TAMPA BAY CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization
TAMPA BAY CONVENTION & VISITORS BUREAU INC (EIN 59-2529118)
Tax period
2023-10-01 to 2024-09-30
Filed
2025-08-14
IRS object ID
202522269349301997
Schema version
2023v6.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2025-08-14T13:51:02-05:00ReturnTs
Tax Period End2024-09-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN593040705PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1RIVERO GORDIMER & COMPANY PABusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1201 N Franklin St Suite 2200AddressLine1Txt
CityTAMPACityNm
State AbbreviationFLStateAbbreviationCd
ZIP33602ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2023-10-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN592529118EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Tampa Bay Convention & Visitors BureauBusinessNameLine1Txt
Business Name Line2IncBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlTAMPBusinessNameControlTxt
Phone8008268358PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1201 N Franklin St Suite 2900 29AddressLine1Txt
CityTampaCityNm
State AbbreviationFLStateAbbreviationCd
ZIP33602ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonSantiago CorradaPersonNm
Person TitlePresident and CEOPersonTitleTxt
Phone8008268358PhoneNum
Signature2025-08-13SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (1)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonSam A LazzaraPreparerPersonNm
PTINP01342929PTIN
Phone8138757774PhoneNum
FieldValueIRS element (for citing)
Tax2023TaxYr
Build TS2025-03-06 01:10:19ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1Visit Tampa BayBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerSantiago CorradaPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1201 N Franklin St Suite 2900 2900AddressLine1Txt
CityTampaCityNm
State AbbreviationFLStateAbbreviationCd
ZIP33602ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$32,541,293GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website Addresswww.visittampabay.comWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1985FormationYr
Legal Domicile StateFLLegalDomicileStateCd
Activity Or MissionPromote the Hillsborough County destination to tourists nationally and internationally.ActivityOrMissionDesc
Voting Members Governing Body28VotingMembersGoverningBodyCnt
Voting Members Independent27VotingMembersIndependentCnt
Total Employee102TotalEmployeeCnt
Total Volunteers27TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$459,677PYContributionsGrantsAmt
CY Contributions Grants$488,955CYContributionsGrantsAmt
PY Program Service Revenue$27,137,468PYProgramServiceRevenueAmt
CY Program Service Revenue$31,477,220CYProgramServiceRevenueAmt
PY Investment Income$104,382PYInvestmentIncomeAmt
CY Investment Income$171,752CYInvestmentIncomeAmt
PY Other Revenue$147,275PYOtherRevenueAmt
CY Other Revenue$198,035CYOtherRevenueAmt
PY Total Revenue$27,848,802PYTotalRevenueAmt
CY Total Revenue$32,335,962CYTotalRevenueAmt
PY Grants And Similar Paid$125,826PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$145,055CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$4,900,857PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$6,000,774CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$22,308,688PYOtherExpensesAmt
CY Other Expenses$25,464,798CYOtherExpensesAmt
PY Total Expenses$27,335,371PYTotalExpensesAmt
CY Total Expenses$31,610,627CYTotalExpensesAmt
PY Revenues Less Expenses$513,431PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$725,335CYRevenuesLessExpensesAmt
Total Assets BOY$12,301,510TotalAssetsBOYAmt
Total Assets EOY$11,985,918TotalAssetsEOYAmt
Total Liabilities BOY$7,362,152TotalLiabilitiesBOYAmt
Total Liabilities EOY$6,321,225TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$4,939,358NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$5,664,693NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTo market and promote the Hillsborough County destination to tourists nationally and internationally.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
DescVisit Tampa Bay is the destination marketing and leadership organization for Hillsborough County, Florida, whose mission is to create economic impact by increasing visitation and spend to the destination. For FY24, with a budget of approximately $32.7 million, Visit Tampa Bay implemented strategic sales initiatives, as well as marketing and public relations campaigns that directly contributed to the local community's economic development, business climate, and quality of life.(continued on Schedule O)Desc
Described In Section501c30DescribedInSection501c3Ind
Schedule B Required0ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other AssetsYes (1)ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (1)ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign OfficeYes (1)ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl EntYes (1)RelatedOrganizationCtrlEntInd
Transaction With Control Ent0TransactionWithControlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document48IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee102EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members28GoverningBodyVotingMembersCnt
Independent Voting Member27IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldFLStatesWhereCopyOfReturnIsFldCd
Own WebsiteYes (X)OwnWebsiteInd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Eric Davis - VP of FinanceBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone8133424078PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1201 N Franklin St Suite 2900AddressLine1Txt
CityTampaCityNm
State AbbreviationFLStateAbbreviationCd
ZIP33602ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (32 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtHighest Compensated EmployeeHighestCompensatedEmployeeInd
Ray Matthews
Board Chair1.00Yes (X)Yes (X)$0$0$0
Evette Torres
Chair Elect1.00Yes (X)Yes (X)$0$0$0
Pam Barber
Secretary/Treasurer1.00Yes (X)Yes (X)$0$0$0
Raul Aguilera
Immediate Past Chair1.00Yes (X)$0$0$0
Stewart Clark
Director1.00Yes (X)$0$0$0
John Bennett
Director1.00Yes (X)$0$0$0
Dave Burton
Director1.00Yes (X)$0$0$0
Christopher Minner
Director1.00Yes (X)$0$0$0
Joe Collier
Director1.00Yes (X)$0$0$0
Brian Butler
Director1.00Yes (X)$0$0$0
Pat Ciaccio
Director1.00Yes (X)$0$0$0
Jeff Antonaccio
Director1.00Yes (X)$0$0$0
Cheryl Flood
Director1.00Yes (X)$0$0$0
Jill Manthey
Director1.00Yes (X)$0$0$0
Ann Kulig
Director1.00Yes (X)$0$0$0
Peter Wright
Director1.00Yes (X)$0$0$0
Ron McAnaugh
Director1.00Yes (X)$0$0$0
Les Miller
Director1.00Yes (X)$0$0$0
Joseph Couceiro
Director1.00Yes (X)$0$0$0
Craig Richard
Director1.00Yes (X)$0$0$0
Patrick Sorge
Director1.00Yes (X)$0$0$0
Greg Horwedel
Director1.00Yes (X)$0$0$0
Bob Morrison
Director1.00Yes (X)$0$0$0
Chris Plasencia
Director1.00Yes (X)$0$0$0
Chad Lobner
Director1.00Yes (X)$0$0$0
Santiago Corrada
President/CEO40.00Yes (X)Yes (X)$493,347$0$28,4825.00
Steve Griggs
Director1.00Yes (X)$0$0$0
Greg Holland
Director1.00Yes (X)$0$0$0
JoLynn Lokey
Chief Operating Officer40.00$294,947$0$41,505Yes (X)
Patrick Harrison
Chief Marketing Officer40.00$220,129$0$22,906Yes (X)
Adam Depiro
VP of Convention Sales40.00$155,048$0$41,289Yes (X)
Keith Bukovan
VP of Information Technolo40.00$140,731$0$29,329Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$1,304,202TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$163,511TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K6IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
FKQ Marketing Inc
15351 Roosevelt BlvdClearwaterFL33760Advertising$9,284,441
David A Straz Center for the Performing
1010 North WC MacInnes PlaceTampaFL33602Advertising$964,947
Madden Media
345 E Toole AveTucsonAZ85701Advertising$701,172
Visit Florida
101 North Monroe Street Suite 900TallahasseeFL32301Advertising$686,750
Brand USA
1725 I Street Northwest Suite 800WashingtonDC20006Advertising$281,500
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K23CntrctRcvdGreaterThan100KCnt
Membership Dues$488,955MembershipDuesAmt
Total Contributions$488,955TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (4 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
Service Contracts900099$29,387,797$29,387,797
Promotional Activites900099$1,426,167$1,426,167
Member Events900099$564,619$564,619
PEO Fee Income900099$98,637$98,637
FieldValueIRS element (for citing)
Total Program Service Revenue$31,477,220TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$171,752TotalRevenueColumnAmt
Exclusion$171,752ExclusionAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$375,413GrossSalesOfInventoryAmt
Cost Of Goods Sold$205,331CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$170,082TotalRevenueColumnAmt
Related Or Exempt Func Income$170,082RelatedOrExemptFuncIncomeAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescOther IncomeDesc
Business900099BusinessCd
Total Revenue Column$27,953TotalRevenueColumnAmt
Related Or Exempt Func Income$27,953RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$27,953OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$32,335,962TotalRevenueColumnAmt
Related Or Exempt Func Income$31,675,255RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$171,752ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$145,055TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$521,829TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$4,553,675TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$149,266TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$438,611TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$337,393TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$36,730TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$29,000TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$48,000TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$1,139,333TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$16,545,434TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$249,692TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$405,115TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$1,195,787TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$1,117,288TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$3,800,280TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$595,464TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$12,176TotalAmt

Other Expenses OtherExpensesGrp

FieldValueIRS element (for citing)
DescIndustry MembershipsDesc
Total$278,570TotalAmt

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$11,929TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$31,610,627TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$5,242,154BOYAmt
EOY$5,963,451EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$364,164BOYAmt
EOY$533,349EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$118,673BOYAmt
EOY$206,842EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$658,785BOYAmt
EOY$762,967EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$4,982,126LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$3,258,725LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,285,636BOYAmt
EOY$1,723,401EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$3,632,098BOYAmt
EOY$2,795,908EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$12,301,510BOYAmt
EOY$11,985,918EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$2,061,116BOYAmt
EOY$1,910,412EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$267,111BOYAmt
EOY$329,104EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$5,033,925BOYAmt
EOY$4,081,709EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$7,362,152BOYAmt
EOY$6,321,225EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$4,939,358BOYAmt
EOY$5,664,693EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$4,939,358BOYAmt
EOY$5,664,693EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$12,301,510BOYAmt
EOY$11,985,918EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$725,335ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Info In Schedule O Part XIIYes (X)InfoInScheduleOPartXIIInd
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$3,369,757OtherCostOrOtherBasisAmt
Depreciation$1,996,914DepreciationAmt
Book Value$1,372,843BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,470,305OtherCostOrOtherBasisAmt
Depreciation$1,119,747DepreciationAmt
Book Value$350,558BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$142,064OtherCostOrOtherBasisAmt
Depreciation$142,064DepreciationAmt
Book Value$0BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$1,723,401TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (4 entries)

DescDescBook ValueBookValueAmt
RELATED PARTY RECEIVABLE$13,450
RELATED PARTY CUSTODIAL CASH$229,074
RIGHT OF USE OPERATING LEASE ASSET, NET$2,536,768
RIGHT OF USE FINANCE LEASE ASSET, NET$16,616
FieldValueIRS element (for citing)
Total Book Value Other Assets$2,795,908TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDescAmtAmt
PASS THROUGH FUNDING$445,698
OPERATING LEASE PAYABLE$3,618,822
FINANCE LEASE PAYABLE$17,189
FieldValueIRS element (for citing)
Total Liability$4,081,709TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$32,977,780TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts$436,487DonatedServicesAndUseFcltsAmt
Revenue Not Reported$436,487RevenueNotReportedAmt
Revenue Subtotal$32,541,293RevenueSubtotalAmt
Other Revenues Not Included-$205,331OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt-$205,331RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$32,335,962TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$32,252,445TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts$436,487DonatedServicesUseFcltsAmt
Other Expenses Included$205,331OtherExpensesIncludedAmt
Expenses Not Reported$641,818ExpensesNotReportedAmt
Expenses Subtotal$31,610,627ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$31,610,627TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Part X, Line 2:The Organization adopted the standard for accounting for uncertain tax positions and management believes that the Organization has appropriate support for any tax positions taken its annual filing requirements, and as such, does not have any uncertain tax positions that are material to the financial statements.
Part XI, Line 4b - Other Adjustments:Cost of goods sold
Part XII, Line 2d - Other Adjustments:Cost of goods sold

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (3 entries)

RegionRegionTxtOfficesOfficesCntType Of Activities ConductedTypeOfActivitiesConductedTxtSpecific Services ProvidedSpecificServicesProvidedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
South America3Program ServicesPromoting Tampa/Hillsborough County as a convention and tourist destination$139,406
Europe3Program ServicesPromoting Tampa/Hillsborough County as a convention and tourist destination$448,322
Mexico1Program ServicesPromoting Tampa/Hillsborough County as a convention and tourist destination$72,861
FieldValueIRS element (for citing)
Subtotal Offices7SubtotalOfficesCnt
Subtotal Employees0SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office7TotalOfficeCnt
Total Employee0TotalEmployeeCnt
Subtotal Spent$660,589SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$660,589TotalSpentAmt
Transfer To Foreign Corp0TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign Partnership0ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records Maintained0GrantRecordsMaintainedInd

Recipient Table RecipientTable (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtNon Cash AssistanceNonCashAssistanceAmtValuation Method UsedValuationMethodUsedDescNon Cash AssistanceNonCashAssistanceDescPurpose Of GrantPurposeOfGrantTxt
Bespoke Collaborative Charities Inc
3305 West Bay to Bay BoulevardTampaFL33629933089579501(c)(3)$7,500$0N/AN/AEvent sponsorship
Tampa Bay Black Heritage Festival Inc
PO Box 16622tampaFL33687593710725501(c)(3)$15,000$0N/AN/AEvent sponsorship
Tampa Theatre
711 North Franklin StreetTampaFL33602593191311501(c)(3)$5,250$0N/AN/AEvent sponsorship
FieldValueIRS element (for citing)
Total501c3 Org3Total501c3OrgCnt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E Expnss0WrittenPolicyRefTAndEExpnssInd
Substantiation Required0SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (5 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
Santiago Corrada
President/CEO$334,309$0$147,038$0$12,000$0$0$0$28,482$0$521,829$0$0$0
JoLynn Lokey
Chief Operating Officer$255,385$0$39,562$0$0$0$14,747$0$26,758$0$336,452$0$0$0
Patrick Harrison
Chief Marketing Officer$180,018$0$40,111$0$0$0$11,006$0$11,900$0$243,035$0$0$0
Adam Depiro
VP of Convention Sales$121,357$0$33,691$0$0$0$7,752$0$33,537$0$196,337$0$0$0
Keith Bukovan
VP of Information Technolo$120,291$0$20,440$0$0$0$7,034$0$22,295$0$170,060$0$0$0

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePart I, Line 1aFormAndLineReferenceDesc
ExplanationSocial club dues are paid to the University/Tampa Clubs for the CEO for the purpose of client and stakeholder business lunches.ExplanationTxt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part III, Line 4A, Program Service Accomplishments - ContinuedVisit Tampa Bay is a partner-based economic development organization, serving over 950 area businesses though sales and marketing opportunities, such as sales leads, client referrals, co-ops, and marketing exposure for business allowing partners to share in the $9.4 billion (direct, induced, and indirect) in visitor spend. The fiscal impact of our efforts in the tourism industry directly reaches local hotels, restaurants, attractions, cultural arts, museums, shopping centers, airports, cruise lines, parks, transportation companies, and more. In addition, tourism also indirectly supports local businesses like dry cleaners, distributors, gas stations, grocery stores and more. During FY24, Visit Tampa Bay implemented a full-funnel media plan strategically layered to drive the target audience from inspiration to conversion. This plan attracted travel intenders to drive immediate demand and included inspirational media tactics to drive future demand and planning. Our vision of "inspiring the world to love Tampa Bay" continues to gain even more momentum in 2024, as our digital conversion campaign generated over $50 million in hotel room revenue from key domestic and international markets, resulting in 350,000 incremental room nights from leisure travelers. Additionally, we enhanced the visibility of our brand by garnering over $26 million in media coverage from prominent national and international publications and broadcast programs. Visit Tampa Bay hosted 449 meetings and conventions with an economic impact greater than $227,446,001 in direct spending. The convention team also booked 592 meetings and conventions for future years with an anticipated economic expenditure of $435,160,462 for future years. Additionally, the convention sales team increased sales calls, tradeshows, sales missions, promotions, client and media familiarization tours, and other cooperative sales and marketing initiatives to attract visitors to the County. These total impacts, along with other conventions, meetings, events, and leisure sales efforts, attracted 28.2 million visitors to Hillsborough County that equated to the $9.4 billion in economic impact from visitor spending. The number of people employed directly by visitors in 2024 was 61,326. In addition, visitors spending resulted in $683 million in state and local taxes during the year.
Form 990, Part VI, Section A, line 1aThe Executive Committee of the Board of Directors shall be empowered and authorized to exercise all of the powers and authority of the Board of Directors at all times, except during times when the Board of Directors is in session. The Executive Committee shall be comprised of the officers of the corporation, the Immediate Past Chair of the corporation, the Chair of the Finance Committee, and two additional members of the Board of Directors selected by the officers of the board.
Form 990, Part VI, Section A, line 6The Corporation shall have members who shall be those persons, corporations, limited liability companies, partnerships, associations, or firms elected to membership by the Board of Directors.
Form 990, Part VI, Section A, line 7aThe directors shall be elected by a majority vote of the members of the corporation present and voting and the annual meeting of members.
Form 990, Part VI, Section B, line 11bThe Form 990 is prepared by the Organization's public accounting firm based on data supplied by the Organization. Once a review is performed by management of the Organization, the Form 990 is presented to the Finance Committee for their final review and approval. In addition, a copy of the Form 990 is made available to all members of the Board of Directors prior to filing.
Form 990, Part VI, Section B, line 12cA designated person who has a conflict of interest shall disclose the conflict of interest when it arises, and before action on the transaction or claim in question. Disclosure is required even if a decision concerning the transaction or claim is not subject to approval by the designated person or the Board or Committee on which the designated person serves. Conflicts of interest involving the members of the Board of the corporation shall be reported to the Board. The minutes of the Board and of any Committee at which a conflict of interest was reported shall state who was present for any discussions and votes concerning the transaction or claim involving the conflict of interest. A designated person who has a conflict of interest arising out of or related to a transaction or claim shall be excused from the Board or Committee meeting, as the case may be, before any deliberations or voting concerning the authorization of the transaction or the assertion of the claim, provided that the designated person shall make the disclosure required by this provision, respond to questions from the Board or Committee, and be counted in determining the presence of a quorum at any meeting of the Board or Committee. Any transaction involving a conflict of interest shall be fair and reasonable to the corporation. The designated person will, at all times act with good faith toward the corporation. A conflict of interest statement shall be executed by all designated persons, which will be retained by the Corporation in its administrative office. This statement shall be renewed at least annually at the request of the Corporation and at any time that a conflict of interest may arise.
Form 990, Part VI, Section B, line 15aThe Compensation Committee shall be responsible for overseeing the compensation and benefits of the CEO/President.
Form 990, Part VI, Section C, line 19The Organization's governing documents, conflict of interest policy, and financial statements are made available to the public upon request.
FORM 990, PART XII, LINE 2C:The Organization did not change its oversight process or selection process during the tax year.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1Tampa Hillsborough Film and Digital Media Commission IncBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1201 N Franklin St Suite 2900AddressLine1Txt
CityTampaCityNm
State AbbreviationFLStateAbbreviationCd
ZIP33602ZIPCd
FieldValueIRS element (for citing)
EIN472085299EIN
Primary ActivitiesPromote film industry in Hillsborough CountyPrimaryActivitiesTxt
Legal Domicile StateFLLegalDomicileStateCd
Exempt Code Section501(c)(6)ExemptCodeSectionTxt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1Tampa Bay Convention & Visitors Bureau IncBusinessNameLine1Txt
FieldValueIRS element (for citing)
Controlled OrganizationYes (1)ControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth OrgYes (1)GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgYes (1)PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of FacilitiesYes (1)SharingOfFacilitiesInd
Paid Employees SharingYes (1)PaidEmployeesSharingInd
Reimbursement Paid To Other OrgYes (1)ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org0ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other Org0TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp

Other Organization Name OtherOrganizationName

FieldValueIRS element (for citing)
Business Name Line1Tampa Hillsborough Film and Digital Media Commission IncBusinessNameLine1Txt
FieldValueIRS element (for citing)
Transaction TypeBTransactionTypeTxt
Involved$75,625InvolvedAmt
Method Of Amount DeterminationfmvMethodOfAmountDeterminationTxt

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