECTOR1.00Yes (X)$0$0$0
CHRIS SHOUP
DIRECTOR1.00Yes (X)$0$0$0
JON SLADE
DIRECTOR1.00Yes (X)$0$0$0
M SCOTT HAVENS
DIRECTOR1.00Yes (X)$0$0$0
JASON KINT
CEO40.00Yes (X)$537,393$0$39,796
ALEXANDRA ROMAN
VP, MEMBER RELATIONS40.00$199,090$0$16,072Yes (X)
LISA KERR
SVP MARKETING DEVELOPMENT40.00$382,856$0$22,544Yes (X)
LISA ABOUREZK
SVP MARKETING40.00$311,474$0$36,237Yes (X)
CHRISTOPHER PEDIGO
DIRECTOR GOV'T AFFAIRS40.00$289,512$0$12,718Yes (X)
MICHELLE MANAFY
EDITORIAL DIRECTOR40.00$165,738$0$30,055Yes (X)
RANDE PRICE
DIRECTOR OF RESEARCH40.00$167,948$0$23,211Yes (X)
EMILY FISHBEIN
DIRECTOR OF EVENTS/CONF40.00$150,365$0$15,500Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$2,204,376TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$196,133TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K8IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1MCGUIRE WOODS LLPBusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

FieldValueIRS element (for citing)
Address Line1800 E CANAL STREETAddressLine1Txt
CityRICHMONDCityNm
State AbbreviationVAStateAbbreviationCd
ZIP23219ZIPCd
FieldValueIRS element (for citing)
ServicesLEGALServicesDesc
Compensation$137,880CompensationAmt
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K1CntrctRcvdGreaterThan100KCnt
Membership Dues$3,004,952MembershipDuesAmt
Total Contributions$3,004,952TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
CONFERENCE INCOME611600$718,650$718,650
ADVERTISING INCOME541800$55,698$55,698
FieldValueIRS element (for citing)
Total Program Service Revenue$774,348TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$266TotalRevenueColumnAmt
Exclusion$266ExclusionAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$3,779,566TotalRevenueColumnAmt
Related Or Exempt Func Income$718,650RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$55,698UnrelatedBusinessRevenueAmt
Exclusion$266ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$1,773,401TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$479,040TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$83,466TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$129,742TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$139,242TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$77,797TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$64,676TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$137,880TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$8,292TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$37,258TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$47,692TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$6,867TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$589,776TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$13,699TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$3,520TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
RESEARCH$52,520
PUBLIC RELATIONS$48,584
MEMBERSHIP & SUBSCRIPTI$27,645
UNRELATED BUSINESS INCO$16,410

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$3,737,507TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$274,714BOYAmt
EOY$985,003EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$397,510BOYAmt
EOY$1,110,891EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$199,500BOYAmt
EOY$35,000EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$389,721BOYAmt
EOY$32,773EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$56,409LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$43,471LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$13,490BOYAmt
EOY$12,938EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$250,000BOYAmt
EOY$250,000EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$18,173BOYAmt
EOY$8,526EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$49,538BOYAmt
EOY$52,702EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$1,592,646BOYAmt
EOY$2,487,833EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$516,952BOYAmt
EOY$487,176EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$1,001,600BOYAmt
EOY$1,873,779EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$10,725EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$1,518,552BOYAmt
EOY$2,371,680EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$74,094BOYAmt
EOY$116,153EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$74,094BOYAmt
EOY$116,153EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,592,646BOYAmt
EOY$2,487,833EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$42,059ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewYes (1)AccountantCompileOrReviewInd

Acct Compile Or Review Basis AcctCompileOrReviewBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
FS Audited0FSAuditedInd
Audit Committee0AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House Lobbying0OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd
Dues Assessments$3,060,650DuesAssessmentsAmt
Non Deductible Lbbyng Pltcl CY$399,816NonDeductibleLbbyngPltclCYAmt
Non Deductible Lbbyng Pltcl Tot$399,816NonDeductibleLbbyngPltclTotAmt
Aggregate Reported Dues Ntc$399,816AggregateReportedDuesNtcAmt

Schedule D IRS990ScheduleD

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$56,409OtherCostOrOtherBasisAmt
Depreciation$43,471DepreciationAmt
Book Value$12,938BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$12,938TotalBookValueLandBuildingsAmt

Closely Held Equity Interests CloselyHeldEquityInterestsGrp

FieldValueIRS element (for citing)
Book Value$250,000BookValueAmt
Method ValuationCMethodValuationCd
FieldValueIRS element (for citing)
Total Book Value Securities$250,000TotalBookValueSecuritiesAmt
Federal Income Tax Liability$7,447FederalIncomeTaxLiabilityAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescSTATE INCOME TAXES PAYABLEDesc
Amt$3,278Amt
FieldValueIRS element (for citing)
Total Liability$10,725TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationDCN IS A NOT-FOR-PROFIT ORGANIZATION THAT IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND HAS BEEN DETERMINED BY THE INTERNAL REVENUE SERVICE NOT TO BE A PRIVATE FOUNDATION. A PORTION OF MEMBERSHIP DUES ARE TREATED AS ADVERTISING INCOME FOR TAX PURPOSES BECAUSE THESE MEMBERS UTILIZE ADVERTISING SPACE ON DCN'S ONLINE NEWSLETTER. THIS ADVERTISING INCOME, LESS RELATED EXPENSES, IS DEEMED UNRELATED BUSINESS INCOME AND IS SUBJECT TO TAXATION. DCN ALSO INCURS LOBBYING COSTS UPON WHICH IT MAY ELECT TO PAY A 35% PROXY TAX OR PASS THE EXPENSE THROUGH TO ITS MEMBERS IN THE FORM OF NON-DEDUCTIBLE MEMBERSHIP DUES. FOR 2020 AND 2019, DCN ELECTED TO PASS THE EXPENSE THROUGH TO ITS MEMBERS IN LIEU OF PAYING EXCISE TAX. MANAGEMENT DOES NOT BELIEVE DCN HAS TAKEN ANY UNCERTAIN TAX POSITIONS THAT WOULD BE MATERIAL TO THE FINANCIAL STATEMENTS. WITH FEW EXCEPTIONS, DCN IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY THE FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS PRIOR TO 2017.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeYes (X)CompensationCommitteeInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (8 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JASON KINT
CEO$334,873$0$202,520$0$0$0$14,250$0$25,546$0$577,189$0$0$0
LISA KERR
SVP MARKETING DEVELOPMENT$311,575$0$71,281$0$0$0$14,127$0$8,417$0$405,400$0$0$0
LISA ABOUREZK
SVP MARKETING$284,179$0$27,295$0$0$0$12,113$0$24,124$0$347,711$0$0$0
CHRISTOPHER PEDIGO
DIRECTOR GOV'T AFFAIRS$273,972$0$15,540$0$0$0$12,693$0$25$0$302,230$0$0$0
ALEXANDRA ROMAN
VP, MEMBER RELATIONS$155,420$0$43,670$0$0$0$8,198$0$7,874$0$215,162$0$0$0
MICHELLE MANAFY
EDITORIAL DIRECTOR$150,606$0$15,132$0$0$0$6,629$0$23,426$0$195,793$0$0$0
RANDE PRICE
DIRECTOR OF RESEARCH$152,880$0$15,068$0$0$0$7,735$0$15,476$0$191,159$0$0$0
EMILY FISHBEIN
DIRECTOR OF EVENTS/CONF$136,637$0$13,728$0$0$0$7,518$0$7,982$0$165,865$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 3FormAndLineReferenceDesc
ExplanationTHE DCN EXECUTIVE COMMITTEE ESTABLISHES THE PRIORITIES FOR THE YEAR FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE ESTABLISHES COMPENSATION BASED ON COMPARABLE DATA FROM OTHER ASSOCIATIONS. AT YEAR'S END, THE DCN COMPENSATION COMMITTEE REVIEWS THE ACCOMPLISHMENTS IN LIGHT OF THE PRIORITIES TO DETERMINE BONUS COMPENSATION OF THE CEO.ExplanationTxt

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp (2 entries)

Relationship DescriptionRelationshipDescriptionTxtTransactionTransactionAmtTransactionTransactionDescSharing Of RevenuesSharingOfRevenuesInd
TRUSTX DIGITAL ADVERTISING SERVICES INC PBC
ORGANIZATION OWNS 100% OF TRUSTX$43,552PAYABLES TO/FROM0
TRUSTX DIGITAL ADVERTISING SERVICES INC PBC
ORGANIZATION OWNS 100% OF TRUSTX$250,000INVESTMENT IN TRUSTX0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6DCN HAS 3 CLASSES OF MEMBERSHIP, BUT ONLY ONE HAS FULL VOTING POWER.
FORM 990, PART VI, SECTION A, LINE 7AVOTING MEMBERS OF DCN ELECT BOARD MEMBERS ANNUALLY.
FORM 990, PART VI, SECTION A, LINE 7BTHE FOLLOWING DECISIONS OF THE BOARD OF DIRECTORS MUST BE APPROVED BY MEMBERS: 1)AMENDMENTS TO THE CERTIFICATE OF INCORPORATION OR A JUDICIAL DISSOLUTION, 2)DISPOSITION OF ALL, OR SUBSTANTIALLY ALL, OF THE ASSETS OF THE CORPORATION AND 3)PLANS TO MERGE OR CONSOLIDATE.
FORM 990, PART VI, SECTION B, LINE 11BTHE FORM 990 IS REVIEWED BY THE PRESIDENT AND ACCOUNTANT BEFORE IT IS FILED.
FORM 990, PART VI, SECTION B, LINE 15ATHE PROCESS FOR DETERMINING COMPENSATION FOR THE PRESIDENT IS AS FOLLOWS. THE CHAIRMAN OF THE BOARD REQUESTS WRITTEN INPUT FROM EACH OF THE EXECUTIVE COMMITTEE MEMBERS REGARDING THE AREAS THAT THE PRESIDENT EXCELLED DURING THE YEAR, AS WELL AS THOSE THAT REQUIRE IMPROVEMENT. IN ADDITION, A MAJORITY OF THE EXECUTIVE COMMITTEE MEMBERS ALSO SIT ON OTHER ASSOCIATION BOARDS AND, THEREFORE, HAVE COMPARABLE DATA REGARDING COMPENSATION. THE CHAIRMAN THEN REVIEWS THE ASSOCIATION'S ACCOMPLISHMENTS, EXECUTIVE COMMITTEE INPUT AND COMPARABLE DATA TO DETERMINE COMPENSATION ADJUSTMENTS.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT GENERALLY AVAILABLE TO THE PUBLIC, BUT CONSIDERATION WILL BE GIVEN UPON REQUEST.
FORM 990, PART XII, LINE 2CNO CHANGE FROM PRIOR YEAR. THE EXECUTIVE COMMITTEE ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE ANNUAL REVIEW OF ITS FINANCIAL STATEMENTS & SELECTION OF AN INDEPENDENT ACCOUNTANT.

Schedule R IRS990ScheduleR

Id Related Org Txbl Corp Tr IdRelatedOrgTxblCorpTrGrp

Related Organization Name RelatedOrganizationName

FieldValueIRS element (for citing)
Business Name Line1TRUSTX DIGITAL ADVERTISING SERVICES INC PBCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1530 7TH AVENUE M1AddressLine1Txt
CityNEW YORKCityNm
State AbbreviationNYStateAbbreviationCd
ZIP10018ZIPCd
FieldValueIRS element (for citing)
EIN814310916EIN
Primary ActivitiesADVERTISINGPrimaryActivitiesTxt
Legal Domicile StateDELegalDomicileStateCd

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1ONLINE PUBLISHERS ASSOCIATION INCBusinessNameLine1Txt
FieldValueIRS element (for citing)
Entity TypeCEntityTypeTxt
Ownership1.00000OwnershipPct
Controlled Organization0ControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org0PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of Facilities0SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other OrgYes (1)ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (1)ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other Org0TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (3 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
TRUSTX DIGITAL ADVERTISING SERVICES INC PBC
O$1,355,875ACTUAL AMOUNT
TRUSTX DIGITAL ADVERTISING SERVICES INC PBC
Q$1,357,269ACTUAL AMOUNT
TRUSTX DIGITAL ADVERTISING SERVICES INC PBC
P$7,883ACTUAL AMOUNT

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