2021-11-15T10:21:02-06:00 2020-12-31 454037800 BURDETTE SMITH & BISH LLC 4114 LEGATO ROAD 5TH FLOOR FAIRFAX VA 22033 990 2020-01-01 134182652 ONLINE PUBLISHERS ASSOCIATION INC ONLI 6464731000 530 7TH AVENUE NO M1 NEW YORK NY 10018 JASON KINT PRESIDENT 6464731000 2021-11-12 1 JASON KINT XXX-XX-XXXX SARAH E DEVOE CPA P01350114 7035915200 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z DIGITAL CONTENT NEXT JASON KINT 530 7TH AVENUE M1 NEW YORK NY 10018 3779566 0 X WWW.DIGITALCONTENTNEXT.ORG X 2001 NY THE PRIMARY PURPOSE OF THE DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS. 39 39 0 0 55698 54698 3146417 3004952 871868 774348 855 266 0 0 4019140 3779566 0 0 0 0 2698365 2604891 0 0 0 1323168 1132616 4021533 3737507 -2393 42059 1592646 2487833 1518552 2371680 74094 116153 X THE PRIMARY PURPOSE OF DIGITAL CONTENT NEXT (DCN) IS TO HELP CREATE A FAVORABLE BUSINESS CLIMATE FOR DIGITAL MEDIA PUBLISHERS. DCN ACTS AS A VOICE FOR ITS MEMBERS BEFORE THE ADVERTISING COMMUNITY, THE PRESS, THE GOVERNMENT, AND THE PUBLIC. THROUGH RESEARCH AND COMMUNICATIONS, DCN HELPS ITS MEMBERS COMPETE IN THE MARKETPLACE FOR ADVERTISING SERVICES, AND WORKS TO COMMUNICATE THE VALUE OF QUALITY ONLINE CONTENT SITES TO ALL THE CONSTITUENCIES WE ADDRESS ON BEHALF OF OUR MEMBERS.ALF OF OUR MEMBERS. 0 0 DURING 2020, DCN CONTINUED TO AGGREGATE AND PUBLISH ITS BENCHMARK SERIES OF PROPRIETARY REPORTS ON REVENUES, EXPENSES AND ORGANIZATIONAL TRENDS ACROSS DCN MEMBERS' DIGITAL BUSINESSES ON MOBILE, DESKTOP AND VIDEO. IN ADDITION, DCN PRODUCED SNAP SURVEYS OF THE MEMBERSHIP INCLUDING AN ANALYSIS OF THE PROGRAMMATIC MARKETPLACE, BRAND SAFETY, COVID IMPACT EXPECTATIONS, RETURN TO WORK PLANS AND AUDIENCE REVENUE STRATEGIES IN LATE 2020. DCN ALSO RELEASED EXTERNAL CONSUMER RESEARCH ON EXPECTATIONS AROUND CHANGES TO COOKIES, DATA PROTECTION AND PRIVACY. OTHER PRIVATE ACTIVITIES FOR OUR MEMBERSHIP IN ADDITION TO BOARD MEETINGS INCLUDED MEMBER EVENTS APPROACHING 700 ATTENDEES. 0 0 0 1 0 0 0 0 0 1 1 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 X 39 39 0 0 0 0 1 1 1 1 1 0 0 0 1 1 0 1 0 1 0 0 NY DC X THE ORGANIZATION 6464731000 530 7TH AVENUE NO M1 NEW YORK NY 10018 MICHAEL FINNEGAN CHAIR 1.00 X X 0 0 0 DEBBY KRENEK TREASURER 1.00 X 0 0 0 JIM KENNEDY DIRECTOR 1.00 X 0 0 0 SUSAN FOX DIRECTOR 1.00 X 0 0 0 KEVIN GENTZEL DIRECTOR 1.00 X 0 0 0 JOY ROBINS DIRECTOR 1.00 X 0 0 0 JASON FOX DIRECTOR 1.00 X 0 0 0 REBECCA GROSSMAN-COHEN DIRECTOR 1.00 X 0 0 0 DAN CHECK DIRECTOR 1.00 X 0 0 0 GREGG KLAYMAN DIRECTOR 1.00 X 0 0 0 CATHERINE LEVENE DIRECTOR 1.00 X 0 0 0 IRA RUBENSTEIN DIRECTOR 1.00 X 0 0 0 JEFF COLLINS DIRECTOR 1.00 X 0 0 0 JOSEPH ROSENFELD DIRECTOR 1.00 X 0 0 0 THOMAS HJELM DIRECTOR 1.00 X 0 0 0 SAMEER DEEN DIRECTOR 1.00 X 0 0 0 PATRICK STEEL DIRECTOR 1.00 X 0 0 0 NEIL PATEL DIRECTOR 1.00 X 0 0 0 SHERI BACHSTEIN DIRECTOR 1.00 X 0 0 0 REGINA BUCKLEY DIRECTOR 1.00 X 0 0 0 JENNY BURKE DIRECTOR 1.00 X 0 0 0 MELISSA CHICKERING DIRECTOR 1.00 X 0 0 0 PAMELA DRUCKER DIRECTOR 1.00 X 0 0 0 CHRISTIAN BAESLER DIRECTOR 1.00 X 0 0 0 JIM SPANFELLER DIRECTOR 1.00 X 0 0 0 TOM SLY DIRECTOR 1.00 X 0 0 0 CHRISTINE COOK SECRETARY 1.00 X 0 0 0 DIETRICH VON KLADEN DIRECTOR 1.00 X 0 0 0 CHRISTY TANNER DIRECTOR 1.00 X 0 0 0 PERRIN DONIGER DIRECTOR 1.00 X 0 0 0 PAM WASSERSTEIN DIRECTOR 1.00 X 0 0 0 SEAN MARIO DIRECTOR 1.00 X 0 0 0 SARAH MCCONVILLE DIRECTOR 1.00 X 0 0 0 ERICA CARTER DIRECTOR 1.00 X 0 0 0 BOB COHN DIRECTOR 1.00 X 0 0 0 MICHAEL ZIMBALIST DIRECTOR 1.00 X 0 0 0 CHRIS SHOUP DIRECTOR 1.00 X 0 0 0 JON SLADE DIRECTOR 1.00 X 0 0 0 M SCOTT HAVENS DIRECTOR 1.00 X 0 0 0 JASON KINT CEO 40.00 X 537393 0 39796 ALEXANDRA ROMAN VP, MEMBER RELATIONS 40.00 X 199090 0 16072 LISA KERR SVP MARKETING DEVELOPMENT 40.00 X 382856 0 22544 LISA ABOUREZK SVP MARKETING 40.00 X 311474 0 36237 CHRISTOPHER PEDIGO DIRECTOR GOV'T AFFAIRS 40.00 X 289512 0 12718 MICHELLE MANAFY EDITORIAL DIRECTOR 40.00 X 165738 0 30055 RANDE PRICE DIRECTOR OF RESEARCH 40.00 X 167948 0 23211 EMILY FISHBEIN DIRECTOR OF EVENTS/CONF 40.00 X 150365 0 15500 2204376 0 196133 8 0 1 0 MCGUIRE WOODS LLP 800 E CANAL STREET RICHMOND VA 23219 LEGAL 137880 1 3004952 3004952 CONFERENCE INCOME 611600 718650 718650 ADVERTISING INCOME 541800 55698 55698 774348 266 266 3779566 718650 55698 266 1773401 479040 83466 129742 139242 77797 64676 137880 8292 37258 47692 6867 589776 13699 3520 RESEARCH 52520 PUBLIC RELATIONS 48584 MEMBERSHIP & SUBSCRIPTI 27645 UNRELATED BUSINESS INCO 16410 3737507 274714 985003 397510 1110891 199500 35000 389721 32773 56409 43471 13490 12938 250000 250000 18173 8526 49538 52702 1592646 2487833 516952 487176 1001600 1873779 0 10725 1518552 2371680 X 74094 116153 74094 116153 1592646 2487833 42059 0 X X 1 X 0 0 0 0 0 0 3060650 399816 399816 399816 56409 43471 12938 12938 250000 C 250000 7447 STATE INCOME TAXES PAYABLE 3278 10725 X PART X, LINE 2: DCN IS A NOT-FOR-PROFIT ORGANIZATION THAT IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND HAS BEEN DETERMINED BY THE INTERNAL REVENUE SERVICE NOT TO BE A PRIVATE FOUNDATION. A PORTION OF MEMBERSHIP DUES ARE TREATED AS ADVERTISING INCOME FOR TAX PURPOSES BECAUSE THESE MEMBERS UTILIZE ADVERTISING SPACE ON DCN'S ONLINE NEWSLETTER. THIS ADVERTISING INCOME, LESS RELATED EXPENSES, IS DEEMED UNRELATED BUSINESS INCOME AND IS SUBJECT TO TAXATION. DCN ALSO INCURS LOBBYING COSTS UPON WHICH IT MAY ELECT TO PAY A 35% PROXY TAX OR PASS THE EXPENSE THROUGH TO ITS MEMBERS IN THE FORM OF NON-DEDUCTIBLE MEMBERSHIP DUES. FOR 2020 AND 2019, DCN ELECTED TO PASS THE EXPENSE THROUGH TO ITS MEMBERS IN LIEU OF PAYING EXCISE TAX. MANAGEMENT DOES NOT BELIEVE DCN HAS TAKEN ANY UNCERTAIN TAX POSITIONS THAT WOULD BE MATERIAL TO THE FINANCIAL STATEMENTS. WITH FEW EXCEPTIONS, DCN IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY THE FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS PRIOR TO 2017. X X 0 0 0 JASON KINT CEO 334873 0 202520 0 0 0 14250 0 25546 0 577189 0 0 0 LISA KERR SVP MARKETING DEVELOPMENT 311575 0 71281 0 0 0 14127 0 8417 0 405400 0 0 0 LISA ABOUREZK SVP MARKETING 284179 0 27295 0 0 0 12113 0 24124 0 347711 0 0 0 CHRISTOPHER PEDIGO DIRECTOR GOV'T AFFAIRS 273972 0 15540 0 0 0 12693 0 25 0 302230 0 0 0 ALEXANDRA ROMAN VP, MEMBER RELATIONS 155420 0 43670 0 0 0 8198 0 7874 0 215162 0 0 0 MICHELLE MANAFY EDITORIAL DIRECTOR 150606 0 15132 0 0 0 6629 0 23426 0 195793 0 0 0 RANDE PRICE DIRECTOR OF RESEARCH 152880 0 15068 0 0 0 7735 0 15476 0 191159 0 0 0 EMILY FISHBEIN DIRECTOR OF EVENTS/CONF 136637 0 13728 0 0 0 7518 0 7982 0 165865 0 0 0 PART I, LINE 3 THE DCN EXECUTIVE COMMITTEE ESTABLISHES THE PRIORITIES FOR THE YEAR FOR THE ORGANIZATION. THE EXECUTIVE COMMITTEE ESTABLISHES COMPENSATION BASED ON COMPARABLE DATA FROM OTHER ASSOCIATIONS. AT YEAR'S END, THE DCN COMPENSATION COMMITTEE REVIEWS THE ACCOMPLISHMENTS IN LIGHT OF THE PRIORITIES TO DETERMINE BONUS COMPENSATION OF THE CEO. TRUSTX DIGITAL ADVERTISING SERVICES INC PBC ORGANIZATION OWNS 100% OF TRUSTX 43552 PAYABLES TO/FROM 0 TRUSTX DIGITAL ADVERTISING SERVICES INC PBC ORGANIZATION OWNS 100% OF TRUSTX 250000 INVESTMENT IN TRUSTX 0 FORM 990, PART VI, SECTION A, LINE 6 DCN HAS 3 CLASSES OF MEMBERSHIP, BUT ONLY ONE HAS FULL VOTING POWER. FORM 990, PART VI, SECTION A, LINE 7A VOTING MEMBERS OF DCN ELECT BOARD MEMBERS ANNUALLY. FORM 990, PART VI, SECTION A, LINE 7B THE FOLLOWING DECISIONS OF THE BOARD OF DIRECTORS MUST BE APPROVED BY MEMBERS: 1)AMENDMENTS TO THE CERTIFICATE OF INCORPORATION OR A JUDICIAL DISSOLUTION, 2)DISPOSITION OF ALL, OR SUBSTANTIALLY ALL, OF THE ASSETS OF THE CORPORATION AND 3)PLANS TO MERGE OR CONSOLIDATE. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE PRESIDENT AND ACCOUNTANT BEFORE IT IS FILED. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING COMPENSATION FOR THE PRESIDENT IS AS FOLLOWS. THE CHAIRMAN OF THE BOARD REQUESTS WRITTEN INPUT FROM EACH OF THE EXECUTIVE COMMITTEE MEMBERS REGARDING THE AREAS THAT THE PRESIDENT EXCELLED DURING THE YEAR, AS WELL AS THOSE THAT REQUIRE IMPROVEMENT. IN ADDITION, A MAJORITY OF THE EXECUTIVE COMMITTEE MEMBERS ALSO SIT ON OTHER ASSOCIATION BOARDS AND, THEREFORE, HAVE COMPARABLE DATA REGARDING COMPENSATION. THE CHAIRMAN THEN REVIEWS THE ASSOCIATION'S ACCOMPLISHMENTS, EXECUTIVE COMMITTEE INPUT AND COMPARABLE DATA TO DETERMINE COMPENSATION ADJUSTMENTS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE NOT GENERALLY AVAILABLE TO THE PUBLIC, BUT CONSIDERATION WILL BE GIVEN UPON REQUEST. FORM 990, PART XII, LINE 2C NO CHANGE FROM PRIOR YEAR. THE EXECUTIVE COMMITTEE ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE ANNUAL REVIEW OF ITS FINANCIAL STATEMENTS & SELECTION OF AN INDEPENDENT ACCOUNTANT. TRUSTX DIGITAL ADVERTISING SERVICES INC PBC 530 7TH AVENUE M1 NEW YORK NY 10018 814310916 ADVERTISING DE ONLINE PUBLISHERS ASSOCIATION INC C 1.00000 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 TRUSTX DIGITAL ADVERTISING SERVICES INC PBC O 1355875 ACTUAL AMOUNT TRUSTX DIGITAL ADVERTISING SERVICES INC PBC Q 1357269 ACTUAL AMOUNT TRUSTX DIGITAL ADVERTISING SERVICES INC PBC P 7883 ACTUAL AMOUNT